Tabletop Displays In Visual Merchandising
Tabletop displays are the key way to show customers how to navigate a store and find what they are looking for. In a fashion store, these displays have two goals: to highlight the merchandise customers want to purchase, and to direct them to it in the store. Displays can be just inside the shop’s doors, to catch them as soon as they enter the store. Or they can be placed in the aisle to grab their attention as they are moving about the store, as well as right next to walls or racks where the products are hanging. They are invaluable aids to increasing retail sales. With displays that work effectively, customers can shop confidently, finding the products that they are interested in and discovering other new products.
| Module | Description | Step |
|---|---|---|
| 1 | Introduction to Tabletop Displays | 1-7 |
| 2 | Locations for Tabletop Displays | 1-8 |
| 3 | Adding Height in the Tabletop Display | 1-17 |
| 4 | Creativity in a Tabletop Display | 1-16 |
| 5 | Using Tabletops for Stocking Inventory | 1-9 |
MODULE 1 • Introduction to Tabletop Displays
| Step | Description |
|---|---|
| 1 | In this visual merchandising series, you have learned valuable lessons about creating exciting and beautiful wall and window displays that attract your customers. And now, in this lesson, we will concentrate on using what you have learned, to create effective and beautiful tabletop displays. As always, these displays are designed to captivate the customers, and entice them to buy more. |
| 2 | But tabletop displays have two other specific goals: to highlight the products that the store wants to sell, and to direct customers to the specific locations where they are hanging. They do that by being located adjacent to the merchandise. |
| 3 | So, tabletop displays are designed to work in tandem with the other displays to sell product. They are carefully crafted to make the products look absolutely fabulous, to encourage customers to fall in love with them, like these Roller Rabbit garments the mannequins are wearing. Next to the mannequin, the table holds lots of signage, a standing mannequin, and coordinating accessories. You can see inventory of the dress hanging on a rack on the mirrored column right behind the tabletop display. It’s perfect that the table is red, complementary to the green. |
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