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Who is Gen Alpha? Generation Alpha is the cohort born beginning in 2010 and continuing through 2025. This group was born after the launch of the iPad, so technology is a constant in their lives. They are aware and are swayed by YouTube influencers for toys and games. Gen Alpha is expected to have read more >
It’s the time of year when glamorous resort shows are flooding social media channels. And, while some designer’s whisk their clients and the press off to exotic locations around the world to witness their show, but what does this season actually mean for retailers and us as consumers? In the age of transparency, social justice read more >