Using Line & Shape In Visual Merchandising
In this lesson, we’ll explore the various types of lines and shapes, and we’ll discuss how merchandisers can use them successfully in visual displays. A key method is to combine the types of lines in a display, identifying a line that is dominant and one that is secondary. And creativity is always important, so that our display stands out and the customer remembers it. Balance is the compositional goal, as we make sure to use all of our tools to focus on the products in the display.
| Module | Description | Step |
|---|---|---|
| 1 | Introduction to Using Line and Shape in Visual Merchandising | 1-5 |
| 2 | Balance in Visual Merchandising | 1-8 |
| 3 | Types of Balance | 1-10 |
| 4 | Types of Lines | 1-16 |
| 5 | Dominant and Secondary Lines | 1-17 |
| 6 | Complex Displays | 1-8 |
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MODULE 1 • Introduction to Using Line and Shape in Visual Merchandising
| Step | Description |
|---|---|
| 1 | Try this exercise: Take a look at this image and see if you can quickly describe what you see. Most likely you would give a basic description of the scene: there are red balls curving around three standing mannequins, who are wearing nice clothing. You might not know it, but you have just described the dominant types of lines and shapes in this window display – curvilinear balls and vertical mannequins. |
| 2 | Those red balls create a huge amount of movement… all around the mannequins, that just makes us stop and stare at all three of them. It’s like the red balls are making us look at the clothing! That’s exactly what lines and shapes do when a designer uses them skillfully in visual merchandising. And that’s why this window is such a creative success. |
| 3 | Everything has a line and a shape. Lines and shapes are the basic building blocks that designers use in putting together a merchandising display. We see them on tabletop displays, on walls, and in display windows. Lines and shapes can be created by clothing on mannequins and on garments hanging on racks or walls, and they can even come from the shelves and the store furniture. |
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