Wall Design and Display in Visual Merchandising

Wall Design and Display in Visual Merchandising

Wall Design and Display in Visual Merchandising

In this lesson we explore the strategies that fashion merchandisers use to create attractive and functional wall displays. Wall displays have several jobs to do. They not only direct traffic in the store, as customers look around to work out where they want to shop, but they also double as a way to hold merchandise, as a means of shopping. So, not only are they decorative and attention-getting, but they must also be functional, helping the customers access the clothing they want to try on. Fashion merchandisers have a number of tactics to use for these goals, to make their clothing exciting and compelling, and to encourage customers to want to buy more.

Module Description Step
1 Introduction to Wall Design and Display 1-4
2 Wall Displays Direct Store Traffic 1-3
3 Wall Displays Invite Customers to Shop 1-10
4 How Wall Displays Attract the Customer 1-13
5 Organization of Classifications of Styles 1-7
6 Techniques for Hanging Garments on the Wall Display 1-17
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MODULE 1 • Introduction to Wall Design and Display

Step Description
1 Wall displays inside the store are like window displays in many ways. The designer uses the principles of composition and color theory as guidelines for creating them. The bounds of creativity are endless, just like in store windows. And they both have a job to do besides looking gorgeous. However, a few differences between them illustrate how integral wall design is to the store’s success.
2 Wall design is a vital way to help direct the customer around the store. Customers orient themselves by looking at the walls to see where they need to shop. For example, since customers naturally look up as they navigate the store, it makes sense to think of placing product and design elements up higher to catch the eye. This Prada logo is a good example of that, above a wide wall with orange hats and colorful repetitions of water bottles. It’s next to a yellow tent with a neon Prada logo again near the ceiling, to draw customers from afar.
3 Wall displays double as a way to hold merchandise, as a means of shopping. So, not only are they decorative and attention-getting, but they must also be functional, helping the customer access the clothing, and even take the clothing out of the display to try it on. That means that a key issue for all retailers is to work out the best way to display merchandise while offering the shopper the ability to access it.

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