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Fashion Business

Fashion Business Icon

Fashion Business

The business of fashion requires both creative thinking and analytical skills. Our business lessons will teach you all about retail math, profit & loss, how to create a merchandise plan, branding, licensing and marketing and much more, all directed to retail buyers, merchandisers and marketers, as well as for those wishing to start their own retail, manufacturing or design business. Click on any lesson picture, below, to learn more about that lesson.

Beginner

Recommended Lesson Order
If you’re new to fashion business, start with “Basic Math Concepts for Retail Buying”, “Fashion Branding” and “Understanding Retail Profit & Loss”. Then, move on to marketing with “Fashion Marketing In 21st Century”, “Introduction to Fashion Marketing” and “Creating a Retail Merchandise Plan”. Interested in starting your own fashion business? Then watch our Start-up series (“Fashion Start-Up 101- The Fundamentals, “…Designing, Merchandising & Costing” and “…Promoting, Marketing & Producing a Collection”. Finish up by understanding the legal issues surrounding fashion business by watching “Laws of Copyright Protection”, “Laws of Trademark Protection”, “Licensing Fundamentals for Fashion Designers” and “Licensing-Money Matters.

Graphics and Signage in Visual Merchandising
Introduction to Visual Merchandising
Beginner
Conveying the Brand Identity in Visual Merchandising
Display Windows in Visual Merchandising
Beginner
Tabletop Displays In Visual Merchandising
Beginner
Using Line & Shape In Visual Merchandising
Beginner
Using Color & Texture In Visual Merchandising
Introduction to Influencer Marketing
Beginner
Basic Math Concepts for Retail Buying
Beginner
Fashion Branding
Fashion Branding
Fashion Business
Beginner
Understanding Retail Profit & Loss
Beginner
Fashion Marketing in the 21st Century
Beginner
Introduction to Fashion Marketing
Beginner
Creating A Retail Merchandise Plan
Beginner
Fashion Startup 101 – Part 1 – The Fundamentals
Fashion Startup 101 – Part 2 – Designing, Merchandising & Costing a Collection
Fashion Startup 101 – Part 3 – Promoting, Marketing & Producing a Collection
Laws of Copyright Protection
Laws of Copyright Protection
Fashion Business
Beginner
Laws of Trademark Protection
Laws of Trademark Protection
Fashion Business
Beginner
Licensing Fundamentals for Fashion Designers
Licensing- Money Matters Basics
Beginner
Fashion Social Media & Brand Protection
Beginner
Plus Size: Magazines and Shows
Beginner
Plus Size: Models, Illustrators, Designers and More
Plus Size: Social Media Influencers
Beginner
Plus Size-Statistics & Body Types
Beginner
History of Licensing
History of Licensing
Fashion Business
Beginner