Fashion Business
The business of fashion requires both creative thinking and analytical skills. Our business lessons will teach you all about retail math, profit & loss, how to create a merchandise plan, branding, licensing and marketing and much more, all directed to retail buyers, merchandisers and marketers, as well as for those wishing to start their own retail, manufacturing or design business. Click on any lesson picture, below, to learn more about that lesson.Beginner
Recommended Lesson Order
If you’re new to fashion business, start with “Basic Math Concepts for Retail Buying”, “Fashion Branding” and “Understanding Retail Profit & Loss”. Then, move on to marketing with “Fashion Marketing In 21st Century”, “Introduction to Fashion Marketing” and “Creating a Retail Merchandise Plan”. Interested in starting your own fashion business? Then watch our Start-up series (“Fashion Start-Up 101- The Fundamentals, “…Designing, Merchandising & Costing” and “…Promoting, Marketing & Producing a Collection”. Finish up by understanding the legal issues surrounding fashion business by watching “Laws of Copyright Protection”, “Laws of Trademark Protection”, “Licensing Fundamentals for Fashion Designers” and “Licensing-Money Matters.
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