Fashion Business

Recommended Lesson Order
If you are new to fashion business, start with Basic Math Concepts for Retail Buying, Fashion Branding and Understanding Retail Profit & Loss. Then move on to marketing with Introduction to Fashion Marketing, Fashion Marketing in the 21st Century, Creating a Retail Merchandise Plan and Introduction to Influencer Marketing. Learn how to start your own fashion business by watching our start-up series, Fashion Start-Up 101 Part 1 – The Fundamentals, Part 2 – Designing, Merchandising & Costing and Part 3 – Promoting, Marketing & Producing a Collection. Understand the legal issues surrounding fashion business by watching Laws of Copyright Protection, Laws of Trademark Protection, Licensing Fundamentals for Fashion Designers and Licensing – Money Matters.

Visual merchandising is one of those design disciplines that benefit both retailers and fashion designers, alike. Our nine-part series begins with an Introduction to Visual Merchandising, and explores all areas of the market, including brand identity, wall, table, and window display, as well as the use of line, color, shape and texture in the creation of powerful retail displays.

Our plus size series consists of four lectures covering the plus size market, including Plus Size-Statistics & Body Types and the marketing of plus size women’s fashion.

If you are interested in adaptive fashion, our five-part series starts with an Introduction to Adaptive Fashion and then dives into the challenges of designing, merchandising and marketing clothing for different disability groups.