Fashion Business

Fashion Business

The business of fashion combines creative thinking with analytical skills. Our business lessons include videos directed to retail buyers, merchandisers and marketers. They provide a solid foundation for those wishing to start their own retail, manufacturing or design business, including crucial knowledge about retail math, profit & loss, creating a merchandise plan, branding, licensing and marketing.

Click on any lesson picture, below, to learn more!

Beginner

We recommend watching the lessons, below, in the order shown. If you’re new to fashion business, start with “Basic Math Concepts for Retail Buying”, “Fashion Branding” and “Understanding Retail Profit & Loss”. Then, move on to marketing with “Fashion Marketing In 21st Century”, “Introduction to Fashion Marketing” and “Creating a Retail Merchandise Plan”. Interested in starting your own fashion business? Then watch our Start-up series (“Fashion Start-Up 101- The Fundamentals, “…Designing, Merchandising & Costing” and “…Promoting, Marketing & Producing a Collection”. Finish up by understanding the legal issues surrounding fashion business by watching “Laws of Copyright Protection”, “Laws of Trademark Protection”, “Licensing Fundamentals for Fashion Designers” and “Licensing-Money Matters.

Basic Math Concepts for Retail Buying
Beginner
Fashion Branding
Fashion Branding
Fashion Business
Beginner
Understanding Retail Profit & Loss
Beginner
Fashion Marketing in the 21st Century
Beginner
Introduction to Fashion Marketing
Beginner
Creating A Retail Merchandise Plan
Beginner
Fashion Startup 101 – Part 1 – The Fundamentals
Fashion Startup 101 – Part 2 – Designing, Merchandising & Costing a Collection
Fashion Startup 101 – Part 3 – Promoting, Marketing & Producing a Collection
Laws of Copyright Protection
Laws of Copyright Protection
Fashion Business
Beginner
Laws of Trademark Protection
Laws of Trademark Protection
Fashion Business
Beginner
Licensing for Fashion Designers
Beginner
Licensing- Money Matters: Basics
Beginner
Fashion Social Media & Brand Protection
Beginner
Plus Size: Magazines and Shows
Beginner
Plus Size: Models, Illustrators, Designers and More
Plus Size: Social Media Influencers
Beginner
Plus Size-Statistics & Body Types
Beginner
History of Licensing
History of Licensing
Fashion Business
Beginner