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Fashion Business

Fashion Business Icon

Fashion Business

The business of fashion requires both creative thinking and analytical skills. Our business lessons will teach you all about retail math, profit & loss, how to create a merchandise plan, branding, licensing and marketing and much more, all directed to retail buyers, merchandisers and marketers, as well as for those wishing to start their own retail, manufacturing or design business. Click on any lesson picture, below, to learn more about that lesson.

Beginner

Recommended Lesson Order
If you are new to fashion business, start with Basic Math Concepts for Retail Buying, Fashion Branding and Understanding Retail Profit & Loss. Then move on to marketing with Introduction to Fashion Marketing, Fashion Marketing in the 21st Century, Creating a Retail Merchandise Plan and Introduction to Influencer Marketing. Learn how to start your own fashion business by watching our start-up series, Fashion Start-Up 101 Part 1 – The Fundamentals, Part 2 – Designing, Merchandising & Costing and Part 3 – Promoting, Marketing & Producing a Collection. Understand the legal issues surrounding fashion business by watching Laws of Copyright Protection, Laws of Trademark Protection, Licensing Fundamentals for Fashion Designers and Licensing – Money Matters.

Visual merchandising is one of those design disciplines that benefit both retailers and fashion designers, alike. Our nine-part series begins with an Introduction to Visual Merchandising, and explores all areas of the market, including brand identity, wall, table, and window display, as well as the use of line, color, shape and texture in the creation of powerful retail displays.

Our plus size series consists of four lectures covering the plus size market, including Plus Size-Statistics & Body Types and the marketing of plus size women’s fashion.

If you are interested in adaptive fashion, our five-part series starts with an Introduction to Adaptive Fashion and then dives into the challenges of designing, merchandising and marketing clothing for different disability groups.

Introduction to Adaptive Fashion
Beginner
Disabilities & Adaptive Fashion
Beginner
Adaptive Fashion Customer & Market Analysis
Developing Adaptive Fashion
Developing Adaptive Fashion
Fashion Business
Beginner
Merchandising & Marketing Adaptive Fashion
Beginner
Introduction to Visual Merchandising
Beginner
Wall Design and Display in Visual Merchandising
Graphics and Signage in Visual Merchandising
Conveying the Brand Identity in Visual Merchandising
Display Windows in Visual Merchandising
Beginner
Tabletop Displays In Visual Merchandising
Beginner
Using Line & Shape In Visual Merchandising
Beginner
Using Color & Texture In Visual Merchandising
Visual Merchandising Techniques
Beginner
Introduction to Influencer Marketing
Beginner
Basic Math Concepts for Retail Buying
Beginner
Fashion Branding
Fashion Branding
Fashion Business
Beginner
Understanding Retail Profit & Loss
Beginner
Fashion Marketing in the 21st Century
Beginner
Introduction to Fashion Marketing
Beginner
Creating A Retail Merchandise Plan
Beginner
Fashion Startup 101 – Part 1 – The Fundamentals
Fashion Startup 101 – Part 2 – Designing, Merchandising & Costing a Collection
Fashion Startup 101 – Part 3 – Promoting, Marketing & Producing a Collection
Laws of Copyright Protection
Laws of Copyright Protection
Fashion Business
Beginner
Laws of Trademark Protection
Laws of Trademark Protection
Fashion Business
Beginner
Licensing Fundamentals for Fashion Designers
Licensing- Money Matters
Licensing- Money Matters
Fashion Business
Beginner
Fashion Social Media & Brand Protection
Beginner
Plus Size Magazines & Shows
Plus Size Magazines & Shows
Fashion Business
Beginner
Plus Size Models, Illustrators, Designers and More
Plus Size Social Media Influencers
Beginner
Plus Size Statistics & Body Types
Beginner
History of Licensing
History of Licensing
Fashion Business
Beginner