Using Color & Texture In Visual Merchandising

Using Color & Texture In Visual Merchandising

Using Color & Texture In Visual Merchandising

In this lesson, we learn how color and texture are critical tools to use in visual merchandising.  We begin by learning how to describe color using the concepts of color theory, and the three elements of color:  hue, value, and intensity.  Those three elements are the way we describe colors.

Then… we will move on to color relationships on the color wheel.  Color relationships can guide us in putting colors together to create excitement and organization in the retail setting, both for the garments in the store as well as the interior design of the store itself.

We’ll examine the design strategies of contrast and repetition as a selling tool in visual merchandising, for products as well as store interiors.  Then.. we will discuss textures, and ways to use them in visual merchandising.

These are the basic tools that visual merchandisers use in making their store a favorite place to shop for their customers.

Module Description Step
1 Color Theory 1-16
2 Color relationships 1-13
3 Goals in using color and texture in visual merchandising 1-12
4 Using Color in Merchandising Strategy – Displaying Pieces that Coordinate Together as Ensembles 1-3
5 Using Color in Merchandising Strategy – Displaying Clothing That is Bought as Items 1-2
6 Strategies for Using Color in the Interior Design 1-12
7 Using Repetition as a Strategy in Visual Merchandising 1-15
8 Using Textures in Visual Merchandising 1-14
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MODULE 1 • Color Theory

Step Description
1 What’s your favorite color? Is it red? Blue? Green?
2 Maybe you like a few offbeat hues: Purple? Orange?
3 Of course, when I mentioned those hues, we only looked at strong and saturated hues. But this is red, too: (burgundy). And this is, too. (pink). They are all the same hue – red, but there are differences. The red on the left is darker, and it’s not as strong as the first red we saw. And the one in the middle is lighter, and since it’s so pale, it’s also not as strong. And then the red on the right side is grayish.


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