FACE MASKS: FASHION STATEMENT VS SURVIVAL STATEMENT

Fashion vs Survival. (Photo credit: The New York Times)

Express yourself. Protect yourself. And look fashionable while you’re at it!

As states across America and countries around the world slowly begin to re-open after being closed for months due to COVID-19, we all still need to be reminded to follow safety guidelines. One of the easiest ways we can protect ourselves, besides washing our hands constantly is to wear a face mask, especially when we are closer than 6 feet from another person. Show respect to others…wear a mask!

Living in an apocalyptic world that more resembles a sci-fi thriller than real life, we need to protect each other. Right now, the best way to do that is to wear a face mask and social distance. And, if you are lucky enough to have Covid & antibody testing in your area, then you should also get tested!

By now, everyone that owns a sewing machine has watched YouTube mask tutorials, including the one the UoF produced on Facebook. However, since March 15th, there have been many changes to non-surgical mask-making and we thought we’d start this blog post by sharing what we’ve learned so far. After all, we are a fashion education website!

It didn’t take long for fashion designers across the globe to get into the face mask act, after all, it’s an accessory, right? But are designer face masks really safe? Will these designer masks really protect from COVID-19?

We all know that the coveted N95 is the gold standard, however, we still need to reserve those for hospitals. 

Here’s a handy graphic that compares the N95 with the common surgical mask used in hospitals. The latest buzz about that little valve button on the N95 illustration below left, is that it is not ideal. The valve will protect YOU, but does not protect the people around you from YOUR breath. Some cities have actually banned them, like California’s Bay Area. One way around the valve issue is to wear a cloth mask over this mask, but then it makes it harder to breathe. Not ideal.

The blue and white surgical masks on the right are currently the most accessible personal protective equipment and available in most pharmacies. Inexpensive, effective and disposable.

Face mask protection efficiency infographic. (Photo credit: Vector illustration)

If you are making your own non-surgical masks, here are some tips to consider:

  • 100% cotton  is preferred
  • 2 or 3 ply, dense weave is best so you can’t blow out a candle while wearing the mask
  • pre-wash your fabric
  • you could add a pocket or opening on the bottom to insert a removable coffee filter, AC filter or paper towel for added protection
  • you could sew a layer of chiffon for added protection
  • it’s best to hand wash your mask in antibacterial soap & let air dry

Mask History

In East Asia, citizens have been wearing surgical masks outdoors for years. In a recent article in Slate magazine, journalist Jeff Yang explained that following the influenza bout in the 1900s, “[T]he predilection toward using face-coverings to prevent exposure to bad air is something that predates the germ theory of disease, and extends into the very foundations of East Asian culture.” Yang predicted the multiple rationalizations for using them could lead to global “face mask fashion.” And, now they are!

The New York Post knighted masks, the “must-have accessory” in February at London Fashion Week, where some ‘early-adopters’ wore creatively decorated surgical masks. It will of course be the biggest fashion trend for 2020/2021.

Fashion to the Rescue

Marc Jacobs and Richard Princes Nurse series for Louis Vuitton’s spring 2008 collection. (Photo credit: Getty Images)

In early April, brands such as Gucci, Louis Vuitton, Prada and Brooks Brothers announced that they would be re-purposing parts of their factories to make masks and hospital gowns. Instantly the memes and comments went wild.

One Twitter user joked and sent out the following tweet:  “Breaking News from the world of haute couture: Since humans on Earth will be wearing face protection masks against Covid-19 pretty much EVERYWHERE over the next year, they’re bound to become the hottest new fashion accessory. Ready for the Gucci, Louis Vuitton, Armani and ….”?

Miley Cyrus in a Gucci face mask. (Photo credit: Page Six)

Katie May disco ball mask. (Photo credit: Katie May)

And, now brands at every price point are offering non-surgical masks to the public; even Vogue posted a story on their website “Masks To Shop Now.” People are choosing masks based on their outfit and whether they are suitable for day or evening, casual or dressy. They have definitely become a personal style item!

One of the best retail deals out there are 3-ply 100% cotton masks sold by Old Navy at 5 for $12.50 available in kids & adult sizing. As part of its efforts, Old Navy will donate 50,000 masks to the Boys & Girls Club of America.

While many brands are now selling their masks, many are  donating a portion of their mask sales to various charities dedicated to helping those effected by COVID-19.

A mask created by designer Collina Strada. (Photo Credit: Collina Strada)

According to Edited, the digital retail tracking service, there has been an almost 40 percent increase in the number of masks offered by companies in the first quarter of 2020, compared to the end of 2019. In a blog post earlier this month, Josh Silverman, chief executive of Etsy, reported that in a single weekend, buyers searched for face masks on the site an average of nine times per second and the number of face mask sellers had grown five times, to almost 20,000.

Experts are increasingly suggesting that masks may need to be worn for at least a year, until a vaccine is developed. And trend forecasters are predicting that, as a result, they may become a fact of daily life, donned by all of us with the same unthinking passivity as a coat and sunglasses when we leave the house, according to an article in  The New York Times, published on April 22, 2020.

Flames face mask by Guy Fieri flames. (Photo credit: Claudio Lavenia for Getty Images)

Off-White face masks. (Photo credit: Hyperbeast)

In a recent WWD article, Christian Siriano, (one of the first designers to start making masks when Governor Cuomo asked for help), told the publication that he made “this fully encrusted pearl mask because I just needed a breakIt’s actually pretty fabulous.”

Christian Siriano’s pearl encrusted mask (Photo credit: Christian Siriano)

Maskies, Selfie Masks & the Reactivated PPE Portrait Project

The Maskie

Selfies are now passé. The new hot Instagram trend is the #maskie. Posting pics of yourself wearing your mask ‘du jour.’

Photo credit: Olsonmask

Check out #Olsonmask to see how many people are getting in on the action. Whether you choose the pleated or the molded version, who says you can’t still be fashionable?

The  Selfie Mask

OR….How about a ‘selfie mask,’ a mask that shows the part of your face that is usually covered by a mask? Since one of the negatives of  wearing a traditional mask is that you can’t tell if someone is smiling or frowning, you can now create your own selfie mask (click to find out how) by taking a selfie of the lower portion of your face, printing it on computer printable fabric and sewing it into a mask. Viola!

Rachel Maddow showing her selfie mask (Photo credit MSNBC)

PPE Portrait Project

Face coverings can be intimidating and downright scary, especially if you are being treated in a hospital. But, Mary Beth Heffernan’s PPE Portrait Project, initiated during the Ebola crisis, whereby the face of that particular doctor or nurse is affixed to their hospital gown, is offering some relief. Accordingly to Heffernan, “At a moment when patients are already experiencing abject physical suffering, the isolation, facelessness, and lack of touch make them feel abandoned by humanity.”

Stanford research scientist Dr. Cati Brown-Johnson was moved to replicate the project for the Covid-19 pandemic and is expanding to non-COVID wards, including inpatient palliative care.

 

University of Fashion Face Mask Contest

Calling all Mask Makers! Are you making masks to donate, or making and selling them with a portion of the proceeds donated to charity? Or, are you just crazy bored and are making outrageous masks just to keep up your creative edge?

At UoF, we’re still making non-surgical face masks for our local nursing homes and are so happy to apply are sewing skills to a good cause.

If you are in mask production, we want to hear from you. Send images of your masks to CS@UniversityofFashion.com. Tell us what they’re made of and where you’re from. We’re offering 5, full access one-year subscriptions to the UoF website. With over 500 fashion educational videos all taught by fashion profs and industry pros, it’s worth $189! Offer ends July 1, 2020

 

Introducing our 1st Face Mask Winner: Jennifer Coffman 

                                                                           
Jennifer Coffman and her daughters (Photo credit Jennifer Coffman)

 

 

 

 

 

 

We are proud to award our 1st face mask prize to Jennifer Coffman.

“My name is Jennifer. Ive been making masks since March and donating them my local organizations in Pulaski, TN, and Huntsville AL. I’ve donated to local  nursing homes, hospitals, health care facilities, shopping centers and friends. I’ve donated 225 mask between March and April. I’ve used cotton fabrics from my own collection of fabric and I’ve purchased some cotton from a local quilting shop to help support her business. I would love  to win the contest to work towards perfecting my dressmaking skills and my goals of being a professional dress maker. I’m really excited to study the classes. I can sew from patterns but I’m  excited to learn to drape and draft my own designs and learn to draw my ideas on the croquis! Huge Thank you!! I will be happy to share the skills I’ve learned from the courses and promote University of Fashion!!” – Jennifer Coffman

Face masks made by Emily Coffman and donated to Huntesville Hospital, Huntsville, Alabama and therapists at BenchMark Physical Therapy, Pulaski, Tennessee

 

Be sure to send your face mask images and your story to us at CS@universityoffashion.com !

Meet Our Instructors

Our Covid19 30-day free access offer to schools (and our special promo to individual subscribers) has resulted in a huge increase in the number of people viewing and learning with us. So, we thought we’d continue introducing everyone to more of our very talented instructors at University of Fashion.

With 13 disciplines and 500 videos to learn from (draping, pattern making, sewing, fashion art, product development, knits, childrenswear, menswear, CAD fashion art, CAD pattern making, accessories design, fashion business and fashion lectures) that’s a lot of teachers!

Barbara Arata-Gavere – is by far University of Fashion’s greatest treasure. She shares her love of draping and sewing by teaching more than 40 lessons on the site. Barbara is also the editor of Draping Techniques for Beginners and co-editor of Pattern Making Techniques for Beginners, UoF’s companion book series.

As a New York-based fashion designer, Barbara began her career designing special occasion dresses for high-end boutiques. Currently, under her own label, Barbarata Exclusive, she designs and constructs custom-tailored jackets and stage wear for performers, such as Daryl Hooper of The Seeds.

Barbara has uniquely combined her design skills with a very impressive career in education. First, as an instructor at Bergen County Technical Schools (New Jersey) for 29 years, where she received several awards, including Teacher of the Year and as an FCCLA Chapter Advisor, creating their first Fashion Design Competition.

Her textbook, Exploring Fashion Design, published by the Curriculum Lab at Rutgers University, was used in many vocational schools throughout New Jersey.

For the last 18 years, Barbara has been an Adjunct Professor at the Fashion Institute of Technology in the fashion department, where she teaches a variety of classes including, draping and construction.

Barbara is also the founder of Fashion Design Workshop, where she conducts various skill-based fashion workshops for high school and college students. And has recently joined the faculty at Bergen Community College’s Continuing Education Department.

In addition, Barbara often exhibits her custom fashion designs in various museums, both in New York City and New Jersey.

Silvia Perramon – is a master beader/embroiderer who also teaches advanced couture sewing techniques at UoF. Silvia’s tambour beading lessons are among the most popular lessons in our library.

Silvia Perramon Rubio was born in Spain. After studying architecture at Universidad Internacional de Cataluña in 2012, she studied hand embroidery in Kentucky at Bead Embroidery & Design Studio in 2014. She furthered her studies at Scuola di Ricamo Alta Moda in Rome in 2017. In addition to her fashion interests, Silvia was trained at the Royal Academy of Dance, London in classical ballet.

Her early architectural work led her to Hangzhou, China. But it was her passion for embroidery, and to deepen those skills, that Silvia studied in Mumbai and then then in New York City, where she applied her knowledge in the fashion field.

Silvia is now based in Milano, where she is an embroidery design consultant for numerous fashion brands. She is often invited to Parsons School of Design as a guest teacher for their couture classes, and twice a year teaches hand embroidery in private New York workshops. Meanwhile, Silvia is now creating art with her embroideries, blending together all of her disciplines and backgrounds.

In 2018, Silvia was awarded first place in the category of Hand Embroidery/Textile Art work by London’s Hand & Lock Prize for Embroidery.

Instagram- @SilviaPerramonRubio

Roberto Calasanz – is a master craftsman, artist and illustrator. He shares his talents with UoF via 38 lessons that include, fashion drawing, illustration and rendering.

In an industry increasingly dominated by computer-assisted design and illustration, Dominican-born designer Roberto practices the disappearing art of the precision line-sketch and flawless gouache illustration. He is a meticulous draftsman carrying on the fine-arts tradition in fashion illustration we associate with Alberto Vargas and Antonio Lopez.

Drawing on diverse cultural idioms and decades of experience as designer and illustrator in the New York fashion scene, Roberto has worked with leading designers, such as Jack Mulqueen, Liz Clairborne, Jones New York, Ralph Lauren, Victoria’s Secret, Donghia, Herve Benard, and Talbots.

Roberto now owns a retail store, De Main, in Dumbo Brooklyn, featuring his artisanal leathercraft and accessories.

Instagram-@RobertoCalasanz

Shirin Movahed is a lawyer and strategic business advisor. For the UoF, Shirin shares her knowledge on fashion copyright and trademark law, as well as fashion social media and brand protection.

In addition, Shirin helps companies set up a solid foundation for the growth and successful expansion of their businesses in the U.S. market and beyond.  She is licensed in New York, Florida and D.C. with over 13 years of experience practicing corporate, commercial, branding and intellectual property law.  Having worked at several large national and international law firms, Shirin brings her wealth of knowledge and expertise working with clients in the fashion, entertainment, technology, consumer product, and art industries.

Shirin also enjoys giving back to the community and currently serves as a mentor and advisor to several private companies as well as a fashion incubator. She is also an advisory board member of a venture capital firm that is solely focused on supporting and funding female led businesses.  Shirin has lectured at universities, cultural institutions and trade associations on various legal topics including best practices for creating and expanding your business in the U.S and does speaking engagements on web series and podcasts.

Shirin has been selected by Thomson Reuters’ as a New York Super Lawyer Rising Star and one of the top 5% of female lawyers in New York.

Instagram – @shirin.movahed

LinkedIn – www.linkedin.com/in/shirin-movahed

Email – shirin.movahed@gmail.com

 


A Reminder to High Schools & Colleges

We are offering all high schools and colleges a free one-month access to our University of Fashion content library of over 500 educational videos. Teachers, should coordinate their school’s request and send that request to cs@UniversityofFashion.com, and we will provide your school with an access code. So…students, tell your teachers!

The goal of our free 30-day access to schools only, is to help schools salvage the balance of their semester. In preparation for the fall, in the event the pandemic continues into the next semester, we have waived our one-year school subscription minimum and are now offering special shortened subscription terms and rates.

Since 2008, University of Fashion has been providing individuals, groups, schools and public libraries with hands-on and lecture lessons in fashion design and fashion business. Many of our subscriber schools have been using our content in hybrid classrooms for years. Just read our testimonials.

As you use our library, we’d love your feedback. Tell us which are your favorite lessons and what new lessons you’d like to see? Send comments to us at cs@UniversityofFashion.com.

To Individual Subscribers

For those who are not currently enrolled in school but would like to take advantage of our library, we are now offering an individual membership deal. Get $20 off a yearly membership (was $189 now $169) using promo code NEWS21Y. Offers expire 12/31/20

SIGN UP HERE

 

Did you know that we have a very informative weekly blog covering relevant fashion topics? And, stay connected with us via our lively social media presence: Instagram- @uoffashion and Facebook – University of Fashion.

This is a new deal just offered by our UK-based publisher.
Our Video & Book Combination – Get 40% each book using discount code FRIENDS40 (offer expires 5/31/20)

Draping: Techniques for Beginners – https://www.laurenceking.com/us/product/draping-2/
Sewing: Techniques for Beginners – https://www.laurenceking.com/us/product/sewing/
Pattern Making: Techniques for Beginners – https://www.laurenceking.com/us/product/pattern-making/

Once you click one of the book links, above, you’ll see the book you selected in the middle of the screen. Click the shopping cart icon in the upper right of the same page then, on the order form provided, enter the discount code: FRIENDS40, and then click “Apply discount.” Then click “Proceed to checkout.”

HOW THE FASHION COMMUNITY IS AIDING IN THE FIGHT AGAINST COVID-19

Billie Eilish in a Gucci mask pre-pandemic at the 62nd Annual GRAMMY on January 26, 2020 in Los Angeles. (Photo credit: Jon Kopaloff for FilmMagic)

The Covid-19 pandemic is turning out to be a wake up. The lack of domestic manufacturing has definitely caught us unprepared and as a result, we will surely be seeing an increase in the number of new factories, not just for building up bigger, better stockpiles of the things we need in a pandemic (masks and other protective gear for hospital workers), but also for manufacturing fashion apparel.

As of May 2, 2020, there are 3.4 million confirmed cases of coronavirus worldwide, with 1.07 million recovered and 242,000 deaths.

New Vocabulary

Phrases like “stay-at-home,” shelter-in-place,” “flatten the curve,” “contact-tracing,” “PPE,” “herd immunity,” “surgical & non-surgical face masks,” “antibody testing,” and “social-distancing” are now part of our vocabulary.

As some states and countries are better than others at taking the proper precautions to slow the spread of this deadly pandemic, at University of Fashion, we are promoting ‘stay-at-home’ to help stop the spread and we’re using this opportunity to make hundreds of non-surgical face masks and donating them nursing homes.

University of Fashion non-surgical face masks donated to nursing homes

 

And, as some employers allow their employees to work from home, almost all schools have all closed for the term. Because teachers were asked to complete their academic term online and many struggled due to the lack of accessible content, at UoF we are proud to say that as of March 10th (and continuing into the fall), we initiated a free, full access give-a-way to any and all schools for 30 days to help teachers & students get through their term.

More than 100 schools (and growing) have taken advantage of our offer, those included in that number are Parsons, Cornell, Duke, University of Texas Austin, Virginia Tech, UNC Greensboro, Baylor, College of Fashion Design Dubai, Columbia College of Art & Design, Otis School of Art & Design and more as well as numerous high schools. It has been our honor to help! We are here for you! Teachers/schools can still request access, just write to us at CS@UniversityofFashion.com.

In addition, Laurence King Publishing is offering a 40% discount on all 3 UoF companion books through May 31, 2020. Use this discount code: FRIENDS40 and the links below per book:

Draping: Techniques for Beginners         Pattern Making: Techniques for Beginners                                             Sewing: Techniques for Beginners

 

Face Mask Contest 

If you are making face masks and donating them to a good cause, let us know at CS@UniversityofFashion.com. Send your info on how many face masks you’ve made & donated for a chance to win a 1-year subscription to UoF.

Fashion Hits the Pause Button

The fashion event of the year, the Met Gala, will be postponed indefinitely. Though @theebillyporter and @voguemagazine just launched the #metgalachallenge, with winners to be announced May 3.

Photo Credit  @aili_in_town version of @janellemonae inspired Siriano piece

Numerous fashion weeks have been canceled, including those in L.A., Shanghai, Melbourne, Beijing, Seoul, Moscow and Tokyo. May and June, when many designers show their resort/cruise lines, have either been cancelled or postponed.

Men’s Fashion Week for the spring 2021 season will be cancelled in Paris and London, while Milan will postpone their Men’s Fashion Week until September and will merge it with their women’s runway presentation. New York Men’s Fashion Week always takes place in July, but this year it is postponed, though a date has not yet been released.

In Paris, the haute couture shows (which would have included the highly anticipated return of Balenciaga) were scheduled for July, but are also being canceled by the Federation de la Haute Couture et de la Mode. In a statement, the Federation announced, “In light of the spread of the COVID-19 epidemic worldwide, strong decisions are required to ensure the safety and health of houses, their employees and everyone working in our industry.”

Fashion Delivers

But with all the sadness and despair that COVID-19 has caused, there have been moments of joy in watching fashion people come together. Instead of creating next season’s looks, many designers are keeping their employees working by creating protective gear such as hospital gowns, masks and scrubs. Others are donating proceeds from their online sales to various charities.

Fashion companies are helping to make masks all over the world. (Photo credit: Quartz)

Here are a few designers who are doing their part to help their cities, states and the world.

GIORGIO ARMANI

Giorgio Armani. (Photo credit: WWD)

Giorgio Armani was one of the first designers to understand the danger of the Coronavirus. During his Milan Fashion Week show held on February 23rd, the designer alerted his guests beforehand that his show would be closed to an audience and would be live-streamed.

In addition, Giorgio Armani is utilizing all four of its production sites to manufacture protective gear for healthcare workers. What’s more, the luxury house has already pledged 1.25 million euros to donate to Italy’s Civil Protection and a slew of Italian hospitals, including Luigi Sacco and the Istituto Lazzaro Spallanzani in Rome. Armani also bumped its donation up to 2 million euros by supporting Italy’s Bergamo and Piacenza hospitals.

AMERICAN GIANT

American Giant is part of a coalition of 11 brands that include Hanes, Fruit of the Loom, and Los Angeles Apparel. They have begun manufacturing personal protective equipment for healthcare workers who are on the front line.  Over the years, the majority of U.S. apparel manufacturing moved off shore but a small number of brands had chosen to produce their products locally. Thanks to these brands and their coalition, they are able to shift their production and deliver much-needed gear to hospitals quickly. The coalition companies are making a million masks a week and all have been certified by the Department of Health and Human Services.

RALPH LAUREN

Ralph Lauren’s generous donation. (Photo credit: Ralph Lauren)

Ralph Lauren released the following a statement:

“In response to the global pandemic, Ralph Lauren’s corporate foundation announced a $10 million commitment to help, outlining that the funds would be spent: to provide financial grants to Ralph Lauren colleagues facing medical, eldercare or childcare needs; contribute to the World Health Organization’s COVID-19 response fund; continue its support to cancer care; and commit an inaugural gift to the Council of Fashion Designers of America (CFDA) fund for COVID-19 relief.”

In addition to this most generous donation, Ralph Lauren will also produce 250,000 masks and 25,000 isolation gowns with their U.S. manufacturing partners.

“Our hearts and thoughts are with the global community. Our hope is to be a beacon of optimism and unity as we navigate this unprecedented time. It is in the spirit of togetherness that we will rise. With warmth and gratitude, Your Ralph Lauren Team” was issued on the Ralph Lauren website.

BROOKLYN NAVY YARD

Crye Precision and Lafayette 148 have teamed up to make reusable PPE gowns for NYC hospital workers. (Twitter Photo credit: Freddi Goldstein from NYC Mayor de Blasios office)

At New York’s Brooklyn Navy Yard two fashion companies have come together to help make protective gear for New York City’s healthcare workers as NY became the epicenter of COVID-19 in the United States. Crye Precision, a body armor company and the upscale fashion company Lafayette 148 are making surgical gowns for hospitals.

What we see today is truly inspiring,” Mayor Bill de Blasio said after touring the facility.”Two companies here in the Brooklyn Navy Yard are creating a product they’ve never created before to help health care workers,” he added.

Greg Thompson of Crye Precision and Deirdre Quinn of Lafayette 148 are honored to be working to continue to help front line workers. By the end of April, 320,000 reusable  personal protective equipment (PPE) gowns will be made.

Lafayette 148 will also be donating 20% of their sales, between April 12-30, to the Brooklyn Hospital Center, supporting NYC’s heroes on the front lines.

LOUIS VUITTON

Model Jessica Hart in a Louis Vuitton face mask. (Photo credit: Dailymail.com)

Louis Vuitton announced it will re-purpose its American workshops in Piscataway, NJ, Ontario, CA, Johnson County, TX, San Dimas, CA, and Irwindale, CA to produce non-surgical face masks.

The face masks Louis Vuitton will produce will be made of cotton cloth so they can be re-used, washed and adjusted to better fit users. Masks will be donated and distributed in vulnerable states heavily impacted by Covid-19 and Louis Vuitton will partner with local organizations in each state to give support.

LVMH

LVMH joins the fight against Cornavirus. (Photo credit: LVMH)

Louis Vuitton falls under the LVMH umbrella, and even though Louis Vuitton is making a generous contribution to the fight against COVID-19, LVMH is also making donations on behalf of all the brands they own (Marc Jacobs, Givenchy, Fendi, Kenzo, Loro Piana, and others). LVMH is using its Chinese suppliers to provide 10 million surgical masks to France. The brand announced that it will reorder masks for the next few weeks in similar quantities.

In order to secure this order during an extremely tense period and to ensure that production begins today, Bernard Arnault arranged for LVMH to finance the whole of the first week of deliveries, amounting to five million euros,” LVMH said in a statement.

BVLGARI

Bvlgari is making hand sanitizer. (Photo credit: Bulgari)

Bvlgari (Bulgari) is another brand owned by LVMH. Bvlgari announced that it will manufacture thousands of hand sanitizers to be distributed to medical facilities throughout Italy. The hand gels will be created in 75ml recyclable bottles with plans to produce more in the upcoming months.

I believe as a major economic actor and symbol of Italy, Bvlgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19. Thanks to our fragrances expertise we have been able to develop together with ICR a ‘hand cleansing gel with sanitizer’ which will be manufactured in our Lodi Factory already making our high-end perfumes and hotel amenities,” Jean-Christophe Babin, Bvlgari CEO, said in a statement. “Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities.”

LOEWE

Workers make masks at the Loewe factory. (Photo credit: WWD)

Loewe, also owned by LVMH, will be donating 100,000 surgical masks to the Spanish Red Cross and non-surgical masks to volunteer workers, Loewe employees and their families. In addition, high-end Spanish fashion brand will be donating proceeds from every product in its Paula’s Ibiza collection. For every product sold, Loewe will donate 40 euros to support educational projects for kids, starting with an initial donation of 500,000 euros. “To achieve this, Loewe is collaborating with Plataforma de Infancia — a Spanish alliance of social organizations that works to protect children and adolescents’ rights — to launch a series of educational programs this summer in Spain which aims to reduce inequality and school dropouts,” the brand said in a statement.

YOOX NET-A-PORTER GROUP

Net-A-Porter closes their e-commerce site and using their delivery vehicles to deliver food. (Photo credit: Fashionweekdaily)

Yoox Net-a-Porter Group is known for delivering their high-end fashion goods to their customers by personal vans. In March, the company stopped this exclusive service and began using their vans to deliver food to those in need. They are now teaming up and volunteering their vehicles to non-profit God’s Love We Deliver to support its Emergency Shelf-Stable Meal Drive. The charity has already delivered over 140,000 meals, containing 14 days’ worth of non-perishable food, to vulnerable communities and people living with severe illnesses across all five boroughs of New York, in Hudson County, and Westchester, Nassau, and Suffolk Counties.

In London, the Yoox Net-a-Porter Group have been utilizing their company vehicles to deliver food and supplies to seven charities in London. The vans will read, “Fashion that delivers” and will also deliver to the elderly people throughout London.

Now, more than ever, the primary focus of our colleagues and customers is the well-being of relatives, friends and communities. Reflecting our core sustainability priorities, the group hopes that the redistribution of these resources will help to make a difference in London,” the company said, per WWD.

AMERICAN EAGLE/AERIE

American Eagle and its sister brand, Aerie, have committed $1 million to COVID-19 relief efforts. The brands will also donate more than one million masks to public health workers in vulnerable communities and have joined forces with America’s Food Fund (AFF) to ensure that people have reliable access to food.

UGG

Ugg pleged $1 Million to Covid-19 relief. (Photo credit: Fashionista)

Deckers Brands, the parent company of UGG, launched a new initiative Better Together, where the brands will donate more than $1 million to the COVID-19 relief efforts through monetary and product donations.

Our hearts are with our friends, colleagues, customers and those on the frontlines during this pandemic. The newly launched Better Together initiative aims to deliver relief, support and comfort to those most in need. We are in this together,” Dave Powers, president & CEO of Deckers Brands, said in a statement.

Ugg will also be partnering with select hotels that have opened their rooms to frontline workers and first responders. UGG will supply cozy robes and slippers so first responders can get comfortable after working a long hospital shift.

DAVID YURMAN

The Yurman Family Foundation announced they will donate $1 million to COVID-19 related causes. Also, David Yurman promised that their furloughed employees will continue to receive their health benefits until they can come back to work.

For us, jewelry has always been a way of connecting with other people and expressing our feelings. Sybil, Evan and I, along with the design team, continue to collaborate on new collections with a heartfelt message that we hope will express comfort and beauty,” David Yurman said in a statement.

KATE SPADE

Tapestry’s generous donation. (Photo credit: Tapestry)

On March 28, Kate Spade announced on its Instagram that the brands at Tapestry, through the Coach Foundation, would be donating $2 million to New York City’s small business continuity fund. The post added that the money was “for all the small businesses in NYC that make our hometown so incredibly special, and right now need some extra love and support. We appreciate each one of you, we’re here for you and we can’t wait to see you again soon.

The Kate Spade New York Foundation will also be donating $100,000 to their partner Crisis Text Line, a program that provides mental health counseling and emotional support to doctors and nurses as they grapple with the ongoing effects of the pandemic.

THIRD LOVE

Doctors, nurses and healthcare workers have been working tirelessly on the frontline battling COVID-19. To keep them comfortable, ThirdLove donated 1,000 sets of bras and underwear to workers at the University of California San Francisco and several hospitals on the east coast. In addition, the brand has already donated 2,000 surgical masks to UCSF in response to the virus.

TOMS

As of April 1st, Toms began donating one-third of its net profits to the COVID-19 Global Giving Fund. The fund was created to support Giving Partners currently on the frontlines of the health crisis. The Global Giving Fund currently supports Americares, Crisis Text Line, International Medical Corps, Partners in Health, and WaterAid.

Toms has always been in business to improve lives. That mission is important to us and our community everyday. Now, more than ever, we are honored to apply what we have learned over the past 14 years of giving to address this global health crisis,” Amy Smith, Toms chief giving officer, said in a statement. “We know the best way to help is to use our resources and the power of our customer’s purchase to invest in our giving partners who are on the frontlines directly addressing this pandemic. We are grateful for these deep partnerships and are eager, together with our customers, to continue to support their efforts to combat COVID-19.”

LA LIGNE

La Ligne is a contemporary label known for their terrific stipes. The label recently launched its Giving Back initiative, which will offer customers 15% off site wide and will donate 15% of total sales to a different charity each week until the quarantine ends. The initiative kicked off its first week with Baby2Baby and its second week with World Central Kitchen, which launched their initiative #chefsforamerica to provide fresh meals to communities that need support, feeds frontline healthcare workers, and more.

TIFFANY & CO.

Tiffany & Co. Foundation’s generous donation. (Photo credit: Tiffany & Co.)

Tiffany & Co. Foundation announced it will be committing $1 million to COVID-19 relief efforts.  $750,000 will be donated to the COVID-19 Solidarity Response Fund for the World Health Organization; while the other $250,000 will be given to The New York Community Trust’s NYC COVID-19 Response & Impact Fund. In addition to its own donation, the New York-based company will be matching employee donations, dollar for dollar.

During this global health crisis, we must all be responsive to the urgent needs of our global communities,” the brand said in a statement. “We are proud to support organizations providing immediate relief for communities impacted by COVID-19, including our hometown of New York,” Anisa Kamadoli Costa, chairman and president of The Tiffany & Co. Foundation, said.

LEVI STRAUSS AND CO.

Levi’s has been doing its part to help fight against COVID-19 by hosting its virtual concert series on Instagram Live; some artists who have participated are Snoop Dogg, Sigrid, Kali Uchis, Burna Boy and more.  Levi’s is donating $10,000 per performance to a charity picked by the artist. The company is also donating $3 million to communities that are vulnerable and at-risk. “There’s been a real rush for emergency support on the front end of this,” Jennifer Sey, chief marketing officer of Levi Strauss & Co., told WWD. “We want to make sure we’re addressing some of the midterm and long-term impacts that could go unaddressed by supporting our existing community partners.”

KENNETH COLE

Kenneth Cole is working with the Covid-19 Solidarity Response Fund. (Photo credit: Kenneth Cole)

Kenneth Cole is donating 1% of the net sales on KennethCole.com to the COVID-19 Solidarity Response Fund in support of those severely affected by the coronavirus. The COVID-19 Solidarity Response Fund was launched by the World Health Organization and is being managed by the United Nations Foundation and the Swiss Philanthropy Foundation.

According to Kenneth Cole, donations will be used for the following:

Ensure that patients can access the care they need and that frontline workers can get supplies and information.

Support efforts in tracking and understanding the spread of COVID-19.

Accelerate the development of vaccines, tests and treatments.

ALEXANDER WANG

Alexander Wang’s charity for COVID-19. (Photo credit: NY Post)

On April 6, Alexander Wang launched its Alexander Wang vault shop, a curated collection of Wang’s archived pieces selling for up to 80 percent off in celebration of the brand’s 15th anniversary. Opened in response to COVID-19, Wang donated 20 percent of sales to The United Nation’s COVID-19 Solidarity Response Fund.

CAPRI HOLDING

Michael Kors gives back. (Photo credit: Fashion United)

Capri Holding, the luxury fashion company that owns Michael Kors, Versace and Jimmy Choo, joined the fight against coronavirus by donating $3 million across all three brands. The $3 million donation will benefit organizations from each brand’s home cities, New York (Michael Kors), London (Jimmy Choo), and Milan (Versace).

Our hearts and souls go out to those who are working on the front lines to help the world combat the COVID-19 pandemic,” John D. Idol, chairman and chief executive officer of Capri Holdings Limited, said in a statement. “We thank them for their remarkable dedication and courage and want to support them and the hospitals where they work. We also aim to strengthen organizations dedicated to helping the community.”

In addition to Capri’s donation, Michael Kors announced on his Instagram that he and Capri Holdings CEO John Idol will also be making personal donations of $1 million each.

Among the many things that I love about New York and New Yorkers is their strength and unwavering resilience in times of crisis. For a city as big as it is, there’s always been a strong sense of community,” Kors wrote in an Instagram post. “It’s heartbreaking to see what is happening here in my hometown, which is currently an epicenter of the virus, and the impact this outbreak is having on people in our city and around the world. I commend everyone working on the frontlines in our health care centers and thank you for your dedication to helping others.

PVH CORP

PVH Corp, which owns Calvin Klein and Tommy Hilfiger, is donating $1 million toward COVID-19 relief, plus another $100,000 donation to the Solidarity Response Fund’s COVID relief efforts.

As I work with our global leadership team to address a responsible plan forward for our business, how we execute it as good corporate citizens is an important part of our discussions,” Manny Chirico, Chairman and CEO of PVH, said in a statement posted online. “There is no roadmap for this crisis, but I know that at PVH we have strong values and connections to our communities.

The company announced over Instagram that it will be sending out over two million Personal Protective Equipment (PPE) – which include masks, gowns, and face shields – to healthcare workers in New York City. The first shipment has already been delivered to the Montefiore Health System.

CHANEL

Chanel face mask.( Photo credit: Forbes)

As the spread of the virus intensifies throughout France, Chanel has pledged to produce over 50,000 face masks and gowns for healthcare workers, police, and other essential workers in France. What’s more, the fashion house is also contributing €1.2 million to French emergency services.

SAKS FIFTH AVENUE

The Saks Fifth Avenue windows. (Photo credit: WWD)

The Saks Fifth Avenue Foundation has committed to donating $600,000 to coronavirus relief efforts split across three organizations: NewYork-Presbyterian COVID-19 Patient Care Fund, Bring Change to Mind, and Girls Inc. “Now is the time to stand together to support our community, our customers and all those affected both physically and mentally by the COVID-19 pandemic,” Marc Metrick, president at Saks Fifth Avenue, said in a statement. “Whether it’s medical workers on the frontlines, hospitals that require more essential supplies and resources, or those experiencing stress or anxiety about the virus, we know donations through the Saks Fifth Avenue Foundation will provide vital relief to those in need during this challenging and uncertain time.”

CALDEZONIA

The Italian luxury legwear and beachwear brand Caldezonia is converting it plants to produce medical masks and gowns using special machinery the brand purchased. The brand predicts it will be able to produce up to 10,000 masks per day, with that number increasing in the coming weeks.

REVOLVE

Revolve donates masks to two Los Angeles Hospitals. (Photo credit: Revolve.com)

Revolve announced on its Instagram that it will donate 10,000 N95 FDA-approved face masks to two Los Angeles hospitals. The brand also procured 20,000 additional masks to put aside for other healthcare workers, and called upon its influencers and followers to spread the word to frontline workers in need of protective gear.

Our doctors and nurses are on the front lines risking their lives to save ours, and are often doing so without adequate protective equipment,” the brand said in a statement. “Revolve’s mission for this initiative is to do anything we can to support our sisters and brothers, and hope to be able to make donations in the future.”

NORDSTROM

Nordstrom is sewing over 100,000 masks for medical personal. (Photo credit: Footwear News)

Nordstrom is teaming up with Kaas Tailored, to have members of its Nordstrom Alterations teams in Washington, Oregon, Texas, and California produce 100,000 masks to be donated to Providence Health & Services in Washington. Nordstrom will also offer additional support to Seattle Foundation, YouthCare, and Hetrick Martin Institute (HMI).

Also, by purchasing a gift card, Nordstrom will donate one percent of the sale to “annual community cash grants and support organizations that provide basic necessities for kids and families which includes things like access to health care, housing, food and education,” the company said in a press release.

SANDRO

Sandro will 10,000 cloth masks using excess fabric from past collections to help support hospital workers in France and around Europe. On March 30th, Sandro delivered 1,000 masks to the Aulnay-sous-Bois French hospital with an additional 2,000 masks to be delivered in early April. Sandro will deliver the remaining masks to other hospitals throughout Europe and 3,000 masks to the New York City hospital NYU.

VERA BRADLEY

Vera Bradley is producing protective gear such as masks and scrubs for essential workers. (Photo credit: News Sentinel)

Vera Bradley is known for their playful prints in handbags and accessories, but the brand is halting production of their accessories and will now use their own fabrics to produce masks for essential workers, and work alongside its supplier to procure protective gear such as masks and scrubs.

Our Company and Associates are honored to be able to contribute to the cause during this difficult and challenging time,” Rob Wallstrom, CEO of Vera Bradley, said in statement. “Our hearts go out to all affected by COVID-19 and to the courageous people serving on the front lines in our communities. We’re proud to be able to pivot our operations, lend a helping hand, and create a product with so much purpose.”

 

ATSUMI FASHION

Atsumi Fashion pivoting production from bras to masks (Photo credit: Fast Company)

 

Intimate apparel company Atsumi Fashion has been making masks out of bra lining material. A throwback to the 89s, wearing inner wear as outerwear (think Madonna wearing Gaultier’s bra).

BURBERRY

Burberry is making hospital gowns and face masks. (Photo credit: Metro News)

On the company website, Burberry announced that it would be dedicating significant time, money, and resources to helping with the COVID-19 global pandemic. The company said in a statement that it is going to “retool” its Yorkshire-based trench coat factory to make non-surgical gowns and masks and is facilitating the delivery of more than 100,000 surgical masks to U.K. National Health Service (NHS) staff. The company also said it is donating to charities across the country and funding University of Oxford research for a single-dose vaccine.

In challenging times, we must pull together,” Burberry’s CEO, Marco Gobbetti, said. “The whole team at Burberry is very proud to be able to support those who are working tirelessly to combat COVID-19, whether by treating patients, working to find a vaccine solution or helping provide food supplies to those in need at this time. COVID-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic. Together, we will get through this.”

KERING

Kering Group steps to the plate to help with Covid-19. (Photo credit: Forbes)

Kering, the luxury goods giant behind Alexander McQueen, Bottega Veneta, Gucci and more, will supply three million surgical masks to French health services. Taking it a step futher, Kering brands Yves Saint Laurent and Balenciaga are also manufacturing “masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities,” Kering said in a statement.

GUCCI

Gucci’s “We’re all in this together”. (Photo credit: Gucci)

While Gucci is part of the Kering umbrella, Gucci also pledged 2 million euros to COVID-19 efforts that will be divided in two different donations. Gucci will donate 1 million euros to the Italian Civil Protection Department and another million euros to the World Health Organization’s COVID-19 Solidarity Response Fund.

This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world,” Gucci creative director Alessandro Michele and Marco Bizzarri, president and chief executive officer, said in a statement, per WWD. “Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before.”

SKIMS

Kim Kardashian West donates $1 Million under her label Skims. (Photo credit: Buzzfeednews.com)

Kim Kardashian West is using her upcoming Skims Solutionwear restock to support corona relief. Skims pledged to donated $1 million to those affected by the virus.

To support mothers and children in need during this time, SKIMS is committed to donating $1M to families affected by COVID-19,” KKW said in a press release. “On Monday, we’re restocking the collection we first launched with, and in doing so, are able to help bring relief to those affected by this pandemic. I am so grateful to all of you who have supported SKIMS since we first started 6 months ago. It’s been a dream of mine for so long, and has only been possible because of your love for what we do. Our six-month anniversary has fallen in the middle of a Global crisis so more than ever, it’s our responsibility to give back and do what we can to help others.”

UNIQLO

Uniqlo has partnered with its manufacturing companies in China to procure 10 million masks to donate to high-priority hospitals around the world. One million masks will be donated to Italy and another million will be donated to Japan. In addition to the masks, Uniqlo is also providing healthcare workers with their signature Heattech and Airism clothing. “The company will continue to give assistance where needed, and as the situation evolves,” the brand said in a statement.

H&M GROUP

H&M will use its facilities to produce personal protective equipment (PPE) to be donated to hospitals and health care workers working on the frontline.

The Coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organizations, trying our best to help in this extraordinary situation,” Anna Gedda, head of sustainability at H&M Group, said in a press release. “We see this is as a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible.”

GAP INC.

Gap, Old Navy, Athleta, Banana Republic, Intermix, Hill City, and Janie and Jack all fall under the Gap Inc. umbrella, which announced that they will be using its factories to produce protective wear for healthcare workers.

An update on our #COVID19 response: Our teams are connecting some of the largest hospital networks in Calif. w/ our vendors to deliver PPE supplies while we pivot resources so factory partners can make masks, gowns & scrubs for healthcare workers on the front lines,” the Gap Inc. brand wrote on Twitter.

MICHAEL COSTELLO

Michael Costello with a face mask that he designed. (Photo credit: Michael Costello)

Michael Costello announced he’ll be collaborating with his Calabasas-based manufacturer to create 20,000 surgical masks to distribute to hospitals and first-team responders throughout the Los Angeles area.

For the first couple of days of this emergency I, like many others, felt frustrated and helpless just sitting at home. I realized that even if I couldn’t do what I wanted as a Designer, I should do what I can to help others that keeps our community safe,” Costello said in a press release. “While I’m not a nurse, doctor or first responder, I knew I can give the one thing I know best, which is fashion, and help design masks that will be crucial for preventing exposure.”

CHRISTIAN SIRIANO

Christian Siriano is helping to make masks. (Photo credit: The New Yorker)

In late March, After Andrew Cuomo revealed that New York is facing a surgical mask shortage, designer Christian Siriano came to the rescue.

If @NYGovCuomo says we need masks my team will help make some,” he tweeted, tagging New York governor Andrew Cuomo. “I have a full sewing team still on staff working from home that can help.”

Shortly after, Siriano posted a short clip of what his masks will look like, writing, “We will be making a few versions of this in order to help as many people as we can. Here is the process so we can get a perfect fit. More to come thank you everyone we hope to get these to the right people ASAP.”

REFORMATION

Fashion brand Reformation is teaming up with Los Angeles mayor Eric Garcetti to produce protective face masks for not only health care professionals, but grocery store associates and food delivery workers as well. Garcetti hopes the initiative will create more jobs for people. Manufacturers or businesses that are interested in participating can learn more about the initiative at laprotects.org.

Fashion companies are helping to make masks in the USA. (Photo credit: Jurgute/iStock)

While the fashion industry is doing its part to help Coronavirus relief efforts, not every brand can afford a $10 million donation, like Ralph Lauren, or to turn over its design studios and factories to produce supplies, like Christian Siriano. But we can all do our part. Whether its staying at home to stop the spread or making face masks in your studio, tell us, How are you helping to stop the spread of COVID-19?

 

 

 

 

 

 

 

RISHABH MANOCHA: BESPOKE & SUSTAINABILITY

- - Fashion School

Menswear designer/bespokesman Rishabh Manocha (Photo credit: Mitchell Helson)

ABOUT ME

I call myself a “bespokesman,” and am a protege of fifth-generation Savile Row master tailor, Rory Duffy. Together we create handcrafted menswear. I am also a contributing menswear instructor at University of Fashion. In this blog post, I would like to take the opportunity to share my passion for merging old-world techniques with modern day design.

 

ABOUT BESPOKE

The term “bespoke” means something that is ‘spoken for you.’ In fashion, the cloth, the cut, and the craftsmanship are cohesively tied together to create a garment that not only lasts a lifetime but also embodies the true character of the wearer.

A detailed measurement chart, followed by observations of the eye that neither the Perkins devices nor the inch tape can fully capture, are taken of every client to ensure optimal fit and comfort. After a few fittings in toile and then shell fabric, the garment is rendered complete.

A fully handcrafted suit takes anywhere from sixty to eighty hours to construct with at least 3,000 hand stitches.

Perkins measuring tools (Photo credit: TailorSource.com)

 

OUR DESIGN PROCESS

What makes us singular is our approach to the design process. Think of walking into an Armani store and having Mr. Armani create something for you on the spot. The entire commission is both driven by craft and a sublime understanding of design, which afford garments freshness and timelessness.

Left: Bespoke velvet sailor pants with silk blouse paired with a midnight blue dinner jacket. Right: Bespoke dinner suit with pony hair lapels, paired with a handcrafted velvet bow tie and sea island cotton dinner shirt.
(Photo credit: Mitchell Helson)

In educator/author Joanne Endwistle’s words, “Manocha endeavours to deliver clothing as a situated bodily practice. And, it cannot be done without the marriage of age-old tailoring and contemporary design.”

Classic bespoke velvet dinner suit with duchess satin facing and braiding. (Photo credit: Mitchell Helson)

The virtues of the method don’t stop there. Through the deployment of the process, we save on cloth, trims and sample runs. The carbon footprint of the garment is thus minimal. The close-knit supply chain ensures judicious usage of resources. And, the product, shaped and finished by hand, lasts exponentially longer than one off the rack.

Also, we offer our clients the option to use deadstock fabric from heritage mills to minimize wastage. This way, an entire supply chain thrives with a focus on craft, design and circular systems-based thinking.

Classic two-piece midnight suit with grosgrain bow tie. (Photo credit: Mitchell Helson)

For University of Fashion, I have created 12 menswear lessons (more to follow in the future) that range from learning about men’s body measuring points to drafting a full set of slopers, including upper body, sleeve and trousers, as well as how to draft a jacket, a shirt and a hoodie.

To learn more about Rishabh and his work check: Instagram: rmanochabespoke or visit www.rishabhmanocha.com

Let us know if you have any questions about bespoke tailoring!

Meet Our Instructors

Our 30-day free access offer to schools and our special promo to individual subscribers in response to Covid19, has resulted in a huge increase in the number of people viewing and learning with us. So, we thought we’d to take this opportunity to introduce you to a few of our very talented instructors who have so generously shared their knowledge with University of Fashion.

With 13 disciplines and 500 videos to learn from (draping, pattern making, sewing, fashion art, product development, knits, childrenswear, menswear, CAD fashion art, CAD pattern making, accessories design, fashion business and fashion lectures) that’s a lot of teachers! Here a sampling of who they are and what they teach:

Dr. Valerie Steele’s lecture will take you into her exciting world as Chief Curator & Director of the Museum at FIT, where she has organized more than 30 exhibitions since 1997. Learn how cultural studies at Yale sparked an interest in how fashion influences culture and Valerie’s journey from fashion historian to curator, author and fashion icon. A prolific author, Valerie combines serious scholarship with a rare ability to communicate with general audiences. She is author or co-author of more than a dozen books, including A Queer History of Fashion: From the Closet to the Catwalk (Yale, 2013), Shoe Obsession (Yale, 2013), Fashion Designers A-Z: The Collection of The Museum at FIT (Taschen, 2012), Akris (Assouline, 2012), The Impossible Collection Fashion (Assouline, 2011), Daphne Guinness (Yale, 2011), Japan Fashion Now (Yale, 2010) Gothic: Dark Glamour (Yale, 2008), The Corset: A Cultural History (Yale, 2001); Paris Fashion (Oxford, 1988, revised edition, (Berg, 1999); Fifty Years of Fashion (Yale, 1997) Fetish: Fashion, Sex and Power (Oxford University Press, 1996), Women in Fashion: 20th Century Century Designers (Rizzoli, 1991) and Fashion and Eroticism (Oxford 1985). She is also editor-in-chief of the three-volume Encyclopedia of Clothing and Fashion (Scribners, 2005) abridged as The Berg Companion to Fashion (Berg, 2011).


Steven Broadway’s lessons for University pf Fashion focus on contemporary fashion illustration. His lessons include: Sketching Handbags, Sketching Shoes, Drawing a Female Contemporary Figure, Drawing a Male Contemporary Figure, Drawing Androgynous Men’s & Women’s Figures and Drawing Children. Steven is a Parsons graduate and an artist, photographer/educator, based in NYC. He teaches Fashion Art and Design at Parsons and at the Fashion Institute of Technology, as well as has lectured and conducted workshops on fashion design internationally. Steven’s work has been featured in art galleries, newspapers, magazines and in books. Working with students in the classroom is his passion.


Marcie Cooperman specializes in color theory, crocheting and knitting! Her lessons: Color Theory: The Basics and Color Relationships teach very important aspects of color that every designer must know. Marcie’s crochet lessons include stitches such as: Half Double Crochet V-Stitch, Shell Stitch and how to Crochet a Tabard Tank. In 2014, Marcie published a textbook with Pearson entitled, Color: How to Use It. For almost twenty years, Marcie has been a highly regarded professor at Parsons the New School where she teaches Color Theory in the Art, Media and Technology Department, as well as Fashion Marketing in Parson’s Fashion Marketing Department. She was also a professor of color theory at Pratt’s Graduate Department of Communications Design and the Industrial Design Department for many years.


Shanna Cupples is our resident swimwear & intimate apparel expert. Her lessons include: Draping a Bra, Draping a One Piece Bodysuit/Swimsuit, Swimwear Construction Techniques and Drafting a Panty Sloper. Shanna is a creative and technical designer with expertise in the categories of bras, intimate apparel, seamless apparel, activewear, and swimwear, and was an adjunct professor at FIT. She brings with her 14 years of design, development, fitting, and engineering experience and has worked with some of the most esteemed and respected organizations within the intimate and apparel industries, among them, Limited Brands, Komar Brands, Delta Galil, Vandale Industries, Biflex Intimates Group and engaged in custom work by engineering costumes for Britney Spears.


Martha Palaza is a pattern making maven and teaches many lessons for us that range from pattern making and grading, to how to make bust cup adjustments and how to work with knits. Martha has also coordinated our CAD pattern making lessons in partnership with Tukatech. Martha is an apparel design professional whose experience and education has focused on production, manufacturing, and teaching. Her skills include patternmaking, draping, garment construction, and textiles. She has worked as a Costume Technician for Costume Works of Somerville, Massachusetts, whose clients are national theater and opera troupes and entertainment companies. When not working as a freelance pattern maker, Martha teaches at the School of Fashion Design (Boston).


A Reminder to High Schools & Colleges

We are offering all high schools and colleges a free one-month access to our University of Fashion content library of over 500 educational videos. Teachers, should coordinate their school’s request and send that request to cs@UniversityofFashion.com, and we will provide your school with an access code. So…students, tell your teachers!

The goal of our free 30-day access to schools only, is to help schools salvage the balance of their semester. In preparation for the fall, in the event the pandemic continues into the next semester, we have waived our one-year school subscription minimum and are now offering special shortened subscription terms and rates.

Since 2008, University of Fashion has been providing individuals, groups, schools and public libraries with hands-on and lecture lessons in fashion design and fashion business. Many of our subscriber schools have been using our content in hybrid classrooms for years. Just read our testimonials.

As you use our library, we’d love your feedback. Tell us which are your favorite lessons and what new lessons you’d like to see? Send comments to us at cs@UniversityofFashion.com.

To Individual Subscribers

For those who are not currently enrolled in school but would like to take advantage of our library, we are now offering an individual membership deal. Get $20 off a yearly membership (was $189 now $169) using promo code NEWS21Y. Offers expire 12/31/20

SIGN UP HERE

 

Did you know that we have a very informative weekly blog covering relevant fashion topics? And, stay connected with us via our lively social media presence: Instagram- @uoffashion and Facebook – University of Fashion.

This is a new deal just offered by our UK-based publisher.
Our Video & Book Combination – Get 40% each book using discount code FRIENDS40 (offer expires 5/31/20)

Draping: Techniques for Beginners – https://www.laurenceking.com/us/product/draping-2/
Sewing: Techniques for Beginners – https://www.laurenceking.com/us/product/sewing/
Pattern Making: Techniques for Beginners – https://www.laurenceking.com/us/product/pattern-making/

Once you click one of the book links, above, you’ll see the book you selected in the middle of the screen. Click the shopping cart icon in the upper right of the same page then, on the order form provided, enter the discount code: FRIENDS40, and then click “Apply discount.” Then click “Proceed to checkout.”

Let’s Play:” Name That Dress”

- - Trends

Judy Garland’s iconic blue and white gingham dress in  The Wizard of Oz. (Photo credit: Good Housekeeping)

Films, whether on the big screen or small, have always been a vehicle for escapism. And let’s face it, today, more than ever, we all need an escape. Whether we are binge-watching the next highly rated Rotten Tomatoes series while quarantining, or dipping back into movie history to watch Casablanca, Pretty Woman, or Sunset Boulevard, we thought it would be a hoot to focus on some of the most iconic film frocks (and their designers), some actually more popular than the films themselves!

Here now are our top 13 iconic dresses of all time, either in film, television, worn by our favorite royal, or, that hold a special place in history.

Let’s begin with Judy Garland’s dress in the Wizard of Oz. Designer: Adrian

 

MARILYN MONROE

Marilyn Monroe poses over the updraft of a New York subway grating while in character for the filming of The Seven Year Itch in New York. (Photo credit: AP Photo/Matty Zimmerman)

To this day, Marilyn Monroe is still considered one of the sexiest starlets of all time. Who can ever forget the iconic image of her standing over a NYC subway grate in a white pleated halter-dress blowing in the wind created by William Travilla for the 1955 film The Seven Year Itch?

However, according to according to the 1976 book entitled, Hollywood Costume: Glamour! Glitter! Romance! by Dale McConathy and Diana Vreeland, it was reported that Travilla did not actually design the dress but bought it off the rack (though Travilla denied this).

After the tragic death of Marilyn Monroe in 1962, Travilla kept the iconic dress locked away along with many other costumes he created for the late actress. Upon Travilla’s death in 1990, all of his creations were put on display by Bill Sarris, a colleague of Travilla. Shortly thereafter, the dress joined the private collection owned by Debbie Reynolds at the Hollywood Motion Picture Museum. In 2011, Reynolds put the dress up for auction where it sold for more than $5.6 million.

AUDREY HEPBURN

Audrey Hepburn’s iconic black dress in Breakfast At Tiffany’s. (Photo credit: Yahoo)

Thanks to Coco Chanel, just about every woman has a little black dress hanging in their closet. However, the most iconic ‘little black dress’ of all time was worn by Audrey Hepburn in the opening screen of the 1961 romantic comedy film,  Breakfast at Tiffany’s, and designed by Hubert de Givenchy.

Rumor has it that Givenchy first designed a shorter version of the dress, but Paramount Pictures thought that it revealed too much of the actresses’s legs and therefore called upon costume designer Edith Head to redesign the lower half of the dress; hence the floor length version that appears in the movie. In 2006, the dress was given by Givenchy to French author Dominic Lapierre, who had it auctioned at Christie’s where it sold for a whopping $920, 909. Dominic Lapierre, who was selling the dress on behalf of his charity City of Joy Aid, said: “There are tears in my eyes. I am absolutely dumbfounded to believe that a piece of cloth which belonged to such a magical actress will now enable me to buy bricks and cement to put the most destitute children in the world into schools.” Sarah Hodgson, a film specialist at Christie’s said, “This is one of the most famous black dresses in the world—an iconic piece of cinematic history—and we are glad it fetched a historic price.

ELIZABETH TAYLOR

Elizabeth Taylor as Cleopatra in 1963. (Photo credit: The Film Experience)

Joseph L. Mankiewicz’s film Cleopatra made its debut in 1963 and The New York Times called it, “one of the great epic films of our day.”  It is the tragic triangular love story between the ancient Egyptian Queen (Elizabeth Taylor) and Roman generals Julius Caesar (Rex Harrison) and Mark Antony (Richard Burton).

Elizabeth Taylor’s costumes were spectacular and held a record-breaking costume budget of $194,800 (about $1.4 million today). American costume designer Renié Conley won the 1963 Academy Award for Best Costume Design (along with Irene Sharaff and Vittorio Nino Novarese), for her creation of Taylor’s stunning gowns, which placed emphasis on the actress’ beauty and sexuality over historical accuracy.

Taylor wore four costumes that were ceremonial, but the most iconic was the golden “Phoenix” ensemble worn for Cleopatra’s triumphal procession into Rome atop a huge black sphinx. It consisted of a cape made of gold-painted strips of leather embroidered with gold bugle and seed beads over a gold fitted embroidered dress and a crown, making Cleopatra look like a golden bird-goddess. It is the only costume that appeared twice in the film, the second time at the very end.

JACKIE KENNEDY

Jackie Kennedy in India. (Photo credit: JFK Library)

As we all know, First Lady Jackie Kennedy was a true style icon. Her impeccable taste never disappointed. When the Kennedys moved into the White House in 1961, Jackie appointed Oleg Cassini as her exclusive couturier. Cassini immediately went to work, creating her inaugural dress and many of the iconic looks that would make her the most fashionable First Lady in the history of the White House.

The clean lines, beautiful fabrics, and timeless silhouettes of Oleg Cassini’ created the “Jackie Look,” that still transcends fashion trends today. One of the most iconic dresses that Jacqueline Kennedy wore was an apricot silk zibeline dress with a simple bow at the waist; she wore this dress to tour the Palace of the Maharajah in Udaipur, during a state visit to India in 1962.

MADONNA

Madonnas scandalous dress at the 1984 MTV Music Video Awards. (Photo credit: Harpers Bazaar)

Celebrities today are always trying to “be different” and “shock” their fans. However, we really owe “shock & awe” to women like Cher and Madonna both of who paved the way!

In 1984, Madonna had her first award show performance at the MTV VMA’s, and left a lasting impression with her white sheer “Like a Virgin” look. Complete with the now iconic “Boy Toy” belt, lace gloves, and cross necklaces, it kicked off her knack for creating buzzy looks.

For children of the ’80s, Madonna’s racy, underwear-flashing, floor-rolling “Like a Virgin” performance was their defining televised music moment, and so a rebellious fashion icon was born. So, who was responsible for this groundbreaking look? Madonna’s stylist Maripol, who is credited for creating the early Madonna  look.

Maripol told Yahoo Entertainment, “Madonna had to break through; I knew she was going to make it big, because I could see how ambitious she was, in a very genuine and sweet way. The wedding outfit did help. I knew that [VMAs] day that she had made it,” adds Maripol. “Every journalist was rushing, running, going, ‘Oh my God, who is this girl with the white outfit rolling and crawling on the floor, with crosses in her ears and her name is Madonna?

JULIA ROBERTS

Pretty Woman (1990) catapulted Julia Roberts to stardom. Here she is in the iconic red dress. (Photo credit: Harpers Bazaar)

Can you believe it’s already been 30 years since Julia Roberts became America’s sweetheart when she starred as Vivian in Pretty Woman ? In the era of #MeToo, the plot of Pretty Woman might be problematic—but you just can’t deny the clothes. Watching a West Hollywood sex worker find love with the dapper businessman who hired her off a street corner, I mean really? But we all forgave the plot because the fashion was spectacular. Even the Armani suits worn by Richard Gere were great eye candy!

Through the film Vivian is transformed from a prostitute to an elegant woman (Cinderella redux?) with an array of sophisticated and fashionable clothes. Costume designer Marilyn Vance-Straker and her team created an array of stylish and contemporary outfits, but the most famous costume of all? Her floor-sweeping red ball gown worn for the opera sequence. The gown was inspired by Valentino’s romantic gowns in his signature red.

But did you know that this iconic red dress was almost not red? There ended up being a dispute between the studio, the producers and the costume designer as they wanted Julia Roberts’ character to wear a black dress. Luckily costume designer Marilyn Vance-Straker won the argument after plenty of screen testing and the red dress became an iconic moment not only in the film but also in fashion.

SHARON STONE

Sharon Stone’s iconic white turtleneck dress in Basic Instinct. (Photo credit: Costume Rocket)

Fast forward to 1992. Forget the little black or red dress. Sharon Stone wore a simple white turtleneck dress as she stared in the erotic thriller Basic Instinct. The ‘interrogation scene’ is one of the sexiest moments in film history.  A turtleneck may not be traditionally thought of as sexy, but this one lends polish. It’s a look of absolute control. Plus there is far more going on here than the absence of underwear.

So who was responsible for this contemporary yet timeless look? Costume designer Ellen Mirojnick. “I thought the costumes and the look of the film were extremely classic” insists Mirojnick talking exclusively to Clothes on Film. “The contemporary feel of the film is even more contemporary today. It is a timeless piece.

PRINCESS DIANA

Princess Diana in the ‘revenge’ dress. (Photo credit: Hello Magazine)

Princess Diana, like Jackie, is another true fashion icon. Diana’s style became so emulated and loved around the world that we’re still celebrating her outfits two decades after her death.

On June 29, 1994, Princess Dianna shocked the world when she attended Vanity Fair’s annual fundraising event for the Serpentine Gallery in London’s Hyde Park, wearing a look that was anything but ‘princess-y.’ A rather short, off-the-shoulder, tight-fitting black silk dress designed by Christina Stambolian.

It also happened to be the night that an ITV ‘tell-all’ documentary featuring Prince Charles aired. In the interview, Prince Charles said he had tried to be “faithful and honorable” when marrying Diana. The interviewer asked if he had been, and Prince Charles answered, “Yes… Until it became irretrievably broken down, us both having tried.” This clearly became Prince Charles’ confession of his infidelity with Camilla Parker Bowles, and suddenly, Princess Diana’s dress took on a whole new meaning. It was known thereafter as the “Revenge Dress.”

ALICIA SILVERSTONE

Alicia Silverstone in the cult classic film Clueless. (Photo credit: Glamour)

It’s 25 years ago that the film Clueless hit the big screen. The film’s starlet, Cher Horowitz (played by Alicia Silverstone) is still a fashion icon and defined a generation. Who can ever forget the iconic scene of Cher’s first date with the new guy from school. Cher selected a second-skin white mini dress, which elicited the question from her dad: “What the hell is that?” Cher: “A dress.” Dad: “Says who?” Cher: “Calvin Klein.”

In 2010, Ilaria Urbinati, the co-owner of  L.A. boutique Confederacy, met with Calvin Klein creative director Francisco Costa about stocking the Calvin Klein Collection. The stylist-turned-shopkeeper had one very specific request: Remake the little white dress from Clueless! Costa obliged and dug out the famous slim-fitting slipdress from the archives and recreated it for the Confederacy boutique for $915.00

JENNIFER LOPEZ

Jennifer Lopez backstage at the 42nd Annual Grammy Awards 2000.(Photo credit: Womens-Health)

Who can ever forget the 2000 Grammy Awards when Jennifer Lopez, accompanied by P. Diddy, showed up in a plunging, jungle green Versace dress, causing so many searches on Google that the company was inspired to create Google Image search. The dress went viral before viral was a thing.

Almost 20 years later, for her spring 2020 show, Donatella Versace re-created the iconic dress and had no other than Jennifer Lopez close out her show. The entertainer looked just as stunning today as she did when she originally wore the dress in 2000.

The new version is similar in style with its dramatic neckline, but has a few updates. Its sleeveless, has cutouts at the waist and also embellishments.

The original dress will always be remembered as one of Donatella Versace’s most iconic dresses. In an interview with Vogue, to mark the 20th anniversary of “The Dress,” Lopez recalled walking onto the stage at the Grammys and hearing murmurs in the crowd, followed by enthusiastic clapping. Lopez told Vogue, “It was one of those perfect moments. I walked out on stage and it kind of blew open and the dress was just provocative enough I guess to make people really interested.

SARAH JESSICA PARKER

Sarah Jessica Parker’s character Carrie Bradshaw was a true fashionista. (Photo from Daily Mail)

Carrie Bradshaw, played by Sarah Jessica Parker, became a fashion icon on the hit series and movie Sex and the City. Carrie’s costume designer/stylist, Patricia Field, pushed the boundaries when it came to fashion on television. She effortlessly mixed high end designers with vintage finds.

One of Bradshaw’s signatures was the flower. In an interview with New York Post’s Page Six, Field points to the oversize flower from the first film as her private wink to the franchise’s biggest fans: ”In the series, the flower became a trend. Then, when I did the first movie, we first see Carrie outside of Tiffany and she’s wearing that dress with that huge flower. That was like saying to my audience, Hi! We’re back! It’s good to see you! This is my greeting to you: a flower, bigger than anything. I can make little jokes. I know how to speak to them in the language of the wardrobe.”

The iconic ‘white flower-adorned dress’ Parker wears in the 2008 movie’s opening scene was originally designed by Eugene Alexander for Whitney Houston. The late music sensation wore it in a 1987 promotional photoshoot that later wound up on the cover of Life Magazine.

Patricia Field tweaked the dress for the Sex and the City film, by chopping the gown into a mini and subtracting one of the super-size hibiscus blossoms, while Houston’s original had two.

LADY GAGA

Lady Gaga wearing a dress made out of meat. (Photo credit: Glamour)

Lady Gaga is known not only for her musical genius, but also for her avant-garde fashion choices. At the 2010 MTV Video Music Awards, she wore the infamous raw beef dress, which was designed by Franc Fernandez and styled by Nicola Formichetti. Naturally the dress was condemned by animal rights groups, but it was also named by Time magazine as the top fashion statement of 2010.

On September 13, 2010, Lady Gaga appeared on the Ellen DeGeneres show and explained why she chose to wear a dress made out of raw meat. The singer used the platform to respond to the controversy surrounding the dress saying, “… it has many interpretations. For me this evening, if we don’t stand up for what we believe in and if we don’t fight for our rights pretty soon, we’re going to have as much rights as the meat on our own bones. And, I am not a piece of meat.”  She explained further that she was also using the dress to highlight her distaste for the U.S. military’s “don’t ask, don’t tell” policy.

In 2011, the meat dress was put on display at the Rock & Roll Hall of Fame after being preserved by taxidermists as a type of jerky for the price of $6,000.

A HISTORY LESSON

If you guessed Ruby Bridges, then you are correct! Ruby Bridges was the first African-American child to attend an all-white school and wore this dress as she walked to her first day of school.

This history-changing walk, which integrated the William Frantz Public School in New Orleans on November 14, 1960, later inspired Norman Rockwell to create a bold illustration for the January 14, 1964 issue of Look magazine. Rockwell was a longtime supporter of the goals of equality and tolerance.

Rockwell’s 1964 painting entitled, The Problem We All Live With

Ruby Bridges’ historic walk took place six years after the 1954 United States Supreme Court Brown v. Board of Education ruling declared that state laws establishing separate public schools for black and white students were unconstitutional, and represented a definite victory for the American Civil Rights Movement.

Ruby’s white dress and Rockwell’s painting entitled “The Problem We All Live With” was on display in 2019 at the New York Historical Society along with this quote:

“The  ‘problem’ Rockwell alludes to has been a part of our history since the first enslaved people were brought to the Americas over 400 years ago, and it is one that each of us must still confront today. For me, the painting…serves as an ever-present reminder of my purpose.” – Ruby Bridges 2010

Do you have a favorite dress to share with us?

 

Fashion Computer Game

Apparel Design and Gaming

Gaming is big business.  Fashion is big business. Is there any overlap?

Gaming has a global market value of $152 billion, as reported in the Global Games Market Report by the intelligence firm, Newzoo, of which 45 percent is spent on mobile games. In 2019, a staggering $2.4 billion people were estimated to have played a mobile game (close to one third of the global population).

 

How is Fashion Used in Games?

(Permission granted from Kitfox Games)

Players are no longer just teenage boys. Victoria Tran, the Communications Director at Kitfox Games located in Montreal, Canada, presented a talk at the Full Indie Summit, November 20, 2019 entitled, Underdressed and Stressed, Why Fashion in Games Matters.  Kitfox produces games like Boyfriend Dungeon, Six Ages, Dwarf Fortress, Lucifer within Us and Mondo Museum.

Victoria pointed out to the assembled game designers at the conference how fashion can add synergy and fun to games. Game designers should think about this while designing games, i.e., style that add to the total gaming experience.

(Permission granted from Kitfox Games)

Victoria explained how fashion expands the story through character development. “Fashion, like character design, is an answer to a question.  How do we express a fictional character in a real-world context?”

Her advice to game designers is the following: “Clothes are a story, know where your character will appear, and every piece has meaning. Don’t just add accessories unless they have a use or meaning to the story.  Fashion tells your players about the character without words. “

We were able to get a virtual interview with Victoria to ask the question of how a fashion designer could break into the world of game fashion. Victoria recommends having a knowledge of game engines (whether that’s Unity, Unreal, GameMaker, etc.), along with familiarizing yourself with games of different genres to see how fashion could intersect with them.

If you are interested in learning how to create games using the above game engines, like Unity, check out Udemy. A great way to fill your time while you are self-quarantined (for about $13.99, you can’t beat the price).

 

FASHION IS THE GAME ITSELF 

DREST

Dr. Evridiki Papahristou from whichPLM (a Product Lifecycle Management (PLM) magazine dedicated to retail industry news & fashion industry news) writes about fashion-oriented games. Some of the games she has covered are Drest, the first interactive luxury styling game and Burberry’s first fashion game, B Bounce.

Drest was created by Lucy Yeomans, founding editor-in-chief of Net-a-Porter’s magazine Porter. The game invites users to dress photorealistic avatars each week with different styling challenges. Players adopt the role of fashion stylists utilizing new season collections. Full launch is scheduled for early 2020. Drest will be available for both Android and Apple with partnerships that already include Gucci, Prada, Stella McCarthy, Puma and many others.  Players will be able to purchase the clothes featured in the game on Farfetch.

(Permission granted from Drest)

(Permission granted from Drest)

 

BURBERRY

Burberry’s first game, B Bounce (launched October 2019) involves players competing for virtual and physical jackets. The goal is to entertain and connect with younger consumers around the world, as interactive digital content becomes another opportunity for consumers to connect with the Burberry community online. 

Building on the success of B Bounce, Burberry launched a second game in January 2020, The World of Ratberry, as part of its 2020 Lunar New Year campaign inspired by the Thomas Burberry Monogram motif and in honor of the Year of the Rat.

World of Ratberry

B Bounce (Photo credit: Burberry)

 

LOUIS VUITTON

Fashion brands are starting to put their stamp on characters within games. In 2019, Riot Games partnered with Louis Vuitton for that year’s League of Legends Championship Finals in Paris by creating a bespoke travel case for the Summer’s Cup trophy designed Nicolas Ghesquière.

Vuitton added other digital assets for the game Louis Vuitton x League of Legends, such as ‘skins’, which in gaming language means graphic/audio files used to change the appearance of the user interface to a program or for a game character. League of Legends has grown to become a global phenomenon as the most-played PC game in the world.

(Louis Vuitton Trophy Case for Legends Championship Finals)

(Louis Vuitton ‘skins’ – Photo credit: League of Legends)

 

UNIVERSITY OF FASHION SUGGESTS A FASHION GAME  

Many existing online multi-player role-playing games (MMPORG) seem to focus on the appearance of the avatar in terms of face, hair, and body type. And some games allow the player to add clothing or “skins.”

As Victoria Tran noted “A lot of games have found success by adding mod support, where players can actually create and import their own designs into games – and that extends beyond fashion too! But this depends on the player base being continually active.”

The game Drest allows users to practice their styling skills and then purchase the clothes, but styling isn’t designing, and this type of game doesn’t really excite aspiring fashion designers. In fact, if you were to ask a fashion designer to comment on existing game avatars, they would probably tell you that there is much room for improvement. That got us to thinking. What if we could create a game dedicated to the hands-on, creative aspect of fashion designing? What would that look like?

So, we asked Victoria Tran her opinion of a MMPORG based on a fashion theme like the fashion reality TV shows Project Runway, Next in Fashion or Making the Cut? Her response:

That’d be cool! So much of this boils down to having a team that’s willing to put in the work towards making it, marketing, the consumer base, and figuring out a fun mechanic to go alongside it.”

When we asked her about the cost of making a game from scratch, here’s what she said:

“Hmmm that’s a difficult question to answer since it depends on the scope of the project, e.g. a simple 2D platformer will cost more than a 3D MMO game, depending on team size and how deep you want the game to be. I’d put it in the upper range of 500k+”

 

If any game programmers are reading this and want to get a slice of the fashion design gaming pie, give us a call. Here are some ideas that we came up with:

A Fashion Design Challenge

Choose your market: Men’s, Women’s or Children’s

Choose your target price point: (High-end, Mid-range, Budget)

Choose a fashion figure that best suits your chosen market: Avant-garde, Contemporary, etc.

Create a theme/fabric/color story board

Choose the best looks for your market/price point from a library of styles or design your own

Share your design images on your social media or in-message with friends

Expansion: Players create their own assignments and challenge each other

Childrenswear (Photo credit: Seul Lee for University of Fashion)

 

Theme/Fabric/Color Storyboard (Photo credit: University of Fashion)

 

A Fashion Illustration Challenge

Choose your market: Men’s, Women’s or Children’s

Choose your target price point: (High-end, Mid-range, Budget)

Choose a fashion figure that best suits your chosen market: Avant-garde, Contemporary, etc.

Choose the best looks for your market/price point from a library of styles or design your own

Share your fashion illustrations on your social media or in-message with friends

Expansion: Players create their own assignments and challenge each other

Figure Drawing Challenge (Photo credit: Steven Broadway for University of Fashion)

 

Fashion Illustration Challenge (Photo credit: Roberto Calasanz for University of Fashion)

 

A Draping Challenge

Choose your design classification: Evening, Bridal, Intimate Apparel, Activewear, Sportswear

Choose your fabric

Sketch your design

Drape your design

Modify your design or let others mod your design

Share your design images on your social media or in-message with friends

Expansion: Players create their own assignments and challenge each other

Eveningwear Draping Challenge – Eveningwear (Photo credit: Kenneth McQueen for University of Fashion)

 

Activewear Draping Challenge (Photo credit: Shanna Cupples for University of Fashion)

Other Useful Links

https://www.theguardian.com/games/2019/oct/09/gamers-spend-hours-customising-characters-but-dont-you-dare-mention-fashion

https://www.whichplm.com/if-you-cant-work-with-3d-technology-then-play-with-it/

https://eu.louisvuitton.com/eng-e1/magazine/articles/louis-vuitton-x-league-of-legends#

https://ew.com/tv/tv-reviews/making-the-cut-on-amazon-review/

 

Share your thoughts on what type of fashion design computer game would most interest you!

Pandemic, Pollution – A Fashion Industry Wake-Up Call ?

- - Sustainability

Naomi Campbell wears Hazmat suit to the airport. (Photo credit: CNN)

2020 is turning out to be one of the most difficult years in world history. Globally, we are fighting a war against COVID-19, a virus that spreads so quickly and easily that the numbers of those effected and who die rises daily at alarming rates. Worldwide, people are on lockdown or partial lockdown, and a new word has been  added to our vocabulary, social-distancing.

COVID-19 is not only affecting our health, physically and mentally, but is greatly affecting the world economy, as companies and factories are shut down with only essential businesses remaining open. As we adapt to the new ‘work-from-home’ model, schools are asking teachers and students to move online. However, without accessible content, many teachers are finding it difficult if not impossible.

At University of Fashion, we are very proud to say that we are meeting the needs of schools by offering all schools free 30-day access to our lesson content. We are also offering flexible subscription rates & terms (contact us at cs@UniversityofFashion.com to learn more). The list of schools taking advantage of our offer is rapidly growing (last count more than 55). Schools such as Parsons, San Francisco State University, Buffalo State College, Virginia Tech, Western Michigan University, University of North Carolina at Greensboro to name a few,. Even high schools have taken advantage of our resource. And, for individual subscribers we are  offering a $20 discount on a yearly subscription (was $189/now$169, using promo code NEWS21Y (offer expires 12/31/20).

As doctors and scientists around the globe race to find a vaccine for the virus, environmentalists have found a silver lining among the fear and anxiety. They have noted that while COVID-19 is a global health crisis, the forcing of businesses to shut down and people to quarantine has had a positive effect on the planet. The biggest difference is the change in air quality, as industry, aviation, and other forms of transportation came to an almost worldwide halt, thus resulting in a reduction in air pollution. These air quality reductions have mostly been tracked in countries such as China and Italy. India, who recently went on lockdown, will hopefully soon follow.

Air pollution levels, as observed by satellite, are showing drastic improvements in many areas that have been undergoing restrictive quarantines due to COVID-19” Peter DeCarlo, an Associate Professor of Environmental Health Engineering at Johns Hopkins University, told Newsweek.

However, in the U.S., the Environmental Protection Agency on Thursday March 26th, announced a sweeping relaxation of environmental rules in response to the coronavirus pandemic, allowing U.S. power plants, factories and other facilities to ‘determine for themselves’ if they are able to meet legal requirements on reporting air and water pollution. The agency will not issue fines for violations of certain air, water and hazardous-waste-reporting requirements during the corona outbreak and for an undetermined period of time. In a New York Times article on March 25th, former E.PA. administrator Gina McCarthy was quoted as saying that this new rule is “an open license to pollute.” Let’s all keep our eyes on this situation.

The water in the Venice canals is clear enough to see fish swimming below as the coronavirus halts tourism in Italy. (Photo credit: ABC News)

With all that Italy has had to deal with as a result of the pandemic, Venice reported that the water in city’s famous canals appear to be unusually clear, due to the fact that the canals are empty because of the coronavirus lockdown. The quarantine is also having an effect on wildlife across the globe. As people are confined to their homes, animals are roaming the streets looking for food.  According to a recent article in Newsweek, “In Japan, for example, sika deer living in the popular tourist destination Nara Park were spotted wandering into urban areas to look for food after restrictions on visitors from China and South Korea came into place. Normally, tourists buy special snacks to feed the deer, and many of the animals have become accustomed to eating these treats.”

As the pandemic manages to wreak havoc, perhaps now’s the time for the fashion industry to take a long hard look at changing our business model and commit to becoming more responsible earth citizens?

In an interview with Newsweek, Steven Davis, an Associate Professor in the Department of Earth System Science at the University of California, Irvine stated that as a result of the virus, “We will have a new baseline of what’s possible to do online: telecommute, educate, shop, etcetera. And to the extent our government, institutions, and social networks succeed by coming together, we may feel more empowered to take on daunting issues like climate change and a transition to sustainable energy sources.”

Once a vaccine is discovered and the world can get back to some sense of normalcy, it is important that the fashion industry come together to find sustainable solutions. As an industry, we are constantly producing goods. We use tons of natural resources and produce garments all over the world just to keep up with ever changing trends. A recipe for planet disaster!

Let’s ask ourselves how can we still create, design and produce, while making a smaller carbon footprint and a more positive impact while doing so.

Here are a few ways that fashion designers can work together to achieve sustainability and decrease that every enlarging footprint.

SUPPLY CHAIN TRANSPARENCY & BLOCKCHAIN 

A sustainable textile is Organic Cotton. (Photo credit: What About Yves)

First, as a designer, examine your supply chain. It is important to know from where you are buying your textiles and whether these textile mills follow environmental guidelines, as well as protect the communities that surround them. This information can be easily found through organizations like the Sustainable Apparel Coalition /The Higg Index and various textile exchange organizations, like Queen of Raw and The Textile Exchange.

Designers should also try to buy from sustainable textile mills and educate themselves on the global impact that certain textiles have on the environment. Today, organizations are working to certify fibers and textiles with more transparency, so that designers can educate their consumers to make educated choices.

Queen of Raw uses blockchain, a distributed database existing on multiple computers at the same time. It is constantly growing as new sets of recordings, or ‘blocks’, are added to it. Each block contains a timestamp and a link to the previous block, so they actually form a chain. By design, a blockchain is resistant to modification of the data, thus guaranteeing a transaction’s authenticity/transparency.

BRING MANUFACTURING HOME

Made in the USA. (Photo credit: US Chamber of Commerce)

Another way designers can make a positive impact on the environment is to manufacture their collections in their own country. In the 198os, 70% of our clothing was made in the United States, today it is only 2%. Bringing manufacturing home will not only help boost the economy, but it will also minimize the environmental stress that comes with shipping, which in turn, will produce less air and ocean pollution.

TEXTILE WASTE

Textiles go to waste. (Photo credit: Apparel News)

As consumers crave the latest trends and our landfills are piling up with last season’s clothes, designers need to make better products with responsible materials so that when they are discarded they leave less pollution. In turn, designers must train consumers to understand quality over quantity.

On February 25, 2020, a new sustainability initiative was announced entitled, Accelerating Circularity, an organization that works with major apparel companies such as Gap Inc., Target Corp. and VF Corp, helping to find ways to eliminate textile industry waste and recycle it into new fibers and materials.

Accelerating Circularity’s mission is to research and identify opportunities in apparel supply chains in order to make them circular, which means taking returned goods and items defined as waste materials and turning them into new textiles. According to Karla Magruder, the group’s leader, “If we’re going to have circularity, textile waste will be the new raw material. We’re going to have to find out how to get from point A to point B. Less than 1 percent of textile waste gets recycled into new textiles. It’s nothing.”

In a 2017 Apparel News article, the Environmental Protection Agency estimated that 16.9 million tons of textile waste is dumped annually. “There needs to be new maps for the supply chain that don’t exist today. We need to create the knowledge of where the textile waste is, how we should collect it and where we need to feed it to the appropriate recyclers.

FRENCH GOVERNMENT BANS COMPANIES FROM DESTROYING UNSOLD PRODUCTS

 

Twitter post from The Fashion Law (TFL).  (Photo credit: TFL)

Earlier this year, France began working on passing one of the strongest laws when it comes to the handling of unsold garments and accessories. The legislation will ban companies from destroying certain unsold products making good on the French government’s vow to “put in place in the [fashion and textile industries] the major principles of the fight against food waste in order to ensure that unsold materials are not thrown away or destroyed.”

According to TFL’s website, French companies are slated to be subject to more than 100 new sustainability-centric provisions, such as those that require the systematic phasing out of automatic paper receipts and single use plastic in fast food restaurants, followed by the outright ban on all single-use plastics by 2040.

The fashion industry has been especially called out according to French legislators  as “apparel retailers, in particular, as they renew their products more frequently [than other industries] and often have surplus unsold stock.” As a result of its longstanding practice of destroying unsold merchandise to avoid discounting it and/or paying to burn it, the industry itself is one of the biggest culprits in terms of the more than €650 million (nearly $710 million) worth of new consumer products that are destroyed, or disposed of in landfills on an annual basis, according to Prime Minister Édouard Philippe’s office.

For years prestigious brands such as Louis Vuitton, Burberry, Cartier, Piaget, Baume & Mercier, and even H&M, have destroyed their unsold goods as part of a large-scale scheme to maintain its brand image.

CLIMATE CRISIS WILL RESHAPE FINANCE

Laurence D. Fink, the chief of BlackRock. (Photo credit: The New York Times)

Laurence D. Fink, the founder and chief executive of BlackRock, the world’s largest asset manager with nearly $7 trillion in investments, announced early this month that his firm would make investment decisions with environmental sustainability as its core goal; stating his firm would avoid investments in companies that “present a high sustainability-related risk.”

According to The New York Times, BlackRock will fundamentally shift its investing policy — and could reshape how corporate America does business. It will undoubtedly put pressure on other large money managers to follow suit.

Fink’s annual letter to the chief executives of the world’s largest companies is closely watched and in the 2020 edition he said that BlackRock would begin to exit certain investments that “present a high sustainability-related risk,” such as those in coal producers. His intent is to encourage every company, not just energy firms, to rethink their carbon footprint. “Awareness is rapidly changing, and I believe we are on the edge of a fundamental reshaping of finance,” Mr. Fink wrote in the letter obtained by The New York Times. “The evidence on climate risk is compelling investors to reassess core assumptions about modern finance.

Fink anticipates a major shift, much sooner than many might imagine, in the way money will be allocated. This dynamic will accelerate as the next generation takes the helm of government and business,” he wrote. “As trillions of dollars shift to millennials over the next few decades, as they become C.E.O.s and C.I.O.s, as they become the policymakers and heads of state, they will further reshape the world’s approach to sustainability.”

This is meaningful news for those companies that are on the forefront of sustainability when it comes to looking for funding.

BEYOND RECYCLING

Puma Shoes. (Photo courtesy of Puma)

Global athletic brand Puma and First Mile have co-created a sportswear and shoe collection made from recycled yarn that is manufactured from plastic bottles collected by the First Mile network.

First Mile is a people-focused network that strengthens micro-economies in Taiwan, Honduras, and Haiti by collecting plastic bottles. This helps to create sustainable jobs and reduce pollution. The bottles are then sorted, cleaned, shredded, and turned into yarn, which is later used to create products with purpose that truly empower from ‘the first mile’ forward.

Plastic recycling in Bangladesh. (Photo by Flickr)

Even though one of the key benefits of this partnership is social impact, the Puma and First Mile program has diverted over 40 tons of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused,” said Stefan Seidel, head of corporate sustainability for Puma. “The pieces from this co-branded training collection range from shoes, tees, shorts, pants and jackets — all the apparel is made of at least 83% to even 100% from the more sustainable yarn sourced from First Mile.”

The collaboration with First Mile is part of Puma’s commitment to reduce its environmental impact and lives up to its code of being “Forever Better.”

CARBON NEUTRAL AND CARBON NEGATIVE

In September 2019, Gucci announced it was going carbon neutral (net-zero), meaning it would no longer be adding carbon into the atmosphere.

Other companies are going ‘carbon negative’, meaning they will remove more carbon from the atmosphere than they emit. In January 2020, Microsoft announced their carbon negative pledge, promising that by 2030, they will remove all of the carbon from the environment that it has emitted since the company was founded in 1975. That goes well beyond a pledge by its cloud-computing rival Amazon, which intends to go carbon neutral by 2040.

According to an article in Fashionista on how brands don’t know enough about their carbon footprint, Elizabeth L. Cline wrote:

” Stand.Earth, an environmental advocacy group, ranked 45 major clothing brands, and found that only two brands — Levi’s and American Eagle Outfitters — are doing enough to curb emissions to keep us under 1.5 degrees of warming, which is the limit recommended by the UN’s Intergovernmental Panel on Climate Change.”

“The Institute of Public and Environmental Affairs (IPE) published its Green Supply Chain CITI (Corporate Information Transparency Index) ranking, which scores over 400 global brands that manufacture in China, including 80 major clothing companies, based on their efforts to curb pollution and their emissions. What these rankings reveal is that few brands are doing anything to measure their carbon footprint, much less cut it back to an Earth-sparing size.”

Hopefully the tide will turn in 2020 and beyond, as more brands make a concerted effort.

NEW CERTIFICATION HELPS BRANDS

Many fashion brands are claiming to be carbon-neutral but are actually not, a term referred to as “greenwashing.” As of April 2020, a San Francisco-based company called  Climate Neutral is unveiling a Climate Neutral Certified label that will identify companies that have reached a net-zero carbon footprint by reducing and offsetting emissions released through their entire creation process, from design to production to shipping.

Designers can and should play a bigger role in the products that they design. With a trove of agencies, organizations and other resources, there is really no excuse not to be eco-compliant.

OTHER HELPFUL RESOURCES

Here are a few additional organizations that are pushing the envelope in sustainability:

Cradle to Cradle Products Innovation Institute (C2C)– An organization that educates and empowers manufacturers of consumer products to improve what their products are made of and how they are made.

Evrnu – A new fiber that comes from the recycling of cotton garments. They take garment waste to its supply chain in a way that is good for business, for the environment, and for consumers.

Let us know what you are doing to reduce your carbon footprint and what other agencies you might know to help designers “design green”?

 

Celebrating Women’s History Month – Art, Science & Fashion

- - Fashion History

 

Who’s She? a new guessing game created by Polish designer Zuzia Kozerska (Photo credit: Playeress)

In honor of Woman’s History Month and International Women’s Day (IWD) on March 8, University of Fashion would like to celebrate by focusing on female accomplishments in the areas of art, science and fashion. We are aware that there are MANY more influential women that could and should be listed here, but in the interest of space, we have only listed some and vow to cover this topic again in future blogposts. Let’s face it girls…we have lots to brag about!

Not since the suffrage movement, the 19th amendment (granting women the right to vote in 1920), the Women’s Liberation Movement of the 60s, and the Women’s Rights Movement of 2016, have women become as mobilized as they are now. In fact, if you haven’t already signed up to become a founding member of Supermajority (it’s free) then, what are you waiting for? Spoiler alert, women represent a majority in the U.S. and we CAN be the most powerful force in America if we work together.

Did you know that women now have their own board game! Who’s She? is a new guessing game created by Polish designer Zuzia Kozerska for Playeress, celebrating the achievements of famous women around the world. The laser-cut wooden board flips up to reveal the faces of 28 painters, athletes, scientists, and astronauts in a similar style to that of the classic game, Guess Who? from the late 1970s. However, instead of posing superficial questions like, “does your character have glasses?” this game asks players to inquire about achievements and contributions like, “did she win a Nobel Prize?”

Also, did you know that as of Mother’s Day weekend in 1996, a group of women dedicated themselves to moving Adelaide Johnson’s Portrait Monument to Lucretia Mott, Elizabeth Cady Stanton and Susan B. Anthony out of the U.S. Capitol’s basement, known as the Crypt, to its rightful place in the Capitol Rotunda and thus created the National Women’s History Museum? Watch for the announcement of it’s permanent home at the Smithsonian Institution with a location on the National Mall. 

The #MeToo and #TimesUp movements and Women in the World are only the beginning of female empowerment. Celebrating women’s achievements and increasing their visibility, while calling out inequality, is key to today’s women’s movement. As women continue to strive for equality in the boardroom, in pay, sports, politics, the sciences, the arts, and in every aspect of life, we are definitely in the age of the “XX Chromosome.”

INTERNATIONAL WOMEN’S DAY 

International Women’s Day (IWD) has been celebrated for well over a century. The first IWD gathering in 1911 was supported by over a million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific and is celebrated on March 8th each year.

WOMEN’S HISTORY MONTH 

Women’s History Month began in 1978 as a local celebration in Santa Rosa, California. The Education Task Force of the Sonoma County Commission on the Status of Women planned and executed a “Women’s History Week.” The organizers selected the week of March 8 to coincide with International Women’s Day and the movement spread across the the U.S. as other communities initiated their own Women’s History Week celebrations the following year.

On February 28, 1980, President Jimmy Carter issued the first Presidential Proclamation declaring the week of March 8th as National Women’s History Week. He wrote:

“From the first settlers who came to our shores, from the first American Indian families who befriended them, men and women have worked together to build this nation. Too often, the women were unsung and sometimes their contributions went unnoticed. But the achievements, leadership, courage, strength and love of the women who built America was as vital as that of men whose names we know so well.” 

In 1987 Congress passed Public Law 100-9, designating March as Women’s History Month. Between 1988 and 1994, Congress passed additional resolutions requesting and authorizing the President to proclaim March of each year as Women’s History Month. Since 1995, each president has issued an annual proclamation designating the month of March as “Women’s History Month.”

WOMEN in the ARTS

According to My Modern Met, the 10 most famous female painters (dating from the Italian Renaissance), include Sofonisba Anguissola, Artemisia Gentileschi, Judith Leyster, Élisabeth Vigée Le Brun, Rosa Bonheur,Berthe Morisot, Mary Cassatt, Georgia O’Keeffe, Tamara de Lempicka and Frida Kahlo. 

Organizations like Advancing Women Artists work to ensure that the female talent of the past doesn’t get left out of the history books.

Frida Kahlo (Photo credit: Frida Kahlo Instagram)

 

WOMEN in the SCIENCES

As for women in the sciences, notables include: Marie Curie, Tiera Guinn, Elizabeth Blackwell, Jane Goodall, Mae C. Jemison, Jennifer Doudna, Rachel Carson, Marie Goeppert Mayer, Sara Seager, Katherine Freese, Jane Cooke Wright, Vera Rubin, Sau Lan Wu, Rosalind Franklin, Barbara McClintock, Rita Levi-Montalcini and Gertrude Elion. Another role model is the first tech visionary, Ada Lovelace, who is celebrated on the second Tuesday in October. Known for her achievements in STEM subjects: science, technology, engineering and mathematics, she is one of the early innovators of the computer.

Ada Lovelace –  first tech visionary  (Photo credit: the Mirror)

 

WOMEN in FASHION

Beginning with France’s earliest known designer, Rose Bertin (creator of Marie Antoinette Queen of France coronation dress) and the steady succession of female designers to follow, fashion has always been an industry where female talent could flourish. Let’s look at some great women who broke the glass ceiling:

EDITH L. ROSENBAUM

Edith L. Rosenbaum – Journalist and Titanic Survivor. (Photo credit: Encyclopedia Titanic)

Edith L. Rosenbaum was a Woman’s Wear Daily journalist from the early 1900’s. She was not only a stylist and buyer but a survivor of the Titanic. A few days after being rescued, she filed a story about people from the fashion industry who were also on board the ship. She wrote of Isidor & Ida Straus (of Macys and Abraham & Straus Department Stores), both of whom courageously died, and Ida’s loyalty to her husband by choosing not to be rescued if her husband could not join her. Rosenbaum also wrote about designer Lady Duff Gordon, whose career was marred by the tragic mistake she made discouraging crew members from turning back their half-full lifeboats to rescue more people, fearing the boat would become overcrowded. Rosenblum was a pioneer who opened the door for future female journalists to cover ground-breaking stories around the world, thus inspiring the careers of Diana Vreeland, Anna Wintour and Robin Givhan.

                      

Queen Elizabeth and Anna Wintour at Richard Quinn’s runway show at London Fashion Week in 2018. (Photo credit: Getty Images)

 

 

 

 

 

 

 

 

 Diana Vreeland Memos The Vogue Years. (Photo credit: New York Post)

 

MADELEINE LOUIS CHÉRUIT

Madeleine Louise Chéruit. (Photo credit: Wikipedia)

Madeleine Louise Chéruit may not be a household name like Coco Chanel, but she is definitely an inspiration for female fashion designers in the ‘know.’ Chéruit was one of the first women to control a major French fashion house at the turn of the century. In the late 1800s Chéruit worked as a dressmaker at Raudnitz & Cie House of Couture. Her work was so exceptional, that in 1905 she took over the salon and its more than 100 employees, renaming it Chéruit.

Chéruit was known to champion other talented couturiers and helped launch the career of French designer Paul Poiret. During WWI, she was one of the few couture houses that remained open. Sadly the house closed its doors in 1935, but Chéruit’s influence is still felt when Elsa Schiaparelli famously took over Chéruit’s 98-room studio and salon, tying the two designers together in the fashion history.

COCO CHANEL

A 1960 photo of Coco Chanel. (Photo credit: Britannica)

Coco Chanel, without a doubt, is one of the most important designers in fashion. She single-handedly created the template for modernity that still exists today. Coco is credited in the post-World War I era, with liberating women from the constraints of the “corseted silhouette” and for popularizing sporty, “casual chic” as the feminine standard of style. Coco’s tweed suits, little black dress, and piles of fake pearl jewelry are still a hallmark of her extraordinary career. In 1918, Chanel purchased and opened a shop at 31 rue Cambon in one of the most fashionable districts of Paris. Chanel herself designed her famed interlocked “CC”  monogram, which has been in use since the 1920s and still today is the signature clasp on iconic Chanel handbags.  Coco Chanel is the only fashion designer listed in Time magazine’s 100 Most Influential People of the 20th Century.

ELSA SCHIAPARELLI

Elsa Schiaparelli fitting one of her designs on a model. (Photo credit: The Wall Street Journal)

Italian socialite Elsa Schiaparelli always had a flare for fashion. After working at various fashion jobs, “Schiap” as she was known, launched her namesake collection in 1927. Her business grew quickly with high profile customers flocking to her salon, including Katherine Hepburn, Greta Garbo, Gloria Guinness and the Duchess of Windsor.

Schiaparelli’s whimsical, “tongue-in cheek” approach to fashion was reflected in her theme-based collections beginning in 1935 with Stop, Look and Listen, the Music Collection (1937), the Circus Collection, the Pagan Collection, the Zodiac Collection (1938), the Commedia dell’Arte Collection (1939) and her Cash and Carry Collection (1940). She was greatly influenced by surrealism artists and was a pioneer of experimental, avant-garde fashion, which would later inspire contemporary designers, Franco Moschino and Jeremy Scott.

MADELEINE VIONNET

Madeleine Vionnet (Photo courtesy of Getty Images)

French designer Madeleine Vionnet is a designer’s designer and her influence is still with us today, as designers continue taking inspiration from her mastery. Vionnet’s biggest contributions to fashion are her famous “bias cut,” “twists,” cowl necklines, zig-zag cut waist seams, chiffon handkerchief dresses and Asian-inspired body wrapping methods. Like Coco Chanel, Vionnet is credited with the move from stiff, corseted, formalized looks, in favor of sleeker, softer silhouettes. Isadora Duncan, one of the most admired modern dancers of her time, became Vionnet’s muse, hence the focus on clothes that flattered the natural curves of a woman’s body.

MADAME GRÈS

Madame Grès, couture at work. (Photo credit: Vogue.it)

While Madame Grès was one of the most influential fashion couturiers of her time, she was also one of the most elusive. Grès was a true master technician. Known for her draping masterpieces that included intricate tucks, folds, and pleats, she was always tight-lipped about her approach. She fervently concealed from the public’s eye her prized techniques, therefore earning her the nickname, “The Sphinx of Fashion.”

JEANNE LANVIN

                    Lanvin logo depicting Jeanne Lanvin and daughter Marguerite (Photo credit: Lanvin)

Jeanne Lanvin was trained as a milliner and dressmaker. Her fashion career began when she began creating clothes for her daughter, Marguerite. She soon found herself in the childrenswear business. In 1909 Lanvin expanded her collection to include womenswear and would then go on to become of the most successful couture houses in the world. In 1927,  Lanvin launched her famous fragrance Arpège.

Lanvin’s clothes have always had a youthful and whimsical quality. Her signature dress, known as the “robe de style” is a silhouette that flatters all female figure types and is still popular today. In 1926, Lanvin expanded into menswear, making her the first haute couture house to design for all members of the family.

Although we have witnessed a series of artistic directors at Lanvin throughout the years, one thing has remained consistent –  the logo. Created by Jeanne Lanvin, the logo depicts a playful mother and her child, the beginning of the Lanvin story. Today, Lanvin is the oldest surviving fashion house in continuous existence.

CLAIRE McCARDELL

Claire McCardell sketching. (Photo credit: CR Fashion Book)

Claire McCardell is considered one of the pioneers of the “American look,” i.e., uncomplicated, comfortable clothing for the casual American lifestyle (the actual beginning of ‘lifestyle dressing’). Her design philosophy was in sharp contrast to her European counterparts of the 1940s whose clothes were fitted, fussy, decorated and tailored. During World War II, McCardell took advantage of fabric shortages by working cotton and twill into both her day and evening looks. American publicist Eleanor Lambert and Lord  & Taylor’s then president, Dorothy Shaver, were early pioneers of American fashion. They quickly placed McCardell’s designs front and center in marketing campaigns and thus helped launch McCardell’s career. Her 1942 popover dress (that could be worn as a beach cover-up or cocktail dress) was in high demand, and just like that, the chic American Look was born. McCardell is also know for her “five easy pieces” concept, which would become the foundation for today’s ‘mix and match’ sportswear separates category and later serve as inspiration for Donna Karan.

BONNIE CASHIN

Bonnie Cashin in 1961 wearing one of her designs. (Photo credit: The New York Times)

Bonnie Cashin, along with Claire McCardell, was another champion of American fashion. Cashin designed casual looks for the modern, independent woman by creating pieces with a minimal use of seams and darts; she also introduced layered looks that suited her jet-set lifestyle.

Cashin started her career by designing clothing for chorus girls in Los Angeles and eventually made it to the silver screen by creating wardrobes for films like A Tree Grows in Brooklyn and Anna and The King of Siam. Cashin. She is also credited with creating flight attendant uniforms for American Airlines.

In 1962, Cashin was hired by Miles and Lillian Cahn for the launch of their accessories business, Coach. Her designs for Coach included the shopping bag tote, the bucket bag, the shoulder bag and the clutch-style purse with removable shoulder strap. In 1964, Cashin introduced a brass turn lock/toggle closure that was featured both on her bags and her clothing designs. This piece of hardware quickly became her signature and Coach still uses it today.

MARY QUANT

Mary Quant – style icon who changed the face of fashion in the Sixties. (Photo credit: Getty Images)

Mary Quant is widely credited as one of the most instrumental designers of the 1960s London Mod and Youth Fashion movements. Her invention of miniskirts and hot pants helped catapult the growing trend in women’s fashion liberation.

Ernestine Carter, an authoritative and influential fashion journalist of the 1950s and 1960s, wrote: “It is given to a fortunate few to be born at the right time, in the right place, with the right talents. In recent fashion there are three: Chanel, Dior, and Mary Quant.

VIVIENNE WESTWOOD

Vivienne Westwood at her fall 2019 show surrounded by models. (Photo credit: L’Official USA)

In the early 70s, British fashion designer Vivienne Westwood became the go-to designer for punk and new wave clothing through her affiliation with English impresario Malcolm McLaren and his King’s Road boutique, “SEX.” Although punk music actually began in the United States with bands like the Stooges and the Ramones, Westwood and McLaren made it famous globally. Rebellious teens craved Westwood’s clothes that featured tears, holes, safety pin embellishments, clan plaids and plenty of faux leather. To this day, Westwood is still creating fashion with a rebellious twist.

DIANE VON FURSTENBERG

 

Diane von Furstenberg in her Manhattan flagship store. (Photo credit: Vogue)

Diane von Fürstenberg, formerly Princess Diane of Fürstenberg, is a Belgian fashion designer and former wife of Prince Egon von Fürstenberg. The royal couple were separated in 1973 and divorced in 1983, however Diane continued to use his family name.

Most known for her wrap dress, which catapulted her to fame in the 70s, the designer took a brief hiatus from fashion but relaunched her namesake label in 1992. Today, her collection is available in over 70 countries and 45 free-standing shops worldwide. Von Furstenberg was president of the Council of Fashion Designers of America (CFDA) from 2006 to Jan. 1, 2020. In 2014 she was listed as the 68th most powerful woman in the world by Forbes, and in 2015 was included in the Time 100, as a fashion icon, by Time magazine.

REI KAWAKUBO

Rei Kawakubo at her 2017 Met Exhibit. (Photo credit: MTV)

Rei Kawakubo is a self-taught Japanese fashion designer based in Tokyo and Paris. She is the founder of her clothing company Comme des Garçons and the trend-setting retail concept Dover Street Market. Kawakubo founded Comme des Garçons in 1969 as an avant-garde brand, specializing in clothes best described as anti-fashion, austere and deconstructed. In the 1980s Kawakubo revolutionized Paris fashion by introducing a style of dress that merged Western and Japanese influences. Her clothes have always been both directional and powerful, challenging the concept of feminine beauty. Kawakubo is considered one of Japan’s most innovative fashion designers and remains one of the most unconventional designers of our time.

DONNA KARAN

Donna Karan in her studio. (Photo credit: The New York Times)

Donna Karan launched her signature collection in May of 1985. Her genius concept began with a jersey bodysuit and several mix-and-match pieces that she would refer to as her “easy pieces” (reminiscent of Bonnie Cashin). Karan has always been a champion of woman’s empowerment. In fact, her 1992 advertising campaign was based on an aspirational female president of the United States. Karen’s signature look is centered around the career driven woman with a love of fashion, the arts and philosophy.

In 1989, Karan introduced her secondary line, DKNY, which she described to WWD as, “the embodiment of all that is New York – fast, loud, bright, funny, egotistical, demanding and generous.”  Donna received the Lifetime Achievement Award from the Council of Fashion Designers of America in 2014 and stepped down from her company in 2015. Today, her focus is on her Urban Zen line, which centers on wellness and artisanal goods. Karan refers to Urban Zen as a “philosophy of caring.”

MIUCCIA PRADA

A portrait of Miuccia Prada. (Photo credit: Vanity Fair)

Miuccia Prada is the youngest granddaughter of Italian heritage brand founder Mario Prada. In 1978 she took over the family-owned luxury goods company. In 1988, Miuccia introduced her first ready-to-wear line and has been captivating the fashion scene ever since.

At the helm now for the past 30 years, Miuccia continues to retain an aurora f mystery about her. Season after season one never knows what to expect from this creative genius. Her motifs have run the gamut from futuristic to granny chic and everything in between. She launched her secondary line Miu Miu (her nickname) in 1992. Although it started off as a less expensive womenswear collection inspired by her personal wardrobe, today it is just as expensive as the Prada label but with a younger aesthetic.

Miuccia Prada was honored by the CFDA with the International Award in 2004. In March 2013 she was named one of the fifty best dressed over-50s by Forbes. The magazine also listed her as the 75th most powerful woman in the world in 2014, when her estimated net worth was reported as $11.1 billion. This past February, during Milan Fashion Week, Prada announced that Belgian designer Raf Simons would become Prada’s co-creative director along with Miuccia. It will be interesting to see how these two creative intellectuals work together.

FEMALES SUPPORTING WOMAN’S HISTORY MONTH

Ashley Judd, Gloria Steinem, and Diane von Furstenberg were speakers at Tory Burch Summit. (Photo credit: Hollywood Reporter)

Many female fashion entrepreneurs are supporting Woman’s History Month in their own way. Tory Burch hosted a day of panels with the likes of activist Gloria Steinem, actress Ashley Judd and Time’s Up chief executive officer Tina Tchen. Burch will also donate 100 percent of net proceeds from her limited-edition Embrace Ambition bracelet and tote to support female empowerment and entrepreneurship.

The Tory Burch Embrace Ambition tote. (Photo credit: Tory Burch)

According to WWD, other brands are paying homage to influential women throughout history. Contemporary fashion label La Ligne launched pieces that included the monograms of such women as Michelle Obama, Ruth Bader Ginsburg, Frida Kahlo and more.

La Ligne’s limited-edition sweatshirt. (Photo credit: La Ligne)

The Great. x Cotton Inc. are paying homage to Rosie the Riveter with a re-imagined denim jumpsuit that gives a nod to the iconic figure.

Carli Lloyd stars in The Great’s campaign. (Photo credit: The Great)

Jewelry designer Kendra Scott celebrated International Women’s Day by launching the Everlyne Friendship Bracelet as part of the brand’s Shop for Good give-back collection. The bracelets come in six colorways and include stones such as rose quartz, turquoise and mother of pearl. Throughout March, 20% of proceeds from the bracelet will be benefiting various women’s organizations.

A bracelet from Kendra Scott’s collection. (Photo credit: Kendra Scott)

Net-a-porter is celebrating International Women’s Day with its third partnership with Women for Women International, a nonprofit humanitarian organization that provides practical and moral support to women survivors of war. The retailer asked 20 female designers to create exclusive T-shirts for the e-commerce site, with 100 percent of the proceeds going back to the charity. Stella McCartney, Gabriela Hearst, Alexa Chung, Isabel Marant, Carine Roitfeld, Jimmy Choo, Rotate, Rosie Assoulin, Charlotte Tilbury, Cecilie Bahnsen and Roxanne Assoulin are a few that participated.

Stella McCartney and Roxanne Assoulin’s T- shirts. (Photo credit: Net-a-porter)

Each design is the brand’s interpretation of female empowerment, including Stella McCartney using an illustration from her fall 2019 campaign where women come together in support and love for the earth and Jimmy Choo designing a T-shirt that reads “Choos women,” among others.

MZ Wallace teamed up with fashion label Lingua Franca to create a limited-edition tote that supports She Should Run, the nonprofit that provides resources to women aspiring to run for political office. The black-and-blue patterned tote is inscribed with the phrase, “I’ve got this.”

MZ Wallace and Lingua Franca collaboration. (Photo credit: MZ Wallace)

Author and activist Cleo Wade worked with Kate Spade for International Women’s Day. The brand created a capsule collection of totes, pouches and sweaters that feature motivational quotes written by Wade. The collection is part of the brand’s Purposeprogram, which is a partnership between Kate Spade and a production facility in Masoro, Rwanda that produces the leather goods. The facility is a certified B-corp manufacturer that employs more than 230 women from local communities and provides them with fair wages, health benefits and access to life skills education.

Cleo Wade working with a facility in Rwanda for her Kate Spade collaboration. (Photo credit: WWD)

Diane von Furstenberg planned a number of initiatives celebrating International Women’s Day. She hosted her third annual “InCharge Conversations” event at her Meatpacking store in Manhattan on March 6, a daylong series of panels that featured speakers including activist Gloria Steinem, actress Jameela Jamil, author Naomi Klein, author and lawyer Judy Smith, singer Jennifer Nettles, Facebook App head Fidji Simo, FEED projects CEO Lauren Bush Lauren and Girl Scouts of the USA chief executive officer Sylvia Acevedo, along with von Furstenberg herself.

DVF’s Girl Scouts-inspired scarf. (Photo credit: DVF)

The brand is also releasing a number of limited-edition pieces tied to the holiday, including an “In Charge”-inspired dress, with a portion of proceeds benefiting Vital Voices, a nonprofit that provides leadership training and mentorship to women. DVF also created a limited-edition scarf and wristlet inspired by the Girl Scouts of the USA, with a portion of proceeds going back to the organization.

Cynthia Rowley is donating 15 percent of sales from a selection of items — including its “I Love You” bucket hat and sweater and a cloud-print sweatshirt — to CARE.

For detailed bios of these and other female designers, get the Historical Dictionary of the Fashion Industry

Also, check out these fun links in celebration of Woman’s History Month

https://mymodernmet.com/badass-women-history/

https://mymodernmet.com/cristi-smith-jones-black-history-month-photo-project/

https://mymodernmet.com/disney-princess-dream-careers-matt-burt/

https://mymodernmet.com/barbie-international-womens-day/

 

If you have a fav designer that inspires you, let us know?

Fashion Week, Face Masks, the Timeline & How the Fashion Industry Coped with COVID-19!

- - Fashion Shows

The New Fashion Accessory: The Face Mask

Some medical experts debunk the use of face masks to contain COVID-19 (unless they’re N95s). Others say that masks are effective at capturing droplets, which is the main transmission route of coronavirus. According to The Guardian, “some studies have estimated a roughly five-fold protection versus no barrier. If you are likely to be in close contact with someone infected, a mask cuts the chance of the disease being passed on. If you’re just walking around town and not in close contact with others, wearing a mask is unlikely to make any difference.”

And so, fashion brands wasted no time creating and embellishing their own versions, and adding them to their collections. Can’t you just hear the cash registers ringing?

A model wearing a Pitta Mask walks the runway for The Blonds during New York Fashion Week: The Shows at Gallery I at Spring Studios on February 09, 2020 in New York City. (Photo by Roy Rochlin/Getty Images for NYFW: The Shows)

Model wearing a studded face mask at The Blondes NYFW 2020 show (Photo credit: Roy Rochlin/Getty Images for NYFW: The Shows)

 

London Fashion Week face mask video by The Telegraph

Guests wear protective masks as a model walks the runway at Dries Van Noten in Paris. (Photo credit:  ANNE-CHRISTINE POUJOULAT/AFP via Getty Images)

What started out last season as “anti-pollution” masks at French designer Merine Serra’s spring show, has quickly morphed into “virus protection” accessories for fall 2020.

Models wearing facemasks at Marine Serre's Paris Fashion Week show

                                                                                                                                           Marine Serre Paris Fashion Week Show (Photo credit: Getty Images)

The Timeline

The timing couldn’t have been worse, but I guess you can say, New York Fashion Week dodged a bullet. A few days before NYFW (Feb 6-13) the CFDA issued a coronavirus statement on their website with info given to them by the NYC Department of Health and Mental Hygiene (DOHMH). The message:

” the risk to New Yorkers is low, there are ZERO cases in NYC and only 6 cases as of 1/30/20 had been confirmed in the U.S. but none in NY State.”

London Fashion Week (Feb 14-18) wasn’t so lucky. A majority of Chinese press and buyers were unable to travel, a forewarning of the serious financial impact that the virus will have on business, since China is responsible for a third of all global luxury sales and where many of the textiles used in collections are made. Thousands of people, including about 2,500 ticket-buying members of the public were scheduled to attend more than 60 presentations. To assuage fears, each night London’s fashion show venue was given a  “deep clean” and antibacterial hand sanitizers were distributed to those who did attend. Some attendees even brought their own face masks! Adding to the problem, several Chinese designers were unable to travel due to a travel bans, and therefore had to cancel their New York, London, Milan and Paris shows.

Giorgio Armani poses in front of models at his Fall 2020 show. (Photo credit: Instagram@GiorgioArmani)

By Tuesday Feb 18th, the scheduled start of Milan Fashion Week, the fashion industry was jittery. The coronavirus outbreak first hit the city that weekend as Milan Fashion Week neared its end. As a precaution, on Feb. 22nd Giorgio Armani announced that he would no longer host a runway show to an audience, instead, he would live stream his show behind closed doors in an empty theater. Armani posted the announcement on Twitter, adding that it was a preventative measure in support of national efforts to safeguard public health. The company also closed its offices and plants in Northern Italy for the next week. During the end of Milan Fashion Week (Feb 24th), a number of shows and events were cancelled and then on Feb 26th, the first case of coronavirus, linked to Milan Fashion Week, was confirmed in Greece.

At the start of Paris Fashion Week on Monday Feb 24th, anxiety was at a fever pitch, although no shows were cancelled (gotta love the French – the show must go on!). Models both on and off the runway were donning designer face masks validating the newest fashion accessory…the Designer face mask  I mean, who but the French would pass up a “new fashion accessory opportunity”?

Japanese fashion model Kozue Akimoto, seen wearing a face mask and red coat outside Marine Serre during Paris Fashion Week. (Photo credit: Christian Vierig/Getty Images)

More Coronavirus Fashion Week News

LONDON

Burberry’s creative director, Ricardo Tisci, presented his Burberry fall 2020 show in London with great success but announced that because of COVID-19, they would postpone their fall 2020 Shanghai show slated for April 23rd  and a new date has yet to be revealed. 

During an interview with Vogue, Tisci talked about how he’d lived in India and learned meditation after studying in multicultural London at Central Saint Martins before he started his own label in Italy. For fall 2020, Tisci featured sophisticated tailoring with an innovative twist, such as looped collars on trenches and double-layered coats. There were plenty of references to India, with pleated madras checks on everything from layered dresses to men’s suits. For evening, a category that Tisci introduced for the label, he showed a silver chainmail dress with crystal fringe detail that was a real showstopper. Perfect for Tisci’s fashion-forward clients.

Riccardo Tisci and his models at the Burberry Fall 2020 show. (Photo credit: Instagram @burberry)

 

MILAN

Prada has also postponed their upcoming resort 2021 show, which was to be held in Japan on May 21.  The company released the following statement: “The decision was made as a precautionary measure as well as an act of responsibility and respect for all the people working on and planning to attend our resort 2021 show.” Prada will reveal a new location and date in the near future.

Fortunately for Prada, the coronavirus did not affect their Milan show.  Miuccia Prada, always the feminist, when asked about her collection,  “We can be strong and feminine at the same time…women carry the weight now. You can be delicate and frivolous and still hold power and be in command.” So it was no surprise that on the runway, she mixed “clichés of femininity,” as she described them to Vogue, accompanied pieces traditionally considered masculine. The designer combined boxy belted jackets with fringe skirts and crisp bib-front shirts were glammed up with strips of crystal fringe. There were also plenty of flirty embroidered car-wash skirts, delicate sheer layers dresses with lotus-flower prints, and terrific outerwear, most notably the belted leather puffer jackets.

Prada’s Fall 2020 women collection. (Photo courtesy of REUTERS/Alessandro Garofalo)

In other exciting Prada news, it was just announced that Belgian-born Raf Simons will be working alongside Miuccia Prada as co-creative director for the brand. The collaboration between Simons and Miuccia – who has been at helm of Prada since 1978 – is said to come from “a deep reciprocal respect” between the two designers. “It opens a new dialogue, between designers widely acknowledged as two of the most important and influential of today,” said the brand in a statement.

The fashion world eagerly looks forward to the possibilities of what these two creative geniuses will construct.

Prada announces co-creative directors Miuccia Prada and Raf Simons. (Photo credit: Vogue)

 

PARIS

Chanel’s artistic director Virginie Viard will show her fall 2020 Chanel collection on Tuesday, March 3rd, but the house revealed that they are postponing the re-staging of its Métiers d’Art show in Beijing, which was slated to take place in May. The collection was originally shown in Paris on Dec. 4th.

Chanel released a statement: “Considering the current situation and following the guidance of Chinese authorities, Chanel has decided to postpone its project of a replica of the Paris – 31 Rue Cambon 2019/20 Métiers d’Art collection in May in Beijing to a later date and more appropriate moment.”

Dedicated to CHANEL’s Fashion Métiers d’art, this collection highlights the creative dialogue between Virginie Viard and the Maisons d’art, enhancing the creations of the House. (Photo credit: Chanel)

 

At Christian Dior, Maria Grazia Chiuri’s show notes stated, “All our thoughts are with our teams, clients, friends and partners in Asia, Italy and around the world.” Known for her feminist movements, Chiuri did not disappoint with her fall 2020 Christian Dior collection. This season the creative director worked with the neo-conceptual artist collective Claire Fontaine in designing the runway where neon lights flashed messages such as, “When women strike the world stops.” “Patriarchy = climate emergency.” “Consent. Consent. Consent.”

Thankfully, Chiuri’s collections for Dior always live up to the dramatic spectacle she creates.  She opened the show with the houses’ famous Bar jacket, but this time in a chic pantsuit version. The show had a relaxed and youthful elegance with homage to Marc Bohen’s tenure at the house in the ‘70s.  Chiuri showed logo puffers, denim jackets and jeans, jumpsuits and plaid looks that ranged from belted coats to miniskirts. For evening there were silk fringe looks that were cohesive with the youthful collection. Hint, hint…fringe is back!

Looks from Dior’s fall 2020 collection. (Photo credit: Getty Images)

Dries Van Noten took virus precautions very seriously as he had ushers hand out face masks at the entrance to his show at the Opéra Bastille on Feb 26th. There were also large pump bottles of hand sanitizers stationed just beyond the metal detectors, which, by the way, now greet guests at every show. While the outside world all around us may be a frightening place, due to the epidemic of the coronavirus, political turmoil, and a rise in hate crimes, Dries Van Noten’s runway was a happy place, filled with glamorous looks inspired by the ‘70s and ‘80s. In an interview with Vogue, Van Noten stated, “It’s about going out, enjoying life—having fun, that’s very important! I thought of this party girl. Something mysterious. Something dark. But I questioned how far it could go, while staying contemporary.”

So, how did Van Noten translate his idea on the runway? Think casual glamour. Case in point, a plaid coat thrown over a chunky cardigan and feathered skirt. The designer also showed plenty of jungle prints in acid green and fuchsia, as well as a nod to grunge with plaids and shirts tied at the waist. There was definitely a Christian Lacroix influence, since the two collaborated with each other last season (they started the whole creative director collab trend). Van Noten showed a velvet blazer in emerald green, Art Deco-inspired iris print dresses, a purple paillette jacket and a heavily beaded sarong, paired with a semi sheer blouse.

 

Dries Van Noten’s Fall 2020 Show. (Photo credit: Reuters)

At Maison Margiela, John Galliano had several models walk the runway in face wraps. However, this wasn’t post-apocalyptic in any way, rather a delight of rejuvenation.  During his post show podcast, Galliano exclaimed “Restorative! The idea of giving something a new life…Kick-starting a new consciousness.”

Galliano opened the show with a series of outerwear elements, or “memory of” coats attached to a sheer base worn over sheer layered dresses that were whimsical and delightful – all in rich hues. Later he showed full coats in generous proportions. At times they were spliced together, as if they were once two separate garments cut in half and sewn together. These deconstructed looks, or what he calls a “work-in-progress” technique is what makes Galliano the perfect designer for the Maison Margiela label.

Maison Margiela Fall 2020 Show. (Photo credit: The New York Times)

At UoF, we’ve been asking about the relevance of fashion shows from the standpoint of cost/benefit, as well as their carbon footprint. Is it time for us to embrace 3D technology and create virtual fashion shows? Care to share your thoughts?