Black Friday – Cyber Monday ++ Fashion Education Savings Spectacular

Fans & friends of University of Fashion have been waiting all year for this…our Special, Limited-Time Holiday Offer!

Got a budding fashionista in the family who aspires to a career in fashion? Or a current fashion college student who could use some extra help? Or maybe you’re already a designer or an instructor who could use some upskilling? Move fast…this offer expires 1/1/2020

We’re offering two special deals:

  1. Get $40 off a new Yearly subscription. That’s quite a savings compared to our usual $189 rate! Click here to order now.
  2. Get $5.00 off the first month of a new Monthly subscription. That’s more than 25% off our ongoing $19.95 monthly cost! Additional terms apply. Click here to order now.

Here’s what you get when you subscribe:

  • Unlimited, online, on-demand, 24/7 access to hundreds of lessons taught by industry and fashion college professionals
  • Learn at your own speed, without pressure. Stop, rewind and re-watch any part of our many step-by-step demonstrations as many times as you want, until you can do what we teach, yourself
  • All our lessons come with a list of the tools and supplies you’ll need, plus step-by-step written transcripts so you can read exactly what our instructors say in each lesson
  • Many of our lessons provide FREE downloadable slopers, croquis & measurement forms when necessary to make learning even easier

Are you already a Monthly subscriber or a Free Member?

Just log in to your account as usual. You’ll see a “Special Holiday” upgrade offer on your left. Click the upgrade offer you want and fill out the order form that pops up next. Your newly upgraded subscription will use your current account’s same username, password and email address!

Offer expires 1/1/2020 so get on it!

ARE FASHION SHOWS STILL RELEVANT?

Louis Vuitton’s spring 2020 show. (Photo courtesy of Vogue.com)

As our industry grapples with the impact of fast fashion on our planet and explores circular fashion concepts, such as ‘fundamental redesign’ (the shift from a ‘take-make-waste’ model towards a ‘reuse-based’ model), while other more responsible brands move to put the health of our planet over profits, we must ask ourselves… are fashion shows still relevant?

Add to these concerns the reality that designers are expected to execute four collections a year (spring/summer, fall/winter, resort, and pre-fall) as well as produce an expensive fashion show twice a year. As the industry once again ponders whether the expense and the number of shows are necessary, especially in a digital, on-demand, eco-conscious environment, the fact remains that consumers are not spending as much money on clothing as they are on technology and vacations. So, is this pace and expense sustainable?  Let’s take a look. But first, let’s explore the origins of the fashion show.

History of the Fashion Show

According to Historical Dictionary of the Fashion Industry, written by our founder, Francesca Sterlacci and Joanne Arbuckle, the former Dean of the Fashion Institute Technology:

“The first fashion shows can be traced to Paris, beginning in the mid-1800s, with designers Charles Frederick Worth, Jeanne Paquin and Jean Patou. Worth was the first to design and display his own creations for women to choose from, via a “fashion show” on live models, four times a year.”House-of-Redfern---Galerie-de-vente---Paris-fashion-1910

 

Fashion models and society ladies at a designer salon circa 1910 (Photo credit: Glamourdaze.com)

The Paris salon show schedule would inevitably become the foundation for ‘fashion weeks’ in Milan, London, and New York. These cities became known as the “Big Four,” the largest and most important centers for fashion. In its early days, shows were solely for core customers, buyers and editors. The general public didn’t see the latest designer wares until they were available in stores some four to six months later. Even fashion magazines understood that the latest creations could not be unveiled in their editorial pages until they could actually be purchased by the consumer. A concept that has changed over time but may need to be revisited.

In 1943, New York fashion designers held ‘press weeks’ in fall and spring whereby editors and buyers would swarm to ritzy hotels to view the latest designer runway presentations.  For decades, this is how the system worked. Runway shows offered buyers and editors a chance to see designers’ collection, six months before they became available to the public. This helped buyers plan their “open-to-buy” and advertising budgets, and for editors to plan the trends that they would promote and feature in their editorial pages. Fun fact: American fashion publicist Eleanor Lambert was the first to create fashion shows as charitable events with her March of Dimes shows (1948-1960), that not only raised money but helped promote American fashion design.

Christian Dior Show in 1948 (Photo Courtesy of AP Photo)

 

The Fashion Calendar

With so many fashion shows to coordinate among the “Big Four,”  a schedule was needed to keep shows from overlapping. Enter Ruth Finley and her fashion calendar, known in the industry as the “Pink Bible.”  In existence since the 1950s, the Fashion Calendar still is the” fashion planner for all fashion runway shows and other related fashion events.  In 2014, the Council of Fashion Designers of America (CFDA) acquired the Fashion Calendar. Today it has six hundred and fifty subscribers and available in digital format only. No serious designer would dare schedule their show without first consulting with Fashion Calendar.

Fashion Weeks: NYFW – LFW – MFW  & PFW

New York Fashion Week (NYFW), as we know it today, began in 1993. Fern Mallis, then executive director of the CFDA, took hold of fashion’s schedule and tried to centralize the shows so that buyers and editors were not shuffling all over the city.  “Organized shows put American designers on the map and changed the fashion landscape forever,” Mallis told Racked in 2015. “Before that, there were 50 shows in 50 locations. Everyone did their own thing without understanding what a nightmare it was to get from one show to the other.”

      “To dispel the myth that U.S. fashion designers were influenced by their European counterparts, in 1998, American designers decided to move their fashion show schedule ahead of Paris, London and Milan and instead of being the last show, they became the first. This has remained the schedule into the twenty-first century.” ~ Historical Dictionary of the Fashion Industry

Bryant Park, located in mid-town Manhattan, was home to NYFW for 16 years. It was the first time designers were offered the option to present their fashion show without the responsibility of having to produce a fashion show from scratch –  the space, lighting, sound, and security were all handled by a production firm (IMG). That’s not to say it was cheap. According to Forbes.com,  “In 2007, a show at Bryant Park cost at least $50,000 for designers, according to one estimate.” Bryant Park  heightened awareness of NYFW and the fashion game began to change. It also provided an opportunity for designers to invite celebrities to sit front row, next to editors and later led to the rise of fashion bloggers and influencers.

By 2010, and with nearly 300 scheduled shows, the fashion crowd outgrew Bryant Park. NYFW was then moved to Lincoln Center for several seasons, however, as we all know, fashion is fickle. Today NYFW shows are primarily held in spaces along the West Side Highway and at Manhattan’s Hudson Yards, where the spaces are larger and New York City traffic is less of an issue.

Bloggers & Influencers- From left: bloggers Bryanboy, Rumi Neely, Leandra Medine, Natalie Joos, Elin Kling &

Hanneli Mustaparta attend the Phillip Lim Spring 2014 fashion show in New York City. (Wendell Teodoro/WireImage, via Getty)

The Birth of the European Fashion Show Extravaganza

While U.S. designers mostly stayed faithful to the traditional runway show with models parading down a long narrow catwalk or in a passerelle or semi-circular format, their European counterparts favored the extravaganza. For example, Nino Cerutti’s used publicity stunts to self-promote, such as when he painted Lancia convertibles blue, then paraded them down the streets of Rome and onto the runway, where a starlet then broke a bottle of champagne on the hood. Designers Claude Montana and Thierry Mugler staged fashion show “extravaganzas” during the 1970s and 1980s that became media hypes, with fashion models often upstaging the clothes. In the late 1990s and early 2000s, designers John Galliano and Alexander McQueen continued to create some of the most spectacular shows, often with celebrity guests in attendance and sometimes even taking to the catwalk. Viktor & Rolf, Chanel, Rick Owens, Fendi and Ricardo Tisci at Givenchy transformed the fashion show experience for the new millennium by: creating avant-garde conceptual performances, adding plus size models and introducing technology, such as the Fendi show in 2015 that used drones to film and live stream the show.

Broken Fashion Show System

According to the Historical Dictionary of the Fashion Industry, “By 2015, designers, buyers, fashion journalists and fashion organizations, such as the Council of Fashion Designers of America and the British Fashion Council, began to examine the “broken” fashion system as it related to the overcrowded fashion show schedule, the excessive number of shows and the relevance of showing fashion that cannot be immediately purchased; since the traditional fashion show system features merchandise six months in advance of the selling season and live-streamed fashion shows are available to consumers where immediacy is key for consumers in a digital age. Burberry was the first to make the decision to change the model by; showing only two collections a year, combining their menswear and womenswear in the same show, featuring clothes in season and not six months ahead of the season, and making the merchandise for sale immediately afterwards. In 2016, recording artist Kanye West and Adidas made fashion history when, timed to the launch of West’s new album The Life of Pablo, they held the first ever consumer ticket-holder fashion show at Madison Square Garden with tickets for their Yeezy-Adidas show priced at $275 each.”

Today, shows are not only photographed for social media, but they are also live-streamed so anyone sitting at home in front of their computer can tune in. Fashion shows have now evolved into marketing spectacles directed towards a mass audience. Hundreds of thousands attend fashion week, but thanks to today’s digital world, millions of people live-stream fashion shows online. So the purpose of fashion week seems clear; capture the attention of as many people as possible; visibility leads to sales, right? Only to a degree.  Unfortunately, the equation is not so straightforward and for years the question of “is fashion week dying” has been an ongoing conversation among fashion insiders.

“In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to consumers is an antiquated idea and one that no longer makes sense,” designer Tom Ford told WWD in 2016. “We have been living with a fashion calendar and system that is from another era.”

While some may believe the fashion week runway format is archaic, this system still exists, but has arguably lost step in a world where everything is instantly visible across various social media platforms. Today, designers and brands can bypass store partners and sell straight to their customers through their own websites. It has become routine for consumers to stream new products that fast fashion popularized and these forces have transformed the fashion industry.

Enter Instagram

One of the biggest game-changers for the industry has been Instagram. The popular social media platform creates a constant connection between brands and customers and has helped reshape the way brands communicate to potential customers. Designers even create Instagammable ‘moments’ during their runway shows.

Chanel transformed the Grand Palais into a beach scene during Paris Fashion Week in October 2018 (Photo courtesy of Reuters)

And yet, fashion shows and their organizers aren’t disappearing time soon, in actuality, the reverse is happening, as more cities around the world are staging their own fashion weeks including Shanghai, Seoul, and even Canada. Many prestigious designer houses have even opted to show full runway extravaganzas for their resort and pre-fall collections as well. Many brands, both large and small, are joining the fashion week cycle because of the prestige and exposure that comes with it.

But one must ask, is the exposure worth the price tag that goes along with producing a fashion show?

Of course, the answer varies by brand. In 2019, Christian Siriano provided a breakdown of his show cost for Vogue Business that reached up to $300,000. It included models, set design, lighting, sound, and all the elements needed to create a runway show. According to an interview in Vogue, Siriano stated, “I think when our investors go through the numbers, it’s really hard for them to see actual returns, obviously, there are ways to tell if a collection is more successful than another, but that doesn’t necessarily have to do with the show. It has more to do with the timing, or the fabrications we’re using or what’s happening with the seasons.”

Christian Siriano’s spring 2020 show. (Photo courtesy of Vogue.com)

While a six-figure tab will give you a basic fashion show format, there are those designers who go to the extreme during NYFW. In 2011, The New York Times reported that Marc Jacobs (following in the European show extravaganza tradition) spent $1 million to produce his show. While these grand spectacles are a tool to sell clothes, the buyers attending these shows do not buy their collections during the show, but rather sales take place during private showroom appointments. So is it all worth it?

Rachel Feinstein’s set for Marc Jacobs’ Fall 2012 show. (Photo courtesy of Vogue.com)

The reach and cost-effectiveness of having such a show is difficult to determine. Most brands look to Instagram as a tool to determine how many potential customers have viewed their runway videos and images.

To hype their show and encourage sales, some brands have tried to offer customers specific looks immediately after the show, both in their stores and on their website, in an attempt to translate the excitement of the runway moment. Others have opted to live stream their runway show so customers can view the show and then immediately shop the collection. A few designers – such as Gucci and Balenciaga- have taken to regularly dropping new items between shows.

So with a six-figure price tag, many young designers are conflicted and ask the question, “is a fashion show worth the cost?” Well for many, the answer is yes. A fashion show is a great marketing tool. It is a way to get customers to notice your exciting and creative work. For many luxury brands, a show is a marketing tool to sell cosmetics, perfume and accessories. These brands may actually lose money producing clothes, as Exane BNP Paribas and the fashion consultancy firm VR Fashion Luxury Expertise have noted. But runway shows and their creative clothing are valuable to the branding. “Today shows have nothing to do with clothes anymore,” Guram Gvasalia, the CEO of Vetements, told WWD after the brand reorganized the scheduling of its runway shows in 2017. “Most of the looks are not even produced and therefore never get to the shop floor. Shows are there merely to sell a dream and that, at the end of the day, will sell a perfume or a wallet in a duty-free store.”

For smaller labels, branding is also an important opportunity that can benefit their brand. Christian Siriano told Vogue Runway that his shows, which have been praised for his diversity in models, have attracted other business, such as a shoe partnership with Payless. Presenting during a major fashion week also adds credibility and legitimacy to a young label. It can help put their brand on radar of industry leaders. Stylists for example keep an eye on fashion week and pull clothes for photoshoots and celebrity events. A young designer can easily land in an editorial layout or on the red carpet on a major celebrity. Or, catch the eye of a savy store buyer who just might be willing to give them a break.

The fashion industry represents over $2.5 trillion dollars (according to a recent McKinsey report in 2018) and, on average, a 10 to 15 minute fashion show can cost anywhere from $200,000 to over $1 million. With these hefty price tags brands must think, “what is the return on investment?” Is the answer social influence? Is it celebrities and street-style stars wearing the collection? Well, according to data analytics provider Launchmetrics, the answer is more complex.

Launchmetrics’ new “Data on the Runway” report suggests the key is MIV or media impact value – an algorithm which measures the impact of media placements to derive a number for performance outcomes.

Take Ralph Lauren’s 50th year anniversary for example (spring 2019), Launchmetrics’ data analysts found that Ralph Lauren’s widely publicized anniversary show ranked first amongst the brands, with the highest MIV generated over the Fashion Weeks at $38 million.

The star-studded event included Hillary Clinton, Oprah Winfrey, Robert De Niro, Donna Karan, Calvin Klein, and Anna Wintour. Lauren also hosted an extravagant collection presentation and finished with a paparazzi-heavy post-show dinner party.

Left to right: Hillary Clinton, Ralph Lauren, and Anna Wintour. (Photo courtesy of Instagram@Ralph Lauren)

According to Launchmetrics, it is clear that influencers garnered enormous buzz for the brand (taking 46.2% of the pie), followed by Ralph Lauren’s owned media channels (at 29.7%).

Following Ralph Lauren, Launchmetrics estimated Coach ($27 million), Dior ($22.6 million) and Gucci ($19.4 million), followed closely behind and once again, Chiara Ferragni topped the charts as the top influencer voice.

Chiara Ferragani (known as The Blond Salad) led with $18.3 million in MIV; to put that into perspective, she nearly reached the same MIV as Versace ($18.7 million) did for their SS19 show — proving the continual power of influencer investments.

Influencer Chiara Ferragni (right) attends many shows over Fashion Month and is expected to boast $18.3 million in Media Impact Value – Zimbio.com

According to Forbes magazine, “social media actually proved imperative for fashion brands altogether; posts shared by celebrities and influencers represent an impressive 89% of buzz compared to online media’s 11%. Spring/Summer 19’s top-performing celebrity was Nicki Minaj, who generated a total of $11.3 million MIV over the season.”

Alison Bringé, CMO at Launchmetrics, said: “Today, fashion weeks are no longer industry events but are a platform to reach the digital savvy consumer, so brands need to think outside the box in order to transform their 15-minute event into something that lives on, beyond what happens on the runway. The case studies within the report shed light on how brands can generate buzz through activities such as using influencers to create 360° campaigns, changing their location to talk to new consumers and markets, or even by focusing on their own media to increase the share of wallet.”

While the ROI for having a runway show differs for every brand, one point is clear; a fashion show is the best way for a designer to communicate their creative vision. “For me, the show is the only moment when I can tell my story,” designer Dries Van Noten once told The Independent. “It’s the way I communicate my ideas to the world.”

Dries Van Noten’s men’s spring 2019 collection, inspired by the work of interiors designer Verner Panton (Photo courtesy of AP Photos)

“If I couldn’t do my shows, I wouldn’t want to be in fashion,” designer Thom Browne told author Booth Moore in her book, American Runway. “I look at my shows as my responsibility in the world of design to move design forward. I think they are such an amazing way of giving a more interesting context to fashion.”

Thom Brown’s spring 2020 show. (Photo courtesy of Vogue.com)

So in the end, we ask these questions: 1) Are fashion shows still relevant? 2) How do emerging designers afford the fashion show price tag? 3) Will the next generation of designers find an affordable alternative to the fashion show? 4) Will millennial & Gen Z designers find a way to disrupt the status quo and make the fashion show as obsolete as the floppy disk? 5) Will we soon be watching virtual 3D fashion shows with life-like avatars walking the runway?

Share your thoughts, we’d love to hear from you!

 

 

Posen Shutters His House As the UoF Opens Doors for Future Designers

Fashion times, they are a changin’.

In just the past few weeks alone, once fashion darling Zac Posen has closed his doors and the iconic retailer Barneys has closed its remaining doors, two more signs that fashion design and retail operations as we’ve known them for so many years are in fact yesterday’s news.

To Posen’s credit, he can claim the story many emerging designers have aspired to. With semesters spent at Parsons and Central Saint Martins, a long line of celebs who have worn his gowns on the red carpet and fame as an expert judge on Project Runway, some would claim that Posen’s run in the fashion world is the stuff an emerging designer’s dreams are made of. And truthfully, Posen lasted much longer in a crumbling model than most. He even starred in his own documentary, House of Z, detailing the behind the scenes successes and struggles over the years.

In 2008, when my fellow fashion school graduates and I landed in NYC after graduating from the Academy of Art in San Francisco, several of us were overcome with jealousy when one of us scored an internship with Zac Posen. It was a tough economic time in which fashion companies were laying off employees, and so many of us had given up on the thought of getting a “real job” in fashion and instead were fighting for unpaid internships with the hope that they would lead to paid positions.

Even then, I can remember the bright fashion stars I had in my eyes beginning to dim as I watched my talented classmate drape his heart out for Posen, often leaving our apartment at 6:30 am to make it to the studio by 7:00 am, not to return until well after 7:00 pm (and without pay). When one of my classmate’s creations ended up on Posen’s runway, we thought for sure, this would be his big break. But as was (and may still be) commonplace with companies headed by a singular famous face, my classmate’s “internship” was over once the season was over and Posen’s runway show was complete. Posen was on to the next group of eager “interns.” And my classmate? He was left with crippling student loans to pay and still, no job.

I share this story because it illuminates the reasons why we are finally seeing a real shift in the fashion industry. And why we’ve got to let go of what has been been considered success in the fashion industry in the past (fame, celebrity, elaborate shows season after season) and instead look toward a more sustainable future in fashion for emerging designers. Posen himself (guided by his mother) saw how unsustainable the fame-party-celebrity red carpet style of designing and running a business was back in 2010. Posen’s decision to branch out into collaborations and more affordable mass market options in order to keep the sought after design dream alive was detailed in WSJ. And yet even with this forethought, Posen’s high end business ultimately couldn’t survive.

Fast forward to today and even educators from top fashion schools (in fact, my former director, Simon Ungless at the Academy of Art in San Francisco), have started to question their own fashion programs, wondering if they are in fact preparing their students for what the fashion world holds. Ungless recently suggested that fashion schools are preparing students for an industry that doesn’t exist (read Ungless’ full interview here) and that if students aspire to celebrity as a fashion designer, they should “make a sex tape.”

Aside from the fact that today’s students in traditional fashion design programs are still striving for that final fashion show in hopes of being noticed by industry professionals (which ultimately may happen to a select handful of graduates), the college debt load students are accumulating is real. A single semester at Parsons, including tuition, books, room and board is approximately $60,000 and at FIT, around $45,000. Multiply that by the number of semesters it takes to graduate and we are talking upwards of $200,000 spent on an education that may or may not pay for itself.

And while we will never say “we told ya so,” the University of Fashion was conceived and developed years ago as a direct response to the issues we are seeing today, including:

• the prohibitive high cost of a traditional fashion education
• the lack of jobs/opportunity in the fashion industry to make a high-cost education pay off
• the changing skills/mindset needed to “make it” as a fashion designer in today’s fashion landscape

Maybe Elon Musk, Steve Jobs, Bill Gates, et al. have a point—forego college and invest that money in your own start-up. Learn fashion design at UoF, get your technical skills and then use your money to launch and advertise your own brand. Imagine the possibilities when you let go of the idea that you must have a degree from Parsons, an internship with Marc Jacobs and celebrity status as a 20-something designer with a Hadid wearing your brand on Instagram.

There are so many ways for emerging designers to “make it” in the fashion industry of tomorrow, because the industry is yours to create. Instead of aiming for super stardom and spending a fortune on a traditional fashion education, get creative with different ways to break into the fashion industry. Use online resources to create a niche design item and learn how to market yourself via social media. Follow a path that feels authentic and genuine to you and think outside the box. We truly believe designers CAN make a living at what they love through research, social media savvy and creative thought. How about a new young designer pop-up store collective? Already paving a new path forward in the fashion industry? We want to know about it! Inspire others by sharing in the comments below.

A CELEBRATION of COLLEGE FACULTY & STUDENT DESIGN ITAA Las Vegas Annual Conference 2019

(ITAA show catalog – Image credit: ITAA)

This year’s annual International Textile & Apparel Association (ITAA) conference was held in Las Vegas from Oct 25th to Oct 29th.  The theme of the conference was “Risk and Reward.” Attendance at the conference reached a record high with over 550 college faculty & students and industry leaders from around the world.

For those unfamiliar with this organization, the International Textile and Apparel Association is a professional, educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. ITAA promotes the discovery, dissemination, and application of knowledge and is a primary resource for its members in strengthening leadership and service to society.

The conference provides an opportunity for college undergraduate & graduate students and faculty to deliver research papers, share ideas and network. Among this year’s many lecture topics were: “Visualizing the #VR Network on Twitter – Social Network Analysis,” “A Study on Perceptions & Consumption Values of Ethical Consumption by Using Social Media Big Data,” “Understanding the Effect of Retail Therapy Based on Body-Consciousness: Surveillance, Shame and Social Ostracism,Synthesis of Craftsmanship and Innovative Technology for Creative Apparel Design Inspired by Optical Art,” as well as other relevant industry topics covering design, sustainability, innovation, technology and retail merchandising & marketing.

 

INDUSTRY EXHIBITIONS

The ITAA conference also featured exhibitions by industry leaders. Included among this year’s group: technology companies -EFI Optitex and 3dMd, book publishers – Laurence King, Bloomsbury and Intellect, textile companies- Cotton Incorporated, Textile Fabric Consultants Inc., Atexinc and online fashion education database, University of Fashion.

(UoF Faculty Martha Palaza – UoF Founder Francesca Sterlacci – UoF sales Myrna Dorfman – Image credit: University of Fashion)

Our very own Martha Palaza, (professional patternmaker, University of Fashion & School of Fashion Design faculty) conducted a teaching workshop based on UoF lessons: Knit Fabric Principles, Knit Stretch Ratios and How to Convert Woven Slopers into Knit Slopers, as well as a chapter out of the UoF book, Sewing: Beginner Techniques.

More than 30 faculty from colleges around the globe attended Martha’s workshop, where she lectured on 4 Key Knit Characteristics (Stretch, Recovery, Weight and Shrinkage) and Knit Stretch Principles: 1-way, 2-way and 4-way. Anyone familiar with Martha’s lessons knows that she provides lots of useful handouts and she didn’t disappoint. Her lecture covered how to calculate knit stretch and then, using her handouts, demonstrated how to convert woven slopers to knit slopers for each of the various types of knit stretch. A lively discussion ensued about the perils of knit fabric shrinkage, with attendees sharing their own knit shrinkage horror stories and solutions.

(Martha Palaza – Teaching Workshop @ ITAA- Image credit: University of Fashion)

 

UNIVERSITY OF FASHION SPONSORED AWARDS 

UoF/ALVANON – Sustainability Award

(Designer: Bingyue Wei – Iowa State University – UoF/Alvanon Sustainable Award Winner – Image credit: ITAA)

In partnership with Alvanon dress forms, University of Fashion chose graduate student, Bingyue Wei (Iowa State University) as the recipient of their Sustainablity Award, the prize was a half-scale Alvanon dress form. Bingyue’s jacket was made of upcycled kids’ backpacks combined with the artwork images of Italian Futurist Giacomo Balla.

(Bingyue Wei -graduate student-Iowa State University – UoF Founder Francesca Sterlacci- Image credit: University of Fashion)

 

UoF/ LAURENCE KING PUBLISHING – Professional Development Award

For the second year in a row, UoF teamed up with Laurence King Publishing to award 5 UoF yearly subscriptions and 5 sets of  recently published UoF three-book series: Beginner Techniques: Draping, Pattern making and Sewing. Recipients of this award were chosen based on an essay describing their need for upskilling and personal development. The lucky winners were:

Faculty Winners: Virginia Rolling (Delaware State University), So Young Song (Illinois State University) and Charity Armstead (Brenau University Gainesville).

Student Winners: Mushfika Tasnim Mica (Oklahoma State University) & Mackenzie Miller-(Georgia Southern University)

(Anastasia Scott & Kara Hattersley- Smith 0f Laurence King Publishing- Musfika Tasnim Mica of Oklahoma State) – Francesca Sterlacci of UoF)

 

ITAA DESIGN EXHIBITION

Additional highlights at the ITAA conference were the juried work of some very talented undergraduate & graduate students and faculty (professional category):

 

UNIVERSITY OF FASHION RAFFLES OFF A 6 MONTH FULL ACCESS GROUP SUBSCRIPTION.

And the winner is…

At the conference, colleges had the opportunity to enter a UoF raffle drawing, the prize being a 6 month full access subscription for their entire school. We are pleased to announce the winner, Iowa State University. Iowa’s College of Human Sciences offers a Bachelor’s Degree in Apparel, Merchandising and Design. We are thrilled that their students and teachers will be able to supplement their existing curriculum and will be able to use UoF content to create hybrid and flipped classrooms.

And it just wouldn’t be Vegas without an Elvis sighting, right?

(Francesca Sterlacci, Elvis and Myrna Dorfman – Image credit: University of Fashion)

3D Revolution: Part 2

Alvanon Virtual Fit Form Avatar –Under Armour shirts

In our previous blogpost, 3D Revolution- Part 1– we explained how legacy processes ingrained in the fashion industry have been key factors in why the industry has been so reluctant to introduce new technologies. Some of their concerns center around whether they can trust what they see on-screen. Most have spent their entire career using old methods of design and pattern making, which ensures that they can touch, modify and fit garments before the approval and manufacturing processes. Other concerns are whether digital fabric libraries are accurate and robust enough, ROI (return on investment) i.e. the cost of integrating 3D vs the benefits and the learning curve involved in implementing 3D, are all factors.

Despite these concerns, we are seeing an increase in the number of brands who are integrating 3D technology into their workspace. According to Motif (an industry learning platform in partnership with Alvanon), “It’s not a matter of ‘if’ digital is going to be a part of your corporate strategy, but ‘when’.”

In this, the second part in our 3D series, we will:

  1. Explore types of avatars and their role in 3D fashion design software
  2. Identify key 3D software companies & industry groups that support the advancement of 3D
  3. Provide the ABCs of 3D

 

How & why are 3D avatars used in the fashion industry?

In Part 1, we learned that the first step in the process of integrating 3D technology into the workplace is to obtain customer data through body scans, to understand not only the ‘size’ of their customer but also their ‘shape.’

Avatars created from body scans in various sizes and shapes are then used in computer aided design (CAD) software. The fashion industry uses two types of avatars: Virtual Fit and Parametric. There is also an ISO standard for the digital fitting of clothing. According to ISO 18825-1:2016, Virtual fit is called a Virtual Clone and Parametric is called a Virtual Twin.  A scan from a person who is not moving is called a static scan. Adding motion to create a dynamic Virtual Clone requires a 4D scan (like 3dMD), since everyone moves slightly differently.

Virtual Fit Standard Range of Motion Avatar (Photo credit: Alvanon)

Parametric Range of Motion Avatar (Photo credit: Browzwear)

 

Virtual Fit avatars are used for design, fitting and pattern making, and are sometimes used for presentation, sales and marketing. Virtual Fit avatars are exact replicas of actual human bodies (though avatar customization options may be limited), but these Virtual Fit avatars do not have the capability for pre-programmed motion, as do parametric avatars.

Parametric avatars on the other hand, offer a better visualization of how the fabric flows and can also be used to identify certain fit issues. However, the software for parametric avatars is limited in that they may not have your consumer’s exact measurements, which makes fit somewhat unreliable. Parametric avatars are most used for presentations, sales and marketing, since their range of motion is very exciting.

For custom fitted clothing, it is important to know if a static virtual twin or a static virtual clone is to be used for garment pattern generation.  A virtual twin may not be sufficiently representative to make custom clothing if a person’s specific shape is significantly different from an avatar, which is representative of a certain population. Technologists currently generate patterns for custom clothing from static scans, not from dynamic scans. In addition, they are looking to automate pattern generation from static virtual clones, such that unique patterns can be generated from the same style to fit differently shaped people.  That is, each person gets their unique pattern for the same style of garment.

 

Mesh Modeling

Mesh modeling is a polygonal model that is used in 3D computer graphics. A mesh is a visualization of point cloud that basically connects the dots to form triangles or polygons.  More triangles or polygons improve resolution but also increases file size.

Photo credit: JoliCode

 

Photogrammetry

Photogrammetry is the process of taking precise measurements by using digital pictures typically used by smartphone apps.

Permission granted from Size Stream

 

ALVANON

Beginning in 2001, Alvanon (makers of the highest quality dress forms in the industry) scanned over 1.5 million bodies. They also collaborated with Under Armour, digitizing size ranges for the purpose of creating a fleet of 3D avatars from Infant size 0 to Men’s 5XL. This allows for the prototyping of all samples (all sizes within a product line) without having to create physical prototypes for every size. Consequently, customers can see how the garment will look, if the garment is set up for material personalization.  The Alvanon Body Platform (ABP) is a new, secure cloud-database offering 3D fit standards for the global apparel industry. Operating on all collaborating 3D software systems, it provides a fast, accurate, and simple way for brands and retailers to implement their 3D fit and core body standards with their supply chain.

“At Alvanon, we believe that the 3D journey begins with the avatar. Not just any avatar, but the fit standard that represents the brand’s target customers’ body shapes and sizes.” – Jason Wang, Chief Operating Officer, Alvanon.

 

TUKATECH

Tukatech, a concept to consumer digital platform, has recently opened their library of over 750 virtual fit models for global brands & retailers and to all 3D users in the fashion industry, regardless of which 3D fashion technology system they use. Their fleet consists of exact replicas of 3D fit models developed from leading brands’ live fit models. Each is a true representation of a real fit model who was body scanned or 3D sculpted using a proprietary measurement engine and digitized for the virtual world, including their measurements, shape, and posture.

The use of avatars in VR/AR can provide the customer with an understanding of how clothing and shoes will look prior to purchase. Or it can provide a personal getaway, anytime, to a virtual universe, as seen on their phone.

Photo credit: Wanna Kicks

Photo credit: Moosejaw

So far, the biggest users of 3D technologies have been brands within the activewear, accessories and footwear industries.  However, momentum is growing in other apparel classifications, as brands assess their own needs to obtain a competitive edge in the market.

 

Who are the key players in 3D CAD fashion software?

The first CAD software company to enter the fashion space was Gerber (1968). A succession of companies followed: Lectra (1973), OpiTex (1988), Tukatech (1997), Browzwear (1999), CLO (2009) and Marvelous Designer by CLO (2012).

CAD software used for design, costing, sampling, merchandising, quality and sourcing is known as Product Lifecycle Management (PLM) software. Software that manages product data as it moves through a product’s lifecycle is called Product Data Management (PDM). Software that deals with pattern drafting and marker making is known as Pattern Design Software (PDM).  And 3D Fashion Design Software is used for design, altering patterns and to create visual assets for sales & marketing.

We will go into further detail about the types of 3D features and costs involved in the next segment of our three-part series, 3D Revolution – Part 3.

 

What industry groups are helping to advance 3D technologies?

There are several groups who are focused on interoperability standards (so data can be shared across platforms), updates to technology, innovation, and 3D education.

3D.RC: The 3D Retail Coalition (3DRC), is a collaborative group of global retailers and brands, working together to advance 3D technology. Their sub committees focus on Technology, Innovation and Education. Examples of the webinars on their site include custom avatars, and 3D business processes.

IEEE IC 3DBP: IEEE Industry Connections 3D Body Processing (3DBP) brings together diverse stakeholders from across technology, retail, research and standards development to build thought leadership around 3D body processing technology standards in areas such as 3D capture, processing, storage, sharing and (augmented) representation.      

Photo credit: 3DRC

Photo credit: IEEE

 

ABCs of 3D Technology

Sometimes, the hardest part of understanding a new technology are all the new terms. Here are a few key words for the beginning of the ABCs.

A

Algorithm – A process or set of rules to be followed in a problem-solving method or calculations

Avatar – A graphical representation of a person or target customer. Avatars used in the 3D fashion design are either Virtual Fit or Parametric.

B

Boolean – A system that expresses logical relationships between things.  Search functions use the Boolean operators, such as AND, NOT, OR.  For example, “dress” and “red.”

C

Circular Economy – Products designed with a focus on generating maximum value and one that extends its longevity through reuse at the end of a product’s lifecycle.

D

Digitizing – Process of converting information into a digital format typically used for patterns.

M

Mesh – A polygonal model that is used in 3D computer graphics. A mesh is a visualization of point cloud that basically connects the dots to form triangles or polygons.  More triangles or polygons improved resolution but increase file size. 

N

Noise – The existence of extraneous recorded data within a point cloud. It
can be caused by an object obstructing the sensor or ambient light and reflections into the sensor during the data capture process.

P

Parametric Avatar – A 3D modeling of a human body shape used to demonstrate motion and fabric flow. They are sometimes used for fitting purposes but mostly for presentation, sales and marketing purposes. 

Photogrammetry – the process of taking precise measurements by using digital pictures typically used by smartphone apps.

Point Cloud – The computer visualization of the XYZ coordinates that describe a physical object. Each point represents an actual point on the object and collectively describes its shape and measurements.

R

Rendering – The graphical representation of a computer model. Characteristics and effects can be added to its surfaces and features.

Resolution – The spacing of points in a grid. The higher the resolution, the more
data that will be captured. Likewise, the lower the resolution, the “flatter” the detail.

S

Spectrophotometers (can be multi angle) – A device that allow measurement of color, sparkle and coarseness to measure effect finishes.

Surfaces – Refers to the part being scanned or to the computer file from the scanner

T

Texture Mapping – is the graphic design process in which a two-dimensional surface is wrapped around a 3D object.  Texture maps can be used to add colors, displacement, normal (used to simulate details on the surface), specular (how light reflects) and other effects.

Technical Fit – Fit of a garment that determines how the garment is made which includes: balance, function, sizing and comfort.

Tech Packs – Details of a product: flat sketch, specification measurements, and other technical details that are issued to a vendor or supplier as a guideline for sample development.

V

Virtual Clone A virtual human body that is created from a 3D body scanned point cloud using surface modeling processesThe virtual clone is identical to the body shape of the customer. (Also called Virtual Fit).

Virtual Fit Avatar – A 3D model of a human body shape used to for design, fitting and pattern making, and are sometimes used for presentation, sales and marketing.

Virtual Twin – A morphed virtual human body that can be altered by entering parameters retrieved from a population database. The virtual twin is not identical to the body shape of the customer. (Also called Parametric).

MORE 3D TO COME…

This blogpost introduced you to 3D avatars, the key players & groups that are helping to advance 3D technology and the ABCs of 3D terminology. Our final segment, Part 3, will be devoted to key 3D software companies, the brands who have already adopted 3D technology, the costs of 3D, and how to assess your needs when choosing a 3D technology company.

Let us know if you have experimented with 3D design software and what you think of it?

3D Revolution: The Future is NOW – Part 1

(Image Courtesy Alvanon)

This is the first in our three-part blog series on how 3D technologies are impacting the Fashion, Apparel and Footwear Industries. At last…the fashion industry is finally catching up to the automotive and architecture industries. Some early adopters brands are taking a giant leap away from their ‘legacy’ way of doing things and stepping into the world of 3D technologies for the design, production and marketing of their apparel, accessories and footwear. Not since 1826 and the invention of Elias Howe’s sewing machine have we witnessed such disruption in our industry. Hold on to your hats… the Future is NOW!

(Permission granted from SolidWorks)

 

The Focus of Our Three-part 3D series:

  1. Part 1 –The meaning of 2D, 3D and 4D; the history of 3D body scanning; how body scanning is used in the fashion industry; the key players that are driving 3D scanning technology.
  2. Part 2 – 3D CAD technology; the role of avatars in 3D software; the key 3D software players and industry groups that support the advancement of 3D technology; 3D terminology.
  3. Part 3 The benefits of 3D, the cost of 3D technology; how brands use 3D technology and how to choose a 3D design software platform.

Is the fashion industry ready to take the 3D Plunge?

The fashion industry has been notoriously resistant to new technologies in favor of ‘legacy’ ways of doing things (i.e. pre-computer methods of design, pattern making, manufacturing, marketing & sales).  They have long held on to the old adage, “if it ain’t broke, don’t fix it.” We all can agree that a solid foundation in the disciplines of draping, pattern making, fashion art and product development, etc. (like the one we provide at University of Fashion) is mandatory, otherwise you will sink like a rock. But today’s fashion brands are recognizing that they can actually build upon those legacy processes and are implementing 3D technologies. Why the sudden change? The main reasons are both financial and cultural:

  1. With the advent of internet shopping, brands have been struggling with the staggering number of online ecommerce returns. According to the new book by Dana Thomas, Fashionopolis, that rate is a whopping 52%. Brands are realizing that if they can better understand their customers’ body shapes, they may be able to create better-fitting products, thus reducing the number of returns.
  2. A new, young and tech savvy generation of consumers expect ‘on-demand’ everything. Brands using 3D technology gain a competitive edge by adopting faster turn-around times from design to delivery.
  3. The sample making process for brands is quite costly and time consuming. By utilizing 3D design software, brands are able to reduce the sample process down to weeks instead of months. And using avatars for design, pattern making, presentation and sales & marketing purposes not only reduces the number of samples being made, but can facilitate on-demand manufacturing options.
  4. By embracing on-demand manufacturing, the concept of  a circular economy and using sustainable materials, brands can reduce their carbon footprint; a key driver in today’s consumers’ demand for full transparency. In addition, 3D technology is a source for greater efficiency, speed to market, sustainability & innovation, supply chain optimization and the ability to gain a competitive edge in the marketplace.

What exactly is 2D, 3D and 4D?

2D – Everyone in the fashion industry is quite familiar with the concept of  2D,  for example, a sketch, a textile or a paper pattern.

 

(Fashion Illustration & Pattern – Courtesy University of Fashion)

3D – When we speak of 3D, we reference the draping process, where fabric (2D) is manipulated around a dress form to create a 3D pattern. Or, a 2D piece of paper that is folded to create a 3D form, such as origami.

(Draped Skirt – Courtesy University of Fashion)

 

(Permission granted from The Origami Paper Shop)

4D –  4D, a mathematical extension of the concept of 3D.  Sometimes 3D becomes 4D when motion (a way to represent time) is added (for example, a video). to learn more about 2D, 3D and 4D, click on this link. 

 

What is 3D Body Scanning?

(Image Courtesy of Alvanon)

For the past 15 years, the general public has become more acquainted with the concept of body scanning, the 3D method of scanning the human body to capture various body measuring points. 3D body scanning actually dates back to the 1960s, but didn’t break into the engineering field until the 1990s. By the late 1990s and early 2000s, 3D scanning expanded to include applications for medical, biometrics, human factors, high-end fit apparel and anthropometrics. The fashion industry came to learn about body scanners when in 1997 Cyberware introduced their WB4 scanner, which was used to scan U.S. soldiers for the purpose of creating better-fitting uniforms. Previously, Cyberware’s body scanners were mostly used for special effects by the movie industry (as in the film Terminator) and in hospitals.

In 2001, [TC]2 body scanners were used to conduct Britain’s first national sizing survey called SIZE UK. In 2002, the same scanners were used to scan 10,000 Americans (SIZE USA), which was the first major study of the size and shape of Americans since the ASTM study during WWII.

By the mid 2000s, body scanning booths began appearing in stores like Bloomingdales and Gap as a way to get consumers into their stores to buy merchandise.

Today, smartphone apps like Naked Labs, Netvirta , 3DLook, mirrorsize  and others, are trying to break into the body scanning market, but with varying degrees of accuracy and success.

When a fashion brand is considering 3D software for design, product development, sales and marketing, their first priority is to perfect a virtual fit avatar (as a technical fitting tool) and a parametric avatar (for presentation & marketing purposes).  

 

Who are the key 3D body scanning players?

Each of the companies listed below have in one form or another been active in 3D scanning.

How is 3D body scanning used in the fashion industry?

3D technologies encompass both 3D scanning & 3D software. 3D scanning is used to: 1) obtain customer data (body scans), 2) to evaluate properties (textures for textiles) and 3) to understand how the product was formed (reverse engineering).

Body scans of customers provide data that brands use to understand not only the ‘size’ of their customer but their ‘shape.’ Better garment fit can be achieved by expanding beyond a standard fit model. Avatars of their generic customer in various sizes and shapes can be created and later used in computer aided design (CAD) or as input to Virtual Reality/Augmented Reality (VR/AR) scenarios.

For custom-fitting in clothing, avatars within the CAD software can be modified to reflect a person’s actual measurements. Sometimes, custom avatars are created for specific customers. These are known as Virtual Fit Forms.

Designers use avatars during the design process in an attempt to reduce the high cost of sample making. Marketers use Virtual Fit avatars and Parametric avatars (those that have more motion, such as avatars that can walk, run and jump) to help sell/market product to potential buyers. We will go into depth about 3D CAD software and these types of avatars in our next blog.

 

Our 3D series continues…

As a fashion education resource, we at the University of Fashion are committed to delivering the latest news in the fashion industry. This blog post focused on 3D scanning technology, the first step in the process of ‘going 3D.’ As more and more companies adopt 3D technology, just as the sewing machine revolutionized fashion in the 1800s, 3D will become a very important component in the design, production, marketing & sales of apparel and footwear.

Next week, in Part 2 of our series, we will discuss 1) the role of avatars, both parametric and virtual fit forms, 2) the key players in the 3D software industry and, 3) explain the ABC/terminology used in the 3D space.

 

CARE TO SHARE YOUR OWN BODY SCANNING EXPERIENCE?

 

Here’s some additional links for 3D Body Scanners

https://floridalaserscanning.com/3d-laser-scanning/history-of-laser-scanning/

http://www.3dmd.com/ http://sizestream.com/ https://www.human-solutions.com/

https://www.tc2.com/ https://texel.graphics/ https://www.artec3d.com/portable-3d-scanners/shapifybooth https://www.styku.com/ https://fit3d.com/

https://nakedlabs.com/ https://www.staramba.com/ https://www.ibv.org/en/

http://bodymetrics.com/ https://3dlook.me/ https://www.netvirta.com/3d-scanning/

https://www.mirrorsize.com/ https://alvanon.com/ http://www.iwl.jp/en/

https://techmed3d.com/

Here Comes the Bride…..Fall 2020 Bridal Shows

Monique Lhuillier’s fall 2020 bridal collection. (Photo courtesy of designer)

The whimsical Fall 2020Bridal season has come to an end. And while the runways were filled with gorgeous white gowns, here at University of Fashion, we decided to dig deeper and explore the history of the bridal dress and why ‘white’ would become the ‘go-to’ color for brides.

HISTORY OF THE WHITE WEDDING DRESS

Shocker! Brides did not always wear white. Throughout the 19th century white textiles were impossible to clean by hand, so only the very wealthy could afford such high-maintenance fabrics. Therefore, most women wore their best dress on their special day.

A wedding photo from the late 1800s. (Photo courtesy of Wikimedia Commons, Keys Studio; source BBC)

In many Asian countries, red is the color of choice for brides, as the vibrant hue is a symbol of  luck, sexuality and happiness.

The red Dior wedding dress Priyanka Chopra wore for her Indian wedding reception in Dec. 2018 (Photo courtesy of People.com)

Queen Victoria was a trend-setter when she broke from the status quo with her 1840 wedding dress, by wearing a lace, ivory-colored silk satin gown. Fashion magazines embraced the look, calling ‘white the most fitting hue’ for a bride. The trend caught on and brides to this day have embraced the white gown.

A painting of Queen Victoria in her wedding gown and veil, given to her husband Prince Albert in 1847 as an anniversary gift. (Photo courtesy of Wikimedia Commons; source Time)

Today, a wedding dress is usually only worn once and is often the most treasured and expensive garment a women will ever purchase. But for centuries women, including Queen Elizabeth, wore their wedding dress on multiple occasions — making alterations to fit with the times or a changing figure.

Queen Victoria re-purposed lace from her wedding gown in the dress she wore to her Diamond Jubilee. (Photo courtesy of Wikimedia Commons; source BBC)

In the Roaring Twenties, as hemlines became shorter, brides opted for wedding dresses that rose above the knee.

Gloria Swanson in a 1920s wedding dress. (Courtesy of 1920s- Fashion-and- Music.com)

During World War II, many brides could not afford to purchase a new wedding dress; so they borrowed gowns or wore their service uniform on their special day.

In 1944, it was common for women to get married in their service uniforms. (Photo courtesy of AP; source BBC)

Hollywood has always influenced fashion and when Audrey Hepburn wore a demure mid-calf length dress to her wedding in 1954, the dress length became the most popular style for several years.

Audrey Hepburn and actor Mel Ferrer walk the aisle following their wedding ceremony in 1954. (Photo courtesy of AP; Source BBC)

The sixties ushered in a new bridal style – mini dresses paired with knee-high boots. The style reflected the times and was worn by fashion icon Audrey Hepburn during her second marriage in 1969.

Audrey Hepburn and her new husband, Dr. Andrea Dotti, leave City Hall in Morges, Switzerland, following their wedding ceremony in 1969. (Photo courtesy of AP; Source BBC)

The bohemian bride became the trend of the Seventies, as brides wore loose, empire-waisted, velvet dresses with extravagant sleeves.

Princess Anne and her husband Captain Mark Phillips wave from the balcony of Buckingham Palace following their wedding ceremony in 1973. (Photo courtesy of AP; source BBC)

In 1981, Princess Diana married Prince Charles, and suddenly the princess gown became the most popular silhouette of the decade. Brides everywhere wore full skirts, poufy sleeves and a tiara on their head.

Prince Charles kisses the hand of his new bride, Princess Diana, on the balcony of Buckingham Palace in 1981. (Photo courtesy of AP)

After all the frou of the ’80s, the ’90s ushered in a clean, modern, minimalistic approach to bridal fashion. Brides opted for fitted sheath dresses that were chic and sophisticated.

Carolyn Bessette marries JFK Jr. in 1996, in a custom Narciso Rodriguez dress. (Courtesy of bostonherald.com)

Throughout the 20th century the majority of brides wore white on their wedding day. But, by the start of the 21st century, bridal designers started shaking up the bridal market by offering brides a range of pretty pastel gowns, tough only 4 to 5% of dresses sold at David’s Bridal  in 2014 were colored.

Gwen Stefani wore an ombre Galliano gown when she married Gavin Rossdale in 2002. (Courtesy of Observer)

BRIDAL FALL 2020

While every decade has had a signature bridal style, today’s bridal designers are offering up a wide variety of options for every type of bride. Here are a few of our favorite looks from the Fall 2020 bridal show season.

Pretty in pink in Monique Lhuillier. (Photo courtesy of designer)

Inbal Dror takes the transparency trend to new heights. (Photo courtesy of Vogue.com)

Wes Gordon exemplifies modern day chic as creative director for Carolina Herrera. (Photo courtesy of designer)

Anne Barge celebrates her 20 year anniversary. (Photo courtesy of Vogue.com)

Theia’s creative director Don O’Neill took inclusion one step further by including a disabled model in his fall 2020 show. (Photo courtesy of designer)

We’d love to hear from YOU, what is your favorite bridal decade and why?

SLOW FASHION & THE CONSCIOUS EDIT – 4 Basic Principles of Slow Fashion

“Slow fashion” is on everybody’s mind at the moment as consumers are becoming more and more aware of the environmental and social impact of their purchasing decisions.

If you are interested in diving a little deeper into this worldwide movement, read on for the four basic principles of slow fashion.

 

1. It is all about mindfulness.

The most crucial aspect of slow fashion is that a consumer works to become more conscious and mindful of what they are consuming. It doesn’t mean that you have to throw out all your old clothes and refill your closet to the brim with ethical brands. Instead, it means switching your mindset about clothing and thinking more deeply about the daily purchase decisions you do (or don’t) make.

When looking to embrace slow fashion, you want to start differentiating between need vs. want. Therefore, before you purchase anything new, have a look through your closet and identify any gaps. Then, you can create a wish list of items that can fill the holes in your wardrobe, as well as a couple of other pieces that’ll add a fresh injection to what you already have (like a pair of Balenciaga shoes).

By being more mindful with your shopping strategy, you will find that you are increasingly rewarded as you become more content with your closet.

 

2. Always opt for quality over quantity.

The second basic principle of slow fashion is to always opt for quality over quantity.

In other words, if you have $100 to spend on clothes this month, don’t buy ten items for $10; instead, buy one high-quality piece that you need (principle #1) for $100. While this may seem like a massive investment at first, what you are actually doing is choosing to appreciate the items that you bring into your life. The well-made item that you select is going to last you a lot longer (years!) than any item you find in a cheap fast-fashion store.

That being said, don’t assume that you are going to have to take out a second mortgage to buy a few quality pieces. Perhaps you can choose to add one or two pieces to your closet each season and slowly grow your collection of high-quality basics.

Generally, sustainable brands offer similar basics each season, so you can take your time when saving up. Additionally, you can also find quality items in vintage and secondhand shops. Keep your eyes peeled for reinforced seams, lining, extra fabric on a hem, and natural fibers  – these are all indicators of quality. Or, find something from Farfetch’s ‘The Conscious Edit’- their pre-owned section on their website. For example:

 

4. Support sustainable slow-fashion brands.

Last but not least, when you do decide to shop, you want to look at the offerings from sustainable slow-fashion brands. The brands that have adopted the “slow-fashion” mantra are conscious about the environment, their social responsibility, and the effect that their business and creations have on the planet. Farfetch offers ‘The Conscious Edit’ a series of designers who are dedicated to taking positive steps across three areas: environmental, social and animal welfare. ‘Positivity Conscious’ Reformation garments are made from eco-friendly materials with sustainability at the core of everything they make. Stella McCartney is known for her uncompromising stance on using cruelty-free, organic and recycled materials in her designs. In fact, her sneaker collaboration with Adidas boasts that more than half of their range of apparel and footwear is made with recycled materials.

By supporting sustainable slow-fashion brands, you are helping to reduce the negative repercussions of clothing and textiles on the environment. Also, you are ensuring that your hard-earned money is going to a company who, in turn, pays fair wages and provides better working conditions for the people who make your clothes.

What do you think about slow fashion? Is it something that you are looking to incorporate into your life?

Let us know your thoughts and any relevant experiences you have in the comments below!

PARIS JOINS THE MOVEMENT- YOUNG DESIGNERS TAKE CENTER STAGE

- - Fashion Shows

Naomi Campbell closes Saint Laurent’s Spring 2020 show (photo courtesy of Vogue.com)

What a great season Spring 2020 has turned out to be. Yes, the old guard and heritage houses like Ralph, Burberry, Versace and Saint Laurent have the funds to create runway spectacles chock-a-block with celebs, BUT for the first time ever, we are witnessing the Big Four- NY, London, Milan and Paris, celebrate new, creative, young design talent. Maybe it’s a sign of the times. With calls for diversity on the runway in terms of ethnicity, gender parity and  body positivity, as well as messages about climate change and sustainability, we can’t help but think that finally…established designers are making room for upstarts. No one could be happier than us here at University of Fashion, whose mission has always been, since 2008, to provide equal opportunity access to affordable fashion education for all.

Let’s take a look at  some of the emerging designers who are fast becoming fashion’s favorites.

Telfar

Telfar’s Spring 2020 show (photo courtesy Vogue.com)

Telfer Clemens is a young NY designer known for creating show experiences that are as energetic and cool as his non-gender fashion label Telfar, which he established in 2005. For his Spring 2020 collection, Clemens’ plan was to “disrupt Paris Fashion Week” (according to his show notes), and Clemens did so with fanfare.

The designer presented a short film entitled, “The World Isn’t Everything,” which he collaborated on with friends such as Moonlight’s Ashton Sanders, Kelsey Lu, Petra Collins, and Slave Play playwright Jeremy O. Harris, who was in the audience in a look from Telfar: a yellow shirt, athletic shorts, and fishnets. The video played at the theater La Cigale, and as the characters appeared on screen, models walked the runway in the exact looks; creating an interesting double affect.

According to Clemens, the collection was inspired by “the customs/security lines at any airport at any given time, anywhere in the world.” So obviously the collection focused on comfort and style. Clemens’s travelers were ultra-cool as they wore cargo pants, utility jackets, asymmetrical tops, and his new take on the tracksuit – with interesting cut-outs. Clemens interlocking T and C bags have become a huge hit, so for Spring, he expanded on his accessories by offering a small assortment of jewelry with his signature logo.

After the finale walk, the models began dancing and Clemens, the filmmakers, and eventually the show attendees, all joined in on the fun.  It was a joyful way to start Paris fashion week.

Rokh

Rokh’s Spring 2020 show (photo courtesy from Vogue.com)

We are living in a global world and Rok Hwang, the designer behind the label Rokh, embodies this concept perfectly. He is a Korean-born designer, based in London, showing in Paris. His collection was inspired by a road trip he took across America with his family when he was only 10 years old. According to Vogue.com interview, Hwang said, “I remember arriving at 8 o’clock in the morning in New York and seeing all these girls walking really fast in sharp suits and checked trenches. That was the memory embedded in me; I wanted to write a visual story of that trip.”

The collection had a fresh take on a Nineties theme, as Hwang redefined a chic, modern sportswear with a dark edge. The designer sliced, diced, and wrapped trench coats, added leather patchwork and plaids, and his slit-hemmed pants gave off an updated twist to the grunge look. With such a polished collection, it’s no surprise that Hwang was a runner-up for the LVMH Prize in 2018, and was one of the founding members of Phoebe Philo’s team, picked for her studio at Céline, straight after graduating from Central Saint Martins in 2010.

Koché

Koché’s spring 2020 show (photo courtesy from Vogue.com)

Christelle Kocher may have only been designing her fashion label Koché for a few years now, but the talented designer is already a fashion darling among the influential crowd. This year’s winner of the ANDAM Prize (Paris’ prestigious fashion award) Kocher one-upped herself by becoming the first designer ever to be offered the Centre Pompidou’s Bibliothèque as a show venue. She even snagged a collaboration with Nike.

Kocher has mastered the ‘high-low aesthetic’ as she mixes streetwear with couture details. Case in point, a sharply tailored trench with intricate embroidery. She is also passionate about sustainability and since the start of her label, has incorporated upcycled materials throughout her collection. For Spring, the recycled fabrics were found on patchwork polo dresses and tracksuits.

Her show had a heavy focus on evening looks with intricate lace dresses, pajama-inspired looks with feather trims and the finale was a spangly cocktail number, the base of which were soccer jerseys cut into embellished florets linked together by strands of tiny beads. This may have been Kocher’s strongest collection yet.

Atlein

Atlein’s Spring 2020 show (photo courtesy from Vogue.com)

Antonin Tron is another young designer who is incorporating sustainability into his collection labeled Atlein. For Spring, he presented a chic and elevated collection. Most impressive was that Tron was able to create 60% of his collection using deadstock fabrics that he sourced from mills and factories across Italy. So bravo to Tron who is elevating the concept of sustainability! The designer is also a member of the Extinction Rebellion, fighting for real action on climate change.

The majority of Tron’s collection is made in his native France, by technicians that have fine-tuned the art of craftsmanship. Tron is quickly becoming known as a master in draping, cutting and manipulating jersey (which has become his signature fabric). On his runway, there were plenty of amazing dresses, most notable were the bias-cut floral prints that where youthful, yet oh so sophisticated. It’s exciting to watch this new crop of designers bring together fashion and sustainability in a modern way, and Tron was able to execute this blend perfectly.

The Old Guard

We would not want to end our coverage of PFW without a shout-out to Anthony Vaccarello at Saint Laurent who recruited supermodel Naomi Campbell to close out his show, held under the Eiffel Tower. Remember when fashion show finales ended with a wedding dress? Well, it seems that a supermodel or celeb (JLo for Versace) is fast becoming the trend.

At the Christian Dior show, creative director Maria Grazia Chiuri held tribute to nature, with 164 trees lining the runway and that will later be planted throughout Paris. You have to admit, fashion knows how to create buzz, right?

Christian Dior’s Spring 2020 show is #PlantingForTheFuture (photo courtesy Vogue.com)

Meanwhile, at Maison Margiela, John Galliano enlisted male model Leon Dame who shot to fashion stardom with his stomping walk down the runaway.

At Maison Margiela, male model Leon Dame shot to fashion stardom with his stomping walk down the runaway. He even put a smile on Anna Wintour’s face. (Photo courtesy of DailyMail.com)

Of special note and one of the strongest and most exciting shows in Paris was the enchanting collaboration between Dries Van Noten and Christian Lacroix. According to Cathy Horyn, the two masters working together, “was unprecedented. As far as I can tell, no couturier and ready-to-wear designer have ever worked together before on a runway collection. There have been “capsule” collaborations between designers and mass or leisure brands — Karl Lagerfeld and H&M, for example, or Rick Owens and Birkenstock. But from the outset, Van Noten says he didn’t want his project with Lacroix to be seen in that context — as just another marketing opportunity.”

“I started to work on this collection in February,” Van Noten said, explaining what led him to contact Lacroix. “Normally, I try to avoid escapism and nostalgia, but the world is not a very nice at the moment. So many things go wrong, and I thought maybe it would be interesting to do something about escapism.”

Van Noten is known for his exquisite fabrics and Lacroix is a master at over the top romance, so together, they created a magical moment that sent buyers, editors and other designers into a delightful frenzy.

Dries Van Noten x Christian Lacroix’s Spring 2020 show (photo courtesy from Vogue.com)

Care to share with us which aspiring designer from Fashion Week S/S 2020 you think is on track to ‘make it’?

The Trend Continues – Young Designers Take Center Stage in London & Milan

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Burberry’s Spring 2020 Collection (Photo courtesy of Burberry)

The excitement of S/S2020 fashion month got off to a great start with New York being praised not only for its joyful and uplifting collections, but also for nurturing new talent. The trend continued in London and Milan. London, whose fashion industry has a long history of embracing young designers, once again didn’t disappoint and the underlying message (thanks to pioneer Stella McCartney), was loud and clear: climate change and sustainable design. Sure there were veteran brands like Simone Rocha, Erdem, Victoria Beckham and Riccardo Tisci’s Burberry show, which were star-studded extravaganzas, but youth-activated British creativity was front and center, with a cadre of emerging designers who will surely become street style favorites.

MATTY BOVAN

Matty Bovan’s spring 2020 show. (photo courtesy of Vogue.com)

Matty Bovan presented his first fashion show in September 2016 and has quickly become a fashion darling. Known for his apocalyptic scenarios that reflect the troubling political climate around the world, for spring, he brought us deeper into his catastrophic settings with a collection titled Hope and Fear.

The first model, as well as several others, walked out wearing rectangular lenses fixed on their heads; the device was used to magnify their faces until they looked computer-generated and inhuman, mission accomplished!

As for the clothes themselves, they were charming with a home-made craft appeal. Bovan’s collection was an eclectic mix of motocross trousers, Liberty florals, flight suits and hospital scrubs – all in vibrant hues.

After all, in these agonizing times, what good is fashion if it’s not a fanciful escape from reality?

MARTA JAKUBOWSKI

Marta Jakubowski’s Spring 2020 Collection (Photo courtesy of Vogue.com)

In the age of Brexit and #MeToo, British designers are using the runway to get their message across, and for Marta Jakubowski her message was loud and clear. In her show notes, the feminist designer was inspired by a strong woman striding out with “determination in her step.”

The collection was an ode to the style icon Marlene Dietrich, the glamorous actress who looked stunning in gowns and equally elegant in menswear-inspired suits. For her spring 2020 collection, Jakubowski created power-shouldered suits and multi-draped tailored outerwear that were smart and chic. The young designer also offered lessons in layering with skirt over pant looks, as well as blazers piled over and under trench coats.

For evening, Jakubowski created a few simple, yet fashion-forward draped gowns in various shades of purple, as well as a sophisticated white tuxedo coatdress – perfect evening looks for “It-Girls” everywhere.

PALMER HARDING

Palmer Hardings’ Spring 2020 Collection (Photo courtesy of Vogue.com)

The reoccurring political turmoil theme among the emerging designer set in London was endemic. The label Palmer Harding was no exception, as the label’s designers, Levi Palmer and Matthew Harding stated, “There is a lot of balance between optimism and pessimism, working to find a balance between not being naive about all the troubling uncertainties of now and not allowing them to jam you up.”

Luckily for the duo, the clothes themselves were not as bleak as their inspiration – dilapidated Soviet-era Russian bus stops. This inspiration translated into architecturally inspired looks with innovative folds and pleating details, most notably on crisp white shirts.

The designers also played with optimistic prints and colors that were influenced by William Eggleston’s photography, best known for his play of vivid hues against mundane subjects.

There was a nod to a red, white and blue color story with a cool twist on the notion of classic Americana, as well as a khaki denim jacket with beaten bottle-top buttons that could be thrown over just about anything.

Milan Fashion Week

Prada’s Spring 2020 Collection (Photo courtesy of Vogue.com)

Next stop on the fashion month whirlwind was Milan; where of course, leave it to Miuccia Prada, to kick off the week with an understated elegance that was Prada at its best. But while The National Chamber of Italian Fashion heavily champions Italy’s established designers, this season there were a few emerging designers that are breaking down the barriers.

I’M ISOLA MARRAS

I’m Isola Marras’ Spring 2020 Collection (Photo courtesy of Vogue.com)

Fashion runs through his blood! Efisio Marras, the son of the whimsical designer Antonio Marras, presented his label, I’m Isola Marras, and it was absolutely delightful. The young designer was inspired by Diana Ross and Warhol’s muse Edie Sedgwick. According to Marras, “They were both groundbreaking personalities in their own right. They both broke social and racial barriers: Edie was an upper-class girl meddling with the Factory’s downtown artsy milieu; Diana became a superstar despite the social hostility towards her black heritage.”

The light-hearted and spirited collection was filled with Warhol-inspired, oversized floral prints in bright hues that made their way on everything from maxi dresses to minis. Marras also showed his sport side, creating sweatshirts and hoodies with brocade details for a feminine touch. These charming looks are perfect for young women who want to show off their flirty side.

ZANINI

Marco Zanini’s Spring 2020 Collection (Photo courtesy of Vogue.com)

It’s easy for young designers to get caught up in growing their businesses too quickly, but not Marco Zanini. He plans to expand his business slowly, focusing on real clothes that are beautifully made for his namesake label Zanini. The young designer stated, “I need to focus on quality, to show something I believe in.”

Zanini starts with the fabric, as all the textiles he used were specifically developed for him, and ends with all the little details that make his collection stand out. Key looks ranged from a black cotton shirtdress with white buttons,  white topstitching and ribbons at the hem; trapeze dresses with plissé accents at the shoulders; effortless smock dresses; and perfectly slouchy blazers and outerwear that every modern girl will want in their wardrobe rotation.

These were real clothes for real life but with a cool girl attitude.

LA DOUBLEJ

La DoubleJ’s Spring 2020 Collection (Photo courtesy of Vogue.com)

JJ Martin launched her label La DoubleJ for the fall 2018 season, but the writer-turned-designer has already established a strong brand identity. Martin is known for her playful and flirty retro prints and vibrant use of colors on everything from dresses and swimsuits to separates and homeware. Her prints are sourced from vintage fabrics and wallpapers, but her collection is all produced in Italy with the highest level of craftsmanship.

For spring 2020, Martin did not disappoint. She built on the silhouettes that worked best for her last season and expanded them further this season. There were charming tent-like shapes in dresses and tops, while her swimwear collection has grown into one-shouldered and long sleeve styles. The young designer also began incorporating new fabrics into her collection, such as Sangallo lace (which was over-printed of course), feathers and paillettes.

The designer also worked on a shoe collaboration this season with Fabrizio Vito, bringing her playful prints and feathers to sandals and clogs. The vignette, which was held in a garden at the Four Seasons Hotel in Milan, also featured La DoubleJ pillows, which were exquisite additions to her beloved prints.

BREAKING THE INTERNET

Jennifer Lopez wearing the iconic Palm leaf Versace dress to the Grammy Awards on Feb, 23, 2000

Who can ever forget the 2000 Grammy Awards when Jennifer Lopez showed up in a plunging , green leaf print Versace dress. Donatella Versace could have never imagined the publicity that moment would get, literally causing so many searches on Google that the company had to create Google Images. No, this is not a joke.

The dress went viral before viral was a thing. Fast forward to almost 20 years later and the genius Versace created a sexier version of the iconic dress, and who else would she have strut down the runway in this sizzling number, no other than Jennifer Lopez.  The star literally brought down the house as she closed the show and caused a frenzy that literally broke the Internet.

Jennifer Lopez brings down the house at the Versace spring 2020 show in a sexier version of the leaf print dress she wore to the Grammy’s 20 years earlier.

Stay tuned…Next stop Paris!

FOR ALL OF YOU ASPIRING AND EMERGING DESIGNERS, THESE ARE REALLY EXCITING TIMES. WHILE THE WORLD MAY BE SEEM TO BE IN CHAOS, THIS IS THE TIME TO TAKE ADVANTAGE OF SOME UNIQUE OPPORTUNITIES. WHETHER YOUR DESIGN PASSION IS FOCUSED ON WOMEN’S RIGHTS, GENDER EQUALITY, CLIMATE CHANGE, SLOW FASHION, SUSTAINABLE DESIGN OR ALL THE ABOVE, THE FASHION COMMUNITY IS READY FOR YOU AND YOUR MESSAGE. 

At The University of Fashion we love promoting young designers, so tell us, who are your fav up-and-coming designers?