Privacy Policy

University of Fashion

Privacy Policy

University of Fashion, Inc. (UOF) has created this Privacy Policy to demonstrate its firm commitment to protect your privacy when visiting and using and such other URLs as may be designated by University of Fashion® in the future (“Sites”). Please read the following privacy policy set forth below so that you are informed about the types of information we will gather about you when you visit and use our Sites, how we will use that information and how we may disclose your information to third parties. This Privacy Policy does not apply to any information collected by us offline or via third-party sites that may be accessed through hyperlinks on this Site.


Types of information UOF collects about you

Personal Information

UOF website’s registration and order forms require users to provide us with contact information to establish subscription accounts and purchase services and products. We may collect each user’s name, address, city, state, postal code, telephone number, e-mail address, credit card details, purchase order numbers and/or other related financial identification information. We use this information to contact the user regarding subscriptions, orders and administrative matters, including updates to UOF policies and licenses. New users are automatically opted into receiving communications related to their joining, subscribing to or buying licenses from UOF. All UOF customers or members may opt out of receiving future commercial communications at any time (see “Anti-Spam Policy/Opt-out Choice” below).

Non-Personal Information

Non-Personal Information is information that we collect that, by itself, cannot identify you personally. This type of information may include demographic information such as your age, gender, income, education, profession, area code, zip code, items that you contribute to the Sites, and/or technical information, including, the type(s) of browser you use, your operating system(s), your IP address(es), information that you provide us through your use of the Sites such as the terms you enter into the search functions of the Sites and websites that you access before and after you access the Sites.

We use Google Analytics (GA) to better understand our students. We’ve enabled all available GA Advertising features. GA reads cookies on your computer to identify you and track your behavior. GA doesn’t provide your name, detailed address or other contact information to UOF. Rather GA tells us where you went on our site, how long you spent on the site and other information that helps us understand our students and our business better. GA also provides general details about you (if these are known to Google), e.g. your gender, age, interests, etc. You can opt out of our being able to access Google Analytics information on you. (see “Anti-Spam Policy/Opt-out Choice” below)

IP Address and Cookies

We use your internet protocol address to help diagnose problems with our server and to better manage our website. We also use your internet protocol address to help identify you and your shopping cart.

The UOF website may place “cookies” on your computer’s hard drive through your web browser. “Cookies” can allow the UOF website to recognize your computer when you access the website as a return user. If you would like to prevent the placement of cookies on your computer, or to remove cookies from your computer, please access the “Help” feature on your browser to learn how you can disallow it from accepting cookies or contact your browser provider if additional instructions are required. Please be advised that if you block or remove cookies from your computer, the quality of your user experience with the UOF site may decrease.

How we use the information we collect

We do not rent or sell personal user information and generally restrict access to user information to qualified UOF directors, officers, employees, contractors, advertiser, service providers and agents who need to know your information. These entities are bound by confidentiality obligations to protect your personal information. Should any of these individuals violate those confidentiality obligations, they may be subject to discipline (including termination) and criminal prosecution.

As noted above, we use third party businesses to perform certain services to assist us in providing services to you that may require the sharing of your personal information.  We require those businesses to only use your personal information to provide a particular service or product and they are not authorized to use your personal information for any other purpose.  For example, we may work with a third party business that provides email services, facilitates our online services and/or provides marketing and promotional assistance, products and/or advertising.

We may transmit a customer’s credit card data only to the appropriate credit card company and/or credit card payment processing company. Before hiring third parties to access UOF user information to provide operational or other support services to UOF, we check to confirm that they maintain satisfactory standards of security.

We store the information entered by users, such as credit card numbers, purchase order numbers and related identification information. The financial information is only used to bill the user for products and services through a financial intermediary. However, we may disclose a user’s contact or financial information if required to do so by law or a court of competent jurisdiction or in the good-faith belief that such disclosure is necessary to comply with an order of a court or government authority, or a subpoena, to investigate, defend and enforce UOF rights and your obligations, to protect UOF assets, to apply our Terms of Use, Privacy Policy  and other licenses, to assist law enforcement, to any companies and organizations for the purposes of fraud protection and credit risks, as required by necessary professional standards, as you may consent to, and as otherwise set forth in this Privacy Policy.

We may collect information on the services and products viewed by you on the website. We may use this information to customize your experience and to suggest and offer you products according to your preferences. We may use this information to identify demographic information patterns and trends of use, but will only release or publish any such information in a manner that preserves your anonymity.

UOF may transfer part or all of your personal and non-personal information without asking for your prior permission in the case of a merger, acquisition, purchase by UOF other businesses, bankruptcy, or other sale of all or a portion of UOF assets or stock.


If you are a California resident and have provided us with Personally Identifiable Information, California law gives you the right to request and receive from us, once per calendar year, information as to how we have shared your Personally Identifiable Information with third parties for their direct marketing purposes If applicable, such information would include a list of names and addresses of all third parties with whom such information was shared during the prior calendar year as well as a list of the categories of Personally Identifiable Information shared. To make such a request, please contact us by clicking the “Contact” link on Home page [The Home page is the first page one sees after typing and entering the UOF URL ( into an internet web browser], filling in the required contact information, summarizing your request (including the phrase “California Privacy Request”) and clicking the “Send” button on the bottom of the form. We will respond to you within thirty days of receiving such a request.

UOF reserves the right to use, disclose, license, assign or otherwise transfer information which is not personal information in UOF’s sole discretion as UOF deems appropriate.


Links to Other Sites

This website contains links to other companies’ websites. UOF is not responsible for and has no control over the privacy practices, security practices or the content of such websites.  When using a link on UOF Site to another website, you should check the applicable privacy policy of the other website.

Site Intended for Use by Adults

This website is intended for use by adults and not children and minors. UOF does not knowingly collect or publish any information personally identifying any child under age 13. Children under age 13 should not access this website and do not have UOF permission to post any information personally identifying themselves anywhere on the website or its affiliated chat rooms, forums, message boards and/or news groups, if any.


The security of this website and your information is of great importance to UOF.

This website has reasonable security measures in place to protect against the loss, misuse and alteration of your information under UOF control. But, we make no assurances about UOF ability to prevent any such loss, misuse or alteration and we shall have no liability to you or to any third party from any loss, misuse or alteration. We do not warrant that your access to the website is completely secure.  Some states or countries do not allow this limitation and so it may not apply to you.

You should promptly notify UOF if the user name / email address and/or password used to purchase UOF licenses have been forgotten, lost or stolen. Note: outside of prompting you for your password on the site to log into your account, we will only very rarely ask you for your password through any other means of communication. If you’re not sure if it’s us asking for your password, write us directly through our Contact form on the Home page of our website.

You define your username when you first become a member or a customer of UOF. If you’ve forgotten your UOF username, follow the steps outlined in the FAQ.

If you believe someone has possession of or has stolen your UOF password or if you would simply like to change your password, and you are an individual subscriber (I.e. not a member of a Group), log into the UOF website with your current password then click the “Edit Profile” link Under Membership Management on your personalized Welcome page. Once you arrive at your “Edit Profile” page, enter your new password on the bottom of the page.  Then click on the “Save all changes” button on the bottom of the page. If you have forgotten your password, click Log-In on the Home page, enter your username and click Forgot Password.

Anti-Spam Policy/Opt-out Choice

UOF is committed to providing users of this website with the choice to receive or to not receive e-mails and/or other communications from UOF. We strive to comply with the CAN-SPAM Act. We only send commercial e-mails to users who have requested or consented to receive e-mails about UOF services and products. We do not send unsolicited commercial e-mails (“spam”), buy or sell e-mail lists or use purchased or harvested e-mail lists. We offer commercial e-mail recipients the opportunity to opt-out of further communications in every e-mail. If you would like to opt-out of receiving further communications from UOF, send an email to UOF by filling out and then sending the form you will find if you click the “Contact” link or button on the UOF Home page.

Please note that UOF may not include the opt-out information in non-commercial e-mails (i.e. e-mails concerning your order, the website’s Terms and Conditions of Use, etc.). If you have questions or concerns regarding a non-commercial e-mail, please contact us by clicking the “Contact” link on our Home page and writing an email to UOF Customer Service using the form provided.

You can set your browser to block Google Analytics from providing UOF about you or your use of the UOF website. Google Analytics offers an opt-out browser add-on that, when installed, modifies the cookies that it puts on your computer to track your behavior while on the UOF website. The Google Analytics opt-out browser add-on works on most types of browsers. Search for the Google Analytics opt-out browser add-on using your preferred search engine, e.g. Google or Bing, and install the Google Analytics opt-out browser add-on to block your behavior from Google Analytics and UOF.

Modification of Contact Information and/or Financial Information

If you would like to change your account details, please log onto your account by clicking the “Login” link on the UOF Home page Look for one or more of the following links under Membership Management on your personalized Welcome page:

  • Edit Profile
    • Allows you to change your name, password, email address, etc.
  • Upgrade to Monthly or Yearly Subscription
    • If you have a Free Member account or and Monthly subscription, this link will appear to enable you to upgrade to a higher level of subscription
  • Cancel Subscription
    • This allows you to cancel your subscription. Note: you will continue to enjoy access to UOF content, without further cost to you, until your already paid-for, current monthly or yearly term ends

If you have any questions or concerns, please contact us by clicking the “Contact” link on the UOF Home page and writing an email to UOF Customer Service using the form provided. After receiving a request to change your information, we will make reasonable efforts to ensure that all of your personal information stored in our databases will be updated, corrected, changed or deleted, as appropriate, as soon as is reasonably practicable. However, we reserve the right to retain in our archival files any information we remove from or change in our active website databases. We may retain such information to resolve disputes, troubleshoot problems and enforce our terms and conditions of use. In addition, it is not technologically possible to remove each and every record of the information you have provided to us. A copy of your personal information may exist in a non-erasable form that will be difficult or impossible for us to locate.

Changes to the Privacy Policy

UOF reserves the right to change or modify this Privacy Policy from time to time in its sole and absolute discretion. Please note, you will are bound by any minor changes to the policy when you use the Sites after those changes have been posted. Substantive revisions to this Privacy Policy shall apply only prospectively. Please check this website regularly for changes.

Contacting UOF

If you have any questions about this Privacy Policy, the practices of UOF or your dealings with this website, please contact us by clicking the “Contact” link on the top of the UOF Home page and write a note to us using the form provided.

University of Fashion® is a registered trademark owned by University of Fashion, Inc.

Document 12-9

June 15, 2017