Plus Size-Statistics & Body Types
Hi, my name is Natasha Nurse, the owner of Dressing Room. Today I would like to teach you about plus size body types and industry statistics. Understanding how fashion fits a body type is critical to truly understanding the plus size market in general. Whether you are a designer, blogger, or a shop owner, knowing industry statistics is highly useful for building and growing your brand.
Hi, my name’s Natasha Nurse, and today’s lecture is on plus size statistics and body types. What is plus size fashion? The average woman wears a size 14 in the United States. Typically, plus sized models wear a size eight and up. Plus size is generally classified from sizes 14 to 34. What’s interesting is, most retailers cater to sizes smaller than a 14. What’s the benefit of designing for plus size women? Approximately 67% of women in the U.S. wear sizes 14 to 34, according to research company, Plunkett Research. According to the NPD Group, sales of plus size women’s clothing grew 5% from $16.7 billion in May 2013 to 17.5 billion in April 2014. So why should designers design for all women? You can actually see a very strong plus size movement in social media, where you have bloggers really taking over all of the social media platforms.