Plus Size-Statistics & Body Types - University of Fashion

Plus Size-Statistics & Body Types

Plus Size-Statistics & Body Types

Hi, my name is Natasha Nurse, the owner of Dressing Room. Today I would like to teach you about plus size body types and industry statistics. Understanding how fashion fits a body type is critical to truly understanding the plus size market in general. Whether you are a designer, blogger, or a shop owner, knowing industry statistics is highly useful for building and growing your brand.

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Hi, my name’s Natasha Nurse, and today’s lecture is on plus size statistics and body types. What is plus size fashion? The average woman wears a size 14 in the United States. Typically, plus sized models wear a size eight and up. Plus size is generally classified from sizes 14 to 34. What’s interesting is, most retailers cater to sizes smaller than a 14. What’s the benefit of designing for plus size women? Approximately 67% of women in the U.S. wear sizes 14 to 34, according to research company, Plunkett Research. According to the NPD Group, sales of plus size women’s clothing grew 5% from $16.7 billion in May 2013 to 17.5 billion in April 2014. So why should designers design for all women? You can actually see a very strong plus size movement in social media, where you have bloggers really taking over all of the social media platforms.