Licensing Fundamentals for Fashion Designers
In Licensing Fundamentals for Fashion Designers, you will learn all about licensing from our licensing expert, who spent over 30 years in the fashion industry structuring and implementing licensing agreements for GIII Apparel Group with some of the biggest brand names in the fashion industry.
You will learn what types of products can be licensed, who is the ‘licensee’ and the ‘licensor’ and all about licensing terms such as, royalties, guarantees, advances, ‘GMS’ and ‘GMR’. This lesson sheds light on both the benefits and the risks of licensing. Learn more about licensing by viewing our Licensing: Money Matters lesson.
What is Licensing?
Today we’re going to talk about the licensing fundamentals for fashion designers. We’ll start with what is licensing. Licensing is the leasing or renting of a specific good for a preset time in a specific territory and in a particular tier of distribution.
What can be licensed?
So, what can be licensed? A name, a logo, a slogan, a signature, a brand, a piece of art, events, or even characters.