Roza Salahshour is a Digital Marketing Consultant & founder of Branderella, a 360° branding agency based in Paris.
Roza started as a graphic and multimedia designer for tech startups before pursuing her interest in digital academically through a bachelor’s degree in Web Media technology (BSC), a joint degree program between Staffordshire University UK, and Asia Pacific University, Kuala Lumpur.
During her studies abroad in Kuala Lumpur, Roza had the opportunity to model part-time and participate in the marketing campaign for various fashion brands, including Tommy Hilfiger, JOGS, Harper’s Bazaar & Bimba & Lola. In 2012 Roza took on the role of a fashion events coordinator launching & curating fashion shows for Harley Davidson & product shows for Laura Star through their Asian divisions. In 2013 Roza co-founded MAVN Models designing and launching its digital presence before moving to Paris to pursue her MBA in fashion, luxury & Cosmetics at IFA PARIS.
After short assignments for COTY Beauty & Iman cosmetics, Roza was sought out by various business schools to share her diverse international experience at the intersection of fashion, technology & business.
To date she has served a variety of different universities including IPI (Group IGS), IPSSI, a digital marketing school, INGETIS, a BTS web & engineering school, Toulouse Business School, GBSB Business school, Madrid and CIEE Paris, a study abroad Institution for American students wishing to explore Paris.
During her time at INGETIS, Roza created the Introduction to Technoprenuership Program for undergraduate students in Web Development and Networking curating a range of mini-modules including Startup Universe, Cash Cow & Founder's Story.
At IPI, she designed and founded the Introduction to Digital Marketing Program along with practical coursework and online examination.
For Toulouse business school, she designed the Marketing Exchange Evolution program, a multi-faceted, interdisciplinary module at the cross-section of luxury, digital, and entrepreneurship.
At GBSB Business School she teaches Social Media & Public Relations for master’s students in luxury & business.
As a creative individual passionate about digital technology, Roza enjoys creating innovative modules that help creative enterprises tap into the exciting opportunities in the digital ecosphere!