Myriam Laroche was founder and president of ECO Fashion Week and is an eco-fashion visionary with more than 19 years of experience in the apparel and fashion industry as a head buyer, creative director, fashion marketing teacher and fashion and beauty journalist.
During her tenure as head buyer for retail chains, such as Historia and Jacob, she developed clothing lines locally and overseas. She knows every step of product development, from raw material selection to merchandising of collections and retail sales. And she knows just how far-from-green it can be and for what apparel companies are looking for, in regard to making their businesses more responsible.
Myriam’s life is fashion. She has worked with world-renowned photographer Raphael Mazzucco, International model Gisele Bündchen and actress Elyse Levesque. She has been featured in Flare magazine, Fashion magazine, Forbes Online, USA Today Green Living Issue, Lufthansa magazine, Conde Nast Traveler, Vancouver Sun, Westender, Georgia Straight, Le Soleil, Voir Montreal, Voyage Paris, on Fashion Television, Global, CBC, City TV, Shaw TV, Vancouver Television, CTV and in more than 80 national and international blogs.
To promote more responsible ways to design, manufacture, distribute, sell and dispose of clothes, she launched ECO Fashion Week (EFW) in October 2009, producing the first ECO Fashion Week event in September 2010. Her mission to educate the industry and the public to be more responsible on how they buy, use and dispose of their apparel continued until 2017 when she produced her last eco fashion show in Vancouver, Canada.