Marieke van der Poel is Founder & Chief Forecaster at Proef, a global trend forecasting company based in San Francisco, with offices in Los Angeles and Rotterdam. Marieke has worked as a strategic consultant for multi-national marketing, fashion, activewear and soft goods, consumer electronics and product design companies. Their client list includes: Google, Converse, Walmart, Sperry Topsiders, HP, Cisco, Comcast, Zoo Labs, National Retail Federation, Maybelline, Kaiser Permanence, Carharrat, Samsung and Ideo.

Marieke's experience ranges from macro-trend translations for international marketing teams to specific ready-to use color, material and style design direction for all types of consumer products. She is highly regarded within the industry for her ability to connect high-level, long term trending, to time targeted and brand specific trend stories, translating these to tangible product and design direction. Her proprietary processes are designed to build brand strategies, and inspire beautiful, well-timed products.

Marieke has previously lived in Italy and the Netherlands, where she started her career in trend analysis and worked as a stylist, editor and consultant for Italian, English and Dutch magazines and fashion brands.

Marieke holds an advanced MA in fashion editing and styling and a MA in Humanities.

She has presented at major trade and marketing events in the U.S. and beyond, has been featured in both local and international media and is a frequent guest lecturer at major art colleges around the world.

Contact Marieke: info@getproef

Lessons

Trend Forecasting
Fashion Lectures

Beginner