As part of Panache's marketing campaign, the collection regularly appeared in Women’s Wear Daily, Elle, Vogue, Harper’s Bazaar and The New York Times. Mr. Frichner is constantly quoted in the media and is considered a fashion marketing expert.

As an Adjunct Associate Professor, Mr. Frichner teaches numerous fashion merchandising and marketing courses at the Fashion Institute of Technology for over 35 years and at Parsons School of Design for five years.

Prof. Frichner is a conscientious and socially-responsible entrepreneur who is a contributor to the welfare of consumers and society.