|Herb Frichner is an established Fashion Marketing entrepreneur with years of experience in the fashion industry. He owned and operated Panache New York, Ltd. for over 30 years, a fashion forward outerwear company targeted to the upscale consumer. Mr. Frichner's collection was marketed to leading department and specialty stores, including Saks Fifth Ave, Bloomingdale's, Bergdorf-Goodman, Neiman Marcus, Barneys and Henri Bendel.
As part of Panache's marketing campaign, the collection regularly appeared in Women’s Wear Daily, Elle, Vogue, Harper’s Bazaar and The New York Times. Mr. Frichner is constantly quoted in the media and is considered a fashion marketing expert.
As an Adjunct Associate Professor, Mr. Frichner teaches numerous fashion merchandising and marketing courses at the Fashion Institute of Technology for over 35 years and at Parsons School of Design for five years.
Prof. Frichner is a conscientious and socially-responsible entrepreneur who is a contributor to the welfare of consumers and society.