VIRAL MOMENTS AT MILAN FASHION WEEK FALL 2023
Ciao Bella! Milan Fashion Week wrapped up after an exciting world-wind of beautifully crafted creations. The 6-day extravaganza (shows began on Tuesday, Feb 21st and ended on Monday, Feb 27th) was another fashion viral sensation that took over everyone’s social media feeds. But before we dive into Milan’s most viral moments, let’s take a look back in time of how it all began:
- Milan Fashion Week, also known as Settimana della Moda, is one of the most important fashion events in the world. It is held twice a year in Milan, Italy, and showcases the latest collections from some of the most famous fashion designers in the world.
- The history of Milan Fashion Week dates back to 1958, when the first Italian fashion show was held in the historic Palazzo Pitti in Florence. The show was organized by Giovanni Battista Giorgini, an Italian entrepreneur who wanted to promote Italian fashion on an international scale.
- In 1979, the Italian Fashion Chamber (Camera Nazionale della Moda Italiana) was founded, to coordinate and promote the country’s fashion industry. Milan was chosen as the location for the new organization’s headquarters and the city quickly became the center of Italian fashion.
- The first official Milan Fashion Week was held in 1985, and has since become one of the most important events on the global fashion calendar. Milan Fashion Week showcases the latest trends in clothing, footwear, and accessories from top Italian designers, such as Versace, Gucci, Prada, and Armani.
- Over the years, Milan Fashion Week has grown in size and scope, attracting fashion editors, buyers, and celebrities from all over the world. The event is now a major economic driver for the city of Milan, generating millions of euros in revenue each year.
- Milan Fashion Week has also played an important role in promoting Italian fashion and design. The event has helped to establish Italy as a global fashion hub and has contributed to the country’s reputation for quality craftsmanship and innovation.
- In February of 2020 Milan Fashion Week took place before the pandemic hit Europe, but the February 2021 edition was entirely digital due to the ongoing health crisis. The COVID-19 pandemic had a significant impact on Milan Fashion Week, as it did on the fashion industry as a whole.
Despite the challenges posed by the pandemic, Milan Fashion Week continued to be a platform for showcasing the latest trends in fashion and design. The resilience and creativity of the fashion industry was on display as designers adapted to the new reality and found innovative ways to connect with their audience.
Today, Milan Fashion Week is back in full force and to quote the 1991 Queen song…The Show Must Go On!
MILAN FASHION WEEK 2023 MAKES A SPLASH
Gucci’s Fall 2023 collection was entrusted to their in-house studio team and they did not disappoint. The team sent out looks inspired by several chapters of the brand’s history, with plenty of sexy Tom Ford-isms and a few of charming Alessandro Michele’s codes mixed in. The team also dug through the archives and re-created Tom Ford’s 2003 horsebit handbags, however this season the bag got an oversized update in bold colors.
Inspired by acts of kindness, Miuccia Prada and Raf Simons showed their softer side for their Fall 2023 Prada collection. Paying homage to nurses’ uniforms, the duo featured white skirts in duchesse, organza, satin, and velour, with wedding-inspired floral embellishments as part of every-day outfits. A passementerie bonanza!
This is Matthieu Blazy’s third outing for Bottega Veneta, proving he makes deeply desirable clothes that are sophisticated, chic, and yet oh so playful. For Fall 2023, Blazy looked to the streets for inspiration and the results were stellar.
Beate Karlsson, the designer behind the label Avavav, used her fashion show as a commentary on fashion and its relationship with wealth, fakeness and failure. For her sophomore Milan runway presentation, the designer had the clothes literally tearing and coming apart from the model’s body. A study of fashion’s seriousness and ideas around bad quality and shame.
Who doesn’t love a good fashion stunt. This season Loris Messina and Simone Rizzo, the design duo behind the label Sunnei, had their models walk on elevated platform runway, turn their back and drop into the audience as they crowd-surfed, concert style. Talk about audience participation!
Accessories were all the rage at CGDS’s show, as Guiliano Calza showed metallic chrome boots, bags with telephone-shaped handles, and cat-shaped crystal balls.“The collection relies on the face-off of the sweet and the darkly seductive, with accessories blowing the claws of domestic felines to human proportions, turning them into sensual weapons,” the show notes said of the shows. Meow!
Sex sells. And no one knows that better than Diesel’s Glenn Martens as the designer’s runway set featured a giant pile of boxed condoms in the middle of the space — 200,000 Durex condoms to be exact. Even some of the Diesel’s looks also featured the Durex logos. Talks about product placement!
Japanese wunderkind Tomo Koizumi made his Milan Fashion Week debut this season. Known for his exaggerated tulle confections, the designer showed off his knack for manipulating tulle into colorful, couture gowns. Koizumi is the latest emerging designer to show at Milan thanks to Dolce & Gabbana’s program.
Speaking of Dolce & Gabbana, Kim Kardashian rocked the label’s sexy looks throughout Milan. This season, Kim became the latest spokesperson and model for the Italian luxury house.
For his second collection for Ferragamo, Maximilian Davis looked to the 1950s for inspiration. “It’s how Ferragamo started, making shoes for films in the 1930s, and that grew into building relationships with movie stars like Sophia Loren and Marilyn Monroe in the 1950s,” he explained to Vogue. But the archival style he brought back had a more obscure provenance; it was originally created for a private Australian customer in 1956 and was actually gilded in 18 carat gold. On the runway Davis recreated the shoe with his signature angled heel—and wearable materials.
Fausto Puglisi, the designer behind Roberto Cavalli’s Fall 2023 collection, created a patchwork hippie denim collection that was a denim lover’s dream.
Do you have a fav Milan Fashion Week moment?
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