UoF Instructor Update: Silvia Perramon

 

headshot of Silvia Perramon

Silvia Perramon – University of Fashion’s award-winning Master Designer Beader/Embroiderer
(Image credit: Silvia Perramon)

In 2014 we were fortunate to have been introduced to Silvia Perramon by Parsons instructor Darlene Donohue (also a UoF instructor). We were immediately blown away by Silvia’s multi-talents. We promptly signed her up and produced a six-lesson series that included beading and embroidery, using both embroidery hoop and Tambour frame, and fabric manipulation, whereby Silvia uses couture techniques to create her own unique textiles. In a world where handwork seems be on a slow decline, Silvia’s lessons are proof that Millennial and Gen Zers love and respect these crafts. Her lessons continue to be extremely popular with our students.

Poster frames shots of lessons: Beading Needle Embroidery and Silk Ribbon EmbroideryUoF Beading Needle Embroidery lesson                                        UoF Silk Ribbon Embroidery lesson

poster frames of lesson: Tambour Embroidery and Tambour Beading lessons UoF Tambour Embroidery lesson                                                  UoF Tambour Beading lesson

poster frame of UoF lessons: Frbric Manipulation- Swirl Pattern and Fabric Manipulation- Tier MotifUoF Fabric Manipulation – Swirl Pattern  lesson                      UoF Fabric Manipulation – Tier Motif lesson

Recently, UoF founder, Francesca Sterlacci, had a chance to sit down with Silvia to catch up on what she’s doing now. It turns out that since creating lessons for UoF, Silvia has won a prestigious Hand & Lockembroidery prize in 2018, lives in Milan designing embroidery and beading for many of Europe’s top fashion houses and continues to express herself through the most incredible beading and embroidery art pieces that are sought after by global collectors. Be prepared to be blown away!

Interview

Francesca: You were born in Spain, but where do you live and work now?

Silvia: I currently live in Milan and am Head of Embroideries of a hand embroidery studio, Atelier Aamir. We are based in the heart of the capital of fashion, which means we can get commissions and delivery projects for VIP, clients and show pieces in a short period of time. We work for couture houses from all Italy and, also, we receive commissions from European high fashion brands. On the other hand, I always keep my own art alive, producing pieces for my collection and private commissions.

Francesca: Where did you study embroidery?

Silvia: My teacher was and always will be Mr. Robert Haven of the Bead Embroidery & Design Studio in Kentucky. He taught me all the basics of embroidery, opening my career to an infinite of possibilities to experiment and discover. I studied architecture at Universidad Internacional de Cataluña, which means that not just design, but the technique, amazed me. I changed my path because I was in love with Lunèville technique, which is the French name of Tambour beading done with the hook. In 2017, I furthered my studies at Scuola di Ricamo Alta Moda in Rome. This technique, with a lot of work and discipline, is the one that made me arrive to work with all the couture houses that I am now collaborating. I had to work hard to enter into the fashion world without having a degree in fashion, I worked many years for free in workshops, to increase my knowledge and being able to have a proper resume to find a paid job, to the point that after five years being in the embroidery world, when I moved to Italy, seven years ago, in less than a month I got an offer from Dolce Gabbana Alta Moda, because of my experience. Since then, I work and have contact with many embroidery designers, who are also passionate for embroidery.

 

Silvia discussing her Hand & Lock first place prize on YouTube of Andy Warhol created with layers of embroidered seed beads, paillettes and sequins, all done on a Tambour frame. (Video credit: YouTube)

Silvia discussing her Hand & Lock first place prize on YouTube of Andy Warhol created with layers of embroidered seed beads, paillettes and sequins, all done on a Tambour frame.  (Video credit: YouTube)

Francesca: What was it like to win the Hand & Lock first place prize?

Silvia: Wining the First Prize at Hand and Lock in 2018 was such an honor. They are worldwide renown Institution of Embroidery. An amazing experience I would say. In addition, two of my embroidery students also won the price the following years.

Silvia Perramon’s Beaded & Embroidered Art Pieces

 

Silvia art work Male embroidery

Silvia Perramon- painted and embroidered art (Photo credit: Silvia Perramon)

Silvia Perramon- Tambour beaded & embroidered art of Diana Vreeland (Photo credit: Silvia Perramon)

Silvia Perramon- Tambour beaded & embroidered art of Diana Vreeland (Photo credit: Silvia Perramon)

Silvia Perramon- Tambour beaded & embroidered art of Rudolf Nureyev (Photo credit: Silvia Perramon)

Silvia Perramon- Tambour beaded & embroidered art of Rudolf Nureyev (Photo credit: Silvia Perramon

 

To learn more about Silvia

Check out her website: https://www.silviaperramon.com/designs

Instagram @SilviaPerramonRubio

If you would like to know more about entering your embroidery work in the 2024 Hand & Lock competition (first prize is $3,500), click this link: https://handembroidery.com/the-prize/faqs/

 

 

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Francesca Sterlacci is the CEO of University of Fashion (UoF) which she founded in 2008 as the first on-demand online fashion video library bringing the art and craft of fashion design and business to schools, libraries, organizations and the general public. As owner of her eponymous label for ten years, her collection sold in fine stores such as Bergdorf Goodman, Saks, Barneys and Nordstrom. As a professor at the Fashion Institute of Technology for 11 years, she became Chair of the Fashion Design Department where she initiated the complete revision of their AAS and BFA degree programs, as well as wrote three certificate programs: Leather Fashion Design, Outerwear and Haute Couture. Francesca has also taught graduate level fashion design at the Academy of Art University San Francisco for six years, both on site and online. Her publishing accomplishments include: Leather Apparel Design, the Historical Dictionary of the Fashion Industry (First and Second Editions), the A-Z of the Fashion Industry, Leather Fashion Design and a 3-volume beginner series on Draping, Pattern Making and Sewing designed to complement the UoF lessons. She has also made literary contributions to both the Encyclopedia of Clothing & Fashion and You Can Do It! The Merit Badge Handbook for Women. Francesca holds an AAS, BA and an MSEd (master’s degree in higher education).