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Posts Tagged: "The Row"

CELEBRITY FASHION BRANDS – THEN & NOW

Nicole Richie’s House of Harlow 1960, Revolve Team on New Collection. (Photo Credit: House of Harlow 1960 x Revolve)

For decades, citizens of the world have looked up to their favorite celebrities and tried to emulate their sartorial choices. With the rise of the internet and social media it has only amplified the public’s celebrity obsession. Celebs are not only praised for their talent as musicians and/or actors, but also as tastemakers, which, more often than not, involves finding the right stylist. These stylist/celeb collaborations even have the power to make or break a trend, as we learned in last week’s blog post about Clark Gable’s ditching of his undershirt in the movie It happened One Night that sent the men’s underwear industry into chaos. And so, it’s no surprise that many celebrities decided to add ‘designer’ to their resume by creating brands that reflect their (and their stylist’s) personal style.

But alas! Celebrity fashion branding is nothing new, in fact, it actually dates back to the 1800s when renowned opera singers and dancers helped set the trends. One of the first celebrity fashion lines was created by Jenny Lind, a Swedish opera singer, who in 1850, became a cultural phenomenon in the United States. As a result of positive reviews and off the chart ticket sales generated from her first American tour with P.T. Barnum, Lind began to produce a range of Jenny Lind-branded merchandise that consisted of gloves, shawls, bonnets, and other fashionable pieces. While no one could confirm if Lind had any actual design input on the products baring her name, it became apparent that celebrity idolization and branding were here to stay.

Pamphlet advertising Irene Castle Corticelli Fashions, 1925. (Photo Credit: Courtesy of Hagley Museum and Library)

With the introduction of cinema in the early 1920s, celebrity infatuation really began to soar. Ballroom dancer and silent film star Irene Castle, started the first true celebrity fashion brand circa 1917. Thie starlet was named the “Best-dressed Woman in America” at the time and was credited with designing her own collection in partnership with textile manufacturer, Corticelli Silks under the label, Irene Castle Corticelli Fashions. The high-end ready-to-wear collection was filled with glamorous gowns that Castle not only helped design, but also promote. Her role as designer/model/promoter helped create the rubric for celebrity driven brands of the future. Fun fact: Castle is also credited with popularizing the ‘bob’ haircut.

Earhart, putting finishing touches on a sleeve. (Photo Credit: Bettmann/ Getty Images)

Amelia Earhart became a household name in 1934 as the first woman pilot to successfully complete a trans-Atlantic flight. Married to George Putnam, whose family ran the successful publishing firm, G.P. Putnam & Sons Inc., her husband helped pay for her flying by coordinating Earhart’s press tours and endorsements, including lending her name to a luggage collection under the Baltimore Luggage Company. The Amelia Earhart luggage collection was produced from 1933 up until the 1970s. In addition, Earhart lent her name to a clothing collection in 1934 that was launched in 30 major cities, consisting of affordable clothes for active women. While it is recorded that Earhart’s designs themselves did not stand out from others at the time, it is believed that hers was the first collection sold as separates, meaning, women were able to buy a differently sized top to accompany their skirts.

For decades, the concept of celebrity fashion lines only increased and prospered with brands by socialite Gloria Vanderbilt, tennis star René Lacoste, super-model Twiggy, and Charlie’s Angels actress Jaclyn Smith  who found success with her women’s fashion collection for Kmart. Countless others would follow list is dizzying.

By the 2000s, celebrity fashion exploded, mostly due to the effect of influencer marketing and the internet. An insatiable public just couldn’t get enough of what their fav celebs were wearing or promoting on the red carpet, on their social media channels, or on TV. In the early 2000s, you weren’t a big star unless you launched a fashion line.

Jennifer Lopez Center with her models all dressed in her brand Sweetface which launced in 2001 but shuttered in 2009. (Photo Credit: Getty Images)

Early adopters of the celebrity fashion brand craze were celebs with mega star power such as Jennifer Lopez, Eve, Beyoncé’s House of Deréon, Gwen Stefani, and Lindsay Lohan’s short-lived stint for Emanuel Ungaro, which was a total disaster. While many celebrity fashion lines have come and gone, there are a number of them that have stood the test of time.

Here are a few of the most successful celebrity lines:

The Row

Mary-Kate and Ashley Olsen at the 2018 CFDA Fashion Awards. (Photo Credit: Angela Weiss/ Getty Images)

Mary-Kate and Ashley Olsen have been in the spotlight since they were babies. The twins made their acting debut as infants (they were only 9 months old when they began filming) on the television series Full House. By the time they were six, Mary-Kate and Ashley were starring together in TV, film, and video projects, which they continued throughout their teenage years. Thanks to their company Dualstar, Mary-Kate and Ashley Olsen are ranked as two of the wealthiest women in the entertainment industry at a young age.

A Spring 2022 look from The Row. (Photo Credit: The Row)

As the Olsen twins became young adults, their effortless, cool-girl style began evolving and they became fashion icons. The Olsen’s quietly launched The Row in 2006, and insisted on not giving any interviews about the label for three years, as they wanted to be taken seriously as luxury designers and not be seen as a ‘celebrity brand’. The collection is filled with luxurious, chic, minimalistic pieces, all at a high-end designer price-point. The Row can be found at Bergdorf Goodman, Net-A-Porter, Saks Fifth Avenue, as well as in their own boutiques. By 2012, they won their first CFDA Womenswear Designer of the Year award, strengthening their status in the American fashion scene.

Victoria Beckham

Victoria Beckham channels a chic, minimalistic style. (Photo Credit: Karim Jaafar/AFP)

Who would have ever believed that pop star Victoria Beckham (of the British band Spice Girls) would turn out to be one of the most well-known fashion designers worldwide? Married to soccer star David Beckham, the singer-turned-designer was determined to shed her pop star image and be taken seriously as a luxury designer.

A Resort 2022 look from Victoria Beckham. (Photo Credit: Victoria Beckham)

Victoria Beckham launched her namesake label in 2008 with a low-key presentation but soon became a fixture at New York Fashion Week. Beckham’s collection is always filled with elegant and sophisticated ready-to-wear looks focusing on clothes that real women want to wear, all in luxurious fabrics. Beckham also offers lavish leather bags that are handmade in Italy as well as shoes and sunglasses. Her collection can be purchased on Net-A-Porter, Neiman Marcus, Saks Fifth Avenue and a number of other high-end boutiques.

In 2011, Victoria Beckham launched a diffusion line, Victoria By Victoria Beckham. By 2014, she opened her first brick and mortar store on Dover Street and in 2017, designed an affordable Victoria Beckham range for the American retailer Target.

Beckham was awarded an OBE for her services to fashion and was honored by Prince William at an awards ceremony in Buckingham Palace. When she received her award from the Duke of Cambridge, she naturally wore her own creation.

Jessica Simpson

Jessica Simpson in her namesake label’s spring 2021 campaign. (Photo Credit: Jessica Simpson)

In terms of dollars and cents, one of the most successful fashion brands is The Jessica Simpson Collection. The singer and reality television star may not be as fashion forward and stylish as her counterparts, but her name and personality resonate with many consumers. Love her or hate her, Simpson is laughing her way to the bank.

Launched in 2006 as a shoe collection with business partner Vince Camuto,  Simpson rapidly expanded her brand to include clothing, sunglasses, handbags, accessories, and jewelry. Every year since 2010, the Jessica Simpson label has reportedly pulled in about $1 billion in annual sales and is the first clothing company owned by a celebrity ever to break this figure. The label now sells pieces in 30 different product categories in major department stores across America.

“I want to make every woman feel confident in what they’re wearing,” Simpson said in 2014, in an interview with Forbes. “I do feel like we’re very fashion-forward, but we also listen to the consumer.”

Fenty

Rihanna in center surrounded by her models for her 2020 Savage X Fenty show. (Photo Credit: Getty Images)

Everything Rihanna touches turns to gold. Not only has the pop queen received 9 Grammy Awards, 8 Billboard Awards, and 13 American Music Awards throughout her career, but she also has a number of successful designer collaborations under her belt. In 2014, she collaborated with Puma. Her Fenty X Puma collection not only had cool sneakers with ribbon laces, but Rihanna also had several fashion shows with cool athletic-inspired pieces under the Puma label.

In 2017, Rihanna launched Fenty Beauty, which helped to revolutionize the beauty industry. A year later she expanded her Fenty label to include a lingerie line Savage X Fenty and made waves as she presented her first size-inclusive lingerie collection. Her star-studded Savage X Fenty fashion show has become a must-watch pop culture event —even earning an Emmy nod.

“Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick,” Fenty Beauty’s About page reads.

In 2019, Rihanna became the first black female designer at LVMH, the parent company of luxury design houses Dior, Givenchy, and Louis Vuitton. However, in February of 2021, LVMH announced that their partnership with Rihanna was put on hold.

 

Ivy Park

Beyoncé in her ADIDAS X IVY PARK collection. (Photo Credit: Ivy Park)

Pop diva Beyoncé is no stranger to the world of business ventures. Her first shot out of the box was the House of Deréon that she ran with her mom. In 2016 the singer launched an activewear line with Topshop. The popular activewear line labeled Ivy Park was a huge success. On November 14, 2018, Beyoncé and Parkwood Entertainment acquired total ownership of the Ivy Park brand away from co-founder Sir Phillip Green following allegations of sexual harassment and racial abuse.

The recording artist has been expanding her Ivy Park line and subsequently entered into a partnership with Adidas in 2019. In a statement released on the official Ivy Park website, Beyoncé stated, “This is the partnership of a lifetime for me… Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

On January 17, 2020 the collaboration between Ivy Park and Adidas launched. In only six minutes the collection sold out on Adidas’s website. The line is available in select Adidas stores worldwide, as well as at Bloomingdale’s, Nordstrom, Foot Locker, and Finish Line locations in the United States. The collaboration also plans to debut a children’s line soon.

So…it looks like celebrity brands are still the rage, even in a pandemic.

So tell us, who is your favorite celebrity fashion brand?

POST PANDEMIC DRESSING: TIME TO DITCH THE SWEATS AND GET DRESSED UP AGAIN

- - Trends

A spring 2021 look from Prada. (Photo Credit: Prada)

I don’t know about you, but has the past year and a half been mostly a blur? Or more accurately a time warp? You know, the phenomenon that changes the flow of time by speeding it up or making it run more slowly, that physicists have known about for over 100 years?

Well, thanks to the rollout of highly effective vaccines, things are finally starting to look up. As of the writing of this blog, 299 million vaccine doses have been given and 137 million people in the U.S. have been vaccinated, that’s roughly 41.9% of our population. As vaccines are slowly being distributed around the world, we have new hope that, in time, this global pandemic will be behind us.

Take a walk-through New York City and you will notice that the streets are beginning to get packed again. Museums are opening (with advanced ticket purchases), customers are onsite shopping, restaurants and bars (both indoor and outdoor) are drawing crowds and people are cautiously stepping out of their cocoons.

As we make our way back into the world and begin to live our lives again, some of us are asking…”is there a new dress code”? Well, judging from fashion influencers, designers, and celebrity Instagram feeds, summer 2021’s biggest trend is “joy dressing!” This translates into happy, boisterous, colorful, over-the-top looks that are the antithesis of what we’ve been wearing for the past year and a half…sweats and pjs.

A spring 2021 look from Halpern. (Photo Credit: Halpern)

In an interview with the Wall Street Journal, Dr. Jennifer Baumgartner, a Washington, D.C clinical psychologist stated that we humans use clothing to mark significant events. Making it through a global pandemic is one of those events for sure. And as U.S. cities reopen, friends reunite and the world becomes a smidgen less terrifying, women are reaching for exuberant outfits. This year will represent rebirth, and our fashion choices will reflect that.

“We’ve spent the past year in sweatpants, consumed by uncertainty,” said Miami clinical psychologist Dr. Christina Ferrari to the Wall Street Journal. “You’re going to see a lot of people overcompensating for what they couldn’t wear” during lockdown.

According to Libby Page, senior fashion-market editor at luxury e-commerce platform Net-a-Porter, “During the pandemic’s darkest days, customers were buying a sea of very neutral tones and loungewear,” she said in an interview with the Wall Street Journal. What she’s witnessing lately is the sale of spirited prints, swishy tiered skirts and jubilant ruffles, as well as very bright, bold, colorful dresses by brands like Zimmermann. Below is a video of Zimmerman’s spring 2021 show.

“With such unbridled style, women are responding to a traumatic year,” said Dr. Baumgartner. “When you face your mortality, it’s like you get a second chance. You’re able to take more risks.… You’re more willing to fully live.” Another factor: We’re craving human interaction. Dr. Baumgartner states, “Exciting fashion elates the wearer but also delights viewers. We see our joy reflected in their eyes, [which] reinforces our joy.”

JOYFUL FASHION HAS ALWAYS COME OUT OF HISTORIES DARKEST DAYS

A Life Magazine cover from the 1920s. (Photo Credit: Fashion History Timeline)

Historically, fashion has always progressed after a devastating, worldwide event. For example, the Roaring Twenties came after the destruction and despair of World War I. It was a decade of economic growth and prosperity with a unique cultural edge that swept major cities throughout the United States and Europe. During the decadence and opulence of the Roaring ‘20s, the ‘flapper’ look redefined the modern dress code for women. Fringe, beads, sequins, dropped waists, short dresses, uncovered shoulders, The Great Gatsby, the Charleston, all contributed to the spirit of the Roaring Twenties. It was a modern revolution that broke from tradition and was a sharp contrast to the conventional, fussy frills that woman once wore.

Christian Dior’s New Look 1947. (Photo Credit: Harper’s Bazaar)

Another great example of a fashion revolution came after World War II. Christian Dior, the rising star of the Parisian Haute Couture, introduced the “New Look” in 1947, featuring ultra-femininity and opulence in women’s fashion. Hour glass silhouettes, rounded shoulders, cinched waists, full skirts were all a sharp contrast after years of military looks, sartorial restrictions and life-essential shortages. Dior offered not merely a new look, but a new outlook.

POST-PANDEMIC FASHION

“People are reevaluating what they want to wear, maybe for the first time ever since they were kids,” states Fashion Psychology Institute founder Dr. Dawnn Karen, who also serves as a professor at the Fashion Institute of Technology. Last March, Dr. Karen released a book, Dress Your Best Life. Referring to the pandemic, she writes, “They don’t have all these Draconian measures and rules to follow, except to wear a mask. People are thinking, ‘Okay, well, what do I want to wear, if I could wear anything I want?'”

Spring 2021 looks from Bottega Veneta. (Photo Credit: The New York Times)

Ms. Karen has established a theory what she calls ‘dresser-uppers’. These consumers search for ‘mood-enhancement dress’, that is to  say they dress to optimize a mood. Where dressing was once tied to overarching cultural norms (case in point, the exaggerated femininity of the New Look by Dior), we now dress for ‘mood-illustration’ and ‘mood-enhancement’ representing personal satisfaction — nothing more, nothing less.

With this in mind, and out of Covid’s post-traumatic stress effect, we are seeing a rise in individualized sartorial choices. Consumers are once again embracing the joy of fashion and are wearing the clothes they want to wear. And there’s plenty to choose from.

 

JOYFUL TRENDS FOR SUMMER 2021

GET STRAPPY

It’s time to do the floss this season. Strappy bands wrap around the midriff for a sexy update to the crop top.

A spring 2021 look from Stella Jean. (Photo Credit: Stella Jean)

 

A spring 2021 look from Christopher Esber. (Photo Credit: Chistopher Esber)

 

A Spring 2021 look from Michael Kors. (Photo Credit: Michael Kors)

 

A spring 2021 look from Jacquemus. (Photo Credit: Jacquemus)

 

A spring 2021 look from Altuzarra. (Photo Credit: Altuzarra)

IT’S A SWEEP

Romance is in the air as floor-sweeping gowns ruled the spring runways, whether sheer or printed, these floating maxi dresses are the perfect way to make a splash this summer.

A spring 2021 look from Valentino. (Photo Credit: Valentino)

 

A spring 2021 look from Dolce & Gabanna. (Photo Credit: Dolce & Gabanna)

 

A spring 2021 look from Alberta Ferretti. (Photo Credit: Alberta Ferretti)

 

A spring 2021 look from Etro. (Photo Credit: Etro)

 

A spring 2021 look from Dior. (Photo Credit: Dior)

LOOSE-FIT

After so many (too many?) years of skinny jeans, it’s finally time to cut loose this spring. Designers are offering baggy trousers that are oversized and yet oh-so-chic.

A spring 2021 look from Louis Vuitton. (Photo Credit: Louis Vuitton)

 

A spring 2021 look from Schiaparelli. (Photo Credit: Schiaparelli)

 

A spring 2021 look from Chanel. (Photo Credit: Chanel)

 

A spring 2021 look from DSquared. (Photo Credit: DSquared)

 

A spring 2021 look from The Row. (Photo Credit: The Row)

GLAM-SQUAD

Just like when a butterfly emerges from its chrysalis, we’re all eager to get out. Some of us will even want to dance the night away. Whether inspired by the Halston film, with so many scenes of Studio 54, this new crop of sparkly numbers is there for the taking.

A spring 2021 look from Elie Saab. (Photo Credit: Elie Saab)

A spring 2021 look from Gucci. (Photo Credit: Gucci)

 

A spring 2021 look from Loewe. (Photo Credit: Loewe)

 

A spring 2021 look from Balmain. (Photo Credit: Balmain)

 

A spring 2021 look from Celine. (Photo Credit: Celine)

 

CUT-IT-OUT

This season’s strategic cut-outs worked their way into gowns, sheath dresses and slippery silks, spicing up conservative looks thanks to peekaboo glimpses of skin.

A spring 2021 look from Givenchy. (Photo Credit: Givenchy)

 

A spring 2021 look from Maximilian. (Photo Credit: Maximilian)

 

A spring 2021 look from Kenzo. (Photo Credit: Kenzo)

 

A spring 2021 look from Gabriela Hearst. (Photo Credit: Gabriela Hearst)

 

A spring 2021 look from Roksanda. (Photo Credit: Roksanda)

 

INNERWEAR AS OUTERWEAR

While we all lived in loungewear this past year, designers are embracing the innerwear as outerwear trend with body sculpting corsets that can be dressed up or paired down.

A spring 2021 look from Moschino . (Photo Credit: Moschino)

 

Spring 2021 looks from Bethany Williams. (Photo Credit: Bethany Williams)

 

A spring 2021 look from David Koma. (Photo Credit: David Koma)

 

A spring 2021 look from Christopher John Rogers. (Photo Credit: Christopher John Rogers)

 

A spring 2021 look from Alexander McQueen. (Photo Credit: Alexander McQueen)

So tell us, are you ready to embrace the joyful aesthetic of spring 2021?

Celebs Turned Designers – A Fresh Perspective?

Several years ago when it seemed that every celebrity under the sun was starting a clothing line, we gave the dramatic of-course-she-did eyeroll. As designers and educators, we know what it takes to draft a pattern and how many muslin samples we must sew to get an immaculate fit. The thought of some untrained celebrity waltzing into a boardroom and lending her name to a collection developed by hard-working no-name designers in an effort to make millions off consumers made us cringe. Read More