University of Fashion Blog

Posts Tagged: "Supreme"

MARCH MADNESS: THE FUSION OF SPORTS & FASHION = ATHLUXURY

Mannequins wearing sports-inspired designs by luxury designers – part of the exhibition Fashion and Sports From One Podium to Another opening this summer at the Musée des Arts Décoratifs in Paris. (Photo Credit: Christophe Delliere)

March Madness isn’t just about basketball, it’s a celebration of athleticism, passion and the unbreakable bond between sports and fashion. This annual collegiate basketball extravaganza not only attracts fans with its intense matchups and Cinderella stories, but also serves as a catalyst for designers and is a vast source of inspiration. Throughout history, sports have influenced fashion, shaping trends and inspiring designers to push the boundaries of creativity. From the iconic designs of Nike’s iconic Air Jordan sneakers, to the elegance of Chanel nautical stripes, the influence of sports on fashion has been profound, shaping trends and styles. In fact, it is now a new fashion category known as  ATHLUXURY. A licensing deal with a big sneaker brand like Nike or Adidas, or a collaboration with a sports apparel company is every designer’s dream come true, just ask Ralph Lauren, Dolce & Gabanna, Moschino, Dior, Louis Vuitton, Stella McCartney, Gucci and Balenciaga, to name just a few.

A look from Dolce & Gabanna at the Fashion and Sports From one Podium to Another exhibit at the Musée des Arts Décoratifs. (Photo Credit: WWD)

Let’s take a look at how a few iconic brands have perfectly blended fashion and sports:

NIKE: THE POWER OF ATHLETIC INNOVATION

Nike’s designer collaborations. (Photo Credit: Re-Hub)

Nike, the titan of  sport footwear, has continuously revolutionized the fashion landscape with its cutting-edge designs and unwavering commitment to athletic performance. When Michael Jordan burst onto the basketball scene in the 1980s, he not only changed the way the game was played but also revolutionized athletic footwear forever. The release of the first Air Jordan sneakers in 1985 marked the beginning of a cultural phenomenon. With their innovative design and endorsement from the greatest basketball player of all time, Air Jordans became more than just shoes; they became a symbol of urban culture and athletic luxury. Hence the term athluxury. Today, Air Jordans remain a staple in sneaker culture, influencing streetwear and high fashion alike.

Dior’s Nike Air Jordan Sneakers were created in 2020. (Photo Credit: Designboom)

Nike’s emphasis on innovation and style has not only elevated athletic footwear but has also shaped streetwear culture, cementing its status as a global fashion powerhouse. Luxury fashion houses such as Dior, Louis Vuitton, and Off-White, have all collaborated with Nike sneakers to great success.

ADIDAS: WHERE SPORTS MEETS STREET STYLE

Looks from the Adidas x Gucci Collaboration. (Photo Credit: Adidas)

With its iconic three stripes logo, Adidas has become synonymous with sporty sophistication and urban cool. The brand’s collaborations with designers like Stella McCartney, Gucci, Balenciaga, and the defunct Kanye West, have blurred the lines between sports and high fashion, introducing a new era of athleisure chic. From classic sneakers to statement tracksuits, Adidas effortlessly combines performance and style, making it a favorite among athletes and fashion enthusiasts alike.

LACOSTE: BRINGING ELEGANCE TO SPORTSWEAR

Venus Williams modeling her Lacoste x EleVen by Venus Williams collection. (Photo Credit: Lacoste)

Notorious for its iconic crocodile logo, Lacoste has been synonymous with elegance and athleticism since its inception in 1933. Founded by tennis legend René Lacoste, the brand introduced the polo shirt to the world of sports, combining style with functionality. Lacoste’s influence extends beyond the tennis court, with its classic designs inspiring countless iterations in both casual and high-end fashion.

RALPH LAUREN: FROM POLO FIELDS TO RUNWAYS

Ralph Lauren’s Team USA closing ceremony outfits for the 2022 Olympics. (Photo Credit: ABC News)

Ralph Lauren’s equestrian-inspired designs have left an indelible mark on the world of fashion, seamlessly blending the elegance of sports with the sophistication of luxury. From his iconic Polo Ralph Lauren line to the sporty-chic aesthetic of Polo Sport, the designer has redefined American style, capturing the essence of athleticism in every collection. With its timeless silhouettes and flawless craftsmanship, Ralph Lauren’s influence on sports-inspired fashion is as enduring as it is iconic. Ralph Lauren has also designed the Team USA uniforms for the Olympics and has been the official sponsor since 2014, providing the U.S. team with uniforms, outerwear, and tailored clothing that were worn during the Opening Ceremony, Welcome Dinner and during play.

STELLA MCCARTNEY: CHAMPIONING SUSTAINABLE SPORTSWEAR

A look from Adidas by Stella McCartney. (Photo Credit: Stella McCartney)

As the demand for sustainable fashion continues to grow, designers like Stella McCartney are leading the charge by reimagining sports-inspired apparel with an eco-conscious twist. From her partnership with Adidas to her own eponymous label, McCartney’s commitment to ethical fashion has garnered widespread acclaim. With her innovative use of organic materials and cruelty-free practices, McCartney proves that style and sustainability can go hand in hand, inspiring a new generation of designers to prioritize the planet without compromising on performance.

LOUIS VUITTON: ELEVATING ATHLETIC LUXURY

Looks from Louis Vuitton ski collection. (Photo Credit: Louis Vuitton)

French luxury fashion house Louis Vuitton has long been synonymous with opulence and sophistication, but in recent years the brand has embraced the world of sports with open arms. From its collaboration with Supreme to its partnership with the NBA, Louis Vuitton has redefined athletic luxury, infusing its signature style with a sporty edge. Whether it’s the iconic LV monogram on basketballs or the sleek designs of its sportswear collections, Louis Vuitton proves that sports-inspired fashion knows no bounds when it comes to luxury.

A collaboration between Louis Vuitton and Supreme at the The Fashion and SportsFrom one Podium to Another exhibit at the Musée des Arts Décoratifs. (Photo Credit: WWD)

Louis Vuitton has also returned as the official Title Partner for the 37th edition of the America’s Cup. The luxury house will back the prestigious sailing yacht competition, which will begin in Barcelona in August 2024.

LVMH HAS BECOME A PREMIUM PARTNER OF THE OLYMPIC & PARALYMPIC GAMES PARIS 2024

LVMH will sponsor the upcoming Paris Olympics, making the games more fashion-heavy than ever. (Photo Credit: LVMH)

“This unprecedented partnership with the Olympic & Paralympic Games Paris 2024 will contribute to heightening the appeal of France around the world. It was only natural that LVMH and its Maisons be part of this exceptional international event. The values of passion, excellence and inclusion championed by high-level sports are cultivated each day by our teams, motivated by an unwavering desire to surpass limits. Sports is a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.” – Bernard Arnault, Chairman and Chief Executive Officer of LVMH.

“From the very outset of our project we have wanted the Olympic & Paralympic Games Paris 2024 to contribute to promoting the image of our country and France’s many remarkable talents. Today, with the LVMH Group, Paris 2024 has taken a decisive step forward. LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100% for this exciting adventure. With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience. This partnership also sends a powerful signal that France’s leading businesses are behind the Paris 2024 Games, which will let our country shine brightly around the entire world. We want to thank the LVMH Group and its artisans for their confidence and their active engagement. Together we are going to make the Paris 2024 Games a truly exceptional experience.” – Tony Estanguet, President of the Paris 2024 Olympic Committee.

THE BIRTH OF SPORTSWEAR: CHANEL AND THE NAUTICAL TREND

Coco Chanel wearing her nautical striped top. (Photo Credit: CNN)

No discussion of sports-inspired fashion would be complete without mentioning Chanel. In the early 20th century, Coco Chanel revolutionized women’s fashion by introducing elements of comfort and functionality borrowed from men’s attire. Inspired by the leisurely activities of the elite, Chanel popularized the nautical trend, incorporating sailor stripes and relaxed silhouettes into her designs. This infusion of sportswear aesthetics laid the groundwork for the modern concept of athleisure, blurring the lines between sports and high fashion.

A look from Chanel’s Cruise 2023 Collection. (Photo Credit: Chanel)

The French luxury house continues to draw inspiration from the world of sports, infusing its collections with elements of athleticism and leisure. Examples include the iconic Chanel tweed suit, reminiscent of traditional equestrian attire, the brand’s signature quilted handbags inspired by the jackets worn by English polo players, and the sporty-chic ensembles inspired by tennis and golf; Chanel’s sporting heritage is woven into the fabric of its DNA. With a nod to the past and an eye toward the future, Chanel continues to redefine the boundaries of luxury fashion, proving that style and athleticism are truly inseparable.

BURBERRY’S HERITAGE OF EXPLORATION: FROM THE TRENCHES TO THE TERRAIN

Luxury brands like Burberry are stepping into the sports arena. (Photo Credit: ModernRetail)

For Burberry, a brand steeped in heritage and tradition, the spirit of adventure has always been at the heart of its designs. Inspired by the rugged terrain of the British countryside and the adrenaline of outdoor sports, Burberry’s iconic trench coats and weatherproof jackets exude a sense of timeless elegance and rugged functionality. Whether braving the elements or navigating the urban jungle, Burberry effortlessly combines style with substance, embodying the essence of modern-day explorers.

PRADA’S SPORTY CHIC: EMBRACING URBAN CULTURE

Prada sneakers dedicated to the America’s Cup, launched in the Nineties. (Photo Credit: Prada)

Prada, synonymous with innovation and avant-garde style, has long embraced the fusion of sports and fashion. From its nylon backpacks inspired by utilitarian gear to its futuristic sneakers adorned with bright accents, Prada effortlessly blends athleticism with urban chic. With a finger on the pulse of street culture, the brand consistently pushes the boundaries of traditional sportswear, infusing its collections with a sense of rebellious energy that resonates with fashion-forward consumers worldwide.

Miu Miu’s Playful Aesthetic: Blending Sport and Surrealism

A look from Miu Miu’s Spring 2024 Collection. (Photo Credit: Getty Images)

Miu Miu, the whimsical sister brand of Prada, embraces a playful aesthetic that seamlessly integrates elements of sport and surrealism. From retro-inspired tracksuits to embellished sneakers adorned with whimsical motifs, Miu Miu injects a sense of youthful exuberance into every collection. With its bold colors and unexpected juxtapositions, the brand challenges conventional notions of athleticism, inviting wearers to embrace their inner child and revel in the joy of self-expression.

So, tell us, can you name how many other sports that have influenced fashion?

THE HOTTEST FASHION COLLABORATIONS OF 2022

A look from Loewe x Studio Ghibli. (Photo Credit: Loewe)

Let’s face it, the past few years have been tough on everyone, from a global pandemic to a raging war between Russia and Ukraine, the world is emotionally and mentally drained. So, for spring/summer, designers are offering fun and playful collections to give customers a bit of joy and to hopefully break out of the rut many have been feeling.

A look from Dior Vibe and Technogym. (Photo Credit: Dior)

This year has been full of exciting collaborations. While some may view fashion collaborations as a cliché, let’s not forget that they are a profitable form of marketing that benefits both collaborating brands. Collaborations can bring luxury designs at a lower price point, reinvent a brand’s image, and offer “unattainable” fashion to the masses.

While the phenomenon began back in the ‘00s, most noteworthy was the Karl Lagerfeld x H&M collab in 2004, almost 20 years later we are noticing a peak in brand collaborations at all levels in the market. Here are a few collaborations that will be all the rage this summer:

GIVENCHY X DISNEY

The House of Givenchy is pleased to announce its collaboration with Disney on a limited-edition capsule collection celebrating the iconic legacy of the Walt Disney Animation Studios. (Video Courtesy of Givenchy’s YouTube Channel.)

In mid-May the house of Givenchy announced a collaboration with Disney,  introducing a limited-edition capsule collection of luxury ready-to-wear designed by creative director Matthew M. Williams.

Fittingly named, The Wonder Gallery, the collaboration will focus on t-shirts and hoodies, featuring graphics of Disney characters, iconography, and silhouettes, inspired by the most iconic and beloved Disney characters, such as Bambi; Pongo and Perdita, from the animated feature film, 101 Dalmatians, Oswald from Lucky Rabbit; and Elsa and Olaf from Frozen.

This is not the first time the French luxury house collaborated with Disney’s beloved Bambi. In fall 2013, Bambi made an appearance on a sweatshirt at Givenchy.

The celeb must-have Bambi sweatshirt from Givenchy’s fall 2013 collection. (Photo Credit: Vogue Runway)

Williams also admits to being a big fan of Disney. The creative director stated on his website, “Disney has always held a special place in my heart, as it has for so many across generations, countries and cultures. As a boy from California and a father in Paris, Disney has always been a source of meaningful moments throughout my life. It’s a true honor to bring out two iconic brands together for this project.”

In the past Disney has collaborated with a number of luxury fashion houses such as: Coach, Gucci, and most recently, Stella McCartney, on a capsule collection inspired by the 1940s animated feature musical film, Fantasia.

ADIDAS X GUCCI

A look from Gucci x Adidas. (Photo Credit: Gucci)

Adidas x Gucci is one of the most hyped and praised collaborations of the season. The collection launches on Tuesday, June 7th, and is anticipated to fly off the shelves as soon as it launches. The partnership offers a unique take on super-luxe sportswear, offering glamorous retro inspired looks straight out of Wes Anderson’s cult hit The Royal Tenenbaums. The collection comes complete with sweatbands, micro-mini running shorts and a sweatshirt emblazoned with a hybrid Gucci logo mixed with the instantly recognizable Adidas Trefoil. The collection offers a variety of ready-to-wear pieces and accessories that perfectly merge the two brands’ aesthetic, from chic canvas bucket hats and Gazelle sneakers to chic knit dresses and an updated version of Gucci’s iconic Horsebit 1955 crossbody bag.

ADIDAS X PRADA

The Adidas x Prada Re-Nylon Collection is a mixture of minimalism and functionality. (Photo Credit: Prada)

Adidas has had multiple designer collaborations throughout the years, one of the most popular has been the Adidas x Prada collab. Following the sell-out successes of their first two collaborations, the powerhouses of sportswear and Italian high fashion are back with a third instalment of their unique partnership. The past capsule collections relied solely on sneakers, but with the 3rd installment, the duo introduced their first capsule collection of co-branded apparel and obviously accessories. But what makes this collaboration truly unique is that it is centered firmly around sustainability. Adidas x Prada has reimagined luxury sportswear through a more eco-friendly lens, all nylon will be switched out for Prada’s signature Re-Nylon fabric, which is made from recycled plastic waste collected from oceans. The 21-piece capsule featured sportswear staples including tracksuits and anoraks, as well as bucket hats, backpacks, bags and a reinvented, and Prada-branded version of Adidas’s Forum trainers.

FENDACE

Looks from Fendace. A collaboration between Fendi and Versace. (Photo Credit: Fendi)

What is Fendace you may ask? Well, it is the brilliant collaboration between two Italian luxury powerhouses – Versace and Fendi. The collection was shown in September during Milan Fashion Week to great fanfare. Fendace Is the creation of Donatella Versace, Silvia Venturini Fendi and Kim Jones, Fendi’s artistic director of women’s collections. The capsule collection sees the designers creatively swap, fusing the brands’ signature aesthetic and DNA into two collections – Versace by Fendi and Fendi by Versace – encompassing everything such as ready-to-wear, handbags, footwear and other accessories. The campaign was shot by photographer Steven Meisel and features a string of supermodels including Naomi Campbell and Kristen McMenamy, it’s a match made in fashion heaven.

KENZO X NIGO

The Kenzo x Nigo Collection Jacket embroidered with a signature flower. (Photo Credit: Esquire)

Kenzo x Nigo is a collaboration between the creative Japanese fashion designer Nigo and French luxury fashion house, Kenzo. This collab makes Nigo one of only two Asian creative directors at European luxury houses, as well as the first Japanese director to take the lead of the brand since Kenzo Takada launched it in 1970.

Nigo infused his signature style into the brand and gave the collection a breath of fresh air. The men’s fall 2022 collection featured denim jackets, pageboy caps and work attire; button-up shirts, pants and jeans. Functionality was ubiquitous in this capsule collection, with a whimsical touch of flowers embroidered onto the clothes.

BIRKENSTOCK X MANOLO BLAHNIK

Manolo Blahnik for Birkenstock. (Photo Credit: WWD)

Manolo Blahnik is known for his beautiful and elegant shoes. He became a household name when Carrie Bradshaw, the fictional character of Sex and the City, wore his creations frequently and the shoes were written into a number of episodes. But did you know that Manolo Blahnik is known to be a Birkenstock fan?

So for Spring, the distinguished Spanish designer reinvented the classic birk as you’ve never seen them before, morphing it into a shoe with unparalleled glamour, charm, and chicness. The reputation of the beloved “ugly” sandal is challenged in this collab, with Birkenstocks adorning a vibrant color palette and sparkling buckle.

BURBERRY X SUPREME

A look from Supreme x Burberry. (Photo Credit: Burberry)

When you think of the label Burberry, streetwear is the farthest description that comes to mind, however, the latest collaboration between Burberry x Supreme is a successful ode to each of the brand’s established identities.

The Supreme led collaboration includes a variety of pieces including a collar puffer jacket, hoodie, jeans, t-shirt, silk pajamas, and of course, a skateboard.

BARBIE X BALMAIN

A look from Barbe x Balmain. (Photo Credit: Balmain)

Barbie x Balmain is a fusion of two of iconic labels in fashion. Reimagining childhoods around the world, Balmain’s creative director Oliver Rousteing stated that the unisex collaboration of Barbie and Balmain was designed to challenge gender limitations and celebrate diversity. Barbie’s iconic pink meets the bold spirit of Balmain in a limited-edition collection of t-shirts, hoodies and badges.

“Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure”, Rousteing said in a press release.

The Barbie x Balmain collaboration created a new chapter in the legacy of the toy and fashion industries.

Speaking of all things fashion, did anyone catch the launch of the series Follow the Thread, that premiered June 4th on TCM? If not you can catch it June 17th on HBO MAX? It’s inspired by The Met Exhibition, In America, An Anthology of Fashion. Let us know what you think.

So tell us, as an aspiring designer, what would be your dream collaboration?

THE CHANGING FACE OF GLOBAL MENSWEAR

- - Fashion History, Menswear
Courtesy of i-d.vice.com

Courtesy of i-d.vice.com

Menswear is in constant evolution. The end-consumer is dictating what they want, which tribe they choose to belong to, and the personality they want to project. This has made the menswear industry very competitive, and in response, men’s fashion houses have been obligated to change their game, to listen to their consumer and are appointing new designers who understand the new generation and, more particularly, who understand their subcultures and tribes. The main focus in today’s menswear industry is to appeal to the final consumer’s lifestyle. This challenge goes beyond offering a good product, it also needs to be a product that ‘speaks’ to men’s tribes and their individual personalities. So, let’s examine who these new players are, what they are offering and who they are speaking to, and how they are seismically changing the present and future of the global menswear industry.

Kim Jones creative director Dior Homme (Courtesy BoF)

Kim Jones creative director Dior Homme (Courtesy BoF)

Recent new appointments in the menswear fashion industry, such as Kim Jones at Dior Homme and Virgil Abloh at Louis Vuitton Men’s (both brands under the LVMH umbrella), indicate that the market has changed. Fashion houses are now taking risks because they have identified that they must go forward to remain relevant for the next generation and those to follow. What do these players have in common? Both represent a movement that had been growing the past year. Kim Jones formerly at Louis Vuitton men’s and who created a blockbuster collaboration with the hip brand Supreme is now creative director at heritage brand Dior Homme.

Virgil Abloh creative director Louis Vuitton Men’s (Courtesyhighsnobiety.com)

Virgil Abloh creative director Louis Vuitton Men’s (Courtesyhighsnobiety.com)

Virgil Abloh, from DJ, music producer, Fendi intern, Kanye West’s creative director, to artistic director of Louis Vuitton’s men’s wear collection since March 2018, Abloh is also chief executive officer of the Milan-based label Off-White, a fashion house that he founded in 2013.

Both of these visionaries believe in ‘bottom-up’ fashion that is, bringing the street to high fashion, as well as the flexibility offered by social-media influenced athleisure, with its emphasis on T-shirts, and its reflection of a D-jin and music culture. The concept of ‘bottom-up’ is not new, Yves Saint Laurent made it his montra in the 70s and Marc Jacobs turned to the streets for his Grunge Collection in the 80s. But those were womenswear collections. Both Kim and Abloh have a history in designing streetwear for men and have each collaborated with Nike.

Although Jones studied design at Central Saint Martin’s and Abloh cut his teeth designing for Kanye West, both admit that they have gotten to know ‘fashion’ along the way. Their current collections speak to a new lifestyle, to a subculture of a younger generation and they are implementing street casual styles into their high fashion collections. To be clear, they are not abolishing suits or formalwear, they are just giving it a streetwear twist.

For example, presenting in their show a monochromatic suit with a t-shirt, technical sneakers and unique details around zippers, or presenting high quality functional bags with chain details. They are unifying two worlds we would not have imagined could speak to each other in the past. Formal and casual, function and decoration, these are no longer distinct categories, but ones that merge with each other. At the same time, these designers manage to speak to a tribe who is looking to be more individual while seeking to be included.

 

Dior Homme SS19 by Kim Jones (Courtesy of Vogue Runway)

Dior Homme SS19 by Kim Jones (Courtesy of Vogue Runway)

Louis Vuitton SS19 by Virgil Abloh (Courtesy of Vogue Runway)

Louis Vuitton SS19 by Virgil Abloh (Courtesy of Vogue Runway)

This connects us to other players such as Alessandro Michele at Gucci and Hedi Slimane now at Celine. They address younger generations with a unique vision, one that is more eccentric with a retro vintage feel (Gucci), and another one, more focused on rock culture (the new Celine). Both address a very important trend of the moment: the androgynous phenomenon. The ungendered design is key for these designers. They created transversal collections and androgynous looks that dominate the conversation of their collections, influencing the menswear arena. This trend is not about men wearing skirts, it is about changing mindsets, showing that men have changed, both in, and the way they view fashion, and in how they exercise their masculinity. This is reflected in how they shop, and as a result designer brands are implementing these changes in their product strategy.

Gucci by Alessandro Michele (Courtesy Vogue Runway)

Gucci by Alessandro Michele (Courtesy Vogue Runway)

 

Celine by Hedi Slimane (Courtesy of Vogue Runway)

Celine by Hedi Slimane (Courtesy of Vogue Runway)

 

There has also been a change in formal menswear. New players such as Thom Browne, Musika Frère, or recognized designers such as Ozwald Boateng have brought new product strategies to this category. Ozwald Boateng has mixed traditional classic British tailoring with color and new cuts targeting elite consumers who have unique personalities and are not part of the status quo.

Thom Browne, with his wild creativity, his fantastic tailoring and commercial core product pieces, with a clear brand identity such as the tricolor web, has won a fan base among millennials who were looking for an alternative from traditional formalwear.

And then we get to Musika Frère, a brand that was born in social media, created by Aleks Musika and Davidson Petit- Frère. This brand has a “neoclassic tailoring” style, as the creators themselves call it, specializing in custom suits that often come in unusual colors, patterns and details. This brand’s style has drawn famous celebrities in the African American community.

Ozwald Boateng (Courtesy of OzwaldBoateng.com)

Ozwald Boateng (Courtesy of OzwaldBoateng.com)

Thom Browne (Courtesy The New York Times)

Thom Browne (Courtesy The New York Times)

 

Musika Frere (Courtesy of Instagram)

Musika Frere (Courtesy of Instagram)

So, what do all these brands have in common? Their product strategies have successfully attracted a specific tribe that still wants the elegance of a suit but in a unique and special way, something that truly represents them and their personalities and that makes them stand out.

As menswear evolves, brands in the industry have realized that the fundamental formula to attract new and younger consumers is to truly represent them. The key for fashion houses now is to adopt this bottom-up approach, understand their consumers, their tribe and subcultures, in order to cater to them in a genuine way. All of the above-mentioned brands have used different menswear strategies to be relevant to the market and its future generations. They have taken risks because they know that nowadays, men are freer and use fashion to show who they truly are.

To learn more about menswear design, be sure to check out the new menswear discipline on our  University of Fashion website.