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Posts Tagged: "Philipp Plein"

WELCOME TO THE FIRST METAVERSE FASHION WEEK – DIGITAL FASHION HAS ARRIVED

An Imitation of Christ look for Decentraland’s Metaverse Fashion Week. (Photo Credit: WWD)

Spring 2022 Fashion Month may have ended last month, but runway shows continued. Where you ask? Welcome to Metaverse Fashion Week (MVFW)!

For the past three years UoF has been reporting on the importance of the 3D design software and the concept of the Metaverse and its potential within the fashion industry. And so, at last, we finally got to watch the first major fashion industry-backed Metaverse fashion week, Thursday, March 24th to Sunday, March 27th. And just like that, fashion history was made.

Where was Metaverse Fashion Week Held?

Decentraland, a 3D virtual world browser-based platform, hosted the first Metaverse Fashion Week, with more than 60 luxury and digital brands presenting. (I wonder if the CFDA be adding  MVFW to the fashion calendar?).

Several innovative, early adopter fashion brands, and even some established brands, virtually presented their Spring 2022 collections in different “neighborhoods” or “districts” on Decentraland’s platform within their newly created ‘Fashion District’. The four-day event was packed with fun events that included digital fashion shows (which took place on three virtual runways), after parties, and even shopping events. Some merch was offered for sale as ‘wearables’, while others were offered as collectibles that were later uploaded to NFT marketplaces like OpenSea.

Before the event launched, Giovanna Graziosi Casimiro, head of Metaverse Fashion Week, told WWD, “I think people will be amazed, because our team has been working so much to really achieve unique spaces in 3D and unique shops for the stores.” The team created a broad range of activities, with multiple simultaneous events. Casimiro added, “But they will be planned in a way that people have a chance to see all of them.” There will be plenty of after parties. The idea is that we bring people to see the events, but they can stay inside the platform and see a great performer and DJs. It’s going to be really fun.”

Inside the Metaverse Fashion Week runway arena. (Photo Credit: WWD)

The MVFW team anticipated a large number of new visitors joining the metaverse for the first time, so Decentraland offered instructions on their website to help first time visitors enter as guests. They also helped newcomers set up their digital wallets to shop, but visiting and touring the venues was free and open to all.

The opening installment began with Selfridges’ Decentraland venue on Wednesday, March 23rd, which was followed by four days of runway shows, brand activations, interactive experiences and countless shopping experiences across multiple digital storefronts which showcased wearable looks on avatars, NFTs, artworks and more.

Brands participating included Tommy Hilfiger, Dolce & Gabbana, Elie Saab, Nicholas Kirkwood, Perry Ellis, Imitation of Christ, Estée Lauder, Etro and many more, with several setting up shop in digital stores where guests could teleport, browse, and of course, shop.

In the Luxury Fashion District, Decentraland’s newest district, visitors were able to attend fashion shows and shop for luxury items in the metaverse. The Luxury Fashion District, which was sponsored by UNXD, a curated marketplace for the best of digital culture, and Vogue Arabia, was where many brands made their Web3 debut, such as Dolce & Gabbana, Etro, Elie Saab, Imitation of Christ, Dundas, Nicholas Kirkwood x White Rabbit, Faith Tribe, and Guo Pei.

Tommy Hilfiger remarked, “When I founded my namesake brand in 1985, I never imagined I’d see a time when fashion weeks would be held in a 3D, fully virtual world. As we further explore the Metaverse and all it has to offer, I’m inspired by the power of digital technology and the opportunities it presents to engage with communities in fascinating, relevant ways.”

The Rarible District hosted a temporary space with pop-up shops that included Placebo Digital Fashion House, The Fabricant, Fred Segal, Perry Ellis, Artisant in collaboration with Puma, Miss J Collection by Crypto Couture, NFT artist Marcomatic and more.

According to sourcingjournal.com, “Mango’s development in the metaverse environment is yet another example of the company’s innovative character and its strategy based on constant innovation,” said Jordi Álex, Mango’s director of technology, data, privacy and security. “We have created a specific team dedicated to the development of digital content, where new professionals will be joining in the coming months, in order to develop new projects in the future that will allow us to add the virtual environment to the digital and physical environments in our channel ecosystem.”

Oh, and if you are interested in owning property in the metaverse, (yes, you CAN buy property there and will need a realtor) you could go to the virtual real estate marketplace Parcel x Metaparty Community Precinct.  The Community Precinct offered a multilevel experience with mini-games, chill-out floor, and fashion show experience that highlighted Decentraland’s wearables designer community. Meanwhile, the MetaTokyo community launched a museum, Space by MetaTokyo, plus its own wearable collection through the Decentraland marketplace. DRESSX, was virtual store inside Metajuku, another shopping district.

Boson Protocol’s metaverse marketplace hosted more than a dozen brands that were selling NFTs tied to exclusive, real-world luxury products. Modeled after Paris’ Avenue Montaigne, this boulevard of metaverse stores featured brands such as Tommy Hilfiger and Hogan tomWeb3-first brands like Cider, IKKS, Deadfellaz, 8sian, The Rebels by House of Kalinkin, Christine Massarany, Anrealage, Wildfangz by Fang Gang, Wonder and more.

At Threedium Plaza, brands ranging from DKNY to Phygicode by Wyldflwr showcased their 3D creations in the plaza. Here, shops featured 3D wearable pieces, but also went beyond fashion with fun experiences including General Motors’ latest electric vehicles.

Interior view of Cash Labs’s mixed media art gallery. (Photo Credit: WWD)

The Meta Funaverse

Metaverse Fashion Week also hosted plenty of fun parties, such as #FashionFridays a pre-party show that got fashion week off to a festive start on TwitterSpaces. Luxury fashion house Dolce & Gabbana held the first after-show party, while Hogan + Exclusible held a soiree on Saturday. And the parties and festivities kept going on and on.

A few other captivating projects took place, such as The Vogu x Hype and Sophia the Robot’s look at the future of A.I. fashion, Imitation of Christ’s installation and performance, and a luxury eyewear store by Garrett Leight, with exclusive frames and wearables for your avatar.

The Philipp Plein show at Decentraland’s Metaverse Fashion Week. (Photo Credit: Martino Carrera)

Metaverse’s Early Adopters

German fashion designer Philipp Plein took the metaverse by storm. Viewers attending his event were provided the full fashion show experience with a runway show held in his own $1.4 million Decentraland estate, an afterparty with real-life DJs, and a see-now- buy-now collection, which was available as limited-run NFTs on Decentraland’s marketplace. His show took place on Thursday night at the Plein Plaza central square surrounded by Plein-branded skyscrapers. The runway was a metallic skull-shaped animatronic that opened its mouth revealing avatar models in the designer’s latest creations. The collection was named Pleinverse $eason 1 and was developed by Crypto King$, the nickname behind Plein and digital artist Antoni Tudisco, who spearheaded the label’s metaverse activities. The label also hosted an afterparty, with the Australian DJ duo Miriam and Olivia Nervo who were pumping up the music.

Italian luxury house Dolce & Gabbana held one of the most realistic metaverse fashion shows. Guests had to “teleport” to the location, and that’s only if they managed to understand how to do it. The experience was not unlike finding the right show address down the winding streets of Milan, Paris, London, or New York, with the exception of being stuck in traffic. As for the show, the label featured cat-faced avatar models emerge from two giant lotus-like structures dominating the two sides of the runway. Just like a IRL show, there was strobe lighting, upbeat music and charming digital clothing. Case in point, a LED-lit broad-shouldered mini frock. As for showgoers, attendance was disappointing, and they were not your typical fashion insiders. Some avatars jumped onto the runway while the show was going on, while other attendees typed in the chat box so they really did not pay attention to the models. While it was a fun experience, Dolce & Gabbana’s regular clients were missing from the scene.

Imitation of Christ. (Photo Credit: WWD)

The Imitation of Christ store was an ode to punk-rock fashion, as well as an antiwar statement. There were signs aimed at Putin to stop his war, as well as support for Ukraine and the Ukrainian flag. On the first floor, mannequins were dressed in streetwear looks, such as hoodies, catsuits, kilts, and fashionable combat boots. Meanwhile, on the second floor, you could find the label’s signature couture-like designs.

Scenes from Decentraland’s Metaverse Fashion Week. (Photo Credit: WWD)

Guo Pei, the Asian designer best known for her luxurious, couture-like pieces, had a boutique on Luxury Street. There you could find a digital version of the designers exquisite creations, but unfortunately, the digital version did not compare to the magnificent embroidery of the real-life version.

Meanwhile, for Selfridges, the goal was to offer a “fusion of fashion and art,” Jeannie Lee, head of buying for Selfridges, told WWD.“We currently have launched a project called ‘Universe,’ based on a collaboration with Paco Rabanne and [Victor] Vasarely,” she said. “He used the prints of it from the artwork, and we were so inspired that we decided to build a physical installation featuring artwork from the Fondation, then also wearable pieces from Paco Rabanne’s archives, from the 1966 collection called the ’12 Unwearable Dresses,’ and everything is on display like a museum-grade, temperature-controlled [exhibit] in Selfridges.”

Selfridges’ Decentraland venue, which opened Wednesday, evokes its real-world Birmingham, England, location. (Photo Credit: WWD)

In the future, Selfridges does plan to release NFTs, but at this point the store was used to create a visual experience and to celebrate fashion and art.

The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week. (Photo Credit: Martino Carrera)

Etro also held a virtual runway show and pop-up shop in the Luxury Fashion District. The brand’s digital collection launched the Liquid Paisley pattern, “a contemporary take on one of the house’s most iconic codes, in a vibrant palette of fresh and joyful shades, with a gender-fluid approach driven by Etro’s open and inclusive vision. A collection without gender boundaries in a fashion show that will be accessible to everyone,” Veronica Etro, creative director of the women’s collection, said in a statement to WWD. Customers will be able to buy Etro’s ready-to-wear and accessories, as well as customize their avatars with collection items.

In a recent interview with Luis Fernandez of @LUISFERN5 Creative Design Agency, published on the CFDA website, Fernandez was quite bullish on the future of the metaverse for fashion, especially the experiential ‘Store of the Future”.

As we enter this new digital universe, the opportunities are endless. It will take the creative and entrepreneurial minds of those of us in the fashion industry to push the boundaries and to be on the cutting edge of how to marry the ‘real’ world with the ‘tech’ world. Let’s face it, no one ever thought that online fashion education would ever be a ‘thing’ when University of Fashion burst onto to scene in 2008, right? Meanwhile…. We are now madly working on lessons for our subscribers on how to design in 3D. So stay tuned!

Tell us, are you as exited about the metaverse as we are? Will you use the Metaverse to build your brand?

Halloween Inspired Looks Right Off The Runway

- - Fashion Shows, Trends

In Need of a Costume……..

Thom Browne Spring 2018 Show (Photo courtesy of Vogue.com)

Thom Browne Spring 2018 Show (Photo courtesy of Vogue.com)

We look to Fashion Week for the latest trends and style inspirations, as well as celebrity sightings, street-style stars, and drop-dead gorgeous models, but at times, runway looks can be a great source of originality for Halloween costumes. Forget the creepy, zombie  motifs. The spring/summer 2018 collections offer more feminine and sexy variations to play dress up in. Themes ranged from Disney princess’ to Andy Warhol pop art prints.  So take a look below, and see the most creative styles that’ll have you covered when it comes to costume originality and give you major high-fashion cred.

Prada Spring 2018 Show (Photo courtesy of Vogue.com)

Prada Spring 2018 Show (Photo courtesy of Vogue.com)

Swan Lake

Every little girl dreams of being a ballerina and for spring, Thom Browne created an alternate universe at the Hôtel de Ville with magic wands and pouches full of glittery fairy dust. The possibility of magic and mischief filled the air. This whimsical show was an ode to childhood fantasies – think mermaids, unicorns and ballerinas. Browne’s vision of a ballerina was am encrusted pearl studded bodysuit as they danced down the runway, now that’s what you’d call a fairy-tale beginning.

Meanwhile, Jeremy Scott was also inspired by the ballet, but his version was a tougher girl, for his Moschino show – think biker ballerina. Scott showed a variety of leather jackets, satin bustiers, tulle tutus, and fishnets in a couple dozen variations on the runway.

Thom Browne Spring 2018 Show (Photo courtesy of Vogue.com)

Thom Browne Spring 2018 Show (Photo courtesy of Vogue.com)

Moschino Spring 2018 Show (Photo courtesy of Vogue.com)

Moschino Spring 2018 Show (Photo courtesy of Vogue.com)

Fairy-Tale

Fairy Tales do come true – and no one was able to capture the joy of fairytales and princesses better then Walt Disney. For spring, Philipp Plein’s theme was “Good Gone Bad.” His recurrent logo was a ball-gagged and bonded Alice in Wonderland character (or was it Cinderella?). Plein anlo showed a handful of T-shirts that read “Plein Fairytale Crew”. Was it a fairy tale? No. But wouldn’t it make a great costume?

Meanwhile, Alessandro Michele showed an intense, contradictory, and literally dark experience, for his spring 2018 Gucci show. It was full of glitter and glam, ’80s shoulders, English tweeds, Disney and Sega references, with all his recognizable eclectic mix of reworked vintage chic. Who wouldn’t love a Snow White sequin sweatshirt?

 

Philipp Plein Spring 2018 Show (Photo courtesy of Vogue.com)

Philipp Plein Spring 2018 Show (Photo courtesy of Vogue.com)

Gucci Spring 2018 Show (Photo courtesy of Vogue.com)

Gucci Spring 2018 Show (Photo courtesy of Vogue.com)

Gucci Spring 2018 Show (Photo courtesy of Vogue.com)

Gucci Spring 2018 Show (Photo courtesy of Vogue.com)

 Pop-Art

The fashion and art world go hand in hand as many designers look to artists for inspiration. For Spring, both Raf Simons for Calvin Klein and Donatella Versace where influenced by the works of Andy Warhol and his iconic Pop-Art prints. For Raf Simons’s Calvin Klein, he experimented with American classics but in a subversive way. His new motifs for spring included Andy Warhol prints of Dennis Hopper circa Easy Rider and a 1971 Sandra Brant (is there an art movement more American than Pop?), cheerleaders, and horror movies.

Meanwhile, Donatella Versace gave a tribute to her brother Gianni,  founder of the Versace label, as the 20 year anniversary of his murder just past. It was a tribute celebrating Gianni’s inspirations and creations, and  “a genius . . . an icon . . . my brother” stated Donatella Versace.  She wanted the focus to be on his life, not his violent end, but also his feminist leanings and the eternal relevance of his designs. So of course, among the medusa and baroque motifs, there were plenty of Andy Warhol prints.

Miuccia Prada was also inspired by pop art, but of the comic book variety. Prada presented an empowering show, set among the work of women cartoonists and manga artists whose drawings dominated the company’s huge headquarters. The collection was based on putting her stamp on a blank canvas. Coats, jackets, and cropped pants were screen-printed in the various artists’ works. The result was a strong and feisty collection, with a nod to the early 80’s clubkid; but all with Prada’s sophisticated and chic hand.

Versace Spring 2018 Show (Photo courtesy of Vogue.com)

Versace Spring 2018 Show (Photo courtesy of Vogue.com)

Calvin Klein Spring 2018 Show (Photo courtesy of Vogue.com)

Calvin Klein Spring 2018 Show (Photo courtesy of Vogue.com)

Calvin Klein Spring 2018 Show (Photo courtesy of Vogue.com)

Calvin Klein Spring 2018 Show (Photo courtesy of Vogue.com)

Prada Spring 2018 Show (Photo courtesy of Vogue.com)

Prada Spring 2018 Show (Photo courtesy of Vogue.com)

Groovy

One of the easiest Halloween costume trends to pull off are the Sixties, think peace, love and happiness. Think Woodstock. And no-one does it better than Anna Sui. She laser-cuts through the past, pulling references together for a beautiful collage that is at once nostalgic, modern, and a bit kooky.

Marc Jacobs showed a happy and upbeat spring collection with giant daisies and other overscale flowers; the collection was filled with Crayola colors, tinsel trimmings, and sequins, sequins, sequins. Jacobs’s idea here was to return to the archives, passing old ideas and former hits through “exaggerated, decadent, and exotic” filters. This is hippy chic in the most lux sense.

Stacey Bendet, the quirky designer behind the Alice + Olivia label, also gave a nod to the sixties with a re-imagined version of the hippy-chic with floral peasant dresses and bohemian inspired tops with bell-bottom denim.

Anna Sui Spring 2018 Show (Photo courtesy of Vogue.com)

Anna Sui Spring 2018 Show (Photo courtesy of Vogue.com)

Alice + Olivia Spring 2018 Show (Photo courtesy of Alice + Olivia)

Alice + Olivia Spring 2018 Show (Photo courtesy of Alice + Olivia)

 

 

Marc Jacobs Spring 2018 Show (Photo courtesy of Vogue.com)

Marc Jacobs Spring 2018 Show (Photo courtesy of Vogue.com)

Dynasty

With the remake of the 80’s television series Dynasty, Eighties inspired costumes will be a sure fire hit. Anthony Vaccarello, the young designer behind Saint Laurent had plenty of dresses to choose from – from ostrich feather knee high boots to bubble hem dresses. Vaccarello’s collection was bold and cohesive, a real tribute to the founder Yves Saint Laurent. The show, held under the Eiffel Tower, was a bright and brilliant shot of sexuality, provocation, and the promise of all kinds of fun for a new generation. It was the Eighties in the most fabulous way.

Meanwhile, Waight Keller debut her first collection under the Givenchy label. Keller looked back and was inspired by the founder of the house, Hubert de Givenchy. She looked to his dynamic sketches, and zeroed in on how he started everything with the ‘shoulder;’ also, that he was a fan of graphic prints. So naturally, her runway looks were filled with strong shoulder looks, graphic prints and bold colors – just perfect for an Eighties revival costume theme party.

 

Saint Laurent Spring 2018 Show (Photo courtesy of Vogue.com)

Saint Laurent Spring 2018 Show (Photo courtesy of Vogue.com)

Givenchy Spring 2018 Show (Photo courtesy of Vogue.com)

Givenchy Spring 2018 Show (Photo courtesy of Vogue.com)

 

So with all these easy to interpret runway looks, what will you be this Halloween?

Top Ten 2017 Millennial Fashion Trends

- - Trends

10 Top 2017 Millennial Fashion Trends

Spring is in the air and as the temperatures heat up, so do the fashion trends. Here is a look at the top ten fashion trends that millennials will embrace for spring and beyond.

Tickled Pink

Diana Vreeland once said “pink is the navy blue of India” and this spring designers from New York to Paris have embraced the femininely sweet shade. But don’t be fooled, although the hue is chock-full-of-saccharine, these looks are anything but girlie. The color palette runs the gamut from soft pastel tones to bold vibrant shades and can be found on everything from chic dresses and suits to the “It Bag” of the moment.

 

Céline (Image Credits: Vogue.com)

Céline (Image Credits: Vogue.com)

Maison Margiela (Image Credits: Vogue.com)

Maison Margiela (Image Credits: Vogue.com)

Making A Statement

Forget logomania. Millennials are embracing statement tees as they take a political stance against the unjust. In a throwback to Katharine Hamnett’s political slogan tees of the late 80’s and early 90’s, today’s variety can already be found all over Instagram and on celebrity “It Girls”.  From Christian Dior’s “We Should All Be Feminists” version to Sacai’s “Horror Show” motto, these tees are already street-style approved.

Christian Dior (Image Credits: Vogue.com)

Christian Dior (Image Credits: Vogue.com)

Sacai (Image Credits: Vogue.com)

Sacai (Image Credits: Vogue.com)

 

Sporty Spice

Millennials are creatures of comfort as they continue to embrace the athleisure trend. Oversized Vetements sweatshirts were street-style approved this past fashion week and were worn by every fashion “It-Girl and Boy” proving this trend has staying power.

Vetements (Image Credits: Vogue.com)

Vetements (Image Credits: Vogue.com)

 

Philipp Plein (Image Credits: Vogue.com)

Philipp Plein (Image Credits: Vogue.com)

Get Graphic

These stripes are not for the board room. For spring, designers are focusing on graphic, striped patterns that can be found on cool separates for day or night. These bold looks are selfie approved by fashionistas on both sides of the Atlantic.

Proenza Schoular (Image Credits: Vogue.com)

Proenza Schoular (Image Credits: Vogue.com)

Marni (Image Credits: Vogue.com)

Marni (Image Credits: Vogue.com)

Jean Therapy

Who doesn’t love denim? Denim is the uniform for millennials, but for spring, the durable fabric is anything but basic. There are so many choices in the denim market from mom jeans to skinny; to wide-leg to cut-offs; anything goes. Celebrities and models off duty have also taken to wearing intricate embellished denim from day to night.

 

Junya Watanabe (Image Credits: Vogue.com)

Junya Watanabe (Image Credits: Vogue.com)

 

Dsquared2 (Image Credits: Vogue.com)

Dsquared2 (Image Credits: Vogue.com)

80’s

Everyone loves a good throwback, and for spring, designers are looking to the Eighties for inspiration. From Gucci’s one shouldered ruffled number to Balmain’s electric blue suit; these bold looks are dramatic and daring.

Gucci (Image Credits: Vogue.com)

Gucci (Image Credits: Vogue.com)

Balmain (Image Credits: Vogue.com)

Balmain (Image Credits: Vogue.com)

 

 

Armed Forces

It’s become the uniform trend for millennials as military inspired and utility pockets are all the rage. For spring, the trend gets a chic update from  Marc Jacob’s flirty take on camouflage to Dries Van Noten’s urban outerwear– these looks have plenty of charm.

Marc Jacobs (Image Credits: Vogue.com)

Marc Jacobs (Image Credits: Vogue.com)

 

Dries Van Noten (Image Credits: Vogue.com)

Dries Van Noten (Image Credits: Vogue.com)

Boudoir

Inner-wear as outerwear is all the rage as designers look to the boudoir for inspiration. Touches of lingerie references can be found on flirty bra tops, seductive slipdresses and sexy briefs.

Alexander Wang (Image Credits: Vogue.com)

Alexander Wang (Image Credits: Vogue.com)

 

Moschino (Image Credits: Vogue.com)

Moschino (Image Credits: Vogue.com)

Sheer Delight

You’re so transparent. Designers are making a case for sheer clothing as the transparent trend continues to go strong for spring thanks to celebrities like Kim Kardashian who wears the trend with such confidence and bravado.

Chistopher Kane  (Image Credits: Vogue.com)

Chistopher Kane (Image Credits: Vogue.com)

 

Ann Demeulemeester (Image Credits: Vogue.com)

Ann Demeulemeester (Image Credits: Vogue.com)

Outerwear

This year has been the year of great outerwear, from cool embroidered bombers to oversized puffers. For spring, the trend continues with Balenciaga’s bright puffer vest as well as quirky silk bombers.

Balenciaga (Image Credits: Vogue.com)

Balenciaga (Image Credits: Vogue.com)

 

Gucci (Image Credits: Vogue.com)

Gucci (Image Credits: Vogue.com)