University of Fashion Blog

Posts Tagged: "pattern making"

The Future of Fashion: Power in Numbers

Year 2020 is upon us, and there’s no better time to take pause, reflect on the decade gone by and plot a bright new course forward.

In the past ten years, the fashion industry has seen some major shifts. In New York alone, the home of fashion week has bounced around from Bryant Park to Lincoln Center to the piers and beyond as designers have adjusted to a changing industry. Once extravagant runway shows have turned into presentations, private viewings for buyers in showrooms and studios, if not online iterations designed to showcase offerings. The power of social media and social media influencers have changed how designers market, brand and promote themselves. And the topics of sustainability, slow fashion and increased concern with how, where and by whom clothing is made have taken center stage.

Consumers have changed, too. In response to the fast and furious pace of social media, “I want it now!” mentality has driven designers to a see now, buy now cycle of production and selling in order to get their customers the clothes they want the day after they see them posted on Instagram. But consumers have also become more thoughtful with the fashion dollars they spend, taking into consideration the consequences of “fast fashion” on the environment and the humans behind the sewing machines making 9.99 trend-of-the-moment pieces.

All in all, the age old model of designing as an independent “head of house” designer, showing a collection, hoping buyers will bite, producing orders and delivering garments six months later to retailers has been turned upside down. Today designers are required to innovate, create, collaborate and develop a path in the fashion industry that will keep their design dreams alive.

The upside of this upheaval is that a bold new day in fashion is upon us—a future that is less about ego and more about educated decisions, less about opulence and more about open conversations about the real challenges our industry is facing. Running a profitable fashion business is a multifaceted operation, with more roles that need to be filled than any one human can possibly sustain.

In our opinion, the path forward will be paved with groups of designers and experts coming together for a common goal. Think of creative factories where there is no singular Marc Jacobs or Ralph Lauren, but instead a group of people, each with a particular talent, banding together as they work toward a common creative vision.

Consider for a moment the power of putting together a team of the following:

Sustainability Expert – Someone who can focus on making affordable and sustainable decisions in terms of materials and processes used. A sustainability expert may also focus on in house sustainable labor practices and options, think creating structure so that all involved enjoy a work/life balance and a healthy environment while at work.

Innovator – A designated innovator is one who can research new methods, ways of producing, materials, structures that support the efficacy of the the team’s common vision. An innovator is focused on the next step of the group’s progress.

Designer(s) – This individual or group of individuals set the aesthetic vision for the group. Imagine bringing together a team with specializations in womenswear, menswear, accessories, etc.

Pattern Maker(s) – Pattern maker(s) carry out the technical aspects of the groups vision, whether by traditional flat pattern or using 3D software, pattern makers create a library of patterns for the group.

Social Media Guru – Someone who thrives on the fast paced, changing world of social media and understands which channels appeal to the group’s customer as well as when and how frequently to release content plays a key role in any successful business today.

Influencer – An influencer who has a significant social media following and who aligns with the vision of the brand can truly alter the course of brand awareness and sales.

Brand Manager – Someone who acts as a liaison between photographers, a social media guru, designers, etc. and makes sure messaging is consistent. A brand manager may also seek out partnership opportunities that support the group.

Of course, this list is not exhaustive…there are models, photographers, and so on to consider. However, just imagine as an emerging designer, dedicating as much time to finding your tribe of like minded people with strengths different from yours as you do to learning how to draw a croquis.

Imagine pooling resources as you build a fashion business.

Imagine having emotional and professional support as you go through the typical ups and downs of any business venture.

And imagine not feeling the weight of an entire fashion brand on your shoulders as well as having a supportive team around you to celebrate the successes you will experience.

This notion of “better together” is already starting to take shape. In a recent WWD article, 7 New Designers to Watch for Spring 2020, you’ll notice only a couple of independent designers. The rest are brands made up of two, sometimes three designers under a common label.

The team at Colville Image: www.drapersonline.com

For example, in Milan, Colville is made up of Lucinda Chambers, Molly Molloy and Kristin Forss, three designers that met 15 years ago while working at Marni. Collectively, they share experience in styling, journalism (Chambers is the former British Vogue fashion director) as well as both menswear and womenswear. They speak to this idea of power in numbers when they say, “We are surrounded by amazing people who have become our mentors and influencers, friends, colleagues and each other. We involve friends to work and collaborate with us, we are building a Colville community, the collection isn’t just one voice and not even three but many, it’s an inspiring way to work.”

The team at Commission Image: @commissionnyc

In New York, Commission, a brand by designers Jin Kay, Dylan Cao and Huy Luong, is a great example of a tribe of designers with a common creative vision. All three designers are first-generation immigrants from Asia and inspired by their mothers’ style. They share an impressive collective resume of experience. Kay has designed for Gucci, Narciso Rodriguez and Prabal Gurung. Cao has taken turns at Alexander Wang, 3.1 Phillip Lim and R13, and Luong is a photographer with a background in visual communication design. Not only does this tribe of artists share an extensive list of strengths and a creative vision, they are also tied to a greater purpose of combatting the stereotypical and literal translation of “Asian” beauty and culture in the fashion industry.

It’s been a decade since I showed my graduate collection for the Academy of Art at NY Fashion Week (in Bryant Park!) and I never could have predicted how fashion would change. But now, ten years later, I am inspired by the thought of future designers banding together for the ride. Fashion is such a wonderful world of creativity, passion and excitement and it’s meant to be shared. In 2020, my wish for you is to honor and recognize your own strengths and seek out your tribe for the rest!

Are you inspired by other design teams? Please share below in the comments.

 

 

 

 

WE JUST GOTTA BRAG

FEELIN’ THE LOVE

As the University of Fashion, the world’s first and largest online fashion education video library, enters its 11th year in business, we thought we’d devote this week’s blog to why our subscribers love us so much. Besides the hundreds of great lessons that we offer, our subscribers have told us how much they love our super-directional Pinterest boards, as well as our Facebook, Instagram and Tweets, which provide up to the minute fashion event coverage, inspiring quotes and feature our new lessons. Oh yeah, and they love our You Tube channel. Our free sleeve sloper lesson on YT has remarkably hit an all-time high of 837K views, yikes!  But, let’s not forget other UoF freebies – our set of mens, women’s, children’s and plus size croquis give-aways which, drum roll please…have had more than 400K downloads and are still going strong!

For those of you who aren’t familiar with us, well then please, come out from under that rock and check us out!

https://www.youtube.com/watch?v=UpETLHSVxsU&feature=youtu.be&t=6

 

TOP 10 REASONS WHY PEOPLE LOVE US

  1. Learn from Industry Pros and Top College Professors
  • We recruit only the best people in the fashion industry to teach our lessons. Each teacher is selected because they’re considered an expert in their field.
  • Our college instructors are selected for their particular area of expertise and based on their college peer and student evaluations. We interview hundreds of teachers before we choose.
  1. Lesson Satisfaction 8.97 out of 10
  • Before deciding on which lessons to film, we do research. We interview and survey hundreds of our customers to find out what they would like to learn.
  • We poll our high school and college students and teachers, our industry customers and our home sewers. Each plays a huge role in the lessons that we choose to film.
  • An outside firm recently surveyed 500 of our customers and asked them to rate the lesson that they most recently completed. On a scale where 10 is the “most satisfying”, the U of F scored an average of 8.97.
  1. Founded by a Designer for Designers
  • UoF was founded by Francesca Sterlacci, a former designer/entrepreneur, author and college professor from FIT and AAU. As chair of the Fashion Dept. at FIT, Francesca learned that high school students interested in fashion college needed help with their portfolios. Current fashion college teachers & students desperately needed tutoring, especially in the disciplines of draping, patternmaking, sewing and fashion drawing. While some colleges offer tutoring to their students, none have on-call, 24/7 service. Enter UoF.
  • Fashion industry professionals looking to upgrade their skills can’t find time to go back to school and so for them, UoF is the perfect solution.
  1. Enjoy College Courses in the Convenience of Your Home or Office
  • Subscribers choose from over 450+ lessons at a level that suits their particular skill level, whether they are a beginner, intermediate or advanced student.
  • Subscribers get to watch, replay and access our lessons from a computer, tablet or smart phone as many times as they wish.
  1. Videos that Keep You Stay Engaged & Visually Stimulated
  • To reinforce and add to the learning experience, our video editors have added state-of-the-art motion graphics to help the viewer get a better understanding of the material.
  • Each lesson is broken up into modules with music transitions so the viewer can take breaks in between each module or conveniently play back a module for further clarification.
  • Our videos are easy to follow, never boring, and move at a pleasant pace. Viewers have the option to rewind and review as many steps as necessary, which, is another benefit of learning by video.
  1. Find Everything You Need to Get Started
  • For beginners, UoF starts out by teaching how to create a portfolio for fashion college application.
  • UoF offers 13 fashion disciplines: draping, pattern making, sewing, fashion drawing, CAD art & pattern making, accessory design, knits, childrenswear, menswear, product development, fashion business and a fashion lecture series with lessons covering textiles, color theory, trend forecasting, fashion history and prominent fashion luminaries.
  • In addition to a resource library of suggested books, museums, schools and fashion terminology, we are also a one stop shop marketplace for the tools, supplies, machines, fabrics, dress forms, trims and art supplies that you will need for our lessons.
  1. We Keep You Connected to the Fashion Industry
  • Whether you are a working professional, a student, a teacher, a home sewer or one of the fashion curious, you will be able to access lectures including how to choose a dress form, how to pad a dress form, lectures by fashion book authors, and other topics such as textiles, the state of the fashion industry, current fashion trends and much, much, more!
  1. Schools & Companies Get Expert Help
  • We help colleges strengthen their existing curriculum with expert tutorials in all of the major fashion subjects and in the creation of hybrid classroom learning. In addition, we offer online licensing options for schools to create their own online degree programs.
  • High schools get the benefit of expert teachers without having to spend money on recruiting teachers with specific skill sets. And, access to our video library  is a great way to start a fashion club!
  • Companies use UoF to assist their employees in keeping current with fashion industry best practices.
  1. We are Affordable
  • Whether you are an individual subscriber who chooses a monthly or yearly option, or you are a high school, college, public library, group or organization, a subscription to UoF enables you to access all of our website and video content as well as our transcripts, 24/7 for the duration of your subscription. And…all of our lessons are now closed-captioned.
  1. We Now Have Books to Complement our Beginner Videos
  • As of January 2019, we offer, for purchase, a Beginner Techniques book series in Draping, Pattern making and Sewing. This reinforces the learning process and is a great way to learn, since the books follow the videos step-by-step, frame-by-frame. Don’t take our word for it, check out our Amazon reviews!
  • And, speaking of reviews…check out our industry, subscriber and academic testimonials and our press reviews to see why people in 177 countries love us. And thank you…WE FEEL THE LOVE!

Let us know which lessons are your favorite and what lessons you would like to see on UoF’s site!

All I want for—fill in the holiday—is the gift of fashion

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If you’ve been keeping up with the U of F blog, you’ll know that the Gen Zers on your holiday lists crave experiences. And when it comes to gift giving in 2018 (and beyond), the University of Fashion has experiences galore for the fashionistas in your life, no matter their age. In fact, we have unique gifts that will inspire year-round learning and making for the fashion lovers you know. Read More

Learning fashion design just got easier, thanks to UoF founder and author, Francesca Sterlacci

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Helen Ronan & Anastasia Scott (Laurence King Publishing), Francesca Sterlacci (University of Fashion), Dr. Jennifer Harmon (winner) and Jane Hegland (ITAA President)

In the fashion industry, so many of us can get swept up in the shiny end result presented on the runway during fashion week or the most viewed Instagram story of the day or perhaps, the must-have It Bag of the season.

And sometimes, the work of the dedicated, behind-the-scenes professionals who make It Bags and Instagram-worthy content possible in the first place, can go unnoticed. In this post, I’m not talking about hard-working designers, pattern makers and sewers—I’m going one step further behind the scenes to feature someone who works tirelessly to support designers in every which way she can—University of Fashion founder, Francesca Sterlacci. Read More

Machine Made Masterpieces

A look by Machine Maven, Iris van Herpen Photo courtesy of

A look by Machine Maven, Iris van Herpen Photo courtesy of scostumista.com

What if you were told to “think outside of the fabric store and a dress form” when creating a garment?

And we’re not talking “you’ve got one hour in the grocery store and a budget of $25 to create a red carpet look” Project Runway challenge.

If a trip to the fabric store was not an option, where would your creative mind go? Read More

Big news for your smallest muse

- - Childrenswear

If you are joining the growing number of designers tapping into the childrenswear market, you may be on to something big. From Blue Ivy to Prince George, celebrity kiddos are driving clothing sales in droves. In addition, brands like Stella McCartney and Marc Jacobs have created “mini me” collections which offer kid-sized versions of their most popular adult offerings to support the increased demand for luxury childrenswear options. Read More

Instructor spotlight: Martha Palaza

There’s nothing like the excitement (and sometimes nerves!) that accompany the start of a new school semester. As fashion design students, you’re busy gathering the supplies you need for your next draping class, researching inspiration for your next project and possibly beginning to put together your professional portfolio. Most likely, you are also building your professional network as you work with your classmates and get to know your instructors. Read More