University of Fashion Blog

Posts Tagged: "Pandemicwear"

Pandemicwear…a new fashion category?

Image credit: Naploungewear.com, Gentleherd.com and Onecozyday.com

We are thrilled to hear the news that Covid numbers are diminishing and vaccinations are on the rise. However, knowing that we’ll still need to take precautions, i.e. working from home, washing hands frequently and wearing masks until we reach herd immunity, possibly until sometime next fall, has some of us fashionistas thinking about what to add to our wardrobe in the interim.

Remember athleisurewear? That was the classification of merchandise that burst onto the fashion scene in the double aughts, that was a cross between sportswear and activewear. According to the Historical Dictionary of the Fashion Industry (authored by me, Francesca Sterlacci, and former FIT Dean, Joanne Arbuckle):

Athleisure became popular as a result of the yoga pant and leggings craze. This type of clothing, originally designed for working out, became suitable for wearing outside of the gym too. Brands like Lululemon popularized the look and other brands and retailers took notice. Cashmere sweatsuits and luxury workout gear soon found their way into both men’s and women’s wardrobes. An added benefit of wearing athleisurewear is that even if you don’t go to the gym, you can still look like you do. By 2016, athleisurewear entered the bespoke arena with Saville Row tailors showcasing items such as track suits.”

(Image credit: Cozy Earth)

But what about the merch category that preceded athleisurewear called ‘loungewear’? Those of a certain age will remember loungewear being worn around the house at a time when women had lots of leisure time (1950s), that is, before they got to have careers and were liberated in the 1970s.

Well, ‘loungewear’ as a category no longer seemed appropriate thanks to COVID-19. The fact is …home lockdown consists of remote working, teaching & learning, shopping and even Zoom socializing. There’s absolutely nothing ‘leisure’ about that, right?

Some of us have been wearing our PJs all day long, or sweatshirts and sweatpants. And we only feel the need to dress up, do our hair and our makeup if we have a Zoom business call. So, where’s the incentive to care about fashion?

(Image credit: Sew Sketchy)

Sew Sketchy, an illustrated New York fashion influencer created by artist Romy Schrieber, gets her quarantine-look right with her fashion preference for pajama-wearing, but will absolutely never forego her lavish painted nails and iconic sunglasses.

 

Pandemicwear Looks

(Image credit: Atritz.com)

After hours trolling the Internet, I am now seeing a new trend/category emerge that I’m calling, ‘pandemicwear’. When I Googled the word pandemicwear, the first thing that pops up was “Slob-Style Chic” (what to wear when there’s nobody to dress up for except your cat – and Zoom).

I don’t know about you but just knowing that there’ll be at least 5 more months of lockdown until we can all get vaccinated to achieve heard immunity, I’m needing a ‘fashion’ shot in the arm right about now. What I’ve researched is a trove of two-piece sets that are offered in a variety of fibers from cashmere and bamboo to silk blends, that can make you feel dressed up while you are still in lock down.

What I’ve laid out here is not to be considered influencer marketing, it’s just my personal opinion of what I might want to wear around my home to ‘feel’ dressed up without ‘being’ dressed up!

(Image credit: naploungewear.com)

Cashmere… how luxe can you get? I’ve been finding cashmere sets that are casual and chic and great for having to jump on a Zoom call.

(Image credit: Lellyan.com)

(Image credit: Tenmorden.com)

(Image credit: Tenmorden.com)

(Image credit: The Frankie Shop)

And let’s not forget about footwear…. like these comfy slippers from The Frankie Shop that come in a variety of chic neutrals.  And the feather pom-pom slip-ons from Nap.

(Image credit: The Frankie Shop)

(Image credit: Nap.com)

Let’s all hope that we can all get vaccinated within the next few months because, let’s face it, there are so many other clothes in our closets that are feeling pretty neglected right about now.

Got a fav pandemicwear outfit that you’d like to share?