In the ever-evolving realm of fashion, where creativity knows no bounds, a groundbreaking event has captured the world’s attention – New York City’s first-ever AI Fashion Week (AIFW). Though it was billed as a ‘fashion week’ the event was held on April 20 and 21, 2023 at Soho’s Spring Place, the iconic location of past IRL New York Fashion Week shows. The concept for the AI show was spearheaded by visionary minds at Maison Meta, the world’s first AI generative agency founded in New York City in 2022 by Cyril Foiret, in partnership with next-generation online retailer Revolve Group.
The first-of-its-kind event (which doubled as a competition), attracted over 12,000 registrations from global participants. Submissions from 133 digital artists and designers were selected and evaluated by an expert jury that included REVOLVE founder and co-CEO Michael Mente, Head of Fashion Innovation Agency Matthew Drinkwater, renowned makeup artist Dame Pat McGrath and Vogue Japan Head of Content, Tiffany Godoy.
Maison Meta unveiled the top 10 AIFW finalists, who were judged by another panel of industry experts that included Dame Pat McGrath, Vogue Japan’s head of editorial content, Tiffany Godoy, Céline casting director, Natalie Hazzout, and Erika Wykes-Sneyd of the Adidas Studio Web3. Maison Meta invited the public to take part by voting for the collections they liked the best on its website. Three of the winners will have their AI-generated designs produced and sold by REVOLVE for the real world.
At its simplest form, artificial intelligence is a field which combines computer science and robust datasets to enable problem-solving.
With strict guidelines in place, designers were not allowed to use prompts that relied on the work of exisiting designers’ work. Rather, they were encouraged to use heavily researched prompts in order to create wholly unique ideas. The results shattered preconceived notions by positioning artificial intelligence as a co-designer rather than a replacement for human ingenuity. Designers collaborated closely with the algorithms, guiding them to refine their output and infuse their distinctive artistic visions. This dynamic partnership between human creativity and machine learning algorithms birthed designs that were greater than the sum of their parts, displaying a harmonious synergy between man and machine.
Fashion Industry Early AI Adopters
Valentino was one of the first fashion houses to launch an AI-generated campaign, which blended AI-generated props & models and actual product photography with Photoshop. Fashion enthusiasts have also created their own idealistic brand mashups and campaign treatments with AI, such as the viral AI-generated Nike x Tiffany collaboration imagined by digital artist Rickdick using Midjourney.
The Future of AI for the Fashion Industry
This extraordinary union of technology and style is already refining the very essence of fashion, pushing the boundaries of human imagination and welcoming artificial intelligence into the design realm. Imagine a world where algorithms become brushes and pixels transform into fabrics, where data-driven creativity takes center stage.
The first AI Fashion Show served as a portal into this future, showcasing an ensemble of AI-generated designs that fused artistry and innovation in ways never seen before. This avant-garde spectacle transported attendees to a realm where fashion met artificial intelligence, and the possibilities seemed endless.
AI algorithms, fueled by vast amounts of fashion data and trained to detect patterns and predict trends, will be able to conjure designs that transcend the boundaries of human imagination.
Join UoF in celebrating the 10 AI Fashion Show winners who have, to quote the famous Star Trek line, “To boldly go where no man/one has gone before.” Click on each designer’s link to see their bio, the software used to create their designs and their entire AI collection.
As fashion continues its inexorable evolution, the first AI Fashion Show serves as a poignant reminder that the journey into the uncharted territories of fashion’s future has only just begun. If you’re interested in creating AI fashion we recommend checking out these artificial intelligence computer programs and prompts to generate images from natural text: Midjourney and Stable Diffusion.
Brush up on your digital skills with UoF CAD Fashion Art lessons in Photoshop, Illustrator and 3D Browzwear software.
So tell us, are you ready to create fashion for the world of A.I.?