It’s not that runway fashion is getting slouchier, but comfort has lately become as much a part of designer wear as aesthetics and sophistication.
Lululemon’s yoga gear in the late 1990s, gave way to new fashion category called athleisure-wear; casual, comfortable clothes with the added benefit that even if you didn’t go to the gym, you could still look like you did.
In 2008, atheisurewear subtly gave way to a new trend called luxury loungewear, pioneered by Dolce & Gabbana, featuring nightwear as daywear. Luxury loungewear is all about comfort. And, while athleisure takes active-wear out of the gym and onto the streets, luxury loungewear takes nightwear and loungewear out of the bedroom and onto long-haul flights, the street, the breakfast table and even to new-age workplaces.
Luxury loungewear may or may not have athletic undertones, but it does have the air of relaxation and lounging (thus, the name). Brands like Alexander Wang and Chloé have taken the tracksuit and lounge-pants and given them a luxury cashmere and silk twist. Other pieces include crop hoodies, pull-overs, slip-dresses and pajamas.
This new trend is most definitely fashion’s answer to the rapidly changing lifestyle of women (and men). Compared to the last decade, women work more, travel more and have busier lives. Thus, this quick-fashion option is gaining in popularity, especially in the age of social media, where everyone from a Hollywood celebrity to the girl-next-door, documents and publishes her daily life and personal style for the world to see. It is also appeals to the ‘fashion disruptor’ anti-fashion statement driven by Millenials.
Towards the end of 2016, more and more models and celebrities have been spotted wearing loungewear, both at the airport and casually on the street. And judging by the number of designers who had luxury loungewear pieces in their Spring/Summer 2017 ready-to-wear collections during Fashion Week, we can say that this trend is here to stay.
Even fashion houses like Dolce & Gabbana and Dior, which are famous for their formal evening-wear, introduced pieces in collections that look too comfortable for parties! Here is a white suit by Dior paired with slip-ons.
From Dolce & Gabbana – a loungewear shorts and tee set in an ice-cream print.
Pajama stripes also emerged as a big trend. Here are two of Fendi’s pajama stripes : a shirt paired with track-capris and a satin shirtdress:
Versace, Moschino and Max Mara added loungewear to their collection with track-pants and track-suits.