Happy 2023! As we all look with cautious optimism toward to a post pandemic world, fashion designers seemed to be conflicted when creating their Pre-Fall 2023 collection: practicality vs drama. For non-followers of fashion, most clothes seen on the runway seem frivolous, unwearable and created solely to shock ‘n awe. For the most part, that’s absolutely the truth. Do you ever watch a runaway show and say, “who’d ever wear that?” Well, you’re not alone. Most runway fashion are created for social media click bait. However, there are moments of wearable/salable fashion and those are featured in a fashion season called ‘Pre-Fall’.
Before we talk about some of the 2023 pre-fall trends, let’s discuss what this ‘season’ actually means. For starters, it’s the longest-running of all the fashion seasons (Spring, Summer, Resort Fall, Pre-Fall and Couture). It’s open to buyers and press in November and wraps up on the heels of spring couture in January. Usually, pre-fall collections offer more commercial looks, thus giving retailers the opportunity to introduce new merchandise to their customers between the fall and spring collections. Pre-fall, like resort, is an extremely important selling season with merchandise available on the sales floor and on e-commerce sites for up to six months.
Today it has become increasingly difficult to define a particular season as designers show various interpretations of what exactly “pre-fall” means. The name (pre-fall) refers to autumn, but the deliveries hit stores and shopping sites in the beginning of summer. Confused yet? Designers present everything from fur coats to crochet dresses and everything in between. So, the terminology is perhaps a misnomer to many designers, retailers, and consumers. So shouldn’t the season be looked at as a transitional one? As designers address the needs of clients worldwide, where temperatures vary dramatically, especially as we experience climate change, and depending on what continent you live.
Chanel Pre-Fall 2023 is the first European fashion house to show in Sub-Saharan Africa. (Photo Credit: ID Magazine)Pre-fall can also be looked at as a prelude to the next runway collection; an opportunity to test what works and doesn’t work with clients. For many designers, pre-fall can help lay-out the groundwork for many of the silhouettes , colors, and ideas that appear in the following season.
So, as we continue to contemplate the churning out of merch that leads to more clothes in stores with less than stellar sales and their affect on our planet, here are the key Pre-Fall ‘practicality vs drama’ trends:
Netflix’s series Wednesday is breaking records for the streaming service, so it’s no surprise that Wednesday Adams has become a fashion muse. For pre-fall designers are showcasing a number of black lace looks.
This Pre-Fall season the iconic trench coat is back in a major way, but these variations are anything but basic.
One of the biggest Y2K micro trends has been the return of oversized cargo pockets. From safari-inspired jackets to elegant sequin eveningwear. It looks like the cargo trend is here to stay thanks to its practically and ease.
Sultry knits take center stage this season from effortless dresses to cropped cardigans.
Designers are getting frisky this season with a variety of fringe looks from dramatic capes to sexy skirts.
Dramatic collars are back this season with a fresh take on the prim and proper motif.
GETTING READY TO CELEBRATE BLACK HISTORY MONTH
As the Pre-Fall season wraps on January 16th, the Martin Luther King holiday, and as we prepare to celebrate Black History Month in February, UOF wants to highlight a few of our favorite pre-fall looks created by people of color:
A video about Rihanna’s X Fenty upcoming collection. Video Credit Fashion Today on YouTube