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HOTTEST TRENDS: LONDON FASHION WEEK SPRING 2022

- - Fashion Shows

Looks from Vivienne Westwood’s Spring 2022 collection. (Photo Credit: Vogue Runway)

COVID-19 restrictions and guidelines have affected every type of business across the globe, and the fashion industry was no exception. As the Delta and new variants continue to spread, governments, scientists, and doctors are constantly changing guidelines to help keep us all safe and healthy. New York Fashion Week wrapped with the Met Gala and the VMA Awards and all of these events followed New York City’s strict COVID guidelines. The dress code at these events included a vaccine card!

London Fashion Week is no exception. Those attending LFW, will need to carry the NHS Covid pass to show their vaccination status, proof of full vaccination with a UK-approved vaccine program or a recognized vaccine in the EU or USA. They will also need a proof of a “negative lateral flow test taken within the past 48 hours”, as per an official document by British Fashion Council. The shows began September 16th and will end Sept. 21st. The last two seasons of London Fashion Week (LFW) were almost entirely digital, but this season, there will be a partial return to physical, in-real-life (IRL) shows.

A look from Halpern’s Spring 2022 collection. (Photo Credit: Vogue RunwayS

British designers are well known for pushing the boundaries in fashion and beyond, so it’s no surprise that London Fashion Week has become an entirely gender-neutral season. Looking at the LFW calendar, there will be approximately 130 designers presenting their Spring 2022 collections. Some of the all time favs are Erdem, Margaret Howell, Charles Jeffrey Loverboy, Tiger Of Sweden, Saul Nash, Stefan Cooke, Labrum London and Steven Stokey-Daley, who will all host live runway shows, while Molly Goddard, Edward Crutchley, and Vivienne Westwood have opted for digital presentations.

In addition to fashion shows, London Fashion Week will also host a number of parties, so throw on your favorite party look as Matches Fashion, Onitsuka Tiger, Dazed, designer Kaushik Velendra and Richard Quinn will each host festive evening events.

The British Fashion Council (BFC) will also host a fashion celebration in partnership with Clearpay. BFC’s CEO, Caroline Rush, said, “The initiative aims to drive footfall back into the capital while reminding consumers of the vibrancy and excitement of London. With involvement from over 100 brands, stores, hospitality venues, and cultural institutions we are looking forward to seeing the whole city come to life.”

Sadiq Khan, London’s Mayor, reiterated Rush’s statement in saying that LFW would be “vital in helping to drive [London’s] social and economic recovery.” The return of fashion shows and industry events around the world will help provide essential business to a market that has suffered immensely during the ongoing global pandemic. Another initiative that the mayor put forth with the BFC is a City-Wide Celebration program that is working with Limited Edition London to stimulate tourism; this program will run until the end of November.

While England is counting on London Fashion Week to generate money for the city, many fashion insiders are disappointed that some of London’s most prominent names are not on the fashion calendar and will not be staging IRL fashion shows, including Burberry, JW Anderson, Victoria Beckham, Christopher Kane and Mary Katrantzou. One must ask, without these powerhouses, can London Fashion Week still generate buzz like its neighbors in Milan and Paris?

But we shouldn’t count London out so quickly. The city nurtures great young talent and this season, there was plenty. Case in point, Nensi Dojaka, the Albanian-born, London-based talent who made her catwalk debut just weeks after being named winner of the LVMH Prize. Her new collection was unveiled to guests through a TikTok show space. Dojaka, a graduate Central Saint Martins, is known for her body-con mesh designs. Her creations have been worn by a variety of fashion ‘it-girls’, including Bella Hadid, Dua Lipa, and Kaia Gerber.

A look from Nensi Dojaka’s Spring 2022 collection. (Photo Credit: Vogue Runway)

Other buzz-worthy newcomers included Supriya Lele, Knwls, and Harris Reed (who attended the Met Gala with Iman) and who plans to host his first physical show, off-schedule, at the Serpentine Gallery on September 21st.

(Left) Designer Harris Reed and (Right) Iman Had One Of The Most Memorable Met Gala Moments. (Photo Credit: Grazia)

While London Fashion Week is still going strong, here are some of the emerging trends coming out of LFW so far:

PRETTY IN PINK

Pink ruled the runway, but for spring 2022, the soft shade was anything but sweet. Designers played with the juxtaposition of the child-like hue in sexy, form-fitting silhouettes. Suddenly, pink is not so innocent.

A look from David Koma’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Mark Fast’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Nensi Dojaka’s Spring 2022 collection. (Photo Credit: Vogue Runway)

TRUE ROMANCE

Channeling the music composed by Richard Rogers with lyrics by Lorenz Hart, Isn’t It Romantic?, romance takes center stage during London Fashion Week as designer’s turn up the frill and thrills. Whether they opt for Victorian charm or feminine flounce, one thing’s for sure, these whimsical looks will brighten up any day.

A look from Yuhan Wang’s Spring 2022 collection. (Photo credit: Vogue Runway)

 

A look from Bora Aksu’s Spring 2022 collection. (Photo credit: Vogue Runway)

 

A look from Molly Goddard’s Spring 2022 collection. (Photo credit: Vogue Runway)

 

A look from Edward-Crutchley’s Spring 2022 collection. (Photo credit: Vogue Runway)

PREP SCHOOL

It’s time to break out the “Preppy Handbook” as designers reinterpret the preppy look for spring with cool varsity sweaters, playful gingham suits, color-block trench coats, and oh-so-sweet pastel tweeds.

Looks from Bora Aksu’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Margaret Howell’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Temperley London’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Tiger of Sweden’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Palmer Harding’s Spring 2022 collection. (Photo credit: Vogue Runway)

LITTLE BLACK DRESS

Thanks to Audrey Hepburn, the LBD has become a fashion staple in every women’s wardrobe. But for Spring 2022, designers are reinterpreting the iconic dress into sexy body con numbers that every PYT (pretty young thing) will want to wear when hitting the dance floor.

A look from Mark Fast’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from David Koma’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Nensi Dojaka’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Knwls’ Spring 2022 collection. (Photo credit: Vogue Runway)

MIX MASTERS

As we’ve all known for ages, the Brits love to have fun with fashion. For Spring 2022, designers are mixing prints in the most delightfully charming way.

A look from Matty Bovan’s Spring 2022 collection. (Photo Credit: Vogue Runway)

A look from Preen by Thornton Bregazzi’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Edward Crutchley’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Knwls’ Spring 2022 collection. (Photo credit: Vogue Runway)

FEELING TANGY

Lime-green, bold tangerine, and lemon-yellow are some of the bold colors that came to life this season as designers opted for citrus hues that were mouthwateringly delightful.

A look from Bora Aksu’s Spring 2022 collection. (Photo Credit: Vogue Runway)

A look from Kiko Kostadinov’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Molly Goddard’s Spring 2022 collection. (Photo credit: Vogue Runway)

 

A look from Eudon Choi’s Spring 2022 collection. (Photo Credit: Vogue Runway)

 

A look from Halpern’s Spring 2022 collection. (Photo Credit: Vogue Runway)

What looks have inspired you?

 

POST PANDEMIC DRESSING: TIME TO DITCH THE SWEATS AND GET DRESSED UP AGAIN

- - Trends

A spring 2021 look from Prada. (Photo Credit: Prada)

I don’t know about you, but has the past year and a half been mostly a blur? Or more accurately a time warp? You know, the phenomenon that changes the flow of time by speeding it up or making it run more slowly, that physicists have known about for over 100 years?

Well, thanks to the rollout of highly effective vaccines, things are finally starting to look up. As of the writing of this blog, 299 million vaccine doses have been given and 137 million people in the U.S. have been vaccinated, that’s roughly 41.9% of our population. As vaccines are slowly being distributed around the world, we have new hope that, in time, this global pandemic will be behind us.

Take a walk-through New York City and you will notice that the streets are beginning to get packed again. Museums are opening (with advanced ticket purchases), customers are onsite shopping, restaurants and bars (both indoor and outdoor) are drawing crowds and people are cautiously stepping out of their cocoons.

As we make our way back into the world and begin to live our lives again, some of us are asking…”is there a new dress code”? Well, judging from fashion influencers, designers, and celebrity Instagram feeds, summer 2021’s biggest trend is “joy dressing!” This translates into happy, boisterous, colorful, over-the-top looks that are the antithesis of what we’ve been wearing for the past year and a half…sweats and pjs.

A spring 2021 look from Halpern. (Photo Credit: Halpern)

In an interview with the Wall Street Journal, Dr. Jennifer Baumgartner, a Washington, D.C clinical psychologist stated that we humans use clothing to mark significant events. Making it through a global pandemic is one of those events for sure. And as U.S. cities reopen, friends reunite and the world becomes a smidgen less terrifying, women are reaching for exuberant outfits. This year will represent rebirth, and our fashion choices will reflect that.

“We’ve spent the past year in sweatpants, consumed by uncertainty,” said Miami clinical psychologist Dr. Christina Ferrari to the Wall Street Journal. “You’re going to see a lot of people overcompensating for what they couldn’t wear” during lockdown.

According to Libby Page, senior fashion-market editor at luxury e-commerce platform Net-a-Porter, “During the pandemic’s darkest days, customers were buying a sea of very neutral tones and loungewear,” she said in an interview with the Wall Street Journal. What she’s witnessing lately is the sale of spirited prints, swishy tiered skirts and jubilant ruffles, as well as very bright, bold, colorful dresses by brands like Zimmermann. Below is a video of Zimmerman’s spring 2021 show.

“With such unbridled style, women are responding to a traumatic year,” said Dr. Baumgartner. “When you face your mortality, it’s like you get a second chance. You’re able to take more risks.… You’re more willing to fully live.” Another factor: We’re craving human interaction. Dr. Baumgartner states, “Exciting fashion elates the wearer but also delights viewers. We see our joy reflected in their eyes, [which] reinforces our joy.”

JOYFUL FASHION HAS ALWAYS COME OUT OF HISTORIES DARKEST DAYS

A Life Magazine cover from the 1920s. (Photo Credit: Fashion History Timeline)

Historically, fashion has always progressed after a devastating, worldwide event. For example, the Roaring Twenties came after the destruction and despair of World War I. It was a decade of economic growth and prosperity with a unique cultural edge that swept major cities throughout the United States and Europe. During the decadence and opulence of the Roaring ‘20s, the ‘flapper’ look redefined the modern dress code for women. Fringe, beads, sequins, dropped waists, short dresses, uncovered shoulders, The Great Gatsby, the Charleston, all contributed to the spirit of the Roaring Twenties. It was a modern revolution that broke from tradition and was a sharp contrast to the conventional, fussy frills that woman once wore.

Christian Dior’s New Look 1947. (Photo Credit: Harper’s Bazaar)

Another great example of a fashion revolution came after World War II. Christian Dior, the rising star of the Parisian Haute Couture, introduced the “New Look” in 1947, featuring ultra-femininity and opulence in women’s fashion. Hour glass silhouettes, rounded shoulders, cinched waists, full skirts were all a sharp contrast after years of military looks, sartorial restrictions and life-essential shortages. Dior offered not merely a new look, but a new outlook.

POST-PANDEMIC FASHION

“People are reevaluating what they want to wear, maybe for the first time ever since they were kids,” states Fashion Psychology Institute founder Dr. Dawnn Karen, who also serves as a professor at the Fashion Institute of Technology. Last March, Dr. Karen released a book, Dress Your Best Life. Referring to the pandemic, she writes, “They don’t have all these Draconian measures and rules to follow, except to wear a mask. People are thinking, ‘Okay, well, what do I want to wear, if I could wear anything I want?'”

Spring 2021 looks from Bottega Veneta. (Photo Credit: The New York Times)

Ms. Karen has established a theory what she calls ‘dresser-uppers’. These consumers search for ‘mood-enhancement dress’, that is to  say they dress to optimize a mood. Where dressing was once tied to overarching cultural norms (case in point, the exaggerated femininity of the New Look by Dior), we now dress for ‘mood-illustration’ and ‘mood-enhancement’ representing personal satisfaction — nothing more, nothing less.

With this in mind, and out of Covid’s post-traumatic stress effect, we are seeing a rise in individualized sartorial choices. Consumers are once again embracing the joy of fashion and are wearing the clothes they want to wear. And there’s plenty to choose from.

 

JOYFUL TRENDS FOR SUMMER 2021

GET STRAPPY

It’s time to do the floss this season. Strappy bands wrap around the midriff for a sexy update to the crop top.

A spring 2021 look from Stella Jean. (Photo Credit: Stella Jean)

 

A spring 2021 look from Christopher Esber. (Photo Credit: Chistopher Esber)

 

A Spring 2021 look from Michael Kors. (Photo Credit: Michael Kors)

 

A spring 2021 look from Jacquemus. (Photo Credit: Jacquemus)

 

A spring 2021 look from Altuzarra. (Photo Credit: Altuzarra)

IT’S A SWEEP

Romance is in the air as floor-sweeping gowns ruled the spring runways, whether sheer or printed, these floating maxi dresses are the perfect way to make a splash this summer.

A spring 2021 look from Valentino. (Photo Credit: Valentino)

 

A spring 2021 look from Dolce & Gabanna. (Photo Credit: Dolce & Gabanna)

 

A spring 2021 look from Alberta Ferretti. (Photo Credit: Alberta Ferretti)

 

A spring 2021 look from Etro. (Photo Credit: Etro)

 

A spring 2021 look from Dior. (Photo Credit: Dior)

LOOSE-FIT

After so many (too many?) years of skinny jeans, it’s finally time to cut loose this spring. Designers are offering baggy trousers that are oversized and yet oh-so-chic.

A spring 2021 look from Louis Vuitton. (Photo Credit: Louis Vuitton)

 

A spring 2021 look from Schiaparelli. (Photo Credit: Schiaparelli)

 

A spring 2021 look from Chanel. (Photo Credit: Chanel)

 

A spring 2021 look from DSquared. (Photo Credit: DSquared)

 

A spring 2021 look from The Row. (Photo Credit: The Row)

GLAM-SQUAD

Just like when a butterfly emerges from its chrysalis, we’re all eager to get out. Some of us will even want to dance the night away. Whether inspired by the Halston film, with so many scenes of Studio 54, this new crop of sparkly numbers is there for the taking.

A spring 2021 look from Elie Saab. (Photo Credit: Elie Saab)

A spring 2021 look from Gucci. (Photo Credit: Gucci)

 

A spring 2021 look from Loewe. (Photo Credit: Loewe)

 

A spring 2021 look from Balmain. (Photo Credit: Balmain)

 

A spring 2021 look from Celine. (Photo Credit: Celine)

 

CUT-IT-OUT

This season’s strategic cut-outs worked their way into gowns, sheath dresses and slippery silks, spicing up conservative looks thanks to peekaboo glimpses of skin.

A spring 2021 look from Givenchy. (Photo Credit: Givenchy)

 

A spring 2021 look from Maximilian. (Photo Credit: Maximilian)

 

A spring 2021 look from Kenzo. (Photo Credit: Kenzo)

 

A spring 2021 look from Gabriela Hearst. (Photo Credit: Gabriela Hearst)

 

A spring 2021 look from Roksanda. (Photo Credit: Roksanda)

 

INNERWEAR AS OUTERWEAR

While we all lived in loungewear this past year, designers are embracing the innerwear as outerwear trend with body sculpting corsets that can be dressed up or paired down.

A spring 2021 look from Moschino . (Photo Credit: Moschino)

 

Spring 2021 looks from Bethany Williams. (Photo Credit: Bethany Williams)

 

A spring 2021 look from David Koma. (Photo Credit: David Koma)

 

A spring 2021 look from Christopher John Rogers. (Photo Credit: Christopher John Rogers)

 

A spring 2021 look from Alexander McQueen. (Photo Credit: Alexander McQueen)

So tell us, are you ready to embrace the joyful aesthetic of spring 2021?