COVID-19 restrictions and guidelines have affected every type of business across the globe, and the fashion industry was no exception. As the Delta and new variants continue to spread, governments, scientists, and doctors are constantly changing guidelines to help keep us all safe and healthy. New York Fashion Week wrapped with the Met Gala and the VMA Awards and all of these events followed New York City’s strict COVID guidelines. The dress code at these events included a vaccine card!
London Fashion Week is no exception. Those attending LFW, will need to carry the NHS Covid pass to show their vaccination status, proof of full vaccination with a UK-approved vaccine program or a recognized vaccine in the EU or USA. They will also need a proof of a “negative lateral flow test taken within the past 48 hours”, as per an official document by British Fashion Council. The shows began September 16th and will end Sept. 21st. The last two seasons of London Fashion Week (LFW) were almost entirely digital, but this season, there will be a partial return to physical, in-real-life (IRL) shows.
British designers are well known for pushing the boundaries in fashion and beyond, so it’s no surprise that London Fashion Week has become an entirely gender-neutral season. Looking at the LFW calendar, there will be approximately 130 designers presenting their Spring 2022 collections. Some of the all time favs are Erdem, Margaret Howell, Charles Jeffrey Loverboy, Tiger Of Sweden, Saul Nash, Stefan Cooke, Labrum London and Steven Stokey-Daley, who will all host live runway shows, while Molly Goddard, Edward Crutchley, and Vivienne Westwood have opted for digital presentations.
In addition to fashion shows, London Fashion Week will also host a number of parties, so throw on your favorite party look as Matches Fashion, Onitsuka Tiger, Dazed, designer Kaushik Velendra and Richard Quinn will each host festive evening events.
The British Fashion Council (BFC) will also host a fashion celebration in partnership with Clearpay. BFC’s CEO, Caroline Rush, said, “The initiative aims to drive footfall back into the capital while reminding consumers of the vibrancy and excitement of London. With involvement from over 100 brands, stores, hospitality venues, and cultural institutions we are looking forward to seeing the whole city come to life.”
Sadiq Khan, London’s Mayor, reiterated Rush’s statement in saying that LFW would be “vital in helping to drive [London’s] social and economic recovery.” The return of fashion shows and industry events around the world will help provide essential business to a market that has suffered immensely during the ongoing global pandemic. Another initiative that the mayor put forth with the BFC is a City-Wide Celebration program that is working with Limited Edition London to stimulate tourism; this program will run until the end of November.
While England is counting on London Fashion Week to generate money for the city, many fashion insiders are disappointed that some of London’s most prominent names are not on the fashion calendar and will not be staging IRL fashion shows, including Burberry, JW Anderson, Victoria Beckham, Christopher Kane and Mary Katrantzou. One must ask, without these powerhouses, can London Fashion Week still generate buzz like its neighbors in Milan and Paris?
But we shouldn’t count London out so quickly. The city nurtures great young talent and this season, there was plenty. Case in point, Nensi Dojaka, the Albanian-born, London-based talent who made her catwalk debut just weeks after being named winner of the LVMH Prize. Her new collection was unveiled to guests through a TikTok show space. Dojaka, a graduate Central Saint Martins, is known for her body-con mesh designs. Her creations have been worn by a variety of fashion ‘it-girls’, including Bella Hadid, Dua Lipa, and Kaia Gerber.
Other buzz-worthy newcomers included Supriya Lele, Knwls, and Harris Reed (who attended the Met Gala with Iman) and who plans to host his first physical show, off-schedule, at the Serpentine Gallery on September 21st.
While London Fashion Week is still going strong, here are some of the emerging trends coming out of LFW so far:
PRETTY IN PINK
Pink ruled the runway, but for spring 2022, the soft shade was anything but sweet. Designers played with the juxtaposition of the child-like hue in sexy, form-fitting silhouettes. Suddenly, pink is not so innocent.
Channeling the music composed by Richard Rogers with lyrics by Lorenz Hart, Isn’t It Romantic?, romance takes center stage during London Fashion Week as designer’s turn up the frill and thrills. Whether they opt for Victorian charm or feminine flounce, one thing’s for sure, these whimsical looks will brighten up any day.
It’s time to break out the “Preppy Handbook” as designers reinterpret the preppy look for spring with cool varsity sweaters, playful gingham suits, color-block trench coats, and oh-so-sweet pastel tweeds.
LITTLE BLACK DRESS
Thanks to Audrey Hepburn, the LBD has become a fashion staple in every women’s wardrobe. But for Spring 2022, designers are reinterpreting the iconic dress into sexy body con numbers that every PYT (pretty young thing) will want to wear when hitting the dance floor.
As we’ve all known for ages, the Brits love to have fun with fashion. For Spring 2022, designers are mixing prints in the most delightfully charming way.
Lime-green, bold tangerine, and lemon-yellow are some of the bold colors that came to life this season as designers opted for citrus hues that were mouthwateringly delightful.
What looks have inspired you?