University of Fashion Blog

Posts Tagged: "Gucci"

INNERWEAR AS OUTERWEAR: THE SIZZLING TREND OF SUMMER 2023

Left To Right: Looks from Vera Wang, Dion Lee, Gucci, and Ermanno Scervino. (Photo Credit: Imaxtree. Collage Courtesy of Fashionista)

From the boudoir to the street, lingerie-inspired fashion is creating a mini-revolution, blurring the lines between intimate apparel and outerwear. Lacey lingerie looks celebrate extreme femininity while evoking the tantalizing allure of self-confidence. It takes a strong woman to pull off these looks and designers are having a blast using innerwear fabrics like laces and sheers, to create bralettes, blouses, slip dresses and trousers…all worn out not in.

A look from MSGM’s Spring 2023 Show. (Photo Credit: WWD)

THE RISE OF THE SLIPDRESS

A look from Burberry’s Spring 2023 Show. (Photo Credit: Burberry)

Slip dresses, once confined to the realm of intimate wear, have emerged as the epitome of contemporary elegance. Crafted from satins, charmeuse and sheers, these ethereal garments are adorned with lace trims and effortlessly skim the body, exuding an air of romance and femininity. Versatile in nature, slip dresses can seamlessly transition from daytime chic to evening allure with the addition of accessories and layers.

YOU’RE SO TRANSPARENT

A look from Miu Miu’s Spring 2023 Show. (Photo Credit: WWD)

Sheer fabrics take center stage in the lingerie-inspired fashion trend of 2023, enticing fashion enthusiasts with their sheer audacity. Gossamer chiffon, delicate tulle, and diaphanous organza, create an alluring veil that leaves just enough to the imagination. From blouses with sheer sleeves to skirts with peek-a-boo panels, these transparent elements add a touch of mystique to any ensemble. Why not dare to bare?

BRALETTES AS TOPS

A look from Christopher Kane’s Spring 2023 Show. (Photo Credit: WWD)

Once hidden beneath layers of clothing, bralettes have broken free from their intimate confines and are taking their rightful place as statement tops. These delicate, lace-adorned wonders now stand proudly on their own, lending a touch of sensuality to any outfit. Paired with high-waisted bottoms or layered under blazers, these bralettes exude confidence, empowering the wearer to embrace their body and celebrate their individuality. Unleash your inner vixen and make a bold statement with a bralette as a top.

SENSUOUS TEXTILES

A look from Versace’s Spring 2023 Show. (Photo Credit: WWD)

In any lingerie-inspired fashion trend, you don’t have to look far to see tulle! This fabric always plays a pivotal role in creating an ambiance of sensuality. Embrace a touch of opulence as you envelop yourself in tulle and feel the luxurious caress of silk, satin, chiffon and lace. Let your senses revel in the sheer pleasure of delicate fabrics that speak to your inner goddess.

CORSET REVIVAL

A look from Andreas Kronthaler for Vivienne Westwood’s Spring 2023 Show. (Photo Credit: WWD)

In a nod to history, corsets have resurfaced as a symbol of empowerment and self-expression. A modern interpretation of the corset combines the classic hourglass silhouette with contemporary aesthetics. These structured pieces, often adorned with delicate lace and intricate details, sculpt the body while allowing freedom of movement. Corset-inspired tops and dresses redefine femininity, celebrating the beauty of every curve and reminding us that fashion can be both captivating and comfortable.

CELEBRITIES EMBRACING THE LINGERIE-INSPIRED TREND

Kate Moss and Lila Moss embrace the innerwear as outerwear trend. (Photo Credit: Popsugar)

Gigi Hadid rocks the innerwear as outerwear trend. (Photo Credit: The Kit)

Kerry Washington goes full-on innerwear as outerwear in this look. (Photo Credit: The Kit)

Margot Robbie (Barbie) wear a new twist on the corset dress. (Photo Credit: Glamour)

Yara Shahidi wears a corset/shorts/skirt look. (Photo Credit: The Kit)

Kendall Jenner- A mish mash -is it a tank, a bustier/romper and a thong? (Photo Credit: Getty Images)

Emily Ratajakowski – gotta love the mesh opera gloves, the bustier, and the over-the-top pearl and chain necklace and bracelet look. (Photo Credit: Harper’s Bazaar)

A corset-ish look from Dolce & Gabbana’s Spring 2023 Show. (Photo Credit: Imaxtree)

ARE YOU READY TO CREATE YOUR OWN LINGERIE-INSPIRED LOOKS?

To create these and other innerwear as outerwear looks, you’ll need to know your way around cutting, sewing and finishing sheers and laces, and how to drape and sew corsets and bras. What better place than University of Fashion to learn it. We’ll teach you the correct sheer seam and hem finishes, the proper way to sew lace, the tools and supplies used in the intimate apparel market, how to drape bias charmeuse and the correct needles, threads, pins and stitch lengths for these delicate materials. Check out our video lessons below and get smarter.

So tell us, will you be making you own innerwear as outwear collection?

 

VIRAL MOMENTS AT MILAN FASHION WEEK FALL 2023

- - Fashion Shows

Looks from Fendi’s Fall 2023 Collection. (Photo Credit: Shutterstock)

Ciao Bella! Milan Fashion Week wrapped up after an exciting world-wind of beautifully crafted creations. The 6-day extravaganza (shows began on Tuesday, Feb 21st and ended on Monday, Feb 27th) was another fashion viral sensation that took over everyone’s social media feeds. But before we dive into Milan’s most viral moments, let’s take a look back in time of how it all began:

  • Milan Fashion Week, also known as Settimana della Moda, is one of the most important fashion events in the world. It is held twice a year in Milan, Italy, and showcases the latest collections from some of the most famous fashion designers in the world.
  • The history of Milan Fashion Week dates back to 1958, when the first Italian fashion show was held in the historic Palazzo Pitti in Florence. The show was organized by Giovanni Battista Giorgini, an Italian entrepreneur who wanted to promote Italian fashion on an international scale.
  • In 1979, the Italian Fashion Chamber (Camera Nazionale della Moda Italiana) was founded, to coordinate and promote the country’s fashion industry. Milan was chosen as the location for the new organization’s headquarters and the city quickly became the center of Italian fashion.
  • The first official Milan Fashion Week was held in 1985, and has since become one of the most important events on the global fashion calendar. Milan Fashion Week showcases the latest trends in clothing, footwear, and accessories from top Italian designers, such as Versace, Gucci, Prada, and Armani.
  • Over the years, Milan Fashion Week has grown in size and scope, attracting fashion editors, buyers, and celebrities from all over the world. The event is now a major economic driver for the city of Milan, generating millions of euros in revenue each year.
  • Milan Fashion Week has also played an important role in promoting Italian fashion and design. The event has helped to establish Italy as a global fashion hub and has contributed to the country’s reputation for quality craftsmanship and innovation.
  • In February of 2020 Milan Fashion Week took place before the pandemic hit Europe, but the February 2021 edition was entirely digital due to the ongoing health crisis. The COVID-19 pandemic had a significant impact on Milan Fashion Week, as it did on the fashion industry as a whole.

Backstage at Jil Sander’s Fall 2023 Show. (Photo Credit: Acielle/StyleDuMonde)

Despite the challenges posed by the pandemic, Milan Fashion Week continued to be a platform for showcasing the latest trends in fashion and design. The resilience and creativity of the fashion industry was on display as designers adapted to the new reality and found innovative ways to connect with their audience.

Backstage at Moschino’s Fall 2023 Show. (Photo Credit: Acielle/ StyleDuMonde)

Today, Milan Fashion Week is back in full force and to quote the 1991 Queen song…The Show Must Go On!

MILAN FASHION WEEK 2023 MAKES A SPLASH

A look from Gucci’s Fall 2023 Collection. (Photo Credit: Complex)

Gucci’s Fall 2023 collection was entrusted to their in-house studio team and they did not disappoint. The team sent out looks inspired by several chapters of the brand’s history, with plenty of sexy Tom Ford-isms and a few of charming Alessandro Michele’s codes mixed in. The team also dug through the archives and re-created Tom Ford’s 2003 horsebit handbags, however this season the bag got an oversized update in bold colors.

Looks from Prada’s Fall 2023 Collection. (Photo Credit: Getty Images)

A look from Prada’s Fall 2023 Collection. (Photo Credit: Vogue)

Inspired by acts of kindness, Miuccia Prada and Raf Simons showed their softer side for their Fall 2023 Prada collection. Paying homage to nurses’ uniforms, the duo featured white skirts in duchesse, organza, satin, and velour, with wedding-inspired floral embellishments as part of every-day outfits. A passementerie bonanza!

Looks from Bottega Venetta’s Fall 2023 Collection. (Photo Credit: Vogue)

This is Matthieu Blazy’s third outing for Bottega Veneta, proving he makes deeply desirable clothes that are sophisticated, chic, and yet oh so playful. For Fall 2023, Blazy looked to the streets for inspiration and the results were stellar.

A look from Avavav’s Fall 2023 Collection. (Photo Credit: Avavav)

Beate Karlsson, the designer behind the label Avavav, used her fashion show as a commentary on fashion and its relationship with wealth, fakeness and failure. For her sophomore Milan runway presentation, the designer had the clothes literally tearing and coming apart from the model’s body. A study of fashion’s seriousness and ideas around bad quality and shame.

A look from Sunnei’s Fall 2023 Collection. (Photo Credit: Sunnei)

Who doesn’t love a good fashion stunt. This season Loris Messina and Simone Rizzo, the design duo behind the label Sunnei, had their models walk on elevated platform runway, turn their back and drop into the audience as they crowd-surfed, concert style. Talk about audience participation!

A look from GCDS’ Fall 2023 Collection. (Photo Credit: Getty Images)

Accessories were all the rage at CGDS’s show, as Guiliano Calza showed metallic chrome boots, bags with telephone-shaped handles, and cat-shaped crystal balls.“The collection relies on the face-off of the sweet and the darkly seductive, with accessories blowing the claws of domestic felines to human proportions, turning them into sensual weapons,” the show notes said of the shows. Meow!

Diesel’s Fall 2023 Runway. (Photo Credit: Diesel)

Sex sells. And no one knows that better than Diesel’s Glenn Martens as the designer’s runway set featured a giant pile of boxed condoms in the middle of the space — 200,000 Durex condoms to be exact. Even some of the Diesel’s looks also featured the Durex logos. Talks about product placement!

Backstage at Tomo Koizumi’s Fall 2023 Show. (Photo Credit: WWD)

Japanese wunderkind Tomo Koizumi made his Milan Fashion Week debut this season. Known for his exaggerated tulle confections, the designer showed off his knack for manipulating tulle into colorful, couture gowns. Koizumi is the latest emerging designer to show at Milan thanks to Dolce & Gabbana’s program.

Kim Kardashian at Dolce & Gabanna’s Fall 2023 Show. (Photo Credit: Red Carpet Fashion Awards)

Speaking of Dolce & Gabbana, Kim Kardashian rocked the label’s sexy looks throughout Milan. This season, Kim became the latest spokesperson and model for the Italian luxury house.

Ferragamo’s golden shoe on the Fall 2023 Runway. (Photo Credit: Vogue)

For his second collection for Ferragamo, Maximilian Davis looked to the 1950s for inspiration. “It’s how Ferragamo started, making shoes for films in the 1930s, and that grew into building relationships with movie stars like Sophia Loren and Marilyn Monroe in the 1950s,” he explained to Vogue. But the archival style he brought back had a more obscure provenance; it was originally created for a private Australian customer in 1956 and was actually gilded in 18 carat gold. On the runway Davis recreated the shoe with his signature angled heel—and wearable materials.

Looks from Roberto Cavalli’s Fall 2023 Collection. (Photo Credit: WWD)

Fausto Puglisi, the designer behind Roberto Cavalli’s Fall 2023 collection, created a patchwork hippie denim collection that was a denim lover’s dream.

Do you have a fav Milan Fashion Week moment?

FALL 2023/24 MENSWEAR SHOWS: FLORENCE – MILAN – PARIS

- - Fashion Shows

A look from Saint Laurent’s Fall 2023 Show. (Photo Credit: Reuters)

It’s showtime! Men’s Fall 2023/24 fashion shows were back to pre-pandemic levels as the menswear pack reunited, first in Florence to kick off  Pitti Uomo (Jan. 10-13), then Milan (Jan. 13-17) and then Paris Jan. 17 – 21).  For over 50 years, Pitti Uomo has become the beating pulse of  men’s fashion and dubbed the “menswear mecca”. In 1972, the first edition of Pitti Uomo took place, showcasing Italian tailoring and style to foreign markets. The biannual event has since become a global stage for the international menswear industry and the largest menswear trade show of its kind. Pitti Uomo is considered pivotal for launching new projects in men’s fashion and in determining future menswear trends.

According to Highsnobiety, “Another strategy that is key to the success of the fair, albeit a serendipitous one, is the prolific street style photography that occurs each season. As the ground zero for menswear style, Pitti is the gathering spot for the most stylish men in the world. It’s basically the Olympics of street style, so it’s no wonder that the elite of menswear, along with the who’s who of street style photographers and wannabe posers flock to the Fortezza da Basso each season to take part in the action.

FLORENCE

A look from Brunello Cucinelli’s Fall 2023 Collection. (Photo Credit: Vogue)

 

A look from Martine Rose’s Fall 2023 Show. (Photo Credit: Vogue)

Each season a guest designer is chosen to show at Pitti Uomo. Highsnobiety reports, “Organizers travel the world to scout out the best upcoming talent and thought leaders in menswear. A look back across Pitti Uomo’s guest designer list from the past 30 years is like reading who’s who of the most influential names in menswear. Yohji Yamamoto, whose first monographic show also incidentally took place at the festival; Raf Simons has shown twice as has Undercover’s Jun Takahashi“. This season they chose British designer Martine Rose, in her first runway show outside of England. Rose examined the potential crossover of British youth and cultural refinement, as she aimed for the sweet spot, where sharp tailoring cohabitates with beach-to-club seductiveness. “It’s a collection rooted to the soundwave of Italo house music,” Rose stated in her collection notes for the show.

MILAN

Looks from Dolce & Gabbana’s Fall 2023 Collection. (Photo Credit: Vogue)

After the Pitti show in Florence, the fashion set hopped to Milan for more men’s fashion. This season there was no holding back as several young designers from across the Channel, and major brands returned to the Milanese calendar such as Gucci, Zegna and K-Way. Here are a few major show moments:

A look from Gucci’s Fall 2023 Collection. (Photo Credit: Vogue)

Gucci opened Milan Fashion Week with much anticipation as it was the first season without the brand’s Creative Director Alessandro Michele who served as the creative director for the luxury house since 2002 and who was responsible for the revitalization of the brand. The fall 2023/24 collection was created by the brand’s in-house design team, and was an ode to the luxury house’s greatest hits, from Tom Ford’s Y2K era to ‘80s sportswear, as well as a nod to the ‘70s, with an interpretation of the brand’s coated monogram canvas. It was an uplifting stroll down memory lane.

A look from Prada’s Fall 2023 Collection. (Photo Credit: Vogue)

Meanwhile at Prada,  creative directors Miuccia Prada and Raf Simons presented a collection entitled “Let’s Talk About Clothes”.  The show was an ode to the ’60s with a heavy focus on boxy tailoring, as well as pieces such as suede jackets and bomber jackets. The collection opened to much fanfare as tailored suits strolled down the runway with contrasting disco collars over blazer lapels and eventually over various outerwear pieces and open-chested cardigans. The design duo also touched on the streetwear trend with their billowing bomber jackets – in cropped and oversized versions –all with a sophisticated hand.

Looks from Fendi’s Fall 2023 Collection. (Photo Credit: Getty Images)

Some of the best outerwear of the season was courtesy of Fendi. Designed by Silvia Venturini Fendi, the collection explored asymmetrical silhouettes with sharp layering that will surely be a hit with the street style influencers. Fendi continued to celebrate the 25 year anniversary of their baguette bag by featuring mens’ versions throughout the show.

A look from JW Anderson’s Fall 2023 Collection. (Photo Credit: Vogue)

JW Anderson had one of the most playful shows during the Men’s Milan Fashion Week as models paraded down the runway carrying pillows, wearing frog sandals, graphic-printed knit underwear, and fluffy long dress tops.

A look from Giorgio Armani’s Fall 2023 Collection. (Photo Credit: Vogue)

Giorgio Armani, who is almost 90, showed on the last day of Milan Fashion Week. The elegant designer’s collection revisited a style of dress that is rich, quiet, and evocative of a metropolis as somber as it is elegant.

PARIS

Looks from Dior Men’s Fall 2023 Collection. (Photo Credit: Vogue)

Paris Men’s Fashion Week was in top form with a dynamic season of shows from Dior to Loewe. Here are a few major show moments:

A look from Givenchy’s Fall 2023 Collection. (Photo Credit: Vogue)

A tale of two Givenchys as designer Matthew M. Williams played with the juxtaposition between exquisite minimalistic tailoring and intriguing mis-matched garments that were a tad too garish.

The suits sported sharp lines, neatly pointed shoulders, and nipped waists that turned the silhouette into an elongated hourglass. They were – the house said – “defiantly unhemmed at the seams.” Black gloves gave these looks a playful yet sinister quality.

“The world has a lot of options for everybody,” Williams said in his collection notes. “That’s what’s so beautiful about Givenchy: a brand that makes T-shirts for young people and then there’s people that want to buy couture tailoring jackets. It hits the whole gamut.”

While Givenchy’s show had mixed reviews, Saint Laurent had an incredible moment during Paris Fashion Week. Designer Anthony Vaccarello presented 46 looks that where both cohesive and struck a chord with the fashion crowd. Vaccarello brought the dark, elongated silhouettes of Saint Laurent’s women’s wardrobe to a gender-fluid and aesthetically precise fall men’s display.

Key looks included floor-sweeping Matrix-style leather coats, chic tuxedo coats, and dramatic bow neckties evoking a New Romantics era.

A look from LGN’s Fall 2023 Show. (Photo Credit: Vogue)

From dark romance to American Psycho horror (novel by Bret Easton Ellis), this was the inspiration behind Louis Gabriel Nouchi’s collection for his label LGN. A number of looks were styled with shiny black plastic gloves and blood (fake) splattered faces.

A look from Louis Vuitton’s Fall 2023 Collection. (Photo Credit: AFP)

Singer Rosalía stunned guests at Louis Vuitton’s dramatic, digital age-themed menswear show with a surprise set atop a vintage 1980s yellow sedan, in shades and a hooded jacket.

Following the devastating death of former artistic director Virgil Abloh in 2021, the Louis Vuitton Men’s Studio has taken over the brand’s creative control. For the luxury house’s fall 2023 show, the set replicated a vintage childhood home recreated inside the Louvre’s oldest courtyard – which showed a continuity with the coming-of-age style that defined Abloh’s aesthetic for the brand.

This season, the youthful studio team and guest designer Colm Dillane, the founder of KidSuper, channeled growing up as members of the first generation raised in the digital age. Patterns conjured encrypted computer coding, while handwritten notes – relics in today’s world – were upcycled to produce a surreal white suit and top hat look constructed entirely of note paper.

At times the collection depended on gimmicks, such as pixelated apples on an otherwise beautiful round-shouldered wool coat, but the best looks were minimalist, such as a light grey suit jacket that sported one large childlike button showcasing masterful construction with interlocking layers of fabric.

A look from Rick Owens’ Fall 2023 Collection. (Photo Credit: AP)

Rick Owens stayed true to his gothic, artistic approach to fashion for his fall menswear collection in Paris which was inspired by ancient Egypt – specifically the former pharaonic stronghold of Luxor. Think high pharaonic priest meets high-octane 70s rock star. Throw in some dramatic alien-like spiked shoulders that are now an Owens staple, and you have a devilishly good show.

So tell us, do you have a fav look from the menswear fall 2023/24 collections?

JACKETS REQUIRED: BIGGER THE BETTER

- - Fashion Education

A look from Thom Browne’s Fall 2022 Collection. (Photo Credit: Vogue)

Go big or go home. The jacket is back even as many offices are still operating within the ‘work-from-home’ format. And, as Covid restrictions ease worldwide, thanks in part to vaccines, people are starting to dress up again. One of the biggest trends of 2022 was the return (circa 1980) of the oversized blazer, which was seen on plenty of designer runways, celebrities, influencers, and street style stars. Case in point Hailey Bieber.

There’s just something about the structured silhouette that gives off a powerful and chic vibe and continues to be a breakout trend of 2022.

Hailey Bieber rocks the oversized blazer trend. (Photo Credit: Paige Six)

The sized-up tailored jackets are anything but sloppy. Whether ‘borrowed-from-the-boys’,  or new off-the-rack, these blazers come with power shoulders that mean business, even if you don’t work in a corporate office.  Oversized blazers can be worn with bike shorts, leggings, short skirts or…to cement the ‘I raided my boyfriend’s closet’ look, wear it with his trousers for that super oversized look. And to fem it up, team it up with a satin slip dress to add a cool-girl edge to your night out.

A look from Louis Vuitton’s Fall 2022 Collection. (Photo Credit: Vogue)

Fashion stylist Laura Pritchard spoke on the morning television program Good Morning America and stated, “Tailoring has earned its place on every runway during every season. Last fall, we saw the popular pantsuit, but it’s since been replaced with plaid, houndstooth and tweed miniskirt suits — ruling the runways and streets.” Pritchard also added, “Designers have brought back the oversized tailored blazer but revamped the trend with extreme bold shoulders.”

While many may think the oversized blazer trend is tricky to wear, Pritchard stated that it’s actually more versatile than one might think. The stylist offered some tips such as pair this look with slim underpinnings to balance out the extreme proportions. Another basic rule to follow, if an oversized garment is taking up half of your body, keep it slim on the other half.

Another idea is to head over to the men’s section for a huge assortment of oversized blazers rather than spending an exuberant amount of money on some of this season’s latest women’s designer picks. Another recommendation would be to add additional shoulder pads to give the shoulder some extra height.

If you are into designing, drafting and sewing your own oversized blazer, then check out University of Fashion’s blazer videos. If you’re a UoF subscriber, then you already know how to upcycle a men’s consignment shop blazer by shortening the sleeves or adding embellishment touches!

Here are some oversized fall blazers to inspire you:

TOTALLY EIGHTIES

A look from Gucci’s Fall 2022 Collection. (Photo Credit: Vogue)

BIRDS OF A FEATHER

A look from Prada’s Fall 2022 Collection. (Photo Credit: Vogue)

GRAPHIC DESIGN

A look from Peter Do’s Fall 2022 Collection. (Photo Credit: Vogue)

MINIMALISM

A look from Khaite’s Fall 2022 Collection. (Photo Credit: Vogue)

CHECK-MATE

A look from Miu Miu’s Fall 2022 Collection. (Photo Credit: Vogue)

HIP-PARADE

A look from Comme des Garçons’ Fall 2022 Collection. (Photo Credit: Vogue)

Check out our instructional video previews below to inspire you to create your own one-of-a-kind perfectly tailored jacket and stand out from the crowd.

 

Not yet a UoF subscriber? Well, take advantage of our once-a-year discount subscription offers: https://www.universityoffashion.com/holiday-offer/

Yearly subscription was $189/now $149

First month off our Monthly subscription of $19.95/now $14.95

Offers expire 1/2/23

DRAFTING A WOMEN’S JACKET

JACKET: INTERFACING AND LINING

WOMEN’S JACKET PAD-STITCHING & INNER CONSTRUCTION

MOUNTING & FITTING A SUIT JACKET SLEEVE

So tell us, will you be creating your own one-of-a-kind oversized jacket this holiday season?

 

MILAN SPRING 2023 SHOWS HAD PLENTY OF VIRAL MOMENTS

- - Fashion Shows, Trends

Seeing Double at Gucci’s Spring 2023 Show called Twinburg. (Photo Credit: Shutterstock)

Ciao bella! Milan Fashion week wrapped up on September 26th, and the events were back to pre-pandemic levels with plenty of IRL runway shows, parties and oh so many celebrities. The fashion was spectacular as Italians have a flare for the dramatic, ranging from exquisite embroideries to bold clashing prints, perhaps as a reaction to looming uncertainty around the world. MFW was also the backdrop of Italy’s general elections which provoked a tense social and political debate in the country as far-right leader Giorgia Meloni claimed victory in Italy’s election and is on course to become the country’s first female prime minister. “Italians have sent a clear message in favor of a right-wing government led by Brothers of Italy,” she told reporters in Rome, holding up a sign saying, “Thank you Italy”.

Leader of Brothers of Italy, Giorgia Meloni is Italy’s first female prime minister. (Photo Credit: Reuters)

Milan Fashion Week has an official tagline for their Spring 2023 season: When things get tough, sometimes all you need is a good distraction. And there were plenty of great distractions from doppelgänger styling at Gucci to chaotic collapsing models at Avavav, shock-factor fashion was in full effect.

Avavav’s Beate Karlsson had her models fall down the runway. (Photo Credit: Paper Magazine)

From head-turning stunts to more-is-more troupes, Milan Fashion Week Spring 2023 set a standard for meme-worthy material. For starters, there was Gucci’s Spring 2023 Show titled Twinsburg. Creative director Alessandro Michele sent 68 sets of identical twins down the runway with clashing patterns, flashy sequins, low-slung skirts and other-worldly accessories, the maximalist collection was an unrestricted exploration of identity.

Seeing Double at Gucci’s Spring 2023 Show called Twinburg. (Photo Credit: Gucci)

Donatella Versace embraced the Y2K trend as she had Paris Hilton strut down the runway in a hot pink sparkling dress. Quoting Paris Hilton’s catchphrase, “That’s hot”.

Paris Hilton walks the runway during Versace’s Spring 2023 Show. (Photo Credit: Imaxtree)

Versace was not the only designer to embrace a reality star, Dolce & Gabbana had Kim Kardashian curate their spring 2023 show. The collection titled “Ciao Kim” was filled with corsets, gauzy dresses and leopard prints pulled from the 1987 to 2007 archives as they reissued past hits. “It was a dream come true to see all the originals being made, after all these years it’s stuff we would wear today,” Kim Kardashian said in an interview with The Guardian.

Kim Kardashian takes a bow after her collaboration Dolce & Gabbana Spring 2023 Show. (Photo Credit: Shutterstock)

Boss’ creative director Marco Falcioni was also feeling nostalgic this season as he had nineties supermodel Naomi Campbell open his show, which was filled with a softer take on the power suit.

Naomi Campbell opened the BOSS’ Spring 2023 Show. (Photo Credit: Boss)

Campbell was not the only Nineties supermodel to strut down the runway in Milan. Her dear friend Kate Moss walked Bottega Veneta’s show in a leather lumberjack shirt and delivered leather chinos in ultra-light supremely soft nubuck that had to be touched to be believed.

Kate Moss walks Bottega Veneta’s Spring 2023 Show. (Photo Credit: Vogue)

He may be 88 years old, but Giorgio Armani can still produce a fashion moment. With Armani muses Cate Blanchett and Lauren Hutton praising him from the front row, his show finale transformed into something of a salon show, as nine models in embellished evening gowns stopped so the exquisiteness of construction could be rightfully admired.

Designer Giorgio Armani flanked by his models at his Spring 2023 Show. (Photo Credit: Shutterstock)

On the last day of Milan Fashion Week, Burberry hosted its anticipated collection at a warehouse in London, inviting a star-studded list of attendees both on (Naomi Campbell, Bella Hadid, Mariacarla Boscono) and off (Kanye West, Erykah Badu, Normani) the runway.

Bella Hadid at Burberry’s Spring 2023 Show. Riccardo Tisci’s last collection for the house. (Photo Credit: Getty Image

This was Ricardo Tisci’s swan song as it was announced on Sept. 28th that Tisci is stepping down from his role as creative director for Burberry and Daniel Lee will take the reign on Oct. 3rd.

According to Tisci, Burberry’s Spring 2023 collection was inspired by the beach, which Tisci explained in a press release as “as a place where humanity meets, a point where different worlds collide.”

“In summer, in Britain, the beach is a place of democracy, of community. It’s where people from all cultures can in simple pleasures. I wanted to translate that ideology — that emotion — to an entire collection. I wanted to express that spirit of togetherness and joy, that reality,” Tisci stated. “That tension between dressing and undressing, between revelation and protection, underwear and outerwear, all feels relevant to now and part of Burberry’s modern DNA… I was inspired by the liberation and openness of youth, of people embracing their bodies and revealing them – a pride in themselves, who they are, their identities. Their freedom. This feels modern, this feels right, and this feels Burberry.”

While there were so many show-stopping moments during Milan Fashion Week, here are a few of the season’s breakout trends.

POOLSIDE PARTY

Designers are diving headfirst into poolside style this spring 2023 season. With plenty of swimsuits, cover-ups, and sunhats, these pieces are brimming with aquatic flavor. Moschino took the trend a step further with children’s swim floats wrapped over evening gowns.

A look from Moschino’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Ferragamo’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Max Mara’s Spring 2023 Show. (Photo Credit: Vogue)

A look from MSGM’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Dsquared2’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Luisa Beccaria’s Spring 2023 Show. (Photo Credit: Vogue)

THE BLING RING

No-one does sparkle and embellishments like the Italians and this season was full of shiny new promises.

A look from Gucci’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Roberto Cavalli’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Moschino’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Jil Sander’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Dolce & Gabbana’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Del Core’s Spring 2023 Show. (Photo Credit: Vogue)

FLOWER POWER

Florals for spring….groundbreaking. Well, this season designers added flare to floral motifs with bold dimensional flowers on everything from evening gowns to pencil skirts.

A look from Prada’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Bottega Veneta’s Spring 2023 Show. (Photo Credit: Vogue)

A look from MSGM’s Spring 2023 Show. (Photo Credit: Vogue)

A look from GCDS’ Spring 2023 Show. (Photo Credit: Vogue)

A look from Dolce & Gabbana’s Spring 2023 Show. (Photo Credit: Vogue)

GOTHIC DIVINE

Channeling all high priestesses, designers in Milan have heard your prayers and delivered wickedly goth inspired looks. From Versace’s goddesses gone grunge looks to Blumarine’s denim crosses, these dark, romantic looks are a fresh take for spring.

A look from Blumarine’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Versace’s Spring 2023 Show. (Photo Credit: Vogue)

A look from MSGM’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Prada’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Antonio Marras’ Spring 2023 Show. (Photo Credit: Vogue)

SHEER FACTOR

The transparency trend is still going strong, and the Milan runways offered plenty of variations from sheer skirts to peak-a-boo dresses.

A look from Fendi’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Missoni’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Prada’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Roberto Cavalli’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Alberta Ferretti’s Spring 2023 Show. (Photo Credit: Vogue.)

FRINGE WATCH

Playful fringe looks took center stage on the Milan runways. From Jil Sander’s knit and sequence fringe skirts to Diesel’s denim trucker jacket, one things for sure, loose threads never looked so good.

A look from Bottega Venetta’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Giorgio Armani’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Jil Sander’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Sportmax’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Diesel’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Versace’s Spring 2023 Show. (Photo Credit: Vogue)

FIT TO PRINT

Opposites attract as clashing prints made their mark on plenty of designer runways.

A look from Dsquared2’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Etro’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Matty Bovan’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Versace’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Roberto Cavalli’s Spring 2023 Show. (Photo Credit: Vogue)

Looks from Gucci’s Spring 2023 Show. )Photo Credit: Vogue)

IN THE HOOD

This season, there was a fine line between sci-fi and streetwear when it came to evening wear as hooded gowns made their mark on the runway.

A look from Philosophy di Lorenzo Serafini’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Alberta Ferretti’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Versace’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Diesel’s Spring 2023 Show. (Photo Credit: Vogue)

A look from Ferragamo’s Spring 2023 Show. (Photo Credit: Vogue)

So tell us, what are your favorite trends so far?

CRUISE CONTROL: RESORT 2023 TRENDS

- - Fashion Shows

Looks from Christopher John Rogers Resort 2023 Show. (Photo Credit: Getty Images)

Resort shows are back and stronger than ever as designers are presenting their collections again to pre-pandemic levels. The lucrative season, also known as cruise collections, is a pre-season line-up of ready-to-wear clothing created by a fashion house or fashion brand in addition to their spring and fall collections.

Resort collections were originally created for wealthy customers, aka the jetsetters, as they traveled to warm-weather destinations during the winter months. Traditionally, resort collections offered light spring or summer clothing during the winter months. Today, resort is targeted towards customers who have completed their fall wardrobes and are now looking forward to replenishing their vacation looks. In the United States, resort collections arrive in stores in November and are available for purchase until August, so typically resort collections will sit side by side with the brand’s spring collection, making resort the longest selling season and the most profitable.

Looks from Chanel’s Resort 2023 Show in Monte Carlo. (Photo Credit: V Magazine)

In the past, resort collections only offered beach-inspired vacation looks – such as swimsuits, caftans, walking shorts, and little sundresses in breezy fabrics. But today the season offers so much more. For many brands, restricting the resort season to summer staples only does not make financial sense. Today, the season is packed with transitional and seasonless looks to cater to customers around the world. The season gives brands the opportunity to satisfy global customers who travel all the time, as well as the demands of climate change, where in many parts of the winter, there is little to no winter.

Also, designers cannot ignore their global clients, and their biggest spends are in the ever-important Asian and Arab markets. Those consumers need clothes for different temperatures and at different times from the western markets.

A look from Derek Lam 10 Crosby’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

Designers at all levels of the market create resort collections, from high fashion houses like Chanel, Dior, and Gucci to contemporary designers like Tory Burch, Derek Lam 10 Crosby, and Gianni. Originally resort collections were created for womenswear, but today, many brands are offering resort for menswear, such as Gucci and Burberry.

Looks from Gucci’s Resort 2023 Show. (Photo Credit: Elle)

The majority of brands presented their resort collections on a smaller scale, with intimate appointments and lookbooks, but there are a few that presented a massive show in exotic locations. For the resort 2023 season, Chanel held its show on the shores of the Monte Carlo Beach Hotel, while Louis Vuitton flew the fashion set all the way to San Diego for a sun-soaked extravaganza against the backdrop of the brutalist architectural masterpiece that is the Salk Institute. Balenciaga’s show was held at The New York Stock Exchange. Meanwhile, Gucci’s Alessandro Michele timed his ‘Cosmogonie’ show to perfectly line up with a lunar eclipse., thus creating one of the most magical moments of the season. The astronomy-themed show was held in a 13th century, octagonal Castel del Monte in Italy’s Puglia region with a slew of celebrities were in attendance such as Gucci muse Dakota Johnson, Elle Fanning, and Lana del Rey, to name a few.

So, while the resort season is still going strong, here are some of the biggest trends so far:

IN-VEST

This isn’t your grandpa’s sweater-vest. Designers are toughening up their resort collections with cool leather vests this season. From Chanel’s motor cross-inspired version to Louis Vuitton’s futuristic style, these sleeveless toppers will instantly give you street-style cred.

A look from Chanel’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Chloé’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Gucci’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Louis Vuitton’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from MM6 Maison Margiela’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

WELL SUITED

Now that we are all heading back to the office, it’s time to re-fresh our suit options as designers are offering summer short suits that are bold and playful. From Chanel’s classic tweed version to Erdem’s embroidered look, these short-suits will keep you cool and looking chic.

A look from Erdem’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Chanel’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Frederick Anderson’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Lafayette 148’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Zimmermann’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

SHIRT-CIRCUIT

It’s business as usual as the classic white shirt gets a makeover. From the exaggerated pointy collars at Gucci and The Row, to the ruffles at Prabal Gurung, these shirts are anything but basic.

A look from Prabal Gurung’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Gucci’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Adeam’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Tory Burch’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from The Row’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Proenza Schouler’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

TAKE A BOW

After all the casual work from home looks we’ve worn for the past few year due to the pandemic, it’s exciting to see a return to workwear, and for resort, the pussycat blouse was all over the runway.

Looks from Balenciaga’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Chanel’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from The Row’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Naeem Khan’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

PRIMA GALLERINA

Designers are often inspired by art, but for resort, designers looked to the gallerina for inspiration. These anything but basic black looks will stand out in any gallery space making you the chicest person in the room.

A look Carolina Herrera’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Chloé’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

Looks from Erdem’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Givenchy’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Prabal Gurung’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Proenza Schouler’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

TIME TO SHINE

Silver and gold, can anyone measure their worth, well for resort, designers are playing with the metallic hues for day and the results are intergalactic!

A look from Paco Rabanne’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Louis Vuitton’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Stella McCartney’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Diesel’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Chanel’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Dsquared2’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

MATCH-SET

Belly-baring tops are still going strong, but for resort, designers have turned the crop top into a matching two-piece looks that is playfully charming.

A look Moschino’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Zimmermann’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Preen by Thornton Bregazzi’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Paco Rabanne’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from MSGM’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

MELLOW YELLOW

Yellow is the color of happiness, and optimism, of enlightenment and creativity, sunshine and spring, so its only fitting that the hue was found all over the resort runways as we all look forward to post-pandemic life.

A look from Stella McCartney’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Roberto Cavalli’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Proenza Schouler’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Christopher John Rogers’ Resort 2023 Collection. (Photo Credit: Vogue Runway)

A look from Lafayette 148’s Resort 2023 Collection. (Photo Credit: Vogue Runway)

So tell us, what is your favorite resort trend so far?

THE HOTTEST FASHION COLLABORATIONS OF 2022

A look from Loewe x Studio Ghibli. (Photo Credit: Loewe)

Let’s face it, the past few years have been tough on everyone, from a global pandemic to a raging war between Russia and Ukraine, the world is emotionally and mentally drained. So, for spring/summer, designers are offering fun and playful collections to give customers a bit of joy and to hopefully break out of the rut many have been feeling.

A look from Dior Vibe and Technogym. (Photo Credit: Dior)

This year has been full of exciting collaborations. While some may view fashion collaborations as a cliché, let’s not forget that they are a profitable form of marketing that benefits both collaborating brands. Collaborations can bring luxury designs at a lower price point, reinvent a brand’s image, and offer “unattainable” fashion to the masses.

While the phenomenon began back in the ‘00s, most noteworthy was the Karl Lagerfeld x H&M collab in 2004, almost 20 years later we are noticing a peak in brand collaborations at all levels in the market. Here are a few collaborations that will be all the rage this summer:

GIVENCHY X DISNEY

The House of Givenchy is pleased to announce its collaboration with Disney on a limited-edition capsule collection celebrating the iconic legacy of the Walt Disney Animation Studios. (Video Courtesy of Givenchy’s YouTube Channel.)

In mid-May the house of Givenchy announced a collaboration with Disney,  introducing a limited-edition capsule collection of luxury ready-to-wear designed by creative director Matthew M. Williams.

Fittingly named, The Wonder Gallery, the collaboration will focus on t-shirts and hoodies, featuring graphics of Disney characters, iconography, and silhouettes, inspired by the most iconic and beloved Disney characters, such as Bambi; Pongo and Perdita, from the animated feature film, 101 Dalmatians, Oswald from Lucky Rabbit; and Elsa and Olaf from Frozen.

This is not the first time the French luxury house collaborated with Disney’s beloved Bambi. In fall 2013, Bambi made an appearance on a sweatshirt at Givenchy.

The celeb must-have Bambi sweatshirt from Givenchy’s fall 2013 collection. (Photo Credit: Vogue Runway)

Williams also admits to being a big fan of Disney. The creative director stated on his website, “Disney has always held a special place in my heart, as it has for so many across generations, countries and cultures. As a boy from California and a father in Paris, Disney has always been a source of meaningful moments throughout my life. It’s a true honor to bring out two iconic brands together for this project.”

In the past Disney has collaborated with a number of luxury fashion houses such as: Coach, Gucci, and most recently, Stella McCartney, on a capsule collection inspired by the 1940s animated feature musical film, Fantasia.

ADIDAS X GUCCI

A look from Gucci x Adidas. (Photo Credit: Gucci)

Adidas x Gucci is one of the most hyped and praised collaborations of the season. The collection launches on Tuesday, June 7th, and is anticipated to fly off the shelves as soon as it launches. The partnership offers a unique take on super-luxe sportswear, offering glamorous retro inspired looks straight out of Wes Anderson’s cult hit The Royal Tenenbaums. The collection comes complete with sweatbands, micro-mini running shorts and a sweatshirt emblazoned with a hybrid Gucci logo mixed with the instantly recognizable Adidas Trefoil. The collection offers a variety of ready-to-wear pieces and accessories that perfectly merge the two brands’ aesthetic, from chic canvas bucket hats and Gazelle sneakers to chic knit dresses and an updated version of Gucci’s iconic Horsebit 1955 crossbody bag.

ADIDAS X PRADA

The Adidas x Prada Re-Nylon Collection is a mixture of minimalism and functionality. (Photo Credit: Prada)

Adidas has had multiple designer collaborations throughout the years, one of the most popular has been the Adidas x Prada collab. Following the sell-out successes of their first two collaborations, the powerhouses of sportswear and Italian high fashion are back with a third instalment of their unique partnership. The past capsule collections relied solely on sneakers, but with the 3rd installment, the duo introduced their first capsule collection of co-branded apparel and obviously accessories. But what makes this collaboration truly unique is that it is centered firmly around sustainability. Adidas x Prada has reimagined luxury sportswear through a more eco-friendly lens, all nylon will be switched out for Prada’s signature Re-Nylon fabric, which is made from recycled plastic waste collected from oceans. The 21-piece capsule featured sportswear staples including tracksuits and anoraks, as well as bucket hats, backpacks, bags and a reinvented, and Prada-branded version of Adidas’s Forum trainers.

FENDACE

Looks from Fendace. A collaboration between Fendi and Versace. (Photo Credit: Fendi)

What is Fendace you may ask? Well, it is the brilliant collaboration between two Italian luxury powerhouses – Versace and Fendi. The collection was shown in September during Milan Fashion Week to great fanfare. Fendace Is the creation of Donatella Versace, Silvia Venturini Fendi and Kim Jones, Fendi’s artistic director of women’s collections. The capsule collection sees the designers creatively swap, fusing the brands’ signature aesthetic and DNA into two collections – Versace by Fendi and Fendi by Versace – encompassing everything such as ready-to-wear, handbags, footwear and other accessories. The campaign was shot by photographer Steven Meisel and features a string of supermodels including Naomi Campbell and Kristen McMenamy, it’s a match made in fashion heaven.

KENZO X NIGO

The Kenzo x Nigo Collection Jacket embroidered with a signature flower. (Photo Credit: Esquire)

Kenzo x Nigo is a collaboration between the creative Japanese fashion designer Nigo and French luxury fashion house, Kenzo. This collab makes Nigo one of only two Asian creative directors at European luxury houses, as well as the first Japanese director to take the lead of the brand since Kenzo Takada launched it in 1970.

Nigo infused his signature style into the brand and gave the collection a breath of fresh air. The men’s fall 2022 collection featured denim jackets, pageboy caps and work attire; button-up shirts, pants and jeans. Functionality was ubiquitous in this capsule collection, with a whimsical touch of flowers embroidered onto the clothes.

BIRKENSTOCK X MANOLO BLAHNIK

Manolo Blahnik for Birkenstock. (Photo Credit: WWD)

Manolo Blahnik is known for his beautiful and elegant shoes. He became a household name when Carrie Bradshaw, the fictional character of Sex and the City, wore his creations frequently and the shoes were written into a number of episodes. But did you know that Manolo Blahnik is known to be a Birkenstock fan?

So for Spring, the distinguished Spanish designer reinvented the classic birk as you’ve never seen them before, morphing it into a shoe with unparalleled glamour, charm, and chicness. The reputation of the beloved “ugly” sandal is challenged in this collab, with Birkenstocks adorning a vibrant color palette and sparkling buckle.

BURBERRY X SUPREME

A look from Supreme x Burberry. (Photo Credit: Burberry)

When you think of the label Burberry, streetwear is the farthest description that comes to mind, however, the latest collaboration between Burberry x Supreme is a successful ode to each of the brand’s established identities.

The Supreme led collaboration includes a variety of pieces including a collar puffer jacket, hoodie, jeans, t-shirt, silk pajamas, and of course, a skateboard.

BARBIE X BALMAIN

A look from Barbe x Balmain. (Photo Credit: Balmain)

Barbie x Balmain is a fusion of two of iconic labels in fashion. Reimagining childhoods around the world, Balmain’s creative director Oliver Rousteing stated that the unisex collaboration of Barbie and Balmain was designed to challenge gender limitations and celebrate diversity. Barbie’s iconic pink meets the bold spirit of Balmain in a limited-edition collection of t-shirts, hoodies and badges.

“Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure”, Rousteing said in a press release.

The Barbie x Balmain collaboration created a new chapter in the legacy of the toy and fashion industries.

Speaking of all things fashion, did anyone catch the launch of the series Follow the Thread, that premiered June 4th on TCM? If not you can catch it June 17th on HBO MAX? It’s inspired by The Met Exhibition, In America, An Anthology of Fashion. Let us know what you think.

So tell us, as an aspiring designer, what would be your dream collaboration?

HOW THE FASHION INDUSTRY IS SUPPORTING UKRAINE AS WAR RAGES ON

ALL WE ARE SAYING IS GIVE PEACE A CHANCE…….

It was 1969, in room #1742 of Montreal’s Queen Elizabeth Hotel, that John Lennon wrote “Give Peace a Chance“.  The anti-war song, originally meant to be a “revolutionary” song for workers, has once again become the battlecry for our times. When on March 9th, a Ukrainian maternity and children’s hospital in Mariupol, southern Ukraine, was bombed we were all shocked to our core. Ukraine President Volodymyr Zelensky said the bombing was “proof of a genocide.” No one could disagree. As the world watches, in horror, the atrocities being inflicted by Putin on innocent civilians in Ukraine, the fashion industry is stepping up, not only by banding together in solidarity, but doing much more. Read on.

An injured pregnant woman leaves the damaged hospital with her belongings. (Photo Credit: AP)

President Zelenskyy and his people are fighting back, a true David & Goliath story come to life. Most of the world is rooting for Ukraine to win, but in war, no one ever truly wins as the death toll is growing daily. As of this writing, over two million people have fled Ukraine and families are being ripped apart as women, children, and the elderly are leaving their loved ones, homes, and all their possessions behind to find refugee throughout Europe and the U.S. Men and many women are staying behind to fight for their land, many untrained, as civilians are given guns and quickly trained to aim and shoot to protect themselves.

For now, the West is aiding Ukraine with weapons, money, and medical necessities. As of March 9th, the U.S. House of Representatives voted with a wide bipartisan majority to pass a ban on importing Russian oil, natural gas and coal into the United States. A move that can further cripple the Russian economy. The bill will also take steps to revisit Russia’s role in the World Trade Organization and reauthorize the Magnitsky Act to strengthen sanctions on Russia for human rights violations.

Protests against Russia’s invasion of Ukraine are being held throughout Europe and the United States. (Photo Credit: Getty Images)

Fashion Industry Responds

When Russia invaded Ukraine on February 24, 2022 in the middle of Milan Fashion Week, many designers and brands immediately began donating to various charities, as well as temporarily closing their stores throughout Russia.

Protest pictures during Milan Fall 2022 Fashion Week. (Photo Credit: Acielle Tanbetova)

Designers from Giorgio Armani to Balenciaga’s Demna Gvasalia (who was a child refugee himself as he fled his homeland of Georgia in 1993 at the age of twelve) have been speaking up against the conflict; and numerous international brands and luxury fashion groups, from LVMH and Kering to Prada, Hermès and H&M, announced they were temporarily stopping their commercial activities and shuttering their stores in Russia as a sign of protest against the war on Ukraine.

A man walks past a closed H&M store in a St. Petersburg, Russia, shopping center. (Photo Credit: Getty Images)

“We are currently living through a war in the heart of Europe. We strongly condemn it and we are close to the population involved in this tremendous situation,” said Italy’s Camera della Moda in a statement to WWD on the fashion retail situation in Russia. They went on to say that “the temporary closure of the retail stores in Russia is not contemplated by the regulations on sanctions currently in force in Europe, it is a voluntary decision that has been made by many national and international brands that have a direct retail distribution organization. However, we recall that many brands sell their collections in Russia through distributors or dealers and therefore cannot, including from a contractual point of view, close the sales areas in the season, as they already delivered the spring/summer collection in the past few months.”

The statement underscored that the Camera’s “commitment today is aimed at being close to all those who are suffering and this is why we have joined the UNHCR at its side in fund-raising to support the refugees with concrete aid for the people and families forced to flee within the national boundaries or to neighboring countries.”

Protests in Milan against the Russian attack on Ukraine. (Photo Credit: WWD)

Global and wide-ranging sanctions on Russia are bound to drastically impact those brands and businesses with a retail footprint in in the country, but in the humanitarian aspect of the crisis it is vital to take a stand. To that end, the fashion industry has united and is stepping up its efforts during this time of crisis.

Here’s a roundup of the initiatives taken by the fashion industry thus far:

LVMH

LVMH, the world’s largest luxury conglomerate (owning brands such as Louis Vuitton, Christian Dior, Fendi, Givenchy, Marc Jacobs, and Stella McCartney to name a few) donated €5 million ($5.4 million USD) to support the International Committee of the Red Cross (ICRC) “to help the direct and indirect victims of this conflict.”

In addition, the company stands in solidarity with Ukraine and closed 124 of its stores in Russia. LVMH will still continue to pay its 3,500 employees in Russia.

LOUIS VUITTON

The French luxury powerhouse Louis Vuitton, made an immediate donation of €1 million ($1.09 million USD) to UNICEF, to provide aid for Ukrainian children and families.

“As millions of children and their families are facing immediate danger, the Maison, through the Louis Vuitton for UNICEF partnership, pledges to support UNICEF’s emergency response on the ground, responding swiftly to any emergencies by providing children and families in Ukraine with humanitarian aid including access to clean water, healthcare and education supplies, child protection services and psychosocial care,” the brand shared in a statement.

KERING

Kering, owner of Gucci and Saint Laurent among other brands, said on Instagram that it was making a “significant donation to the UNHCR, the United Nations Refugees Agency,” though it did not specify the amount.

GUCCI

Gucci enacted its global charity campaign Chime for Change and donated $500,000 to the UNHCR.

BALENCIAGA

The French label Balenciaga donated an undisclosed amount to the World Food Program (WFP), which launched an emergency operation to provide food assistance for people fleeing Ukraine and in neighboring countries.

CHANEL

The iconic French fashion house closed its stores in Russia and halted all e-commerce in the country. The brand also donated €2 million (about $2.18 million) to two relief organizations, CARE and UNHCR-UN Refugee Agency, which is “recognized for refugee support at the borders and for the specific care of families and children.”

In an Instagram post, the fashion house also announced that “Foundation Chanel will be working closely with its local partners to provide future critical support over the medium and long term to women and children impacted by this evolving situation.”

GIORGIO ARMANI

After showing its latest collection in Milan in silence, out of respect for the war in Ukraine, the Armani Group announced a donation of €500,000 (about $543,000) to UNHCR “for the assistance and protection of those who have been forced to flee the war in Ukraine.”

The company is also donating clothing essentials to refugees through the Italian nonprofit organization Comunità di Sant’Egidio, which already has a presence on the borders of Ukraine.

FASHION MODELS

Argentine model Mica Argañaraz, a regular presence on almost every major runway, posted on her Instagram story, “I have to say it feels very weird walking fashion shows knowing there’s a war happening in the same continent.” She noted that she would “be donating part of my earnings of this fashion week to help Ukrainian organizations” and called on fellow models to do the same. Supermodel sisters Gigi and Bella Hadid, Kaia Gerber, Vittoria Ceretti, Kiki Willems, Francesca Summers, and Aylah Peterson have also joined the movement and will donate part of their earnings to Ukraine.

L’OREAL PARIS

The cosmetic giant L’Oréal Paris, has teamed up with a number of local and international nonprofits (including UNHCR, Red Cross and UNICEF) to support the growing number of refugees, and people on the ground in Ukraine with a donation of €1 million ($1.09 million) through its L’Oréal Fund for Women.

“We have already made a donation of one million euros and have started to deliver hygiene products to NGOs in Poland, the Czech Republic, Romania and in Ukraine itself,” a statement reads on the company’s corporate website. “We will donate 300,000 products over the coming weeks.”

The beauty brand continues: “We strongly condemn the invasion and war in Ukraine, which is causing so much suffering to the Ukrainian people. Our thoughts go out to our 326 Ukrainian employees, their families and the people of Ukraine whose lives have been changed so dramatically in the last eight days. Although some have managed to cross the border, the majority of our employees remain in the country in increasingly harsh circumstances. We are concerned about them and fear for their safety.”

HERMES

Hèrmes announced that it would “temporarily close our stores in Russia and pause all our commercial activities,” where they have three stores and 60 employees.

BURBERRY

Burberry has shut down its three stores in Russia. The British luxury house brand also donated an undisclosed amount to the British Red Cross Ukraine Crisis Appeal. It also said it would match any employee donations to charities supporting humanitarian efforts in Ukraine.

VALENTINO

Italian luxury house Valentino donated €500,000 (about $543,000) to the UNHCR to provide immediate help to the Ukrainian refugees.

RALPH LAUREN

Given the urgency of the situation, the Ralph Lauren Corporate Foundation has made an immediate donation to @CARE.org, an organization working with partners to provide critical support and aid to Ukrainian families and is double-matching employee donations to CARE. In addition, it is partnering with its network of international charities to donate essential clothing that will be distributed throughout Ukraine as well as in bordering countries to reach refugees. The company has paused operations in Russia.

TORY BURCH

Tory Burch is supporting World Central Kitchen, which is on the ground in Poland feeding hundreds of thousands of Ukrainian refugees. The company has made a donation and pledged to match any employee donations throughout the month of March.

COACH

Coach’s parent company’s Tapestry Foundation has donated to the United Nations Refugee Agency to provide safety and shelter to those who have been displaced.

MINIMALIST

Tamara Davydova is the fashion designer behind the brand MINIMALIST and was born, raised, and married in Kyiv, Ukraine. She founded the circular fashion brand MINIMALIST last year and is devastated by what’s currently happening in her homeland and affecting friends and family. She’s pledging 30% of the proceeds from sales of her collection to the Red Cross and UNICEF in Ukraine plus offering 10% off to customers using the code TOGETHER at checkout. The collection is available at minimalist.nyc.

ADIDAS

Athletic brand Adidas has suspended its long-term partnership with the Russian Football Union (RFU), the German sportswear company also announced it would be is donating €100,000 (about $108,700) as well as footwear and apparel to organizations helping children and refugees.

H&M

The fast-fashion retailer H&M has currently paused all sales in Russia and closed its 170 stores located throughout the country.

ASOS

Fast-fashion company ASOS said on Twitter that it would no longer be doing any retail out of Russia.

“We’ve been watching the shocking events in Ukraine in horror and disbelief. We’ve concluded it’s neither practical nor right to continue to trade in Russia & today have suspended sales there,” the brand wrote. “We’re supporting the humanitarian effort and our thoughts are with the people of Ukraine.”

MANGO

Mango has halted sales in Russia and donated €100,000 (about $108,700) to the International Red Cross and Red Crescent Movement.

GANNI

Ganni, the Danish contemporary ready-to-wear fashion brand, donated 100.000 DKK (approx. $14,700) to the Danish Refugee Council, a nonprofit currently on the ground helping the crisis in Ukraine.

 

As governments around the world grapple with how to stop Putin’s war and the needless suffering, we will continue to keep an eye on how the fashion industry, and hopefully soon the music industry, is doing its part. At UoF we are donating to Ukrainian children through UNICEF USA.

Here’s a list of the organizations that the fashion industry is donating to:

International Committee of the Red Cross

United Nations Refugees Agency

Direct Relief

Mercy Corps

International Medical Corps

Save the Children

Unicef USA

So tell us, how are you helping to support Ukraine in these troubling times?

IT’S SHOWTIME: LONDON AND MILAN FALL 2022 TRENDS

- - Fashion Shows, Trends

Looks from Richard Quinn’s Fall 2022 Collection. (Photo Credit: Vogue)

Just as Covid cases in some parts of the world are declining and restrictions are loosening, Russian President Vladimir Putin invaded Ukraine. The world watched in horror, as his deadly attack began in the early morning hours of February 24th. NATO has issued sanctions on Russia, but will they be enough to stop this escalating war? The world hopes so. Because if the last few years have taught humanity anything, it’s that in the grand scheme of things, we are nothing without health and peace.

As we try and navigate these troubling times, we can look to fashion as an escape from reality and to transform us into a world of fantasy. Last week UoF covered New York Fashion Week and this time we’ve crossed the pond to the London and Milan shows. Though our eyes may be focused on fashion…our hearts are definitely with the Ukrainian people.

SWINGING LONDON

Looks from Erdem’s Fall 2022 Collection. (Photo Credit: Vogue)

London Fashion week was a jam packed 5-day event that took place from Friday, February 18th to Tuesday, February 22nd. As we have come to accept, the fall 2022 season was a hybrid of physical shows as well as digital presentations, but thanks to England’s ease on Covid restrictions, the buzz around fashion week was the return of the IRL fashion show and events throughout the city. There were 86 physical womenswear and menswear shows and 61 digital presentations, which ranged from the well-established labels such as Vivienne Westwood, to emerging brands such as the breakout star of the week Nensi Dojaka.

Looks from Nensi Dojaka’s Fall 2022 Collection. (Photo Credit: Vogue)

Here are a few of the hottest trends that emerged from London Fashion Week:

SHEER FACTOR

London based designers had nothing to hide this fall 2022 season as they played up the transparency theme – from the utterly see-through to the subtly sheer.

A look from Supriya Lele’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Simone Rocha’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Maximilian’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Temperley London’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Nensi Dojaka’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christopher Kane’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

VELVET UNDERGROUND

Opulence filled the fall 2022 runways this season with luscious velvets in simple cocktail dresses, dramatic coats, and dramatic gowns.

A look from Simone Rocha’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christopher Kane’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Edward Crutchley’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Paul & Joe’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from 16Arlington’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Temperley London’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

THE EIGHTIES SHOW

This season, designers dug deep into the archives and pulled out bright colors and body-conscious silhouettes. Even the ‘pouf’, circa 80s Christian Lacroix, made a comeback!

A look from Emilia Wickstead’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from David Koma’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Richard Quinn’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Molly Goddard’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Simone Rocha’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Huishan Zhang’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

MANY SPLENDORED STRINGS

The collections were awash in a myriad of fabulous fringe motifs, perfect for the latter-day flapper ready to dance the night away.

A look from Halpern’s Fall 2022 Collection. (Photo Credit: Vogue)

A look from Christopher Kane’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Conner Ives’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Erdem’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Roksanda’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

Looks from Ozwald Boateng’s Fall 2022 Collection. (Photo Credit: Vogue)

IN FULL PLUME

Birds of a feather flock together, but if you want to break out as the next street style star, then bring on the feathers. The fall 2022 runways in London were filled with feathery looks that can be worn from day to night.

A look from Huishan Zhang’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from 16Arlington’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Paul & Joe’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from Poster Girl’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from Aadnevik’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from Richard Quinn’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

CIAO MILANO

A backstage look from Moschino’s Fall 2022 Collection. (Photo Credit: Vogue)

Although London lifted many of its Covid restrictions, Italy still has many restrictions in place, and will remain so until at least March 31. Only those who are fully vaccinated will be able to attend Milan Fashion Week, which began on Tuesday, February 22nd and ends Monday, February 28th.

The good news, Milan had a jam-packed schedule with plenty of physical runway shows and events. There were also plenty of fun events throughout the week such as Gucci’s all-day celebration of its new Gucci Vault, The World of Vogue Talents and the CNMI Sustainable Fashion Awards, both celebrated emerging designers and those who have taken extra steps to curb their impact on the planet.

So while Milan Fashion Week is still going strong, here are some of the emerging trends from the first half of the week:

BOUDOIR FLAIRE

Innerwear as outerwear continues to intrigue designers in Milan who showed a variety of lingerie inspired looks on the runway.

A look from Prada’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Fendi’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Sportmax’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from No. 21’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Blumarine’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Gucci’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

VISUAL EFFECTS

Fall’s graphic content turned towards eye-popping geometrics with a hint of op art.

A look from Max Mara’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Emporio Armani’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Missoni’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Prada’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

CAPE CRUSADERS

Remarkable outerwear stole the show during Milan Fashion Week, but the true breakout style were all the terrific capes that ran the gamut from dainty evening versions to cozy yet chic toppers.

A look from Gucci’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Moschino’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Raf Simons’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Tod’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Roberto Cavalli’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Alberta Ferretti’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

YARN IT ALL

Miles beyond your basic sweater, a wonderful tactile world of dresses, cardigans and coats await. Perfect for braving the cold.

A look from Blumarine’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Tod’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Max Mara’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Alberta Ferretti’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

SHORT STORIES

No one does seductive as well as the Italians and for fall, designers showed barely there mini dresses and skirts all over the runway.

A look from Dundas’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Alberta Ferretti’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Emporio Armani’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Missoni’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from No. 21’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

POINT OF HUE

Designers tempered their dark, wintery palette with a celebration of pastel colors, making the fall 2022 season a joyful rhapsody of hue.

A look from Fendi’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Sunnei’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from MM6 Maison Margiela’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Diesel’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Del Core’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Blumarine’s Fall 2022 Collection. (Photo Credit: Vogue Runway

So tell us, what are your favorite runway trends so far for the fall 2022 season?

 

 

 

 

WELCOME TO THE FASHIONVERSE – METAVERSE

- - Technology

Gucci in the virtual game Roblox. Photo (Credit: Vogue Business)

Faithful followers of our blog know that at University of Fashion we love, love. love the history of things. In fact, our founder, Francesca Sterlacci, co-wrote the book, Historical Dictionary of the Fashion Industry. So we thought before we talk about how the Metaverse is poised to revolutionize the fashion industry, we’d take a look back at the thing we love to hate and yet can’t do without…the Internet.

Did you know that January 1, 1983 is considered the official birthday of the Internet, and that it wasn’t until August 6, 1991 that the World Wide Web went live to the world?

Now, more than ever, we rely on technology. With the click of a button, we order our groceries, hold business meetings, learn fashion design online (thanks UoF) and purchase everything from underwear to luxury clothes…even cars! We are so completely hooked on our electronic devices that to be without them even for a day, it’s like the world has come to an end! And now, thanks to the pandemic, we have become even more reliant. Is that even possible?

Through the internet, we maintain social relationships, communicate with family and friends and interact via Facebook®, Instagram® and all of the other social media platforms, incessantly. The Internet has also expanded our vocabulary. We all ‘surf’ the web, use google as a verb, and learned a slew of new acronyms like HTTP, HTTPS HTML, FTP, WWW, and more.

Well buckle your seat belts folks….here comes the metaverse, (with it the fashionverse) and a new set of vocab terms like avatar, blockchain, cryptocurrency, NFTs, burning NFTs, AR, VR, and Web 3.0.

What is the Metaverse, you ask?

When Mark Zuckerberg announced Facebook’s name change to ‘Meta’ in October 2021, tech giants like Google and Microsoft started investing heavily in it, portending the next big tech revolution. The metaverse, now in its beginning stages, is a digital experience that will evolve into something that blurs the lines between the digital and physical world.

According to Michelle Cortese, a virtual and augmented reality designer, artist and author, the metaverse is essentially, “a spectral layer on top of our existence. It is represented by avatar interactions, and constructed experiences, ultimately altering how we interact online, how crypto is adopted, how brands advertise, all while offering a hyper-real alternative world for people to coexist in. The concept that was beloved by tech enthusiasts, a desire for a decentralized virtual world and a place that is aligned with the physical world, has now penetrated the mainstream landscape. Virtual experiences have spiked dramatically with millions of people indulging hours upon hours as digital avatars into virtual social spaces such as Fortnite and Roblox or digital NFTs and cryptocurrencies.”

Michelle Cortese depicts the stages of the Web and the advancements we have endured to reach Web 3.0 more clearly. “When we say ‘Web 3.0’ we refer to the three stages of the Internet: [1] the desktop computer dial-up of the 1990s; [2] the socially-driven mobile Internet of the 2000s and 2010s; and [3] the “Embodied Internet” or Metaverse – this next generation of the Internet anticipates that people will interface with the web in a more embodied, virtual way.”

All sounds like a sci-fi movie right? But advanced technology is making this possible. Using a combination of technologies and incorporating virtual reality (VR) and augmented reality (AR), users can actually “live” inside a digital universe. In the metaverse, users are part of the action.

What does this mean for the fashion industry?

Think of the possibilities for brands to reach potential customers in the metaverse. The fashion industry is already evolving in this advanced digital world and the pandemic offered many in lockdown mode the opportunity to explore the gaming world, a perfect intro into the ‘virtual world’. In the metaverse, the user can shop in digital stores and there is even a “try before you buy” feature where the user can take a 360-degree look at an item. They can zoom in and examine all the details of that piece of clothing before they make a purchase.

Consumers now have the ability to virtually try on products by dragging one or more items onto photos of themselves. So the metaverse is literally bringing the fitting room into your home and can offer the consumer the same experience as walking into a brick-and-mortar store.

The metaverse is therefore quickly transforming the fashion industry. Luxury house Balenciaga is at the forefront of the shift into the digital world. The house (known to embrace virtual apparel) announced plans to introduce a business unit specifically committed to exploring opportunities in the metaverse.

Fortnite x Balenciaga, 2021. (Photo Credit: Epic Games)

Balenciaga presented its Fall 2021 collection through a gaming app and famously partnered with the video game Fortnite to create a number of “skins” for the game’s characters. At this point, most of the fashion world’s investments in the metaverse have been through video game skins (cosmetics that customize characters), reports Business of Fashion. These developments provide a peek of what fashion in the metaverse could look like.

According to Business of Fashion, digital environments are increasingly transforming from transaction-focused consumer spaces, to multi-dimensional worlds that foster collaboration and creativity. Naturally, fashion is expected to be key player in this coming era.

The metaverse is a virtual reality that redefines how we use technology, integrating both digital and physical worlds. And it’s not some faraway reality, we’re already there. Nowhere is the crossroads of fashion and metaverse more evident than in the current explosion of fashion related NFTs.

Adidas Originals is jumping into the metaverse. The brand’s entry arrives as part of a partnership with Bored Ape Yacht Club. (Photo Credit: Adidas)

So, what exactly are NFTs?

The simplest way to explain NFTs or “non-fungible tokens” are that they are cryptographic tokens which are stored in a blockchain. These cryptographic tokens allow someone to buy, sell, or trade, ‘real’ items such as artwork or real estate. NFTs are especially suitable when they tokenize items that are collectible and unique. In the fashion industry, NFTs now bring a new level of exclusiveness and an opportunity to turn digital designs and collections into an extremely limited, valuable, luxurious, and unique collector pieces. And labels from luxury to activewear are getting into NFTs.

Burberry releases NFT collection in Mythical Games’ Blanks Block Party. (Photo Credit: Burberry)

Burberry, for example, partnered with Mythical Games to launch an NFT collection in their flagship title, Blankos Block Party. Working with Mythical Games’ Blankos Block Party, Blanko the shark, can be purchased, upgraded, and sold in-game, the brand moved into the digital space after the success of its own game, B Bounce, which launched in 2019.

Dolce & Gabbana, the Italian fashion luxury house, launched its own collection of NFTs on the Polygon (CRYPTO: MATIC) blockchain last August of 2021. Named Collezione Genesi. Domenico Dolce and Stefano Gabbana personally designed a 9-piece, one-of-a-kind collection exclusively for UNXD. Collezione Genesi³ that featured hand-made, museum-grade items across Alta Moda (women), Alta Sartoria (men), and Alta Gioielleria (high jewelry). It is digital couture!

UK department store Selfridges has begun selling NFTs and digital fashion in its Oxford Street store in London, bringing digital goods to real-life shopping and broadening their accessibility in fashion. Combining the virtual and physical worlds, Selfridges has a pop-up that will showcase artwork by Victor Vasarely and new physical pieces from the designer label Paco Rabanne inspired by Vasarely’s work. The NFTs, can be purchased via an in-store digital screen using a traditional credit card, and will include digital versions of the first dresses designed by Paco Rabanne.

The Sefridge’s NFT project ca;;ed Universe. (Photo Credit: Vogue Business)

Approximately 1,800 NFTs are dropping between 28 January and 12 March, with prices ranging between £2,000 ($2,709.27) to over £100,000 ($135,456.30); select Paco Rabanne NFTs will be sold with their physical counterparts, and the digital versions can be worn in several virtual platforms. Some items will be adaptations of 1960s archival designs that were never produced. Funds raised will go to the Fondation Vasarely Museum in Aix-en-Provence, the artist’s archive that houses and restores works.

Even Barbie is getting in on the act! Barbie is making a splash into the digital art world as everyone’s favorite doll, dressed in head-to-toe Balmain. The two brands are collaborating with a ready-to-wear collection, an accessories line and a series of NFTs. Executives from both companies say the NFT launch is a historic moment for fashion, tech and toys.

From a nostalgic 1990s Barbie logo to a Barbie pink Pantone, Barbie’s signature color dominates the clothing collection and NFT trio. (Photo Credit: Balmain)

Txampi Diz, Chief Marketing Officer (CMO) of Balmain, is betting on the future of NFTs as a powerful customer engagement tool for high-fashion brands. “I believe it is going to completely change the fashion industry, and it will have the same impact as when social media first started or when the internet first launched,” he says in an interview with Forbes.

“It’s a milestone, it’s the first NFT presentation that the Barbie brand has ever made,” says Richard Dickson, Mattel president and Chief Operating Officer (COO) in an interview with Forbes.

Three one-of-a-kind Balmain x Barbie NFTs are currently up for auction via mintNFT, a new marketplace for NFTs that focus on creative collaborations. James Sun, founder and CEO of mintNFT, says such NFT partnerships redefine the meaning of brand ownership for customers, as it symbolizes a purchase into the company’s ethos. “What’s so beautiful is they’re not just purchasing an NFT, they’re saying, I want to be part of this brand on the blockchain . . . It’s very philosophical.”

Looks from Nigo’s first limited-edition capsule collection for Kenzo.(Photo Credit: Kenzo)

Kenzo just dropped its first limited-edition capsule collection under the house’s new artistic director Nigo, and will feature floral graphic sweatshirts, long-sleeve T-shirts, a jersey cardigan, and nylon jacket. Along with the limited-edition collection, Kenzo released a limited edition of 100 NFTs, each drop will be complemented by a collection of NFTs that unlock exclusive access into the world of Kenzo.

Gucci and Superplastic introduce a three part NFT drop Supergucci. (Photo Credit: Gucci)

Each day, more and more labels are joining the metaverse and offering NFTs. Supergucci is a collaboration between the Italian fashion house Gucci and Superplastic. The “ultra-limited” series, Supergucci consists of a multi-pronged approach to be released in three parts. The first drop was on February 1st, and included ten different limited NFTs that paid homage to Gucci’s storied archives with signature prints, icons, and motifs, all revamped to to incorporate the imagination of Superplastic’s synthetic celebrities and artists. In this instance, they are Janky & Guggimon; virtual “humans” created by Superplastic that have already gained a strong social media following. The launch is also accompanied by ceramic sculptures handmade in Italy and co-designed by Gucci and Superplastic.

“Our collaboration with Superplastic dates back to 2020 when we launched the Gucci Sneaker Garage project in occasion of which we dressed Superplastic’s virtual characters with the Gucci Virtual 25 sneakers,” the brand states. “This project therefore represents the natural development of our relationship with this partner that allows us to experiment with Gucci’s codes through new forms of creativity.”

Supergucci allows the metaverse to come into play, too, where users will accompany Janky & Guggimon to the Gucci Vault, an online concept store created from the vision of Gucci’s creative director, Alessandro Michele. The Vault will also be releasing restored, reconditioned vintage Gucci pieces in tribute of their latest juncture; works hand-picked by Michele and archivists of the House. There will be two more surprise drops coming soon.

Artist Mason Rothschild created the MetaBirkin. (Photo Credit: MetaBirkin)

A “Baby Birkin” NFT, which was an animation of a baby growing in a Hermès Birkin bag, just sold in a Basic.Space auction for the equivalent amount of $23,500. Although this is where it can get tricky, Hermés, who owns the trademark for the Birkin bag, was not involved in the issue of the NFT and has send out a cease-and-desist letter to the creator of the NFT. Recently, Hermès filed the lawsuit in New York’s Southern District Court claiming trademark infringement and dilution. Hermès claims the artist, Mason Rothchild, was ripping off Hermès’ famous Birkin trademark by adding the generic prefix “meta” and calling the NFT “Metabirkin.”

The psychology of NFTs 

Fashion houses are creating a new world of engagement with a digital experience for its users in the metaverse. Unforgettable items can boost customer loyalty. Consumers may capture, exchange, and appreciate one-off experiences and exclusive moments in time, which is something that all these corporations could use to establish a permanent connection with their clients.

We are living through and witnessing another digital revolution. NFTs and the metaverse are opening up new worlds of economic opportunity and risk. The fashion industry is at the forefront of many of these new developments. As we embark on these exciting new possibilities, some companies are a bit hesitant to rush into the metaverse.

Louis Vuitton gets into gaming with Louis The Game Video Game. (Photo Credit: LVMH)

For example, Bernard Arnault, the chairman and CEO of luxury conglomerate LVMH, has stated that is in no rush to charge into the metaverse. The brands under the LVMH label are performing well in the real world as the company reported record full-year revenues and profits for 2021. Arnault stated to WWD, that while he was curious to explore the opportunities of the hotly hyped digital environment, he was also wary of a repeat of the dot-com bubble (LVMH was, after all, a major investor in the ill-fated Boo.com in the late ’90s).

“Let me start by saying that it’s a purely virtual world and until now, we are in the real world and we sell real products. To be sure, it’s compelling, it’s interesting, it can even be quite fun. We have to see what are the applications of this metaverse and these NFTs,” Aunault said in a videoconference with analysts and reporters. “If it’s well done, it can probably have a positive impact on brands’ activities. But we’re not interested in selling virtual sneakers for 10 euros,” the LVMH chairman and chief executive officer added. “In conclusion, I would just say, beware of bubbles. I remember this from the early days of the internet, at the beginning of the 2000s,” Arnault continued, noting there are a multitude of companies building the metaverse. “There were a bunch of would-be Facebooks back then, and in the end, only one of them worked out. So let’s be cautious.”

Buyer beware – what it means that some brands are ‘burning’ NFTs

To give you an idea of just how complex the NFT world is and why you must really study the particular NFT before you buy it (says our founder’s son who has been investing in NFTs), here’s what you need to know about “burning” NFTs and “creating scarcity”.  According to Maghan McDowell of Vogue Business, “A key feature of blockchains and NFTs is that they can’t be changed, replicated or deleted, allowing for authenticity, ownership and scarcity. So, what happens if a luxury brand — many of whom are now experimenting with NFTs — wants to change or eliminate an NFT they’ve put on the market? They can burn it. Burning NFTs, which are tokens stored on a blockchain, is the process of permanently removing a token from circulation. This can be done to eliminate unsold or problematic inventory from an NFT drop, or it can be used to engage collectors and fans through “upgrades” that replace an original NFT with something else.”

According to Vogue Business, “For fashion and beauty brands, burning NFTs could offer a way to manipulate scarcity, and therefore price. It could also lead to more intriguing NFT projects, in which consumers must weigh risk and reward by burning an NFT in exchange for something else. These scenarios, among others, are already playing out among artists and gaming startups, paving the way for fashion. Already, Adidas is using a burn mechanism to change the state of its NFTs when NFT owners make a purchase. Apparel brand Champion recently partnered with Daz 3D’s NFT collection, Non-Fungible People, and will use burning to enable peoples’ profile picture NFTs to digitally dress in Champion gear, while Unisocks invites NFT owners to burn them in exchange for physical products.

As we all watch and explore the metaverse/fashionverse, the possibilities are endless and so are the pitfalls, so ‘buyer beware’.  

Did you know that UoF has been covering the digital revolution for years? Check out our past blog posts on the topic:

The Future of Textiles – Digital Realm

Gaming & Fashion: Two Aspirational Worlds of Experiences Combine

If you’re interested in exploring a career in this new age technology, check out University of the Creative Arts digital fashion MA program

 

So tell us, is your head spinning right about now? Will you promote your brand in the metaverse?