University of Fashion Blog

Posts Tagged: "Gigi Hadid"

Buying Luxury Without Breaking The Bank

Buying Luxury Without Breaking The Bank

 

Bags from: Hermes, Louis Vuitton, and Chanel (Courtesy of  What Goes Around Comes Around)

Bags from: Hermes, Louis Vuitton, and Chanel (Courtesy of What Goes Around Comes Around)

Millennials are the future of luxury – from fashion and accessories to homes and cars – they are the target of every relevant brand. Millennials are free-thinking, they are an individualistic generation that are over 80 million strong.

According to WWD’s Think Tank segment published on April 25, 2016,  “By 2035, Millennials will have the potential to become the largest spending generation in history, according to the white paper, “Five Luxe Trends for 2015” by marketing expert Pam Danziger. Millennials’ influence will be felt by 2020 as the oldest Millennials (let’s call them “Millennial+”) are beginning to enter their peak earning years and will have disposable income for luxury experiences. We can expect this shift to continue as more Millennials become Millennial+.”

 

Kendall Jenner and Gigi Hadid  (Courtesy of Getty)

Kendall Jenner and Gigi Hadid (Courtesy of Getty)

Today, Kendall Jenner, Cara Delevingne, and Gigi Hadid are on top of the pop culture world; they are influential fashion icons and are featured in all the hottest runway shows and campaigns. These young women have influence over Millennials, and they are drawing them into luxury brands. So which brands are winning them over? How can they afford to splurge on such high end items?

Although luxury brands may not be so transparent when it comes to what is actually selling, thanks to the online resale market, shoppers can easily track what’s hot and what’s not (ref.: Drop Shipping Made Easy – Drop Ship Profitably With Drop Ship Lifestyle). No longer looked at with disdain, the pre-owned market is growing in both dollars and prevalence. According to the mid-year “State of Luxury Resale” report for The Real Real, one of the most popular resale sites, consumers have an insider glimpse into what people have been buying during the first half of the year.

Walk in Closet filled with designer shoes and bags (Courtesy of Pintrest)

Walk in Closet filled with designer shoes and bags (Courtesy of Pintrest)

Surprise, surprise! Gucci is the fourth best-selling brand on The Real Real (just behind Chanel, Hermès, and Louis Vuitton), riding its wave of success thanks to Alessandro Michele’s eclectic charm and the return of the logo mania trend. Gucci now has a 10 percent better sell-through rate than Céline; used loafers from the brand manage to sell for 80 percent of the original retail price. Footwear favorite Christian Louboutin ranks as the sixth best-selling brand on The Real Real, which makes sense because the site now says high-end shoes at the $500 range are selling faster than bags at the same price.

 

Gucci Spring 2016 (Courtesy of Purseblog.com)

Gucci Spring 2016 (Courtesy of Purseblog.com)

According to the resale site, the accessory of the year has been the backpack; selling 40 percent better than other handbag categories and have seen the largest growth resale value.

(Read post: Find biodegradable printed burlap bags at wholesale prices on the website of Custom Earth Promos)

Chanel spring 2014  (Courtesy of Spottedfashion.com)

Chanel spring 2014 (Courtesy of Spottedfashion.com)

 

Thanks to street-style darlings and Instagram stars, shoppers are splurging on Vetements, Saint Laurent, Self-Portrait, Rosie Assoulin, J.W. Anderson and Zimmerman, all of which saw triple-digit growth, because these young designers have such a strong and individual point of view. The Real Real’s buzziest new brands are Supreme and Off-White — their search rates surged a whopping 1,500 percent and 730 percent, respectively, over the last six months.

Chiara Ferragni in Vetements  (Courtesy of TheBlondSalad.com)

Chiara Ferragni in Vetements (Courtesy of TheBlondSalad.com)

Today’s millennials really understand value in a unique way from previous generations. According to Alexis Clarbour, director of pioneer luxury accessory consignment website Portero.com, her customers are now seeing beyond the original purchase and considering how the value of the item will hold up if they decide to resell it. They’re true luxury seekers — the average sale price on Portero, for example is $2,200, and its most popular brand is Hermès.

Portero Site Page

Portero Site Page

“For the same reason a consumer chooses to buy a certified pre-owned car, they also desire to purchase a certified pre-owned watch since it’s a smarter, more financially beneficial way of buying luxury,” said Hamilton Powell, founder of luxury vintage and pre-owned watch consignment site Crown & Caliber.

 

Vintage Rolex Watche (Courtesy of The Vintage Watch Company)

Vintage Rolex Watche (Courtesy of The Vintage Watch Company)

Consumers today are educated and thanks to the internet, research is at everyone’s fingertips; which may be one of the major factors for the growing resale business model. Customers can easily inform themselves about luxury products such as handbags, watches, shoes and clothes. Millennials search for a greater value for their dollar in the luxury marketplace.

While every brand from high end luxury to street brands are courting millennials, The Real Real states that in 2017, Gen Z — that is, ages 22 and younger — is the site’s fastest growing demographic, once again proving that when it comes to shopping, cool teens really know how to do it. Why buy luxury retail when you can buy it used for less?

 

Hermes Bags  (Courtesy of PurseBlog.com)

Hermes Bags (Courtesy of PurseBlog.com)

 

 

 

 

 

What’s Going On With NY Fashion Week?

What’s Going On With NY Fashion Week?

Michael Kors Fall 2017 Collection (Image courtesy of Vogue.com)

Michael Kors Fall 2017 Collection (Image courtesy of Vogue.com)

Labor Day weekend is upon us and that only means two things, summer is coming to an end and New York Fashion Week is literally around the corner.

Fashion is an industry that is rapidly changing and evolving, and now, New York Fashion Week is going through some major shake-ups. Last season, the NYFW calendar had a number of changes from several New York designers deciding to show in Los Angeles or Paris, to some designers leaving the schedule all together. Then let’s not even begin with all the confusion behind the see-now, buy-now schedules. Now the Council of Fashion Designers of America (CFDA) has strategically condensed the calendar, will this be enough to entice American designers to stay in NY?

Alexander Wang Fall 2017 Collection (Image courtesy of Vogue.com)

Alexander Wang Fall 2017 Collection (Image courtesy of Vogue.com)

According to the new schedule, the Spring 2018 season will begin on Thursday, September 7 and end on Wednesday, September 13. The CFDA has shortened NYFW by one day – say goodbye to the second Thursday in the schedule. This will allow editors, bloggers and buyers a much needed gap day between New York and London shows – now they won’t have to miss the Marc Jacob’s show (he has closed out NYFW since 2014) Marc Jacobs will still be the closing act of NYFW, but he will now show on Wednesday evening at 6:00 PM. Kicking off the week will Calvin Klein and Tom Ford, with 10:00 AM and 7:00 PM shows, respectively.

Marc Jacobs Fall 2017 Collection (Image courtesy of Vogue.com)

Marc Jacobs Fall 2017 Collection (Image courtesy of Vogue.com)

Last season, two of New York’s most influential labels — Proenza Schouler and Rodarte — switched things up as they decided to head to the City of Lights to showcase their collections. A few others headed for sunny California (such as Tommy Hilfiger, Rachel Zoe and Rebecca Minkoff). Ahead of the Spring 2018 season, more NYFW regulars have announced their imminent departure.

Altuzarra is the latest to join the growing list of designers exiting the New York Fashion Week and is heading to Paris. “I was born and raised in Paris and the city holds a very deep personal significance for me. This has been a dream of mine since the very beginning and now the time feels right. I am honored to be invited by La Fédération de la Haute Couture et de la Mode to show in my hometown of Paris,” said Joseph Altuzarra in a statement released by the brand.

Altuzarra Fall 2017 Collection (Image courtesy of Vogue.com)

Altuzarra Fall 2017 Collection (Image courtesy of Vogue.com)

Meanwhile, Tommy Hilfiger, who has built his empire on the Americana dream, is opting out of New York for the second season in a row and will debut his next collection with Gigi Hadid in London. Then, let’s not forget about brands like Opening Ceremony and Vetements who are veering away from traditional runway shows altogether.

Tommy Hilfiger and Gigi Hadid at the Fall 2016 show (Image courtesy of Forbes.com)

Tommy Hilfiger and Gigi Hadid at the Fall 2016 show (Image courtesy of Forbes.com)

Narciso Rodriguez decided to opt out of the traditional NYFW runway show altogether. According to WWD, the brand is skipping a formal show this September and instead hosting private showroom appointments on the first official day of the NYFW calendar (September 6). Rodriguez’s usual time slot on the calendar conflicts with Ralph Lauren’s plan to stage his show in Bedford, New York this season—though that reportedly has nothing to do with the designer’s cancellation

Narciso Rodriguez Fall 2017 Collection (Image courtesy of Vogue.com)

Narciso Rodriguez Fall 2017 Collection (Image courtesy of Vogue.com)

Ralph Lauren will really send the fashion crowd in a tizzy as he decided to show his collection upstate New York. According to WWD, Lauren will stage his Fall 2017 see-now, buy-now show at his private garage located in Bedford, New York on September 12th at 7 PM. The garage houses Lauren’s personal automobile collection, which will serve as the backdrop to the runway. Ralph Lauren owns one of the most expensive car collections in the world, his’s rare automobiles include Ferraris, Bugattis and Bentleys which date back to the ’20s and ’30s. For the first time the designer will show his Ralph Lauren Purple Label menswear collection along with his womenswear collection. The show will reportedly be followed by a private and oh so chic formal dinner. It’s sure to be the invite of the season.

Ralph Lauren Spring 2017 See Now Buy Now Collection (Image courtesy of Getty Image)

Ralph Lauren Spring 2017 See Now Buy Now Collection (Image courtesy of Getty Image)

And if all these changes were not enough, it was also announced last month that Skylight Clarkson Square would no longer be the primary show location starting in 2018. New York Fashion Week has struggled to find a stable home since its departure from Bryant Park in 2010. Lincoln Center hosted the affair for five years (ending in 2015) but the neighborhood complained about all noise, traffic and the circus of what NYFW had become. After Lincoln Center, shows had two primary locations: Skylight Clarkson Square and Skylight Moynihan Station—though many designers have opted to show at alternative venues instead.

Clarkson Street Venue (Image courtesy of Racked.com)

Clarkson Street Venue (Image courtesy of Racked.com)

“The official venue of New York Fashion Week is New York City. The Skylight properties will no longer be an event space, so for season six of NYFW: Men’s in January and New York Fashion Week in February, there will no longer be a home base and the shows will be “decentralized,” Steven Kolb, CEO of the CFDA, said in a statement.

Mark Beckham, CFDA’s VP of marketing, also noted the challenge of fostering fashion’s runway changes, “The entire fashion week landscape is going through tremendous evolution and we want to be sensitive to the needs of the designers and be cost-effective. So if a designer is creating an original film, perhaps they can look at a screening room. If they’re planning a casual presentation, maybe an amazing penthouse would be better.”

Currently, the CFDA is in the process of looking for a new show venue that could act as a replacement for the Skylight Clarkson locations.

So among all the shake-ups this season, one must ask, is it time for New York’s Mayor De Blasio and Governor Cuomo to step up to the plate and preserve New York as the Fashion Capital of the World? Let us hear your thoughts.

New York Fashion Week (Image Courtesy of Huffingtonpost.com)

New York Fashion Week (Image Courtesy of Huffingtonpost.com)

Patriotic Fashion

To The Red, White and Blue: The American Flag in Fashion

American Flag in Fashion (Courtesy of  Quora.Com)

American Flag in Fashion (Courtesy of Quora.Com)

Happy Memorial Day! It’s the official kickoff weekend to the summer in the United States.  It’s time to hit the beach and enjoy some fun barbeque smoked food parties. With Independence Day right around the corner, what better way to show national pride than by wearing the iconic red, white and blue flag print.

The first official flag of the United States was introduced on June 14, 1777 and represented our founding 13 colonies with thirteen stripes in red and white and thirteen stars.  The American flag as we know it today has only been around since 1960 (July 4th, 1960, to be exact). It was introduced shortly after Hawaii became the nation’s fiftieth state, and in its long and tricolored history, there have been a grand total of 27 official, government approved versions: As states were added, so were the stars. What has remained consistent, the flags thirteen red and white alternating stripes—representing our original thirteen colonies. Citizens proudly hung their flags in front of their homes, schools and government buildings. They had great respect for their nation.

America was seen as the land of economic prosperity and enabling dreams – “The American Dream”.  This slogan was made popular through intense marketing. The goal was singular: to project America to be the best place in the world to be living in. And it paid off. America became an attractive destination for some of the world’s smartest immigrants and global investment.

Through the years, the American flag has become a fixture in the fashion world all across the United States and even overseas. The fashion world’s homages to the flag over the years have been a little more abstract. It’s most definitely a popular motif, but the banner’s many variations run the gamut from straight-up remodeled – case in point, Givenchy’s spring 2014 men’s tech-y colored jumpers – to Catherine Malandrino’s gauzy iconic flag dress  (which featured heavily in FIT’s 2009 “Fashion & Politics” exhibition).

Catherine Malandrino 2001 (Courtesy of Pintrest)

Catherine Malandrino
2001 (Courtesy of Pintrest)

 

Givenchy Men's Spring 2014 (Courtesy of  Vogue.Com)

Givenchy Men’s Spring 2014 (Courtesy of Vogue.Com)

 

Most often it’s a bankable subject – look at Ralph Lauren. The designer has been printing the American Flag image on many variations on his t-shirts for years. You cannot attend a 4th of July party without someone in the crowd wearing a Ralph Lauren iconic flag tee (they can be found in his men’s, woman’s and children’s collections). Tommy Hilfiger is another sportswear giant who incorporated the iconic American symbol as a logo for his collection.

Tommy Hilfiger X Gigi Hadid spring 2017 (Courtesy of  Tommy Hilfiger)

Tommy Hilfiger X Gigi Hadid spring 2017 (Courtesy of Tommy Hilfiger)

 

Denim & Supply by Ralph Lauren (Courtesy of Lyst.Com)

Denim & Supply by Ralph Lauren (Courtesy of Lyst.Com)

 

On the runway, Thom Browne has become famous for his signature red, white, and-blue grosgrain trims, let alone his unconventional runway collections that, somehow, blend country-strong iconoclasm with theatricality and excitement. Meanwhile, Chanel’s pre-fall 2014 rodeo in Dallas extravaganza, Karl Lagerfeld embraced the motto “Everything is bigger in Texas.” The show was a barn-burner of a star-spangled spectacle in all its glory.

 

Thom Browne Spring 2017 (Courtesy of ssense.com)

Thom Browne Spring 2017 (Courtesy of ssense.com)

 

Chanel pre-fall2014 (Courtesy of  Vogue.Com)

Chanel pre-fall2014 (Courtesy of Vogue.Com)

 

So in honor of Memorial Day, Independence Day and the start to summer, wear your Flag motif proudly. No matter what your political party is, we should all be patriots.

Miu Miu Spring 2011 (Courtesy of  Vogue.Com)

Miu Miu Spring 2011 (Courtesy of Vogue.Com