Fashion Month 2023 (IRL) may have ended but wait…there’s more! This time in the virtual world, as the concept of living in a virtual world is rapidly expanding. The fact that in 2021 the global virtual reality gaming market was valued at USD 7.5 billion and is projected to reach a value of USD 37 billion by 2028, it’s no shock to learn that the fashion industry wants in!
Virtual fashion has become increasingly popular, with designers exploring new concepts and pushing the boundaries of traditional fashion. After a high-profile debut in 2022, Decentraland’s Metaverse Fashion Week 2023 will soon light up virtual stores and runways again, with a second installment set for March 28 to 31. Metaverse Fashion Week (MVFW) events are becoming some of the most highly anticipated events in the virtual reality world and a place where designers can showcase the latest trends and designs in both virtual and physical fashion.
What You Need To Know About Metaverse Fashion Week
First of all, here’s you ticket (March 28-31) to MVFW23 https://mvfw.org/
In 2022, Decentraland, a ‘decentralized’ virtual world platform, pioneered Metaverse Fashion Week to much acclaim. This year, Decentraland partnered with virtual-world platforms Spatial and Over, the latter a Metaverse specializing in augmented reality, for a greater cross-platform experience or, as they call it in virtual speak,” interoperability”.
For 2023, Decentraland is offering a cross-platform wearable design competition and the winners will be featured in a hybrid AR/IRL catwalk at a four-day event in Milan. Other Metaverses are interested in tying into MVFW with simultaneous agendas or satellite events.
MVFW23 promises that the global community will get to experience the latest advancements in metaversal interoperability and digital fashion and explore a place where users can buy, sell, and build on virtual land. Users can create their own virtual reality experiences, from games to social experiences, all powered by blockchain technology, which allows for secure transactions and ownership of virtual assets. MVFW is quickly becoming one of the most popular virtual reality global events. With a growing community of users, developers, fashion designers, influencers and fashion enthusiasts, it’s a great showcase for catching the latest creations and where the public can check out the latest trends in virtual fashion that push the boundaries of traditional fashion. It is also an opportunity to connect with others in the virtual reality community.
How to get to MVFW23
Mark your calendar March 28-31 and here’s your “ticket” to MVFW23 https://mvfw.org/
Decentraland’s Metaverse Fashion Week23 will feature over 60+ participating brands, artists, and designers from around the world and promises unique and immersive experiences that not only showcase the latest trends and designs in virtual fashion, but a place where attendees can expect a wide range of activities, including fashion shows, pop-up shops, networking opportunities and much, much more. #MVFW23
Metaverse Fashion Week 2023 (MVFW) to highlight advances in digital fashion & interoperability. (Photo Credit: FashionUnited)
In an interview with WWD, Giovanna Casimiro, the Metaverse producer for Decentraland in charge of its fashion week, “One of the core values from the first edition was trying to unite designers and expand the aesthetics and the possibilities for brands. So after the first edition, we decided to go across metaverses,” she explained. “When we talk about extending the interoperability, it’s really starting to collaborate with other universes and metaverses to create an agenda [that’s] cross-platform.”
Interoperability also extends to NFTs, which is a major change for wearables compared to last year’s event. During Metaverse Fashion Week 2022, brands couldn’t link their external NFTs to their virtual clothes inside Decentraland, but its developers worked on this feature and in September, Dolce & Gabbana — a previous and returning MVFW brand — notably highlighted it by linking its Disco Drip NFTs to Decentraland wearables, allowing owners to wear them to their next virtual party.
How Virtual Clothes Become IRL Options
According to WWD, linking virtual fashion NFTs to physical product could simplify how brands offer avatar-ready digital twins of their real-world fashion. Some of those efforts may be destined for Boson Protocol, a marketplace for so-called “phygital” goods, which is another previous and returning MVFW participant this year.
“There is one particular case of Rubin Singer,” said Casamiro in her WWD interview, referring to the couture designer and his “Phygicode Dress” project. “He’s creating a digital piece in collaboration with Asian designers this year. So he’s creating a digital twin of a physical garment for [this event] especially, but I think different brands will be trying to bring that angle this year.”
Another connection can be made during Decentraland’s Metaverse Fashion Week 2023. The Vueltta artists collective plans to honor the late designer Vivienne Westwood with a tribute to the “punk queen of fashion”. Part memorial, part gaming experience, the installation was created with the goal of encouraging people to learn more about the designer’s life and work, according to Bay Backner, Vueltta’s cofounder.
“We structured this installation around a concept called ‘Dear Vivienne,’ which is a letter from us as artists to her, thanking her for her iconic style and activism,” Backner told WWD. There are different aspects, but they all work together.
Decentraland will also open a brand-new ‘fashion plaza’ during MVFW23 and it will be dedicated to emerging designers. The goal is to highlight and encourage collaborations between established brands and new talent, tying it directly to the MVFW23 theme, “Future Heritage”.
According to Casamiro, “it’s a way to bring a more critical discussion on the future of fashion” and to connect the dots between innovation, legacy and tradition. The Plaza’s featured brands point to this too, with emerging names like Gaian and Alo at one end, and Coach on the other, marking the luxury handbag company’s first direct showing at MVFW.
Here’s what else you can expect at Decentraland’s MVFW23:
CUTTING -EDGE VIRTUAL FASHON
One of the most exciting aspects of Decentraland’s Metaverse Fashion Week 2023 is the cutting-edge fashion that will be showcased, since virtual fashion has many advantages over phygital fashion. Virtual fashion designers can create designs that are impossible in the physical world (for example: the need for zippers, closures and fit & wearability issues), allowing them to explore new concepts and to push the boundaries of traditional fashion. And, of course, virtual fashion is sustainable vs. traditional fashion, as it doesn’t require the use of physical materials.
Virtual fashion also offers a new level of customization and personalization. Virtual avatars can be customized to reflect the unique style and preferences of each individual user. Virtual fashion designers can create designs that are tailored to specific avatars, allowing users to express their individuality and to stand out in the virtual world.
INTERACTIVE FASHION SHOWS
Fashion shows are a staple of the fashion industry and Decentraland’s Metaverse Fashion Week is no exception. The fashion shows at the event will be fully immersive and interactive, allowing attendees to experience the designs in a way that is not possible in the physical world.
Virtual fashion shows offer many advantages over traditional fashion shows. Virtual fashion shows can be more immersive and interactive, allowing attendees to explore the designs in a way that is not possible in the physical world. Virtual fashion shows can also be more accessible, as they do not require attendees to travel to a physical location.
The fashion shows at Decentraland’s Metaverse Fashion Week 2023 promise to be a unique and enveloping experience, showcasing the latest trends and designs in virtual fashion. Attendees can expect to see virtual models showcasing the latest designs, and they can interact with the designs in various ways, such as changing the colors or textures of the clothes.
In addition to the traditional runway shows, there may also be virtual reality experiences that attendees can participate in, for example, attendees may be able to virtually explore a fashion exhibit or watch a 360-degree video showcasing the latest designs.
Just like any major fashion event, Metaverse Fashion Week 2023 is likely to attract a wide range of celebrity guests. From fashion designers to models and influencers, the event promises to be a star-studded affair.
Influencers, celebrities, and designers can use virtual events like Metaverse Fashion Week to showcase their brands and reach a wider audience. The event offers an opportunity for these individuals to connect with their fans and showcase their latest virtual fashion designs.
VIRTUAL POP-UP SHOPS
Metaverse Fashion Week 2023 will also feature virtual pop-up shops where attendees can purchase the latest virtual fashion items and accessories for their avatars. The pop-up shops will allow attendees to experience the latest virtual fashion designs up close and personal.
Virtual pop-up shops are not just a novelty; they are a real industry that is gaining traction in the fashion world. Virtual fashion items like clothing, accessories, and footwear can be bought and sold in the virtual world just like in the physical world.
Virtual pop-up shops offer a unique shopping experience that cannot be replicated in the physical world. Attendees can explore the virtual shops, browse the latest virtual fashion items, and purchase items for their virtual avatars. Some brands will be linking the designs to physical brand options and vice versa.
Metaverse Fashion Week 2023 offers an excellent opportunity for designers, influencers, and fashion industry professionals to network and connect with each other. Virtual events like this offer a unique opportunity to connect with people from all over the world in a virtual setting. If you are an existing or aspiring virtual fashion designer, then this is your chance to get connected.
Networking is essential for anyone looking to make a name for themselves in the fashion industry. The event offers an opportunity to connect with other designers, influencers, and industry professionals, which can lead to collaborations, partnerships, and new business opportunities.
A GLOBAL AUDIENCE
MVFW23 will be accessible to anyone with an internet connection, making it a truly global event that can be enjoyed by fashion enthusiasts from all over the world.
Overall, Decentraland’s Metaverse Fashion Week 2023 promises to be an exciting event with plenty of brands returning in the luxury district, perhaps even scouting out talent in the fashion plaza or setting up shop in one of the countless other zones — from DressX and The Fabricant, to DKNY, Perry Ellis and Tommy Hilfiger, to Dolce & Gabbana and Dundas, and more. MVFW23 continues to attract new participants such as Coach and Adidas. Although MVFW enjoyed lots of hype and buzz last year, Decentraland is hoping that the 2023 event will top last year’s numbers of 108,000 unique attendees.
The experiences between zones, groups, organizations and companies will vary, as some tiptoe into the Metaverse, while others dive in, but one thing is for sure, this interactive experience may be the tip of the iceberg and the future of the fashion industry.
So, tell us, will you be participating in Metaverse Fashion Week 2023?