University of Fashion Blog

Posts Tagged: "Alexander Wang"

LET’S CELEBRATE ASIAN AMERICAN & PACIFIC ISLANDER DESIGNERS WHO ARE ROCKING THE FASHION WORLD

- - Current Topics in Fashion

Prabal Gurung, Jason Wu, and Phillip Lim. (Photo Credit: Character Media)

May is Asian American and Pacific Islander Heritage Month, a time to celebrate the rich history, culture, and contributions of Asian Americans and Pacific Islanders (AAPI) in the United States. In honor of this month, we’re shining a spotlight on a few AAPI designers who have made a significant impact on the fashion industry.

ALEXANDER WANG

Alexander Wang and Bella Hadid. (Photo Credit: WWD)

Alexander Wang is a Taiwanese-American fashion designer who rose to fame in the early 2000s. Wang launched his eponymous label in 2007, and since then, he has become known for his edgy, minimalist designs. Wang has won several awards throughout his career, including the CFDA/Vogue Fashion Fund in 2008 and the Swarovski Award for Womenswear in 2009.

VERA WANG

Vera Wang in one of her creations. (Photo Credit: Newsweek)

Vera Wang is a Chinese-American fashion designer who is best known for her bridal wear. Wang began her career as a figure skater before transitioning to fashion design. She worked for Vogue magazine for several years before starting her own bridal line in 1990. Today, Vera Wang is one of the most famous and successful bridal designers in the world.

PHILLIP LIM

Portrait of Phillip Lim. (Photo Credit: GQ)

Phillip Lim is a Cambodian-American fashion designer who launched his eponymous label in 2005. Lim’s designs are known for their clean lines, bold colors, and effortless style. He has won several awards throughout his career, including the CFDA Swarovski Award for Emerging Talent in Womenswear in 2007.

PRABAL GURUNG

Prabal Gurung is front and center at the Met Gala in NYC on May 7, 2018. (Photo Credit: LA Times)

Prabal Gurung is a Nepalese-American fashion designer who launched his eponymous label in 2009. Gurung’s designs are known for their feminine silhouettes, bold prints, and use of luxurious fabrics. He has dressed many high-profile celebrities, including Michelle Obama, Oprah Winfrey, and Kate Middleton.

JASON WU

Jason Wu flanked by models during his Fall 2022 show. (Photo Credit: Harper’s Bazaar)

Jason Wu is a Taiwanese-Canadian fashion designer who rose to fame in 2009 when he designed the inauguration gown for First Lady Michelle Obama. Wu launched his eponymous label in 2007, and since then, he has become known for his elegant, feminine designs. He has won several awards throughout his career, including the Swarovski Award for Womenswear in 2010.

YEOHLEE TENG

Yeohlee Tang with a few of her designs. (Photo Credit: Frondoors Media)

Yeohlee Teng is a Malaysian-born fashion designer who launched her eponymous label in 1981. Teng’s designs are known for their minimalist, architectural style, and she has been praised for her use of sustainable and ethical practices. She has won several awards throughout her career, including the National Design Award in 2004.

BIBHU MOHAPATRA

Bibhu Mohapatra in his showroom. (Photo Credit: Utah State Magazine)

Bibhu Mohapatra is an Indian-American fashion designer who launched his eponymous label in 2009. Mohapatra’s designs are known for their elegant, feminine style, and he has dressed many high-profile celebrities, including Jennifer Lopez and Lupita Nyong’o. He has won several awards throughout his career, including the “Young Innovator Award” from the National Arts Club.

THAKOON PANICHGUL

Portrait of Thakoon Panichgul. (Photo Credit: Architectural Digest)

Thakoon Panichgul is a Thai-American fashion designer who launched his brand in 2004. His designs are known for their feminine, modern, and elegant style. Thakoon has dressed several high-profile celebrities and has won several awards, including the Vogue/CFDA Fashion Fund Award.

KINI ZAMORA

Kini Zamora on the runway flanked by models. (Photo Credit: Honolulu Magazine)

Kini Zamora is a Hawaiian fashion designer who is known for his contemporary designs. Zamora’s designs are characterized by their bold prints, bright colors, and modern silhouettes. He has received numerous awards, including the Best Designer of the Year Award at the Honolulu Fashion Week in 2014.

HIROAKI OHYA

Portrait of Hiroaki Ohya. (Photo Credit: Fashion Model Directory)

Hiroaki Ohya is a Japanese-American fashion designer known for his minimalist and understated designs. His clothing designs are characterized by their clean lines, neutral color palette, and use of high-quality fabrics. He has won several awards, including the Fashion Group International Rising Star Award in 2015.

YUKI MATSUDA

Yuki Matsuda surrounded by his footwear. (Photo Credit: Gear Patrol)

Yuki Matsuda is a Japanese-American fashion designer and the founder of the heritage-inspired brand, Yuketen. His designs are characterized by their classic and timeless style, inspired by vintage American workwear and outdoor wear. He has collaborated with several high-profile brands, including Monocle and Woolrich.

PETER DO

Designer Peter Do surrounded by his creations. (Photo Credit: The Cut)

Peter Do is a Vietnamese-American fashion designer known for his minimalist and modern designs. After working for brands such as Derek Lam and Celine, he launched his eponymous label in 2018 and has quickly gained a following for his sleek and sophisticated aesthetic. He was named a finalist for the LVMH Prize in both 2019 and 2020 and was a finalist for the CFDA/Vogue Fashion Fund in 2020.

ASHLYNN PARK

Portrait of Ashlynn Park. (Photo Credit: Samsung Fashion & Design Fund)

Ashlynn Park is a Seoul-born, New York-based fashion designer known for her contemporary yet elegant designs that often feature intricate details and unique textures. After studying fashion design at Parsons School of Design, Park launched her eponymous label in 2016 and quickly gained recognition for her bold, feminine designs that combine traditional techniques with modern aesthetics.

SO TELL US, WHICH ASIAN OR PACIFIC ISLANDER DESIGNER DO YOU THINK HAD THE BIGGEST IMPACT ON THE FASHION INDUSTRY?

 

 

 

WILL FASHION SHOWS EVER LOOK THE SAME AGAIN?

- - Fashion Shows

Erdem’s resort collection draws on the juxtaposition of Regency dress and the 1960s. (Photo Credit: Erdem)

COVID-19 has changed the world, no doubt about it. This deadly pandemic took many innocent lives and toppled global economies in just months. It is unfathomable how every industry has been affected and how each is racing to adapt to a new way of doing business. The fashion industry is no exception. As our industry grapples with millions of dollars in losses, stockpiles of unsold merchandise, and store closures and bankruptcies that resulted in thousands of people being furloughed, the industry is also grappling with the future of the fashion show.

You may remember our blogpost back on November 18, 2019, we covered the topic of whether fashion shows are still relevant. Well, who knew back then that a deadly pandemic would help make the decision for us.

As we wait for scientists and doctors to advise us on when it will become safe enough to gather in large groups, the idea of presenting and attending live fashion shows seems far off. Though LVMH just announced that their brands will produce a live show this fall, most designers are getting creative with new ways to showcase their collections. Here is a rundown of what the new fashion calendar will look like.

RESORT/CRUISE 2021

On March 27th, the CFDA announced the cancellation of the official New York Fashion Week Resort 2021 schedule of presentations, which had been planned for the week of June 6. According to a statement by the CFDA, “The decision was based on the current global situation, the ongoing uncertainty regarding its impact on retailers and their open-to-buys, and designers’ challenges in producing collections at this moment,” the statement read. “We strongly recommend and urge designers not to show their resort spring 2021 collections. The news followed similar announcements by the Camera Nazionale della Moda Italiana in Milan and the Fédération de la Haute Couture et de la Mode in Paris to postpone or cancel their respective spring 2021 men’s collections, as well as the fall 2020 haute couture shows.”

The resort 2021 season would have been in full swing by now with many of the bigger brands holding mega-shows in exotic locations, while the majority would hold intimate shows or appointments in New York City. As a result of Covid, many designers chose to skip the season altogether citing worldwide factory lockdowns, huge sales losses on spring merchandise and the inability to receive the fabrics and trimmings needed to create a collection. However, a few designers did opt to present their collections, through videos and lookbook images. Here are a few ways designers became creative with presenting their latest collections.

CHANEL

A look from Chanel’s Resort 2021 Collection. (Photo Credit: Chanel).

Click link to Chanel’s video presentation:

The Chanel cruise 2021 collection was originally intended to be shown onto Isle of Capri, the mythically beautiful Italian island a ferry ride from Naples, a place that Chanel’s creative director Virginie Viard still has yet to visit. But while on lockdown, Viard traveled there ‘in her mind’ and created a collection labeled Balade en Méditerranée (A Mediterranean Jaunt). Viard, along with photographer Karim Sadli, created the illusion of a Caprese sunset in Chanel’s Paris photo studio.

As for the clothes, Viard created a destination wardrobe of effortless pieces, which were sophisticated yet oh so cool. The designer focused on swimsuits that were worn – every which way – as under-pieces to cardigan jackets to tops paired with wide-legged trousers. Viard also updated the classic Chanel suit, opting for vibrant little jackets and miniskirts – all in cotton tweed. The collection was injected with a youthful appeal with a maxi cardigan paired with micro shorts, a collarless jacket paired with denim pants with tweed insets, and a bandeau top paired with a handkerchief skirt. Overall the collection was the ultimate vacation wardrobe.

BALMAIN

A look from Balmain’s Resort 2021 Collection. (Photo Credit: Balmain)

The Eighties made a major comeback at Balmain, as creative director Olivier Rousteing created a fun and cheeky collection for both his woman’s resort collection and his menswear spring 2021 line up. The designer invited a handful of his “Balmain army” friends to style themselves in his latest looks. Clearly Rousteing has spent his quarantine time watching 80s films and television shows; the collections were filled with Miami Vice inspired jackets, polka dot dresses inspired by Pretty Woman, graphic t-shirt mash-ups with a nod to The Fresh Prince of Bel Air, while heavily encrusted bustiers and exaggerated shoulder pads were straight out of Dynasty’s wardrobe. With all the turmoil in the world today, Rousteing’s collections were a throwback to happier times.

TANYA TAYLOR

A look from Tanya Taylor’s Resort 2021 Collection. (Photo Credit: Tanya Taylor)

Being on lockdown brought out many innovative ideas and designer Tanya Taylor came up with a very creative way to showcase her resort line-up. Taylor sent her latest collection to a handful of artists, stylists, and friends, with instructions that each one was to style themselves in one of here looks and then photograph themselves. The results were a lookbook come to life. In an interview with Vogue, Taylor stated, “I’ve never loved styling our customer. I prefer seeing what they do with our clothes and how they add their own personal twist. That’s where the lookbook came to life. It felt like these women were telling us how they want to feel in their clothes.”

As for the clothes, they were infused with Taylor’s signature feminine charm. There was a vibrant fuchsia jumpsuit, ruffled trim wrap skirts, playful print dresses, flirty dot motifs and for evening, a pleated lame one-shoulder dress..

GANNI

A look from Ganni’s Resort 2021 Collection. (Photo Credit: Ganni)

The husband and wife team behind Danish brand Ganni, Ditte and Nicolaj Reffstrup, literally designed their resort collection in their home kitchen, so it felt only natural for the duo to shoot their lookbook in the kitchen. The collection focused on the foundation pieces that have made Ganni such a coveted brand among the “It-Girl” set. There were pilgrim collars, bubble sleeve mini dresses, striped tops and party dresses to dance the night away once a coronavirus vaccine is found.

RAG & BONE

A look from Rag & Bone’s men’s resort collection. (Photo Credit: Rag & Bone)

A look from Rag & Bone’s woman’s resort collection. (Photo Credit: Rag & Bone)

Marcus Wainwright of Rag & Bone, focused on pieces that make their customers feel good. The collection was filled with classics with a modern twist. These are pieces that you can live in and wear all winter long.

DAVID KOMA

A look from David Koma’s Resort 2021 Collection. (Photo Credit: David Koma)

David Koma is known for his glamourous collections and for resort he did not shy away from his campy aesthetic. The collection was filled with sexy crystal embellished dresses, body-con neon dresses, patent leather biker shorts and plenty of corsets. Koma’s girls are ready to step out into the world of cocktails and celebration.

LONDON MEN’S SHOWS

Natasha Zinko x Duo Spring 2021 Menswear Collection in London. (Photo Credit: Natasha Zinko x Duo)

Right around  now, Europe would have held their menswear fashion shows in London, Milan, and Paris. In lieu of traditional shows, Industry leaders came up with creative solutions. The British Fashion Council hosted a three-day coed digital week, which took place from June 12-14. This event brought together British brands that shared creative content that varied from podcasts to photo diaries. “By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future,” Caroline Rush, the chief executive of the British Fashion Council, said in a press release.

E. Tautz’s spring 2021 menswear collection in London. (Photo Credit: E. Tautz)

However, many British coed brands like Burberry are holding off on showcasing their spring collections until September. It will be a runway show, outdoors with no audience, following social distancing guidelines. The only people in attendance will be the models and members of the Burberry team.

PARIS’ NEW SCHEDULE

Hermès will be livestreaming a digital experience tied to its spring 2021 collection, slated to go live on July 5th at 8 a.m. ET.

The Fédération de la Haute Couture et de la Mode (FHCM) will host the first-ever virtual couture fashion week. The three day event will take place from July 6-8th and accredited couture maisons will present videos and complementary content that will go live on a preset show schedule, replicating the format of a physical couture fashion week. Although Giorgio Armani will skip out of showing his couture collection this season, the Italian designer will host a seasonless Privé show at the Palazzo Orsini in January. Joining Armani, Chitose Abe of Sacai will debut her couture collection for Jean Paul Gaultier as his first guest designer in the New Year. Meanwhile, Balenciaga has not yet officially confirmed a new date, but the French house has likely postponed Demna Gvasalia’s couture debut until 2021.

The FHCM has also announced that the men’s spring 2021 collections would evolve into a video-only format this season and will be held from July 9-13th. The digital week schedule will run like a live fashion week with organized time slots, allowing for back-to-back streams on one central platform. “Digital is clearly part of the shape of fashion to come and we will take it as an opportunity for innovation to complement tradition,” Ralph Toledano, the president of the FHCM, told Vogue. “This being said, [in the] last weeks behind our screens, we all felt that a dimension was missing: the sensorial one. This has tremendously reinforced our position that nothing will ever replace the unity of time and place. Shows are a major component of the fashion industry, and this will remain…. Physical events will always have our preference, but as long as there is uncertainty, there should be flexibility.”

A portrait of Anthony Vaccarello, the creative director of Saint Laurent. )Photo Credit: W Magazine)

Anthony Vaccarello, the creative director for Saint Laurent, announced the brand’s departure from this year’s preset schedules and beyond. “Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule,” Vaccarello, wrote in an Instagram post published in April. “Now more than ever, the brand will lead its own rhythm.”

Meanwhile, German-based streetwear blog, media brand and production agency Highsnobiety hosted a digital fashion event known as “Not in Paris,” which brought together luxury, streetwear, art, music, architecture and even fine wine, under one digital roof. The online exhibition project —which debuted on June 24 and will run through July 2nd — is a direct response to the Highsnobiety audience’s continued zest for fashion storytelling.

“Not In Paris” presented by Highsnobiety. (Photo Credit: Highsnobiety)

“So many of the events we write about have been canceled, so we’ve had to think of ourselves as cultural producers in our own right,” said Thom Bettridge, the publication’s editor in chief, in an interview with WWD. “We basically thought, let’s set our own calendar and become this project-based media brand. If there isn’t anything going on in the world, let’s just make it happen.’”

According to an article published in WWD, Highsnobiety is bringing together everyone from Berlin-based company GmbH, which is shooting a film in Berlin exclusively for the online event, to up-and-coming stars like Wales Bonner and Marine Serre, as well as luxury megabrands including Bottega Veneta, Dior, Fendi and Hermès. The latter let the Highsnobiety team loose into its archives to narrate the history of its famous silk scarf.

MILAN’S NEW SCHEDULE

Italy’s Camera della Moda team also announced a cyber-focused men’s and women’s fashion show format which will take place from July 14–17th. The four day event will be known as Milano Fashion Week Digital and consist of panel discussions on social media to virtual showroom appointments, giving designers a chance to showcase their latest collections in a new and innovative way. “Everybody can decide their own message. The advantage is that in a digital world, you are completely free. You find your way of expression. We said to everybody, you have from one minute to 15 minutes, and you decide what you want to show,’” Carlo Capasa, the president of the Camera della Moda, told Vogue.

Ermenegildo Zegna will stage an innovative-slash-intimate hybrid event that will feature the brand’s spring 2021 collection and will also celebrate the label’s 110th anniversary.

A portrait of Alessandro Michele, the creative director for Gucci. (Photo Credit: Vogue)

Gucci is confirmed to premiere its men’s and women’s resort 2021 collection in the form of a digital fashion show on the final day of Milano Digital fashion Week.  This will be Gucci’s last pre-collection; on May 25th, Creative Director Alessandro Michele announced that the house will only hold two coed shows a year (one in the spring and one in the fall) instead of the five seasonal runway spectacles a year.  “I’m passionate about fashion shows, but maybe we can be open to seeing them in a different way,” Michele said.

SEPTEMBER SHOWS

September’s Spring 2021 NY Fashion Week also has plenty of shakeups. Kerby Jean-Raymond of Pyer Moss is staging a full-fledged drive-in fashion experience tour to showcase his new film American, Also. Jean-Raymond is slowing down the speed of how much he produces and is focusing on improving the quality of what he produces. This may be a popular mindset for many designers moving forward – quality over quantity.

A portrait of Kerby Jean-Raymond of Pyer Moss. (Photo Credit: Hyperbeast)

Jean-Raymond is not the only New York–based designer planning something big in September. While many designers had to cancel their resort seasons due to factory closures and shelter-in-place orders, some labels, such as Proenza Schouler and Collina Strada, have refocused their efforts on New York Fashion Week, a strategy that is gaining momentum in Milan and Paris too.

A portrait of Virgil Abloh, the creative director for Off-White. (Photo Credit: High Museum of Art)

While the majority of designers are set on staging something in September, there are a few who are altering the fashion calendar to fit their needs. Virgil Abloh is holding out until 2021 to present his own women’s and men’s spring collections for his label Off-White. Abloh’s decision to wait until January means Off-White is officially experimenting with the see-now-buy-now calendar.

A portrait of Alexander Wang. (Photo Credit: W Magazine)

For the past few years Alexander Wang has been presenting two seasonless collections a year, one in June and one in December, that were in sync with the fashion calendar’s pre-collections.  However, Wang opted out of showing last December and instead planned a bigger event for 2020 to celebrate his labels 15 year anniversary.

Michael Kors on the runway. (Photo Credit: Vogue)

Michael Kors announced he would be stepping back from New York Fashion Week for the Spring 2021 season due to unsold inventory and Fall 2020 production delays due to Covid-19. Instead, the designer will present his Michael Kors Collection line sometime between mid-October and mid-November. “I have for a long time thought that the fashion calendar needs to change. It’s exciting for me to see the open dialogue within the fashion community about the calendar — from Giorgio Armani to Dries Van Noten to Gucci to YSL to major retailers around the globe — about ways in which we can slow down the process and improve the way we work,” he said in a statement. “We’ve all had time to reflect and analyze things, and I think many agree that it’s time for a new approach for a new era.”

PARIS WILL GO LIVE IN SEPTEMBER

The Fédération de la Haute Couture et de la Mode announced on June 24th that the spring 2021 ready-to-wear shows will resume in Paris from September 28 through October 6. Although few details were shared, the FHCM announced that they “will comply [with] the recommendations of public authorities.” Designers will have to limit their guest lists and venue choices, perhaps shows will occur in outdoor spaces, only time will tell how the future of runway shows will takes shape.

So the question remains, will the glamour of fashion shows ever return to its glorious heyday?

HOW THE FASHION COMMUNITY IS AIDING IN THE FIGHT AGAINST COVID-19

- - Current Topics in Fashion, Uncategorized

Billie Eilish in a Gucci mask pre-pandemic at the 62nd Annual GRAMMY on January 26, 2020 in Los Angeles. (Photo credit: Jon Kopaloff for FilmMagic)

The Covid-19 pandemic is turning out to be a wake up. The lack of domestic manufacturing has definitely caught us unprepared and as a result, we will surely be seeing an increase in the number of new factories, not just for building up bigger, better stockpiles of the things we need in a pandemic (masks and other protective gear for hospital workers), but also for manufacturing fashion apparel.

As of May 2, 2020, there are 3.4 million confirmed cases of coronavirus worldwide, with 1.07 million recovered and 242,000 deaths.

New Vocabulary

Phrases like “stay-at-home,” shelter-in-place,” “flatten the curve,” “contact-tracing,” “PPE,” “herd immunity,” “surgical & non-surgical face masks,” “antibody testing,” and “social-distancing” are now part of our vocabulary.

As some states and countries are better than others at taking the proper precautions to slow the spread of this deadly pandemic, at University of Fashion, we are promoting ‘stay-at-home’ to help stop the spread and we’re using this opportunity to make hundreds of non-surgical face masks and donating them nursing homes.

University of Fashion non-surgical face masks donated to nursing homes

 

And, as some employers allow their employees to work from home, almost all schools have all closed for the term. Because teachers were asked to complete their academic term online and many struggled due to the lack of accessible content, at UoF we are proud to say that as of March 10th (and continuing into the fall), we initiated a free, full access give-a-way to any and all schools for 30 days to help teachers & students get through their term.

More than 100 schools (and growing) have taken advantage of our offer, those included in that number are Parsons, Cornell, Duke, University of Texas Austin, Virginia Tech, UNC Greensboro, Baylor, College of Fashion Design Dubai, Columbia College of Art & Design, Otis School of Art & Design and more as well as numerous high schools. It has been our honor to help! We are here for you! Teachers/schools can still request access, just write to us at CS@UniversityofFashion.com.

In addition, Laurence King Publishing is offering a 40% discount on all 3 UoF companion books through May 31, 2020. Use this discount code: FRIENDS40 and the links below per book:

Draping: Techniques for Beginners         Pattern Making: Techniques for Beginners                                             Sewing: Techniques for Beginners

 

Face Mask Contest 

If you are making face masks and donating them to a good cause, let us know at CS@UniversityofFashion.com. Send your info on how many face masks you’ve made & donated for a chance to win a 1-year subscription to UoF.

Fashion Hits the Pause Button

The fashion event of the year, the Met Gala, will be postponed indefinitely. Though @theebillyporter and @voguemagazine just launched the #metgalachallenge, with winners to be announced May 3.

Photo Credit  @aili_in_town version of @janellemonae inspired Siriano piece

Numerous fashion weeks have been canceled, including those in L.A., Shanghai, Melbourne, Beijing, Seoul, Moscow and Tokyo. May and June, when many designers show their resort/cruise lines, have either been cancelled or postponed.

Men’s Fashion Week for the spring 2021 season will be cancelled in Paris and London, while Milan will postpone their Men’s Fashion Week until September and will merge it with their women’s runway presentation. New York Men’s Fashion Week always takes place in July, but this year it is postponed, though a date has not yet been released.

In Paris, the haute couture shows (which would have included the highly anticipated return of Balenciaga) were scheduled for July, but are also being canceled by the Federation de la Haute Couture et de la Mode. In a statement, the Federation announced, “In light of the spread of the COVID-19 epidemic worldwide, strong decisions are required to ensure the safety and health of houses, their employees and everyone working in our industry.”

Fashion Delivers

But with all the sadness and despair that COVID-19 has caused, there have been moments of joy in watching fashion people come together. Instead of creating next season’s looks, many designers are keeping their employees working by creating protective gear such as hospital gowns, masks and scrubs. Others are donating proceeds from their online sales to various charities.

Fashion companies are helping to make masks all over the world. (Photo credit: Quartz)

Here are a few designers who are doing their part to help their cities, states and the world.

GIORGIO ARMANI

Giorgio Armani. (Photo credit: WWD)

Giorgio Armani was one of the first designers to understand the danger of the Coronavirus. During his Milan Fashion Week show held on February 23rd, the designer alerted his guests beforehand that his show would be closed to an audience and would be live-streamed.

In addition, Giorgio Armani is utilizing all four of its production sites to manufacture protective gear for healthcare workers. What’s more, the luxury house has already pledged 1.25 million euros to donate to Italy’s Civil Protection and a slew of Italian hospitals, including Luigi Sacco and the Istituto Lazzaro Spallanzani in Rome. Armani also bumped its donation up to 2 million euros by supporting Italy’s Bergamo and Piacenza hospitals.

AMERICAN GIANT

American Giant is part of a coalition of 11 brands that include Hanes, Fruit of the Loom, and Los Angeles Apparel. They have begun manufacturing personal protective equipment for healthcare workers who are on the front line.  Over the years, the majority of U.S. apparel manufacturing moved off shore but a small number of brands had chosen to produce their products locally. Thanks to these brands and their coalition, they are able to shift their production and deliver much-needed gear to hospitals quickly. The coalition companies are making a million masks a week and all have been certified by the Department of Health and Human Services.

RALPH LAUREN

Ralph Lauren’s generous donation. (Photo credit: Ralph Lauren)

Ralph Lauren released the following a statement:

“In response to the global pandemic, Ralph Lauren’s corporate foundation announced a $10 million commitment to help, outlining that the funds would be spent: to provide financial grants to Ralph Lauren colleagues facing medical, eldercare or childcare needs; contribute to the World Health Organization’s COVID-19 response fund; continue its support to cancer care; and commit an inaugural gift to the Council of Fashion Designers of America (CFDA) fund for COVID-19 relief.”

In addition to this most generous donation, Ralph Lauren will also produce 250,000 masks and 25,000 isolation gowns with their U.S. manufacturing partners.

“Our hearts and thoughts are with the global community. Our hope is to be a beacon of optimism and unity as we navigate this unprecedented time. It is in the spirit of togetherness that we will rise. With warmth and gratitude, Your Ralph Lauren Team” was issued on the Ralph Lauren website.

BROOKLYN NAVY YARD

Crye Precision and Lafayette 148 have teamed up to make reusable PPE gowns for NYC hospital workers. (Twitter Photo credit: Freddi Goldstein from NYC Mayor de Blasios office)

At New York’s Brooklyn Navy Yard two fashion companies have come together to help make protective gear for New York City’s healthcare workers as NY became the epicenter of COVID-19 in the United States. Crye Precision, a body armor company and the upscale fashion company Lafayette 148 are making surgical gowns for hospitals.

“What we see today is truly inspiring,” Mayor Bill de Blasio said after touring the facility.”Two companies here in the Brooklyn Navy Yard are creating a product they’ve never created before to help health care workers,” he added.

Greg Thompson of Crye Precision and Deirdre Quinn of Lafayette 148 are honored to be working to continue to help front line workers. By the end of April, 320,000 reusable  personal protective equipment (PPE) gowns will be made.

Lafayette 148 will also be donating 20% of their sales, between April 12-30, to the Brooklyn Hospital Center, supporting NYC’s heroes on the front lines.

LOUIS VUITTON

Model Jessica Hart in a Louis Vuitton face mask. (Photo credit: Dailymail.com)

Louis Vuitton announced it will re-purpose its American workshops in Piscataway, NJ, Ontario, CA, Johnson County, TX, San Dimas, CA, and Irwindale, CA to produce non-surgical face masks.

The face masks Louis Vuitton will produce will be made of cotton cloth so they can be re-used, washed and adjusted to better fit users. Masks will be donated and distributed in vulnerable states heavily impacted by Covid-19 and Louis Vuitton will partner with local organizations in each state to give support.

LVMH

LVMH joins the fight against Cornavirus. (Photo credit: LVMH)

Louis Vuitton falls under the LVMH umbrella, and even though Louis Vuitton is making a generous contribution to the fight against COVID-19, LVMH is also making donations on behalf of all the brands they own (Marc Jacobs, Givenchy, Fendi, Kenzo, Loro Piana, and others). LVMH is using its Chinese suppliers to provide 10 million surgical masks to France. The brand announced that it will reorder masks for the next few weeks in similar quantities.

“In order to secure this order during an extremely tense period and to ensure that production begins today, Bernard Arnault arranged for LVMH to finance the whole of the first week of deliveries, amounting to five million euros,” LVMH said in a statement.

BVLGARI

Bvlgari is making hand sanitizer. (Photo credit: Bulgari)

Bvlgari (Bulgari) is another brand owned by LVMH. Bvlgari announced that it will manufacture thousands of hand sanitizers to be distributed to medical facilities throughout Italy. The hand gels will be created in 75ml recyclable bottles with plans to produce more in the upcoming months.

“I believe as a major economic actor and symbol of Italy, Bvlgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19. Thanks to our fragrances expertise we have been able to develop together with ICR a ‘hand cleansing gel with sanitizer’ which will be manufactured in our Lodi Factory already making our high-end perfumes and hotel amenities,” Jean-Christophe Babin, Bvlgari CEO, said in a statement. “Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities.”

LOEWE

Workers make masks at the Loewe factory. (Photo credit: WWD)

Loewe, also owned by LVMH, will be donating 100,000 surgical masks to the Spanish Red Cross and non-surgical masks to volunteer workers, Loewe employees and their families. In addition, high-end Spanish fashion brand will be donating proceeds from every product in its Paula’s Ibiza collection. For every product sold, Loewe will donate 40 euros to support educational projects for kids, starting with an initial donation of 500,000 euros. “To achieve this, Loewe is collaborating with Plataforma de Infancia — a Spanish alliance of social organizations that works to protect children and adolescents’ rights — to launch a series of educational programs this summer in Spain which aims to reduce inequality and school dropouts,” the brand said in a statement.

YOOX NET-A-PORTER GROUP

Net-A-Porter closes their e-commerce site and using their delivery vehicles to deliver food. (Photo credit: Fashionweekdaily)

Yoox Net-a-Porter Group is known for delivering their high-end fashion goods to their customers by personal vans. In March, the company stopped this exclusive service and began using their vans to deliver food to those in need. They are now teaming up and volunteering their vehicles to non-profit God’s Love We Deliver to support its Emergency Shelf-Stable Meal Drive. The charity has already delivered over 140,000 meals, containing 14 days’ worth of non-perishable food, to vulnerable communities and people living with severe illnesses across all five boroughs of New York, in Hudson County, and Westchester, Nassau, and Suffolk Counties.

In London, the Yoox Net-a-Porter Group have been utilizing their company vehicles to deliver food and supplies to seven charities in London. The vans will read, “Fashion that delivers” and will also deliver to the elderly people throughout London.

“Now, more than ever, the primary focus of our colleagues and customers is the well-being of relatives, friends and communities. Reflecting our core sustainability priorities, the group hopes that the redistribution of these resources will help to make a difference in London,” the company said, per WWD.

AMERICAN EAGLE/AERIE

American Eagle and its sister brand, Aerie, have committed $1 million to COVID-19 relief efforts. The brands will also donate more than one million masks to public health workers in vulnerable communities and have joined forces with America’s Food Fund (AFF) to ensure that people have reliable access to food.

UGG

Ugg pleged $1 Million to Covid-19 relief. (Photo credit: Fashionista)

Deckers Brands, the parent company of UGG, launched a new initiative Better Together, where the brands will donate more than $1 million to the COVID-19 relief efforts through monetary and product donations.

“Our hearts are with our friends, colleagues, customers and those on the frontlines during this pandemic. The newly launched Better Together initiative aims to deliver relief, support and comfort to those most in need. We are in this together,” Dave Powers, president & CEO of Deckers Brands, said in a statement.

Ugg will also be partnering with select hotels that have opened their rooms to frontline workers and first responders. UGG will supply cozy robes and slippers so first responders can get comfortable after working a long hospital shift.

DAVID YURMAN

The Yurman Family Foundation announced they will donate $1 million to COVID-19 related causes. Also, David Yurman promised that their furloughed employees will continue to receive their health benefits until they can come back to work.

“For us, jewelry has always been a way of connecting with other people and expressing our feelings. Sybil, Evan and I, along with the design team, continue to collaborate on new collections with a heartfelt message that we hope will express comfort and beauty,” David Yurman said in a statement.

KATE SPADE

Tapestry’s generous donation. (Photo credit: Tapestry)

On March 28, Kate Spade announced on its Instagram that the brands at Tapestry, through the Coach Foundation, would be donating $2 million to New York City’s small business continuity fund. The post added that the money was “for all the small businesses in NYC that make our hometown so incredibly special, and right now need some extra love and support. We appreciate each one of you, we’re here for you and we can’t wait to see you again soon.”

The Kate Spade New York Foundation will also be donating $100,000 to their partner Crisis Text Line, a program that provides mental health counseling and emotional support to doctors and nurses as they grapple with the ongoing effects of the pandemic.

THIRD LOVE

Doctors, nurses and healthcare workers have been working tirelessly on the frontline battling COVID-19. To keep them comfortable, ThirdLove donated 1,000 sets of bras and underwear to workers at the University of California San Francisco and several hospitals on the east coast. In addition, the brand has already donated 2,000 surgical masks to UCSF in response to the virus.

TOMS

As of April 1st, Toms began donating one-third of its net profits to the COVID-19 Global Giving Fund. The fund was created to support Giving Partners currently on the frontlines of the health crisis. The Global Giving Fund currently supports Americares, Crisis Text Line, International Medical Corps, Partners in Health, and WaterAid.

“Toms has always been in business to improve lives. That mission is important to us and our community everyday. Now, more than ever, we are honored to apply what we have learned over the past 14 years of giving to address this global health crisis,” Amy Smith, Toms chief giving officer, said in a statement. “We know the best way to help is to use our resources and the power of our customer’s purchase to invest in our giving partners who are on the frontlines directly addressing this pandemic. We are grateful for these deep partnerships and are eager, together with our customers, to continue to support their efforts to combat COVID-19.”

LA LIGNE

La Ligne is a contemporary label known for their terrific stipes. The label recently launched its Giving Back initiative, which will offer customers 15% off site wide and will donate 15% of total sales to a different charity each week until the quarantine ends. The initiative kicked off its first week with Baby2Baby and its second week with World Central Kitchen, which launched their initiative #chefsforamerica to provide fresh meals to communities that need support, feeds frontline healthcare workers, and more.

TIFFANY & CO.

Tiffany & Co. Foundation’s generous donation. (Photo credit: Tiffany & Co.)

Tiffany & Co. Foundation announced it will be committing $1 million to COVID-19 relief efforts.  $750,000 will be donated to the COVID-19 Solidarity Response Fund for the World Health Organization; while the other $250,000 will be given to The New York Community Trust’s NYC COVID-19 Response & Impact Fund. In addition to its own donation, the New York-based company will be matching employee donations, dollar for dollar.

“During this global health crisis, we must all be responsive to the urgent needs of our global communities,” the brand said in a statement. “We are proud to support organizations providing immediate relief for communities impacted by COVID-19, including our hometown of New York,” Anisa Kamadoli Costa, chairman and president of The Tiffany & Co. Foundation, said.

LEVI STRAUSS AND CO.

Levi’s has been doing its part to help fight against COVID-19 by hosting its virtual concert series on Instagram Live; some artists who have participated are Snoop Dogg, Sigrid, Kali Uchis, Burna Boy and more.  Levi’s is donating $10,000 per performance to a charity picked by the artist. The company is also donating $3 million to communities that are vulnerable and at-risk. “There’s been a real rush for emergency support on the front end of this,” Jennifer Sey, chief marketing officer of Levi Strauss & Co., told WWD. “We want to make sure we’re addressing some of the midterm and long-term impacts that could go unaddressed by supporting our existing community partners.”

KENNETH COLE

Kenneth Cole is working with the Covid-19 Solidarity Response Fund. (Photo credit: Kenneth Cole)

Kenneth Cole is donating 1% of the net sales on KennethCole.com to the COVID-19 Solidarity Response Fund in support of those severely affected by the coronavirus. The COVID-19 Solidarity Response Fund was launched by the World Health Organization and is being managed by the United Nations Foundation and the Swiss Philanthropy Foundation.

According to Kenneth Cole, donations will be used for the following:

Ensure that patients can access the care they need and that frontline workers can get supplies and information.

Support efforts in tracking and understanding the spread of COVID-19.

Accelerate the development of vaccines, tests and treatments.

ALEXANDER WANG

Alexander Wang’s charity for COVID-19. (Photo credit: NY Post)

On April 6, Alexander Wang launched its Alexander Wang vault shop, a curated collection of Wang’s archived pieces selling for up to 80 percent off in celebration of the brand’s 15th anniversary. Opened in response to COVID-19, Wang donated 20 percent of sales to The United Nation’s COVID-19 Solidarity Response Fund.

CAPRI HOLDING

Michael Kors gives back. (Photo credit: Fashion United)

Capri Holding, the luxury fashion company that owns Michael Kors, Versace and Jimmy Choo, joined the fight against coronavirus by donating $3 million across all three brands. The $3 million donation will benefit organizations from each brand’s home cities, New York (Michael Kors), London (Jimmy Choo), and Milan (Versace).

“Our hearts and souls go out to those who are working on the front lines to help the world combat the COVID-19 pandemic,” John D. Idol, chairman and chief executive officer of Capri Holdings Limited, said in a statement. “We thank them for their remarkable dedication and courage and want to support them and the hospitals where they work. We also aim to strengthen organizations dedicated to helping the community.”

In addition to Capri’s donation, Michael Kors announced on his Instagram that he and Capri Holdings CEO John Idol will also be making personal donations of $1 million each.

“Among the many things that I love about New York and New Yorkers is their strength and unwavering resilience in times of crisis. For a city as big as it is, there’s always been a strong sense of community,” Kors wrote in an Instagram post. “It’s heartbreaking to see what is happening here in my hometown, which is currently an epicenter of the virus, and the impact this outbreak is having on people in our city and around the world. I commend everyone working on the frontlines in our health care centers and thank you for your dedication to helping others.”

PVH CORP

PVH Corp, which owns Calvin Klein and Tommy Hilfiger, is donating $1 million toward COVID-19 relief, plus another $100,000 donation to the Solidarity Response Fund’s COVID relief efforts.

“As I work with our global leadership team to address a responsible plan forward for our business, how we execute it as good corporate citizens is an important part of our discussions,” Manny Chirico, Chairman and CEO of PVH, said in a statement posted online. “There is no roadmap for this crisis, but I know that at PVH we have strong values and connections to our communities.”

The company announced over Instagram that it will be sending out over two million Personal Protective Equipment (PPE) – which include masks, gowns, and face shields – to healthcare workers in New York City. The first shipment has already been delivered to the Montefiore Health System.

CHANEL

Chanel face mask.( Photo credit: Forbes)

As the spread of the virus intensifies throughout France, Chanel has pledged to produce over 50,000 face masks and gowns for healthcare workers, police, and other essential workers in France. What’s more, the fashion house is also contributing €1.2 million to French emergency services.

SAKS FIFTH AVENUE

The Saks Fifth Avenue windows. (Photo credit: WWD)

The Saks Fifth Avenue Foundation has committed to donating $600,000 to coronavirus relief efforts split across three organizations: NewYork-Presbyterian COVID-19 Patient Care Fund, Bring Change to Mind, and Girls Inc. “Now is the time to stand together to support our community, our customers and all those affected both physically and mentally by the COVID-19 pandemic,” Marc Metrick, president at Saks Fifth Avenue, said in a statement. “Whether it’s medical workers on the frontlines, hospitals that require more essential supplies and resources, or those experiencing stress or anxiety about the virus, we know donations through the Saks Fifth Avenue Foundation will provide vital relief to those in need during this challenging and uncertain time.”

CALDEZONIA

The Italian luxury legwear and beachwear brand Caldezonia is converting it plants to produce medical masks and gowns using special machinery the brand purchased. The brand predicts it will be able to produce up to 10,000 masks per day, with that number increasing in the coming weeks.

REVOLVE

Revolve donates masks to two Los Angeles Hospitals. (Photo credit: Revolve.com)

Revolve announced on its Instagram that it will donate 10,000 N95 FDA-approved face masks to two Los Angeles hospitals. The brand also procured 20,000 additional masks to put aside for other healthcare workers, and called upon its influencers and followers to spread the word to frontline workers in need of protective gear.

“Our doctors and nurses are on the front lines risking their lives to save ours, and are often doing so without adequate protective equipment,” the brand said in a statement. “Revolve’s mission for this initiative is to do anything we can to support our sisters and brothers, and hope to be able to make donations in the future.”

NORDSTROM

Nordstrom is sewing over 100,000 masks for medical personal. (Photo credit: Footwear News)

Nordstrom is teaming up with Kaas Tailored, to have members of its Nordstrom Alterations teams in Washington, Oregon, Texas, and California produce 100,000 masks to be donated to Providence Health & Services in Washington. Nordstrom will also offer additional support to Seattle Foundation, YouthCare, and Hetrick Martin Institute (HMI).

Also, by purchasing a gift card, Nordstrom will donate one percent of the sale to “annual community cash grants and support organizations that provide basic necessities for kids and families which includes things like access to health care, housing, food and education,” the company said in a press release.

SANDRO

Sandro will 10,000 cloth masks using excess fabric from past collections to help support hospital workers in France and around Europe. On March 30th, Sandro delivered 1,000 masks to the Aulnay-sous-Bois French hospital with an additional 2,000 masks to be delivered in early April. Sandro will deliver the remaining masks to other hospitals throughout Europe and 3,000 masks to the New York City hospital NYU.

VERA BRADLEY

Vera Bradley is producing protective gear such as masks and scrubs for essential workers. (Photo credit: News Sentinel)

Vera Bradley is known for their playful prints in handbags and accessories, but the brand is halting production of their accessories and will now use their own fabrics to produce masks for essential workers, and work alongside its supplier to procure protective gear such as masks and scrubs.

“Our Company and Associates are honored to be able to contribute to the cause during this difficult and challenging time,” Rob Wallstrom, CEO of Vera Bradley, said in statement. “Our hearts go out to all affected by COVID-19 and to the courageous people serving on the front lines in our communities. We’re proud to be able to pivot our operations, lend a helping hand, and create a product with so much purpose.”

 

ATSUMI FASHION

Atsumi Fashion pivoting production from bras to masks (Photo credit: Fast Company)

 

Intimate apparel company Atsumi Fashion has been making masks out of bra lining material. A throwback to the 89s, wearing inner wear as outerwear (think Madonna wearing Gaultier’s bra).

BURBERRY

Burberry is making hospital gowns and face masks. (Photo credit: Metro News)

On the company website, Burberry announced that it would be dedicating significant time, money, and resources to helping with the COVID-19 global pandemic. The company said in a statement that it is going to “retool” its Yorkshire-based trench coat factory to make non-surgical gowns and masks and is facilitating the delivery of more than 100,000 surgical masks to U.K. National Health Service (NHS) staff. The company also said it is donating to charities across the country and funding University of Oxford research for a single-dose vaccine.

“In challenging times, we must pull together,” Burberry’s CEO, Marco Gobbetti, said. “The whole team at Burberry is very proud to be able to support those who are working tirelessly to combat COVID-19, whether by treating patients, working to find a vaccine solution or helping provide food supplies to those in need at this time. COVID-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic. Together, we will get through this.”

KERING

Kering Group steps to the plate to help with Covid-19. (Photo credit: Forbes)

Kering, the luxury goods giant behind Alexander McQueen, Bottega Veneta, Gucci and more, will supply three million surgical masks to French health services. Taking it a step futher, Kering brands Yves Saint Laurent and Balenciaga are also manufacturing “masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities,” Kering said in a statement.

GUCCI

Gucci’s “We’re all in this together”. (Photo credit: Gucci)

While Gucci is part of the Kering umbrella, Gucci also pledged 2 million euros to COVID-19 efforts that will be divided in two different donations. Gucci will donate 1 million euros to the Italian Civil Protection Department and another million euros to the World Health Organization’s COVID-19 Solidarity Response Fund.

“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world,” Gucci creative director Alessandro Michele and Marco Bizzarri, president and chief executive officer, said in a statement, per WWD. “Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before.”

SKIMS

Kim Kardashian West donates $1 Million under her label Skims. (Photo credit: Buzzfeednews.com)

Kim Kardashian West is using her upcoming Skims Solutionwear restock to support corona relief. Skims pledged to donated $1 million to those affected by the virus.

“To support mothers and children in need during this time, SKIMS is committed to donating $1M to families affected by COVID-19,” KKW said in a press release. “On Monday, we’re restocking the collection we first launched with, and in doing so, are able to help bring relief to those affected by this pandemic. I am so grateful to all of you who have supported SKIMS since we first started 6 months ago. It’s been a dream of mine for so long, and has only been possible because of your love for what we do. Our six-month anniversary has fallen in the middle of a Global crisis so more than ever, it’s our responsibility to give back and do what we can to help others.”

UNIQLO

Uniqlo has partnered with its manufacturing companies in China to procure 10 million masks to donate to high-priority hospitals around the world. One million masks will be donated to Italy and another million will be donated to Japan. In addition to the masks, Uniqlo is also providing healthcare workers with their signature Heattech and Airism clothing. “The company will continue to give assistance where needed, and as the situation evolves,” the brand said in a statement.

H&M GROUP

H&M will use its facilities to produce personal protective equipment (PPE) to be donated to hospitals and health care workers working on the frontline.

“The Coronavirus is dramatically affecting each and every one of us, and H&M Group is, like many other organizations, trying our best to help in this extraordinary situation,” Anna Gedda, head of sustainability at H&M Group, said in a press release. “We see this is as a first step in our efforts to support in any way we can. We are all in this together, and have to approach this as collectively as possible.”

GAP INC.

Gap, Old Navy, Athleta, Banana Republic, Intermix, Hill City, and Janie and Jack all fall under the Gap Inc. umbrella, which announced that they will be using its factories to produce protective wear for healthcare workers.

“An update on our #COVID19 response: Our teams are connecting some of the largest hospital networks in Calif. w/ our vendors to deliver PPE supplies while we pivot resources so factory partners can make masks, gowns & scrubs for healthcare workers on the front lines,” the Gap Inc. brand wrote on Twitter.

MICHAEL COSTELLO

Michael Costello with a face mask that he designed. (Photo credit: Michael Costello)

Michael Costello announced he’ll be collaborating with his Calabasas-based manufacturer to create 20,000 surgical masks to distribute to hospitals and first-team responders throughout the Los Angeles area.

“For the first couple of days of this emergency I, like many others, felt frustrated and helpless just sitting at home. I realized that even if I couldn’t do what I wanted as a Designer, I should do what I can to help others that keeps our community safe,” Costello said in a press release. “While I’m not a nurse, doctor or first responder, I knew I can give the one thing I know best, which is fashion, and help design masks that will be crucial for preventing exposure.”

CHRISTIAN SIRIANO

Christian Siriano is helping to make masks. (Photo credit: The New Yorker)

In late March, After Andrew Cuomo revealed that New York is facing a surgical mask shortage, designer Christian Siriano came to the rescue.

“If @NYGovCuomo says we need masks my team will help make some,” he tweeted, tagging New York governor Andrew Cuomo. “I have a full sewing team still on staff working from home that can help.”

Shortly after, Siriano posted a short clip of what his masks will look like, writing, “We will be making a few versions of this in order to help as many people as we can. Here is the process so we can get a perfect fit. More to come thank you everyone we hope to get these to the right people ASAP.”

REFORMATION

Fashion brand Reformation is teaming up with Los Angeles mayor Eric Garcetti to produce protective face masks for not only health care professionals, but grocery store associates and food delivery workers as well. Garcetti hopes the initiative will create more jobs for people. Manufacturers or businesses that are interested in participating can learn more about the initiative at laprotects.org.

Fashion companies are helping to make masks in the USA. (Photo credit: Jurgute/iStock)

While the fashion industry is doing its part to help Coronavirus relief efforts, not every brand can afford a $10 million donation, like Ralph Lauren, or to turn over its design studios and factories to produce supplies, like Christian Siriano. But we can all do our part. Whether its staying at home to stop the spread or making face masks in your studio, tell us, How are you helping to stop the spread of COVID-19?

 

 

 

 

 

 

 

A Designer Dilemma: Staying True to Your Brand as Trends Shift

- - Fashion Tips

 (Photo Courtesy of Refinery29)

In today’s digital age where news and trends are delivered at lightning speed, it is important for fashion designers to remember to stay true to their brand’s vision. With a plethora of influences out there, like Instagram, Pinterest, fashion vlogs and blogs, it’s hard for them not to succumb to current trends and create a plat du jour collection that may ultimately compromise their brand. Successful designers realize the importance of maintaining brand identity and staying connected with their customers’ expectations as trends shift.

But what should a designer do when their brand signature is not the trend of the moment?

Answer: Designers must adapt their signature style to the changing market, while not confusing their customer.

Here are a few designers who, throughout their successful career, have stayed true to themselves and their brand, while adapting to the ever-changing trend churn:

Miuccia Prada

Miuccia Prada surprises her clients season after season and yet one thing remains consistent; Prada always delivers a unique style that skillfully mixes intellectual purity, art, eccentric elegance and futuristic minimalism. Here are two examples of Prada’s love of art through the years.

Prada Spring 2018 Collection (Photo courtesy of Vogue.com)

Prada Spring 2018 Collection (Photo courtesy of Vogue.com)

Prada Spring 2008 Collection (Photo courtesy of Vogue.com)

Prada Spring 2008 Collection (Photo courtesy of Vogue.com)

Ralph Lauren

Although never one to follow trends, Ralph Lauren has built an empire on updating American classics that reflect elegance and sophistication. Here is a preppy nod to nautical chicness.

Ralph Lauren Spring 2018 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2018 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2006 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2006 Collection (Photo courtesy of Vogue.com)

Thom Browne

While his ‘shrunken’ grey suits put him on the map, Thom Browne is known for his avant-garde fashion and conceptual fashion shows. In an interview with BoF, designer Thom Browne told of his brand’s ‘conceptual-meets-commercial’ balancing act. Browne stated, “I just knew I needed to stay in business. I’m stubborn, but I’m not foolish. Fashion is a business. As conceptual as you want to be, you do have to make sure that you approach it as a business. There has to be a commercial element to what you do.” Here are some examples of his quirky take on men’s suits through the years.

Thom Brown Fall 2018 Collection (Photo courtesy of Vogue.com)

Thom Browne Fall 2018 Collection (Photo courtesy of Vogue.com)

Thom Brown Fall 2007 Collection (Photo courtesy of Vogue.com)

Thom Browne Fall 2007 Collection (Photo courtesy of Vogue.com)

Proenza Schouler

Proenza Schouler’s Jack McCollough and Lazaro Hernandez have never abandoned their cool, artsy girl customer. At a Fashion at FIAF festival talk, moderated by Vogue’s Sally Singer, the duo stated, “If you do think you have the vision to set out on your own, confidence is key, especially since your designs or ideas might seem crazy and impractical to some. It’s always good to piss some people off. Our teachers at [Parsons] hated us,” Hernandez laughed. “They were like, you guys have to stop making clothes for art girls. Make some easy separates. We were like, What? No!”  That spirit has stayed with us to this day. You can’t cater to every single person. You have to do what makes you feel happy.” Here are Proenza Schoular’s fashion-forward girls.

Proenza Schoular Fall 2018 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2018 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2011 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2011 Collection (Photo courtesy of Vogue.com)

Alexander Wang

No one has captured the M.O.D. (Model-off-Duty) look better than Alexander Wang. The eponymous label embodies a cool, slightly disheveled, utilitarian chic, downtown style that is favored by hipsters, rappers, ‘It girls’ and critics alike. Here are some Alexander Wang cool, downtown girls.

Alexander Wang Spring 2018 Collection (Photo courtesy of Vogue.com)

Alexander Wang Spring 2018 Collection (Photo courtesy of Vogue.com)

Alexander Wang Fall 2011 Collection (Photo courtesy of Vogue.com)

Alexander Wang Fall 2011 Collection (Photo courtesy of Vogue.com)

Chanel

Tweed, pearls and quilted bags have been among the ‘codes of the house’ at Chanel for decades. And yet, season after season, Karl Lagerfeld adds a youthful and fashion-forward twist to these iconic classics. Here are some signature Chanel looks through the years.

Chanel Spring 2018 Collection (Photo courtesy of Vogue.com)

Chanel Spring 2018 Collection (Photo courtesy of Vogue.com)

Chanel Spring 1994Collection (Photo courtesy of Vogue.com)

Chanel Spring 1994 Collection (Photo courtesy of Vogue.com)

So tell us, which designers do you think have best adapted their ‘signature’ to current fashion trends while still maintaining their brand’s identity?

 

NYFW Wrap-Up – Sex, American Pop Culture, Transparency & Annie Hall Revisited

- - Fashion Shows, Trends

New York Fashion Week 

Front Row at New York Fashion Week (Courtesy of AOL.Com)

Front Row at New York Fashion Week (Courtesy of AOL.Com)

Fashion Month is in full swing as New York kicked off the Spring 2018 show season with a bang. Of course, there was plenty of buzz before shows even started such as the Council of Fashion Designers of America (CFDA) cutting the NY calendar by a day, New York based designers showing in other cities, and the stress of where to show. Then lets add on the celebrity circus and street style stars in the mix and it’s been a entertaining week.

One of the biggest trends among the fashion crowd before shows even began was the blue ribbon. Fashionistas are pinning themselves to protest racism and hatred in the wake of this summer’s white power rally in Charlottesville, Va. The ribbons were created by the CFDA and the American Civil Liberties Union. In a statement released, Steven Kolb, president and CEO of CFDA, said “We want to be on the front line, not the sidelines, to boldly fight to protect our precious rights and freedoms, which has taken on a renewed urgency after the heart-wrenching events of Charlottesville.”

ACLU Fashion Week Pin (Courtesy of New York Post.com)

ACLU Fashion Week Pin (Courtesy of New York Post.com)

Bringing Sexy Back

 

Tom Ford's Spring 2018 Show (Courtesy of Vogue.com)

Tom Ford’s Spring 2018 Show (Courtesy of Vogue.com)

Tom Ford kicked off fashion week and it was the buzz of the season before it even started. His invitation was all the rage and was Instagramed by the fashion set – a bottle of his latest fragrance, Fucking Fabulous—as if we needed a reminder. Much of Tom Ford’s namesake label’s success has been with his menswear collections, so for spring, Ford took a nod from his menswear collection and showed impeccably tailored suits. His jackets were sexy and confident, with sharp lines and broad shoulders. In a throwback to his signature Gucci 90’s glam, Ford showed plenty of ruched net dresses that where oh so seductive – it’s clear, Tom Ford is back!

Helmut Lang's Spring 2018 Show (Courtesy of Vogue.com)

Helmut Lang’s Spring 2018 Show (Courtesy of Vogue.com)

The Helmut Lang collection label is being revised again and the timing couldn’t be better, with so many young designers referencing the designer’s minimalistic aesthetic as a point of reference. The label’s designer in residence is none other than Hood By Air’s Shayne Oliver, so now Helmet Lang is sexier than it’s ever been. Oliver showed some streamline tailoring that was true to the houses’ heritage, but all with a fetish streak. The collection felt more like a Hood By Air show than a Helmut Lang collection. Oliver showed plenty of kink with asymmetric bras, daring peekaboo harnesses, rearless pants suspended from the waistband like garters, leather codpieces, and strappy BDSM gear. The collection left many Helmut Lang fans (all who remember his collections vividly) divided.

Narciso Rodriguez's Spring 2018 Collection (Courtesy of Narciso Rodriguez)

Narciso Rodriguez’s Spring 2018 Collection (Courtesy of Narciso Rodriguez)

This season Narciso Rodriguez opted out of a formal show and the celebrity circus it has become, instead he held private appointments to present his spring collection. Season after season Rodriguez is consistent chic yet sexy clothes that real women want to wear. His workmanship is impeccable and so important to see upclose rather than a runway. Sticking to his signature looks, Rodriguez showed slinky knit dresses in black and white with openwork stitches that show flashes of skin, a harness-top sheath with a sliver cutout, and an attenuated jumpsuit with a deep U-front.

Sporty Spice

Alexander Wang's Spring 2018 Show (Courtesy of Vogue.com)

Alexander Wang’s Spring 2018 Show (Courtesy of Vogue.com)

Athleisure and streetwear have been going strong now, but for spring the trend takes a more feminine twist. At Alexander Wang’s #WANGFEST, models rode around a party bus Saturday night around New York City’s busy streets. The first stop was Lafayette and Center Streets in Manhattan, the second was at Astor Place; both were open to the public. The press and retailers were invited to the last stop – a dead end in Bushwick, Brooklyn; which then led to #WANGFEST, his jumping after-party in a literal jumpy castle. Models were literally pouring off the bus in a runway format that was fun and energetic. As for the clothes, it’s what Wang does best, sporty with a sexy twist. These are real clothes for all the cool kids. Wang layered denim cut-offs over leather leggings and there were a lot of extra sleeves and jackets that were cut in half and worn as skirts. Wang is also continuing his collaboration with Adidas, with a zip-front jacket with the extra sleeves cinching the waist.

Rihanna at her Fenty x Puma's Spring 2018 Show (Courtesy of Vogue.com)

Rihanna at her Fenty x Puma’s Spring 2018 Show (Courtesy of Vogue.com)

Wang isn’t the only one to break the ties from traditional fashion shows, Rihanna gave her audience an adrenalin rush as she presented her Fenty x Puma show. The set was designed with pink sand mountains and a trio of motocross stuntmen performed mouth-dropping stunts. As for the clothes, they were sporty, fun, colorful and sexy all in one. Inspired by the X Games, there were a number of classic surf references thrown in for good measure – think biker shorts and scuba onesies. Rihanna showed modern interpretations of cheeky 1980s swim trends, case in point, the French-cut swimsuit. The entertainer also showed off her tomboy style with oversize motocross-inspired nylon track pants and anoraks that were a modern riff off the 90’s hip-hop trend.

Calvin Klein's Spring 2018 Show (Courtesy of Vogue.com)

Calvin Klein’s Spring 2018 Show (Courtesy of Vogue.com)

Meanwhile, at Calvin Klein, Raf Simmons continued his experimentation on American classics. For Spring, Raf was inspired by the contrast of the American Dream and American horror by invoking the magic of the movies; horror movies to be more specific as he played with Andy Warhol pop prints (specifically, Dennis Hopper circa Easy Rider and a 1971 Sandra Brant). His Hitchcock blondes wore rubber, and gauzy nightgowns reminiscent of Sissy Spacek in Carrie. Sticking to his American classics motif, Raf also showed plenty of cool denim, color blocked Western shirts, fringe dresses, 50’s inspired full skirted frocks and a nod to athletic with cool bungee cord details on nylon outerwear.

 

You’re So Transparent

Victoria Beckham's Spring 2018 Show (Courtesy of Vogue.com)

Victoria Beckham’s Spring 2018 Show (Courtesy of Vogue.com)

This season is turning out to be a sheer sensation as designers are leaving very little to the imagination, but not in a vulgar way. For spring, they are embracing the transparency trend with soft, wispy fabrics delicately draped and overlaid showing just hints of skin in a romantic and feminine way. Speaking of femininity, Victoria Beckham showed off her softer side this season with sheer fabrics in soft colors proving that delicacy can in fact be strong. Case in point, Beckham’s first look: a soft yellow check shirt, which was slightly oversized and boxy, tucked into a dusty rose organza pencil skirt. Pure perfection!

 

Jason Wu's Spring 2018 Show (Courtesy of Vogue.com)

Jason Wu’s Spring 2018 Show (Courtesy of Vogue.com)

Jason Wu is known for his polished and elegant sensibility, and for spring he kept true to his DNA but in a slightly more casual way. But casual for Wu means a midriff-baring cutout on a striped cotton dress and laces suspended from a crinkled silk coat. For evening, Wu was inspired by Madame Grès and reinterpreted her innovative pleating techniques.  Wu also worked pleats onto sheer gowns staying right on trend.

Oscar de la Renta's Spring 2018 Show (Courtesy of Vogue.com)

Oscar de la Renta’s Spring 2018 Show (Courtesy of Vogue.com)

Meanwhile, Laura Kim and Fernando Garcia’s sophomore collection for the Oscar de la Renta brand were met with mixed reviews. Inspired by Pop Art and letters Mr. De la Renta wrote, along with thank-you notes that the duo have received from today’s young starlets. Sure De la Renta’s name was all over the collection, but his aesthetic certainly was not. Can you image Mr. De la Rents putting frayed and faded denim, sheer dresses, bathing suits and logo print furs on the runway? There were a few breathtaking evening gowns that rang true to De la Renta’s style, such as the colorful dégradé tulle gowns. Still, Kim and Garcia are trying to find their footing in the house of Oscar de la Renta.

 

Annie Hall

Ralph Lauren's Fall 2017 Buy-Now-Wear-Now Show (Courtesy of Vogue.com)

Ralph Lauren’s Fall 2017 Buy-Now-Wear-Now Show (Courtesy of Vogue.com)

Traditional menswear has always been in fashion, but for spring designers are incorporating tailored suits in beautiful menswear fabrics for a look that is smart yet oh so chic. Of course no one does this better than Ralph Lauren. In one of the most anticipated shows of the season he transported the fashionable front row set to his garage in upstate Bedford, New York.  His vintage car collection is most impressive with Porsches, Ferraris, Jaguars, McLarens, and a Bugatti. The cars were innovative and sleek, but his clothes oozed timeless chic. For his Fall, buy-now-wear-now collection, Lauren worked mixed tweeds, checks and plaids on bustier tops paired with relaxed trousers. For evening, Lauren kept it casual with a puffer jacket over a sparkly minislip and over-the-knee boots as well as dapper tuxedos.

Good-Bye New York

Marc Jacobs' Spring 2018 Show (Courtesy of Vogue.com)

Marc Jacobs’ Spring 2018 Show (Courtesy of Vogue.com)

No designer is better fitted to close out New York fashion week than Marc Jacobs – you just never know what you’re going to get at a Marc show. This season it was silence, there was no whimsical sets built, no music, just the sound of 56 models walking only to the sounds of their shoes on the old wood planks of the Park Avenue Armory. The clothes were full of wit and humor. After being in business for 25 years, Jacob’s looks to his past collections for inspiration; his program notes called it a “reimagining of seasons past somewhere beyond the urban landscape of New York City.”

No music was needed to set a mood, the clothes themselves set a happy and joyful tone. There were giant, overscaled flowers; Crayola colors, tinsel trimmings, exaggerated shapes, and sequins, sequins, sequins. Jacobs’s idea was to return to the archives, passing old ideas and former hits through “exaggerated, decadent, and exotic” filters. Although some looks were trippy, overall, Jacob’s did what he does best, delivering a young and exciting line-up.

Marc Jacobs' Spring 2018 Show (Courtesy of Vogue.com)

Marc Jacobs’ Spring 2018 Show (Courtesy of Vogue.com)

 

 

 

 

 

 

Top Ten 2017 Millennial Fashion Trends

- - Trends

10 Top 2017 Millennial Fashion Trends

Spring is in the air and as the temperatures heat up, so do the fashion trends. Here is a look at the top ten fashion trends that millennials will embrace for spring and beyond.

Tickled Pink

Diana Vreeland once said “pink is the navy blue of India” and this spring designers from New York to Paris have embraced the femininely sweet shade. But don’t be fooled, although the hue is chock-full-of-saccharine, these looks are anything but girlie. The color palette runs the gamut from soft pastel tones to bold vibrant shades and can be found on everything from chic dresses and suits to the “It Bag” of the moment.

 

Céline (Image Credits: Vogue.com)

Céline (Image Credits: Vogue.com)

Maison Margiela (Image Credits: Vogue.com)

Maison Margiela (Image Credits: Vogue.com)

Making A Statement

Forget logomania. Millennials are embracing statement tees as they take a political stance against the unjust. In a throwback to Katharine Hamnett’s political slogan tees of the late 80’s and early 90’s, today’s variety can already be found all over Instagram and on celebrity “It Girls”.  From Christian Dior’s “We Should All Be Feminists” version to Sacai’s “Horror Show” motto, these tees are already street-style approved.

Christian Dior (Image Credits: Vogue.com)

Christian Dior (Image Credits: Vogue.com)

Sacai (Image Credits: Vogue.com)

Sacai (Image Credits: Vogue.com)

 

Sporty Spice

Millennials are creatures of comfort as they continue to embrace the athleisure trend. Oversized Vetements sweatshirts were street-style approved this past fashion week and were worn by every fashion “It-Girl and Boy” proving this trend has staying power.

Vetements (Image Credits: Vogue.com)

Vetements (Image Credits: Vogue.com)

 

Philipp Plein (Image Credits: Vogue.com)

Philipp Plein (Image Credits: Vogue.com)

Get Graphic

These stripes are not for the board room. For spring, designers are focusing on graphic, striped patterns that can be found on cool separates for day or night. These bold looks are selfie approved by fashionistas on both sides of the Atlantic.

Proenza Schoular (Image Credits: Vogue.com)

Proenza Schoular (Image Credits: Vogue.com)

Marni (Image Credits: Vogue.com)

Marni (Image Credits: Vogue.com)

Jean Therapy

Who doesn’t love denim? Denim is the uniform for millennials, but for spring, the durable fabric is anything but basic. There are so many choices in the denim market from mom jeans to skinny; to wide-leg to cut-offs; anything goes. Celebrities and models off duty have also taken to wearing intricate embellished denim from day to night.

 

Junya Watanabe (Image Credits: Vogue.com)

Junya Watanabe (Image Credits: Vogue.com)

 

Dsquared2 (Image Credits: Vogue.com)

Dsquared2 (Image Credits: Vogue.com)

80’s

Everyone loves a good throwback, and for spring, designers are looking to the Eighties for inspiration. From Gucci’s one shouldered ruffled number to Balmain’s electric blue suit; these bold looks are dramatic and daring.

Gucci (Image Credits: Vogue.com)

Gucci (Image Credits: Vogue.com)

Balmain (Image Credits: Vogue.com)

Balmain (Image Credits: Vogue.com)

 

 

Armed Forces

It’s become the uniform trend for millennials as military inspired and utility pockets are all the rage. For spring, the trend gets a chic update from  Marc Jacob’s flirty take on camouflage to Dries Van Noten’s urban outerwear– these looks have plenty of charm.

Marc Jacobs (Image Credits: Vogue.com)

Marc Jacobs (Image Credits: Vogue.com)

 

Dries Van Noten (Image Credits: Vogue.com)

Dries Van Noten (Image Credits: Vogue.com)

Boudoir

Inner-wear as outerwear is all the rage as designers look to the boudoir for inspiration. Touches of lingerie references can be found on flirty bra tops, seductive slipdresses and sexy briefs.

Alexander Wang (Image Credits: Vogue.com)

Alexander Wang (Image Credits: Vogue.com)

 

Moschino (Image Credits: Vogue.com)

Moschino (Image Credits: Vogue.com)

Sheer Delight

You’re so transparent. Designers are making a case for sheer clothing as the transparent trend continues to go strong for spring thanks to celebrities like Kim Kardashian who wears the trend with such confidence and bravado.

Chistopher Kane (Image Credits: Vogue.com)

Chistopher Kane (Image Credits: Vogue.com)

 

Ann Demeulemeester (Image Credits: Vogue.com)

Ann Demeulemeester (Image Credits: Vogue.com)

Outerwear

This year has been the year of great outerwear, from cool embroidered bombers to oversized puffers. For spring, the trend continues with Balenciaga’s bright puffer vest as well as quirky silk bombers.

Balenciaga (Image Credits: Vogue.com)

Balenciaga (Image Credits: Vogue.com)

 

Gucci (Image Credits: Vogue.com)

Gucci (Image Credits: Vogue.com)