University of Fashion Blog

Posts Tagged: "adidas"

THE HOTTEST FASHION COLLABORATIONS OF 2022

A look from Loewe x Studio Ghibli. (Photo Credit: Loewe)

Let’s face it, the past few years have been tough on everyone, from a global pandemic to a raging war between Russia and Ukraine, the world is emotionally and mentally drained. So, for spring/summer, designers are offering fun and playful collections to give customers a bit of joy and to hopefully break out of the rut many have been feeling.

A look from Dior Vibe and Technogym. (Photo Credit: Dior)

This year has been full of exciting collaborations. While some may view fashion collaborations as a cliché, let’s not forget that they are a profitable form of marketing that benefits both collaborating brands. Collaborations can bring luxury designs at a lower price point, reinvent a brand’s image, and offer “unattainable” fashion to the masses.

While the phenomenon began back in the ‘00s, most noteworthy was the Karl Lagerfeld x H&M collab in 2004, almost 20 years later we are noticing a peak in brand collaborations at all levels in the market. Here are a few collaborations that will be all the rage this summer:

GIVENCHY X DISNEY

The House of Givenchy is pleased to announce its collaboration with Disney on a limited-edition capsule collection celebrating the iconic legacy of the Walt Disney Animation Studios. (Video Courtesy of Givenchy’s YouTube Channel.)

In mid-May the house of Givenchy announced a collaboration with Disney,  introducing a limited-edition capsule collection of luxury ready-to-wear designed by creative director Matthew M. Williams.

Fittingly named, The Wonder Gallery, the collaboration will focus on t-shirts and hoodies, featuring graphics of Disney characters, iconography, and silhouettes, inspired by the most iconic and beloved Disney characters, such as Bambi; Pongo and Perdita, from the animated feature film, 101 Dalmatians, Oswald from Lucky Rabbit; and Elsa and Olaf from Frozen.

This is not the first time the French luxury house collaborated with Disney’s beloved Bambi. In fall 2013, Bambi made an appearance on a sweatshirt at Givenchy.

The celeb must-have Bambi sweatshirt from Givenchy’s fall 2013 collection. (Photo Credit: Vogue Runway)

Williams also admits to being a big fan of Disney. The creative director stated on his website, “Disney has always held a special place in my heart, as it has for so many across generations, countries and cultures. As a boy from California and a father in Paris, Disney has always been a source of meaningful moments throughout my life. It’s a true honor to bring out two iconic brands together for this project.”

In the past Disney has collaborated with a number of luxury fashion houses such as: Coach, Gucci, and most recently, Stella McCartney, on a capsule collection inspired by the 1940s animated feature musical film, Fantasia.

ADIDAS X GUCCI

A look from Gucci x Adidas. (Photo Credit: Gucci)

Adidas x Gucci is one of the most hyped and praised collaborations of the season. The collection launches on Tuesday, June 7th, and is anticipated to fly off the shelves as soon as it launches. The partnership offers a unique take on super-luxe sportswear, offering glamorous retro inspired looks straight out of Wes Anderson’s cult hit The Royal Tenenbaums. The collection comes complete with sweatbands, micro-mini running shorts and a sweatshirt emblazoned with a hybrid Gucci logo mixed with the instantly recognizable Adidas Trefoil. The collection offers a variety of ready-to-wear pieces and accessories that perfectly merge the two brands’ aesthetic, from chic canvas bucket hats and Gazelle sneakers to chic knit dresses and an updated version of Gucci’s iconic Horsebit 1955 crossbody bag.

ADIDAS X PRADA

The Adidas x Prada Re-Nylon Collection is a mixture of minimalism and functionality. (Photo Credit: Prada)

Adidas has had multiple designer collaborations throughout the years, one of the most popular has been the Adidas x Prada collab. Following the sell-out successes of their first two collaborations, the powerhouses of sportswear and Italian high fashion are back with a third instalment of their unique partnership. The past capsule collections relied solely on sneakers, but with the 3rd installment, the duo introduced their first capsule collection of co-branded apparel and obviously accessories. But what makes this collaboration truly unique is that it is centered firmly around sustainability. Adidas x Prada has reimagined luxury sportswear through a more eco-friendly lens, all nylon will be switched out for Prada’s signature Re-Nylon fabric, which is made from recycled plastic waste collected from oceans. The 21-piece capsule featured sportswear staples including tracksuits and anoraks, as well as bucket hats, backpacks, bags and a reinvented, and Prada-branded version of Adidas’s Forum trainers.

FENDACE

Looks from Fendace. A collaboration between Fendi and Versace. (Photo Credit: Fendi)

What is Fendace you may ask? Well, it is the brilliant collaboration between two Italian luxury powerhouses – Versace and Fendi. The collection was shown in September during Milan Fashion Week to great fanfare. Fendace Is the creation of Donatella Versace, Silvia Venturini Fendi and Kim Jones, Fendi’s artistic director of women’s collections. The capsule collection sees the designers creatively swap, fusing the brands’ signature aesthetic and DNA into two collections – Versace by Fendi and Fendi by Versace – encompassing everything such as ready-to-wear, handbags, footwear and other accessories. The campaign was shot by photographer Steven Meisel and features a string of supermodels including Naomi Campbell and Kristen McMenamy, it’s a match made in fashion heaven.

KENZO X NIGO

The Kenzo x Nigo Collection Jacket embroidered with a signature flower. (Photo Credit: Esquire)

Kenzo x Nigo is a collaboration between the creative Japanese fashion designer Nigo and French luxury fashion house, Kenzo. This collab makes Nigo one of only two Asian creative directors at European luxury houses, as well as the first Japanese director to take the lead of the brand since Kenzo Takada launched it in 1970.

Nigo infused his signature style into the brand and gave the collection a breath of fresh air. The men’s fall 2022 collection featured denim jackets, pageboy caps and work attire; button-up shirts, pants and jeans. Functionality was ubiquitous in this capsule collection, with a whimsical touch of flowers embroidered onto the clothes.

BIRKENSTOCK X MANOLO BLAHNIK

Manolo Blahnik for Birkenstock. (Photo Credit: WWD)

Manolo Blahnik is known for his beautiful and elegant shoes. He became a household name when Carrie Bradshaw, the fictional character of Sex and the City, wore his creations frequently and the shoes were written into a number of episodes. But did you know that Manolo Blahnik is known to be a Birkenstock fan?

So for Spring, the distinguished Spanish designer reinvented the classic birk as you’ve never seen them before, morphing it into a shoe with unparalleled glamour, charm, and chicness. The reputation of the beloved “ugly” sandal is challenged in this collab, with Birkenstocks adorning a vibrant color palette and sparkling buckle.

BURBERRY X SUPREME

A look from Supreme x Burberry. (Photo Credit: Burberry)

When you think of the label Burberry, streetwear is the farthest description that comes to mind, however, the latest collaboration between Burberry x Supreme is a successful ode to each of the brand’s established identities.

The Supreme led collaboration includes a variety of pieces including a collar puffer jacket, hoodie, jeans, t-shirt, silk pajamas, and of course, a skateboard.

BARBIE X BALMAIN

A look from Barbe x Balmain. (Photo Credit: Balmain)

Barbie x Balmain is a fusion of two of iconic labels in fashion. Reimagining childhoods around the world, Balmain’s creative director Oliver Rousteing stated that the unisex collaboration of Barbie and Balmain was designed to challenge gender limitations and celebrate diversity. Barbie’s iconic pink meets the bold spirit of Balmain in a limited-edition collection of t-shirts, hoodies and badges.

“Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure”, Rousteing said in a press release.

The Barbie x Balmain collaboration created a new chapter in the legacy of the toy and fashion industries.

Speaking of all things fashion, did anyone catch the launch of the series Follow the Thread, that premiered June 4th on TCM? If not you can catch it June 17th on HBO MAX? It’s inspired by The Met Exhibition, In America, An Anthology of Fashion. Let us know what you think.

So tell us, as an aspiring designer, what would be your dream collaboration?

HOW THE FASHION INDUSTRY IS SUPPORTING UKRAINE AS WAR RAGES ON

ALL WE ARE SAYING IS GIVE PEACE A CHANCE…….

It was 1969, in room #1742 of Montreal’s Queen Elizabeth Hotel, that John Lennon wrote “Give Peace a Chance“.  The anti-war song, originally meant to be a “revolutionary” song for workers, has once again become the battlecry for our times. When on March 9th, a Ukrainian maternity and children’s hospital in Mariupol, southern Ukraine, was bombed we were all shocked to our core. Ukraine President Volodymyr Zelensky said the bombing was “proof of a genocide.” No one could disagree. As the world watches, in horror, the atrocities being inflicted by Putin on innocent civilians in Ukraine, the fashion industry is stepping up, not only by banding together in solidarity, but doing much more. Read on.

An injured pregnant woman leaves the damaged hospital with her belongings. (Photo Credit: AP)

President Zelenskyy and his people are fighting back, a true David & Goliath story come to life. Most of the world is rooting for Ukraine to win, but in war, no one ever truly wins as the death toll is growing daily. As of this writing, over two million people have fled Ukraine and families are being ripped apart as women, children, and the elderly are leaving their loved ones, homes, and all their possessions behind to find refugee throughout Europe and the U.S. Men and many women are staying behind to fight for their land, many untrained, as civilians are given guns and quickly trained to aim and shoot to protect themselves.

For now, the West is aiding Ukraine with weapons, money, and medical necessities. As of March 9th, the U.S. House of Representatives voted with a wide bipartisan majority to pass a ban on importing Russian oil, natural gas and coal into the United States. A move that can further cripple the Russian economy. The bill will also take steps to revisit Russia’s role in the World Trade Organization and reauthorize the Magnitsky Act to strengthen sanctions on Russia for human rights violations.

Protests against Russia’s invasion of Ukraine are being held throughout Europe and the United States. (Photo Credit: Getty Images)

Fashion Industry Responds

When Russia invaded Ukraine on February 24, 2022 in the middle of Milan Fashion Week, many designers and brands immediately began donating to various charities, as well as temporarily closing their stores throughout Russia.

Protest pictures during Milan Fall 2022 Fashion Week. (Photo Credit: Acielle Tanbetova)

Designers from Giorgio Armani to Balenciaga’s Demna Gvasalia (who was a child refugee himself as he fled his homeland of Georgia in 1993 at the age of twelve) have been speaking up against the conflict; and numerous international brands and luxury fashion groups, from LVMH and Kering to Prada, Hermès and H&M, announced they were temporarily stopping their commercial activities and shuttering their stores in Russia as a sign of protest against the war on Ukraine.

A man walks past a closed H&M store in a St. Petersburg, Russia, shopping center. (Photo Credit: Getty Images)

“We are currently living through a war in the heart of Europe. We strongly condemn it and we are close to the population involved in this tremendous situation,” said Italy’s Camera della Moda in a statement to WWD on the fashion retail situation in Russia. They went on to say that “the temporary closure of the retail stores in Russia is not contemplated by the regulations on sanctions currently in force in Europe, it is a voluntary decision that has been made by many national and international brands that have a direct retail distribution organization. However, we recall that many brands sell their collections in Russia through distributors or dealers and therefore cannot, including from a contractual point of view, close the sales areas in the season, as they already delivered the spring/summer collection in the past few months.”

The statement underscored that the Camera’s “commitment today is aimed at being close to all those who are suffering and this is why we have joined the UNHCR at its side in fund-raising to support the refugees with concrete aid for the people and families forced to flee within the national boundaries or to neighboring countries.”

Protests in Milan against the Russian attack on Ukraine. (Photo Credit: WWD)

Global and wide-ranging sanctions on Russia are bound to drastically impact those brands and businesses with a retail footprint in in the country, but in the humanitarian aspect of the crisis it is vital to take a stand. To that end, the fashion industry has united and is stepping up its efforts during this time of crisis.

Here’s a roundup of the initiatives taken by the fashion industry thus far:

LVMH

LVMH, the world’s largest luxury conglomerate (owning brands such as Louis Vuitton, Christian Dior, Fendi, Givenchy, Marc Jacobs, and Stella McCartney to name a few) donated €5 million ($5.4 million USD) to support the International Committee of the Red Cross (ICRC) “to help the direct and indirect victims of this conflict.”

In addition, the company stands in solidarity with Ukraine and closed 124 of its stores in Russia. LVMH will still continue to pay its 3,500 employees in Russia.

LOUIS VUITTON

The French luxury powerhouse Louis Vuitton, made an immediate donation of €1 million ($1.09 million USD) to UNICEF, to provide aid for Ukrainian children and families.

“As millions of children and their families are facing immediate danger, the Maison, through the Louis Vuitton for UNICEF partnership, pledges to support UNICEF’s emergency response on the ground, responding swiftly to any emergencies by providing children and families in Ukraine with humanitarian aid including access to clean water, healthcare and education supplies, child protection services and psychosocial care,” the brand shared in a statement.

KERING

Kering, owner of Gucci and Saint Laurent among other brands, said on Instagram that it was making a “significant donation to the UNHCR, the United Nations Refugees Agency,” though it did not specify the amount.

GUCCI

Gucci enacted its global charity campaign Chime for Change and donated $500,000 to the UNHCR.

BALENCIAGA

The French label Balenciaga donated an undisclosed amount to the World Food Program (WFP), which launched an emergency operation to provide food assistance for people fleeing Ukraine and in neighboring countries.

CHANEL

The iconic French fashion house closed its stores in Russia and halted all e-commerce in the country. The brand also donated €2 million (about $2.18 million) to two relief organizations, CARE and UNHCR-UN Refugee Agency, which is “recognized for refugee support at the borders and for the specific care of families and children.”

In an Instagram post, the fashion house also announced that “Foundation Chanel will be working closely with its local partners to provide future critical support over the medium and long term to women and children impacted by this evolving situation.”

GIORGIO ARMANI

After showing its latest collection in Milan in silence, out of respect for the war in Ukraine, the Armani Group announced a donation of €500,000 (about $543,000) to UNHCR “for the assistance and protection of those who have been forced to flee the war in Ukraine.”

The company is also donating clothing essentials to refugees through the Italian nonprofit organization Comunità di Sant’Egidio, which already has a presence on the borders of Ukraine.

FASHION MODELS

Argentine model Mica Argañaraz, a regular presence on almost every major runway, posted on her Instagram story, “I have to say it feels very weird walking fashion shows knowing there’s a war happening in the same continent.” She noted that she would “be donating part of my earnings of this fashion week to help Ukrainian organizations” and called on fellow models to do the same. Supermodel sisters Gigi and Bella Hadid, Kaia Gerber, Vittoria Ceretti, Kiki Willems, Francesca Summers, and Aylah Peterson have also joined the movement and will donate part of their earnings to Ukraine.

L’OREAL PARIS

The cosmetic giant L’Oréal Paris, has teamed up with a number of local and international nonprofits (including UNHCR, Red Cross and UNICEF) to support the growing number of refugees, and people on the ground in Ukraine with a donation of €1 million ($1.09 million) through its L’Oréal Fund for Women.

“We have already made a donation of one million euros and have started to deliver hygiene products to NGOs in Poland, the Czech Republic, Romania and in Ukraine itself,” a statement reads on the company’s corporate website. “We will donate 300,000 products over the coming weeks.”

The beauty brand continues: “We strongly condemn the invasion and war in Ukraine, which is causing so much suffering to the Ukrainian people. Our thoughts go out to our 326 Ukrainian employees, their families and the people of Ukraine whose lives have been changed so dramatically in the last eight days. Although some have managed to cross the border, the majority of our employees remain in the country in increasingly harsh circumstances. We are concerned about them and fear for their safety.”

HERMES

Hèrmes announced that it would “temporarily close our stores in Russia and pause all our commercial activities,” where they have three stores and 60 employees.

BURBERRY

Burberry has shut down its three stores in Russia. The British luxury house brand also donated an undisclosed amount to the British Red Cross Ukraine Crisis Appeal. It also said it would match any employee donations to charities supporting humanitarian efforts in Ukraine.

VALENTINO

Italian luxury house Valentino donated €500,000 (about $543,000) to the UNHCR to provide immediate help to the Ukrainian refugees.

RALPH LAUREN

Given the urgency of the situation, the Ralph Lauren Corporate Foundation has made an immediate donation to @CARE.org, an organization working with partners to provide critical support and aid to Ukrainian families and is double-matching employee donations to CARE. In addition, it is partnering with its network of international charities to donate essential clothing that will be distributed throughout Ukraine as well as in bordering countries to reach refugees. The company has paused operations in Russia.

TORY BURCH

Tory Burch is supporting World Central Kitchen, which is on the ground in Poland feeding hundreds of thousands of Ukrainian refugees. The company has made a donation and pledged to match any employee donations throughout the month of March.

COACH

Coach’s parent company’s Tapestry Foundation has donated to the United Nations Refugee Agency to provide safety and shelter to those who have been displaced.

MINIMALIST

Tamara Davydova is the fashion designer behind the brand MINIMALIST and was born, raised, and married in Kyiv, Ukraine. She founded the circular fashion brand MINIMALIST last year and is devastated by what’s currently happening in her homeland and affecting friends and family. She’s pledging 30% of the proceeds from sales of her collection to the Red Cross and UNICEF in Ukraine plus offering 10% off to customers using the code TOGETHER at checkout. The collection is available at minimalist.nyc.

ADIDAS

Athletic brand Adidas has suspended its long-term partnership with the Russian Football Union (RFU), the German sportswear company also announced it would be is donating €100,000 (about $108,700) as well as footwear and apparel to organizations helping children and refugees.

H&M

The fast-fashion retailer H&M has currently paused all sales in Russia and closed its 170 stores located throughout the country.

ASOS

Fast-fashion company ASOS said on Twitter that it would no longer be doing any retail out of Russia.

“We’ve been watching the shocking events in Ukraine in horror and disbelief. We’ve concluded it’s neither practical nor right to continue to trade in Russia & today have suspended sales there,” the brand wrote. “We’re supporting the humanitarian effort and our thoughts are with the people of Ukraine.”

MANGO

Mango has halted sales in Russia and donated €100,000 (about $108,700) to the International Red Cross and Red Crescent Movement.

GANNI

Ganni, the Danish contemporary ready-to-wear fashion brand, donated 100.000 DKK (approx. $14,700) to the Danish Refugee Council, a nonprofit currently on the ground helping the crisis in Ukraine.

 

As governments around the world grapple with how to stop Putin’s war and the needless suffering, we will continue to keep an eye on how the fashion industry, and hopefully soon the music industry, is doing its part. At UoF we are donating to Ukrainian children through UNICEF USA.

Here’s a list of the organizations that the fashion industry is donating to:

International Committee of the Red Cross

United Nations Refugees Agency

Direct Relief

Mercy Corps

International Medical Corps

Save the Children

Unicef USA

So tell us, how are you helping to support Ukraine in these troubling times?

THE FASHION COMMUNITY REACTS TO SYSTEMIC RACISM

Protesters gather outside the White House. (Photo Credit: Jim Lo Scalzo for Shutterstock)

A once-in-a lifetime pandemic and a tanking global economy with millions of people out of work provided the backdrop for yet another unthinkable act of racism on May 25th as the world witnessed the senseless killing of George Floyd, an unarmed Black man at the hands of Minneapolis police. The public’s reaction was swift and decisive. Black Lives Matter!

Despite the pandemic (as of June 11th has caused over 417,829 deaths globally) people took to the streets in the U.S. and around the world in protest of systemic racism. Social media channels exploded and T-shirts were swiftly marketed with the tags:  #BlackLivesMatter, #BLM, #NoJusticeNoPeace, #anti_racist and #icantbreathe.

It didn’t take long for the fashion industry to react, while at the same time, come under the microscope for its lack of diversity and sincerity. Could this moment in history be the  “sea change” that the world and the fashion industry has been waiting for?

Tuesday, June 2nd  became #BlackoutTuesday, whereby all brand/designer social media (SM) users posted a black box and refrained from posting promotional content or selfies, as a way of mourning and calling attention to systematic racism.

On June 3rd, Pulitzer prize winning writer, Robin Givhan of  The Washington Post, herself a woman of colorsent a tweet that reminded the industry of their lack of diversity.

 

Then, on June 4th, the CFDA (Tom Ford and Steven Kolb) published a letter listing initiatives that they planned to create systemic change: 1) create an in-house employment program charged with placing Black talent in all sections of the fashion business to help achieve a racially balanced industry. 2) place Black students in companies for mentorships and internships. 3) implement and make available to their members a Diversity and Inclusion training program 4) make immediate contributions and take up fundraising activities in support of charitable organizations aimed at equalizing the playing field for the Black community such as, but not limited to the NACCP and Campaign Zero – among others.

CFDA supports Black Lives Matter. (Photo Credit: CFDA)

Anna Wintour came out with an apology, for her ‘hurtful’ and ‘intolerant’ behavior at Vogue, (now that’s a first), while Andre Leon Talley challenged Wintour’s statement, citing the news of newly appointed Samira Nasr, the first Black female editor-in-chief of Harper’s Bazaar, as catalyst. In other publishing news, Refinery 29’s founder Christene Barberich stepped down as Editor-in-chief in response to accusations of racism and a toxic company culture, while Leandra Medine Cohen announced that she was stepping back from Man Repeller, after readers called her out for a lack of diversity in content and employees.

A June 10th Diet Prada Instagram post challenged retailer Anthropologie’s reaction to racism as ‘beige.’ The post prompted numerous comments that exposed the discriminatory practice of giving code names to POC (people of color) shoppers and lawsuits that called out certain brands and retailers guilty of the practice, such as Moschino, Versace, Anthropologie and Zara. Looks like Robin Givhan is right, the industry has a lot of soul-searching to do.

In the days following the murder of George Floyd, celebrities, athletes, and politicians all stood up and showed support for the Black Lives Matter movement. But, are these fashion brands and designers really showing their support or is it just a PR stunt? In an industry that prides itself on being global and multi-cultural, the fashion industry has a duty to its customers and society to use its privilege and power to drive systemic change and fight against racism. Right?

Victoria Beckham shows her support to Black Lives Matter. (Photo Credit: Victoria Beckham)

 

Actions speak loader than words. (Photo Credit: Fashion Nova Cares)

Most messages posted on social media were thoughtful and less PR-centric. However, Louis Vuitton was one of the first to come under fire from consumers. The company was criticized for the “tone deaf” launch of their new handbag line in the middle of the Black Lives Matter movement. Three days later, Louis Vuitton uploaded the following statement to the house’s 38.2 million Instagram followers alongside a video commissioned by men’s artistic director Virgil Abloh: “Make a change. Freedom from racism towards peace together. #BlackLivesMatter.”

Virgil Abloh, here at the 2019 CFDA Fashion Awards, has been ridiculed for a ‘measly’ donation to help Black Lives Matter protesters. (Photo Credit: GETTY IMAGES)

But Abloh was not forgiven so quickly. The designer, who is also known as the CEO and brainchild of streetwear giant Off-White, shared on his personal Instagram Stories that he made a $50 donation to Fempower, an organization that is helping arrested Black Lives Matter protesters with their legal expenses.

His followers were outraged. The designer’s estimate worth is over $4 million, and his measly $50 donation couldn’t even buy you an Off-White face mask.

One Twitter user wrote: “So Virgil really donated LESS THAN the equivalent of an Off-White keychain to the bail fund?? Smh wow. Don’t buy his trash, y’all.”

Virgil Abloh, creative director of Louis Vuitton Mens and Designer of Off-White, takes a stand against looters. (Photo Credit: Instagram)

Fashion’s Colin Kaepernick: Designer Kerby Jean-Raymond

Kerby Jean-Raymond, the designer of Pyer Moss has always used his collections as a platform against injustices. Here are the bloody boots in his police brutality collection from his
spring 2016 runway. (Photo Credit: Joshua Lott for Getty Images)

On September 11, 2015 – Kerby Jean-Raymond staged a political commentary on police brutality and racism for his Pyer Moss spring 2016 runway show. His shows are and have been a call to action for the Black Lives Matter movement. In 2017, he focused on depression, both personal and cultural. Erykah Badu helped style that collection which brought to light things that keep us down, set to the sounds of a choir singing Future’s “Trap Niggas” and the Black National Anthem, (Lift Up Your Voice and Sing, written as a poem by NAACP leader James Weldon Johnson (1871-1938) and then set to music by his brother John Rosamond Johnson (1873-1954) in 1899.)

Protesters, Looting & Retailers

While most of the protesters were peaceful, there were agitators that caused chaos and the destruction of churches, monuments, car fires, and store lootings, unfortunately were part of it. No store was safe. Looters destroyed little mom and pop shops in their communities, as well as major department stores and luxury retail brands. Manhattan’s affluent Soho boutiques were ravaged. The city looked like a war zone with broken glass everywhere and boarded up storefronts.

Looters hit luxury retailers, like Chanel and Rolex, in lower Manhattan.( Photo Credit: New York Magazine)

But even with the rioting and looting, designers and brands still supported the Black Lives Matter movement; brands like Nike, Adidas, and Michael Kors lent swift public support to the protests. Plenty of other designers followed, although some lagged in their response and consumers took note.

Michael Kors supporting Black Lives Matter. (Photo credit: @MichaelKors Twitter Account)

 

Stylist Law Roach and Zendaya. Roach took action by starting a fund with his own money to rebuild Black businesses that were destroyed in the protests. (Photo Credit: Teen Vogue)

Jon Batiste (band leader for Stay Human & the  Late Show with Stephen Colbert) at the ‘We Are’ March, New York. City (Photo Credit: Stephen Lovekin for Shutterstock)

The protests succeeded in sending the fashion industry a message loud and clear. Consumers, especially Millennials and Gen Zers are the ones to watch. They are faithful to brands that they believe are making a difference. This cohort are focused on movements that work toward the realization of a world where all members of a society, regardless of race, ethnicity, sexual preference or religious background, have basic human rights and equal access to the benefits of society. Just as movements of the 20th century spurred change (Woman’s Suffrage, Women’s Liberation, Civil Rights, Anti War, We Are and Gay Rights, to name a few), so too will the 21st century bring change. Movements like Black Lives Matter, Me Too, Times Up, Equal Pay For Equal Work, Gender Equality,  Gun Safety, Marriage Equality, Occupy, Climate Change, Criminal Justice Reform, Indigenous Peoples, Immigration Reform, Pro Life/Pro Choice and the Anti-Racist movement will spur brands into action.

In the world of social media transparency, the fashion industry will have to do more than just speak up for the Black Lives Matter movement. They’ll need to advocate and implement change within their companies and provide support to Black-owned businesses.

Funding opportunities are a great way for the fashion industry to support the movement. Shockingly, to this day, Virgil Abloh (Louis Vuitton) and Balmain’s Olivier Rousteing are still the only Black creative directors at major brands (an abundance, compared to high fashion’s zero BAME CEOs) and Edward Enninful, the only Black editor-in-chief (British Vogue) of a major fashion magazine, until the recent appointment of Samira Nasr announced on June 9th (Harper’s Bazaar).  

Edward Enninful Vogue editor-in-chief (Photo credit: Hypebae)  Samira Nasr editor-in-chief Harper’s Bazaar (Photo credit: The Cut)

On June 10th, Harper’s Bazaar published a list of 10 Black-owned fashion brands to support and invest in.  Other ‘call-to-action’ lists have emerged encouraging consumers on how to support local Black-owned businesses, such as grocery stores, hair salons, clothing stores, etc. Another way to support Back-owned businesses is to write positive reviews of those businesses, follow them on social media, engage in their posts, sign up for their newsletters and tell your friends and family to do the same.

The Industry Puts Their Money Where Their Mouth Is

The trendy direct-to-consumer beauty brand Glossier announced that it would donating $500,000 to organizations fighting racial injustice and another $500,000 to BAME-owned beauty companies. (BAME stands for Black, Asian and minority ethnic).

On the brand’s social media channels, Gucci posted a poem by Cleo Wade, a Black artist who also co-chairs the brand’s Changemakers Council, a group of community leaders backed by $5 million in charitable funding established in the wake of Gucci’s blackface sweater scandal: “We need to end racism. Start by healing it in your own family.”

Gucci has also established a fellowship program which is intended to recruit underrepresented talent from fashion schools for full-time positions. But fashion must make measurable commitments to hire Black people to their senior ranks and not just in their lower-level positions.

Aurora James, a designer and creative director of the shoe label Brother Vellies, created the “15 Percent Pledge,” which calls on major retailers to give that amount of shelf space to Black-owned businesses. (Fifteen percent of the United States population is Black.)

A lookbook image from Brother Vellies. (Photo Credit: Brother Vellies)

James is calling on Whole Foods, Target, Walmart, Sephora, Saks, Net-a-Porter, Barnes & Noble and Home Depot to take part.She hopes that her 15 Percent Pledge will “deliver more money to Black communities.”

Amazon stands with the Black Community. (Photo Credit: Amazon)

Sportswear giant Nike committed $40 million over the next four years to support the Black community in the United States on behalf of its Nike, Jordan Brand and Converse labels. The funds will support organizations focused on social justice, education and addressing racial inequality in America, Nike chief executive officer John Donahoe said in a message to the company’s staff.

Internally, Donahoe said, the priority is to “get our own house in order. Simply put, we must continue to foster and grow a culture where diversity, inclusion and belonging is valued and is real. Nike needs to be better than society as a whole. Our aspiration is to be a leader.”

He added: “Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates.”

Nike and Michael Jordan speak out against racism. (Photo Credit: US Magazine)

In a WWD article, Jack McCollough and Lazaro Hernandez, founders and creative directors of Proenza Schouler said in a statement, “We unequivocally believe any form of racism or discrimination has no place in our word and we proudly stand with the entire Black Lives Matter movement. We affirm our commitment to supporting the entire Black community, both in terms of what we share with the world externally and how our organization is operated internally.” The designers said they are supporting blacklivesmatter.com, naacpldf.org, blackvisionsmn.org, joincampaignzero.org, libertyfund.nyc, and brooklynbailfund.org/donate.

WWD also reported that PVH took part in the National Day of Mourning, which coincided with the memorial services for George Floyd. PVH North America associates from its retail stores, offices and warehouses were invited to observe eight minutes and 46 seconds of silence Thursday, June 4th at 2 p.m. ET during Floyd’s memorial service. In partnership with BRAAVE (Building Resources for African American Voices and Empowerment), PVH has created a task force inclusive of leadership, HR, Inclusion & Diversity, The PVH Foundation, legal and corporate responsibility teams to ensure they are taking the right steps to make the most impact. The PVH Foundation is donating $100,000 to the NAACP Legal Defense and Education Fund, which supports racial justice through advocacy, impact litigation and education and seeks to achieve structural changes to advance democracy, eliminate disparities and achieve racial justice. It is also donating $100,000 to The National Urban League.

The PVH Foundation will also match 100 percent of North America corporate associate charitable donations throughout the month of June. The company has also compiled resources to help educate itself about racism and bias and will be sharing it with its employees. This includes an Anti-Racism Resource Guide, Associate Check-in Guide, PVH U course offerings, videos, podcasts and articles.

First memorial service for George Floyd held in Minneapolis. (Photo Credit: Fox17)

On June 4th, Columbia Sportswear temporarily closed 95 of its reopened retail stores from 1:00-3:00 PM CDT during George Floyd’s memorial service. “We stand against racism in all its forms, but in this moment, we want to be clear that we are proud to say black lives matter. George Floyd’s life mattered,” the company said in an internal memo from the company’s executive team provided to WWD.

In addition, Columbia said it will make donations to the NAACP Legal Defense Fund and the Marshall Project “to advance our country’s understanding of racism and its root causes and to promote equal justice and opportunity.” It did not disclose the amount. It also said it will double match employee donations to any non-profits focusing on addressing racism, up to $1,000 through the end of July. It then provided a list of organizations such as,  Black Lives Matter, Color of Change, Equal Justice Initiative and the National Urban League.

Tory Burch is making changes within her company. The designer is offering counseling for Black employees and workshops on discussing race and bias for all employees. The company provided a list of resources to help employees educate themselves and their families about race in our society. The company will also work with outside moderators and continue its public work through the Tory Burch Foundation on unconscious bias. The company’s Embrace Ambition Summit focuses on shattering stereotypes and combatting bias in all of its forms, including racial discrimination, by looking at the impact of unconscious bias.

The Kering umbrella, which owns Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Queelin, Ulysse Nardin, Girard-Perregaux and Kering Eyewear, have contributed to organizations focused on combating systemic racism and ending police violence toward the Black community across the United States. Kering has also made donations to the NAACP and Campaign Zero, an organization that aims to reduce police violence in the U.S.

And the list continues to grow every day as designers are looking to change the culture of the industry as a whole. By engaging in conversations that address bias and stereotypes in the workplace, by educating employees on how they can support communities and organizations in the fight against racial injustice, by hiring talented Black designers, buyers and CEO’s, as well as supporting businesses owned by Black entrepreneurs. We can all do our part in the fight towards making the fashion industry and the world an inclusive place for all.

It’s time for fashion brands to do more than just make statements. They must commit to doing the hard work it’s going to take to combat racism. Remember, racism is not just an American issue, it’s a global issue.

Juneteenth (Photo credit: mosaictemplarscenter.com) Juneteenth Flag (Photo credit: crreaearch.com)

As we approach Juneteenth (Emancipation Day/Black Independence Day) we will again be reminded of racial injustice. It commemorates the day that Union Army Maj. Gen. Gordon Granger rode into Galveston, Texas on June 19, 1865, and read federal orders that all previously enslaved purple were free (2 year after the signing of the Emancipation Proclamation). Maybe the campaign to make this day a federal holiday in the U.S.,  instead of a state holiday in only 46 states will come to fruition? Juneteenth celebrations are also held in other countries around the world, including Ghana, Honduras, Japan, Taiwan and Trinidad and Tobago.

University of Fashion has proudly donated to Black Lives Matter, NAACPLDF, Campaign Zero and the Liberty Fund. We will continue to promote Black fashion, fashion designers and instructors on our site and on our social media platforms. Together we can make a difference.

Black Lives Matter protests in Paris, France. (Photo Credit: Alfonso Jimenez for Shutterstock)

 So tell us, what are you doing to make a difference?

 

 

Rare Kicks Auctioned to Kick Slave Labor in the Fashion Industry

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Pictured above: Kith X Nike LeBron James XV, Long Live the King Part II, 2018

This summer, the rarest, most coveted sneaker collaborations were on view on Park Avenue at the Tongue + Chic, Sneakers  X Artists exhibition. The exhibition ran for only about a month and a half, and we were lucky to make it in before the closing date of August 31. Sneakerheads came from near and far (and formed lines around the block) just to get a glimpse of famous collaborations between Nike, Converse, Puma, Reebok and various artists and influencers. Read More