As we celebrate Father’s Day and our newest U.S. federal holiday, Juneteenth (marking the end of slavery), and as the number of COVID cases continue to drop as vaccination numbers rise, we have a lot to look forward to post-pandemic.
After a year and a half of pandemic fashion, sales are soaring as people are starting to dress up again. What are they gravitating to? The answer? Happy, colorful fashion. And judging by Resort 2022, the message is loud and clear.
Dior’s Cruise Show (Courtesy of YouTube).
Designers’ all got the memo and Resort 2022 collections were simply great. Just released images of the collections presented to buyers and the press included some fully staged spectacles in exotic locations that resulted in a desire to travel once again. Maria Grazia Chiuri presented her Dior Cruise collection in the birthplace of sports, the Panathenaic Stadium, where Ancient Greeks showed off their athletic capabilities circa 330 BC. Meanwhile, Virginie Viard took her graphic Chanel cruise collection to Provence, a beautiful region in the south of France, considered one of the area’s loveliest villages and the inspiration behind a few of Vincent van Gogh’s landscape masterpieces. Speaking of Van Gogh, have you reserved your tickets yet for the Immersive Van Gogh Exhibit touring the country?
Chanel’s Cruise Show. Courtesy of YouTube.
WHAT IS A RESORT COLLECTION?
For those unfamiliar with resort collection or cruise collection, and sometimes referred to as holiday or travel collection (collection croisière, in French), is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house or fashion brand in addition to the recurrent twice-yearly seasonal collections – spring/summer and autumn (or fall)/winter – heralded at the fashion shows in New York, London, Paris and Milan.
Cruise collections were initially created for affluent customers or “more seasoned jet-setters” going on cruises or vacationing in the warm Mediterranean during the winter months,. Cruise collections are synonymous with light and airy summer clothing and shipped to stores in the middle of the cold winter months. While the idea of cruise wear sounds old fashion and elitist, today’s fashion savvy customers view the season as a chance to spruce up their winter wardrobes as they head into Spring.
Resort collections typically hit the stores in November, perfect timing for Holiday shopping; the season is an extra opportunity for brands to rack up some extra sales. Resort has become an incredibly important season for vendors, beyond the promise of clothes with mainstream appeal, Resort remains on sales floors longest without ever going on sale, approximately 6 months before hitting the sales rack, which makes it the most profitable season for most brands.
While the season is still in full swing, here are a few key trends of the season so far:
OUT OF CONTROL LOGOMANIA
Designer logos are everywhere this resort season from Gucci’s double G splattered all over suits, outerwear, and accessories, to a more subtle Versace Greek Key logo on dresses, tops and headscarves; one thing is for sure, you will definitely be noticed in these bold looks.
Legions of camouflage, utility pockets, and olive drab marched their way into the resort season, but this time with a chic and refined twist.
YARN IT ALL
Miles beyond your basic knit sweater, Resort 2022 offers wonderfully tactile knit dresses that are as bold and beautiful as they are comfortable and effortless.
Designers wiped the slate clean with an all-white palette that offered plenty of visual intrigue in alluring textures such as lace, eyelet, and crochet details.
Take to the sporty life with chic riffs on everything from bike shorts to track jackets.
A look from Christian Dior’s Resort 2022 Collection. (Photo Credit: Christian Dior)
POINT OF HUE
Designers softened their collections with pretty pastels that were a celebration of color, making the season a wonderful rhapsody in hue.
As the pandemic restrictions are lifted and a return to the office is in the near future, designers are offering plenty of pantsuits that are oh so chic yet effortlessly fabulous.
More is more. For resort 2022 designers are having fun mixing an array of prints and patterns, creating a visual feast for the eyes.
So tell us, what was your favorite trend for the Resort 2022 season?
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