RESORT 2019 – What is Resort and Why?

Chanel Resort 2019 (Photo Courtesy of Accessories Magazine)

Chanel Resort 2019 (Photo Courtesy of Accessories Magazine)

Over the past several years, the fashion industry calendar has twisted into something beyond recognition. In today’s era of rampant consumption, social media and the internet, designers and brands can no longer rely on two show-seasons a year (Spring/Summer and Fall/Winter collections) to stay relevant. This has placed a tremendous burden on designers who have become increasingly stressed with the workload. Burn out and, in some cases, death (think Alexander McQueen and L’Wren Scott) can play a role.

Earlier this year, designer Alexander Wang announced that would not be showing his main Spring 2019 collection during Fashion Week (in  September) and instead, is choosing to show that collection during pre-collection season. Maybe Mr. Wang is on to something?

Ten plus years ago, Resort and Pre-fall collections were only shown to buyers and were basically a brand’s best-selling items, used as store fillers between seasons. Once brands decided to open the season to the press (WWD and Style.com were the first publications to fully cover pre-collections) the flood gates were opened!  Today, Resort shows start in early May and continue through the second week of June. Some designers and retailers think that the resort season has become almost as important as the Spring & Winter collection seasons.

Valentino (Photo courtesy of Vogue.com)

Valentino (Photo courtesy of Vogue.com)

For Resort 2019, designers have made it a lot easier for the press, celebrities and buyers by choosing to show in fashion capitals. Chanel, Christian Dior, Louis Vuitton and Gucci decided to show in France, while Valentino and Prada chose New York.

Gucci (Photo courtesy of Vogue.com)

Gucci (Photo courtesy of Vogue.com)

 

LET’S LOOK AT THE HISTORY OF RESORT SEASON

While many fashion lovers enjoy the visual stimulation of Resort shows, many are in the dark about what this fashion season truly means and why it exists. So, here’s a brief history:

A Cruise or Resort collection (also referred to as a Holiday or Travel collection) is an inter-season or pre-season line of ready-to-wear clothing produced by a brand, in addition to their recurrent twice-yearly seasonal collections – Spring/Summer and Autumn/Winter, shown during major fashion weeks in New York, London, Paris and Milan.

Cruise collections were originally targeted to wealthy customers or  seasoned jet-setters, cruising or vacationing in the warm Mediterranean sun during the winter months. Cruise collections usually consist of light spring or summer clothing, when weather at the points of sale actually calls for winter apparel. However, today, Resort/Cruise collections are targeted to consumers who have finished buying their fall wardrobes (ideally) and are looking ahead for something new. Resort collections range from warm weather looks, such as pretty sundresses and swimsuits, to winter looks, like fur coats and cozy sweaters (perfect for that Aspen getaway).

In the past, only high end houses like Chanel, Christian Dior, Gucci, Prada, Ralph Lauren and Marc Jacobs produced resort collections. But thanks to consumers who are always looking for something new, now almost every brand creates a resort delivery (November delivery), from Michelle Smith for her label Milly to Tory Burch.

Tory Burch (Photo courtesy of Vogue.com)

Tory Burch (Photo courtesy of Vogue.com)

Resort is also an opportunity to satisfy the generation of consumers who travel all the time. It also answers the climate change dilemma where these days, in many parts of the world, there is little to no winter. Additionally, thanks to online shopping, brands at every price-point have global customers. Some of the biggest spenders are in the ever-important Asian, Arab, and Russian markets. For major brands, the resort delivery is a commercial necessity.

Resort collections are available for consumer purchase in November and perfect timing for Holiday shopping. While Resort is an extra opportunity for brands to make money, it has become an incredibly important season for those brick & mortar retailers who are struggling with how to lure customers back to shopping in stores. Unlike Spring/Summer and Fall/Winter collections, Resort remains on the sales floor the longest (Spring merchandise arrives February) before hitting the sale rack, which makes it the most profitable season for most brands. Not  a lot of mark downs.

So, let’s take a look at some Resort collections from the start of this season:

Gucci (Photo courtesy of Vogue.com)

Gucci (Photo courtesy of Vogue.com)

Roberto Cavalli (Photo courtesy of Vogue.com)

Roberto Cavalli (Photo courtesy of Vogue.com)

Prada (Photo courtesy of Vogue.com)

Prada (Photo courtesy of Vogue.com)

Jil Sander (Photo courtesy of Vogue.com)

Jil Sander (Photo courtesy of Vogue.com)

 

Chanel (Photo courtesy of Vogue.com)

Chanel (Photo courtesy of Vogue.com)

Burberry (Photo courtesy of Vogue.com)

Burberry (Photo courtesy of Vogue.com)

Valentino (Photo courtesy of Vogue.com)

Valentino (Photo courtesy of Vogue.com)

Givenchy (Photo courtesy of Vogue.com)

Givenchy (Photo courtesy of Vogue.com)

Christian Dior (Photo courtesy of Vogue.com)

Christian Dior (Photo courtesy of Vogue.com)

Louis Vuitton (Photo courtesy of Vogue.com)

Louis Vuitton (Photo courtesy of Vogue.com)

Oscar de la Renta (Photo courtesy of Vogue.com)

Oscar de la Renta (Photo courtesy of Vogue.com)

DO YOU BELIEVE DESIGNERS ARE BURNING OUT BY CREATING FOUR COLLECTIONS A YEAR?

DROP Everything and Read This

From a death drop…

To a mic drop…

To dropping it like it’s hot…

Retailers and designers alike are taking advantage of the hype that surrounds the newest, hottest drop – or a limited edition release of a product for a short run of time. Most often, one-off drops take place in brick and mortar locations and attract droves of brand fans and devotees.

And in a time when “on the ground” retailers are struggling to stay alive due to online competition, finding creative ways to bring shoppers in is critical.

Last September, Barneys put a drop event to the test when the retailer invited more than 80 brands to release limited-edition goods that could only be found at Barneys. But Barneys didn’t just stop at offering limited edition products by brands with impressive social media followings. The social media savvy retailer also tapped additional influencers—think well-known tattoo artists and DJs—to sweeten the draw for the audience Barneys was trying to attract into its doors.

Add a branded café and a t-shirt bar, and BAM! Drop history was made.

According to WWD, of the 12,000 people that showed up to The Drop @Barneys on Madison Avenue in NYC, half were current customers and the other half brand new customers. The event was held over one weekend and sales increased 35% from the previous year on Saturday and 9% on Sunday. Most importantly, 40% of attendees returned at a later date to make a purchase at Barneys.

The Drop @ Barneys was so successful, a second drop is planned for June 2 and 3 at the Beverly Hills store on the West Coast.

But what can emerging designers pick up from what more established designers are dropping?

Several ideas:

1. Use what you know to give the people what they want.

If you’re lacking Barney’s vast resources and connections, not to worry. You can take a lesson from Barneys “mega drop,” and use your knowledge of your own brand and product success to create a “mini drop.” Take a hard look at your best sellers or perhaps your garments/accessories/items that get the most attention on social media.

In other words, many designers recreated their biggest sellers for The Drop @ Barneys, and the crowd flocked to the event. No need to make more work for yourself or reinvent an already popular wheel.

Reincarnate your best seller with a slight twist or alteration in a limited edition run. Set up shop at a local market, arrange for a pop up event at a local boutique or permits permitting, sell on a corner in a shopping area that caters to your audience. Blast your social media following a special date/time and look forward to existing fans of your brand bringing their friends for a peek at your drop!

2. Get creative—think of the long game.

This tip takes a shift in thinking. When your resources are limited, it can be hard to think about putting your time and energy into a “hype” event that may not garner too many sales. However, if you are in it for the long haul as a designer and business person, giving some focus to “getting your name out there” can pay off down the road.

Barneys didn’t just focus on garment sales during their first drop event, they thought beyond sales to provide an environment that would appeal to the demographic they hope to turn into buying customers in the future.

As an emerging designer, consider organizing a panel about fashion, design or owning your own business and invite your local community. Try offering to style customers at a local boutique for one afternoon a week. Seek out networking events in your area—offer to speak, help organize or provide a branded item for attendees’ swag bags.

3. Form like-minded partnerships.

Just like Barneys researched DJs, tattoo artists and other influencers that their desired audience might want to take selfies with, so can you.

Who do you follow and admire on Instagram? How might you partner with them, eventually turning their fans on to your brand? Can you swap a post for a post and somehow bring your like-minded followers together?

Think about your customer’s day, week, month and year. Sure, they might wake up and put on one of your accessories, but considering their 24/7 can give you great insight into who your beneficial partners might be. If your customer spends her weekends at the club, you might consider hosting a party in exchange for a pop up shop during the club’s off hours.

If you design golf shirts, networking with county clubs and offering a unique “meet the designer” buying experience for members during busy brunch times might be an option.

If sustainability is part of your design philosophy, try partnering with a recycling facility or donation organization, giving your customers (and new customers who will be appreciative of your efforts) a literal Drop Off the Old, Shop the New opportunity.

What are other ways you have attracted new customers?

We’d love to hear—and so would our students and followers. Maybe we can get creative and form a like-minded partnership? Drop your comments below.

Royal Wedding: Meghan Markle Stuns the World in Clare Waight Keller

Meghan Markle and Prince Harry (photo courtesy of Vogue.com)

Meghan Markle and Prince Harry (photo courtesy of Vogue.com)

It was the most anticipated wedding of the year; Prince Harry and Meghan Markle tied the knot today (May 19, 2018) at St. George’s Chapel at Windsor Castle. It was a ceremony that managed to meld centuries of British tradition with a distinctly contemporary American feel and British and America flags waved gloriously all over England.

As the world watched, Meghan Markle made the trip to St. George’s Chapel with her mother Doria Ragland. The stunning American actress has now become the Duchess of Sussex with a simple “I do” to Prince Harry. There was plenty of speculation on what she would wear on this momentous occasion. Many thought that she would wear a custom gown by Ralph & Russo – after all, she chose an embellished Ralph & Rosso for her engagement portrait. Up until yesterday, many were assumed she would wear a Stella McCartney, since McCartney is an ethical fashion designer and avid animal rights activist.

Meghan Markle in Givenchy Couture by Clare Waight Keller (photo courtesy of Shutterstock)

Meghan Markle in Givenchy Couture by Clare Waight Keller (photo courtesy of Shutterstock)

As Prince Charles walked Markle down the aisle, the soon to become Duchess of Sussex succeeded in a making global statement by choosing: a minimalistic gown from a French couture house designed by a British designer (Clare Waight Keller), a diamond tiara on loan from the Queen (once worn by Queen Mary), diamond earrings from French jeweler, Cartier earrings and a veil bearing symbols of the Commonwealth. While Markle respected British heritage and tradition, she has also ushered in a new age of simplicity and global inclusivity.

Meghan Markle's crown (photo courtesy of Shutterstock)

Meghan Markle’s crown (photo courtesy of Shutterstock)

William Hansen, an etiquette coach, said in an interview following the wedding “It’s a more traditional dress, although it does have a very contemporary and up-to-date feel to it. There are the covered shoulders and the veil. There’s a nod to the past with Queen Mary’s diamond bandeau tiara, and a nod to the present, which is seen in her veil and in the embroidered flowers that represent the countries of the Commonwealth and Prince Harry’s role.”

The dress, with its boat neck, clean lines and lack of embroidery, was quiet and demure, a stark contrast to Princess Diana’s wedding dress. The palace said that after meeting Waight Keller in early 2018, Markle chose to work with the designer due to her “timeless and elegant aesthetic, impeccable tailoring,” and relaxed demeanour. The gown was a surprisingly subdued choice compared to her sister-in-law Kate Middleton’s intricate lace wedding dress by Alexander McQueen’s Sarah Burton.

Left: Kate Middleton in Alexander McQueen Righ: Meghan Markle in Givenchy Couture

Left: Kate Middleton in Alexander McQueen Righ: Meghan Markle in Givenchy Couture

The lines of Markel’s dress were achieved using only six seams, and the dress extended towards the back where the train flowed into soft folds cushioned by an underskirt in triple-silk organza. Waight Keller worked with an exclusive double bonded silk cady, which she developed which gave the dress more shape. Both Waight Keller and Markle wanted a “pure white” color to bring a fresh modernity to the dress, the palace said.

Waight Keller described the dress as a close collaboration between her and Markle and said the two had wanted to create a “timeless piece that would emphasize the iconic codes of Givenchy throughout its history (think Audrey Hepburn), as well as convey modernity through sleek lines and sharp cuts.”

Meghan Markle and Prince Harry (photo courtesy of Shutterstock)

Meghan Markle and Prince Harry (photo courtesy of Shutterstock)

While the gown was relatively simple, the veil, in contrast, had plenty of intricate details. The bride wanted to have a distinctive flower from of each Commonwealth country with her on her journey through the ceremony, according to Kensington Palace.  The veil was five meters long and made of silk tulle trimmed with hand-embroidered flowers in silk thread and organza. Each flower was worked flat and in three dimensions, to create a unique and delicate design. The palace said the workers spent hundreds of hours meticulously sewing and washing their hands every 30 minutes to keep the tulle and threads pristine. In addition to the flora of the Commonwealth, Markle selected two personal favorites: Wintersweet (Chimonanthus praecox), which grows on the grounds of Kensington Palace, in front of Nottingham Cottage where the couple lives, and the California Poppy (Eschscholzia californica) the state flower from Markle’s native California. Symmetrically placed at the very front of the veil, crops of wheat are meant to blend into the flora, to symbolize love and charity.

For those unfamiliar with Clare Waight Keller, here goes: She is a British mother of three and a talented, low-key British designer who is all about femininity, soft edges and beautiful fabrics. She also has a reputation for cutting a killer pair of pants. She attended both Central Saint Martins College of Art and Design and the Royal College of Art in London. Waight Keller began her fashion career designing for Calvin Klein, where she worked for four years. She also worked with Polo Ralph Lauren as design director of Purple Label Menswear and was a senior design director with Tom Ford at Gucci. Waight Keller is known for her knitwear and her sleek, tomboyish, yet elegant style. In 2005, she became creative director at Pringle of Scotland and her first menswear collection was presented at Milan Fashion Week 2006. In 2011, she joined Chloé, where she coined the term “sister style,” a look that expresses clothes that are simple, comfortable and romantic. In 2016, Apple Music launched a fashion channel playlist and tapped Waight Keller and designer Alexander Wang to curate the music selections.  On March 16, 2017 she became the first female to become artistic director at the French House of Givenchy.

Clare Waight Keller

Clare Waight Keller

The stunning  couple married at St. George’s Chapel on the Queen’s Windsor estate — not at Westminster Abbey or St. Paul’s Cathedral in London — and invited more than 2,000 members of the public to join them for the ceremony. The wedding wasn’t a state affair, but one filled instead with family — and some famous friends — including Oprah Winfrey, Serena Williams, George and Amal Clooney, James Corden, James Blunt and Victoria and David Beckham. There were also a host of former classmates from Meghan’s alma mater Northwestern University were there, as well as the cast from her former TV series “Suits.”

So tell us, whose dress do you think was more fitting for a princess? Kate Middleton in Alexander McQueen or Meghan Markle in Givenchy Couture?

Stars Shine and Show Some Skin in Cannes

Screen Shot 2018-05-13 at 8.25.55 PM

Photo courtesy of www.standard.co.uk

Last Tuesday marked the start of the 71st Cannes Film Festival which runs through May 18, 2018. The beauty of reviewing fashion at this annual gathering of who’s who in film is that celebrities and attendees are not only wearing red carpet looks for film screenings and events, but also a chic variety of daytime head-to-toe looks for panels, photoshoots, promotional events and interviews.

No matter the time of day, three top trends are emerging as the stars promote their latest works. Read More

Met Gala 2018: Divine Creations on the Red Carpet

Left to right: Kim Kardashian in Versace, Madonna in Jean Paul Gaultier, Gigi Hadid in Versace, Sarah Jessica Parker in Dolce & Gabbana, and Zendaya in Versace (Photo courtesy of Cosmopolitan.com)

Left to right: Kim Kardashian in Versace, Madonna in Jean Paul Gaultier, Gigi Hadid in Versace, Sarah Jessica Parker in Dolce & Gabbana, and Zendaya in Versace (Photo courtesy of Cosmopolitan.com

“Just like a Prayer,” Madonna’s 80s hit came to life at this year’s Met Gala. No matter what your religion, the Met Gala Red Carpet was filled with regal references, courtesy of the Catholic Church. It came as no surprise to fashion industry insiders that the Costume Institute choose such a controversial theme, “Heavenly Bodies: Fashion and the Catholic Imagination,”  especially considering that their 1983 exhibition, “The Vatican Collections: The Papacy and Art,” was the third most visited exhibit in the museum’s history (#1- Treasures of Tutankhamen-1978-79-1,360,000 visitors, #2-Mona Lisa 1963- 1,077,521 visitors). The Met is hoping that this exhibit will be a big money-maker. It certainly is one of the largest since it includes two locations, the Met Fifth Ave and the Met Cloisters.

(Photo courtesy of the Met)

(Photo courtesy of the Met)

However, this time around, Christianity, as interpreted by the Costume Institute, meant mixing the sacred and the profane. Included in the exhibit are ecclesiastical garments on loan from the Vatican, jostling for attention right next to high fashion from the usual suspects, Dolce & Gabbana, Versace, Chanel, Balenciaga and Valentino.

The Met Gala is fashion’s biggest night. This year the event was hosted by Rihanna, Amal Clooney, Donatella Versace, Anna Wintour and Stephen and Christine Schwarzman. As for the Red Carpet, there were plenty of religious imagery, complete with headpieces and lots of crosses. With no shortage of religious references, the bold and the beautiful competed for attention by feigning controversy, while remaining well within the boundaries of the game. Let’s thank Madonna for getting out Jean Paul Gaultier!

Aman Clooney in Richard Quinn abd George Clooney (Photo Courtesy of Shutterstock Images)

Aman Clooney in Richard Quinn abd George Clooney (Photo Courtesy of Shutterstock Images)

Bee Shaffer in Valentino and Anna Wintour (Photo Courtesy of Shutterstock Images)

Bee Shaffer in Valentino and Anna Wintour (Photo Courtesy of Shutterstock Images)

Some of the most memorable images of the night included Rihanna’s papal crown and cape designed by Margiela; Katy Perry wore 6-foot angel wings; and Cardi B’s jeweled headpiece and plunging beaded gown, this was her first Met Gala red carpet and she did not disappoint.

Katy Perry in Versace (Photo Courtesy of Shutterstock Images)

Katy Perry in Versace (Photo Courtesy of Shutterstock Images)

Rapper 2 Chainz popped the question to Kesha Ward, with whom he already has three children. She said yes, though it was unclear if this was Epps’ original proposal. Meanwhile, Kim Kardashian walked the carpet solo without her husband Kanye West, which was a surprise considering West’s love of fashion and who has attended the event for the past few years.

2 Chainz Propsed to Kesha Ward at the Met Gala

2 Chainz Propsed to Kesha Ward at the Met Gala

It was no surprise that the accessory that topped all others of the night were over-the-top headpieces. Crowns, veils and even a Pope Mitre hat!

Amazing Headpieces

Rihanna in Maison Margiela  (Photo Courtesy of Shutterstock Images)

Rihanna in Maison Margiela
(Photo Courtesy of Shutterstock Images)

Jeremy Scott and Cardi B in Moschino (Photo Courtesy of Shutterstock Images)

Jeremy Scott and Cardi B in Moschino (Photo Courtesy of Shutterstock Images)

Solonge Knowles (Photo Courtesy of Getty Images)

Solonge Knowles (Photo Courtesy of Getty Images)

Joan Smalls (Photo Courtesy of Getty Images)

Joan Smalls (Photo Courtesy of Getty Images)

Priyanka Chopra (Photo Courtesy of Getty Images)

Priyanka Chopra (Photo Courtesy of Getty Images)

Here are some of the best looks of the night:

 

Madonna and Jean Paul Gaultier (Photo Courtesy of Shutterstock Images)

Madonna and Jean Paul Gaultier (Photo Courtesy of Shutterstock Images)

Jennifer Lopez in Balmain (Photo Courtesy of Shutterstock Images)

Jennifer Lopez in Balmain (Photo Courtesy of Shutterstock Images)

Lana del Ray and Jared Leto, both in Gucci (Photo Courtesy of Shutterstock Images)

Lana del Ray and Jared Leto, both in Gucci (Photo Courtesy of Shutterstock Images)

Ariana Grande in Vera Wang (Photo Courtesy of Shutterstock Images)

Ariana Grande in Vera Wang (Photo Courtesy of Shutterstock Images)

Migos in Versace (Photo Courtesy of Shutterstock Images)

Migos in Versace (Photo Courtesy of Shutterstock Images)

Nicki Minaj in Oscar de la Renta (Photo Courtesy of Shutterstock Images)

Nicki Minaj in Oscar de la Renta (Photo Courtesy of Shutterstock Images)

Chadwick Boseman in Versace (Photo Courtesy of Shutterstock Images)

Chadwick Boseman in Versace (Photo Courtesy of Shutterstock Images)

Donatella (Photo Courtesy of Shutterstock Images) Versace

Donatella (Photo Courtesy of Shutterstock Images) Versace

Do you think religion has a place in fashion? Let us hear what you think.

 

Wedding Fever – Runway Proposal – Tribute – Meghan Markle Effect

- - Fashion Shows
Chad Stapleton proposes to model girlfriend Nicole Kaspar on the runway of the Watters Show (Photo courtesy of The Knot)

Chad Stapleton proposes to model girlfriend Nicole Kaspar on the runway of the Watters Show (Photo courtesy of The Knot)

New York Bridal Fashion Week has come to a close and what an exciting season it was! From the romantic runway proposal of Chad Stapleton to model girlfriend Nicole Kaspar at the Watters show, to a touching tribute at the Amsale show for Aberra Amsale, founder and creative director of the bridal and ready-to-wear line who passed away at the age of 64, two weeks before her show. Per Aberra’s request, the show must go on.

The first bridal dress Amsale created (Photo courtesy of the designer)

The first bridal dress Amsale created (Photo courtesy of the designer)

Amsale Aberra (Photo courtesy of Vogue.com)

Amsale Aberra
(Photo courtesy of Vogue.com)

 

The Meghan Markle Effect

Royal fever was at an all-time high! Designers, buyers and editors alike, all had Prince Harry and Meghan Markle on their minds as the countdown to the royal nuptials begins. The world will be watching as the Prince takes the beautiful American actress to be his bride on May 19, 2018. All are wondering… will Markle dress in a traditional regal gown or will she break the rules?  In a recent Glamour magazine interview, Markle said, “I have the luxury of wearing beautiful pieces of clothing every day for work, so my personal style—wedding or not—is very pared down and relaxed.” And so, who and what will she be wearing? Erdem, Mouret, Saab, Beckham or a wedding dress designed by the house of McQueen?

Prince Harry and Meghan Markle in their engagement photos

Prince Harry and Meghan Markle in their engagement photos

Aside from all the touching moments, the Spring 2019 bridal collections were full of great moments – from the splendid to the surprising. Here is a peek at what bride’s will be wearing next spring:

A Royal Affair

Although Meghan Markle and Prince Harry will be married almost a year before the Spring 2019 bridal collections are available, the regal affair was one of the biggest inspirations of the season. Designers have looked to royal brides for decades. What bride doesn’t want to look and feel like a princess on her wedding day? These delicate yet voluminous gowns were the perfect balance between traditional and fashionable.

Monique Lhuillier's spring collection (Photo courtesy of the designer)

Monique Lhuillier’s spring collection (Photo courtesy of the designer)

Legends by Romona Keveza's spring collection (Photo courtesy of the designer)

Legends by Romona Keveza’s spring collection (Photo courtesy of the designer)

Marchesa's spring collection (Photo courtesy of the designer)

Marchesa’s spring collection (Photo courtesy of the designer)

Pretty In Pink

Pink frothy confections stood out in a sea of white and ivory gowns. These sweet pastels were a fresh and modern approach to bridal.

Vera Wang's spring collection (Photo courtesy of the designer)

Vera Wang’s spring collection (Photo courtesy of the designer)

Gustavo Gadile's spring collection (Photo courtesy of the designer)

Gustavo Gadile’s spring collection (Photo courtesy of the designer)

Dancing Queen

Calling all brides… it’s your time to shine! Literally. The disco days of Studio 54 became a surprising trend this bridal season as designers played with silver metallic detailing, from full-on fringe party dresses to mirror-embellished gowns.

Jenny Packham's spring collection (Photo courtesy of the designer)

Jenny Packham’s spring collection (Photo courtesy of the designer)

Galia Lahav's spring collection (Photo courtesy of the designer)

Galia Lahav’s spring collection (Photo courtesy of the designer)

Mira Zwillinger's spring show (Photo courtesy of the designer)

Mira Zwillinger’s spring show (Photo courtesy of the designer)

Cape Town

With so many bare and sexy and wedding gowns on the runway, a dramatic cape became the perfect cover-up, especially for religious ceremonies. The added layers were equally exquisite, with stunning embroideries and dramatic godet inserts.

Tadashi Shoji's spring collection (Photo courtesy of the designer)

Tadashi Shoji’s spring collection (Photo courtesy of the designer)

Theia's spring collection (Photo courtesy of the designer)

Theia’s spring collection (Photo courtesy of the designer)

Elie Saab's spring collection (Photo courtesy of the designer)

Elie Saab’s spring collection (Photo courtesy of the designer)

Dramatic Bows

Norman Norell popularized the bow in the 60s and they have been a bridal staple ever since. For Spring 2019, bows got super-sized. These sculptural versions added a dramatic flair to the simplest of gowns.

Carolina Herrera's spring collection (Photo courtesy of the designer)

Carolina Herrera’s spring collection (Photo courtesy of the designer)

Gala by Galia Lahav's spring collection (Photo courtesy of the designer)

Gala by Galia Lahav’s spring collection (Photo courtesy of the designer)

Reem Acra's spring collection (Photo courtesy of the designer)

Reem Acra’s spring collection (Photo courtesy of the designer)

Breaking Traditions

For the non-traditional bride of the twenty-first century, a gown on her wedding day is just not going to happen! Designers are now offering plenty of options – chic tuxedos, bedazzled jumpsuits, and even sequined tracksuits! These style alternatives are also perfect for pre and post wedding day events – bridal shower, rehearsal dinner, and après wedding day brunch.

Danielle Frankel's spring collection (Photo courtesy of the designer)

Danielle Frankel’s spring collection (Photo courtesy of the designer)

Naeem Khan's spring collection (Photo courtesy of the designer)

Naeem Khan’s spring collection (Photo courtesy of the designer)

Lela Rose's spring collection (Photo courtesy of the designer)

Lela Rose’s spring collection (Photo courtesy of the designer)

In Plume

Feathers were a huge RTW trend for the past few seasons and now the bridal market has followed suit. Check out these spectacular plume-trimmed gowns.

Naeem Khan's spring collection (Photo courtesy of the designer)

Naeem Khan’s spring collection (Photo courtesy of the designer)

Inbal Dror's spring collection (Photo courtesy of the designer)

Inbal Dror’s spring collection (Photo courtesy of the designer)

 So tell us…who do you think is the lucky designer of Meghan’s dress?

 

 

 

 

 

A Designer Dilemma: Staying True to Your Brand as Trends Shift

- - Fashion Tips

 (Photo Courtesy of Refinery29)

In today’s digital age where news and trends are delivered at lightning speed, it is important for fashion designers to remember to stay true to their brand’s vision. With a plethora of influences out there, like Instagram, Pinterest, fashion vlogs and blogs, it’s hard for them not to succumb to current trends and create a plat du jour collection that may ultimately compromise their brand. Successful designers realize the importance of maintaining brand identity and staying connected with their customers’ expectations as trends shift.

But what should a designer do when their brand signature is not the trend of the moment?

Answer: Designers must adapt their signature style to the changing market, while not confusing their customer.

Here are a few designers who, throughout their successful career, have stayed true to themselves and their brand, while adapting to the ever-changing trend churn:

Miuccia Prada

Miuccia Prada surprises her clients season after season and yet one thing remains consistent; Prada always delivers a unique style that skillfully mixes intellectual purity, art, eccentric elegance and futuristic minimalism. Here are two examples of Prada’s love of art through the years.

Prada Spring 2018 Collection (Photo courtesy of Vogue.com)

Prada Spring 2018 Collection (Photo courtesy of Vogue.com)

Prada Spring 2008 Collection (Photo courtesy of Vogue.com)

Prada Spring 2008 Collection (Photo courtesy of Vogue.com)

Ralph Lauren

Although never one to follow trends, Ralph Lauren has built an empire on updating American classics that reflect elegance and sophistication. Here is a preppy nod to nautical chicness.

Ralph Lauren Spring 2018 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2018 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2006 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2006 Collection (Photo courtesy of Vogue.com)

Thom Browne

While his ‘shrunken’ grey suits put him on the map, Thom Browne is known for his avant-garde fashion and conceptual fashion shows. In an interview with BoF, designer Thom Browne told of his brand’s ‘conceptual-meets-commercial’ balancing act. Browne stated, “I just knew I needed to stay in business. I’m stubborn, but I’m not foolish. Fashion is a business. As conceptual as you want to be, you do have to make sure that you approach it as a business. There has to be a commercial element to what you do.” Here are some examples of his quirky take on men’s suits through the years.

Thom Brown Fall 2018 Collection (Photo courtesy of Vogue.com)

Thom Browne Fall 2018 Collection (Photo courtesy of Vogue.com)

Thom Brown Fall 2007 Collection (Photo courtesy of Vogue.com)

Thom Browne Fall 2007 Collection (Photo courtesy of Vogue.com)

Proenza Schouler

Proenza Schouler’s Jack McCollough and Lazaro Hernandez have never abandoned their cool, artsy girl customer. At a Fashion at FIAF festival talk, moderated by Vogue’s Sally Singer, the duo stated, “If you do think you have the vision to set out on your own, confidence is key, especially since your designs or ideas might seem crazy and impractical to some. It’s always good to piss some people off. Our teachers at [Parsons] hated us,” Hernandez laughed. “They were like, you guys have to stop making clothes for art girls. Make some easy separates. We were like, What? No!”  That spirit has stayed with us to this day. You can’t cater to every single person. You have to do what makes you feel happy.” Here are Proenza Schoular’s fashion-forward girls.

Proenza Schoular Fall 2018 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2018 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2011 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2011 Collection (Photo courtesy of Vogue.com)

Alexander Wang

No one has captured the M.O.D. (Model-off-Duty) look better than Alexander Wang. The eponymous label embodies a cool, slightly disheveled, utilitarian chic, downtown style that is favored by hipsters, rappers, ‘It girls’ and critics alike. Here are some Alexander Wang cool, downtown girls.

Alexander Wang Spring 2018 Collection (Photo courtesy of Vogue.com)

Alexander Wang Spring 2018 Collection (Photo courtesy of Vogue.com)

Alexander Wang Fall 2011 Collection (Photo courtesy of Vogue.com)

Alexander Wang Fall 2011 Collection (Photo courtesy of Vogue.com)

Chanel

Tweed, pearls and quilted bags have been among the ‘codes of the house’ at Chanel for decades. And yet, season after season, Karl Lagerfeld adds a youthful and fashion-forward twist to these iconic classics. Here are some signature Chanel looks through the years.

Chanel Spring 2018 Collection (Photo courtesy of Vogue.com)

Chanel Spring 2018 Collection (Photo courtesy of Vogue.com)

Chanel Spring 1994Collection (Photo courtesy of Vogue.com)

Chanel Spring 1994 Collection (Photo courtesy of Vogue.com)

So tell us, which designers do you think have best adapted their ‘signature’ to current fashion trends while still maintaining their brand’s identity?

 

ARE INFLUENCERS REALLY INFLUENCING SALES?

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Millennials have become the generation of social media. Life doesn’t happen unless it’s on Instagram, Twitter, Snapchat and the many other digital platforms embraced by today’s society. So naturally, fashion and beauty brands have been shelling out big bucks to engage influencers with the expectation that their followers buy the products that they’re peddling.

Bots have become one of the Internet’s most wanted

Bots have become one of the Internet’s ‘Most Wanted’ (Courtesy of WWD.Com)

But now, in an era that created  ‘Fake News’, the fashion and beauty world have come to a realization….that many of these so called influencers are not influencers at all, that is, they have ‘fake followers.’

Ryan Babenzien of Gates (Courtesy of WWD.Com)

Ryan Babenzien of Greats (Courtesy of WWD.Com)

Greats, the premiere sneaker brand, was about to pay an Influencer marketing agency with 10.5 million followers a mid, six-figure sum for a long-term partnership. The influencer, who Gates declined to name, was set to design a capsule collection of woman’s footwear, but the deal never went through. According to a WWD article published on Feb. 13, 2018, Ryan Babenzien, founder and chief executive officer of Greats, discovered that the majority of the influencer’s followers were fake. “In doing due diligence, to get a better understanding of this person’s metrics — largely to make sure her followers aligned with the brand’s target audience — Babenzien was supplied with screenshots containing details about her Facebook and Instagram followings. When we mapped that over the world, we found that it was mathematically impossible for her to be as popular as she was and not have any of the 10 major cities in the 10 major countries be in her top 10 follower cities. It was impossible, Babenzien said. I don’t know if they paid for followers or if they are bots, but there wasn’t the alignment she had in followers from the cities that she was allegedly popular in.”

Fashion, beauty and retail brands around the globe have been allotting sizeable portions of their advertising budgets to influencers to create content for them. But as the industry studies influencers and their followers, they are beginning to understand that many of these numbers are fake. In many cases, inflated follower counts that result in campaigns that generate little return on investment.

According to a WWD article published on Feb. 13, 1018, “The fashion and beauty industries — as well marketing firms, public relations agencies and influencers who have come by their followings honestly — are up in arms about the matter, which they claim is tantamount to stealing from the brands paying them based on false information. Unfortunately, many firms discover this too late and only after shelling out tens or even hundreds of thousands of dollars. Or even worse, many are worried that dishonest content creators and bloggers will ruin it for the rest of the group by giving influencer marketing a bad rap. This means that brands, disappointed when campaigns underperform because influencers fail to generate the traction that someone with a following of their size is expected to, will begin to tighten their belts.”

Chiara Ferragni of The Blond Salad is the face of Pantene, she is a true influencer who has created her own fashion label.

Chiara Ferragni of The Blond Salad is the face of Pantene, she is a true influencer who has also created her own fashion label.

Brands must be savvy and investigate the influencers they chose to work with. For example, there may be some people who are really good at creating brand awareness, and maybe they have a ton of followers, but the exchange isn’t high, but then there may be smaller influencers who are able to push a lot of sales. So, it is important for brands to know who they are collaborating with and who their followers are.  For example, Benefit Cosmetics has made some of the most significant investments in influencers across the entire beauty industry — including spending a reported $10 million on influencer initiatives to support its BadGal Bang Volumizing Mascara launch this month, according to a WWD article published on Feb. 13, 1018. “If Benefit gets credible info on an influencer with a lot of fake followers, we simply stop working with them, Toto Haba, senior vice president global digital at Benefit, told WWD.”

Benefit took 32 influencers to Utah’s luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara (courtesy of WWD.Com)

Benefit took 32 influencers to Utah’s luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara (courtesy of WWD.Com)

So, how can a fashion, beauty or retail brand identify fake followers? Well there are a few paid tools that can estimate the percentage of fake followers on an account, including InfluencerDB, SocialBakers, Social Audit Pro and SocialBlade. Therefore, before you shell out a vast amount of your advertising budget on an influencer, don’t forget to do your homework and work with these tools to help identify fake followers.

Amidst the recent Facebook scandal, where millions of people’s identity and privacy were compromised and used to turn several global political elections, and with talk now of government regulation, how long will it take for more transparency on social media when it comes to fake influencers?  We are truly living in the 21st century’s version of the Wild West. Bring on the sheriff and the  cavalry!  A powerful influencer is Man Repeller's Leandra Medine (photo courtesy of Buro 24/7)

A powerful influencer is Man Repeller’s Leandra Medine (photo courtesy of Buro 24/7)

So tell us, who is your favorite influencer? Do you think that social media should be regulated?