The Bridge Between Consumer and Product: Fashion Marketing
The fashion industry is comprised of equal parts art and commerce. Without creative application of your draping, sewing and illustration skills, there is no product to sell. Without sales, it can be difficult to continue the creative process. As an emerging designer, you will need to bridge the gap between art and commerce and determine a strategy to get your product to your consumer. At the University of Fashion, we call that bridge MARKETING. Read More