Our SECOND Visual Merchandising lesson has launched!


(UoF lesson Using Color and Texture in Visual Merchandising by Marcie Cooperman)

Visual merchandising is one of those design disciplines that benefit both retailers AND fashion designers alike. How do we know? Well, with more than 13+ years in the fashion education biz under our belt, we’ve learned a thing or two from our experts. From retailers we learned that knowing more about the design process is an asset, especially when it comes to developing product for their stores. Designers have shared with us how they’d like to know more about retailing, especially as it pertains to store planning and merchandising.

This is why we’ve been hard at work creating our new 9-part visual merchandising series. Whether you’ve created your own brand and are lucky enough to afford your own retail store OR you are a brand who plans on selling to retail stores, our new visual merchandising lessons will provide valuable information to help you succeed.

 

DO YOU KNOW WHAT’S THE BIGGEST SELLING COLOR IN FASHION TODAY?

Achromatic hues value scale (UoF lesson Using Color and Texture in Visual Merchandising)

It’s fascinating. There’s definitely a disconnect between the color that people say they like the best… versus what they actually buy. People don’t usually say their favorite color is black, but research shows that although consumers might say they like red and purple, truth is, they mostly buy black, gray, and white. And this is true for both womenswear and menswear. Our lesson contains more in-depth data about which colors command the most market share, and they aren’t necessarily what you might think!

 

DO YOU KNOW ABOUT COLOR THEORY?

Color wheel & color relationships (UoF lesson Using Color and Texture in Visual Merchandising by Marcie Cooperman)

In our newest visual merchandising lesson, Using Color and Texture in Visual Merchandising, instructor Marcie Cooperman starts out by teaching you how to describe color, using the concepts of color theory and the three elements of color:  hue, value, and intensity. Those three elements are the way we describe colors. Click here to learn more about Marcie and her stellar credentials:  https://www.universityoffashion.com/instructor/marcie-cooperman/

And, if you haven’t viewed Marcie’s first lesson, Introduction to Visual Merchandising, check it out here: https://www.universityoffashion.com/lessons/introduction-to-visual-merchandising/

 

ARE YOU FAMILIAR WITH COLOR RELATIONSHIPS?

Example of a complementary color merchandise display (UoF lesson Using Color and Texture in Visual Merchandising by Marcie Cooperman)

The lesson moves on to color relationships on the color wheel. Color relationships can guide you in putting colors together to create excitement and organization in the retail setting, both for the garments in the store, as well as the interior design of the store itself.

 

HOW IMPORTANT IS COLOR INTENSITY IN STORE DISPLAY?

Example of alternating intense color with non-intense color (UoF lesson Using Color and Texture in Visual Merchandising)

Intensity of a color is important in the garments hanging in the store, because it might make the difference between a customer loving or hating a garment. For example, we might love pink, but not be very happy about how strong a pink sweater looks. However, if that pink were a low intensity pink, we might love it.

 

HOW IMPORTANT IS COLOR & TEXTURE IN VISUAL MERCHANDISING?

Example of window using complementary color & texture (UoF lesson Using Color and Texture in Visual Merchandising)

When you put wonderful colors and textures together in a display, it sends customers the feeling that this brand is organized and beautiful, that makes the customer feel positive about the brand and makes her want to shop there. The customer needs to feel that she will find the clothing she desires and will leave the store happy and satisfied. Hopefully, she will be so happy that she will tell her friends about her wonderful experience in the store, and finally, she will be a loyal customer who returns often.

 

WHY IS REPETITION A VISUAL MERCHANDISING STRATEGY?

Example of retail color & repetition strategy (UoF lesson Using Color and Texture in Visual Merchandising)

To learn more about color & texture, how color is used in creating a merchandising strategy and how to use repetition as a strategy in visual merchandising, subscribe to UoF and watch the full lesson. You will learn the dos and don’ts of how visual merchandisers work with retailers and fashion designers to create exciting in-store displays and store windows that attract us all!

 

Stay tuned for Marcie’s next lesson: Using Line and Composition in Visual Merchandising

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Francesca Sterlacci

Francesca Sterlacci is the CEO of University of Fashion (UoF) which she founded in 2008 as the first online fashion video library bringing the art and craft of fashion design and business to schools, libraries, organizations and the general public. As owner of her eponymous label for ten years, her collection sold in fine stores such as Bergdorf Goodman, Saks, Barneys and Nordstrom. As a professor at the Fashion Institute of Technology for 11 years, she became Chair of the Fashion Design Department where she initiated the complete revision of their AAS and BFA degree programs, as well as wrote three certificate programs: Leather Fashion Design, Outerwear and Haute Couture. Francesca has also taught graduate level fashion design at the Academy of Art University San Francisco for six years, both on site and online. Her publishing accomplishments include: Leather Apparel Design, the Historical Dictionary of the Fashion Industry (First and Second Editions), the A-Z of the Fashion Industry, Leather Fashion Design and a 3-volume beginner series on Draping, Pattern Making and Sewing designed to complement the UoF lessons. She has also made literary contributions to both the Encyclopedia of Clothing & Fashion and You Can Do It! The Merit Badge Handbook for Women. Francesca holds an AAS, BA and an MSEd (master’s degree in higher education).