(UoF lesson Using Color and Texture in Visual Merchandising by Marcie Cooperman)
Visual merchandising is one of those design disciplines that benefit both retailers AND fashion designers alike. How do we know? Well, with more than 13+ years in the fashion education biz under our belt, we’ve learned a thing or two from our experts. From retailers we learned that knowing more about the design process is an asset, especially when it comes to developing product for their stores. Designers have shared with us how they’d like to know more about retailing, especially as it pertains to store planning and merchandising.
This is why we’ve been hard at work creating our new 9-part visual merchandising series. Whether you’ve created your own brand and are lucky enough to afford your own retail store OR you are a brand who plans on selling to retail stores, our new visual merchandising lessons will provide valuable information to help you succeed.
DO YOU KNOW WHAT’S THE BIGGEST SELLING COLOR IN FASHION TODAY?
It’s fascinating. There’s definitely a disconnect between the color that people say they like the best… versus what they actually buy. People don’t usually say their favorite color is black, but research shows that although consumers might say they like red and purple, truth is, they mostly buy black, gray, and white. And this is true for both womenswear and menswear. Our lesson contains more in-depth data about which colors command the most market share, and they aren’t necessarily what you might think!
DO YOU KNOW ABOUT COLOR THEORY?
In our newest visual merchandising lesson, Using Color and Texture in Visual Merchandising, instructor Marcie Cooperman starts out by teaching you how to describe color, using the concepts of color theory and the three elements of color: hue, value, and intensity. Those three elements are the way we describe colors. Click here to learn more about Marcie and her stellar credentials: https://www.universityoffashion.com/instructor/marcie-cooperman/
And, if you haven’t viewed Marcie’s first lesson, Introduction to Visual Merchandising, check it out here: https://www.universityoffashion.com/lessons/introduction-to-visual-merchandising/
ARE YOU FAMILIAR WITH COLOR RELATIONSHIPS?
The lesson moves on to color relationships on the color wheel. Color relationships can guide you in putting colors together to create excitement and organization in the retail setting, both for the garments in the store, as well as the interior design of the store itself.
HOW IMPORTANT IS COLOR INTENSITY IN STORE DISPLAY?
Intensity of a color is important in the garments hanging in the store, because it might make the difference between a customer loving or hating a garment. For example, we might love pink, but not be very happy about how strong a pink sweater looks. However, if that pink were a low intensity pink, we might love it.
HOW IMPORTANT IS COLOR & TEXTURE IN VISUAL MERCHANDISING?
When you put wonderful colors and textures together in a display, it sends customers the feeling that this brand is organized and beautiful, that makes the customer feel positive about the brand and makes her want to shop there. The customer needs to feel that she will find the clothing she desires and will leave the store happy and satisfied. Hopefully, she will be so happy that she will tell her friends about her wonderful experience in the store, and finally, she will be a loyal customer who returns often.
WHY IS REPETITION A VISUAL MERCHANDISING STRATEGY?
To learn more about color & texture, how color is used in creating a merchandising strategy and how to use repetition as a strategy in visual merchandising, subscribe to UoF and watch the full lesson. You will learn the dos and don’ts of how visual merchandisers work with retailers and fashion designers to create exciting in-store displays and store windows that attract us all!
Stay tuned for Marcie’s next lesson: Using Line and Composition in Visual Merchandising
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