THE BROOKLYN-BASED SUSTAINABLE DESIGNER WHO IS
SAVING THE WORLD – ONE GARMENT AT A TIME
From Mississippi to Brooklyn…you’ve come a long way baby!!
Parron Allen Edwards-Stimola is a Brooklyn-based apparel designer and founder of the eponymous brand, Parron Allen. Parron’s design vision is inspired by his childhood in Lexington, Mississippi. His grandmother, Momma Ruth, expressed her spirit, love, and faith by sewing dresses for the women in her family. Parron witnessed these women shed some of Jim Crow’s burden in the simple yet thoughtful dresses that Momma Ruth made for them – smiling, twirling, and bantering about good things on days of rest. Momma Ruth made dresses as so many Black women did—with whatever materials were available—creating beauty from remnants long before upcycling began its march toward the mainstream.
Parron’s designs echo this joyous harmony of whimsy and practicality in a voice for the present moment, reclaiming the art of upcycling for his ancestors and creating inventive collections using fabric remnants, discarded textiles, and thrifted garments. Prior to founding his brand in 2021, Parron Allen studied design in the US and UK and honed his skills at Vera Wang, Ellen Tracy, and Rebecca Taylor.
Here’s a preview of the interview, but to watch the full 30-minute version, subscribe to University of Fashion (unless you are already a subscriber). Parron shares his journey: his design process; inspirational and rag resources; his connections and mentors; and the ups and downs of working for himself. You are going to absolutely fall in love with this guy!!!
If you are thinking of creating your own sustainable design brand, then you MUST watch this video interview. The interview is conducted by Noor Bchara of Upcycle Design School, a sustainable designer and former FIT student of UoF’s founder, Francesca Sterlacci. Noor has also contributed three lessons on sustainable design for University of Fashion.
In the interview, Parron answers the questions that all upstart sustainable designers want to know:
- What inspired you to become a sustainable designer?
- How did you get started?
- Do you have a mentor?
- Where do you get your materials?
- Do you have funding?
- What are your production resources?
- How do you cost your designs?
- How do you market your work?
- Where do you sell your collection?
- What are the challenges of being a sustainable designer?
When asked about his production capabilities, Parron responded that he loves his ‘little sewing machine’, which he uses to do a lot of upcycling with garments that already exist. But when it comes to production, especially his newest pieces, he uses his friend Anita and her small-scale production facility. Parron’s knowledge of draping, pattern making and sewing, is one of his most important assets.
Parron credits his sharp Instagram marketing skills, @parron.allen, and his sales acumen for the success he’s had in getting his collection into stores such as Art to Ware and Granru. He will also be announcing his own pop-up shop soon.
Once you watch our interview with Parron Allen, you will see how not only is he a very talented designer but that his personality, passion and drive are the key to his success.
For more about Parron Allen:
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