The Magical & Technological World of Couture: Fall 2018

Chanel Haute Couture Runway Look (photo courtesy of W Magazine)

Chanel Haute Couture Runway Look (photo courtesy of W Magazine)

Need an escape from a world filled with political unrest, nuclear threats and terrorism? Enter…haute couture. Yeah, we know covering fashion, especially the world of couture, may seem frivolous to many, but couture is about dreaming, escapism and fantasy. Who wouldn’t want to live right now in a world of beautiful handmade gowns while running through a garden in Paris or engaging in a leisurely walk along the Seine?

But the truth is, couture is so much more than fantasy. Costume and fashion history would not be the same without it and let’s face it… couture is the ultimate marketing machine!

We need only look back in time to a publication written between 1751 and 1772 by Denis Diderot and Jean le Rond d’Alembert entitled Encyclopédie, ou dictionaire raisonné des sciences, des art et des métiers, to see how this pivotal tome gave instructions to the métiers (trades) in the art of dressmaking, forever placing this trade on equal footing with the arts and sciences of the time.

And of course we owe the ’Father of Couture,’ Englishman Charles Frederick Worth (Paris circa 1856 ), the fashion genius who together with his wife as muse, transformed the world of dressmaking into ‘high fashion’. Over time, the House of Worth, along with other couturières (female) and couturiers (male) were able to take the craft to a whole other level by creating perfumes, shoes, millinery and diffusion lines. These spin-offs planted the seeds which would later become lifestyle branding with lots of marketing hype!

 

Valentino Haute Couture Runway Look (photo courtesy of W Magazine)

Valentino Haute Couture Runway Look (photo courtesy of W Magazine)

We know that these one-of-a kind haute creations come with a hefty price tag. On average, one couture gown can take over 800 hours to create and cost several hundred thousand dollars. Even couture daywear starts at around $10,000! It’s estimated that there are only approximately 2,000 couture clients, mostly from Russia, China, the United States and the Middle East, with fewer than 300 that buy regularly.

So, do the numbers. With only a handful of steady customers, you got it…haute couture is not a money maker. Couture houses spend millions of dollars twice a year, by selecting exquisite fabrics, hand-sewing each garment, employing top métiers for beading and embroideries and producing larger-than-life runway shows, using A list models, hair and make-up teams. The profits are negligible, amounting to less than ten per cent of gross profits for some houses, though most operate at a loss. However, their true value is in the selling of the house’s fragrance, make-up line and other less-expensive branded items like shoes and handbags.

Draping Technique (Photos courtesy of Pinterest)

Draping Technique (Photos courtesy of Pinterest)

So why do these houses still invest in their haute couture collections, other than pushing their ancillary products? They are selling a dream. Fashion shows attract huge media attention and gain enormous publicity for the couture houses. Think about how many actresses wear couture on the red carpet. These designers are selling a dream of chic cachet, beauty, desirability and exclusiveness, that the ordinary person can ‘buy into.’

Here are some highlights of the Haute Couture Fall 2018 Season:

VALENTINO

Pierpaolo Piccioli has been on a role and his Valentino Couture show closed out Haute Couture Fashion Week in Paris with rave reviews. This season Piccioli offered a brilliant line-up of rich saturated hues and swaggering proportions. According to Vogue.com, Piccioli stated, “Couture involves a deeper and more intimate perspective, to go further into your own vision of beauty.”  His vision was a perfect blend of Greek Mythology, 17th- and 18th-century painting, the films of Pasolini and the photographs of Deborah Turbeville, medieval armor, and Ziggy Stardust. Whew, that’s quite a line-up of inspiration, eh?

This translated into intricate embroidered capes, a multiple brocade evening dress adorned with rhinestones, sequins and pearls, a red sculpted jersey gown and a trio of featherweight taffeta dresses that wrapped around the body.

Valentino Haute Couture Runway Look (photo courtesy of Vogue.com)

Valentino Haute Couture Runway Look (photo courtesy of Vogue.com)

Valentino Haute Couture Runway Look (photo courtesy of Vogue.com)

Valentino Haute Couture Runway Look (photo courtesy of Vogue.com)

FENDI

How does a house known for its use of fur adapt to the changing landscape of the anti-fur movement? After all, major fashion houses such as Gucci, Versace and Michael Kors have all announced they would go fur free and use only faux fur in their collections. Fendi on the other hand, made no such promise, but did abandon their Haute Fur Show in favor of a couture show.

Though Fendi did include some fur pieces, what they also did was produce something much more creative than fur and faux fur (which by the way is also a major earth pollutant). They ingeniously manipulated textiles in such a way as to resemble real fur; case in point, a coat created with fine strips of chiffon that were frayed and stitched together so closely that it could have been easily mistaken for an intarsia’d mink. While there were plenty of real fur looks in the line-up, it was refreshing for a house like Fendi show alternatives. And oh, what a great upcycling concept!

Fendi Haute Couture faux fur Runway Look (photo courtesy of Vogue.com)

Fendi Haute Couture faux fur Runway Look (photo courtesy of Vogue.com)

Fendi Haute Couture Runway Look (photo courtesy of Vogue.com)

Fendi Haute Couture Runway Look (photo courtesy of Vogue.com)

JEAN PAUL GAULTIER

Always known to break with tradition, Jean Paul Gaultier showed his haute couture collection on both male and female models as the versatility of the collection was genderless. With a strong emphasis on tailoring, his suits were oh so chic! Gaultier was able to take the iconic “Le Smoking” and update it for the 21st century.

Jean Paul Gaultier Haute Couture Runway Look (photo courtesy of Vogue.com)

Jean Paul Gaultier Haute Couture Runway Look (photo courtesy of Vogue.com)

Jean Paul Gaultier Haute Couture Runway Look (photo courtesy of Vogue.com)

Jean Paul Gaultier Haute Couture Runway Look (photo courtesy of Vogue.com)

MAISON MARGIELA

John Galliano has now taken to podcasting and for Margiela couture he stated that this is collection is “the raw, raw, undiluted essence, the parfum of the house.” Following in the footsteps of his Artisanal collection for men, Galliano presented a highly innovative, high-concept collection exposing the craftsmanship of haute couture –  literally – by revealing the exquisite stitching that goes into the construction of a hand-tailored jacket. The true genius of Galliano came through by layering garments between tubes of filmy nylon, thus creating what Vogue called “translucent fabric sandwiches.”

“We’re all nomads today,” added Galliano, “. . . we do move in tribes.” Galliano calls it “nomadic glamour.” Reminds us a bit of Yeohlee and her “Urban Nomads” collection, only this time, on steroids!

Maison Margiela Haute Couture Runway Look (photo courtesy of Vogue.com)

Maison Margiela Haute Couture Runway Look (photo courtesy of Vogue.com)

Maison Margiela Haute Couture Runway Look (photo courtesy of Vogue.com)

Maison Margiela Haute Couture Runway Look (photo courtesy of Vogue.com)

ARMANI PRIVE

Ahhhh, and then there was Armani. Known for his master tailoring and Red Carpet artistry, the fall Armani Privé collection didn’t disappoint.  Armani’s press notes noted “A sculptural, almost regal style.”  The first half of the show (there were almost 100 looks in all), was a sea of black and champagne-colored pantsuits and evening looks, all that captured the chic essence of Armani beautifully. However, in an attempt to keep up with the times, half-way through the show Armani switched gears and sent out electric hues in everything from an ostrich feather cape to a hot pink and turquoise pantsuit that was a complete disconnect to the first half of the show. Go Armani!

Armani Prive Haute Couture Runway Look (photo courtesy of Vogue.com)

Armani Prive Haute Couture Runway Look (photo courtesy of Vogue.com)

Armani Prive Haute Couture Runway Look (photo courtesy of Vogue.com)

Armani Prive Haute Couture Runway Look (photo courtesy of Vogue.com)

CHANEL

We fashionistas can always count on Karl Lagerfeld to create a wonderful backdrop for his Chanel collection. And for this collection he did not disappoint by sending his models for stroll along the Seine with its wide sidewalks and low stone walls framing the magnificent Institut de France, built by Louis le Vau for Cardinal Mazarin in the 1660s (and where the Academie Française is housed). Perhaps with age, Lagerfeld is feeling a bit reflective about his first days in Paris as an 18-year old. In an interview with Vogue before the show, Lagerfeld remembered a city still suffering from postwar neglect, with dirty streets and dark, unrestored buildings. “People said to my parents, ‘but he can get lost,’” he added. “My mother knew better: I had a strong survivor instinct!”

The collection was filled with the House’s signature tweeds all in shades of grey. There were plenty of long skirts that unzipped to reveal sexy miniskirts adorned with magnificent embroideries. Lagerfeld also showed a silver foil ball gown skirt, a bevy of chic jackets and plenty of transparent chiffon pleated eveningwear.

Chanel Haute Couture Runway Look (photo courtesy of Vogue.com)

Chanel Haute Couture Runway Look (photo courtesy of Vogue.com)

Chanel Haute Couture Runway Look (photo courtesy of Vogue.com)

Chanel Haute Couture Runway Look (photo courtesy of Vogue.com)

CHRISTIAN DIOR

After years of over the top glamour and in your face sex appeal at Dior, at the hands of Raf Simons and John Galliano, the tide seems to be turning toward a more minimalistic approach to fashion. At the forefront of this evolutionary change is Maria Grazia Chiuri. Her couture 2018 collection involved some feminist research.  She read up on Leonor Fini, one of the avant-garde artists Christian Dior chose to exhibit in the gallery he was involved with before becoming a couturier. The results were beautiful, somber, sculpted and pleated pieces that were way more complex than what met the eye. These were serious clothes. Only a seasoned designer like Chiuri knows how to design clothes, utilizing the talents of finest ‘hands’ in the business, that will attract the most discerning couture clients. Chiuri showed cashmere suits, simple strapless gowns that grazed the ankle, effortless pleated dresses and demure eveningwear.  This collection is timeless and elegant yet modern and refreshing. A hit!

Christian Dior Haute Couture Runway Look (photo courtesy of Vogue.com)

Christian Dior Haute Couture Runway Look (photo courtesy of Vogue.com)

Christian Dior Haute Couture Runway Look (photo courtesy of Vogue.com)

Christian Dior Haute Couture Runway Look (photo courtesy of Vogue.com)

SONIA RYKIEL

For the past 50 years, the name Sonia Rykiel has been associated with fun, lighthearted knitwear. This season, designer Julie de Libran presented the first Sonia Rykiel couture collection. And, staying true to the Rykiel code, presented a collection with the same joie de vivre that the house’s founder was known for.

Gone from this collection were the traditional evening gowns that epitomize the world of couture. Instead, de Libran presented a youthful and edgy line-up. Looks ranged from a striped hand-beaded off the shoulder Marinière sweater to a black sweater dress with a trompe l’oeil bikini embroidery and a bridal corset look with front-lacing, a feathered knit veil and blue jeans. Surely de Libran is a couture disruptor but is this collection really worthy of being called couture?

Sonia Rykiel Haute Couture Runway Look (photo courtesy of Vogue.com)

Sonia Rykiel Haute Couture Runway Look (photo courtesy of Vogue.com)

Sonia Rykiel Haute Couture Runway Look (photo courtesy of Vogue.com)

Sonia Rykiel Haute Couture Runway Look (photo courtesy of Vogue.com)

IRIS VAN HERPEN

Always a fashion renegade, Iris van Herpen decided to show her couture collection at the Galerie de Minérologie et de Géologie, a fitting choice, since the name of this collection was “Ludi Naturae,” translated from Latin, “nature play.”

However, Van Herpen’s idea of nature flirts with synthetic biology through her iconic laser-cutting techniques and 3-D printed illusion fabric innovations, which she has taken to new heights and labels it “syntopia.” To quote van Herpen: “I think we as humans don’t even come close to the intelligence within nature. It’s funny how people think that nature is simple and technology is complex—it’s the opposite; technology is simple and nature is complex.”

Known for her artist collaborations, this time it was Amsterdam-based artist duo Lonneke Gordijn and Ralph Nauta of Studio Drift who created the backdrop her runway ‘science fantasy. She also partnered with Dutch sculptor Peter Gentenaar who is known for capturing ‘organic memory’ and motion through his delicate, large-scale cellulose sculptures,  and together they created a show that was ‘other-worldly.’

Considered fashion’s ‘futurist-in-residence,’ couture season would be incomplete without Iris van Herpen and her vision.

Iris van Herpen's Fall 2018 Couture Show (photo courtesy of Vogue.com)

Iris van Herpen’s Fall 2018 Couture Show (photo courtesy of Vogue.com)

Iris van Herpen's Fall 2018 Couture Show (photo courtesy of Vogue.com)

Iris van Herpen’s Fall 2018 Couture Show (photo courtesy of Vogue.com)

 

DO YOU THINK THE SONIA RYKIEL COLLECTION MERITS COUTURE STATUS? IF SO, WHY?

 

 

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Antonia Sardone

Antonia Sardone

Antonia Sardone is a new contributor to the University of Fashion. She is also a freelance fashion consultant, stylist and writer. Antonia Sardone graduated from the Fashion Institute of Technology with a degree in Advertising Communications, Marketing and Fashion Journalism. She is an industry veteran having worked for WWD for over fifteen years and has strong relationships with designers worldwide. Today, Antonia Sardone continues to write reviews for WWD as well as work with many contemporary designers on a variety of projects from helping to re-launch their websites to writing their brand books. She enjoys raising her children to be creative individuals, as well as styling, writing and traveling.

  • Charlotte_Lucas

    I would have to see many more Sonia Rykiel garments, up close, and learn something about their design and execution before having an intelligent discussion about whether they deserve couture status.