HOW THE FASHION INDUSTRY IS SUPPORTING UKRAINE AS WAR RAGES ON

ALL WE ARE SAYING IS GIVE PEACE A CHANCE…….

It was 1969, in room #1742 of Montreal’s Queen Elizabeth Hotel, that John Lennon wrote “Give Peace a Chance“.  The anti-war song, originally meant to be a “revolutionary” song for workers, has once again become the battlecry for our times. When on March 9th, a Ukrainian maternity and children’s hospital in Mariupol, southern Ukraine, was bombed we were all shocked to our core. Ukraine President Volodymyr Zelensky said the bombing was “proof of a genocide.” No one could disagree. As the world watches, in horror, the atrocities being inflicted by Putin on innocent civilians in Ukraine, the fashion industry is stepping up, not only by banding together in solidarity, but doing much more. Read on.

An injured pregnant woman leaves the damaged hospital with her belongings. (Photo Credit: AP)

President Zelenskyy and his people are fighting back, a true David & Goliath story come to life. Most of the world is rooting for Ukraine to win, but in war, no one ever truly wins as the death toll is growing daily. As of this writing, over two million people have fled Ukraine and families are being ripped apart as women, children, and the elderly are leaving their loved ones, homes, and all their possessions behind to find refugee throughout Europe and the U.S. Men and many women are staying behind to fight for their land, many untrained, as civilians are given guns and quickly trained to aim and shoot to protect themselves.

For now, the West is aiding Ukraine with weapons, money, and medical necessities. As of March 9th, the U.S. House of Representatives voted with a wide bipartisan majority to pass a ban on importing Russian oil, natural gas and coal into the United States. A move that can further cripple the Russian economy. The bill will also take steps to revisit Russia’s role in the World Trade Organization and reauthorize the Magnitsky Act to strengthen sanctions on Russia for human rights violations.

Protests against Russia’s invasion of Ukraine are being held throughout Europe and the United States. (Photo Credit: Getty Images)

Fashion Industry Responds

When Russia invaded Ukraine on February 24, 2022 in the middle of Milan Fashion Week, many designers and brands immediately began donating to various charities, as well as temporarily closing their stores throughout Russia.

Protest pictures during Milan Fall 2022 Fashion Week. (Photo Credit: Acielle Tanbetova)

Designers from Giorgio Armani to Balenciaga’s Demna Gvasalia (who was a child refugee himself as he fled his homeland of Georgia in 1993 at the age of twelve) have been speaking up against the conflict; and numerous international brands and luxury fashion groups, from LVMH and Kering to Prada, Hermès and H&M, announced they were temporarily stopping their commercial activities and shuttering their stores in Russia as a sign of protest against the war on Ukraine.

A man walks past a closed H&M store in a St. Petersburg, Russia, shopping center. (Photo Credit: Getty Images)

“We are currently living through a war in the heart of Europe. We strongly condemn it and we are close to the population involved in this tremendous situation,” said Italy’s Camera della Moda in a statement to WWD on the fashion retail situation in Russia. They went on to say that “the temporary closure of the retail stores in Russia is not contemplated by the regulations on sanctions currently in force in Europe, it is a voluntary decision that has been made by many national and international brands that have a direct retail distribution organization. However, we recall that many brands sell their collections in Russia through distributors or dealers and therefore cannot, including from a contractual point of view, close the sales areas in the season, as they already delivered the spring/summer collection in the past few months.”

The statement underscored that the Camera’s “commitment today is aimed at being close to all those who are suffering and this is why we have joined the UNHCR at its side in fund-raising to support the refugees with concrete aid for the people and families forced to flee within the national boundaries or to neighboring countries.”

Protests in Milan against the Russian attack on Ukraine. (Photo Credit: WWD)

Global and wide-ranging sanctions on Russia are bound to drastically impact those brands and businesses with a retail footprint in in the country, but in the humanitarian aspect of the crisis it is vital to take a stand. To that end, the fashion industry has united and is stepping up its efforts during this time of crisis.

Here’s a roundup of the initiatives taken by the fashion industry thus far:

LVMH

LVMH, the world’s largest luxury conglomerate (owning brands such as Louis Vuitton, Christian Dior, Fendi, Givenchy, Marc Jacobs, and Stella McCartney to name a few) donated €5 million ($5.4 million USD) to support the International Committee of the Red Cross (ICRC) “to help the direct and indirect victims of this conflict.”

In addition, the company stands in solidarity with Ukraine and closed 124 of its stores in Russia. LVMH will still continue to pay its 3,500 employees in Russia.

LOUIS VUITTON

The French luxury powerhouse Louis Vuitton, made an immediate donation of €1 million ($1.09 million USD) to UNICEF, to provide aid for Ukrainian children and families.

“As millions of children and their families are facing immediate danger, the Maison, through the Louis Vuitton for UNICEF partnership, pledges to support UNICEF’s emergency response on the ground, responding swiftly to any emergencies by providing children and families in Ukraine with humanitarian aid including access to clean water, healthcare and education supplies, child protection services and psychosocial care,” the brand shared in a statement.

KERING

Kering, owner of Gucci and Saint Laurent among other brands, said on Instagram that it was making a “significant donation to the UNHCR, the United Nations Refugees Agency,” though it did not specify the amount.

GUCCI

Gucci enacted its global charity campaign Chime for Change and donated $500,000 to the UNHCR.

BALENCIAGA

The French label Balenciaga donated an undisclosed amount to the World Food Program (WFP), which launched an emergency operation to provide food assistance for people fleeing Ukraine and in neighboring countries.

CHANEL

The iconic French fashion house closed its stores in Russia and halted all e-commerce in the country. The brand also donated €2 million (about $2.18 million) to two relief organizations, CARE and UNHCR-UN Refugee Agency, which is “recognized for refugee support at the borders and for the specific care of families and children.”

In an Instagram post, the fashion house also announced that “Foundation Chanel will be working closely with its local partners to provide future critical support over the medium and long term to women and children impacted by this evolving situation.”

GIORGIO ARMANI

After showing its latest collection in Milan in silence, out of respect for the war in Ukraine, the Armani Group announced a donation of €500,000 (about $543,000) to UNHCR “for the assistance and protection of those who have been forced to flee the war in Ukraine.”

The company is also donating clothing essentials to refugees through the Italian nonprofit organization Comunità di Sant’Egidio, which already has a presence on the borders of Ukraine.

FASHION MODELS

Argentine model Mica Argañaraz, a regular presence on almost every major runway, posted on her Instagram story, “I have to say it feels very weird walking fashion shows knowing there’s a war happening in the same continent.” She noted that she would “be donating part of my earnings of this fashion week to help Ukrainian organizations” and called on fellow models to do the same. Supermodel sisters Gigi and Bella Hadid, Kaia Gerber, Vittoria Ceretti, Kiki Willems, Francesca Summers, and Aylah Peterson have also joined the movement and will donate part of their earnings to Ukraine.

L’OREAL PARIS

The cosmetic giant L’Oréal Paris, has teamed up with a number of local and international nonprofits (including UNHCR, Red Cross and UNICEF) to support the growing number of refugees, and people on the ground in Ukraine with a donation of €1 million ($1.09 million) through its L’Oréal Fund for Women.

“We have already made a donation of one million euros and have started to deliver hygiene products to NGOs in Poland, the Czech Republic, Romania and in Ukraine itself,” a statement reads on the company’s corporate website. “We will donate 300,000 products over the coming weeks.”

The beauty brand continues: “We strongly condemn the invasion and war in Ukraine, which is causing so much suffering to the Ukrainian people. Our thoughts go out to our 326 Ukrainian employees, their families and the people of Ukraine whose lives have been changed so dramatically in the last eight days. Although some have managed to cross the border, the majority of our employees remain in the country in increasingly harsh circumstances. We are concerned about them and fear for their safety.”

HERMES

Hèrmes announced that it would “temporarily close our stores in Russia and pause all our commercial activities,” where they have three stores and 60 employees.

BURBERRY

Burberry has shut down its three stores in Russia. The British luxury house brand also donated an undisclosed amount to the British Red Cross Ukraine Crisis Appeal. It also said it would match any employee donations to charities supporting humanitarian efforts in Ukraine.

VALENTINO

Italian luxury house Valentino donated €500,000 (about $543,000) to the UNHCR to provide immediate help to the Ukrainian refugees.

RALPH LAUREN

Given the urgency of the situation, the Ralph Lauren Corporate Foundation has made an immediate donation to @CARE.org, an organization working with partners to provide critical support and aid to Ukrainian families and is double-matching employee donations to CARE. In addition, it is partnering with its network of international charities to donate essential clothing that will be distributed throughout Ukraine as well as in bordering countries to reach refugees. The company has paused operations in Russia.

TORY BURCH

Tory Burch is supporting World Central Kitchen, which is on the ground in Poland feeding hundreds of thousands of Ukrainian refugees. The company has made a donation and pledged to match any employee donations throughout the month of March.

COACH

Coach’s parent company’s Tapestry Foundation has donated to the United Nations Refugee Agency to provide safety and shelter to those who have been displaced.

MINIMALIST

Tamara Davydova is the fashion designer behind the brand MINIMALIST and was born, raised, and married in Kyiv, Ukraine. She founded the circular fashion brand MINIMALIST last year and is devastated by what’s currently happening in her homeland and affecting friends and family. She’s pledging 30% of the proceeds from sales of her collection to the Red Cross and UNICEF in Ukraine plus offering 10% off to customers using the code TOGETHER at checkout. The collection is available at minimalist.nyc.

ADIDAS

Athletic brand Adidas has suspended its long-term partnership with the Russian Football Union (RFU), the German sportswear company also announced it would be is donating €100,000 (about $108,700) as well as footwear and apparel to organizations helping children and refugees.

H&M

The fast-fashion retailer H&M has currently paused all sales in Russia and closed its 170 stores located throughout the country.

ASOS

Fast-fashion company ASOS said on Twitter that it would no longer be doing any retail out of Russia.

“We’ve been watching the shocking events in Ukraine in horror and disbelief. We’ve concluded it’s neither practical nor right to continue to trade in Russia & today have suspended sales there,” the brand wrote. “We’re supporting the humanitarian effort and our thoughts are with the people of Ukraine.”

MANGO

Mango has halted sales in Russia and donated €100,000 (about $108,700) to the International Red Cross and Red Crescent Movement.

GANNI

Ganni, the Danish contemporary ready-to-wear fashion brand, donated 100.000 DKK (approx. $14,700) to the Danish Refugee Council, a nonprofit currently on the ground helping the crisis in Ukraine.

 

As governments around the world grapple with how to stop Putin’s war and the needless suffering, we will continue to keep an eye on how the fashion industry, and hopefully soon the music industry, is doing its part. At UoF we are donating to Ukrainian children through UNICEF USA.

Here’s a list of the organizations that the fashion industry is donating to:

International Committee of the Red Cross

United Nations Refugees Agency

Direct Relief

Mercy Corps

International Medical Corps

Save the Children

Unicef USA

So tell us, how are you helping to support Ukraine in these troubling times?

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Antonia Sardone

Antonia Sardone is a new contributor to the University of Fashion. She is also a freelance fashion consultant, stylist and writer. Antonia Sardone graduated from the Fashion Institute of Technology with a degree in Advertising Communications, Marketing and Fashion Journalism. She is an industry veteran having worked for WWD for over fifteen years and has strong relationships with designers worldwide. Today, Antonia Sardone continues to write reviews for WWD as well as work with many contemporary designers on a variety of projects from helping to re-launch their websites to writing their brand books. She enjoys raising her children to be creative individuals, as well as styling, writing and traveling.