You have completed the University of Fashion’s lessons in draping, pattern making and sewing and now you are ready to turn your love of fashion design into a business. In our new 3-part series, Fashion Startup 101, New York based dress designer Kathlin Argiro shares everything you need to consider when starting your business. From targeting your customer to sample making to developing a selling strategy, the University of Fashion breaks down the process.
In Part 1 of Fashion Startup 101, Kathlin reveals key considerations for designers wanting to start a business. Long before creating a first sample, you will need to think about your target customer, preferred channel of distribution for your line and the pricepoint of your collection.
Developing inspiration, fabric and trim sourcing and the presentation of your collection are topics covered in Part 2. Kathlin discusses several of her favorite fabric and trim resources and shares tips on finding fabric retailers that offer low minimums – vital information when your are just starting out in the fashion business! Kathlin also discusses the process of creating a first sample, using a fit model and how to develop costing sheets in preparation for meetings with buyers.
Fashion Startup 101 Part 3 covers your options for selling your collection. Will you employ your own in house sales representative? Maybe you will choose to hang your collection in a multi line showroom? Will you participate in a tradeshow to reach buyers? Kathlin breaks down the pros and cons of each option in addition to sharing tips on gaining exposure for your brand in the press and through social media outlets.
Watch our new 3-part series, Fashion Startup 101, and decide if turning your love of fashion design into a business is the right choice for you.
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