New 3-Part Video Series: Fashion Startup 101

- - Fashion Business

You have completed the University of Fashion’s lessons in draping, pattern making and sewing and now you are ready to turn your love of fashion design into a business.  In our new 3-part series, Fashion Startup 101, New York based dress designer Kathlin Argiro shares everything you need to consider when starting your business.  From targeting your customer to sample making to developing a selling strategy, the University of Fashion breaks down the process.

A Vital Step when Starting your Fashion Business

A Vital Step when Starting your Fashion Business

In Part 1 of Fashion Startup 101, Kathlin reveals key considerations for designers wanting to start a business.  Long before creating a first sample, you will need to think about your target customer, preferred channel of distribution for your line and the pricepoint of your collection.

Finding Inspiration and Presenting your Vision

Finding Inspiration and Presenting your Vision

Developing inspiration, fabric and trim sourcing and the presentation of your collection are topics covered in Part 2.  Kathlin discusses several of her favorite fabric and trim resources and shares tips on finding fabric retailers that offer low minimums – vital information when your are just starting out in the fashion business!  Kathlin also discusses the process of creating a first sample, using a fit model and how to develop costing sheets in preparation for meetings with buyers.

Topics for Consideration when Pricing your Collection for Buyers

Topics for Consideration when Pricing your Collection for Buyers

Fashion Startup 101 Part 3 covers your options for selling your collection.  Will you employ your own in house sales representative?  Maybe you will choose to hang your collection in a multi line showroom?  Will you participate in a tradeshow to reach buyers?  Kathlin breaks down the pros and cons of each option in addition to sharing tips on gaining exposure for your brand in the press and through social media outlets.

Watch our new 3-part series, Fashion Startup 101, and decide if turning your love of fashion design into a business is the right choice for you.

Fashion Startup 101 Part 1

Fashion Startup 101 Part 1

Fashion Startup 101 Part 2

Fashion Startup 101 Part 2

Fashion Startup 101 Part 3

Fashion Startup 101 Part 3

 

 

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Kara Laricks is a regular contributor to the University of Fashion. She’s also a New York based women's wear and accessories designer. As the first winner of NBC's Fashion Star, Kara has designed collections for H&M, Macy's and Saks Fifth Avenue. Her masculine meets feminine line, Kara Laricks, debuted at New York Fashion Week in 2012 and her S/S 2013 collection sold exclusively at Saks Fifth Avenue. Kara's designs have been featured on the Today Show and HBO's True Blood as well as covered in Women's Wear Daily and on Style.com. Kara holds Master's degrees in both Curriculum and Instruction from the University of Kansas and in Fashion Design from the Academy of Art in San Francisco. An educator turned designer, Kara is dedicated to supporting emerging designers and inspiring others to follow where dreams lead.