Have you ever dreamed of your own branded empire? From couture to ready-to-wear to diffusion lines at H&M, Target or Kohl’s, perhaps? Maybe you envision perfumes, cosmetic lines, handbags, shoes or housewares with your name attached? Welcome to the wonderful world of LICENSING.
We are thrilled to announce our three part Fashion Business Connections series on licensing taught by expert in her field, Jeanette Nostra. Ms. Nostra is a senior executive who for over 30 years has structured and implemented licensing agreements for GIII Apparel Group with companies, Kenneth Cole, Cole Haan, Nine West and Andrew Marc among others. As President of G-III, Ms. Nostra was responsible for integration of the Andrew Marc company into G-III and later developed the product offering into a lifestyle brand. Andrew Marc now offers 10 product categories with 8 license partners. Now you have the unique opportunity to learn from Ms. Nostra as she shares her licensing expertise with University of Fashion designers.
Our three part series includes the following lessons: History of Licensing, Licensing Fundamentals For Fashion Designers and Licensing Money Matters. In our History of Licensing video, you will learn about the history of licensing, dating back to the early 1900s. Our licensing expert will take you on a walk through time so that you can learn when licensing came of age and turned into the multi-billion dollar industry that it is today.
In Licensing Fundamentals For Fashion Designers, you will learn what types of products can be licensed, who is the “licensee” and the “licensor” and all about licensing terms such as royalties, guarantees and advances. This lesson sheds light on both the benefits and the risks of licensing.
Finally, in the third part of our series Licensing Money Matters, Ms. Nostra will delve into licensing money matters as they pertain to royalties and what a brand should look for in a licensing partner. By using actual royalty rate examples, you will learn first hand what to expect from a licensee and how to make money so that you can manage a profitable brand. Click below and take the initial steps to building your brand of tomorrow!
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