University of Fashion Blog

Category "Technology"

High-Tech Future of Retail – Behind the Scenes

Picture1

The High-Tech Future of Retail is coming, and it may be closer than we think.   Customers are demanding improvements to the apparel experience, and the Retail industry is actively responding.  This blog highlights some of the research and development in process to bring the High-Tech Future of Retail to the everyday Retail customer.  This group of industry leaders and researchers are focusing on automating the experience of product selection and fit, for improved time to market, and product customization, particularly to regard to bespoke fit.

From Foot Scans to AI-Based Style Recommendations – Italy

The fashion industry is transitioning to Direct-to-Consumer and Product-as-Service models, thanks to the automation of product customization and associated personalization-for-style processes. This is known as mass customization in the US and in Europe as an industrial approach to retail Made-to-Order and its extreme option of made-to-measure.  An Italian company, ELSE-Corp, has expanded on this concept by incorporating Deep Learning and Small Data oriented versions of Artificial Intelligence (AI) for use in fashion design, retail and manufacturing.

Their Virtual Couture Fashion™, is a vision for a Real Time Fashion System bringing AI driven design, new technologies, an improved value chain, a completely new business model and novel manufacturing methods to the Fashion industry. It aims to accelerate the transformation of the industry towards a direct-to-consumer, customer-pull approach; enhancing the customer’s virtual shopping experience and optimizing the Virtual Retail value and service delivery chain using 3D and 2D computer aided design (CAD), teamed with AI.

The Big Data approach focuses on general business intelligence, with multi-channel analytics and real-time demand planning.

Permission granted by Andrey Golub, ELSE Corp

Permission granted by Andrey Golub, ELSE Corp

The Small Data approach focuses on personal (AI-driven) demand for optimized product design and retailing.

Permission granted by Andrey Golub, ELSE Corp

Permission granted by Andrey Golub, ELSE Corp

The Virtual Couture Fashion™ system provides accurate predictions of the style and size/ shape needs of individual customers, while forecasting product demand and improving supply chain planning and optimization.  Just-in-time on-demand manufacturing is made possible, and customer needs are met through either product customization or algorithms that search for products likely to fit based on customer characteristics.  Brands benefit from better customer satisfaction and better on-demand planning.  The environmental impact of the global fashion industry is improved through less wasteful practices related to excess inventory and customer returns.

How will customer needs and preferences impact retail in the future?

Links:

https://www.else-corp.com/

www.virtual-couture.org

Dreams of Retailer and Brands – Belgium/ The Netherlands

The dream of a Retailer: “Empower customer with their unique data, use our knowledge to get the data to her and in the end, she can shop seamlessly without any effort in any channel that she likes.”

Lien Van de Velde from Van de Velde Lingerie and Swimwear, on a PI Apparel’s Fashion Made podcast, explains the behind-the-scenes of development of an on-line try-on augmented reality tool or app. Expanding their company’s mission to improve the self-image of women through fashionable lingerie and fitting assistance to be in all channels, (in-store, on-line or mobile app). 

Utilizing their Summer 2018 Lingerie Collection, Van de Velde tested the app with core customers in their central Amsterdam store. They were surprised to learn that Millennials (age 18-25) still enjoyed interacting with a fitting expert in selecting proper fitting and fashionable bras. Customers judged this to be even more important than using an avatar that reflected the customer or the ability to share their choices with friends. Testing of the app began in Summer 2018 and still under development.

Permission granted from Lien Ven De Velde, Van de Velde Lingerie and Swimwear

Permission granted from Lien Ven De Velde, Van de Velde Lingerie and Swimwear

How to keep the brand’s strengths with the new technology?

Links:

https://www.vandevelde.eu/en

Brands – Marie Jo, PrimaDonna, Andres Sarda, sold in Rigby & Peller, Lincherie, and Private Shops

http://apparel.pi.tv/

Podcast: titled the “Virtually Trying On Lingerie”, Oct 30th, 2018

From Scans to Patterns – Canada

The Clone BlockTM, developed by Emma Scott of Fashion Should Empower (Vancouver Island, BC, Canada), offers to solve the problem of garment fit for body shape with a new method of translating body dimensions to a 2D pattern.  An inability to quantify body shape has hindered the automation of fit.  Scanning allows for a quick understanding of the customer’s body shape but without a method to quantify it, custom pattern shaping must rely on trial and error fittings to perfect fit.  Traditional methods of body shape assessment merely approximate shape (twin block).  The Clone BlockTM replicates the body in 2D thereby offering a mathematical representation and a new approach to garment fit assessment compatible with automated technologies. Where traditional garment fit assessment practices have previously relied on the comparison of 1D (tape measure) measurements, the Clone BlockTM offers a 2D assessment compatible with 3D technologies.

By permitting the comparison of the body shape inherent in the garment, to the body shape of a unique individual, sizing recommendations can more accurately be focused on pattern shaping and fit preference than sizing charts.  As quoted from Emma Scott’s paper presented at the 3D Body Tech 2018 conference, and shown in Figure 10 from the paper, “Body shape dictates the amount of hidden ease (affecting fit preference) available as it directly relates to shaping of the pattern during the design process.”

Permission granted by Emma Scott, Fashion Should Empower

Permission granted by Emma Scott, Fashion Should Empower

How do we make the Little Black Dress look good on every Body?

How will 3D body scanning impact pattern-making and understanding of garment ease?

Links:

https://fashionshouldempower.ca/

http://www.3dbody.tech/

From Scans to Patterns – UK

What do Aerospace engineering and pattern making have in common? At the University of Manchester, U.K., a collaborative project between the School of Materials and the School of Mechanical, Aerospace and Civil Engineering developed the JBlock2D package – an automatic block-creation-geometry library. This library is the beginning of new open source software dedicated to the realization of a fully-automated custom-clothing production process.  The key is to create pattern blocks that accurately reflect the shape and proportion of customers.  The JBlock2D forms a platform for the analysis of pattern-to-person relationships coupled with body scanning.

Dr. Simeon Gill’s research (School of Materials) focuses on how patterns are related to the body and how this relationship drives the product.  His work will be facilitated by body scanning and analysis that allows for algorithm directed measurement, and thereby leads to a better understanding of body shape. Dr. Simeon Gill is convinced that pattern drafting can only really evolve in tandem with body scanning.

The current version of JBlock2D library includes 2D geometrical features that mimic the geometries used in traditional hand-created garment pattern blocks.  The library can be used to automate any pattern drafting method. The goal is to enable mass-market automation of custom apparel production and perhaps improve and ultimately standardize pattern drafting methods. There is a guide on YouTube showing how the JBlock2D software provides and interface to create dxf patterns drafted to an individual’s measurements directly from a SizeStream body scanner. It allows for direct creation of individual pattern blocks.

Body to Bodice

Permission granted by Simeon Gill, University of Manchester, UK

Permission granted by Simeon Gill, University of Manchester, UK

Scan to Pattern Bodice

Permission granted by Simeon Gill, University of Manchester, UK

Permission granted by Simeon Gill, University of Manchester, UK

Will 3D scanning cause the pattern drafting techniques to converge?

Links:

https://www.adriantheengineer.co.uk/single-post/JBlock2D2018

https://www.youtube.com/watch?v=V5zsIK7ZCv4&t=6s

Definition of terms – Global

The High-Tech Future of Retail will also require new vocabulary and terms. The common terms of sloper versus block are sometimes used interchangeability.  However, as Rochelle New noted on the website Craftsy.com: “a sloper is a type of basic pattern that is used as the building block for all other patternmaking. Slopers are drafted based on specific body measurements and do not include a seam allowance, wearing ease, or any other design elements. They are simply a representation of a three-dimensional model in two-dimensional form.”

Clone BlockTM:  A Clone BlockTM is a mathematical representation of 3D body scanned data and translated to 2D, it replaces the traditional sloper or block with a block that mirrors body shape. While like other traditional blocks, in that it is base pattern from which other designs may be made, proprietary landmarks make the Clone BlockTM uniquely suited for technological platforms.  Unlike traditional garment blocks which use static unchanging darting and shaping, the Clone BlockTM is digitally marked for body shape parametrization with darting and shaping that adjust to match 3D body scanned data. Void of seam allowances, wearing ease and design elements, the Clone BlockTM can serve the purpose of a traditional block while also providing the foundation for mass garment customization.

JBlock2D: a JBlock2D is a type of basic pattern stored in a digital library that is used as a building block for all other patternmaking. A JBlock2D pattern is generated from body scans, thus allowing for improved understanding of body shape, as derived from body measurements extracted from the point cloud.  The JBlock2D library allows for seam allowance, wearing ease or any other pertinent design elements.

Sloper

Permission granted by Craftsy.com

Permission granted by Craftsy.com

Clone Block

Permission granted by Emma Scott, Fashion Should Empower

Permission granted by Emma Scott, Fashion Should Empower

Will 3D scanning create new definitions for very similar items that have manual or digital versions?

Links:

https://www.craftsy.com/sewing/article/making-a-sloper/

From Scans to Designs – UK

At Sheffield Hallam University, U.K., technology from the research centers are being used to enhance teaching and learning in fashion.  During the Semester 2 (Winter 2019), fashion design students will use 3D- imaging technology (developed by the Centre for Sports Engineering Research) to explore design in new ways. A video presentation, created with students, will demonstrate the potential of this collaboration.

Dr Alice Bullas, a researcher from Advanced Wellbeing Research Centre, Sport and Health Innovation, provided the details of the project.  As she explained in a project write-up “A member of the Centre for Sports Engineering Research Centre will teach members of the Fashion Design degree how to use a custom 3D scanning system (manufactured for the purpose of this project). Each student will have the opportunity to be scanned so that they are given a ‘virtual mannequin’ of themselves. A 3D likeness in a pose of their choice. The Fashion Design teaching team will work with the students and their virtual mannequins to explore designs, material choices and the way in which materials and designs interact over body shapes and forms. This will be done in an existing 3D design package.”

Towards the end of the project, a video will be produced which details: the technology that has been developed, the designs, creations and experiences of the students and the wider contexts for this technology. This video will be the core of a social media campaign which aims to showcase the project and what it produced. The intention is to repeat the project year on year.

Will designers understand body shape better with 3D scanning?

Links:

https://shu.ac.uk/research/specialisms/advanced-wellbeing-research-centre

Humming the Lyrics – US

As a WSJ article stated in “9 Movies That Can Teach Your Children About Business”, the movie Singing in the Rain reminds us that coping with change is a forever process. Strategies for learning how to work with new technologies are a lifelong skill.  Singing in the Rain shows how a movie studio made the transition from silent film to talkies.   The new technology referenced in that movie has now been around for over 100 years and is available even on your phone.  So, at the end of the day, when all the new technology gets overwhelming, just start humming the lyrics from a classic song….

Remember even old technologies were new, once upon a time.

Links:

https://www.wsj.com/articles/nine-movies-that-can-teach-your-children-about-business-1543201740

Using Tech to Take Steps Toward a Smaller Fashion Footprint

If you haven’t noticed, we’ve had technology on the mind—and on the blog—for the last few weeks. Showcasing what’s possible in fashion with advancing technology is one thing, but using advanced technology for the betterment of people and our environment is what most scientists and designers have on their minds as they find newer and better ways of redesigning the old. Read More

Future of Textiles: Color-Changing Fabric Controlled with an App?

Color Changing Threads (Photo Courtesy of CNBC.Com)

Color changing threads (Photo Courtesy of CNBC.com)

Imagine the cave man’s reaction going from animal skins to the advent of textiles. Around 5,000 BCE, textiles made from wool, cotton and silk fibers were being woven in Egypt, India and China. Those fibers and methods of weaving were the mainstay of the industry until the advent of man-made textiles like rayon in 1855, viscose 1894 and acetate in 1910. Then, along came the big disruptors…synthetic fibers. These included nylon (1931), polyester (circa 1941), modacrylic (1949) and acrylic (1950). Then there was a trend in creating fabric out of more sustainable fibers and materials such as bamboo, corn, pineapple and even plastic bottles and of course silver nanoparticles used used to impart antimicrobial properties to cotton fibers to aid in the healing of wounds.

Now… enter the 21st century and the latest version of textile disruption …technology. In our blog last week, we discussed the innovative possibilities of 3D and laser printing and the growing list designers who are embracing a futuristic approach to fashion. Let’s check out how technology is affecting and shaping the world of textiles.

This past spring, college researchers in Florida created a temperature-controlled color-changing fabric  known as ChroMorphous. Consumers will now have the ability to change the color and pattern of their handbag or scarf, so that it matches their outfit…all possible with a tap of their smartphone.

This backpack can change its color on demand to match your mood. (Image Courtesy of UCF)

This backpack can change its color on demand to match your mood. (Image Courtesy of UCF)

Dr. Ayman Abouraddy, professor of optics and photonics at the College of Optics & Photonics at the University of Central Florida (CREOL), stated that the age of user-controlled color-changing fabric is here. “Our goal is to bring this technology to the market to make an impact on the textile industry,” he said.

So, how does ChroMorphous work? How can fabric change color and pattern? According to Dr. Abouraddy, “each woven thread is equipped with a micro-wire and a color-altering pigment. You can use your smartphone to change the color or pattern of the fabric on-demand, as the wire can alter the temperature of the fabric in a quick and uniform way. The change in temperature is barely noticeable by touch.”

Abouraddy and Josh Kaufman have been working on optical technology for over a decade at CREOL, but it has only been in the past couple of years that they have veered away from that work, to produce this new kind of fabric. “This is the culmination of our work,” said Kaufman. “We developed different fabrication techniques. This is our first foray in taking those optical fibers into fabric.”

Color Changing Fabric That Can Be Controlled With A Smartphone (Photo Courtesy of CNBC.Com)

Color and pattern changing fabric that can be controlled with a smartphone (Photo Courtesy of CNBC.com)

In the past, color-changing fabrics contained light-emitting diodes, better known as LED’s, that release light in a variety of colors. But ChroMorphous’ technology enables innovative capabilities, in that consumers can control the color as well as the pattern in woven fabrics and cut-and-sewn products.

The threads are made from a synthetic polymer. Within each thread there is a thin metal micro-wire. Electric currents flow through these micro-wires, changing the thread temperature, slightly higher. But don’t worry they do not touch the customer’s skin. Embedded in the thread are special pigments that respond to the change in temperature by changing the thread’s color.

Just think of the infinite possibilities this advanced technology gives designers and consumers. ChroMorphous allows the user to control, both when the color change happens and what pattern they want to appear on the fabric. All this is possible with just a simple press of a button on your smart device.

“Can we expect an ever-expanding range of functionalities from our clothing? These were the questions we asked when creating the ChroMorphous technology that we began developing in 2016,” Abouraddy said. He claims that the technology is scalable at mass-production levels via a process known as fiber-spinning and is currently produced in Melbourne, Florida, with CREOL’s collaborators at Hills Inc. Founded in 1971, Hills Inc. is a well-known innovator in multi-component fiber extrusion technologies.

The CREOL team is working closely with Hills Inc. to minimize the diameter of the threads in order to produce fabrics for the wide-scale market. This innovative fabric can be used in everything from clothing and accessories to furniture and home decor.

So, I’m sure you want to know…how is the fabric charged and how can it be washed? Well, the fabric is powered by a rechargeable battery pack that is hidden inside the clothing. The texture of the fabric is like denim, and it can be washed and ironed.

Abouraddy stated that he expects mass production to begin within the next year. At the moment, the threads are too thick for clothing, but they will work with bags, scarves, and backpacks. “We would reduce the threads in the future to make it more comfortable for a shirt,” Abouraddy said. “It’s not just for things you would wear. It could be used for upholstery, wall decorations for a room … you could change it to darker and more soothing colors.”

Your handbag can change its color thanks to ChroMorphous. (Image Courtesy of UCF)

Your handbag can change its color thanks to ChroMorphous. (Image Courtesy of UCF)

This product is the result of a decade’s worth of research with the past year and a half focused on textiles. It may have taken centuries to get here but wow, the future of textiles has never been more exciting than it has been in just the past decade. Wonder what the future has in store?

So tell us, are you ready to embrace the future of technological textiles?

 

Machine Made Masterpieces

A look by Machine Maven, Iris van Herpen Photo courtesy of

A look by Machine Maven, Iris van Herpen Photo courtesy of scostumista.com

What if you were told to “think outside of the fabric store and a dress form” when creating a garment?

And we’re not talking “you’ve got one hour in the grocery store and a budget of $25 to create a red carpet look” Project Runway challenge.

If a trip to the fabric store was not an option, where would your creative mind go? Read More

Production Pitfalls – Confessions of a Fashion Star Winner

I’ve never told this story publicly before.

Partly because I didn’t want to disappoint all of the fans that were inspired by my story on Fashion Star with the dirty production details following the excitement of the show.

And partly because I was embarrassed for a long time about how naive I was with regards to production in the actual world of fashion—which is nothing like the glitz and glamor of the finished products you see on TV. Read More

Long Live McQueen

- - Technology

You may have heard by now that a fashion student at London’s famed Central Saint Martins is attempting to create a jacket and bags out of the late Alexander McQueen’s skin, grown from his DNA. In reality, what Tina Gorjanc is attempting to create is a process that may have controversial implications reaching far beyond the fashion world. Read More

Be a part of a projected billion dollar business: Wearable tech

- - Contest, Technology

As much as we believe in and advocate for preserving the art and craft of fashion design at the University of Fashion, we cannot help but acknowledge the economic trends in fashion. Where consumers are spending their fashion dollars is valuable information for a designer wanting to run a viable business, and may serve as a source for inspiration (and certainly innovation) for emerging designers trying to make their unique mark in a saturated market.

Case in point: The wearable tech market. Did you know that the latest statistics predict that the wearable tech industry will reportedly be worth $34 billion by 2020? Read More

Design for a new time

In Sunday’s New York Times Fashion & Style section, we were introduced to Manufacture NY – “a fashion incubator, factory and research facility housed in a landmark building that was once Storehouse No. 2 of the United States Navy Fleet Supply Base” in Sunset Park, Brooklyn. The project is the brainchild of Bob Bland, a 33-year-old designer/entrepreneur/visionary who has been determined to develop a “21st-century garment district” after struggling to produce her own line locally. Read More