University of Fashion Blog

Category "Technology"

What I Learned After 25+ Years as a Fashion College Professor — Part Two

 

Banner image of blog topic- What I Learned in My 25+ years as a Fashion College ProfessorThis week’s blog continues my two-part series reflecting on what I learned over more than 25 years as a fashion college professor. My career included 17 years teaching at the Fashion Institute of Technology, followed by 3 years as Chair of the Fashion Design department, and later 6 years teaching graduate-level fashion design at the Academy of Art University. Throughout that time, I had a front-row seat to students’ journeys into the fashion industry, observing how they navigated everything from the application process to making the most of their education once accepted.

In Part One, I focused on helping prospective students understand how to choose and apply to fashion colleges. In Part Two, I shift my focus to fashion educators, offering insight into how they can support students in thriving and creating a meaningful, positive experience once they begin their studies.

Student Insecurities

I still vividly remember my own first day at FIT as a student. Sitting in a class of 200 students selected from a pool of 2,000 applicants, I felt both grateful and overwhelmed. Alongside the excitement came a wave of insecurity: Was I talented enough? Could I keep up with the workload? Had the school made a mistake in accepting me?

That uncertainty quickly eased thanks to my professor. She welcomed the class warmly, invited each of us to introduce ourselves and share where we came from, and immediately created a sense of belonging. She then reviewed the syllabus, emphasized the importance of deadlines, explained attendance and grading policies, and opened the floor for questions.

Throughout my years of teaching, I adopted this same approach. I found that students are far more likely to succeed when they clearly understand expectations from the outset. In later years, the department introduced a detailed grading rubric outlining the criteria for each grade level (A, A-, B, B-, C, C-, D, F). Students were asked to sign this document, which not only helped manage expectations but also supported faculty in addressing the challenges of grade inflation.

Access to Tutoring

University of Fashion Home Page

University of Fashion — the perfect answer to the tutor and upskilling problem. (Image credit: University of Fashion)

As school budgets continue to tighten, many fashion programs have had to eliminate the free tutoring services they once provided. I remember during my time at FIT, top-performing students were hired to support peers who needed extra help managing the workload. Faculty also made themselves available before and after class to guide struggling students. However, union regulations requiring additional compensation for extra hours, combined with budget constraints, gradually brought these valuable support systems to an end. Today, many students are left to navigate these challenges on their own.

That gap is exactly what inspired the creation of University of Fashion. In 2008, I set out to support aspiring fashion students—first by helping them prepare for the fashion school application process, and then by building a comprehensive library of lessons taught by leading fashion college professors and industry professionals. The goal was not only to provide accessible tutoring for students, but also to empower educators.

University of Fashion gives teachers the tools to expand their curriculum and refine their skills without needing to return to school. With limited time and resources, many faculty members benefit from the flexibility of learning and teaching enhancement from home.

UoF Lesson Disciplines

Image of UoF Disciplines 1UoF's disciplines 2UoF disciplines 3UoF’s 13 different lesson disciplines. (Image credit: University of Fashion)

Today, University of Fashion offers over 550 lessons across 13 disciplines, including Draping, Sewing, Patternmaking, Accessories, Childrenswear, Menswear, Knits, Product Development, CAD Fashion Art, CAD Patternmaking, Fashion Business, and a wide range of Fashion Lectures covering topics such as A.I for Fashion Design, Costume History, Color Theory, Textile Design, Fabric Studies, Sustainable Design, and many more. We support hundreds of fashion students worldwide while also helping educators broaden their teaching scope.

Testimonials

Don’t just take our word for it—explore some of what our students and educators have to say.

Just a few of our many testimonials. (Image Credit: University of Fashion)

Complement not Replacement

It is important to note that University of Fashion was founded as a complement to, not a replacement for, fashion college education. Our mission was to inspire anyone interested in a career in the fashion industry and to preserve the art & craft of fashion for current and future generations. As we celebrate our 18th anniversary, we are proud that we have succeeded in being the first and largest online fashion education resource, not only for aspiring designers, current fashion school students and teachers, but as a resource for anyone who is curious about a fashion career.

 

Announcing Our Newest Lesson: Drafting a CLO 3D Women’s Trouser Block

University of Fashion’s newest lesson Drafting a CLO 3D Women’s Trouser Block.

University of Fashion’s newest lesson Drafting a CLO 3D Women’s Trouser Block.

Are you a designer or pattern maker secretly side-eying the world of 3D pattern making, hoping it’ll just… go away? Tired of wrestling with pants patterns that fit your avatar about as well as a potato sack fits a flamingo? It’s time to level up! Our latest lesson shows you how to draft women’s trousers in CLO 3D using your avatar’s exact measurements—no tailor’s chalk, paper cuts, or caffeine-fueled meltdowns required. Pants that actually fit?

Yes, please.

And who doesn’t love a good freebie? To make your life (and your laptop) a little easier, we’re handing you two goodies: a downloadable PDF of our bespoke trouser formula and a CLO file with a ready-to-roll size 8 trouser block. Think of it as your digital starter kit—because great pants should cost you zero tears and zero dollars.

BespokeCuttingTrouserFormula.

University of Fashion’s downloadable formula, block, measurement and calculations charts. (Image credit: University of Fashion).

Our formula works for any set of women’s measurements, so you can create a perfect virtual fit for everyone from size 00 to plus. Once you’ve got your block, you’ll be turning out new trouser designs faster than you can say “grainline.”

Your CLO 3D Instructor

Lane-Odom - CLO 3D instructor

Lane Odom, creator of UoF’s 4-part CLO 3D lesson series (Image credit: Lane Odom)

Lane is a proud graduate of Johns Hopkins University and Parsons—and a bona fide CLO 3D wizard. After launching his own capsule collection, Vane, in 2024, he’s continued to support emerging designers with top-notch technical design services. He’s also the creative force behind our four-part CLO 3D lesson series, where his precision meets digital flair.

CLO 3D Series

CLO 3D 4-part series

Lane breaks it all down — starting with how to purchase CLO 3D software and moving into the magic of drafting your own slopers from scratch, perfectly tailored to your avatar’s measurements. These are rare gems in the 3D fashion world, and we’ve bundled them into a complete learning journey.

Our CLO 3D series includes: Introduction to CLO 3D, How to Construct a Garment with Existing 3D Patterns, How to Draft a CLO 3D Women’s Bodice Block, and our newest addition, Drafting a CLO 3D Women’s Trouser Block.

By the end of the series, you’ll have the digital skills and confidence to bring your garment ideas to life—no muslin required.

Are You Feeling Like a Design-o-saur?

 

 

Are fashion’s shiniest new technologies making you want to crawl back to the Jurassic period? Are you feeling a little bit like a  design-o-saur? Don’t worry—you won’t need tiny arms to learn the ropes! We’re here to rescue you from extinction.

Our 3D and artificial intelligence fashion design instructors are more up-to-date than yesterday’s memes and will gladly teleport you into the 21st century (no time machine required).

We offer an entire series (yes, more episodes than your favorite binge show) on mastering Browzwear and CLO 3D software, and that’s not all! Our resident AI specialist—who we swear is human, probably—will reveal how to turbocharge your creations using AI tools like Discord and Midjourney. No need to bribe a robot.

Our Browzwear 3D Series

UoF Introduction to Browzwear seriesOur Browzwear instructors, Brittney Gray & Iris Hopkins are currently employed in the fashion industry and use Browzwear daily as part of their job. Their expertise will help jumpstart your 3D journey. You’ll start by learning how to sign up for the software and then how to create different types of garments in 3D.

Our CLO 3D Series

CLO 3 D UoF lessons Lane Odom is an expert in CLO 3D. He uses the software to create his collection and to make patterns for his NYC-based brand, Vane. Lane also designs for other fashion brands using CLO.

Our Artificial Intelligence for Fashion Design Series 

University of Fashion lessons on AI for Fashion Design

Our AI for fashion design lessons are taught by Anna Leighton, 2-time winner of  AI Fashion Week. With a BA from Otis College of Art and Design, Anna is a fashion designer with mad tech skills. Anna attests that her fashion design skills and knowledge are very important to the process of designing with AI.

Don’t be a fossil in the fast lane of fashion. Jump onboard—don’t let the asteroid hit! Evolve with us. Learn it, laugh at it, live it!

Announcing Our Newest Lesson: AI Midjourney- The User Friendly AI Platform

image of new lesson AI: Midjourney-The User Friendly Platform

University of Fashion’s new lesson AI: Midjourney-The User Friendly AI Platform taught by Anna Leighton.

We are thrilled to announce our latest lesson, AI: Midjourney-The User Friendly AI Platform taught by our very own AI fashion design instructor, Anna Leighton. This is the third in our lesson series where you will learn how to use Midjourney to bring your fashion design ideas to life. Anna will guide you through setting up Midjourney on Discord and then demonstrate this amazing online platform.  By the end of this lesson, you’ll know how to create stunning visuals, experiment with design variations and unlock the full creative potential of this incredible tool.

Anna Leighton –Top 10 fashion design winner from AI Fashion Week-Season 1 (Image Credit: Anna Leighton)

UoF instructor Anna Leighton,  AI fashion designer and two-time winner at AI Fashion Week 2023. (Image credit: Annan Leighton).

A graduate of Otis College of Art and Design, Anna’s journey into the fashion industry has taken her around the globe, where she designed and produced a diverse range of clothing, accessories, textiles, and graphics. Her own brand, Annatarian, was recognized among the top ten brands at AI Fashion Week in 2023. Anna is a strong advocate of AI technology and its potential to drive environmental sustainability in the industry.

MIDJOURNEY and DISCORD

Image of Midjourney Discord

How to use Midjourney on Discord (Image credit: Midjourney)

To get you started, Anna will teach you how to create a Midjourney account through the Discord interface. Midjourney is an AI image generator that takes text prompts as input and produces images based on those descriptions through Discord. Discord is a social media platform that focuses on building and fostering online communities and who now has an online platform offering a wide range of artistic styles and tools for image manipulation and collaboration).

USING PROMPTS 

 

example of an AI generated Mood Board

An example of an AI generated Mood Board (Image credit: Anna Leighton)

Creating an image with Midjourney starts with a “prompt.” A prompt is simply the text or phrase you will use to tell Midjourney what kind of image you want. Midjourney offers a wide range of command prompts and parameters to refine and customize your creations. In this lesson, Anna will demonstrate how to input your prompts to generate images and then how to tweak them. You will be able to create your own designs and mood boards by communicating with Midjourney and with AI in general. Using this tool will help you to create awesome images and in the end will save you lots of time, once you become proficient using Midjourney.

UNIVERSITY OF FASHION’S 3-PART GENERATIVE AI LESSON SERIES 
UoF's AI Fashion Design lesson series

UoF’s AI Fashion Design lesson series (Image credit: University of Fashion)

Click on the links to view a preview for each of our AI lessons: Introduction to AI Fashion Design, AI: Getting Stated with Prompts, and our newest lesson AI: Midjourney- The User-Friendly AI Platform, which will give you a solid starting point to understand how Midjourney works. With a little bit of practice and experimentation, you’re going to unlock AI’s full potential to bring your fashion design ideas to life!

So, tell us, have you started experimenting with AI for fashion?

Celebrating World Creativity & Innovation Day

image of poster frame World Creativity & Innovation Day April 21

The Origin Story of World Creativity and Innovation Day

World Creativity and Innovation Day is celebrated annually on April 21st. The origin of this day can be traced back to Canadian Marci Segal, a creativity and innovation consultant (since 1984) and the author of  books such as Creativity and Personality Type: Tools for Understanding and Inspiring the Many Voices of Creativity and A Quick Guide to the Four Temperaments and Creativity: A Psychological Understanding of Creativity. Segal founded World Creativity and Innovation Day in 2001 with the intention of encouraging people to utilize their natural creative abilities to generate new ideas and ultimately make the world a better place. The date April 21st was chosen as it is the day that precedes Earth Day (April 22nd), emphasizing the crucial role of creativity in fostering a sustainable planet. Initially observed in various countries since 2002, World Creativity and Innovation Day gained official recognition from the United Nations in April 2017 with the first official UN celebration taking place on April 21, 2018.   

Ways to Celebrate World Creativity & Innovation Day

Since the founding of University of Fashion in 2008, my mission has been both to preserve the art & craft of fashion design and to educate & inspire creativity. Now, with 550 video lessons to offer, from beginner to advanced in 13 different fashion disciplines, we are a one-stop shop for creativity. So, in honor of World Creativity & Innovation Day, if you are looking to learn something new or inspiration, we’ll help get you started. Here’s a little sample of some lessons that just might spark the inner artist or entrepreneur in you:

Learn Fashion Drawing, Illustrating & Mood Boarding

Learn how to draw & illustrate contemporary menswear (Image credit: University of Fashion)

image of female drawing & illustrating

Learn how to draw & illustrate womenswear (Image credit: University of Fashion)

Image of Fabric Moos Board

Learn how to create an inspirational fabric mood board (Image credit: Lee So Hyun for University of Fashion)

Learn Womenswear & Menswear Pattern making  fabric mood board

Learn how to draft cascading ruffles (Image credit: Prabal Gurung)

assorted menswear drafting tools

Learn how to use specialized menswear drafting tools to draft men’s clothing (Image credit: University of Fashion)

Learn how to drape a center front twist (Image credit: StellaMcCartney)

Learn How to Sew Various Types of Fabrics

Learn how to sew sheers & lace (Image credit: Zimmerman)

Tambour Silk Ribbon Embroidery

Learn how to create silk ribbon embroidery using a Tambour frame & hook (Image credit: University of Fashion)

Learn How to Design Using 3D & AI

image of a University of Fashion T-shirt created in Browzwear 3D software

Learn how to design using Browzwear & CLO 3D software (Image credit: University of Fashion)

Image of student creating AI fashion on a computer

Learn how to design fashion using AI software (Image credit: PixVerse for University of Fashion)

University of Fashion Certificates of Completion

Our subscribers had been asking us for years how they could earn a certificate upon completion of our lessons. We listened. In 2022, we announced our University of Fashion Certificate of Completion program and the rest is history! Thousands of paid subscribers have been earning certificates for FREE ever since we launched the program. Are you one of them?

Sure you can attend fashion school and pay thousands of dollars. But for those in the ‘know’, University of Fashion has many of the same lessons & instructors who teach at the best fashion schools (FIT, Parsons and others). So, why not take advantage by learning from our 550 lessons and earning a certificate along the way?

Earn a UoF Certificate for Your Efforts

UoF CertificateExample of a subscriber’s University of Fashion Certificate of Completion

How UoF’s Certificate of Completion Program Works

Example of a subscriber’s My Learning page – listing lessons ‘in-progress’ & 100% completed

All University of Fashion paid subscribers can now receive a Certificate of Completion for any and all completed lessons and lectures. You can track your individual progress toward earning a certificate by clicking on the My Learning tab on the left side of your Account page. Here you can track all of your lessons and your lesson progress. You can even print out your certificates!

Is there a Cost for a UoF Certificate of Completion?

There is NO extra charge for a University of Fashion Certificate of Completion. If you are a paid monthly or yearly subscriber and have completed one of our lessons, you are automatically eligible to obtain a certificate.

Example of a student’s My Learning page showing the lesson discipline, certificate & date earned

Benefits of a UoF Certificate of Completion

Beyond that feeling of accomplishment at having learned and mastered a new subject or technique, there are many other benefits to earning our Certificates:

  • Present your certificates to prospective employers, along with examples of your completed draped, drafted, drawn and/or sewn projects
  • Include UoF certificates in your portfolio for job applications and college admission purposes
  • Frame your certificates as proof of your competence in multidisciplines to show to your clients
  • Export and email your certificates to your instructors for extra credit
  • Prove to your current employer that you have upskilled in a particular area like 3D & AI design, adaptive fashion, sustainability and other cutting edge areas
  • Demonstrate to a school administrator proof of your competence and proficiency in teaching additional subjects

Start learning and earning your certificates. Sign-up at https://www.universityoffashion.com/sign-up/

Spread the word! Start completing lessons and printing out your UoF certificates. Let us know how many you’ve earned!

Trend Forecasting 2025- Innovators vs Data Crunchers

If you’ve been following fashion trends as long as I have, you’ve probably seen it all. As co-author of the Historical Dictionary of Fashion (First & Second Edition), I have documented trends such as the miniskirt, Mod, Grunge, Punk, Unisex, athleisure, power dressing, the return of the corset, leather apparel cycles, minimalism, quiet luxury, DIY, and of course, the never ending rehash of vintage looks from the 1920s thru to the early aughts.

“Everything old is new again” ~ Jonathan Swift, Winston Churchill & Mark Twain


Image of book, Historical Dictionary of the Fashion Industry
Historical Dictionary of Fashion (First & Second Edition by Francesca Sterlacci & Joanne Arbuckle 

Throughout my decades-long career in the fashion industry, one of the questions I am often asked is “who is responsible for predicting upcoming fashion trends and how do they do it?”

What is Trend Forecasting? 

Fashion trend forecasting is the act of predicting fashion trends including colors, fabrics, silhouettes, patterns, styles and more, for clothing brands in upcoming seasons.

University of Fashion’s lesson Trend Forecasting by Marieke van der Poel, Chief Creative Officer and Executive Editor of Proef.

University of Fashion’s lesson Trend Forecasting by Marieke van der Poel, Founder & Chief Forecaster of Proef. (Image credit: UniversityofFashion.com)

In the fashion industry, many brands rely upon information from a variety of sources that specialize in predicting fashion trends, color, and silhouette direction. These predictions, which are made more than a year in advance of products making it to the selling floor, cover multiple areas within the industry, such as childrenswear, womenswear, both for clothing and accessories.

To gain insight into how trends are predicted, watch our lesson entitled, Trend Forecasting taught by one of the most respected trend forecasters in the industry, Marieke van der Poel, Founder & Chief Forecaster of Proef. In her lesson, Marieke covers the history of trend services, the definition of a trend and the various types of trend forecasting. She explores how trends are predicted, how companies use trend services and why trends services are important to the success of any business, not just fashion. Marieke also discusses what role consumer emotions plays in forecasting trends and the various sources of where and how trends germinate.

image of Pref website Proef – From innovation to brand to product strategy services. (Image credit: getproef.com)

Proef – their services range from innovation to brand and product strategy. (Image credit: getproef.com)

Predicting Trends Powered by AI

iamge of Heuritech - An AI-based fashion trend forecasting service. (Image credit: Heuritech.com)

Heuritech – An AI-based fashion trend forecasting service. (Image credit: Heuritech.com)

AI is gaining momentum in the fashion trend prediction business. Fashion forecasters at WGSN, Heuritech and Pinterest Trends scour catwalk shows, read e-commerce data and analyze social media posts to figure out what our wardrobes might look like.

Heuritech, created in 2013 by two PhDs in machine learning, possesses an AI-based visual recognition technology and a forecasting model that assists apparel brands in quantifying and predicting what people will wear. According to Heuritech, their technology helps brands create a balanced collection assortment adapted to regional market specificities and therefore can reduce the problem of overstocking. By analyzing more than 3 million social images a day they claim that they can provide unbiased data about a brand’s market. From celebrity influencers to mainstream consumers, their data-crunching technology claims to be able to predict trends rather than rely on designers to innovate. I don’t know about you but if we start relying on algorithms and data to create product, where is the creativity in that? Would we ever have had innovators like Coco Chanel, Balenciaga and Alexander McQueen?

Trend Forecasting is Much More Than Number Crunching

iamge Trend Forecasting lesson by Marieke van der Poel referencing the use of experts to help predict trends. (Image credit: UniversityofFashion.com)

Trend Forecasting lesson by Marieke van der Poel referencing the use of experts to help predict trends. (Image credit: UniversityofFashion.com)

In a recent conversation with Marieke van der Poel of Proef, we discussed the issue. She said that the concept of data crunching is a bit like ‘driving a car while looking in the rear-view mirror without knowing where you are going.’ I couldn’t agree more. Marieke calls this ‘referentialism’ and she asserts that “we live in a time where we refer to data directly as a source, whereas our human drivers are much more complex“.

According to Marieke, “with predictive analytics, it again depends on the input, and whilst AI is growing in meta analysis, it cannot tell us what people will want, yet”.

Relying solely upon social media analysis where there’s an abundance of curated content and people are too dependent on algorithms, it fails to consider where certain concepts can go. The data collected only deals in the ‘now’.

Trend forecasting today is a combination of understanding the now, pattern recognition and intuition. It also involves the way people are reacting to social, political and environmental issues to create new concepts. A thoughtful trend forecaster uses a philosophical paradigm whereby the process is often highly intuitive, utilizes emotional abstracts and conceptional thinking.

Trend Predictions for 2025

As we move into the new year, several sources have predicted their colors and trends for 2025.  For example, WGSN’s Color of the Year prediction is Future Dusk and at the Pantone Color Institute it’s Pantone 17-1230 Mocha Mousse.

image of WGSN & Pantone's 2025 color of the year predictions" Future Dusk & Mocha Mousse

WGSN & Pantone Color of the Year 2025 (Image credit: Pinterest.com)

According to an AI search for the top 2025 fashion colors, it predicted butter yellow, marigold, cocoa, lava red, seafoam green, frog green, sky blue and pink blossom. But of course, their research consists of data crunching from the most recent runway shows.

AI search for 2025 Color Trends based on data collected from most recent runway shows (Image credit: Effective Colors.com)

In terms of clothing trends, AI has predicted that there will be a return to boho chic, sleepwear as daywear, the return of the skinny jean and hot pants, strapless dresses, asymmetric designs, leopard prints, and probably the most exciting trend of all – personalization. That means we have finally been given the right to choose our own style!

Is Fashion Photography Doomed?

Mother & Father of Fashion Photography Louise Dahl-Wolfe & Norman Parkinson

The Mother & Father of Fashion Photography: Louise Dahl-Wolfe 1950 Dior (Image credit: Christies) and Norman Parkinson 1960 Jaeger (Image Credit: Norman Parkinson Archives)

Ask any fashion designer just how important choosing a photographer is in promoting their brand and they will tell you, in a word…critical. Ever since the invention of photography (1822), fashion designers made the leap from fashion illustration to photography. Now, upon the advent of Generative AI, will we be making yet another leap?

In this blog post we explore some of the most iconic fashion photographers and their photographs from the past century (1920-2024). These masters were not only responsible for a brand’s essence but for the zeitgeist of its era.

Whether it’s an image for a trade publication, fashion magazine, fashion college application, job portfolio or posted to social media channels, choosing the right photographer is KEY to every fashion designer.

Fun Fact: The first photograph was taken using a technique called heliography, developed by French inventor Joseph Nicéphore Niépce in 1822.

The Mother & Father of Fashion Photography

 The Mother of Fashion Photography is Louise Dahl-Wolfe. She depicted women ‘in new contexts’ and took fashion photography to a new level. To this day, her work continues to inspire many photographers.

The Father of Fashion Photography is Norman Parkinson. From his apprenticeship to British court photographers Speaight & Sons in 1931, through the social and stylistic upheavals of the 1970s and 1980s, Parkinson remained at the forefront of fashion photography until his death in 1990. Parkinson described himself as a “craftsman” rather than an artist, and explained his style as “moving pictures taken with a still camera”. (see images of Louise Dahl-Wolfe & Norman Parkinson above).

The Golden Age of Fashion Photography (1920s-1950s)

3-Photographed by Baron Adolph de Meyer, Vogue, September 1920

Baron Adolph de Meyer for American Vogue 1920 (Image credit: Vogue.com)

Baron Adolf De Meyer (1868-1946): The first official fashion photographer for American Vogue in 1913 Known for his dreamy, beautifully lit photography, he was called “the Debussy of photography”.

Edward Steichen - Model wearing a headdress and brocade coat (1925) & Gloria Swanson Behind Lace 1928.

Edward Steichen – a model wearing a headdress and brocade coat (1925) & Gloria Swanson Behind Lace (1928) (Image credit: © 1930 Condé Nast Publications Nelson-atkins.org)

Edward Steichen (1879-1973): Renowned for his innovative use of lighting and composition, Steichen’s Vogue covers from the 1920s and 30s elevated fashion photography to an art form.

Horst P. Horst Study in Ivory 1982 (Image credit: JacksonFineArt.com)Horst P. Horst Study in Ivory 1982 (Image credit: JacksonFineArt.com)

Horst P. Horst (1906-1999): Horst’s surrealist compositions, often featuring mannequins and exotic objects, redefined the boundaries of fashion photography.

 Richard Avedon 1955

Richard Avedon (1923-2004): Avedon’s iconic portraits captured the essence of high fashion with a raw, emotional intensity. (Image credit: avedonfoundation.org)

7-Irving Penn - Black and White Vogue cover (Ann Patchett) New York 1950 @Conde Nast

Irving Penn – Black and White Vogue cover (Ann Patchett) New York 1950 @Conde Nast (Image credit irvingpenn.org)

Irving Penn (1917-2009): Penn’s meticulous attention to detail and his ability to elevate everyday objects to works of art made him one of the most influential photographers of the 20th century.

The Swinging Sixties and Seventies

David Bailey Jean Shrimpton 1960

David Bailey Jean Shrimpton model 1960 (Image credit: BigDog.Media)

David Bailey (1938): Bailey’s Swinging London portraits of iconic figures like The Beatles, Jean Shrimpton and Twiggy captured the rebellious spirit of the 1960s.

9-Helmut Newton British Vogue 1965 Helmut Newton (1920-2004): Newton’s provocative and often controversial photographs challenged societal norms and pushed the boundaries of fashion photography. (Image credit: vogue.com.uk)

10-Guy Bourdain 1979

 Guy Bourdain (1928-1991): Bourdin’s surreal and often disturbing images blurred the lines between fantasy and reality, creating a unique visual language. (Image credit: Plastik magazine)

The Eighties and Nineties: Supermodels and Excess

Peter Lindbergh

 

 Peter Lindbergh (1944-2019): Lindbergh’s iconic black-and-white portraits of supermodels like Cindy Crawford and Naomi Campbell celebrated natural beauty and individuality. (Image credit: Vogue.com)

12-Herb Ritts _Versace 1990

Herb Ritts (1952-2002): Ritts’ glamorous and often sensual photographs of celebrities and supermodels captured the excess and opulence of the 1980s and 90s. (Image credit: artandantiquesmag.com) 

The 21st Century: Digital Age and Diversity

teven Meisel & Madonna 2009

Steven Meisel (1954):  Meisel’s elaborate and often theatrical photographs, especially of Madonna (2009), have defined the look of high fashion for decades. (Image credit: Medium.com)

Tim Walker- Tilda Swinton 2012Tim Walker (1970): Walker shot his first Vogue fashion story at the age of 25 and is known for his imaginative and often surreal photographs that transport viewers to fantastical realms. (Image credit: theguardian.com)

15-Annie Leibowitz Drew Barrymore 2005

Annie Leibovitz (1949): Leibovitz’s iconic portraits of celebrities and cultural figures capture their essence with a unique blend of intimacy and grandeur. (Image credit: vogue.com)

 Note: This is just a small selection of the many iconic fashion photographers and images that have shaped the industry. To truly appreciate the breadth and depth of fashion photography, it’s recommended to explore the work of other influential photographers such as Cecil Beaton, Man Ray, Terry Richardson, Lee Miller, Ellen von Unwerth, Roxanne Lowit, Mario Testino, Patrick Demarchelier, Bruce Weber, Giampolo Segura, Lara Jade, Julia Hetta, Mert and Marcus, Lina Tesch, Nick Knight, Inez van Lamsweerde & Vinoodh Matadin, Paul Bellaart, Tommy Ton, Sebastian Faena, A. Rrajani, Cass Bird, Mario Sorrenti, Emily Soto and Zhang Jingna.

Although he wasn’t known for creative photography, I would be remiss if I didn’t include Bill Cunningham. Bill shot my work for Women’s Wear Daily and was later known for his street photography at The New York Times.

AI’s Impact on Fashion Photography: A New Era of Creativity?

Artificial Intelligence (AI) is revolutionizing the fashion industry, and fashion photography is no exception. From enhancing creative processes to streamlining production, AI is reshaping the way we capture and perceive fashion.  

1. Image Generation and Editing:

  • AI-Powered Editing Tools: Advanced software like Adobe Photoshop, powered by AI, automates tasks like color correction, noise reduction, and object removal, saving photographers time and effort.  
  • Generative AI: AI algorithms can create entirely new images based on specific prompts, allowing for the generation of unique and imaginative fashion visuals.  

2. Virtual and Augmented Reality:

  • Virtual Fashion Shows: AI enables the creation of immersive virtual fashion shows, where models can showcase designs in virtual environments.

DO YOU HAVE A FAV PHOTOGRAPHER YOU’D LIKE TO ADD? 

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ANNOUNCING : OUR BACK TO SCHOOL SALE

UoF back to school promo image

School is back in session and we’re at your service !

Our mission is your success and so, if you are a student or teacher at a high school or college from anywhere around the world, and you are looking for help with your curriculum and projects, then we’re here for YOU!

We have 550+ on-demand video lessons in 13 different disciplines all taught by fashion professors & industry pros:

  • Draping
  • Pattern making
  • Sewing
  • Fashion Drawing
  • Knits
  • Menswear
  • CAD Art: includes Illustrator, Photoshop, Procreate, 3D design &  textile design
  • CAD Pattern making
  • Accessories: includes handbags, shoes & small leather goods design
  • Product Development
  • Childrenswear
  • Swimwear
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Paris Olympics 2024 Fashion: Technology & Sustainability

athlete wearing smart running uniform

Olympic Runner (Image Credit: Exeleonmagazine.com)

In last week’s blog, we covered and gave high marks to some of the best Opening Ceremony Olympic fashion. This week, we will discuss the role that technology & sustainability play in Olympic fashion.

Fun Fact: At the first Olympic games, held in Athens in 1896, athletes wore their own sports apparel, even during the protocol events and ceremonies. It wasn’t until the London 1908 Olympic Games that the development of formal uniforms gave spectators and the media the opportunity to compare the delegations. By the 1924 games, which were held in Paris, many delegations adopted a national uniform, emblazoned with a patriotic touch and that trend continues today.

TECHNOLOGY

Enhancing Athletic Performance  

As the Olympics became the biggest national branding showcase in the world, it also became increasingly competitive in terms of product endorsements. Sports companies not only invest billions on marketing and advertising, but also on R & D, producing fabrics and devices specifically designed to improve athletic performance.

Throughout the years, we have seen devices that monitor heart rate and materials that provide the athlete with better muscle support, better water repellent, better heat dispersion, and materials that are lighter and are efficient shock absorbents.

We are entering an age where technology and fashion are playing an ever-increasing role in the Olympic games, thanks to a series of acronyms: R & D (research and development, IoT (the internet of things), VR (virtual reality), AI (artificial intelligence), DT (digital twin) and (BD) big data. Let’s explore:

LZR Racer suit by Speedo 2008

Speedo’s 2008 Fastskin LZR Racer suits were later banned.  (Image Credit: invention.si.edu)

Remember back in 2008, when Speedo caused a controversy with their record-breaking full body swimsuit called Fastskin LZR Racer? That suit dramatically improved swimmers’ results at the Beijing 2008 Olympic Games by significantly reducing friction with the water. Swimmers who wore the new suit won 98 percent of the swimming medals in Beijing. It wasn’t long before full body suits were banned from use in competitions. In fact, professional swimmers today are forbidden from competing in swimwear that contains polyurethane or rubber.

But, that did not stop Speedo’s research and development team who ahead of Paris 2024 launched a new generation of swimsuits that were coated with technology originally used to protect satellites. According to Speedo, the swimsuits have the lowest water absorption and longest water resistance benefit, leaving athletes feeling almost weightless in the pool. Let’s see if that suit will cause a controversy in 2024.

Ken Ono images depicting digital twin technology –  comparing Olympic gold medalist Lilly King with another swimmer. (Image Credit: scientificamerican.com)

Another thing to watch is the U.S. team’s use of  digital twin technology‘, which evaluates and improves race performance. Ken Ono, a mathematics professor from the University of Virginia (UVA) and his team of students, created digital twins of swimmers and worked with U.S. swim team members, August Lamb and Kate Douglass, to test them ahead of the Paris Games. The digital versions accurately replicate a swimmer’s movements and offer valuable insights to coaches providing information on drag force, a critical factor affecting a swimmer’s performance. The technology allows athletes to make adjustments to their technique, based on the data provided. By virtually experimenting with an athlete’s digital doppelgänger, they can easily run different race scenarios to determine that swimmer’s optimal race plan, their “formula” for success.

Devices, AI Tools & IoT 

At the 2014 Sochi Winter Olympics, smart clothing debuted. Canadian company Hexoskin worked with gold and silver medalist freestyle skiers to create Wearable Bluetooth vests that tracked vital signs like heart rate, breathing and VO2 max (how much oxygen your body uses while exercising) to better monitor an athletes’ physiological state and to improve their performance.

By 2024, wearable devices now include armbands and biometric sensors that are devoted to providing real-time data for analyzing the physical situation of athletes’ heart rate, muscle activation, and level of fatigue which empower the athletes and their coaches to develop their training programs more efficiently. In addition, motion capture systems and AI-driven analysis provide detailed insights into technique and form, helping athletes fine-tune their abilities to reach optimal performance.

image of CoolMitt

Cool Mitt Technology (Image Credit: IoTWorldToday.com)

With warmer-than-average summer temperatures, competing athletes will face yet another challenge, heat.  To combat the heat, some Olympians are turning to a mitten-like device designed to keep them cool during competition. Designed by Stanford University biologists Craig Heller and Dennis Grahn, the CoolMitt is a portable cooling product that offers the wearer a smart way to cool down for up to eight hours on a single charge. Athletes place their hands on the water-filled pad inside the mitt, which is kept at a cool 50 to 53 degrees Fahrenheit. CoolMitt’s vasocooling technology circulates cooler blood back to the athlete’s heart and muscles.

Techno Apparel, Algorithms, AI & Big Data

Swiss sportswear brand On is the latest company to embrace advanced “spray-on” materials with a “revolutionary” spray on robot-made sneaker

Swiss sportswear brand On and their  “revolutionary” spray on robot-made sneaker (Image Courtesy: CNN.com)

In the past, smart shoes were designed to track and analyze movement patterns by cutting the potential risk of an Achilles heel and advising the athlete on their threshold for motion and exertion. Fast forward to 2024, Nike and Adidas unveiled their new trainers with their latest tech. Nike Alphafly 3 ($300) weighing 198 grams, is an updated version of marathon winner Eliud Kipchoge’s record-breaking pair which now have a wider plate and more cushioning. While the Adizero Adios Pro Evo 1 ($500) weighing 138 grams, is 40 per cent lighter than any other shoe Adidas has ever created.
But what’s really getting all the buzz is Swiss sportswear brand On, the latest company to embrace an advanced “spray-on” material, they call LightSpray. It’s a “revolutionary” spray on robot-made sneaker designed to be more adaptable, dynamic and supportive than your average running sneakers. The $330 shoes will be worn by Olympic silver medalist Helen Obiri at the Paris 2024 Games. In addition to be lighter than any other running shoe, the company claims its technology reduces the carbon emissions of producing a shoe’s upper by 75%, compared to other sneaker models. Therefore making a big move towards a more sustainable, circular future.
Big data analytics platforms analyze huge quantities of information from a wide array of sources such as wearable tech, cameras, and sensors that provide a detailed overview of athlete performance. And by using algorithms within AI machine learning architecture, coaches and athletes can use these insights to build strategies on ways to improve performance.
For example, cutting-edge technology created by Swiss watchmaker Omega, the official timekeeper of the Olympic Games since 1932, include AI-driven computer vision cameras specially designed to focus on starting blocks for runners who have built-in sensors that measure an athlete’s force against the footrest at 4,000 times per second. The integrated sensors feed the data to an on-site computer, informing race officials of potential false starts by up to a tenth of a second. The Internet of Things!

SUSTAINABILITY

Ralph Lauren’s CLARUS 100% Recycled Cotton Polo shirts for Team USA (Image Credit: ralphlauren.com)

Team USA – Ralph Lauren utilized CLARUS® technology, patented by Natural Fiber Welding, (NFW), for their polo shirts ($198), a process that lengthens and strengthens recycled fibers using green chemistry. The process transforms cotton fibers into a breathable, high-performance fabric with moisture management and quick-drying attributes similar to plastic-based synthetic fabrics like polyester and nylon.

Chinese Taipei's opening ceremony outfits. (Courtesy of Just In XX)

Chinese Taipei’s opening ceremony outfits made with award-winning carbon-captured polyester. (Courtesy of Just In XX)

Team Chinese Taipei (Taiwan) – In a collaboration between material producer Far Eastern New Century (FENC), fabric producer New Wide, and label producer Junmay this team’s uniforms (designed by Justin Yu Ying Chou of JUST IN XX), were made from carbon-captured polyester. FENC created a proprietary biotechnology that captures and reuses carbon emissions. Carbon waste gas is then converted into ethanol, then ethylene glycol, to be combined with petroleum-derived terephthalic acid to form low-carbon polyester. New Wide utilized advanced Nano-Ge Nylon cooling yarn and a single-sided mini loop structure to develop fabric for the official uniform’s polo shirt. Technology = Sustainability!

team Ireland Olympic uniforms

LW Pearl by Laura Weber for Team Ireland Paris 2024 Olympics Credits: LW Pearl by Laura Weber photography by Matthew Thompson

Team Ireland – The suit worn by this team was created and manufactured by Dublin-born, New York-based designer Laura Weber. It is made from ECO-Hybrid taffeta (a fabric used in luxury clothing), a sustainable material made from recycled T-shirts and PET bottles and patented by Japanese company Teijin Frontier. The fabric is lightweight, keeps athletes cool in the summer heat, is water-wicking, and moisture-permeable.

Before the digital era, training was largely driven by the experiences of older gymnasts and coaches. Things have changed. Many countries have ‘sports science teams’ that use VR goggles to assist athletes and AI-powered big-data platforms to capture athletes’ motions, all designed to create winning strategies and outcomes.

Techno Couture

8 digital renderings of US Olympic Gymnast team leotards

Digital renderings of the eight designs created by GK Elite for the U.S. Gymnastics Team. (Image Credit: Washingtonpost.com)

Two years and the use of technology resulted in eight leotards created for the U.S. Gymnastics Team by leotard company GK Elite. Each gymnast’s set of eight competitive leotards include more than 47,000 crystals and were created using a zero waste cutting technique, the sublimation process (whereby designs are printed onto sheets of paper and heat-transferred onto the fabric), and a rhinestone-transfer machine that individually places crystals onto the heat-transfer paper. The leotards and glued together and then sewn. Some crystals are applied individually with their placements guided by a laser along necklines and near seams. Other crystals are hand-placed with tweezers. These leopards are not available to the public, but the estimated retail cost of each is about $3,000.

More Olympics Fun Facts:

Did you know that past Olympic designers included: André Courrèges, Issey Miyake, Eiko Ishioka, Stella McCartney and Christian Louboutin?

The youngest athlete in Summer Olympic history was Dimitrios Loundras, a male gymnast from Greece, who was 10 years old when he won a bronze medal in the 1896 Athens Olympics.

The oldest athlete was Sweden’s Oscar Swahn, who at 72, competed in shooting at the 1920 Antwerp Games.

Care to share any other fun facts you may know about Olympic fashion?