University of Fashion Blog

Category "Sustainability"

UOF INSTRUCTOR UPDATE: RISHABH MANOCHA

University of Fashion is proud and fortunate to have such a wonderful team of creative and entrepreneurial instructors willing to share their knowledge and expertise. In our 14th year as the first and largest online fashion education resource, we have maintained the of highest standards when selecting our teachers.

This week’s blog post is a continuation of our instructor spotlight series and will focus on the work of Rishabh Manocha, creator of our 13-part menswear series, whose passion and respect for bespoke craftsmanship has made him one of UOF’s most popular instructors.

RISHABH MANOCHA

Rishabh Manocha

Rishabh Manocha wearing his bespoke suit handcrafted in fabric by Dormeuil (Image credit: @kirktruman)

Rishabh Manocha is a New York City based designer and bespoke tailor who established his eponymous label in 2017. An alum of Parsons School of Design and Central Saint Martins, Rishabh credits his education with Savile Row tailors for the technical soundness that complements his conceptual designs.

 

man buttoning suit jacket

Rishabh Manocha (Image credit: @kirktruman)

Artisanal integrity, sartorial heritage and the form-function dialogue, are integral aspects of Rishabh’s work. Expounding norms of bespoke tailoring as a means to understanding the human psyche is a fundamental tenet of the label. Rishabh travels extensively to research Italian French and UK mills and denim from Japan.

A Rishabh Manocha bespoke suit in pre-fitting (Image credit: Rishabh Manocha)

 

As a master of bespoke tailoring techniques, Rishabh carries out these techniques personally for his men’s and women’s bespoke commissions across the United States, UK and the Middle East.

suit basted

Bespoke tailoring techniques by Rishabh Manocha (Image credit: Rishabh Manocha)

men's collarless suit basted

Rishabh Manocha’s basted bespoke suit (Image credit: Rishabh Manocha)

 

Deeply driven by sustainability, ethical sourcing practices and transparent supply chain, Rishabh recently co-founded Lehzaa, (in Urdu means individual style), an e-commerce women’s ready-to-wear label with Omani business partner Mrs. Mrunal Khimji. Watch for their soft launch in May 2023 at www.lehzaa.com

Co-founders of Lehzaa - Mrs. Mrunal Khimji and Rishabh Manocha

Co-founders of Lehzaa – Mrs. Mrunal Khimji and Rishabh Manocha (Image credit: Rishabh Manocha)

In addition to his bespoke business, last year Rishabh branched out into leatherwork, creating wallets and briefcases to compliment his clothing.

wallet and briefcase

Rishabh Manocha leatherwear: wallets & briefcases (Image credit: Rishabh Manocha)

According to Rishabh, the world is changing. He claims that in addition to his clients having an eye for craftmanship, they seek sustainably made clothing that can stand the test of time… and they are willing to pay for it. His design philosophy encompasses:

  1. Using sustainably sourced fabrics from Italy and England
  2. Focusing on silhouettes designed to flatter every body type
  3. Making garments from recycled and upcycled real fur that are made in NYC
  4. Creating a range of bespoke leather goods for the discerning accessory wearer
basted men's jacket

Rishabh Manocha pad-stitched bespoke suit jacket (Image credit: Rishabh Manocha)

When not with his measuring tape, Rishabh devotes time to learning yoga, languages, and gastronomy. His vision is to see a more conscious and empowered consumer, ‘one garment a time’.

View Rishabh’s UOF menswear lessons:

More about Rishabh

Rishabh Manocha frequently teaches one-on-one online lessons in pattern drafting and tailoring. For more info contact him directly at info@rishabhmanocha.com

Follow him @rmanochabespoke

Visit his website rishabhmanocha.com

HOW INDIA IS BECOMING THE NEXT BIG LUXURY MARKET

Looks from Dior’s Pre-Fall 2023 Collection in Mumbai. (Photo Credit: Getty Images)

By now, every dedicated follower-of-fashion has seen the extraordinary Dior Pre-Fall show images from Mumbai that flooded social media with the iconic Gateway of India as backdrop. Having spent seven years working/designing in India, the Dior show was of particular interest to our founder Francesca Sterlacci (FYI-the Taj Mahal hotel is across the street from the Gateway). Francesca’s love of Indian handicrafts, the preservation of those crafts, and female empowerment within the fashion industry are all missions she shares with Dior’s creative director Maria Grazia Chiuri.

The March 23rd Dior show was not only a celebration of Indian culture and craft, but of its women and its commitment to diversity and inclusivity. Created by women for women, the show reinforced India’s long-standing role in manufacturing European high fashion and the growing power of its luxury consumers. The Dior/India collaboration was a showcase for all the ways the French Maison is interlinked with the artisanship of Mumbai, specifically the Chanakya School of Craft.

Behind the scenes of the Dior and Chanakya School of Craft collaboration. (Photo Credit: WWD)

Originally founded in 1986 by their father Vinod Shah, daughters Karishma Swali and Monica Shah established the Chanakya School of Craft (CSC) in 2016; a foundation and non-profit school dedicated to craft, culture and women’s empowerment and whose mission is to preserve and promote the age-old heritage of hand embroidery.

Today, the school has educated over 700 women providing them with employable skills and autonomy over their lives and their future, making embroideries for international labels such as Dior, Fendi, Gucci, Valentino, Lanvin and Prada. An immersive one-year program on master crafts covering over 300 techniques is taught, while also covering modules on business acumen, basic finance and starting new ventures. The benefit is twofold: ancient techniques and skills are revived while also being rejuvenated by the joy and ambition of those who have finally been empowered. Women of all communities in India can now create their art safely, transforming not just their own lives but the lives of those around them.

The highest education is that which does not merely give us information, but makes our life in harmony with all existence.” ~Rabindranath Tagore

Chanakya School of Craft- Mumbai India (Image credit: Chanakya.school)

The show was a testament to Chanakya and Dior’s shared commitment of promoting female empowerment, diversity and inclusivity. In addition to the beautiful embroideries made by women, Dior’s casting of models for the show were a mix of Indian and Western models in a diverse range of body types and skin tones.

Dior’s landmark Pre-Fall 2023 collection was also a celebration of the luxury house’s commitment to sustainability. The brand has been making a concerted effort to reduce its carbon footprint and promote sustainable fashion and the show featured pieces made from sustainable materials such as organic cotton. Dior announced its commitment to using only sustainable cotton by 2025.

 

A look from from Dior’s Pre-Fall 2023 Collection in Mumbai. (Photo Credit: Vogue)

The Dior collection was a beautiful tribute to India’s vibrant and colorful culture and its women. It was also a perfect example of how fashion can be a powerful tool for cultural exchange. Models walked down the historic square dressed in sari-inspired drapes, kurta shirts, Nehru jackets, sherwanis and lungi skirts in a color palette of rich reds, blues, greens, and golds, featuring intricate embroidery work created by hand, by female artisans from Mumbai.

Looks from Dior’s Pre-Fall 2023 Collection in Mumbai. (Photo Credit: Vogue)

Maria Grazia Chiuri took the final bow in the presence of a bevy of movie stars, influencers, royalty and, of course, the Ambanis (children of Mukesh Ambani, the richest person in India and Asia and the world’s ninth richest person). India has officially secured its place on the luxury fashion map!

 

OTHER LUXURY BRANDS THAT HAVE SHOWN IN INDIA

YSL 1989 show in India. (Photo Credit: Vogue)

While in the past other luxury brands have held shows in India (Chanel, Gucci, Louis Vuitton, Pierre Cardin, Yves Saint Laurent, Valentino and Prada), Dior was the first European luxury brand that held an official calendar show in India with their Pre-Fall 2023 collection.

WHAT DOES THE DIOR SHOW MEAN FOR INDIA’S LUXURY MARKET?

Looks from Dior’s Pre-Fall 2023 Collection in Mumbai. (Photo Credit: The New York Times)

Dior’s Pre-Fall 2023 show in Mumbai was quite a success. The turnout of boldface names across industries was high, including India’s leading celebrity Virat Kohli and Bollywood stars such as Deepika Padukone and Priyanka Chopra Jonas.  The event was significant as it signaled India’s growing luxury status.

The Gateway to Mumbai. (Photo Credit: The National)

As luxury brands tap new markets in a hunt for their next billions, Dior became the first fashion house to unveil their latest collection in India.  The strategic and symbolic value of Dior’s staging their show at Mumbai’s Gateway of India monument is akin to when Fendi staged a fashion show on the Great Wall of China in 2007, a move that foreshadowed the importance of Chinese consumers to the luxury industry over the next decade.

The event was significant as it marked Dior’s entry into India’s luxury market which has been growing rapidly over the past few years. According to a report by Deloitte, India’s luxury market is expected to grow at a CAGR (compound annual growth rate) of 10 – 15% over the next five years. This growth is being driven by an increase in disposable income among India’s middle class and a growing appetite for luxury goods among younger consumers.

To learn more about the types of handicrafts used in the Dior collection, view our Tambour beading and hand embroidery lessons taught by Hand & Lock Award winner Silvia Perramon:

DO YOU BELIEVE INDIA WILL BE THE NEXT LUXURY MARKET HOT SPOT?

 

 

WHY NOT HAVE YOUR NEW YEAR’S RESOLUTION BE ABOUT SUSTAINABILITY?

- - Sustainability

Climate activists. (Photo Credit:Prakati India.in)

Happy New Year! As we kick off 2023 in style, let your New Year’s Resolution count. Why not look to become more sustainable this new year, both personally, as well as in your work as a fashion professional or as an aspiring one?

The start of a new year is often a time of reflection. A time to learn from past mistakes. Were you as eco-minded as you would have liked last year? Did you compost? Did you make fashion purchases with landfills in mind? Was sustainability top of mind when you chose fabrics for your designs? Well then, maybe it’s time you do.

Climate change has been one of the biggest topics of conversation this decade, with activists like Greta Thunberg emphasizing the damning scientific facts about the future of Mother Earth. It’s the voices of our younger generation that are crying for help, and they are within their rights. If we all don’t get onboard and make changes, they will inherit a very unlivable earth.

Unfortunately, the fashion industry is known as one of the biggest and most damaging pollutants to our planet and although some strides have been made over the years, we have a long way to go in becoming carbon-neutral. It’s almost ironic that the fashion industry, who is extremely vital in implementing trends and can influence the buying habits of a majority of consumers, is not doing more.

Regulation, circularity, greenwashing and climate resilience will be hot topics in the year ahead. (Photo Credit: Getty Images, Renewcell, and Shutterstock. Collage by BoF)

Consumers buy what they are offered. And if fashion brands don’t offer sustainable products, then consumers don’t get to buy them. Simple. In a survey conducted by McKinsey during the beginning of the Covid-19 pandemic, “67 percent [of respondents] consider the use of sustainable materials to be an important purchasing factor, and 63 percent consider a brand’s promotion of sustainability in the same way.”

Therefore, consumers could BE the solution if only they were being offered sustainably-made products. The pressure for sustainability high. Data provided by Launchmetrics’ proprietary algorithm that measures Media Impact Value (MIV is a monetary representation my company uses for brand performance), reveals that the MIV for sustainability grew by 54% during the first semester of 2022 compared to the first semester of 2021, accounting for $2 billion and $1.3 billion in value, respectively.  The data revealed just how much discussion ‘sustainability’ generated in the media, as well as how many placements the word generated across sectors. When comparing the growing MIV to the placements that the industry generates, it is clear that consumers are beginning to make changes towards going green. This shift indicates that brands need to reevaluate their operations to project the right brand image. In order to achieve this, fashion companies need to take more concrete steps to incorporate sustainability, a process which goes further than just brand images and campaigns.

True sustainability should guarantee that the creation of each garment is environmentally and socially sound, from textiles to manufacturing all the way to fair pay and workers’ conditions. This is a massive change for an industry that has struggled with wasteful operations and negative environmental consequences for years. The fashion industry is responsible for the production of up to 10% of the global carbon dioxide output and accounts for one-fifth of the 300 million tons of plastic produced globally each year, according to the United Nations Environment Program (via Bloomberg). So obviously, incorporating sustainable practices is a challenge for the fashion industry. Nevertheless, many designers, brands, and manufacturers are open to embracing climate change.

The need for fashion to go green. (Photo Credit Getty Images)

There is some hope. In fact, fashion accounted for $618 million in MIV when it came to sustainability during the first semester of 2022, according to Launchmetrics’ sustainability report, “Making Sense of Sustainability,” which was produced in partnership with the Camera Nazionale della Moda Italiana. The report analyzed data from multiple platforms between January 2021 and October 2022. The fashion industry accounted for one-third of the overall sustainability conversations, indicating how open it is to committing to a greener future. Very encouraging.

Vivienne Westwood in February, 2018 in London. (Photo By Getty Images)

Dame Vivienne Westwood, known as the Queen of Punk was a true climate activist. Sadly, the groundbreaking designer passed away on December 29, 2022 at the age of 81. As one of the last independent brands in the UK, Westwood used her voice to educate the industry on climate change and sustainability. She was as notorious for her Kings Road Sex shop, as she was for her activism and ecological crusading. For the past 20 years Westwood supported hundreds of causes, NGOs, grass root charities and campaigns including Amnesty International, War Child and Liberty, as well as launching her own campaigning movement – Climate Revolution. She is was an ambassador for Greenpeace and in 2013 designed their official ‘Save the Arctic’ logo. In 2015, Westwood launched a global campaign to stop drilling and industrial fishing in the Arctic region.

Stella McCartney, pictured here with Vivienne Westwood in Paris in 2019, said: ‘fur is immoral, cruel and barbaric’. (Photo Credit: Getty Images_

Following in Westwood’s activism footsteps is Stella McCartney. She has been a true pioneer in the climate change movement for decades and always works with innovative sustainable textiles. The fashion industry grapples with the pressure of continuous growth, while still publicly pledging to slash greenhouse gas emissions. According to an interview with Vogue magazine, McCartney believes a balance can be struck between the two. “I do believe if we can continue to progress, and if we truly want it, then we can replace bad business with clean business,” she says.

This is just one of the reasons McCartney continues to team up with innovators that are developing more sustainable materials such as Econyl, a regenerated nylon created from discarded fishing nets and other plastic waste. In early 2023, the brand will launch its first commercially available, fully circular garment: a parka made from Econyl that is 100 percent recycled and recyclable. McCartney previously launched an Infinite Hoodie in collaboration with Adidas in 2019, made using NuCyl, a fiber designed to be broken down and reused into endless future garments. Only 50 were available at the time.

Stella McCartney is launching a new fully circular parka made from Econyl that is 100 percent recycled and recyclable. (Photo Credit: Stella McCartney)

“The parka fully closes the loop—it’s taking 100 percent waste and then [when you’re finished with it] you can either bring it back to a Stella McCartney store or you can use the QR code on there and post it, and we can then recycle it back into fiber and make it into another garment,” McCartney explains. “It’s really cool—for me it’s cooler than just going, ‘Oh, I really love neon green fuzzy boots this season.’ It’s the most fashionable thing you can do if you’re working in the world of fashion right now.”

Along with Econyl, McCartney has partnered with Bolt Threads on its Mylo “un-leather,” made from mushroom roots (the designer was part of an early “consortium” of brands backing the company) and a “wine leather” made by the Italian company Vegea made from grape waste. Meanwhile, McCartney has also helped set up a new $200 million fund called Collab SOS, which invests in companies including Bolt Threads. Other projects the fund has supported are: Natural Fiber Welding, which has created a plastic-free leather alternative called Mirum, and Protein Evolution, a start-up that has developed a process designed to allow plastic waste (including nylon and polyester) to be infinitely recycled.

“It’s important for me personally to put investment into those new start-ups and into the future of fashion because I’m in fashion,” McCartney says of her involvement in the fund in an interview with Vogue. “I’m working every day alongside so many incredible tech brands. We’re working on developing materials together and solutions, and then I’m bringing them into a business model. For me to use my partners [and] my contacts to upscale everything [via the fund]—then you can truly see a meaningful change.”

McCartney has been advocating for these textile changes within the designer community for several years now, however, she states that legislation is what is really needed for significant progress to be made. This is why she attended the G7 Summit in Cornwall in 2020 and is among a number of designers to have backed The Fashion Act in New York—a proposed bill that would require any fashion brand that does business in New York and has an annual global revenue of over $100 million to disclose their greenhouse gas emissions, as well as their energy, water, material and plastic usage, and chemical management.

McCartney makes it clear that government policies need to change around the issues of climate change. “I just thought I’d go to [Central] Saint Martins and be a fashion designer,” McCartney jokes in a Vogue interview. “But there’s a lot of work to be done. I have my political hat on or my fashion hat on; I’m a bit confused as to which one to wear half the time.”

Stella McCartney is not the only fashion designer to tirelessly work as a climate advocate. There are countless others ranging from young designers to more established brands such as, Gabriela Hearst, Mara Hoffman, Eileen Fisher, Katie Jones, Alejandra Alonso Rojas, Morgane Sézalory of Sézane, Alexandra Sipa, Emma Hill of Damson Madder, Teodora And Pavel Lozanov of Bogdar, Kevin Germanier of Germanier, Roopa Pemmaraju, Conner Ives, Misha Nonoo, Christy Dawn, Jonathan Cohen, Zero + Maria Cornejo, Katharine Hamnett, Christopher Raeburn, and Sandra Sandor to name a few.

MATERIAL EXCHANGE

If you are looking for ways to become more sustainable in your designs, you can join the Material Exchange organization. They are offering a workshop on Thursday, January 12th from 9 AM to 3 PM EST. It will be a remote impact-reduction workshop and will offer insights into sustainable sourcing solutions, as well as the know-how to adopt these solutions into your brand’s sourcing workflows. Topics covered will include: implementing sustainable design strategies; calculating transportation, material, and product impacts; assessing hotspots; shifting to responsible sourcing methods; adopting a circular business model; and creating engaging take-back plans. Participants will receive a Certificate of Completion at the end of the course!

Workshop details

What: Fashion Assessment and Impact-Reduction Workshop co-hosted by the USFIA and Material Exchange

Where: online

When: Thursday, January 12th from 9 AM to 3 PM EST

Who: any and all fashion professionals trying to reduce the environmental impacts of their products and work toward circularity at their companies

Fee: $165

Here is the link to register:

https://www.usfashionindustry.com/index.php?option=com_civicrm&task=civicrm/event/register&id=413&reset=1

UOF LESSONS ON SUSTAINABILITY

Be sure to catch UoF’s lessons on sustainable design and sourcing:

Introduction to Sustainable Fashion Design

 

Meet Sustainable Designer Parron Allen

 

 

Sustainable Materials For Fashion Design

 

Designing, Producing & Marketing a Sustainable Collection

So tell us, what will you do to create or purchase more sustainable fashion?

GOT THE HOLIDAY SPIRIT? LOOKING FOR THAT LAST MINUTE GIFT?

Five days until Christmas, the clock is ticking and suddenly you remember that you forgot someone on your Christmas gift list. OMG!

It’s too late now to order from Amazon, so what are you going to do? Solution…give a unique gift certificate to the world’s largest fashion education video library!

Our once-yearly sale expires 1/1/23 and so there’s still time to get in on our discount.

Get a yearly subscription for $40 off (was $189/now$149) or $5 off the first month of a monthly subscription (was $19.95/now$14.95). Click here to made it happen: https://www.universityoffashion.com/holiday-offer/

If you are already a University of Fashion monthly subscriber or free member, just log in as usual and look on your left for one or more “Upgrade” offers equivalent to the above! Remember, all subscriptions gives unlimited access to every lesson on our entire website, that’s 500+ lessons!

 

WHY UNIVERSITY OF FASHION?

University of Fashion Home Page

University of Fashion has over 500 fashion education video tutorials, taught by fashion profs and industry pros, that both educate and entertain. We have 13 different disciplines to learn from: draping, pattern making, sewing, fashion art, CAD fashion art, CAD pattern making, menswear, knits, childrenswear, accessories, product development, and a fashion business section that encompasses retailing, merchandising, visual merchandising, branding & licensing,  as well as a lecture series that encompasses textiles, color theory, trend forecasting and lots more. Whether you’re interested in a fashion career, or perfecting your existing skills, or just ‘fashion curious’ – a gift certificate to UoF is THE most unique gift you can give.

Need some convincing? Read some of our testimonials:

“The University of Fashion Online is the most valuable tool that I found in relation to Fashion. It is a complement to my education. It is well structured and very complete. I am grateful to Francesa Sterlacci for having created it. I am also grateful to her Team for their contributions and great effort to put it all together. I love it! it is fascinating. I highly recommend it.” Espie Egger – UoF Subscriber – Switzerland

I was lagging behind in class and didn’t remember all the lessons my professor taught, so I went to the demos on University of Fashion for help. Thanks to the great demos I received a really good grade on the project! ” Chanica Pitaksakorn – Fashion Institute of Technology, Student

Everyone in the fashion industry, whether a student, a hobby aficionado or a professional should have a great resource for reference and support. University of Fashion provides the “how to” at every level for the first timers or just a refresher for the experts. A must have asset.”  Saul Kapilivsky Miami International University of Art & Design, Professor

“I have been teaching middle and high school for over 30 years and today I stand in awe of this amazing fashion tool. The University of Fashion video series is simply too good to be true. Every video is factual and correct. As I watch each video, I say; this is exactly how I teach this. The plus for me is that I do not need to do a demo over and over again before students get it. They can just watch these videos and also broaden their skills even beyond my knowledge. I am so grateful to be introduced to the University of Fashion.”  Callie Melton – Fashion Design Services Instructor/A.P.P.S Chair/FCCLA Advisor/Fort Lauderdale High School

 

DID YOU KNOW THAT WE ALSO HAVE COMPANION BOOKS AVAILABLE?

University of Fashion Book Series: Techniques for Beginners: Draping, Pattern Making & Sewing (Available everywhere)

Our book series was designed to complement our beginner draping, pattern making and sewing video lessons. Each book contains additional information to help with the learning process and they are another a great gift idea! Read some of our Amazon ratings:

DRAPING BOOK TESTIMONIALS 

 

draping book testimonial

draping book testimonialDRAPING BOOK TESTIMONIAL

 

 

 

 

 

 

 

 

 

 

PATTERN MAKING BOOK TESTIMONIALS 

Patternmaking book testimonial

 

 

 

 

 

 

 

 

 

 

SEWING BOOK TESTIMONIALS 

 

 

And for that fashion history buff on your Christmas list, why not get them our founder’s book, Historical Dictionary of the Fashion Industry?

Historical Dictionary of the Fashion Industry book

Historical Dictionary of the Fashion Industry Second Edition

OTHER UOF PERKS

In addition to our 500+ video lesson library you will also be able to access our Resources library consisting of a fashion terminology A-Z, design tools, a marketplace, fashion books, magazines & blog info and a list of fashion schools and fashion museums. You will also gain access to our free croquis templates:

So treat yourself to a UoF subscription or give it as a gift OR why not do both?

MEET PARRON ALLEN

- - Sustainability

THE BROOKLYN-BASED SUSTAINABLE DESIGNER WHO IS

SAVING THE WORLD – ONE GARMENT AT A TIME

Parron Allen (Image courtesy: Parron Allen)

From Mississippi to Brooklyn…you’ve come a long way baby!!

Parron Allen Edwards-Stimola is a Brooklyn-based apparel designer and founder of the eponymous brand, Parron Allen. Parron’s design vision is inspired by his childhood in Lexington, Mississippi. His grandmother, Momma Ruth, expressed her spirit, love, and faith by sewing dresses for the women in her family. Parron witnessed these women shed some of Jim Crow’s burden in the simple yet thoughtful dresses that Momma Ruth made for them – smiling, twirling, and bantering about good things on days of rest. Momma Ruth made dresses as so many Black women did—with whatever materials were available—creating beauty from remnants long before upcycling began its march toward the mainstream.

Upcycled vest/shirt by Parron Allen (Image courtesy: Parron Allen)

Parron’s designs echo this joyous harmony of whimsy and practicality in a voice for the present moment, reclaiming the art of upcycling for his ancestors and creating inventive collections using fabric remnants, discarded textiles, and thrifted garments. Prior to founding his brand in 2021, Parron Allen studied design in the US and UK and honed his skills at Vera Wang, Ellen Tracy, and Rebecca Taylor.

Here’s a preview of the interview, but to watch the full 30-minute version, subscribe to University of Fashion (unless you are already a subscriber). Parron shares his journey: his design process; inspirational and rag resources; his connections and mentors; and the ups and downs of working for himself. You are going to absolutely fall in love with this guy!!!

If you are thinking of creating your own sustainable design brand, then you MUST watch this video interview. The interview is conducted by Noor Bchara of Upcycle Design School, a sustainable designer and former FIT student of UoF’s founder, Francesca Sterlacci. Noor has also contributed three lessons on sustainable design for University of Fashion.

Upcycled trench by Parron Allen (image courtesy Parron Allen)

Parron and one of his mentors – designer Rebecca Taylor (Image courtesy: Parron Allen)

In the interview, Parron answers the questions that all upstart sustainable designers want to know:

  • What inspired you to become a sustainable designer?
  • How did you get started?
  • Do you have a mentor?
  • Where do you get your materials?
  • Do you have funding?
  • What are your production resources?
  • How do you cost your designs?
  • How do you market your work?
  • Where do you sell your collection?
  • What are the challenges of being a sustainable designer?

Parron Allen in his design studio (Image courtesy: Parron Allen)

When asked about his production capabilities, Parron responded that he loves his ‘little sewing machine’, which he uses to do a lot of upcycling with garments that already exist. But when it comes to production, especially his newest pieces, he uses his friend Anita and her small-scale production facility. Parron’s knowledge of draping, pattern making and sewing, is one of his most important assets.

Parron Allen at his famous ‘little sewing machine’ (Image courtesy: Parron Allen)

Parron credits his sharp Instagram marketing skills, @parron.allen, and his sales acumen for the success he’s had in getting his collection into stores such as Art to Ware and Granru. He will also be announcing his own pop-up shop soon.

Art to Ware – one of Parron Allen’s retailers (Image courtesy: Parron Allen)

Granru – one of Parron Allen’s retailers (Image courtesy: Parron Allen)

Once you watch our interview with Parron Allen, you will see how not only is he a very talented designer but that his personality, passion and drive are the key to his success.

For more about Parron Allen:

Instagram: @parron.allen

Website: www.parronallen.com

SUSTAINABLE MATERIALS PART 3: FUR – WOOL – DOWN ALTERNATIVES

 

Stella McCartney champions ethical fashion with fur-free collection. (Photo Credit: Stella McCartney)

Design is not just about product. Design is about responsibility.”

If you haven’t already seen this quote by Dr. Carmen Hijosa of Piñatex, you will, it is ubiquitous on the web. Every eco-friendly brand uses it as its mantra. And, every fashion student in every school on the planet is making sure that they incorporate it into every single one of their classes. After all, if the design process starts at desk of the designer, well then, it’s up to us to be on top of alternative textile and material choices when designing a collection.

In 2021, Google launched a fashion supply chain platform called called Global Fibre Impact Explorer (GFIE) in partnership with Stella McCartney, The Textile Exchange and the World Wide Fund for Nature (WWF), to help fashion brands understand the environmental risk of their raw material sourcing. The tool, which is built on Google Earth Engine and uses Google Cloud computing, assesses the environmental risk of different fibers across regions in terms of environmental factors such as air pollution, biodiversity, climate and greenhouse gases, forestry and water use. In 2022, Google and WWF transitioned GFIE to Textile Exchange, a global non-profit focused on positively impacting climate through accelerating the use of preferred fibers across the global textile industry. Their Friend Level Membership is reserved for small to medium-sized enterprises that generate under $5million in annual revenue, as well as universities, non-profits and NGOs.

Last week we educated our viewers on earth-friendly leather and silk alternatives, that are being created using a variety of materials made from pineapples to coffee grounds, sea shells, cactus, bamboo, mushrooms and spiders, just to name a few. This week we’d like to focus on fur and wool alternatives.

Cruelty-free Fur Alternatives

Last Chance for Animals – Global Ban on Fur (Image credit: lcanimals.com) 

The wearing of fur, just like leather and silk, has long been associated with luxury and wealth. However, beginning in the 1980s and after decades of massive pressure from PETA & activists, many designers and retailers announced that they would stop selling fur due to the cruel methods used in killing the animals. In 2019, California became the first state to make it illegal to sell, donate or manufacture new fur products and in 2021, Israel became the first country to ban the sale of fur clothing, although their are several carve-outs, including one for educational reasons and another that permits residents to buy skins and pelts for religious purposes.

Enter…Tencel® and Koba® faux fur

Faux fur was first introduced in 1929 but didn’t become popular until the 1950s. Due to fur’s growing unpopularity since the 1980s and the fact that many countries are now banning fur farms, the use of faux fur increased. Two reports issued by eco experts at Ce Delft, an independent research and consultancy company, found that five faux fur coats have significantly less impact on climate change than that of one mink fur coat.

Since most faux fur is manufactured with non-renewable petroleum-based products and synthetic fabrics it can be toxic to the environment unless it is recycled properly. Today, technologies and innovations offer new ways to design amazing and ethical alternatives to fur and fake fur as well. Popular kinds of faux fur include faux rabbit, faux fox, shearling, sheepskin, and sherpa and luxury faux fur fabrics include chinchilla, sable, beaver, ermine, marten, lynx, and leopard.

KOBA®  the first vegan faux fur (Image credit: Ecopel.com)

Ecopel, a leader in the development of high end faux fur, supplies more than 300 top fashion brands that have stopped using real fur. In partnership with Dupont, they launched KOBA® faux fur, integrating DuPont™ Sorona® fibers, creating the first faux fur made with vegetal ingredients.

UGG’s new faux fur shoe brand using Tencel®  fiber (Image credit: Tencel.com)  

Lenzing, a leader in the field of botanic cellulose fibers and famous for its flagship brand Tencel®, is providing solutions to faux fur production. Their fibers are derived from certified renewable wood sources using an eco-responsible production process that generates up to 50% lower emissions and water impact compared to generic viscose. In 2021, the company partnered with UGG and debuted Plant Power, a collection of shoes made with carbon-neutral, plant-based materials.

Wool Alternatives

Spinnova partners with the outdoor brand The North Face. (Photo Credit: The North Face)

As we have previously reported, controversies surrounding leather and fur are well-known, however there is a common misconception that wool is a ‘gentle’ fabric that simply implies a ‘haircut’ for sheep. Wrong. According to Plant Based News, “One little-known fact about wool production is its environmental impact: sheep, just like cows, emit large quantities of methane gas, which has several times the global warming potential of CO2. The 2017 Pulse of Fashion Industry Report put wool in the fourth place on its list of the fashion materials that had the highest cradle-to-gate environmental impact per kg of material.” And that doesn’t even touch on the undercover reports of the systemic cruelty involved and the abuse the animals suffer.

Enter…hemp, organic cotton, Tencel®, Spinnova®,  soybean fiber, linen, bamboo, woocoa and nullarbor

Wool had its peak in the 1990s and then continued to be replaced by synthetics and cotton blends. Today’s eco-conscious consumers are shunning animal-derived or petroleum-based fabrics and are searching for alternatives. Luckily, there are options. From cotton to wood to coconuts and soybeans, technology is helping drive the movement. As we have already discussed, Tencel is a great replacement and we covered the benefits of organic hemp, cotton, linen and bamboo in a previous blog. 

But did you know about Woocoa? This is a material created by a group of university students in Colombia made from a coconut and hemp fiber ‘wool’, treated with enzymes from the oyster mushroom. Keep you eye on this space. Another bio-tech creation is Nullarbor, developed by Australian material innovation company Nanolloose. This fabric is created by using bacteria to ferment liquid coconut waste from the food industry into cellulose. Spinnova

Spinnova® is a fiber made by Spinnova, a Finnish sustainable materials company. They are the only company in the world able to create textile fiber out of cellulose without involving any harmful chemicals, minimal water use and emissions, and zero waste.  The company has worked with a number of recognized brands, such as Bestseller, The North Face and Marimekko, in fact, Adidas is one of their investors.

A Pangaia fitted short puffer. (Photo Credit: Pangaia)

Down Alternatives

A little known fact about the use of down feathers in the production of down jackets, handbags, pillows and comforters is the level of cruelty involved in the extraction of the feathers. According to Gentle World, “while most down and other feathers are removed from ducks and geese during slaughter, birds in breeding flocks and those raised for meat may be plucked repeatedly while they are still alive. This process is repeated every 6-7 weeks before the bird’s eventual slaughter (or death from the trauma of the plucking process itself). For birds that have been killed for their flesh and/or internal organs (foie gras) the process usually involves scalding the birds’ bodies in hot water for one to three minutes so the feathers are easier to pull out. The body feathers can then be plucked (often by hand), after which the down is removed by hand or machine.”

Where using polyester microfiber was once considered a cruelty-free alternative to down comforters and clothing they use a mass-produced petroleum-based polyester, a nonrenewable resource. They are also known to contain chlorinated phenols, formaldehyde and other volatile organic compounds (VOCs), carcinogenic dyes, allergens and irritants. The production of these materials require a lot of energy, are impossible to break down and eventually end up in landfills.

Enter…next-gen down

Rather than using a polyester microfiber, try a next-gen down, which uses plants, recycled PET, or other sustainable materials to create the pillowy feeling many brands and customers crave. While many, like H&M and Jack Wolfskin, have incorporated next-gen down into some of their products, Pangaia, a materials science company and Save the Duck are two companies that have set up a ‘business-to-business’ line selling their eco-friendly down alternatives to other brands.

Pangaia’s FLWRDWN™ is a bio-based down-fill material made using a combination of wildflowers, a biopolymer (made from maize (corn) and is fully compostable) and a patented biodegradable aerogel. This warm, breathable and animal-friendly innovation is the first of its kind and is used in their outerwear jackets, vests and accessories.

Save the Duck’s RECYCLED PLUMTECH® is a padding made by polyester fiber entirely coming from recycled materials, including plastic bottles. All the jackets from the RECYCLED collection are distinguished by the green and white logo.

A large part of unsustainable fashion is the result of poor fabric choice. Many materials that make it into our clothes harm humans, animals, and the environment. Not to mention, they release harmful chemicals and microplastics into our environment for hundreds of years. So, all of you designers out there, get onboard the eco-textile train. It starts with YOU!

Are you as excited as we are about material innovation and the exciting developments that are still to come?

 

A NEW ERA IN SUSTAINABLE FASHION PART 2: NEXT-GEN LEATHER & SILK ALTERNATIVES

- - Sustainability

H&M Conscious collection using Orange Fiber. (Photo Credit: H&M)

At UOF we are committed to the promotion and education of all things related to designing fashion sustainability. Our Zero Waste series, our lessons by Noor Bchara of Upcycle Design School and our upcoming interview series where working sustainable designers talk about how they started their brand, are all part of our commitment to designing with purpose.

As consumers continue to look for more sustainable alternatives to synthetics and animal-based materials, new ‘breeds’ of fabrics continue to make a mark on the industry. This blog post is part of our series on sustainable practices and how textile innovations are providing great alternatives for designers to make a difference in helping save the planet, one thread at a time.

In a report entitled Brand Engagement with Next-Gen Materials: 2022 Landscape released by the Material Innovation Initiative (MII), they covered the most significant and progressive materials that are making a mark on the fashion industry today.

Branded as ‘Next Generation’ or  Next-Gen, the products highlighted in the report offer replacements for animal-based materials such as leather, silk, wool, down (bird), and fur. Technical innovations in next-gen materials are not only present in the fashion industry, but also in automotive and home goods. In this blogpost we will cover leather and silk alternatives. Stay tuned for our coverage of other Next-Gen materials.

Frequently, producing Next-Gen materials utilize various biomimicry techniques to replicate animal-based textiles, which are then implemented into the supply chain of various industries. Next-Gen methods have risen in popularity due to consumer demand and the need for sustainably-sourced materials, with investors reportedly jumping on the trend in order to secure their place in this fast-growing industry.

In the State of the Industry report, published by the MII, interest in next generation materials is steadily growing. Fifty-five new next generation firms were formed since 2014, increasing the number of operating companies in the sector to 95. By 2015, investments in this sector rose to over $2.3 billion and the number of Next-Gen material producers rose to a total of 187 unique investors. All very encouraging news, right?

Genuine Non-Leather 

Genuine leather has long epitomized luxury in the fashion world, however a major shift has taken place with growing awareness about the cruelty of mass livestock-rearing, the number of resources consumed, carbon emitted and the slew of chemicals used in it’s production, such as formaldehyde, cyanide and chromium during the tanning and dyeing processes, which can be hazardous to both people and the environment. According to a poll by market research company Morning Consult, “more than a third of people in the UK and 23 per cent of people in the US think that leather is an inappropriate material to use in clothing.

Enter…genuine non-leather.

There are now over 67 companies working on alternative versions of the material. Some of the pioneers of genuine non-leather are Piñatex by Ananas Anam (made from pineapples), Tômtex by Uyen Tran (made from waste coffee grounds and discarded seafood shells), Palm leather by Tjeerd Veenhoven (from the leaves of the areca palm), Desserto’s Cactus Leather, the latest innovation in sustainable fashion, is a vegan leather made from the leaves of nopal cactus – a plant that grows abundantly in Mexico, without even needing any water (seems like a great option for those of us constantly killing our plants).

Bio-leather by Shahar Livne (from discarded animal fat and bones), Beyond Leather (Leap™ from upcycled apple waste) and Mylo by Bolt Threads, (created from mycelium, the branching filament structure that mushrooms and other fungi use to grow. The material reportedly consumes substantially less water than is needed to produce animal leather while emitting fewer greenhouse gases). In fact, Adidas, Stella McCartney Lululemon and Gucci’s parent company have all teamed up and invested in Mylo.

 

Cruelty-Free Silk Altermatives

For thousands of years silk, like leather, has been associated with luxury. Although silk is biodegradable, the process of creating silk involves boiling the silkworm alive to save the integrity of the silk. Finding this to be cruel, various designers to find alternative ways of making silk.

Enter…Spider Alternatives.

Did you know that those spider webs in your home are five times stronger than steel and more elastic than rubber bands? Bolt Threads makes a fabric molecularly equal to natural spider silk (since spider silk is not yet widely available) made from yeast, water, and sugar. The resulting raw, purely vegan silk is produced through fermentation, much like brewing beer, except instead of the yeast turning the sugar into alcohol, they turn it into the raw stuff of spider silk. Bolt Threads recently reported partnerships with the eco friendly outdoor brands Patagonia and The North Face.

Lotus silk is another silk alternative and made from the stems of lotus flowers. Although it eliminates the torture of silk worms, creating Lotus Silk is a highly laborious process, with some 6,500 lotus stems required to make a single length of hand woven fabric. Art silk is another silk-alternative, made from bamboo fibers that are crushed then combed and spun into yarn with a lecture more like raw silk. Ramie is another silk alternative that comes from a flowering plant in the nettle family. Orange silk, made from discarded husks of oranges squeezed from the juicing industry. Called  Orange Fiber Fabric, the material made its high fashion debut with Salvatore Ferragamo. And also in the Orange Fibre x H&M Conscious Collection, which launched worldwide in 2019.

Meanwhile, Next-Gen silk now has a total of 12 producers, wool and fur have seven, down materials have six, and exotic skins have one. In 2021, MII reported that 980 million dollars was raised in total, double the amount that was invested in 2020. The organization said in its report that we can expect to see larger deals within the industry as companies continue to develop and provide proof of concept.

Today, a growing number of brands are starting to incorporate Next-Gen materials. A very good sign. The MII report reports that 38 out of 40 leading fashion companies are actively seeking textile alternatives, with a wide variety of fashion labels already counted among the organization’s “First Mover” list. Labels such as Ganni, Pangaia, Karl Lagerfeld, and Adidas are among the 150 highlighted by the MII for their already prominent work in the industry. These selected companies are projected to increase revenue “by exemplifying their positive effect on the environment and animals” according to MII.

Consumer demand is one of the most important considerations to implement these innovative materials into collections, with most consumers willing to pay more for products made from materials that align with their values. In addition, each individual Next-Gen material holds a 50 percent potential market share when compared to conventional materials, according to MII.

Regardless of revenue being an obvious factor, the environmental positives cannot go unnoticed when it comes to Next-Gen materials. As documented in the MII report, much of a brand’s environmental impact comes down to raw materials, leading many to turn to plant-based products instead. It also states that independently certified materials from trusted companies can guarantee both environmental and ethical qualities of the product at hand. In fact, animal welfare has seen an increase in importance among consumers, making it MII’s third most prominent reason to utilize Next-Gen materials.

Investigations into supply chains have repeatedly uncovered troubling cases of animal cruelty within brands and many fashion companies have banned animal products altogether. As more guidelines and industry standards are put into place, fashion is starting to move towards a more animal-friendly future, in which consumers are increasingly demanding.

THE MATERIALS

LEATHER

Karl Lagerfeld’s vegan cactus leather bag. (Photo Credit: Karl Lagerfeld)

 

Hugo Boss’ Pineapple trainers for men. (Photo Credit: Hugo Boss)

 

SILK

Salvatore Ferragamo’s capsule collection for Orange Fiber. (Photo Credit: Salvatore Ferragamo)

As the fashion industry becomes more sustainable-minded, there is also the risk of greenwashing (the practice of making misleading statements or claims about the sustainability of a product or a service).  A recent exposé on fast-fashion retailer H&M in Forbes reported that “the company’s environmental promise is undermined by greenwashing. H&M was using a scorecard system to inform customers about the environmental soundness of each product, but a report by Quartz claims that more than half of the scorecards portrayed products as being better for the environment than they actually were. The report also found some instances in which H&M’s scorecards allegedly gave information about the sustainability of a product that was completely opposite from the truth.” Hopefully this will be a lesson to other brands who might try to fool customers with slick advertising and false claims.

Do you know of any other vegan leathers and silks we didn’t mention?

 

A NEW ERA IN SUSTAINABLE FASHION: THE RISE OF NATURAL & VEGAN MATERIALS

Stella McCartney Summer 2022 Substainability Campaign. (Photo Credit: Fashionography)

As temperatures soar, breaking records in one of the hottest summers to date, it’s only natural to think about climate change and what more can be done to reduce our collective carbon footprint. This week saw the U.S. Senate poised to approve the most significant climate bill, at a whopping $369 billion (yes ‘B’ as in billion), that will sharply reduce carbon pollution. If it passes, this landmark legislation promises to slash greenhouse gas emissions by 40 percent – below 2005 levels – by 2030. It’s at least a start. Our fingers are crossed.

The fashion industry is also committed to doing their part, with prominent leaders such as Stella McCartney being one of the strongest voices in sustainable fashion. But what really is sustainable fashion?  The answer is broad. Within the fashion industry it’s a combination different facets that include: ethical business practices, fair trade, supply chain transparency, minimal impact policies, give-back programs, upcycling, recycling, downcycling, circularity, and, arguably most important of all, sustainable materials that make up an ethical collection. The subject of this blogpost will focus on what’s new in sustainable materials which has become the newest and most high-tech approach to the future of fashion.

Sustainability in Fashion. (Photo Credit: Bibalex)

Designers know that one of the most effective ways to create an eco-friendly collection is by choosing sustainable fabrics. Thankfully today, sustainable fabrics have come a long way and technology is at the forefront of this change. Just think of the innovation that went into creating fabric made from a mushroom, an apple and a pineapple.

The type of fabric used to create a collection determines how much environmental degradation it ends up causing — or the practices that reverse it. Just keep in mind that the fabric choice directly affects the raw material sourcing (farming and petroleum drilling impact), water consumption and waste, material processing (chemicals needed to turn it into fiber), and end-of-life prospects (ways a garment can be disposed of) like can it be recycled or composted?

Luckily, environmentally friendly fabrics are pretty easy to find — if you know where to look. And the brands that use them are staking their claim for a better fashion future. And that, in turn, is good for people and the planet.

We are planning to cover advances in fashion sustainability for the next few months and will be featuring designers who are making a splash with their sustainable collections and what’s new in the world of natural, organic and vegan textiles.

ORGANIC COTTON

Organic Cotton Field. (Photo Credit: The New Fashion Norm)

Organic cotton is one of THE most natural fabrics you can find. It is grown without the use of pesticides and synthetic fertilizers and is processed without chemicals. Organic cotton farming uses 62% less energy and 88% less water than conventional cotton (which is surprisingly one of the single dirtiest crops around).

There are several certifications used with sustainable and ethical cotton to authenticate that a particular cotton was grown without pesticides or machine harvesting and processed without chemicals, leaving the final garment chemical-free. Other certifications ensure fair pay and safe conditions for farmers. Certifications include: USDA-Certified Organic, Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Better Cotton Standard, Fair Trade, Bluesign, and Oeko-Tex 100.

RECYCLED COTTON

Recycled Cotton Denim. (Photo Credit: Cottonworks)

Recycled cotton is manufactured using either post-industrial or post-consumer waste. Plenty of slow fashion brands use recycled cotton and for good reason. This means that the fabric used is made from industry fabric scraps or other recycled cotton garments. Recycled cotton helps to prevent fashion waste from ending up in landfills. Be sure to watch our 3-part series on sustainable design by Noor Bchara, designer, CEO, founder of Upcycle Design School.

UoF’s 3-part series on sustainable design by Noor Bchara, designer, CEO and founder of Upcycle Design School

Recycled cotton certifications and regulation are difficult to determine, due to the inability of knowing the source of the materials used in the recycling process. However there are certain certifications and standards that exist and they include Global Recycle Standard (GRS), Recycled Content Standard (RCS) and Oeko-Tex 100.

It is also difficult to know whether recycled cotton is pure cotton (and therefore able to be composted) because a fabric can be recycled into recycled cotton even if it holds some synthetic blend (as long as the blend is less than 4%).

ORGANIC HEMP

The Complete Cycle of Hemp Clothing Manufacturing. (Photo Credit: Hemp Foundation)

Hemp is one of the most eco-friendly natural fabrics around. It’s high yielding and growing hemp is healthy for the soil, due to the process of phytoremediation. Another feature of hemp is that it requires much less water than growing cotton.

Organic hemp is considered a carbon negative raw material. What this means is that the material actually absorbs CO2 from the atmosphere. Its certifications and standards include USDA-Certified Organic, Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Oeko-Tex 100, and Bluesign.

While organic hemp has many benefits as mentioned above and is naturally sun protective and antimicrobial, the downside is that it more difficult to grow and therefore tends to be somewhat more expensive than other sustainable organic fabrics,. Despite this, we can expect to see more of it in the future.

ORGANIC LINEN

Organic linen dresses. (Photo Credit: The Filtery)

Linen is almost identical to hemp in terms of sustainability and it is extremely light and breathable. Derived from the flax plant, linen’s growth requires very little fertilizer, pesticide, and irrigation, but unlike hemp, linen isn’t as high yielding. Linen is a popular and reliable fiber and can be used to create everything from clothing to bedsheets.

Certifications and standards for Organic Linen include USDA-Certified Organic, Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Oeko-Tex 100, and Bluesign.

ORGANIC BAMBOO (AKA BAMBOO LINEN)

Sustainable, Organic, And Antibacterial – The Benefits Of Using Bamboo in Fashion. (Photo Credit: Bamboodu)

Like hemp, bamboo consumes more CO2 than some trees. When bamboo is harvested, it can be done without destroying the plant itself. Translation, bamboo can renew itself at incredible speed (it’s one of the fastest growing plants on the planet) and can survive on rainfall alone. Bamboo’s certifications and standards include the Forest Stewardship Council, USDA-Certified Organic, Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Fair Trade,  Oeko-Tex 100, and Bluesign.

Organic bamboo is one of the most sustainable fabrics, but depending on how it is processed, it could involve chemically intensive processes — and all the harmful impacts that come with it.

Mechanically processed bamboo is a better-for-Earth way to utilize bamboo, but sadly it makes up just a tiny amount of what is found in the market. Make sure to look for organic bamboo fabrics in its raw form, as opposed to that which is plasticized into bamboo rayon/viscose blends.

CORK

Cork handbag by Eve Cork. (Photo Credit: Eve Cork)

Cork has left the bottle and is now used to create fashion! Made from Quercus suber, commonly called the cork oak, a medium-sized, evergreen oak tree, cork is made by shaving the bark from the tree. In fact, the bark  can be harvested—and should be harvested—to extend then tree’s life. While the tree regrows its bark, it consumes more carbon dioxide than most types of trees (and therefore another carbon negative material). As a result, cork plantations can actually act as a carbon sink.

Once cork has been harvested (which can sustainably happen to a tree every 9 to 12 years), the cork can be laid out in the sun to dry, and only requires a bit of water to transform the cork into a fabric suitable for fashion. The material has become a fashionable choice for vegan bags and shoes… and for good reason.

A LIST OF SUSTAINABLE FABRICS

Fashion created by nature. (Photo Credit: Grailed)

Here is a list of highly recommended eco-fabrics for all you sustainable-minded designers out there:

Sustainable Semi-Synthetic Fabrics (mostly vegan)

Lyocell

Modal

Bamboo Lyocell

EcoVero

Pinatex

Scoby Leather

S.Cafe

Qmonos

Brewed Protein

Apple leather

Woocoa

Cupro

QMilk

Vegan, Synthetic Fabrics

ECONYL

Recycled polyester

Animal Derived Natural Fabrics (sustainable depending on source)

Sheep Wool

Merino Wool

Alpaca Wool

Cashmere

Camel

Yak Wool

Vegetable Tanned Leather

Down

Silk

Stay tuned to our blog to learn more about sustainable fabric choices that you should be considering for your projects! Also follow us on Instagram uoffashion, and on Facebook University of Fashion.

JEANOLOGY: SUSTAINABLE DENIM WE CAN ALL FEEL GOOD ABOUT

Prada’s sustainable denim. (Photo Credit: Prada)

Can denim ever truly be sustainable? It is a question that we all ponder, whether you are a fashion lover or an environmentalist. Denim truly is the fabric of our lives, but through the years, denim has earned an ugly reputation when it comes to the environment. Jeans are known as one of the most environmentally damaging items we buy, and the reason is simple: Denim is primarily made from cotton, and most cotton is grown using harmful fertilizers and pesticides. Denim also requires huge amounts of water to produce. One pair of jeans can use approximately 1,800 gallons of water to create. The global demand for cotton (which is used in nearly half of all textiles, according to the World Wildlife Fund) has also led to over-farmed, barren land and soil erosion, which impacts the health of the entire planet. But today, there are many jean companies that are trying to evolve into sustainable denim brands.

DENIM MADE THE OLD FASHIONED WAY

Traditionally, when a pair of blue jeans is created, the cotton denim fabric will be dipped up to eight times in a giant vat of indigo. For the most part, the indigo is in a powder form, subjecting factory workers to dangerous amounts of aniline as they breath-it in. In older factories with dated technology, jeans are placed in belly washers, which can waste up to 1,800 liters of water per pair of jeans. Not only are tons of water wasted, but if the wastewater is not treated properly before getting dumped in local waterway, it can lead to hazardous levels of lead, copper, cadmium, and water with such a high pH, it’s equivalent to ammonia. This has happened in Xintang, China where they manufacture denim.

Also note, that if denim is bleached or distressed, the process can be dangerous and toxic for factory workers. The practice of sandblasting may lead to silicosis and lung cancer. Bleaching and fading jeans using hypochlorite and potassium permanganate generates toxic fumes.  Even hand-distressing jeans using power tools will produce dust containing all the dyes and chemicals applied to the garment.

DENIM MADE THE NEW WAY

For those of us who live in denim, there is good news. The denim industry is one of the most innovative sectors of the fashion industry, and they are working hard to create sustainable denim that will not harm its workers or the environment.

For starters, many brands are now using ‘real denim’. Real denim is close-to 100% cotton fabric that is blue on the front (where the indigo-dyed warp yarns show) and white on the back (where the undyed weft yarns show). Real denim is dyed by means of non-toxic synthetic indigo (which is chemically identical to natural indigo) or sulfur black, which is considered a dye of minimum concern to human health. Faux-denim pants that are meant to look like jeans but are made of synthetic fabrics are usually dyed with toxic or reactive dyes. Faux denim does not last as long as real denim, the items usually fall apart rather than breaking in.

Sustainable denim brands generally source their garments from technologically advanced denim mills. A few popular mills that create sustainable jeans are:  Candiani in Italy, Saitex in Vietnam, or Denim Expert in Bangladesh. These factories use front-loading washers from Tonello or Jeanologia, which reduces water use by 70 to 80%. When other efficient technologies are added such as water recycling, a pair of jeans can be made with just 11 liters of water (as opposed to 1,800 liters). A highly regarded mill will carefully treat this water to make it completely clean before releasing it.

These technological advanced mills also use lasers, robots, and enzymatic processes that can safely and quickly distress and fade jeans. These highly advanced factories use foam dyeing technology, and dying technology, which both utilize electricity to saturate the yarns—both of these technologies avoid using powder indigo and they only use a fraction of the water that traditional dye boxes need. Many eco-friendly labels today are using natural ingredients instead of toxic chemicals to dye their garments, such as natural indigo dyes derived from plants, shrimp shells, orange peels, and nutshells.

Denim companies can also use sustainable cotton to become greener. Fashion companies should know where their cotton is coming from (what’s called ‘traceable’ cotton) whether it’s from the U.S., from smallholder farmers in India, or from big farms in Australia. Brands should use non-GMO cotton that is sprayed with little to no pesticides, and farms that use natural rather than synthetic fertilizers.

Here are a few sustainable and ethical jeans that have quickly become favorites among the fashion set. Keep in mind that jeans were literally invented as workwear back in 1873; they’re meant to last a few years, if not a few decades. So, invest in the pairs you really love, wear them frequently, and think of every rip and frayed edge as a badge of honor. The more years you own your favorite pair of jeans, the more eco-friendly you’ve become.

LEVI’S

Levi’s Waterless Campaign. (Photo Credit: Levi’s)

Levi’s created the first pair of denim pants. In 1873, two visionary immigrants — Levi Strauss and Jacob Davis — turned denim, thread and a little metal into what has become the most popular apparel in the world.

Today, Levi’s is still a pioneer in the denim industry. Thanks to its trademarked Water<Less innovations, Levi’s has saved more than 1.8 billion liters and recycled more than 129 million liters of water. So far, approximately 40% of Levi’s products use this innovation. Water<Less implements a Screened Chemistry standard which eliminates toxic chemicals from its supply chain. To help avoid ending up in a landfill, Levi’s has partnered with Give Back Box, where you pack up your old jeans and print a free shipping label, then drop it in the mail where it is sent to charity.

AG

AG Conscious Hemp Denim Jacket. (Photo Credit: AG)

AG has a denim capsule collection called “The Jean of Tomorrow.” This denim capsule collection has a blend of organic cotton, lyocell, and hemp, the jeans and unisex jacket have no metal rivets—instead, Tencel threads hold the fabric together —and rather than metal buttons, they used corozo nuts. The size and care tags were also replaced by screen-printed, soy-based ink. These jeans are 100% natural and biodegradable, so they can eventually be composted and return to the earth.

AG hopes the project can be a model for the entire denim industry in the future: “There is a responsibility for big companies with large manufacturing programs to step up and adopt more eco-friendly processes,” Samuel Ku, AG’s president and creative director, said in a release. “It takes wide-scale investment and adoption to really move the needle in terms of impact, as well as drive down the costs of sustainability so that we can see it become the new norm for all brands.”

DL1961

DL1961 and Candice Swanepoel, sustainable denim. (Photo Credit: DL 1961)

DL1961 jeans are created with lower-impact cellulose (i.e., wood pulp) fibers as well as certified-organic cotton and clean indigo dyes that reduce water use and create no harmful byproducts. There factories are a vertical integration, which means there’s less shipping and packaging involved in manufacturing each denim item, reducing both DL1961’s carbon emissions.

RE/DONE

Re/Done sustainable jeans. (Photo Credit: Instagram @ haileybieber)

One of the hottest denim labels Re/Done launched in 2014 with a brilliant concept: vintage men’s denim reworked for women’s bodies. Since then, Re/Done has grown to include new jeans, vintage-inspired T-shirts, dresses, suiting, and a full men’s line. The company also introduced a peer-to-peer secondhand marketplace where customers can buy and sell their Re/Done jeans, T-shirts, blazers, and more.

SEZANE

Sustainable denim from Sézane. (Photo Credit: Sézane)

French label Sézane is loved for its affordable, vintage-inspired jeans, but founder Morgane Sezalory is now focused on sustainability as well. She has reorganized her denim production to include 100% GOTS-certified organic cotton, eco-friendly washing, recycled water, and laser detailing instead of chemical treatments. The founder has taken sustainability for her brand one step further, now all of Sézane’s shipping boxes are made from recycled cardboard or are derived from sustainably managed forests.

FRAME

Frame favorite Le Palazzo jean is made with eco-conscious materials. (Photo Credit: Frame)

L.A. denim brand Frame has introduced a ten-piece denim collection called Pure Denim. These garments are created with 100% biodegradable organic cotton that uses 98% less water in its production process compared to traditional denim processes. Frame’s sustainable jeans come in all shapes, from skinny to wide-leg denim.

SLVRLAKE

SLVRLAKE’s sustainable denim pants. (Photo Credit: Net-A-Porter)

Louise Edgley, the founder of Slvrlake, is addressing the challenges of cotton by trying something else: hemp. As one of the fastest-growing plants on earth, it can be easily grown without pesticides or fertilizer, requires a fraction of the water needed to grow cotton, and is 100% biodegradable. Edgley’s signature London and Beatnik jeans now come in a soft and durable cotton and hemp blend with a distinctive baby-blue wash.

Citizens of Humanity

Citizens of Humanity’s sustainable denim. (Photo Credit: Citizens of Humanity)

Citizens of Humanity is known for their fashion-forward silhouettes and soft, high-quality denim. Some of the labels most popular fits, like the Annina trouser, now comes in 100% organic cotton and use water-saving, energy-reducing technology. Citizens of Humanity also owns two other denim labels, Goldsign and AGOLDE, which are making similar strides in organic fabrications, laser treatments, and ozone washes, which reduce energy and water use.

EDWIN

Edwin’s sustainable denim. (Photo Credit: Edwin)

Edwin is a Los Angeles label known for creating some of the best vintage-inspired jeans. Each denim garment is created at Saitex, one of the world’s largest and cleanest denim manufacturers. Saitex now has a factory in Los Angeles, where Edwin is now exclusively producing its collections. Described as “a factory of the future,” the facility comes with everything a fashion label needs to create a lower-impact jean: laser technology, semi-automatic sewing, a water recycling system, and more. The company will also take back your old Edwin jeans and recycle them.

TRIARCHY

Triarchy’s sustainable denim. (Photo Credit: Neiman Marcus)

Most customers like a little stretch in their denim for comfort, but stretch jeans are make with plastic, which is not eco conscious at all. But Triarchy’s Adam Taubenfligel developed a natural alternative for stretch denim with the Italian mill Candiani, the result, rubber fibers. Triarchy’s innovative “plastic-free skinny jean” feels as stretchy and supportive as any you’ve tried, but the denim is woven with ultra-fine strands of rubber, instead of plastic. The label also offers 100% cotton styles which are also made to the highest sustainable standards with organic materials, natural dyes, less water, and less energy.

ON A SIDE NOTE…..

Fashionary’s Denim Manual. (Photo Credit: The Denim Manual)

Want to learn more about denim, well fashion sketchbook producer Fashionary recently released a book titled “The Denim Manual, a Complete Visual Guide for the Denim Industry.” The tome offers a comprehensive look inside the business of denim featuring a cover made of raw denim, and includes over 700 illustrations and photos, as well as a complete collection of denim fabrics, washes and terms that give readers’ an insider’s take on the world of denim.

The book expands from the origin of denim to today’s innovative technology in jeans. There is an illustrated timeline of key events in denim’s history as well as different types of denim fabric. From there, it provides a Denim Design and Details Library of 200 design elements that serves as an encyclopedia of each part of a denim garment.

The book’s Wash Library defines each step for creating various effects such as acid wash and whiskering. It also includes a dyeing guide that covers techniques for achieving a variety of shades and patterns. The final section of the book focuses on maintenance and provides tips for preventing shrinking, fading, and extending the lifecycle of your favorite pair of jeans for as long as possible.

The book is available now for $39.90 on the Fashionary website.

An image from the book The Denim Manual. (Photo Credit: Courtesy of The Denim Manual)

So tell us, will you be more eco conscious when creating your own collections?

EARTH DAY & HOW SUSTAINABLE, BIODEGRADABLE & COMPOSTABLE TEXTILES ARE CHANGING THE FACE OF FASHION

- - Sustainability

Chloé’s eco-chic spring 2022 show on the bank of the Seine in Paris. (Photo Credit: Shutterstock)

Earth Day is right around the corner (Friday, April 22nd) and while many think that the fashion industry is not doing enough to reduce its carbon footprint, we’re here to say, we’re making progress. Remember, Rome wasn’t built in a day! If you are a faithful reader of UoF’s weekly blog then you know how dedicated we are, not only in keeping our readers up to date on the latest in sustainable fashion and textiles, but in teaching our students how to become ‘sustainable’ designers.

In fact, UoF has a whole series of lessons covering the topic: Introduction to Sustainable Design, Sustainable Materials for Fashion Design, Designing, Producing & Marketing a Sustainable Collection, Eco-Textiles, Creative Draping-Zero Waste Dress, Creative Draping-2D Draping, Creative Draping-Zero Puzzle Dress, Creative Draping-Silk Taffeta Dress, Creative Draping-Organza Blouse, Creative Draping-Cocoon Jacket, Eco Fashion Global Initiative, Sustainable Fashion Designer-Monisha Raja and Sustainable Fashion Designer-Kristen Luong. And we continue to add more!

It’s hard to believe that it’s been 60 years since Rachel Carson’s book, Silent Spring (published September 27, 1962), warned us of the adverse environmental effects caused by the indiscriminate use of pesticides. James Hansen (considered the ‘father of global warming’), forty-three years ago created one of the world’s first climate models, nicknamed Model Zero that predicted what was to come. Earth Day, which began fifty-two years ago (April 22, 1970), is now an annual event in support of  environmental protection that today includes a wide range of events coordinated globally by EarthDay.org and reaches one billion people in more than 193 countries. The official Earth Day theme for 2022 is Invest In Our Planet.  As a scientist once told Rachel Carson, “We are walking in nature like an elephant in a china cabinet“.

 

Some Fashion Industry Facts & Solutions 

Here are some frightening numbers: Since the 2000s, fashion production has doubled and it will likely triple by 2050, according to the American Chemical Society. The production of polyester, which is a popular fabric used in fast fashion, as well as athleisurewear, has increased nine times the amount in the last 50 years. Fast fashion has made clothing so inexpensive that items are easily discarded after being worn only a few times. According to State Of The Planet, a journal published by Columbia Climate School, a survey found that 20 percent of clothing in the U.S. is never worn; in the UK, it is 50 percent. Online shopping, available day and night, has also made impulse buying and returning items easier.

According to McKinsey, the average consumer buys 60 percent more than they did in 2000 and keep it half as long. And in 2017, it was estimated that 41 percent of young women felt the need to wear something different whenever they left the house. In response, there are companies that send consumers a box of new clothes every month.

So, as we look to the future generation of fashion designers, keep in mind that being a sustainable brand may be the key to your success.

One of the most effective ways a designer can go green is to work with sustainable textiles. Did you know that the world produces over 50 million tons of textile waste per year? So, we’d like to share some of the most innovative textiles that will help you create beautiful clothes while reducing your carbon footprint, water, and chemical use.

As you read about these new textiles, you should know the difference between biodegradable and compostable. All compostable items are biodegradable, but not all biodegradable products are compostable. A notable difference between the two is that biodegradable products break down into a few natural elements, while compostable products leave behind a single organic material called humus.

So, is biodegradable more eco-friendly than compostable, you ask? No, a biodegradable product is not necessarily better for the environment than a compostable product. That’s because biodegradable products can still be made of chemical plastics whereas compostable products are typically made from plants.

Here’s a list of some of the latest materials that are prioritizing sustainability.

AIRCARBON

Nike is trying to incorporate more sustainable materials like Aircarbon into its collection. (Photo Credit: Nike)

AirCarbon is made by Huntington Beach-based, Newlight Technologies. They collaborated with Nike on a material that sucks carbon from the air. The secret to AirCarbon, a material that took 10 years into develop, is found in nature: methane-loving micro-organisms. AirCarbon is certified carbon-negative by SCS Global Services, resulting in a net reduction in carbon dioxide emissions in the atmosphere through production.

AIRMYCELIUM

AirMycelium is a mushroom root (mycelium) material from a New York-based innovation firm, Ecovative. The material has a production capacity of 100,000 pounds a year and over time is biodegradable — with its raw mycelium materials being at-home compostable in soil.

BIOFIBER

BioFiber is created solely from food crop residues and was developed by Agraloop Bio-Refinery. It is meant to replace high-quality knits and woven fabrics. Agraloop processes waste from various food and medicine crops including oilseed hemp/flax, CBD hemp, banana, and pineapple, while incentivizing the waste among communities in need. BioFiber is mixed with other natural staple fibers to produce a variety of ring-spun and open-end yarns.

BIOSTEEL

BioSteel is a biotechnologically produced high-performance version of spider silk, which made its debut in 2015. It is produced by German biotech company AMSilk and has been used especially in shoe upper material for Adidas’ Futurecraft Biofabric sneakers. Properties include being 15 percent lighter than conventional synthetics, as well as being completely biodegradable. BioSteel has been certified by the Hohenstein Institute and the SGS Institut Fresenius.

CIRCULOSE

H&M became the first brand to use Circulose – made from textile waste.  (Photo Credit: H&M)

Circulose is a patented fiber created by chemically processing 100 percent cotton fabric waste or other cellulosic textiles (like viscose). It is produced by Renewcell, a technology company founded in January 2012 by a group of cellulose researchers from KTH Royal Institute of Technology. Circulose significantly reduces the use of water and carbon footprint and is closed loop. H&M was the first to debut the Circulose material to consumers. As one of the biggest ‘fast fashion’ retailers, they are trying to do their part in reducing their carbon footprint.

In 2013, H&M launched a global garment collecting program and has a goal of having all products in stores made from recycled or sustainably sourced materials by 2030. H&M has tripled the amount of recycled materials used in its products from 5.8 percent to 17.9 percent with a goal of 30 percent by 2025.

H&M is launching a new line of sustainable tops, bottoms with adjustable waistbands and cuff, jackets, hats and blankets that can be composted once they are old and worn out. The 12-piece collection for newborns is made from organic cotton and launches in May 2022.

 

H&M launches a compostable 12-piece collection for newborns made from organic cotton in May 2022. (Photo credit: H&M)

DESSERTO

Karl Lagerfeld Collabs with Amber Valletta on a sustainable accessory collection using the material Desserto. (Photo Credit: Karl Lagerfeld)

Desserto is made of 40 percent organic cactus fiber, protein, pigments and 60 percent polyurethane. Backings are made with different fiber blends. Desserto, created by Adriano di Marti , is a leather replacement in handbags, footwear and apparel. Brands like Karl Lagerfeld, Fossil and H&M have used the material.

EVRNU

NuCycl™ a  regenerated fiber composed of  100% post-consumer waste using technology by Evernu® (Photo credit: Evernu.com)

Seattle-based Evrnu® is the firm behind NuCycl™, a regenerated fiber made from post-consumer clothing waste via its proprietary NuCycl technology. Garment waste is collected, sorted, and separated. The waste is then purified, shredded, and turned into a pulp. Extruded cellulose is made into a fiber that is finer than silk and stronger than cotton. The fiber is then spun into yarn, dyed and woven into fabric to be used to create recyclable textiles. Their mission is to create a circular economy for fashion. The fiber has been used by brands like Levi’s, Adidas and Stella McCartney.

FLOCUS

Flocus kapok fibers used for Frank and Oak’s outerwear. (Photo Credit: Frank and Oak)

Flocus is 100 percent biodegradable and 100 percent recyclable. The material is made from a yarn blend of fibers from the kapok tree. It is used for a wide range of fabrics and insulation materials being that it is lightweight, hypoallergenic and soft to the touch. Moisture management, temperature regulation and insect repellence are other qualities. The brand Frank and Oak uses Flocus for their outerwear.

PLNT  & FRUT

PLNT and FRUT – bio-based fibers made from agricultural waste using Pangaia technology (Photo credit: Pangaia.com)

Another alternative to cotton is a bio-based technology developed from agricultural waste by Pangaia Material Science Ltd. Their Plnt fiber, is a blend of 60% bamboo lyocell, 20% Himalaya nettle and 20% SeaCell lyocell. Their Frut fiber is a cocktail of 60% bamboo lyocell, 20% pineapple leaf fiber, and 20% banana leaf fiber. Pangaia also has their own direct-to-consumer line of clothing.

HEIQ

HeiQ innovative textile technologies include fabric offerings such as Eco Dry, Real Silk and Clean Tech, aiding the performance and sustainability of fabric manufacturing by substituting less eco-friendly chemicals. The Eco Dry process, for example, eliminates the need for fluorine and makes a water-repellant layer for footwear and clothing applications. It complies with EU REACH and ZDHC chemical protocols, as well as Oeko-Tex.

INNER METTLE MILK

Inner Mettle Milk is a 100-percent natural fabric produced by apparel company Inner Mettle. The IM Milk fabric is a biodegradable fabric made from a blend of surplus milk from the Italian agricultural-sector and 60 percent Lenzing-produced Tencel Micromodal. The fabric is manufactured in Italy and employed in Inner Mettle’s innerwear collection.

KOBA

Koba is a partially bio-based faux fur developed by DuPont and Ecopel of which Stella McCartney and Maison Atia are devoted fans. Because it is also recycled polyester, it is not biodegradable, but the companies tout recycling options at the material’s end of life.

MALAI

Malai is a bio-based material grown atop coconut water through fermentation, a leftover from the coconut industry in South India. The jelly is harvested and enhanced with natural fibers, gums and resins to create a more durable and flexible material. Although Malai is in its early stages, the leather alternative is biodegradable and compostable.

MIRUM

Patches made with Natural Fiber Welding’s Mirum leather substitute are included on Ralph Lauren’s Team USA parade apparel at the Tokyo Olympics. (Photo Credit: Ralph Lauren)

Mirum is a welded 100 percent natural, biodegradable plant-based leather alternative made by Natural Fiber Welding. The material comes from raw materials like cork, coconut, vegetable oil and natural rubber. With certification from the U.S. Department of Agriculture BioPreferred program, the company also counts investments from brands like Allbirds and Ralph Lauren Corp. The material is never coated in polyurethane or PVC, and is fully biodegradable with 40 percent lower carbon impact, per the company’s assessments. In addition to having a low carbon footprint, Mirum requires no water during manufacturing and dyeing.

NATIVA

Nativa wool is a 100 percent traceable wool fiber launched by Chargeurs Luxury Materials, a leader in luxury combed wool. The firm’s blockchain technology records transactions in a digital tamper-proof and decentralized database. Finnish outdoor brand UphillSport switched to all Nativa wool in 2020.

ORANGE FIBER

A look from the Orange Fiber capsule collection by Salvatore Ferragamo. (Photo Credit: Salvatore Ferragamo)

Orange Fiber is a luxurious fabric made out of waste citrus juice byproducts. It makes use of the otherwise more than 700,000 tons of citrus juice byproducts that would normally end up as waste. The Italian company (which collaborated with Lenzing) was the winner of the H&M Global Change Award in 2015. Also, Salvatore Ferragamo launched a capsule collection with the Orange Fiber in 2017.

REISHI

Sylvania is a mycelium material developed by MycoWorks and Hermès. (Photo Credit: Hermès)

Reishi is a non-plastic, non-animal leather alternative from biotech startup MycoWorks. The material is grown rapidly from mycelium and agricultural byproducts in a carbon-negative process. Luxury house Hermès has partnered with the Reishi to work on its own material dubbed “Sylvania.”

REPREVE

Repreve is a yarn made from recycled plastic bottles by maker Unifi. Repreve, was confirmed to reduce global warming potential related to greenhouse gases by 21 percent compared to generic, mechanically recycled polyester and 42 percent compared to virgin polyester, according to technology firm Higg (a partner to the Sustainable Apparel Coalition).

SORONA

Sorona, created by DuPont, was created to be a corn-based alternative to spandex (with about 37 percent of the polymeric fibers being made of renewable plant-based ingredients). The material is known for comfort, stretch and recovery properties, but is entirely free of spandex. The North Face, Club Monaco, and Stella McCartney have released products with Sorona.

SPINNOVA

Apparel made form Spinnova’s new wood-based fiber. (Photo Credit: Spinnova)

Spinnova is a 100 percent natural, biodegradable and recyclable alternative to cotton made of wood and waste without the use of harmful chemicals. It is free of microplastics and harmful chemicals and uses 99 percent less water than cotton. The North Face and H&M are already partners, as is the world’s largest wood pulp producer Suzano.

TEXLOOP

Texloop RCOT is made with up of 50 percent Global Recycle Standard-certified recycled cotton, blended with other natural fibers, including Global Organic Textile Standard-certified organic cotton and Tencel Lyocell. Brands ranging from H&M to Lee have used the material to create more sustainable denim.

ZOA

Modern Meadow uses biotechnology in its Zoa Biofabricated Material. (Photo Credit: Modern Meadow)

Zoa is a bioengineered leather-like innovation from biotech firm Modern Meadow. Zoa is made from protein collagen produced through fermentation from yeast in a lab and can be easily combined with other materials to accommodate any shape or texture. Zoa is already partnering with luxury and consumer goods brands.

As every student and teacher of fashion design knows, it’s up to us to chose the materials that we will use for our designs and therefore, unless we all make a concerted effort to source these eco-friendly materials we are only contributing to the earth’s pollution. Sustainable and ethical fashion starts with the fabric!

Here’s a few links where you can find sustainable fabrics and yarns – Happy Eco-Designing

30 Sustainable Fabrics For The Most Eco Friendly Fashion

Birds of a Thread

My Green Closet

So tell us, what will you do to reduce your carbon footprint?