University of Fashion Blog

Category "Red Carpet"

Move Over Hollywood- There’s a New Act in Town

Apple TV+’s  production of  The New Look, is one of a growing number of fashion entertainment projects. LVMH is now developing its own film production company. (Photo Credit: Apple TV +)

If you are an avid follower of fashion then no doubt you’ve have already watched all 10 episodes of  The New Look (Apple TV+). The clothes, the history, and the acting were all superb (despite its 57% average Rotten Tomatometer score). And, if you haven’t already viewed these 12 other must-watch fashion films, well…what are you waiting for? Get out the popcorn and get going: Cristóbal Balenciaga (2024-Disney+), Westwood: Punk Icon, Activist (2018-Amazon Prime); McQueen (2018-Amazon Prime, Hulu, Apple TV+); Saint Laurent (2014-Amazon Prime, Hulu, Apple TV+); Coco Before Chanel (2009-Amazon Prime, Apple TV+); Martin Margiela: In His Own Words (2019-Amazon Prime, Apple TV+); Lagerfeld Confidential (2007); Dior and I (2014- Apple TV+); Valentino: The Last Emperor (2008); House of Gucci (2021- Amazon Prime, Apple TV+); and although Bill Cunningham wasn’t a fashion designer, he was instrumental in putting many a young designer on the map, including UoF’s founder, Francesca Sterlacci, so you’ve got to watch The Times of Bill Cunningham (2020).

Image of Bill Cunningham movie

The Times of Bill Cunningham a film by Mark Bozek (Image courtesy: Greenwich Entertainment)

 

It was only a matter of time that the fashion industry, who have been dressing Hollywood’s glitterati for decades, would cross-over into the world of film making. One could argue that the  MET Gala started it all with their coverage of fashion’s version of the Oscars, which is live-streamed on DirecTV, Fubo, Hulu + Live TV and Sling. The MET turned their bi-yearly fashion exhibitions into red carpet media productions, with reported costs for mounting each exhibit upwards of $7 million. This year they raised $26 million just from the Sleeping Beauties show Gala. Ticket sales for the exhibition itself will be icing on the cake! By the way, if you ever wondered what goes into the making of a MET exhibition be sure to watch The First Monday in May (2016- YouTube) documentary

FASHION BRANDS TAKE ON HOLLYWOOD

Once confined to runways and glossy pages, fashion companies are now venturing into the entertainment industry and capitalizing on the connection between fashion and film. From established luxury houses to avant-garde designers, the allure of storytelling through film has become a captivating new frontier. Let’s take a look at how some of the biggest names in fashion are effortlessly infiltrating the entertainment space.

TOM FORD

Nocturnal Animals is Tom Ford’s second film. (Photo Credit: Focus Features)

Renowned for his impeccable taste in fashion, Tom Ford has made a remarkable mark in the world of cinema. Transitioning effortlessly from designing stunning couture to crafting compelling narratives, Ford has proven himself a visionary filmmaker. With critically acclaimed films like A Single Man (2009) and Nocturnal Animals (2016), Ford’s unique blend of style and substance has captivated audiences worldwide. His films not only showcase his talent for storytelling but also serve as an extension of his distinctive aesthetic, making him a true icon in both fashion and film.

SAINT LAURENT PRODUCTION COMPANY

The poster for Strange Way of Life, a new film by Pedro Almodóvar. Photo (Credit Saint Laurent: Productions)

Saint Laurent, the epitome of Parisian chic, has expanded its influence beyond the runway with its own production company. Led by creative director Anthony Vaccarello, Saint Laurent Production Company delves into the world of film with a focus on creating visually stunning content. From short films to documentaries, each project reflects the brand’s signature edgy glamour. With a roster of talented directors and actors, Saint Laurent’s foray into filmmaking offers a fresh perspective on the intersection of fashion and cinema.

The company screened three films at this past Cannes Film Festival, including David Cronenberg’s The Shrouds, which stars Diane Kruger and Vincent Cassel, and Jacques Audiard’s Emilia Perez with Zoe Saldana and Selena Gomez. It’s a clever way to strengthen a company’s Hollywood ties while recruiting prospective brand ambassadors.

LVMH’S 22 MONTAIGNE

Antoine Arnault will lead LVMH’s new Hollywood production company called, 22 Montaigne Entertainment. (Photo Credit: Getty Images)

When two icons meet, the world pays attention. LVMH, with its constellation of 75+ luxury brands, and Hollywood, with its global influence, are joining forces to create something truly spectacular. The name itself, 22 Montaigne, resonates with heritage and prestige. It’s the address of the iconic Dior headquarters in Paris, a symbol of elegance and creativity. And now, it’s making waves in the world of entertainment.

22 Montaigne Entertainment is not just about fashion. It’s a groundbreaking collaboration, in partnership with Superconnector Studios. Co-founders Jae Goodman and John Kaplan will work with LVMH North America Chairman/CEO Anish Melwani to find the right match between its brands and creators, producers and distributors. LVMH will co-develop, co-produce and co-finance these entertainment properties. Directors, writers, actors, and fashion designers will be working hand in hand to craft immersive experiences that captivate audiences on and off the screen. It’s a fusion of storytelling and style, where every detail, from costumes to set designs, becomes a work of art.

NICK KNIGHT’S SHOWSTUDIO

Step through the looking glass and backstage with Naomi Campbell in this Nick Knight and SHOWstudio fashion film. (Courtesy of Nick Knight’s SHOWstudio)

At the forefront of fashion innovation, Nick Knight’s SHOWstudio is a digital playground for creatives. Through groundbreaking projects and collaborations, SHOWstudio explores the intersection of fashion, art, and technology. From live-streamed photo shoots to experimental films, Knight pushes the boundaries of visual storytelling. With its dynamic online platform, SHOWstudio invites audiences to engage with fashion in a truly interactive way, bridging the gap between virtual and reality.

KERING

Salma Hayek with François-Henri Pinault whose company Kering now owns CAA Talent Agency. (Photo Credit Getty: Images)

Beyond its portfolio of luxury brands, Kering has diversified its reach by acquiring CAA Hollywood Talent Agency. With a roster of A-list actors and directors, CAA represents some of the biggest names in entertainment. By merging fashion and film under one umbrella, Kering has created a synergy that opens up endless possibilities for collaboration. From red carpet appearances to brand partnerships, Kering’s presence in Hollywood solidifies its status as a powerhouse in both industries.

Hollywood and Fashion find a new synergy with Kering’s acquisition of CAA Talent Agency. (Photo Credit: The Wrap)

The convergence of fashion and entertainment has given rise to a new era of creativity and collaboration. Whether it’s through filmmaking, production companies, immersive retail experiences, or talent agencies, fashion companies are leaving an indelible mark on the entertainment industry. As these boundaries continue to blur, one thing is certain: the marriage of style and cinema is here to stay, captivating audiences and inspiring creatives around the world.

So, tell us, do you have a fav fashion film?

 

 

 

The New Influencers: Welcome to Revolve’s First Awards Ceremony

Janice Joostema, Rocky Barnes, Marianna Hewitt, Camila Coelho and Aimee Song. (Photo Courtesy of Revolve)

Janice Joostema, Rocky Barnes, Marianna Hewitt, Camila Coelho and Aimee Song. (Photo Courtesy of Revolve)

What is an ‘Influencer’  you ask?

Digital natives, who post, snap and tweet to their hundreds of thousands or even millions of followers — who then rush out and buy the products that these Influencers recommend. Women (and men) no longer look to fashion and beauty magazines for inspiration and ideas. In today’s digital age, those titles — and their editors — are quickly becoming a thing of the past, not only to consumers (latest casualty, Teen Vogue) but to brands themselves, who are now relying on these ‘brand ambassadors’ who are disrupting and replacing advertising and marketing ‘agencies’.

So why not celebrate these fashion and beauty influencers!

Well on Nov. 2, Revolve, the trendy mega-retailer who collaborates and works with Influencers daily, has hosted its first ever Revolve Awards Show. Revolve has successfully built its business on influencer marketing and are now celebrating and awarding their partners. It was a fun-filled and fashionably bold night.

The glamourous evening took place at Hollywood’s Dream Hotel and was hosted by E!’s Terrence Jenkins. Attendees ranged from Chrissy Teigen, and Nicole Richie to Hailey Baldwin and plenty of Instagram stars. The ceremony focused on influencer-centric categories – such as, YouTube Channel of the Year, Best Influencer Brand, BFFs of the Year, Best Beauty Influencer, Brand of the Year, #COUPLEGOALS of the Year and Influencer of the Year.  Half of the winners were chosen by a trusted panel of industry experts and fans had the opportunity to cast their votes as well.

Chrissy Teigen  (Photo courtesy of Revolve)

Chrissy Teigen (Photo courtesy of Revolve)

Revolve, a multi-brand online shopping retailer based in Los Angeles, was one of the first to identify bloggers as the new voice of fashion. Bloggers, Vloggers, Influencers and Insta-stars, have the ability to catapult a fashion or beauty label to the masses. These fashion crusaders have gained the trust of their audience base because they speak and dress in a way that most young women aspire and can relate and to, in contrast to traditional global fashion scene which is often perceived as intimidating and snobby. “We’ve been blogger -believers since 2009,” Revolve Chief Brand Officer, Raissa Gerona, said at the brunch. “They speak to our customers in a really authentic way that’s really meaningful,” co-founder and co-CEO Michael Mente told Fashionista.Com.

“We’re millennials too, so we automatically got it,” Gerona told Fashionista.com of the blogger boom. “Instead of being like, why are you writing about your outfit? It’s like, cool, you’re telling me what you’re wearing on your blog! I feel like I can get someone else’s perspective that I can trust. It’s not like Anna Wintour, who I’m never ever going to meet, you know?” It’s the difference between being talked down to – and talking with your friends.

On an earlier Instagram post (prior to the event), Revolve stated “We are nominating and honoring the best in the biz, our Influencers, our top selling brands and our ambassadors, for whom we wouldn’t be here without. And you, our followers and customers, are the core of everything we’ve achieved and hustle for. Thank you everyone who’s ever believed in us and supported us from the beginning.”

And the investment in Influencers is paying off. According to an article published by WWD in October, Revolve in on track to do over $1 billion in sales this year, attributing 70 percent of that sum to the might of the e-tailer’s influencers, a global network of 5,000 content creators.

Revolve’s Influencer of the Year, was the biggest award of the night and of course, the catagorie was filled with a talented and beautiful range of eight nominees: Aimee Song, Chiara Ferragni, Camila Coelho, Negin Mirsalehi, Rocky Barnes, Julie Sariñana, Tash Oakley, and Arielle Charnas.  But of course, there can only be one winner. So the ultra-stylish Negin Mirsalehi took home the prize.  The trend-setter called her boyfriend Maurits Stibbe to the stage to help her accept the award, and they were adorable. According to Negin Mirsalehi in an interview with Fashionista.Com, “They were the first ones to understand from the Influencer’s perspective. They see that Influencers are more than just people who take pictures all the time,”noting the company’s willingness to collaborate and brainstorm with Influencers to create maximum benefit for both parties. Currently Mirsalehi has 206K views on YouTube and 4.3M followers on Instagram. Now that’s a massive ‘influence’, don’t you think?

Below is a list of the Revolve Award Winners:

Influencer of the Year: Negin Mirsalehi

Best Beauty Influencer: Jenn Im

YouTube Channel of the Year: Camila Coelho

BFFs of the Year: Aimee Song & Camila Coelho

#CoupleGoals of the Year: Negin Mirsalehi & Maurits Stibbe

Best Influencer Brand: Shop Sincerely Jules by Julie Sariñana

Brand of the Year: For Love & Lemons

Best Activewear Brand: Alo Yoga

Best Beauty Brand: Ouai

Best Swimwear Brand: Beach Riot

Innovator of the Year: Eva Chen

Artist of the Year: Rae Sremmurd

Icon of the Year: Nicole Richie

Woman of the Year: Chrissy Teigen

Muse of the Year: Shay Mitchell

Whether you follow these influencers religiously, or you find them to be self-promoting, label-whoring, fame-seeking pretty young things, it is undeniable that Revolve has distinguished itself with a powerful marketing tactic that is leaps and bounds ahead of the rest of the fashion industry. Many Influencers even have their own hashtags, such as Chiara Ferragni’s famous #TheBlondSaladGoesTo….   Love it or hate it, the fashion industry needs to pay attention to these teens and young adults, for the rise of social media is just the beginning.

So tell us, who is your favorite fashion or beauty influencer?

Nicole Richie (Photo Courtesy of Revolve)

Nicole Richie (Photo Courtesy of Revolve)

 

Raissa Gerona and Negin Mirshalehi (Photo courtesy of Revolve)

Raissa Gerona and Negin Mirshalehi (Photo courtesy of Revolve)

Jasmine Sanders and Rachel Zoe (Photo courtesy of Revolve)

Jasmine Sanders and Rachel Zoe (Photo courtesy of Revolve)

Shay Mitchell (Photo courtesy of Revolve)

Shay Mitchell (Photo courtesy of Revolve)

Michael Mente, Elsa Hosk and Mike Karanikolas (Photo courtesy of Revolve)

Michael Mente, Elsa Hosk and Mike Karanikolas
(Photo courtesy of Revolve)

 

 

 

Pulling back the curtain on celebrity red carpet dresses

- - Red Carpet, Sewing

Following Chris Rock’s hosting brilliance, Lady Gaga’s moving performance and Leo’s it’s-about-time Oscar win, we are experiencing a bit of an awards season hangover. There were very few trends on this year’s Oscar red carpet as we saw everything from pastels to jewel tones, delicate lace to full-of-fabric confections. With so much information to process, we decided to take a bit of a backseat from the “Who wore it best?” hoopla, and offer up some interesting red carpet dressing facts we’ve learned from recent read, Hijacking the Runway by Teri Agins.

From pastels...

From pastels…

First, did you know that the Oscars are seen by 43 million worldwide? No wonder designers are eager to dress celebrities – just imagine the number of photographs, tweets and posts that float around in the days (even months) following an awards show – with the designer’s name attached! But, an important question to ask as an emerging designer is where will widespread press lead you and your budding company? Will your fledgling business be able to accommodate immediate requests? And ultimately, is the cost worth the “reward?”

...to jewel tones.

…to jewel tones.

If you are an emerging designer who is seeking this type of widespread press, consider the cost. According to Agins, fashion houses offer not only gowns to celebrities, but also hair and make up, limo rides to the big event and other perks that can cost upwards of $60,000 to $100,000 per event! Contracts including confidentiality agreements are often drawn up between celebrities and their handlers (stylists, publicists, managers, etc.) and fashion houses to keep under wraps these expensive exchanges.

Some celebrities receive up to 50 gowns from various designers to choose from for the big night. Rarely do celebrities keep (or purchase) the gowns that make the final cut.

...to full-of-fabric confections.

…to full-of-fabric confections.

As an emerging designer, the lure of celebrity endorsement and press can be very enticing. However, it is important to think as an emerging business person as well when representing your line. Whether a local celebrity requests one of your garments for an event, or Rooney Mara’s stylist must have one of your gowns for next year’s Academy Awards, keep your feet on the ground when hashing out the details. Remember, you created your unique piece down to the very last French dart (which by the way, shameless plug, is our latest video release). Honor the value of your work, as an example for others to do so as well.

Spot the best and worst construction details this awards season

- - Draping, Red Carpet, Sewing

Awards season is right around the corner in addition to red carpet gowns and inspiration galore. This year, as you select your best and worst dressed lists, we have an added challenge. Be on the lookout for construction details. This week we’ve launched an extension video to our video on Draping a Bustier Bodice. Take a look at the images in the header – whether it’s Allison Williams in Armani Privé or Halle Berry in Nina Ricci – what you see on the red carpet is the result intricate construction underneath.

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Red Carpet Roll Call

- - Red Carpet

The draw of the red carpet is real. Like many of you, we were glued to our TVs, live streams and Twitter accounts to get a first glimpse of what stars of television and screen were wearing to the Golden Globes last night. However, in contrast to many viewers, we were watching with a designer’s eye as we searched for new and innovative draping and embellishment techniques. We looked for fit and fabric, necklines and hemlines and immaculate finishings. When stars were asked the question, “Who are you wearing?” we waited with bated breath to see if our predictions were correct. Our hits and misses follow. Read More