University of Fashion Blog

Category "Fashion Tips"

Fashion Industry’s Top Recruiter: Sue Lamoreaux

- - Current Topics in Fashion, Fashion Education, Fashion Tips, New York Garment District

 

Sue Lamoreaux Managing Director at Solomon Page

Sue Lamoreaux – Managing Director at Solomon Page (Image credit: Solomon Page)

If you have been working in the fashion industry for a while, then you probably already know that the best executive recruiting firm is Solomon Page. And, if you’re lucky, you may have already met Sue Lamoreaux, one of the founding members of Solomon Page.

This week’s blog is dedicated to Sue, who is celebrating her 32nd year with SP. She has been placing candidates in roles ranging from Presidents, VP’s, Directors, Chief Commercial officers, Supply Chain, Marketing leads, Global Sourcing, ECommerce, Chief Digital, General Managers (GM’s), Product Development, Creative Directors, in addition to strategic mid-level positions across all disciplines in the fashion industry.

In 2022, and for the sixth year in a row, Forbes named Solomon Page as one of America’s Best Professional Recruiting firms.

I have personally known Sue for years, ever since I was chair of the Fashion Dept. at FIT. Sue regularly gave of her time critiquing, advising and guiding graduating students on their portfolios, resumes and interview preparation (she has been doing the same for Parsons for the past 10 years).

Recently, I had a chance to sit down with Sue to talk about the job market, current and future hiring trends in the fashion industry, and how the industry is utilizing University of Fashion for upskilling its personnel. Sue is a treasure trove of information, and I am thrilled and honored that she has agreed to share her knowledge with us. Here goes:

Francesca: What are the main jobs you recruit for in the fashion industry?

 Sue: I recruit Design Directors, VP of Design, Creative Directors, Merchandising, Planning, Digital Marketing, Brand Marketing, Ecommerce, Technical Design, Sales, Global Sourcing /Production, Supply Chain/Operation. These would be the most frequent, but there are plenty of other titles and categories in Fashion that I place.

fashion industry job titles

Francesca: Can you give salary ranges for each job?

Sue: This is a tricky question since the salaries vary from city/state, companies, associated benefits packages, a job’s specific responsibilities, if it’s hybrid or on site (salary adjustments post Covid). The hot topic right now is salary equity for those who are back in office versus those who are permitted to remain remote or hybrid (as commuting and tax situations can result in cost differences). I have found that many candidates are assuming that they will still have the option to be hybrid or remote when seeking a new job, but the majority of New York area companies have a return to office directive and new employees will especially have even less flexibility than most. It’s always best to ask upfront about specific related policies, since this is not a negotiating point for most companies.

Francesca: How important is going to a fashion school for someone looking for a job as a designer, a product developer, etc.?

 Sue: Very important… Some companies even have a baseline requirement for a bachelor’s degree, or at least an associate’s degree, and there are many competing candidates who have master’s degrees that you will be competing with for candidate selection. But the relevant skills are still critical in your application.

I know many graduates of design schools who needed supplementary technical construction training, since many of the schools don’t spend enough time in the semester honing the craft. I always recommend taking that needed course with University of Fashion so you can be confident in your skills. Prospective employers expect you to know garment construction and specs before you start working and not to be learning/teaching on the job.

Francesca: Are there certain fashion schools that employers value most? And why?

Sue: There’s a wide variety… FIT, Parsons, CSM, SCAD, Otis, RISD, Kent, Marist College, University of Cincinnati, among others.  Sometimes it’s the knowledge and endorsement of the faculty, or the hiring manager is an alumnus, or sometimes it has to do with the way the programs are structured, and they know the students have worked substantive internships all 4 years. Companies like when they can hire a graduate who has had work experience at a brand they know. Or even stay on part time during the school year, post working in the summer of junior year work experience.  Brand experience matters much more than a study abroad program your junior year of college, if you are weighing out whether or not it’s worth it or will make a difference in your application.

list of fashion schools

Francesca: For product development positions, do companies require hands on knowledge of on-the-table skills such as pattern making, sewing, and draping?

Sue: Yes, it’s very important for product development people to have foundational knowledge of garment construction. Many times, they are involved in the fit sessions and it’s important when they are looking at cost, fabric capabilities, what will work, and offering options/alternatives for better pricing etc.  Sometimes companies forgo the designer and just have a product developer who could be creating private label for their accounts and are adapting and modifying garments for the client. They don’t always need to sketch, and many times have a great overseas partner to work with.

Francesca: How important is a portfolio in a job search?

Sue:  A designer must have a portfolio; a pdf of work that is ready to go (and can be edited easily) and/or a website that is easy to access. Remember, many may be looking at your website from their phone, so be sure it’s easy to view from a mobile device.

 

portfolio

Francesca: Can you provide insight into what should be included in a portfolio for a design position?

Sue: It should be comprised of several components: Trend/aspirational boards showing images, color, fabric and details. Illustrations are important, flats and something technical to show you can execute a tech pack. Additionally, computer work, Photoshop, illustrator is a baseline requirement for everyone! As soon as your work is being viewed, it takes an experienced hiring manager seconds to determine if he/she connects with your style, your brand messaging, and your technical accuracy. If they don’t connect, you probably won’t be asked to interview.

View UoF’s 9-part series on how to plan a stellar portfolio:

Creating An Inspiration Board and Creating A Customer Board

Creating a Mood Board and Inspiration Board

Creating a Fabric Board and Creating a Color Story

Creating a Design Development Board and Flats & Figure Board

Creating a Fashion Figure Line Sheet

Francesca: How in demand is 3D design education in the industry?

Sue: Some companies have invested heavily in it and will only interview candidates who have been trained on it, since it’s expensive for them to train you and you will have a transition of time before you are proficient. So, if you have the opportunity to learn it, it’s in your best interest to learn it!

Browzwear: Introduction to 3D and V Stitcher

Francesca: Is agism a ’thing’ in the fashion industry?

Sue: Age and experience are not something to hide! Experienced people are the managers and leaders of companies. VP level, SVP, Chief, President, CEO’s all need experience in order to have earned that position. With that said, it is critical to stay up to date on key technology skills and things like industry trends and purchasing habits. Continuing to educate yourself ensures and protects your longevity in the industry.

Francesca: How hard is it for someone right out of school to get a job?

Sue: Right now, the hiring market is soft, but people who have work experience during college and have standout work in their portfolios, the right skills companies are in need of, and are seeking work in the growing disciplines, they are still getting jobs. If you don’t get hired full-time, see if you can get an entry level freelance job so you can earn some work experience and brand to document.

Francesca: What advice would you give someone who is thinking about a design job in the fashion industry?

Sue: Get your education at the best place you can, be sure you work during school and set your expectations realistically. You may not ultimately be a runway designer, but you could just as valuable as a technical design/patternmaker, who is the right hand to the Design Director. (i.e.: if the garment doesn’t fit, the customer isn’t buying it!).

tech pack for swimwear

University of Fashion’s lesson: Creating a Swim Bottom Tech Pack in Illustrator

Francesca: How can working with a recruiter help me in my job search and where can I go about making those contacts?

 Sue: Working with an experienced recruiter is a huge plus, but not every company will pay for the service. Many companies post jobs on their own website and LinkedIn. Entry level jobs are infrequently listed with recruiters and are addressed internally, generally. Sometimes I will get an entry level assignment because the internal recruiting has been unsuccessful, so always ask.

If you are able to work with a recruiter for a particular search the benefit will be that you will have guidance for interview preparation, portfolio recommendations, resume tips, salary negotiation assistance, etc. Honesty, it is very important in this partnership. Please know that if you have already submitted your resume to a company on your own, your recruiter will be blocked from representing you for that role.

Solomon Page logo

Francesca: What are some things I should be sure to highlight in my resume, cover letter, and portfolio that employers look out for? And how can I make myself stand out to an employer when I am one of so many candidates applying for a role?

Sue: They look for relevant experience to their brand identity and the specific position they are recruiting for. Research the company and say something about them. Look at their job post. For example, if they want 3D experience and you don’t have it, you probably won’t get flagged to interview. Or if your portfolio work is so different than their aesthetic, you may not be selected.

 Francesca: What advice would you give to someone going on an initial interview?

 Sue: Remember, first interviews are still predominantly video. Be prepared for that.  Make sure that you can upload everything smoothly and quickly while you are speaking.  Be sure to load whatever video format the company is using to your computer well before the interview, so it’s ready to go (I have 5 different brands loaded on my computer, so don’t assume that everyone uses, Zoom) And of course the obvious, research the company!

Computer interview

 

Be sure to subscribe to the Solomon Page Blog, where you’ll find lots of free tips:

Francesca: What is your outlook for the future of employment within the fashion industry? Which sectors do you predict will grow and which do you think may decline?

Sue: Marketing is still the biggest department for fashion companies. Looking for work in this area and all of the subsets (i.e., brand marketing, digital marketing, performance marketing, social, ecommerce, communication, etc.) gives you a better chance of finding work. Some departments, such as sales, have shrunk (but not gone away) as more companies are direct-to-consumer (DTC), although there still is a need for good salespeople to be represented in a brick & mortar setting.

Many thanks to Sue for sharing her expertise with our UoF subscribers and followers. Here is Sue’s contact info should you want to thank her yourself:

Susan Lamoreaux

Solomon Page

P (212) 824-1580 x2582

C  (908) 451-5537
in Connect with me

WEBSITE LINKEDIN FACEBOOK TWITTER INSTAGRAM

 

WHY THE LAGERFELD MET SHOW IS CALLED “THE LINE OF BEAUTY”

- - Current Topics in Fashion, Draping, Fashion Art, Fashion Education, Fashion Tips, Illustration, Sewing

Karl Lagerfeld: A Line of Beauty—Exhibition tour with Andrew Bolton. Video Courtesy of the MET’s YouTube video.

Have you already been to the new MET exhibit, Karl Lagerfeld: A Line Of Beauty, or are planning to attend? Lucky you. If not, then you must view Andrew Bolton’s tour of the exhibit on You Tube.

THE ‘S’ OR SERPENTINE CURVE

 

book Analysis of Beauty

The Analysis of Beauty by William Hogarth in 1753 . Hogarth considered line #4, the Line of Beauty”. (Image credit: ResearchGate.net)

The highly anticipated Karl Lagerfeld MET exhibit, which opened on May 5 and is on display until July 16, 2023, is a remarkable homage to the iconic designer and, for all you fashion illustrators nerds out there, a study in line, brushstroke and architectural principles. As the basis for the exhibition, the MET has focused on Lagerfeld’s interest in the work of William Hogarth (1697–1764), a British artist, printmaker and theorist, who published “The Analysis of Beauty” in 1753 and who is considered the initiator of line aesthetics, particularly the “S” or serpentine curve. Hogarth called waving lines, “lines of beauty” and serpentine-lines “lines of grace.”  He depicted seven waving lines, declaring line number 4 as the most beautiful and called it the “line of beauty.”

sculpture Venus de Milo- contrapposto pose

Venus de Milo sculpture – contrapposto pose (Image credit: Wikipedia)

Historically speaking however, the S-shaped concept actually dates back to the 4th century BC and is attributed to the famous Greek sculptor Praxiteles in the form of the contrapposto pose, whereby the figure is depicted as slouching, or placing the center of gravity to one side. Today it has become a very popular pose in fashion illustration.

THE LINE OF BEAUTY: AN ARTISTIC FOUNDATION

Karl Lagerfeld: A Line Of Beauty. (Photo Credit: MET)

The MET used Hogarth’s principle to skillfully intertwine Lagerfeld’s love of the Serpentine or ‘S’ line (the line of beauty) and contrasting it with Lagerfeld’s love of the Modern Straight line. In this blog post, we will delve into the fascinating connection between these concepts, highlighting Lagerfeld’s innovative vision and its impact on the world of fashion. We will also teach you more about the ‘S’ line and the Modern Straight line by referring you to our fashion drawing lessons on how to draw the “S’ and Straight line fashion poses and when to use each in your fashion illustrations. We will also point you to our lessons on  how to draft romantic sleeves and our beading and embroidery lessons so that you can achieve some of the looks featured in the Lagerfeld MET show. 

THE ROMANTIC SERPENTINE: EVOKING GRACE AND MOVEMENT

Karl Lagerfeld’s Line of Beauty Exhibit. (Photo Credit: The Met)

The Romantic Serpentine or “S” line, represents a curvilinear aesthetic inspired by nature and organic forms. Lagerfeld skillfully infused this concept into his designs, allowing garments to embrace the natural contours of the body. The MET show did a great job of arranging Lagerfeld designs that in groups that demonstrated the Serpentine concept of flowing lines, delicate drapes, and soft textures that brought a sense of fluidity and movement to the exhibit.

THE MODERN STRAIGHT LINE: EMBRACIMG MINIMALISM AND PRECISION

Karl Lagerfeld’s Line of Beauty Exhibit. (Photo Credit: Invision)

In contrast, the Modern Straight Line gained prominence in the early 20th century with the advent of modernism. Characterized by clean lines, simplicity and precision, this style revolutionized the world of design with Coco Chanel and Paul Poiret among the the concept’s early-adopters. The MET show  masterfully showcases these sharp silhouettes, geometric patterns, and minimalist aesthetics, by juxtaposing Lagerfeld’s sleek designs against the backdrop of rectangular shadow boxes, creating a visually captivating experience for visitors.

LAGERFELD’S VISION: BLURRING BOUNDARIES AND REDEFINING FASHION

Karl Lagerfeld’s Line of Beauty exhibit. (Photo Credit: The Met)

Karl Lagerfeld’s exhibit not only paid homage to the historical artistic concepts but also demonstrated his ability to push the boundaries of fashion. By intertwining the Line of Beauty with the Modern Straight Line and Romantic Serpentine, Lagerfeld challenged conventional ideas and redefined the way we perceive fashion and design. His innovative approach encouraged the fusion of diverse styles, allowing for endless possibilities and a new era of creativity.

VISITING THE METROPOLITAN MUSEUM OF ART

Karl Lagerfeld’s Line of Beauty Exhibit, Floral Lines. (Photo Credit: The Met)

The Karl Lagerfeld Met Exhibit stands as a testament to Lagerfeld’s exceptional talent and his ability to draw inspiration from various artistic movements. By channeling William Hogarth’s Line of Beauty and seamlessly blending the Modern Straight Line with the Romantic Serpentine, Lagerfeld created a mesmerizing display of fashion that showcased both precision and grace. The exhibit not only honored Lagerfeld’s legacy but also served as a catalyst for future designers to explore the intersections of art and fashion, challenging traditional norms and fostering innovation in the industry. To learn more about Lagerfeld’s fashion illustrations read our earlier blogpost, Celebrating Karl Lagerfeld: As Both Illustrator & Designer.

LEARN ABOUT LAGERFELD’S DESIGN CONCEPTS THROUGH THESE UOF LESSONS:

Learn more about LINE and how to draw the S curve and the Modern Straight line silhouette. Try your hand at some of Lagerfeld’s BIG sleeves like the Leg o’ Mutton and other decorative sleeves and learn how to bead and embroider by viewing these lessons:

SO TELL US, are you an ‘S’ curve or a Straight Modern line fan?

FLOWER POWER: THE HOTTEST SUMMER TREND

- - Current Topics in Fashion, Fashion Education, Fashion Tips, Trends

From left to right: Prada, Chanel, and Acne Studios. (Photo Credit: Vogue)

Whether it was the 1700s author Jonathan Swift, Winston Churchill, Mark Twain or Steven King who is credited with saying “everything old is new again“, the quote perfectly sums up the fashion trend cycle. For the past few seasons Y2K fashion has been ruling the runway and blowing up our Instagram and TikTok feeds, specifically, the flower embellishment trend. For summer 2023, the Y2K handmade flower, popularized in the early aughts by Carrie Bradshaw (of Sex and the City fame) is back. This trend is growing (no pun intended) and taking the fashion world by storm.

Carrie Bradshaw had a love for oversized flowers. (Photo Credit: Getty Images)

From delicate lace and chiffon to bold leather and paper, handmade flowers are the rage. Rosettes, camellias, carnations and abstract versions thereof, are all timeless motifs that can be incorporated into any outfit. At UOF, we provide lessons on how to create these handmade embellishments to liven up any garment or accessory. We’re seeing them on everything…from basic t-shirts to little black dresses. Here’s some inspiration:

ROMANTIC AND ELEGANT

A look from Dries Van Noten’s Spring 2023 Collection. (Photo Credit: Vogue)

Whether you choose to adorn a little summer dress or a blouse with delicate flower details, this flower power trend is perfect for adding a touch of sophistication and grace to your wardrobe.

VERSATILE AND ADAPTABLE

A look from Sandy Liang’s Fall 2023 Show. (Photo Credit: Imaxtree)

Another great thing about adding flowers is that they are incredibly versatile and adaptable. Whether you prefer bold, statement-making flowers or more subtle and understated versions, there’s a style and size for every taste. Use them as a simple accent, or go all-out with an outfit that’s covered in them.

PLAYFUL AND FUN

A look from Blumarine’s Spring 2023 Show. (Photo Credit: Cosmopolitan)

Add flowers strategically to certain areas of a garment, or on sandals, shoes, handbags and hats. Handmade flowers are guaranteed to put a smile on your face and will add a touch of whimsy to any outfit.

AN ARRAY OF COLORS

Rocking Prada’s Spring 2023 Collection on the streets. (Photo: Credit Imaxtree)

Another idea is to use flowers in multi-colors or in different fabrics and other materials, like plastic, faux leather, patent leather or paper. Whether you prefer soft pastels or bold jewel tones, or, how about some psychedelic-colored flowers?

SUSTAINABLE AND ECO-FRIENDLY

Roomshop Rosette Scrunchies. (Photo Credit: Anthropology)

How about making flowers with upcycled materials? Or for the eco-friendly designer, out of sustainable and natural fibers? It’s a great way to support these efforts.

CELEBRITIES EMBRACE FLOWER POWER

Celebs around the globe have been rocking the flower embellishment trend. Here are some samples:

Actress Zendaya at the 2023 Screen Actors Guild Awards. (Photo Credit: L’Officiel)

A slew of actresses wearing assorted flowers on the red carpet. (Photo Credit: Getty Images. Collage Credit: InStyle)

Harry Styles jumped on the flower trend for the 2023 Brit Awards. (Photo Credit: Getty Images)

As the flower embellishment trend continues to gain momentum, why not get in on the action by learning how to make your own handmade versions? Watch these lessons:



SO, TELL US, WILL YOU BE JUMPING ON THE FLOWER POWER TREND?

Finally…Out of the Closet!

- - Fashion Tips

When was the last time that you really looked in your closet?  Did it take a pandemic for you to go through it and toss out or donate things that you never wore or haven’t worn in, forever? Well, that’s a start. But here’s something more to ponder.

Image credit: https://thecardswedrew.com/diy-closet-makeover/

In 2018, the Amsterdam Fashion Institute (AMFI) and their student collective called Dirty Laundry, developed the Closet Mass Index (CMI) (borrowing its name from Body Mass Index – BMI) based upon the United Nations’ Sustainable Development Goals (SDGs). Dirty Laundry’s mission is to change the educational environment and the fashion industry, by initiating a dialogue and collective action centered around sustainability and the impact that our individual purchases have on the environment.

Image credit: From the Amsterdam Fashion Institute (AMFI) Dirty Laundry guide

According to Dirty Laundry, “most clothes are bought in the spur of the moment: you fall in love with an item, perhaps without realizing that you already have 3 or 4 pieces alike. It becomes difficult to make conscious decisions when you don’t know what really is in your closet.”

Whether you have a small closet or a walk-in, have your ever thought about the items in your closet in terms of categories? For example:

  • How many are new
  • How many are unworn
  • How many were gifted (hand-me-downs, swapped items)
  • How many are secondhand
  • How many were mended
  • How many were made locally
  • How many were made on your continent
  • How many were made overseas

This is the idea behind AMFI’s Closet Mass Index. By using their worksheet to take stock of what’s in your closet by category, the CMI provides insight into the ‘health’ of your closet. According to Dirty Laundry, “It is a tool for measuring its volume in a qualitative way. The word qualitative is key here, since it’s not just about knowing the number of items, but also their origins, their journey into your closet and ultimately your own buying behavior.”

Image credit: From Amsterdam Fashion Institute (AMFI) Dirty Laundry Closet Mass Index Guide

Dirty Laundry’s worksheet and the exercise of categorizing what’s currently in your closet is referred to as ‘7 Easy Steps’ (see list below). Once you have sorted your closet items into categories and completed the count, you will be able to ‘reflect’ on the contents and ask yourself a series of questions that will help you explore: your preferences, any future purchases and provide you with an accounting so that you can focus on your moral responsibility to the planet.

Questions include:

Which is the newest? Which is the oldest? When were they bought? Which are the favorites?  How many were made: locally? On your continent? Overseas?  What changes do you want to see in 2 years, 5 years, 10 years?

Where do you get most of your clothes? Which materials do you prefer?  Do you see a pattern in the items you do not wear?  What is your main trigger for buying (price, style….)?  What do you do with the clothing you do not wear/want anymore?

Image credit: From Amsterdam Fashion Institute (AMFI) Dirty Laundry Guide-7 Easy Steps and Reflection questions

As you can see, Dirty Laundry’s CMI worksheet refers to ‘jumpers’ (British English), which in American English are sweaters. So, I took the liberty of creating my own CMI that’s geared toward the American women’s wardrobe. On the worksheet below, I replaced Jumpers with Sweaters/ Sweatshirts, I added ‘Bottoms’, which encompasses Jeans, Pants, Shorts, Sweatpants and Leggings, and I added an additional category for Sports/Exercise clothing.

Image credit: UoF’s revision of Amsterdam Fashion Institute (AMFI) Dirty Laundry Closet Mass Index Worksheet

 

My Own Reflections: Beyond the Closet

After sorting, categorizing and counting the items in my own closet, the CMI exercise gave me a perspective as to my buying habits and the impact of ownership of these items. In the end, my reflections tended to be more philosophical.

Maybe, due to COVID (it’s just been that type of year), I found that I learned so much by looking into my closet. I came up with the following questions and realizations:

  • How had COVID changed my closet? For one, all of those work blouses would have to wait another day.
  • I could count on one hand how many garments were made in the U.S. and those that were, were not made recently. I asked myself, what did that mean for U.S. garment workers?
  • How many of the clothes in my closet were seasonal and how many were year around? Should I recycle those that were only seasonal? Were they even recyclable?
  • How many days per year could something be worn? Should this be an important consideration when buying a garment?
  • I learned that my sports and exercise clothing contained a lot of Lycra, which make them harder or potentially impossible to recycle based on current methods. The questions became: how many of my garments are 100% of one material and how many were blends?  It is known that blends are harder to recycle or upcycle. I asked myself, how do we improve the recyclability of blended garments? 
  • I did some research and found out that the BBC had a good article on how hard it is to recycle clothing. https://www.bbc.com/future/article/20200710-why-clothes-are-so-hard-to-recycle. This reminded me that I definitely needed to change my purchasing options in the future.
  • I sadly discovered garments that I had never even worn and yet I kept them in my closet regardless.
  • I also found items like my son’s vest from when he was a ring bearer. He is married now himself and it was clearly the sentimental side of a mom hanging on to something that someone else could possibly use.
  • There were other non-clothing items in my closet, but could they be recycled? Objects like plastic hangers, suitcases, and bike helmets. Things with a combination of materials. What should I do with them?
  • I also pondered the need for walk-in closets at all, and what the impact of having one is to the architecture of housing and therefore to the heating/cooling costs of buildings? What does possessing a walk-in closet mean for the expected rate of garment consumption?
  • I learned that building operations account for 28 percent of carbon dioxide emissions annually, per the United Nations Environment Program. What percentage of floor space in housing are closets? How much energy does it take to keep our clothes comfortable? I found these links very helpful https://architecture2030.org/buildings_problem_why/

https://archive.curbed.com/2019/9/19/20874234/buildings-carbon-emissions-climate-change

I was empowered to make changes in my life as a result of this exercise and therefore want to encourage everyone to take the CMI challenge. I can assure you…you’ll be very happy you did! Maybe you’ll even want to make it your New Year’s Resolution?

 

Other Closet Solutions

For those of you who are handy with a sewing machine (which everyone who’s reading this UoF blogpost probably is), Dirty Laundry suggests that you take an accounting of how many pieces in your closet that you can:

  • Upcycle
  • Mend
  • Makeover
  • Tailor
  • Swap

Image credit: From Amsterdam Fashion Institute (AMFI) Dirty Laundry Guide

Image credit: From Amsterdam Fashion Institute (AMFI) Dirty Laundry Guide

For more on how to upcycling and recycling, be sure to check out UoF’s new Sustainability Series by Noor Bchara, founder of Upcycle Design School. Learn how to become a more sustainably-minded global citizen.

Together we can reduce our carbon footprint and I think that’s the best New Year’s Resolution of ALL!

So, tell us…what does your closet have to say about YOU?

 

REMINDER

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Offers expire 12/31/20

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WHAT’S HAPPENING IN THE DRESS FORM INDUSTRY 2019 – LARGE SCALE MANUFACTURING

- - Fashion Innovation, Fashion Tips, Trends

Permission granted from Alvanon

Dress forms and body shape – can the standard dress form hourglass figure be improved upon?

Continuing the conversation of consumers demanding size inclusivity and better fitting garments, this blog post focuses on large-scale manufacturing.  The industry is being forced to take a more serious approach to matching design aesthetic to body shape. This blog reviews the dress forms that are available, for large-scale manufacturing, to make body shape inclusive garment design possible. A previous blog post, What’s Happening in The Dress Form Industry 2019 – Part One, focused on small-scale manufacturing.

Note: The companies below are examined from a U.S. perspective.  Any companies wishing to be added to this list should contact the University of Fashion. Information contained in this post reflects the known status as of March 2019.  Cost ranges are noted in U.S. dollars and do not include shipping or taxes. Please double check links for the latest information.

LARGE SCALE MANUFACTURING 

Traditionally, dress forms used for production were available only within a narrow size range and of only one body shape.

Women: Most dress forms for women are modeled on an hourglass figure in which the hips are slightly larger in diameter than the bust. The waist is about 8-13 inches (20 cm – 33 cm) smaller than bust and 9-13 inches (23 cm – 33 cm) smaller than hips, depending on the size and manufacturer. Dress form companies don’t always separate missy and full sizes for women – sizes range from U.S. 0 to 24, as listed on one size chart.

Men:  The male dress forms usually end at US size 46 with the waist being smaller than the hips.  Since many American men no longer have this body shape, additional padding may be required for a better fit around the stomach.  If men’s clothing is based upon standard dress forms, is the fit of men’s shirts truly correct?

Children:  The child and toddler dress forms tend to be full body forms with certain measurements for each size. Since the obesity rate of the children is rising globally, the question becomes, do the currently available children forms still match the same shape and size that are needed for today children’s wear?

A little review: If you need a background on dress forms, The University of Fashion has a video that categorizes various types of Dress Forms.

Link:  https://www.universityoffashion.com/lessons/introduction-to-dress-forms

 

TRADITIONAL MANUFACTURING DRESS FORMS

Permission granted from The Shop Company

Permission granted from Classy Dress Forms

There are many companies that make direct pinnable and partially pinnable dress forms in the US.  The shape differences are intended to define features (buttocks or busts) or maternity shapes for women. Most companies who make the directly pinnable also sell partially pinnable forms and display forms.  The companies who manufacture traditional dress forms include Dress Forms USA, Superior Model Form Company, Dress Rite Forms Company, PGM Dress Forms, Ronis Brothers, Roxy Display, Only Mannequins, The Shop Company, Subastral Inc., and Classy Dress Forms.  See Table 1, Pinnable Dress Forms at the end of the blog for more details on pinnable dress forms.

Direct Pinnable: The foam thickness is deep enough to handle pins going straight into the form.

Partially Pinnable: The padding thickness is deep enough to handle pins going in at an angle into the form.

 

Should standard forms represent many different body shapes or only hourglass?

Dress Forms from Demographics

With consumer demands, companies are now expanding beyond the traditional sized dress forms.  Even brands not focused on size specific body shape (e.g., plus size) will utilize a range of mannequins and dress forms that have variations in waist-to-hip or waist-to-bust ratios.

 

Alvanon

Permission granted from Alvanon

Alvanon performed extensive anthropometric research to better address garment fit for the branded target customer market.   Custom forms (AlvaForm) are focused on sales regions and demographics of interest.  Alvanon forms are industrial grade and equipped with full functionality for fit evaluation.  The shape of the forms is accurately shaped and proportioned from physical characteristics derived from relevant consumer data.  There is an extensive selection of size categories, for different regions and industries based on population characteristics. The cost range for the Alvanon forms is $1625 to $3450.

Alvanon not only has the data and physical forms available, but also provides Virtual AlvaForm avatars that can be shared between garment designers, technologists and across the supply chain for initial prototyping or sampling.

 

If brands sell garments solely by region, will it be harder to buy clothing on vacation unless you are in the same size range as the locals?  Note to self: Do not forget any clothing before you travel.

 

LARGE MANUFACTURING CUSTOM DRESS FORMS

Some of the companies that make traditional manufacturing dress forms also make custom dress forms that are modified by the customer measurements.  Requirements for the customer information are obtained by measurements or casting.

 

Superior Model Form Company

Professional Missy Fullbody Form, With Arms and Chrome Base. Permission granted from Superior Model Form Company

The Superior Model Form Company has custom and standard dress forms. Customer measurements can be used to create a unique dress form or to fit certain demographics.   The custom forms cost about twice as much as standard forms.

The custom forms are available in the following:  Women, full body or half body forms; Men’s full body and jacket forms; and Children and Toddler full body forms.

 

PGM Dress Forms

Special Size Custom Made Dress Forms. Permission granted from PGM Dress Forms

PGM custom forms can be made from measurements provided by the customer either at a PGM show room or at an on-site service center.  Alternatively, the customer can provide their own measurements.  PGM provides another service that duplicates the brands’ current dress forms.  The forms can be constructed as half-body, full-body, as a sculpture model or a gypsum model, obtained from mold fittings or from measurement fittings of Women, Men or Children.  The cost range for custom forms range from $1400 to $4000.

 

Classy Dress Forms

Permission granted from Classy Dress Forms

At Classy Dress Forms, a custom-made series of soft mannequins can be made based from customer’s desired measurements and photos or from an existing mannequin.  A 3D model is created first for customer approval. The cost is $1390 per dress form.  The mannequin has a soft jersey cover without draping lines.

 

ROBOTIC MANNEQUINS

Another level of mannequins and body shape involves robotic mannequins from two different companies:  one in France and another in Hong Kong. The cost for the robotic mannequins is very expensive and these solutions are only practical for larger companies.  Robotic mannequins can be used to test clothing for medical, sport and fashion.

 

Euveka

Permission granted from Euveka

Permission granted from Euveka

Euvka has developed Emineo, a female robotic mannequin and its companion design software, Mineo. Emineo is a scalable robot for sizes 36 to 46 with rapid deformation in less than a minute.  Mineo can be used integrally or by zone to change height or width in less than 30 seconds in accordance with the body and garment size. Busts are modeled with a breast box that varies in size from A to E.  Spare covers are specially designed to aide visualization of the plumb lines.  Robotic mannequins for adult males and children are in development.  Cost range of the robotic mannequin is available by quote. To learn more: https://www.euveka.com/en/blog-2/

 

Winswin

Permission granted from Winswin

A Hong Kong based company Winswin has robotic mannequins (called iDummy) in female and male products lines, in shapes of full body, top body and bottom body forms. The body panels are based on human body research.  The range of proportions are closer to Asian sizes.  For example, for women, busts range from 78 to 100 cm (30.7” – 39.4”), hips range from 89 to 108 cm (35” – 42.5”) and heights range from 154 to 172 cm (5’ to 5’8”). For men, chests range from 88 to 108 cm (34.6” – 42.5”, hips range from 91 to 111 cm (35.8” – 43.7”), and heights range from 172 to 190 cm (5’7 ¾” – 6’2 ¾”).  The cost of the robotic mannequins is available by quote.

Covers would need to be fabricated to make it partially pinnable.

Should adjustable forms be made for commercial level durability without the robotics?

Summary

As described in Part One and Part Two blog posts, the physical forms that allow brands to test designs for size inclusivity are improving. The cost of true custom forms is still very expensive relative to the cost of the “off-the-shelf” forms.  Virtual forms are becoming more popular (and a topic of a future blog). However, the capability to change physical form is important to designers and students to understand body shapes and garment interactions.

Clearly the field is open to innovations – either by using robotics or easily fabricated body shaped dress forms.  

How should dress forms to be more inclusive?

 

Table 1: Partially or Fully Pinnable Dress Forms

Dress Forms USA
https://dressformsusa.com/collections/display-dress-forms
Pinnable half body forms, Realistic buttocks: Women’s 2-24; Male 36-46;
Pinnable Children Full Body Forms, 3 M to 14 T (G &B);
Display forms (that allows for use of pins) as well: Women’s 2-20, Men’s size 40
Form Types: Pinnable, Display
Shape Differences: Sell Fabulous Fit System
Cost Range: Display, $120 – $200; Dress Forms, $257- $679

 

Superior Model Form Company
http://superiormodel.com/community/
http://www.superiormodel.com/52-custome-dress-maker-forms
Standard forms for Women’s 4 -16, 22; Men’s 38 to 46, Bridal form with Derriere Women’s 4-14;
Certain Dress forms, ¾ forms, Leg forms not custom
Custom: Women, full body or half body forms; Men’s full body form, jacket form and Children, Toddler full body forms
Form Types: Pinnable, Display, Vintage
Shape Differences: Make custom forms from measurements
Cost Range: $470 to $1200+

 

Dress Rite Forms Company
https://www.dressriteforms.collections/dress-forms
Pinnable Dress Forms – both half body and full body forms;
Half body Women’s 2-24, full body 2-20; Men’s half and full body 36-42, Pinnable Children Full Body Forms, 3 M to 14 T (G &B); half scale Women’s 2-16
Form Types: Pinnable, Display
Shape Differences: Make custom forms by casting of person
Cost Range: $300 – $800

 

PGM Dress Forms
https://www.pgmdressform.com/Plus-Size-Women-Dressmaker-Form
Women Dress Form and Full Body, 0-20; Women Lingerie, 4-10; Juniors Dress and Full Body, 5-15; Women Half and Full Body size 16L- 30L; Men’s Half and Full Body, 36-52; Men’s Half and Full Body 36Y – 48Y; Children Full Body, 6M – 24M; Girl Full Body 7G- 14G; Boy Full Body, S, M, L; Full body with legs, double function, allowing to insert pole through center or through leg.
Form Types: Pinnable at angle
Shape Differences: Makes Custom forms from measurements and sell Fabulous Fit System
Cost Range: $300 – $500

 

Ronis Brothers
http://www.ronis.com/category_s/3.htm
Women’s Dress and Full Body, 4-16, or 12- 24; Junior’s dress and full body 7-15; Men’s dress and full body 34-46; Children’s dress and full body 2 to 6X; Boy’s and Girl’s dress and full body 7-16; Infant dress and full body 3M to 24 M; Young men’s 34-46;
Form Types: Partially Pinnable, Display
Shape Differences: None on website
Cost Range: $845 – $1350

 

Roxy Display
https://www.roxydisplayinc.com/webpage/dressforms/femalehalf.html
Women’s Half dress forms, size 2-24; Full dress forms, 2-20; Men’s Half and Full dress forms 36-42; Children’s 3M- 12T
Form Types: Partially Pinnable
Shape Differences: Sell own pad kit
Cost Range: $200 – $500

 

Only Mannequins
http://onlymannequins.com/Pages/Male-Female-Dress-Froms.php
See Row 2: Women Magnetic, Pro Size 2- 20; Men Size 36-42
Form Types: Fully Pinnable, Mannequins, Displays
Shape Differences: None on website
Cost Range: $135 – $215

 

The Shop Company
https://theshopcompany.com/
https://theshopcompany.com/dress-forms/professionals.html
Women Dress 0-24 and Full Body, 0-20; Men Dress and Full Body 36-46; Children Full Body 3M – 14, Children Half body 54-70
Form Types: Pinnable, Display, Mannequins
Shape Differences: Sell Fabulous Fit System
Cost Range: $200 – $550

 

Subastral Inc
https://www.subastralinc.com/dress-forms.html
Women Dress Form 2- 12, Dress From 2-18; Women Plus size 14- 24, 18L-24L; Women Plus size Full body 14L -20L, 16L-26L; Men and Children display and mannequins
Form Types: Partially Pinnable, Displays, Mannequins
Shape Differences: None on website
Cost Range: $80 – $640

 

Classy Dress Forms
https://classydressforms.com/catalog/
Women Half Body Form 2-16 US, 34-48 EU; Arms and Heads available
Form Types: Fully Pinnable, Polymer construction, cotton cover
Shape Differences: Make Custom forms from measurements or from existing Mannequin
Cost Range: Dress Forms $450

WHAT’S HAPPENING IN THE DRESS FORM INDUSTRY 2019 – SMALL SCALE MANUFACTURING

- - Fashion Innovation, Fashion Tips

Permission granted from Alvanon

Dress forms and body shape – can the standard dress form hourglass figure be improved upon?

With consumers demanding size inclusivity and better fitting garments, garment manufacturers are forced to take a more serious approach to matching design aesthetic to body shape. Design and pattern-making must adapt to consumer driven needs and wants. No longer will a single-size dress form suffice for an entire product line.  Dress forms used in the fashion industry are also referred to as dress makers dummies, Judies, mannequins; however, they must not be confused with store display mannequins. This blog reviews the dress forms that are available, for small-scale manufacturing, to make body shape inclusive garment design possible. Large-scale manufacturing will be covered in a subsequent blogpost entitled, “What’s Happening in The Dress Form Industry 2019 – Part Two.”

Note: The companies below are examined from a U.S. perspective.  Any companies wishing to be added to this list should contact the University of Fashion. Information contained in this post reflects the known status as of March 2019.  Cost ranges are noted in U.S. dollars and do not include shipping or taxes. Please double check links for the latest information.

SMALL SCALE MANUFACTURING – ADJUSTABLE FORMS

Adjustable Forms

Adjustable forms, which have been around for many years, are targeted to the home sewing and low volume sewing markets.  Note that any active movement (this includes breathing) by the customer affects measurements of the upper body including but not limited to the waist, bust and under bust.  Only one brand (Ronis Brothers) has an adjustable breast location. The measurement range for adjustment varies by form brand, so understanding the dimensional variations is required.

Permission granted from Singer

Permission granted from Ronis Brothers

The adaptability of these forms is limited to girth and height, and the resulting shapes will approximate traditional sizing charts. Even after accounting for nominal size, these forms still need pads to adjust for proper shape.  The adjustable dress maker forms cannot be used for draping, as direct pinning is not possible.  The companies who manufacture adjustable forms include:  Singer, Dritz, PGM Dress Forms, Ronis Brothers, and Rozy Display.  See Table 2, Adjustable Dress Forms at the end of this blog for more details.

 

SMALL SCALE MANUFACTURING – BODY SHAPE PADDING KITS

Available Foam Pads Kits

Foam Pads Kits are being used to further adapt and customize dress forms, full body forms, and adjustable dress forms/mannequins. These pads can be used with any sewing mannequin or dress form or full body form by any brand for both women and men.

If you have an inverted triangle shape, you will need to size the dress form based off your hips and pad the bust. If a diamond body shape is appropriate, you will need to determine which is the smallest between the bust or hips, and then pad the waist.  Most derrieres on dress forms are pretty flat, so if your shape is different, padding will be required, and you may need to start with a smaller size and add padding to attain the appropriate shape.  Depending on the garment (corset versus sports bra), the configuration of the breast can take on different shapes and the padding may vary.

Fabulous Fit Dress Form Fitting System

Permission granted from Fabulous Fit Dress Form Fitting System

The Fabulous Fit Dress Form Fitting System is an off-the-shelf pad system which has 17 pads and two body covers and is sized to fit various dress form sizes (small to extra-large).  The padding allows for adding 1 to 3 inches (2.5 cm to 7.6 cm) in various areas on the dress form. Due to the number of pads, various body types can be accommodated.  These can include straight/broad/round shoulders, wide/small back, high/low rib cage, high/low/large bust line, large stomach, high/low upper hip area, full upper hip, thighs and large hips, and others.  Extra pads for bust, stomach, side back, side hips and thighs are available.  Dress form covers are available in either side-seam cover, princess seam, or with a neck-to-ankle princess cover with a back zipper.  There are instruction videos on the company’s website for adding appropriate padding in proper locations.

Roxy Display Standard Pads

Permission granted from Roxy Display

Roxy Display offers yet another dress form padding system.  It consists of a 12-piece system that can be applied to all standard dress forms.  Pads are listed for shoulder, bust, stomach, hip, and waist. The stretch cover is shown fitting over a size 6 form.  Instructions are shown on the Roxy Display website. The cost is around $30.

 

SMALL SCALE CUSTOM DRESS FORMS

How to Create Your Own Custom Dress Form or Have One Made

To save money, there are many DIY posts on creating your own dress form.  Methods can be summarized as body casting, good-old duct tape, or patterns. The links in the following table are not all inclusive but give examples of different methods.

Table 1: Home Methods

Body Casting

Jezebel

https://jezebel.com/how-to-make-a-custom-dress-form-part-one-5803791
https://jezebel.com/how-to-make-a-custom-dress-form-part-two-5806327?tag=diy

Verrier

http://verrier-processes.blogspot.com/2010/02/body-casting-with-plaster-of-paris.html

 

Duct Tape
Howcast

Threads Magazine

https://www.threadsmagazine.com/2008/10/24/quick-and-easy-duct-tape-dress-form

 

Patterns
Boot Strap Fashion
https://patterns.bootstrapfashion.com/diy-dress-form-sewing-pattern.html
Instructables
https://www.instructables.com/id/Custom-Dress-Form/
Mermaid’s Den
https://mermaidsden.com/blog/2017/05/25/make-a-custom-dress-form

Would you want to try any of these methods?

Dress Forms from Scanning

Custom forms tend to be for an individual and therefore, creating a body form for everyone is not scalable in the retail market. One form per customer would not be practical.  However, if a brand wants to have dress forms of various shapes for design purposes, custom forms developed from fit models or models that match closely with the brands market may be a good place to start.   Requirements for customer information are obtained by measurements only, phone app or body scanning.

Beatrice Forms

Permission granted from Beatrice Forms

Process Flow, Permission granted from Beatrice Forms

Beatrice Forms focuses on creating custom dress forms.  They do not create standard forms at all.   It is a multi-step process.  The customer uses an iPhone app (only iPhone – no android) along with a body scanning kit to record the customer’s shape and measurements. The scanning process is shown on a You Tube video linked from the Beatrice Forms website. From app-produced videos, a 3D model of the body is created to cut the dress form from the foam.   A cover for the dress form is provided. The privacy policy for Beatrice Forms is listed on the company’s website and is listed in the links below. The EU privacy guidelines are listed for any EU citizens living in US or Canada.

If the customer changes their mind and does not want a form, there is a charge for the scanning kit. The cost for the first custom form is around $1200+ range. If a customer needs a bodice update, the cost is about half of the first form.

 

 

Personal Fashion / Ditto Form

Permission granted from Ditto Form

Ditto Form, Michigan LLC working thru Personal Fashion is another company that makes a copy of the customer’s body into a dress form with crotch.  The company has set up a scanning schedule for U.S. customers for calendar year 2019.  Further information is available on the PersonalFashion.us website.  The process involves a 3D scan using a Styku scanner. The resulting digital image is overlaid onto a durable yet flexible foam form.  The finished product comes with a custom cover that is matte grey knit with black markings.

Customer data is not shared with Styku.  Styku does use the aggerated data, as stated in the customer agreement, but there is no way to identify individuals.  However, Ditto Form does keep the original and working files from orders up to one year.  Scans not immediately placed into dress forms are kept for up to six months.

There is a charge for the scan that is incorporated into the dress form cost.  The total cost for the custom dress form is around $1400+.  An independent full body 3D scan is available as well for $500.

Links:

https://dittoform.com/high-resolution/

https://dittoform.com/products/

https://personalfashion.us/

https://dittoform.com/wp-content/uploads/2018/07/Getting-Ready-for-Your-3D-Body-Scan.pdf

 

Classy Dress Forms

Permission granted from Classy Dress Forms

Classy Dress Forms is another company that uses 3D scanning to obtain customer data and after processing the data, manufactures a 3D model by a 5-axis milling center accurate to 0.5 mm.  A jersey cover is individually sewn for each dress form. The cost is $1690.  However, this does not include the travel expenses of the measuring specialist. They are paid separately.

If scanning and phone apps become more common, would more shapes of dress forms become available for smaller brands or start-ups?

Summary

The physical forms that allow brands to test designs for size inclusivity are improving. However, the cost of true custom forms can be very expensive compared to the cost of the “off-the-shelf” forms.  However, the capability to change physical forms is important for students to understand body shapes such that garment interactions may change with various body shapes, especially when designing fully bespoke garments.  Students can learn to appreciate different body shapes by using pads in conjunction with standard dress forms as an affordable option.

Students should ask themselves, how they would change dress forms to be more inclusive?

Table 2: Adjustable Dress Forms

Singer
https://www.singer.com/notions/dress-forms
3 sizes: Small/ Medium – sizes 4-10; Medium/ Large – sizes 10-18;
Medium/ Large – sizes 16-22; 360 degree Hem Guide
Flannel exterior with foam backing,
12-13 adjustments (neck, bust, waist, hips, height)
Form Type: Partially Pinnable – can pin to a top layer of fabric
Shape Differences: Circumference changes only
Cost Range: $160 – $180

 

Dritz
https://www.dritz.com/quilting-sewing-supplies/dressforms/
https://www.dritz.com/quilting-sewing-supplies/dressforms/my-double-deluxe/20406/
5 women’s sizes: petite, small, medium, large and full size
Child adjustable – 6-12 years of age
Form Type: Partially Pinnable
Shape Differences: Circumference changes only, padding tutorials on website
Cost Range: $147 – $320

 

PGM Dress Forms
https://www.pgmdressform.com/Adjustable-Fitting-Dress-Forms-PGM-Sewing-Dress-Form-Chicago
Two sizes, 4 and 8, adjustable 3 sizes up,
Form Type: Pinnable at an angle
Shape Differences: Circumference changes only
Cost Range: $199

 

Ronis Brothers
http://www.ronis.com/Ronis_Bros_Adjustable_Dress_Form_NY_p/ad-001.htm
jz@ronis.com
Size varies from size 4 to size 20, allows for both increasing and decreasing the bust and will raise and lower the bust as well with dual levels at the bottom of the form. Size will be indicated when turning the upper knob
Form Type: Partially Pinnable
Shape Differences: Circumference changes, Bust can be raised and lowered
Cost Range: Around $600

 

Roxy Display
https://www.roxydisplayinc.com/webpage/bodyforms/female/other/jf-fh-2.html
One size, Adjustment Dial (Bust, Waist, Hips)
Foam-Backed Fabric Exterior allows you to easily pin dresses, skirts, tops and patterns.
Height Adjustment lets you customize the dress form to your height.  2 sizes,
Form Type: Partially Pinnable
Shape Differences: Circumference changes along with separate Roxy foam padding kit
Cost Range: $125 – $135

Introducing the CFDA’s Young Guns

- - Current Topics in Fashion, Fashion Events, Fashion School, Fashion Tips
Mike Amiri, Kristopher Brock, Nadja Swarovski, Aurora James, and Kerby Jean-Raymond - Photo courtesy of WWD.com

Mike Amiri, Kristopher Brock, Nadja Swarovski, Aurora James, and Kerby Jean-Raymond – Photo courtesy of WWD.com

As fashion educators and bloggers, we have a responsibility to cover important events in our industry—for example, the recent 2018 CFDA Fashion Awards—even when the CFDA honors Kim Kardashian (GASP!) with the CFDA Influencer Award. While we are still a little stumped on that decision, we are thrilled to introduce you to the honored newcomers to the fashion industry – also known as the five nominees for the Swarovski Award for Emerging Talent. Read More

DROP Everything and Read This

- - Current Topics in Fashion, Fashion Business, Fashion Events, Fashion Tips

From a death drop…

To a mic drop…

To dropping it like it’s hot…

Retailers and designers alike are taking advantage of the hype that surrounds the newest, hottest drop – or a limited edition release of a product for a short run of time. Most often, one-off drops take place in brick and mortar locations and attract droves of brand fans and devotees.

And in a time when “on the ground” retailers are struggling to stay alive due to online competition, finding creative ways to bring shoppers in is critical.

Last September, Barneys put a drop event to the test when the retailer invited more than 80 brands to release limited-edition goods that could only be found at Barneys. But Barneys didn’t just stop at offering limited edition products by brands with impressive social media followings. The social media savvy retailer also tapped additional influencers—think well-known tattoo artists and DJs—to sweeten the draw for the audience Barneys was trying to attract into its doors.

Add a branded café and a t-shirt bar, and BAM! Drop history was made.

According to WWD, of the 12,000 people that showed up to The Drop @Barneys on Madison Avenue in NYC, half were current customers and the other half brand new customers. The event was held over one weekend and sales increased 35% from the previous year on Saturday and 9% on Sunday. Most importantly, 40% of attendees returned at a later date to make a purchase at Barneys.

The Drop @ Barneys was so successful, a second drop is planned for June 2 and 3 at the Beverly Hills store on the West Coast.

But what can emerging designers pick up from what more established designers are dropping?

Several ideas:

1. Use what you know to give the people what they want.

If you’re lacking Barney’s vast resources and connections, not to worry. You can take a lesson from Barneys “mega drop,” and use your knowledge of your own brand and product success to create a “mini drop.” Take a hard look at your best sellers or perhaps your garments/accessories/items that get the most attention on social media.

In other words, many designers recreated their biggest sellers for The Drop @ Barneys, and the crowd flocked to the event. No need to make more work for yourself or reinvent an already popular wheel.

Reincarnate your best seller with a slight twist or alteration in a limited edition run. Set up shop at a local market, arrange for a pop up event at a local boutique or permits permitting, sell on a corner in a shopping area that caters to your audience. Blast your social media following a special date/time and look forward to existing fans of your brand bringing their friends for a peek at your drop!

2. Get creative—think of the long game.

This tip takes a shift in thinking. When your resources are limited, it can be hard to think about putting your time and energy into a “hype” event that may not garner too many sales. However, if you are in it for the long haul as a designer and business person, giving some focus to “getting your name out there” can pay off down the road.

Barneys didn’t just focus on garment sales during their first drop event, they thought beyond sales to provide an environment that would appeal to the demographic they hope to turn into buying customers in the future.

As an emerging designer, consider organizing a panel about fashion, design or owning your own business and invite your local community. Try offering to style customers at a local boutique for one afternoon a week. Seek out networking events in your area—offer to speak, help organize or provide a branded item for attendees’ swag bags.

3. Form like-minded partnerships.

Just like Barneys researched DJs, tattoo artists and other influencers that their desired audience might want to take selfies with, so can you.

Who do you follow and admire on Instagram? How might you partner with them, eventually turning their fans on to your brand? Can you swap a post for a post and somehow bring your like-minded followers together?

Think about your customer’s day, week, month and year. Sure, they might wake up and put on one of your accessories, but considering their 24/7 can give you great insight into who your beneficial partners might be. If your customer spends her weekends at the club, you might consider hosting a party in exchange for a pop up shop during the club’s off hours.

If you design golf shirts, networking with county clubs and offering a unique “meet the designer” buying experience for members during busy brunch times might be an option.

If sustainability is part of your design philosophy, try partnering with a recycling facility or donation organization, giving your customers (and new customers who will be appreciative of your efforts) a literal Drop Off the Old, Shop the New opportunity.

What are other ways you have attracted new customers?

We’d love to hear—and so would our students and followers. Maybe we can get creative and form a like-minded partnership? Drop your comments below.

A Designer Dilemma: Staying True to Your Brand as Trends Shift

- - Fashion Tips

 (Photo Courtesy of Refinery29)

In today’s digital age where news and trends are delivered at lightning speed, it is important for fashion designers to remember to stay true to their brand’s vision. With a plethora of influences out there, like Instagram, Pinterest, fashion vlogs and blogs, it’s hard for them not to succumb to current trends and create a plat du jour collection that may ultimately compromise their brand. Successful designers realize the importance of maintaining brand identity and staying connected with their customers’ expectations as trends shift.

But what should a designer do when their brand signature is not the trend of the moment?

Answer: Designers must adapt their signature style to the changing market, while not confusing their customer.

Here are a few designers who, throughout their successful career, have stayed true to themselves and their brand, while adapting to the ever-changing trend churn:

Miuccia Prada

Miuccia Prada surprises her clients season after season and yet one thing remains consistent; Prada always delivers a unique style that skillfully mixes intellectual purity, art, eccentric elegance and futuristic minimalism. Here are two examples of Prada’s love of art through the years.

Prada Spring 2018 Collection (Photo courtesy of Vogue.com)

Prada Spring 2018 Collection (Photo courtesy of Vogue.com)

Prada Spring 2008 Collection (Photo courtesy of Vogue.com)

Prada Spring 2008 Collection (Photo courtesy of Vogue.com)

Ralph Lauren

Although never one to follow trends, Ralph Lauren has built an empire on updating American classics that reflect elegance and sophistication. Here is a preppy nod to nautical chicness.

Ralph Lauren Spring 2018 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2018 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2006 Collection (Photo courtesy of Vogue.com)

Ralph Lauren Spring 2006 Collection (Photo courtesy of Vogue.com)

Thom Browne

While his ‘shrunken’ grey suits put him on the map, Thom Browne is known for his avant-garde fashion and conceptual fashion shows. In an interview with BoF, designer Thom Browne told of his brand’s ‘conceptual-meets-commercial’ balancing act. Browne stated, “I just knew I needed to stay in business. I’m stubborn, but I’m not foolish. Fashion is a business. As conceptual as you want to be, you do have to make sure that you approach it as a business. There has to be a commercial element to what you do.” Here are some examples of his quirky take on men’s suits through the years.

Thom Brown Fall 2018 Collection (Photo courtesy of Vogue.com)

Thom Browne Fall 2018 Collection (Photo courtesy of Vogue.com)

Thom Brown Fall 2007 Collection (Photo courtesy of Vogue.com)

Thom Browne Fall 2007 Collection (Photo courtesy of Vogue.com)

Proenza Schouler

Proenza Schouler’s Jack McCollough and Lazaro Hernandez have never abandoned their cool, artsy girl customer. At a Fashion at FIAF festival talk, moderated by Vogue’s Sally Singer, the duo stated, “If you do think you have the vision to set out on your own, confidence is key, especially since your designs or ideas might seem crazy and impractical to some. It’s always good to piss some people off. Our teachers at [Parsons] hated us,” Hernandez laughed. “They were like, you guys have to stop making clothes for art girls. Make some easy separates. We were like, What? No!”  That spirit has stayed with us to this day. You can’t cater to every single person. You have to do what makes you feel happy.” Here are Proenza Schoular’s fashion-forward girls.

Proenza Schoular Fall 2018 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2018 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2011 Collection (Photo courtesy of Vogue.com)

Proenza Schoular Fall 2011 Collection (Photo courtesy of Vogue.com)

Alexander Wang

No one has captured the M.O.D. (Model-off-Duty) look better than Alexander Wang. The eponymous label embodies a cool, slightly disheveled, utilitarian chic, downtown style that is favored by hipsters, rappers, ‘It girls’ and critics alike. Here are some Alexander Wang cool, downtown girls.

Alexander Wang Spring 2018 Collection (Photo courtesy of Vogue.com)

Alexander Wang Spring 2018 Collection (Photo courtesy of Vogue.com)

Alexander Wang Fall 2011 Collection (Photo courtesy of Vogue.com)

Alexander Wang Fall 2011 Collection (Photo courtesy of Vogue.com)

Chanel

Tweed, pearls and quilted bags have been among the ‘codes of the house’ at Chanel for decades. And yet, season after season, Karl Lagerfeld adds a youthful and fashion-forward twist to these iconic classics. Here are some signature Chanel looks through the years.

Chanel Spring 2018 Collection (Photo courtesy of Vogue.com)

Chanel Spring 2018 Collection (Photo courtesy of Vogue.com)

Chanel Spring 1994Collection (Photo courtesy of Vogue.com)

Chanel Spring 1994 Collection (Photo courtesy of Vogue.com)

So tell us, which designers do you think have best adapted their ‘signature’ to current fashion trends while still maintaining their brand’s identity?

 

5 Surefire Ways to Get Inspired Today

- - Fashion Education, Fashion History, Fashion School, Fashion Tips

I’ve always wanted to teach a class on how to find inspiration as a fashion designer. I’ve often thought, “How dreamy to spend my days finding and exploring what inspires me, never mind the satisfaction that would come from fostering inspiration in others.” For me, finding inspiration is the most thrilling part of what we get to do as designers. Read More