The Spring 2021 collections are in full swing as each of the major fashion cities adjust to the new norm. Many have opted for a hybrid model, in-person show and digital format. Earlier this year, the men’s collections, resort and couture, have all shown their collection digitally and the results were mostly considered a flop, at least on social media. According to an article published in BoF on July 27, 2020: “Of more than a dozen major luxury brands that released content tied to men’s fashion week in Milan and Paris, or to their resort collections, none came close to making the same splash on Instagram as the corresponding shows did last year, according to tracking firm Tribe Dynamics. On average, digital shows, videos and presentations generated less than one-third as much online engagement. The all-digital London Fashion Week, which mainly featured smaller brands, also saw a steep drop in buzz, with 55 percent less social media engagement than in January, according to Launchmetrics, another tracker of online activity.” Even the couture season, which offered fanciful films and digital shows did not gain the traction the industry was hoping for.
But before we delve into our coverage of NYFW, we once again ask ourselves, “who are these shows really for”? Traditionally, shows are for buyers, and editors. These industry insiders, attend to show their support for the brands, and to be inspired for the season to come. Of course, as an industry, the organizers of the events, as well as the cities that host them, have much to lose if a brand chooses a digital format. Before NY fashion week began, New York Governor Andrew Cuomo announced that the bi-annual event (which generated millions of dollars in revenue for the city pre-pandemic), would be permitted to take place, as long as participants were in “strict compliance” with New York health and safety guidelines. In a statement made in August, Cuomo stated that “New York City is the fashion capital of the world, and New York Fashion Week celebrates the ingenuity of this city, and our unmatched creative talent,” It’s not just talent (and entire business sectors like textile manufacturing and production) that New York Fashion Week supports. It was/is, also a major revenue source. According to past estimates, fashion shows pre-Covid generated nearly $900 million per year, with up to $500 million in tourist spending.
With the new Covid restrictions, designers began asking themselves, whether it was worth investing all this time and money for a show, when an outdoor event is capped at 50 people and an indoor event capped at 50% of the venue’s capacity.” Well for some designers it was. Case in point, Jason Wu’s tropical paradise show on a NYC rooftop.
So, here’s the scoop. The official New York Fashion Week Schedule that was released by The Council of Fashion Designers of America (CFDA) and was condensed to only 3 days this season, as a result of the coronavirus pandemic (dates were September 13-16). The CFDA supplemented NYFW with its Runway360 digital platform, this allowed designers to present their latest collections at a time that worked best for them, at any time throughout the year.
“The COVID-19 pandemic has upended the global fashion industry and hit New York particularly hard,” said Steven Kolb, CEO of the CFDA. “Fashion week is a critical time when brands are able to connect with press, retailers and consumers, and I’m proud of how quickly the CFDA pivoted to support the needs of the industry by creating Runway360. We are excited to see 10 new American brands on the schedule – many for the first time – who might not have had the opportunity to share their collections to a global audience without access to Runway360. We’re also excited to highlight the incredible talent coming out of Harlem’s Fashion Row and announce the return of New York Men’s Day. In the face of unprecedented challenges and uncertainty within our industry, the American fashion community has once again come together to support each other and prove its resilience.”
The New York shows kicked off with Jason Wu’s IRL (in real life) intimate fashion show and ended with Tom Ford; but their where plenty of designers who opted out of this seasons fashion week including Marc Jacobs, The Row, Tory Burch, Proenza Schouler, and Michael Kors, to name a few.
Here are a few ways designers got creative when presenting their collections this season (Shows can be accessed at NYFW.com and through the CFDA’s Runway360)
Jason Wu officially opened NY Fashion Week with the first runway presentation for his contemporary label Grey by Jason Wu. The designer took his intimate audience away on a mental trip to Tulum. Wu created a tropical paradise on a NYC rooftop and it was spectacular. Wu’s joyful collection was filled with effortlessly chic pieces, perfect for today’s world, where woman want to look great and feel comfortable.
The show opened with a rust-colored maxi-dress with pockets and bold broderie anglaise detailing just above the hem, which set the mood for the entire collection. Wu showed pleated skirts with bra tops, easy dresses in bold prints, a striped tunic and matching trouser, and tailored Bermuda shorts and blazers. His collection was filled with happy and vibrant clothes, perfect to brighten the gloomy days of Covid that we are all facing.
Rebecca Minkoff presented her fall 2020 collection during a two-hour presentation on the rooftop of Spring Studios. The event had a limited audience of fashion influencers and buyers. The social-media savvy designer livestreamed the event on Instagram and gave her followers a walk-through of her collection which was an ode to Manhattan and Motherhood, translated to effortless pieces with a cool twist. The collection was filled with pretty boho styled dresses, great knit sweaters, chic outerwear, and plenty of badass leather pieces.
HARLEM’S FASHION ROW STYLE AWARDS
Harlem’s Fashion Row hosted its 13th annual Style Awards and a fashion show virtually on Sept. 13. The video will be made available to the public on Sept. 19.
The Style Awards honored British Vogue editor-in-chief Edward Enninful with the Maverick of the Year Award; Teen Vogue editor-in-chief Lindsay Peoples Wagner with the Editor of the Year Award; Pyer Moss designer Kerby Jean-Raymond with the Designer of the Year award; and Nate Hinton with the Publicist of the Year award.
The organization selected three talented designers to present their collections— Kimberly Goldson, Rich Fresh and Kristian Loren.
It was just over a year ago that actress Katie Holmes wore a cashmere Khaite bra and cardigan look on the streets of New York City and the brand instantly became a must have label among the fashion set. The brand’s leather jackets for fall could hardly be kept in stock. For spring 2021, Khaite designer, Catherine Holstein, kept true to the brands cool girl appeal. Holstein offered plenty of sexy body-skimming knits and seductive ruched dresses, and romantic puff shoulder tops and airy evening frocks. The designer also featured a few of her signature cozy cashmere sweaters that have made her a fashion darling. These are keep-forever investment pieces that are timeless yet modern and youthful.
IMITATION OF CHRIST
It’s been 20 years since Tara Subkoff first presented her theatrical show for her label Imitation of Christ. And after a long hiatus, Subkoff is officially back. For spring 2021, the designer put on simultaneous presentations, one in NYC the other in Los Angeles, but they were not be identical. Each presentation consisted of acapella singers and skateboarders in IOC looks. FYI- Imitation of Christ is known for its one-of-a-kind pieces. Resurrecting existing pieces is the ideology that Imitation of Christ was founded on. No two looks are ever the same.
For spring, Subkoff’s inspiration was skateboarders and created a collection of glamorous activewear. There were vintage slips attached to sports jerseys, and oversized tees with ruffled trimmings.
Subkoff sourced some of her pieces from the luxury consignment ecommerce site RealReal. The site will offer the spring collection for sale in see-now, buy-now fashion, with a portion of the proceeds being donated to Fridays for Future (environmentalist Greta Thunberg’s nonprofit organization).
While some designers are just releasing lookbook style images, others like Brian Wolk and Claude Morais, the duo behind the label Wolk Morais, are creating attention grabbing short films. For 26 nights the duo drove around Los Angeles pulling up the homes of several friends in the industry, from models and actors to fashion consultants, handed them a bag of clothes, and then filmed them without ever leaving their car.
In an interview with Vogue, where you can also exclusively watch the video, Wolk explained, “we wanted to create a collection that was not only responsible and sustainable, but also content that tells a story about what’s going on right now.”
Here is the Vogue link to the video:
The duo stayed true to their specialty: fabulous tailoring. And the collection had plenty of it. Herringbone tweed suits, double-breasted waistcoats, cropped jackets and a slew of Liberty print shirts (all of fabrics were upcycled or sourced within a 12 mile radius of their studio). But among all the haberdashery, there were a few glamorous looks as well. Case in point, a 1930s inspired sequin bias-cut gown, a perfect look for any young starlet.
Tomo Koizumi is known for creating jaw-dropping fashion moments that are so breathtakingly beautiful that one cannot help but feel an emotional connection to. For his spring collection, the avant-garde designer produced a creative lookbook photographed in Japan. Koizumi’s work blends his frothy confections with aspects of traditional Japanese culture. The designer collaborated with a bridal company and was inspired by wedding traditions. There was an assortment of eccentric white gowns with explosions of tulle.
Koizumi also showed plenty of rainbow-hued party dresses, cropped tops and miniskirts – all created with a new ruffling technique which created a more flower or starburst affect. It was all so fun and creative, that one cannot help but smile when looking at his creations.
Living in such uncertain times, the pandemic has forced us all to search our souls and figure out who we want to be moving forward; many believe that the world should not go back to the way it was. It is during these times that we need uplifting, more and art and beauty to inspire us. This season, Ulla Johnson staged a full-on fashion show that was audience-less at Roosevelt Island’s Four Freedoms Park. The backdrop, Manhattan’s skyscrapers, provided a familiar backdrop, a reminder of the strength and resilience of the city, while we all may have lost a lot this year, we are, as Governor Cuomo says, “New York Strong.”
The level of workmanship and the philosophy involved in Ulla Johnson’s intricate collection was best stated by the designer herself. In an interview with Vogue, Johnson stated, “We’ve all been doing a lot of deep soul searching about the relevancy of what we do—the runway being one component, but also just clothing in general. For us we’re committed more than ever to creating this transportive beauty and continuing our commitment to craft.” Consider the collection’s look one and two, which were entirely hand-crafted outside the U.S., in countries heavily impacted by the pandemic and done so safely over a five-month period.
The collection was filled with Johnson’s signature bohemian inspired frocks, acid wash denim jumpsuits, billowing sleeved tops and ruffled waist trousers. The designer delivered a joyous, wearable collection even during the most difficult of times.
The spring 2021 trend of joyful clothes continued as Tom Ford closed out New York Fashion Week. After months of isolation, Ford wanted his spring collection to bring hope. According to an interview with Vogue, Ford stated “The last thing I want to see are serious clothes. I think we need an escape. I think we want to smile. I know what’s going on in our world right now doesn’t make us want to smile. So that’s what I’ve done: hopeful clothes that make you smile.”
Ford’s collection was full of glamour and gusto as he found inspiration in a documentary about the fashion illustrator Antonio Lopez and the ’70s models Pat Cleveland and Donna Jordan, whom Lopez sketched. The Seventies inspired collection was a throwback to his days at Gucci, and it was oh so fabulous. The collection oozed sexiness with shirts that were unbuttoned to the navel and paired with pull-on logo waistband trousers, slinky dresses in colorful florals, spicy animal print jumpsuits and glamorous swimsuits and caftans. After all, isn’t over-the-top glam what Tom Ford does best?