University of Fashion Blog

Category "Contest"

Learning fashion design just got easier, thanks to UoF founder and author, Francesca Sterlacci

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Helen Ronan & Anastasia Scott (Laurence King Publishing), Francesca Sterlacci (University of Fashion), Dr. Jennifer Harmon (winner) and Jane Hegland (ITAA President)

In the fashion industry, so many of us can get swept up in the shiny end result presented on the runway during fashion week or the most viewed Instagram story of the day or perhaps, the must-have It Bag of the season.

And sometimes, the work of the dedicated, behind-the-scenes professionals who make It Bags and Instagram-worthy content possible in the first place, can go unnoticed. In this post, I’m not talking about hard-working designers, pattern makers and sewers—I’m going one step further behind the scenes to feature someone who works tirelessly to support designers in every which way she can—University of Fashion founder, Francesca Sterlacci. Read More

The Americans have landed, or have they?

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For those of us New Yorkers who each day walk past the Lord & Taylor flagship on Fifth Avenue, we are already mourning the shuttering of this retail monument, scheduled for early 2019. While L & T may not have always been every fashionista’s ‘go-to’ destination for the most current fashion trends, this retailer has had a rich history of promoting American designers. Beginning in 1932, Dorothy Shaver (then L & T president), established a program known as the “American Look,” during a period in time when French fashion reigned supreme. This fashion visionary jumped at the chance to promote the work of American designers like Claire McCardell, Tina Lesser, Clare Potter, Vera Maxwell and Bonnie Cashin. It was a defining moment for American fashion designers and put American fashion on the world map. Oh, and by the way…Shaver was also one of the founders of the Costume Institute at the Metropolitan Museum of Art in New York!

Lord & Taylor                                                                                                                                                          (Courtesy University of Fashion)
Lord & Taylor (Courtesy University of Fashion)

Well, thankfully, another retailer has finally stepped up to the plate. As of this week and leading up to New York Fashion Week (Sept 6-14), Saks Fifth Avenue is showcasing the work of various American brands. Each of the American-based brands below were invited to create a window (and pay for their installation) that best represents that brand’s identity.

Although not all of the designers at these brands are American-born (Carolina Herrera, Philip Lim, Oscar de la Renta, Alexander Wang, Derek Lam, Jason Wu, Diane von Furstenberg, Naeem Khan and Tanya Taylor), the spotlight is on American-based fashion labels.

Other designers included are: Rosie Assoulin, Alice & Olivia, Coach, Eileen Fisher, Lafayette 148, Leila Rose, Milly, Rag & Bone, Marc Jacobs, Michael Kors, Ralph Lauren, Brandon Maxwell, Gabriela Hearst, Jonathan Simkhai, Monse and Proenza Schouler). While the windows are intended to celebrate American style, some brands chose to focus on things such as their heritage, or social justice and sustainability. Here’s a sampling:

Carolina Herrera window for Saks Fifth Avenue                                       (Courtesy WWD August 17, 2018)
Carolina Herrera window for Saks Fifth Avenue (Courtesy WWD August 17, 2018)

Carolina Herrera’s window is a take on her iconic eveningwear (white shirt and ball skirt). Whether intentional or not, Herrera’s choice of rainbow-colored mannequins against a rainbow background could easily be interpreted as a nod to the LGBTQ community.

Coach window for Saks Fifth Avenue                                                                                         (Courtesy WWD August 17, 2018)
Coach window for Saks Fifth Avenue (Courtesy WWD August 17, 2018)

Coach’s window paid homage to their company roots. Inspired by the suppleness of an old baseball glove, Miles Cahn founded Coach in 1941, in a New York City loft. Artisans hired by the Cahn family handcrafted soft leather into handbags and in 1962, hired American designer Bonnie Cashin, who pioneered the use of brass toggles on handbags and clothing. Coach’s window included ubiquitous New York phone booths and a shout-out to Dreamers, with a decal of an 8-Ball (as in disadvantage) with the words, “Calling All Dreamers.”

Eileen Fisher window at Saks Fifth Ave   (Courtesy University of Fashion)
Eileen Fisher window at Saks Fifth Ave (Courtesy University of Fashion)

Eileen Fisher is known as a pioneer of cotton grown without pesticides and a promoter of California’s Central Valley organic cotton growers since the late 1990s. This brand’s window was less about ‘selling product’ and more about an education in recycling. In 2009, Fisher initiated GREEN EILEEN, a “buy-back policy” whereby customers turn in their gently used Eileen Fisher products, in return for a store gift card. The brand either resells that item or, through their “third lifecycle initiative,” artists get the chance to upcycle these clothes into new designs. Her Saks window featured a recycled garment, a video showing the upcycling process and cages filled with clothes ready for recycling. Thanks Eileen, for thinking responsibility about a circular fashion cycle and less about sell, sell, sell.

Tanya Taylor window for Saks Fifth Avenue                                                                                         (Courtesy WWD August 17, 2018)
Tanya Taylor window for Saks Fifth Avenue (Courtesy WWD August 17, 2018)

The newest (and youngest designer) brand to get a Saks window is Canadian-born designer Tanya Taylor. After having studied finance at McGill University, taken a course at Central Saint Martins and then attended Parsons School of Design, Taylor launched her brand in 2012. In 2014, she became a finalist in the CFDA/Vogue Fashion Fund competition. Her quirky fashion is a bit H & M-ish (without the low price tag).

The inclusion of Tanya Taylor, just begs the question…why are aren’t stores like Saks and other major retailers getting behind and supporting more American start-up designers?

Hundreds of American fashion designer entrepreneurs who graduate from fashion schools, or those who learn online at University of Fashion, could greatly benefit from the support that these high-profile windows provide. So…Saks (and other retailers)… if you are listening… and you really want to take on the role of promoting American design talent that Lord & Taylor started in 1932, then do your homework and start showcasing home grown talent who need it the most!

Let us know what you think. Should American retailers start a movement to promote more American fashion design start-ups?

Be a part of a projected billion dollar business: Wearable tech

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As much as we believe in and advocate for preserving the art and craft of fashion design at the University of Fashion, we cannot help but acknowledge the economic trends in fashion. Where consumers are spending their fashion dollars is valuable information for a designer wanting to run a viable business, and may serve as a source for inspiration (and certainly innovation) for emerging designers trying to make their unique mark in a saturated market.

Case in point: The wearable tech market. Did you know that the latest statistics predict that the wearable tech industry will reportedly be worth $34 billion by 2020? Read More

Noteworthy Newcomers: Announcing FCCLA Contest Winners

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There is nothing like starting off a new semester with the announcement of contest winners! Before we announce the winners of our recent contest with the Family, Career and Community Leaders of America (FCCLA), we would like to extend a warm welcome back to all of you who are currently in design school or joining the University of Fashion for the first time.

Happy new semester to our students who are studying at Parsons, FIT, London College of the Arts, Virginia Commonwealth, Academy of Art and the many other colleges using the U of F as a resource, not to mention our newest high school students, public library patrons and fashion manufacturers. Read More

Student Spotlight WINNER: Kathryn Butler

The University of Fashion is thrilled to announce the winners of our recent Student Spotlight contest!  Kathryn Butler is our winner in the Sewing category, Rafael De Peña takes home the prize in Fashion Art and Chanica Pitaksakorn has won both the Pattern Making and Draping categories.  Congratulations to our winners and thank you to all of our students who entered – we love seeing how you are making the University of Fashion work for you!  In this post, we spotlight Sewing category winner, Kathryn Butler. Read More

Student Spotlight WINNER: Rafael De Peña

The University of Fashion is thrilled to announce the winners of our recent Student Spotlight contest!  Kathryn Butler is our winner in the Sewing category, Rafael De Peña takes home the prize in Fashion Art and Chanica Pitaksakorn has won both the Pattern Making and Draping categories.  Congratulations to our winners and thank you to all of our students who entered – we love seeing how you are making the University of Fashion work for you!  In this post, we spotlight Fashion Art category winner, Rafael De Peña. Read More

Student Spotlight WINNER: Chanica Pitaksakorn

The University of Fashion is thrilled to announce the winners of our recent Student Spotlight contest!  Kathryn Butler is our winner in the Sewing category, Rafael De Peña takes home the prize in Fashion Art and Chanica Pitaksakorn has won both the Pattern Making and Draping categories.  Congratulations to our winners and thank you to all of our students who entered – we love seeing how you are making the University of Fashion work for you!  In this post, we spotlight Draping and Pattern Making category winner, Chanica Pitaksakorn. Read More

Our First Student Spotlight: Lenka Murray

Recently, one of the University of Fashion’s talented students, Lenka Murray, sent us several photographs of her work after completing our videos Draping: Bodice Sloper and Draping: Bustier Bodice.  Not only were we impressed with Lenka’s attention to detail and willingness to share her process, but we were also inspired to create our new blog feature, Student Spotlight.  In our first Student Spotlight, we feature Lenka, who has a very relatable story and in our opinion, a true talent for draping.  Thanks to Lenka, we are on the lookout for our next Student Spotlight, an honor which not only comes with a feature on the U of F blog, but also a $50 gift certificate to Amazon.com.  Click here for details on submitting your work. Read More

Win $50 to Amazon.com Open Call for Student Work

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What have you created with the help of the University of Fashion’s online instruction?  We want to feature you and your work in our blog feature:  Student Spotlight.
We are offering prizes in the following 4 categories:  Draping, Patternmaking, Sewing and Fashion Art.  One winner will be selected in each category and featured on the University of Fashion’s blog as well as win a $50 gift certificate to Amazon.com. Read More