University of Fashion Blog

Category "Childrenswear"

How Millennial Culture Is Driving the Luxury Kidswear Market: Welcome to the age of the mini-me

- - Childrenswear
Jason and Amanda Harvey with their twins at the Dolce & Gabbana Fall 2017 show (Photo courtesy of designer)

Supermodel Amanda Harvey and husband Jason with their twins at the Dolce & Gabbana Fall 2017 show (Photo courtesy of designer)

Thanks to millennial culture and an addiction for posting every move they make across several social media platforms, the rise of influencers and celebrity dressing has brought high end fashion to the masses. These fashionistas save every penny to be able to purchase the latest Gucci sneaker or Balenciaga hoodie. Staying ahead of the fashion flock has become a job in itself, as fashion darlings post their OOTD (outfit of the day) looks on Instagram and Snapchat. But now, having the latest “It” bag or shoe is not enough. For those wanting to ‘break’ the internet, the new ‘must-have’ accessory is a child. And as if that weren’t enough, you need to dress them in the same outfit as you!  Your own personal ‘mini-me.’

Kim Kardashian and North West in matching Vetements dresses  (Photo courtesy of Getty)

Kim Kardashian and North West in matching Vetements dresses (Photo courtesy of Getty)

With the help of celeb parents such as Beyoncé/Kay Z and Kim Kardashian/Kanye West, the tiny doppelgänger trend is growing in popularity. Fashionable parents everywhere are posting  their matchy-matchy looks all over social media. But this growing trend straddles that fine line between fashionably cute and obnoxious. And worse, it’s the blatant exploitation of children in order to increase social media likes and build a bigger brand for monetary gain. In 2015 Anna Wintour (according to Radar Online on Feb. 23, 2015) staged a fashion intervention with Kim, advising her  to swap her daughter North’s (a toddler at the time) dreary wardrobe for pastels.  The Vogue editrix couldn’t understand why KKW dressed her in all black. In fact, Winter thought it inappropriate for children to be dressed in dark colors at all.

Kim Kadashian, North West, Kanye West and Anna Wintour during Fashion week in 2015 , (Photo courtesy of  AP)

Kim Kadashian, North West, Kanye West and Anna Wintour during Fashion week in 2015 , (Photo courtesy of AP)

While many agree with Wintour, that children should look like children, there is no denying that the designer childrenwear business is rapidly growing. A report by Global Industry Analysts, entitled Children’s Wear: A Global Strategic Business Report, predicts that the childrenswear market will be worth $291 billion (US) by the end of 2020. The report cited the increasing number of luxury labels catering to this segment as a key growth driver. High-end labels such as Gucci, Givenchy, Balenciaga, Dolce & Gabbana, Burberry, Stella McCartney and Christian Dior are cashing in on the children’s market, driven in part by what the report describes as the “growing exposure of children to media and the ensuing rise in materialism.”

Beyoncé and Blue Ivy in matching Gucci  Source @beyonce

Beyoncé and Blue Ivy in matching Gucci Source @beyonce

North West (daughter of Kim/Kanye) and Blue Ivy Carter (daughter of Beyoncé/Jay Z) have become key players in the mini-me trend, the pint-sized fashionistas and their moms wear matching designer looks often from labels such as Gucci, Vetements, and Balmain. It’s even rumored that Kim/Kanye’s son Saint is already wearing custom-made Lagerfeld. But it’s not only celebrity kids donning these pricy labels. The luxury childrenswear market is forecast to reach $6.6 billion in 2018, up by 3.8 percent year-on-year, according to Euromonitor, presenting ample growth opportunities as spending power increases and parents dish out upwards of $500 for a pair of miniature Gucci loafers to match their own.

@coco_pinkprincess  Source Instagram

@coco_pinkprincess Source Instagram

The growing popularity of the mini-me childrenswear trend is fueled by the allure of capturing that perfect Insta-moment. Fashionable Instagram kids are taking over and have a better sense of style than some adults.  There is an Instagram phenomenon for the under 10 set. Take Coco (@coco_pinkprincess), a child from Tokyo, with over 674,000 followers on Instagram, who is regularly dressed up in designer looks from Gucci, Moschino and Balenciaga. Or there’s Ivan (@thegoldenfly), who is the son of designer Natasha Zinko, who made his street style debut at Paris Fashion Week Feb. 2017. His profile reads “I dress to depress” and his street style game is on-point as he’s regularly photographed in Supreme, Comme des Garçons, and Vetements.

Designer Natasha Zinko Introduces Her Son Ivan to the Street Style Crew at Paris Fashion Week (Photo courtesy of Vogue)

Designer Natasha Zinko Introduces Her Son Ivan to the Street Style Crew at Paris Fashion Week (Photo courtesy of Vogue)

According to an article that ran in BOF on Oct 14, 2017, “People want to dress up their children to keep them fresh. Social media is making it easier to show pictures of your children, and parents and fashion labels are taking this demographic more seriously,” says David Park, an illustrator at Complex magazine, who launched a graphic alphabet book titled ‘ABC’s for the Little G’s’ earlier this year. Dedicated to ‘all the sneakerhead parents in the world’, Park’s book teaches toddlers their ABC’s via sneaker graphics: A is for Airmax, G is for Gucci, Y is for Yeezy… The book emphasizes a shift in perception: childrenswear is now cool. The market is currently worth $1.4 billion, according to Euromonitor, and the value of childrenswear in the U.S. is estimated to grow 8 percent by 2021, to $34 million. Luxury brands from Oscar de la Renta to Dolce & Gabbana have long produced childrenswear, but the category is booming with launches from labels like Givenchy, Yeezy and Balenciaga, giving it an extra level of street cred.

Givenchy Debut of Kids Collection (Photo courtesy of Givenchy)

Givenchy Debut of Kids Collection (Photo courtesy of Givenchy)

Balenciaga Kids fall 2018 (Photo courtesy of Balenciaga)

Balenciaga Kids fall 2018 (Photo courtesy of Balenciaga)

The childrenswear market has become increasingly trend-oriented and at UoF, we are on top of the childrenswear trend as we offer an assortment if  childrenswear lessons on the  UoF website, ranging from drafting children’s pattern making slopers to how to draw children’s figures. Click of the link below to learn more about our childrenswear design lessons.

https://www.universityoffashion.com/disciplines/childrenswear/

Coolest Kids at Seoul Fashion Week spring 2018 (Photo courtesy of Buro 24/7)

Coolest Kids at Seoul Fashion Week spring 2018 (Photo courtesy of Buro 24/7)

 Do you find dressing a kid like a mini-me is cute or obnoxious?

 

 

And just in time for the holidays, UoF is offering some amazing savings

on a Yearly or Monthly subscription. 

cde7bd42-9d47-4ca6-991a-980317ec58dd

b8758834-1e59-4e71-9e3b-d0817b8d9b4c
Two Holiday Subscription Deals
  • Get $60 off a new Yearly subscription here!
  • That’s more than 30% off our usual $189 yearly rate!
  • Offer Only available for new Yearly subscribers. Current Monthly subscribers or Free Members, see below.

  • Get $5 off your first month of a new Monthly subscription here!
  • That’s more than 25% off our usual $19.95 monthly rate!
  • Offer only available for new Monthly subscribers. Current Free Members, see below.

  • Current Free Members and Monthly subscribers: Log in as usual, then look to the left and click “Upgrade to Monthly [or Yearly] Subscription (Special holiday rate)”.


  • All subscriptions give you unlimited access to every lesson on our entire website!

The Americans have landed, or have they?

Picture1

For those of us New Yorkers who each day walk past the Lord & Taylor flagship on Fifth Avenue, we are already mourning the shuttering of this retail monument, scheduled for early 2019. While L & T may not have always been every fashionista’s ‘go-to’ destination for the most current fashion trends, this retailer has had a rich history of promoting American designers. Beginning in 1932, Dorothy Shaver (then L & T president), established a program known as the “American Look,” during a period in time when French fashion reigned supreme. This fashion visionary jumped at the chance to promote the work of American designers like Claire McCardell, Tina Lesser, Clare Potter, Vera Maxwell and Bonnie Cashin. It was a defining moment for American fashion designers and put American fashion on the world map. Oh, and by the way…Shaver was also one of the founders of the Costume Institute at the Metropolitan Museum of Art in New York!

Lord & Taylor                                                                                                                                                          (Courtesy University of Fashion)
Lord & Taylor (Courtesy University of Fashion)

Well, thankfully, another retailer has finally stepped up to the plate. As of this week and leading up to New York Fashion Week (Sept 6-14), Saks Fifth Avenue is showcasing the work of various American brands. Each of the American-based brands below were invited to create a window (and pay for their installation) that best represents that brand’s identity.

Although not all of the designers at these brands are American-born (Carolina Herrera, Philip Lim, Oscar de la Renta, Alexander Wang, Derek Lam, Jason Wu, Diane von Furstenberg, Naeem Khan and Tanya Taylor), the spotlight is on American-based fashion labels.

Other designers included are: Rosie Assoulin, Alice & Olivia, Coach, Eileen Fisher, Lafayette 148, Leila Rose, Milly, Rag & Bone, Marc Jacobs, Michael Kors, Ralph Lauren, Brandon Maxwell, Gabriela Hearst, Jonathan Simkhai, Monse and Proenza Schouler). While the windows are intended to celebrate American style, some brands chose to focus on things such as their heritage, or social justice and sustainability. Here’s a sampling:

Carolina Herrera window for Saks Fifth Avenue                                       (Courtesy WWD August 17, 2018)
Carolina Herrera window for Saks Fifth Avenue (Courtesy WWD August 17, 2018)

Carolina Herrera’s window is a take on her iconic eveningwear (white shirt and ball skirt). Whether intentional or not, Herrera’s choice of rainbow-colored mannequins against a rainbow background could easily be interpreted as a nod to the LGBTQ community.

Coach window for Saks Fifth Avenue                                                                                         (Courtesy WWD August 17, 2018)
Coach window for Saks Fifth Avenue (Courtesy WWD August 17, 2018)

Coach’s window paid homage to their company roots. Inspired by the suppleness of an old baseball glove, Miles Cahn founded Coach in 1941, in a New York City loft. Artisans hired by the Cahn family handcrafted soft leather into handbags and in 1962, hired American designer Bonnie Cashin, who pioneered the use of brass toggles on handbags and clothing. Coach’s window included ubiquitous New York phone booths and a shout-out to Dreamers, with a decal of an 8-Ball (as in disadvantage) with the words, “Calling All Dreamers.”

Eileen Fisher window at Saks Fifth Ave   (Courtesy University of Fashion)
Eileen Fisher window at Saks Fifth Ave (Courtesy University of Fashion)

Eileen Fisher is known as a pioneer of cotton grown without pesticides and a promoter of California’s Central Valley organic cotton growers since the late 1990s. This brand’s window was less about ‘selling product’ and more about an education in recycling. In 2009, Fisher initiated GREEN EILEEN, a “buy-back policy” whereby customers turn in their gently used Eileen Fisher products, in return for a store gift card. The brand either resells that item or, through their “third lifecycle initiative,” artists get the chance to upcycle these clothes into new designs. Her Saks window featured a recycled garment, a video showing the upcycling process and cages filled with clothes ready for recycling. Thanks Eileen, for thinking responsibility about a circular fashion cycle and less about sell, sell, sell.

Tanya Taylor window for Saks Fifth Avenue                                                                                         (Courtesy WWD August 17, 2018)
Tanya Taylor window for Saks Fifth Avenue (Courtesy WWD August 17, 2018)

The newest (and youngest designer) brand to get a Saks window is Canadian-born designer Tanya Taylor. After having studied finance at McGill University, taken a course at Central Saint Martins and then attended Parsons School of Design, Taylor launched her brand in 2012. In 2014, she became a finalist in the CFDA/Vogue Fashion Fund competition. Her quirky fashion is a bit H & M-ish (without the low price tag).

The inclusion of Tanya Taylor, just begs the question…why are aren’t stores like Saks and other major retailers getting behind and supporting more American start-up designers?

Hundreds of American fashion designer entrepreneurs who graduate from fashion schools, or those who learn online at University of Fashion, could greatly benefit from the support that these high-profile windows provide. So…Saks (and other retailers)… if you are listening… and you really want to take on the role of promoting American design talent that Lord & Taylor started in 1932, then do your homework and start showcasing home grown talent who need it the most!

Let us know what you think. Should American retailers start a movement to promote more American fashion design start-ups?

Big news for your smallest muse

- - Childrenswear

If you are joining the growing number of designers tapping into the childrenswear market, you may be on to something big. From Blue Ivy to Prince George, celebrity kiddos are driving clothing sales in droves. In addition, brands like Stella McCartney and Marc Jacobs have created “mini me” collections which offer kid-sized versions of their most popular adult offerings to support the increased demand for luxury childrenswear options. Read More