University of Fashion Blog

Posts by: Antonia Sardone

Antonia Sardone is a new contributor to the University of Fashion. She is also a freelance fashion consultant, stylist and writer. Antonia Sardone graduated from the Fashion Institute of Technology with a degree in Advertising Communications, Marketing and Fashion Journalism. She is an industry veteran having worked for WWD for over fifteen years and has strong relationships with designers worldwide. Today, Antonia Sardone continues to write reviews for WWD as well as work with many contemporary designers on a variety of projects from helping to re-launch their websites to writing their brand books. She enjoys raising her children to be creative individuals, as well as styling, writing and traveling.

IT’S SHOWTIME: LONDON AND MILAN FALL 2022 TRENDS

- - Fashion Shows, Trends

Looks from Richard Quinn’s Fall 2022 Collection. (Photo Credit: Vogue)

Just as Covid cases in some parts of the world are declining and restrictions are loosening, Russian President Vladimir Putin invaded Ukraine. The world watched in horror, as his deadly attack began in the early morning hours of February 24th. NATO has issued sanctions on Russia, but will they be enough to stop this escalating war? The world hopes so. Because if the last few years have taught humanity anything, it’s that in the grand scheme of things, we are nothing without health and peace.

As we try and navigate these troubling times, we can look to fashion as an escape from reality and to transform us into a world of fantasy. Last week UoF covered New York Fashion Week and this time we’ve crossed the pond to the London and Milan shows. Though our eyes may be focused on fashion…our hearts are definitely with the Ukrainian people.

SWINGING LONDON

Looks from Erdem’s Fall 2022 Collection. (Photo Credit: Vogue)

London Fashion week was a jam packed 5-day event that took place from Friday, February 18th to Tuesday, February 22nd. As we have come to accept, the fall 2022 season was a hybrid of physical shows as well as digital presentations, but thanks to England’s ease on Covid restrictions, the buzz around fashion week was the return of the IRL fashion show and events throughout the city. There were 86 physical womenswear and menswear shows and 61 digital presentations, which ranged from the well-established labels such as Vivienne Westwood, to emerging brands such as the breakout star of the week Nensi Dojaka.

Looks from Nensi Dojaka’s Fall 2022 Collection. (Photo Credit: Vogue)

Here are a few of the hottest trends that emerged from London Fashion Week:

SHEER FACTOR

London based designers had nothing to hide this fall 2022 season as they played up the transparency theme – from the utterly see-through to the subtly sheer.

A look from Supriya Lele’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Simone Rocha’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Maximilian’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Temperley London’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Nensi Dojaka’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christopher Kane’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

VELVET UNDERGROUND

Opulence filled the fall 2022 runways this season with luscious velvets in simple cocktail dresses, dramatic coats, and dramatic gowns.

A look from Simone Rocha’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christopher Kane’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Edward Crutchley’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Paul & Joe’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from 16Arlington’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Temperley London’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

THE EIGHTIES SHOW

This season, designers dug deep into the archives and pulled out bright colors and body-conscious silhouettes. Even the ‘pouf’, circa 80s Christian Lacroix, made a comeback!

A look from Emilia Wickstead’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from David Koma’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Richard Quinn’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Molly Goddard’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Simone Rocha’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Huishan Zhang’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

MANY SPLENDORED STRINGS

The collections were awash in a myriad of fabulous fringe motifs, perfect for the latter-day flapper ready to dance the night away.

A look from Halpern’s Fall 2022 Collection. (Photo Credit: Vogue)

A look from Christopher Kane’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Conner Ives’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Erdem’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Roksanda’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

Looks from Ozwald Boateng’s Fall 2022 Collection. (Photo Credit: Vogue)

IN FULL PLUME

Birds of a feather flock together, but if you want to break out as the next street style star, then bring on the feathers. The fall 2022 runways in London were filled with feathery looks that can be worn from day to night.

A look from Huishan Zhang’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from 16Arlington’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Paul & Joe’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from Poster Girl’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from Aadnevik’s Fall 2022 Collection. (Photo Credit: Imaxtree)

A look from Richard Quinn’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

CIAO MILANO

A backstage look from Moschino’s Fall 2022 Collection. (Photo Credit: Vogue)

Although London lifted many of its Covid restrictions, Italy still has many restrictions in place, and will remain so until at least March 31. Only those who are fully vaccinated will be able to attend Milan Fashion Week, which began on Tuesday, February 22nd and ends Monday, February 28th.

The good news, Milan had a jam-packed schedule with plenty of physical runway shows and events. There were also plenty of fun events throughout the week such as Gucci’s all-day celebration of its new Gucci Vault, The World of Vogue Talents and the CNMI Sustainable Fashion Awards, both celebrated emerging designers and those who have taken extra steps to curb their impact on the planet.

So while Milan Fashion Week is still going strong, here are some of the emerging trends from the first half of the week:

BOUDOIR FLAIRE

Innerwear as outerwear continues to intrigue designers in Milan who showed a variety of lingerie inspired looks on the runway.

A look from Prada’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Fendi’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Sportmax’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from No. 21’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Blumarine’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Gucci’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

VISUAL EFFECTS

Fall’s graphic content turned towards eye-popping geometrics with a hint of op art.

A look from Max Mara’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Emporio Armani’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Missoni’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Prada’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

CAPE CRUSADERS

Remarkable outerwear stole the show during Milan Fashion Week, but the true breakout style were all the terrific capes that ran the gamut from dainty evening versions to cozy yet chic toppers.

A look from Gucci’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Moschino’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Raf Simons’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Tod’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Roberto Cavalli’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Alberta Ferretti’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

YARN IT ALL

Miles beyond your basic sweater, a wonderful tactile world of dresses, cardigans and coats await. Perfect for braving the cold.

A look from Blumarine’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Tod’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Max Mara’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Alberta Ferretti’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

SHORT STORIES

No one does seductive as well as the Italians and for fall, designers showed barely there mini dresses and skirts all over the runway.

A look from Dundas’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Alberta Ferretti’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Emporio Armani’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Missoni’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from No. 21’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

POINT OF HUE

Designers tempered their dark, wintery palette with a celebration of pastel colors, making the fall 2022 season a joyful rhapsody of hue.

A look from Fendi’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Sunnei’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from MM6 Maison Margiela’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Diesel’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Del Core’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Blumarine’s Fall 2022 Collection. (Photo Credit: Vogue Runway

So tell us, what are your favorite runway trends so far for the fall 2022 season?

 

 

 

 

FASHION SHOWS ARE COMING BACK STRONGER THAN EVER: NY FASHION WEEK FALL 2022

- - Fashion Shows

A Backstage look at Collina Strada’s Fall 2022 Collection. (Photo Credit: Hunter Abrams for Vogue Runway)

The fashion industry was hit hard by the global Covid-19 pandemic, but designers have pulled through and found creative ways to present their latest collections. In New York City, thanks to high vaccination rates, the city lifted its indoor mask mandate on February 9th just in time for New York Fashion Week, which kicked off on February 11th and ended on the 16th. Although the season was far from pre-covid days, social distancing and smaller audiences were still being implemented to keep everyone safe, but there were definitely plenty of IRL shows to get fashion insiders excited– six jam packed days of back-to-back appointments, screenings, and of course, live fashion shows that took take place all over Manhattan, as well as a few that opted to cross the river into Brooklyn, such as Gabriela Hearst and Dion Lee.

While a few of the established designers opted out of showing during New York Fashion Week, such as Tom Ford, Marc Jacobs, and Ralph Lauren, there were plenty of emerging designer labels that made a splash this season, such as Shayne Oliver. He is the designer of the gender-fluid label Hood by Air (which was put on pause in 2017), but this season the designer launched ShayneOliver. Oliver’s new namesake collection is a high-concept luxury womenswear and menswear fashion brand offering seasonal collections and he staged a three-night residency at The Shed’s Griffin Theater in the fashionista hot spot, Hudson Yards.

A look from Shayne Oliver’s Fall 2022 Collection. (Photo Credit: The New York Times)

Last week at UoF, we spoke about fashion in the Metaverse and this season, the young and clever designer Maisie Wilen, took a digital approach to presenting her collection. Wilen partnered with Yahoo on a virtual installation that debuted on February 15th. The designer’s fall 2022 collection was presented on 7-foot-tall holograms, bringing the digital into a physical space in a new way.

Maisie Wilen presented her Fall 2022 Collection on 7 foot tall holographic models. (Photo Credit: Maisie Wilen)

Also on Feb. 15th, The Costume Institute at the Metropolitan Museum of Art held a press event for Part Two of their fashion exhibit, “In America: An Anthology of Fashion.” The show itself will open to the public from May 7 – September 5, 2022, and be housed in the museum’s period rooms, merging fashion’s past and present in vignettes that reflect the shifts in American taste.

Ball gown by Marguery Bolhagen circa 1961. (Photo Credit: The Metropolitan Museum of Art)

A literal social media frenzy was created when actress Julia Fox, making her runway debut, opened the show for LaQuan Smith. The designer dressed Fox in the ultimate revenge dress after her very publicized month-long relationship with Kanye West ended earlier this month.

Julia Fox opens the show for LaQuan Smith’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

Tory Burch delivered a heartwarming New York moment as the designer’s fall collection was a Valentine’s love letter to New York City. Burch used the city as her canvas and literally lit up the night when she held her nighttime show on the 25th floor of the trendy Hudson Commons building at Hudson Yards with floor to ceiling windows and the historic New Yorker Hotel sign lighting the runway background.  Burch helped fund the restoration of the iconic sign on the Art Deco landmark, which opened its doors in 1930 as the city’s largest hotel. “It’s such an iconic building,” said the designer in an interview with WWD, who upped her profile around the city in other ways, too, teasing the runway show with light installations at the Frick Museum, Union Square and seven other landmarks and live-streaming the show in four other locations.

A look from Tory Burch’s Fall 2022 Collection. (Photo Credit: WWD)

And let’s not forget about the fabulous street style looks that were back in full force and the celebrities that flocked the front rows again!

Blake Lively Plays the Bombshell at Michael Kors. (Photo Credit: Getty Images)

While Tory Burch celebrated her beloved city, here are some of the hottest trends coming out of New York Fashion Week for Fall 2022:

BRINGING SEXY BACK

Now that we’ve turned a corner on the pandemic (hopefully) and the world is beginning to open up again, designers showcased plenty of sexy looks for fall 2022 with a focus on strategic cut-outs reminiscent of 1980s Jean Paul Gautier (for all you fashion history buffs out there).

A look from Bronx and Banco’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christian Cowan’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Eckhaus Latta’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from LaQuan Smith’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Prabal Guring’s fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Michael Kors’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

DAYTIME GLAM

As we head back into the world of IRL, designers are offering plenty of glamorous daytime looks that can carry you from the office to cocktails with friends. From sequin knits to feather cardigan coats, these looks will brighten any fall day.

A look from Brandon Maxwell’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Altuzarra’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Alice & Olivia’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christian Cowan’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Markarian’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from The Proenza Schouler’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

LEATHER CHANNEL

Leather is a staple in every fall wardrobe, but for fall, designers are softening up the textile in a variety of dresses, from sleek, form fitting styles to feminine, corset variations.

A look from Khaite’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Prabal Gurung’s fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Michael Kors’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Staud’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Gabriela Hearst’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Brandon Maxwell’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

GOTHIC GLAM

Goth kids take a walk on the glam side with ruffled neck blouses paired with plenty of pearls, and corset evening gowns – all in moody hues of inky blues and black.

A look from Christian Siriano’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Batsheva’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Khaite’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from R13’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

BLACK AND WHITE

There is nothing simple about fall’s graphic black and white looks. From Carolina Herrera’s bow motif evening gown to The Row’s colorblock coat, these looks offer plenty of impact.

A look from Carolina Herrera’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christian Cowan’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Jason Wu’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Peter Do’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from The Proenza Schouler’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from The Row’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Oscar De La Renta’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

METALLICA

Shine on! Designers are offering plenty of sparkle this season with sequin dresses in metallic tones. From Altuzarra’s gold oversized paillette dress to Bronx and Banco’s silver sequin minidress, one things for sure, party season is back.

A look from Altuzarra’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Bronx and Banco’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Bronx and Banco’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Christian Cowan’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Jonathan Simkhai’s Fall 2022 Collection. (Photo Credit: Vogue Runway_

Looks from Naeem Khan’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

ORANGE ALERT

Designer’s are offering plenty of bold colors for fall 2022, but one color really stood out this season – orange. The hue stood out in a variety of shades from bright to muted. The color was found in everything from evening dresses to a belted leather coat.

A look from Victor Glemaud’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Carolina Herrera’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Michael Kors’ Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Anna Sui’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Staud’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Maryam Nassir Zadeh’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

KNIT WHIT

Knits were all over the fall runways from crafty crochet dresses to fisherman cable knit tops. Now you can look cozy and chic.

A look from Gabriela Hearst’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Altuzarra’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Frederick Anderson’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Dion Lee’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

A look from Batsheva’s Fall 2022 Collection. (Photo Credit: Vogue Runway)

So tell us, what is your favorite trend from New York Fashion Week?

WELCOME TO THE FASHIONVERSE – METAVERSE

- - Technology

Gucci in the virtual game Roblox. Photo (Credit: Vogue Business)

Faithful followers of our blog know that at University of Fashion we love, love. love the history of things. In fact, our founder, Francesca Sterlacci, co-wrote the book, Historical Dictionary of the Fashion Industry. So we thought before we talk about how the Metaverse is poised to revolutionize the fashion industry, we’d take a look back at the thing we love to hate and yet can’t do without…the Internet.

Did you know that January 1, 1983 is considered the official birthday of the Internet, and that it wasn’t until August 6, 1991 that the World Wide Web went live to the world?

Now, more than ever, we rely on technology. With the click of a button, we order our groceries, hold business meetings, learn fashion design online (thanks UoF) and purchase everything from underwear to luxury clothes…even cars! We are so completely hooked on our electronic devices that to be without them even for a day, it’s like the world has come to an end! And now, thanks to the pandemic, we have become even more reliant. Is that even possible?

Through the internet, we maintain social relationships, communicate with family and friends and interact via Facebook®, Instagram® and all of the other social media platforms, incessantly. The Internet has also expanded our vocabulary. We all ‘surf’ the web, use google as a verb, and learned a slew of new acronyms like HTTP, HTTPS HTML, FTP, WWW, and more.

Well buckle your seat belts folks….here comes the metaverse, (with it the fashionverse) and a new set of vocab terms like avatar, blockchain, cryptocurrency, NFTs, burning NFTs, AR, VR, and Web 3.0.

What is the Metaverse, you ask?

When Mark Zuckerberg announced Facebook’s name change to ‘Meta’ in October 2021, tech giants like Google and Microsoft started investing heavily in it, portending the next big tech revolution. The metaverse, now in its beginning stages, is a digital experience that will evolve into something that blurs the lines between the digital and physical world.

According to Michelle Cortese, a virtual and augmented reality designer, artist and author, the metaverse is essentially, “a spectral layer on top of our existence. It is represented by avatar interactions, and constructed experiences, ultimately altering how we interact online, how crypto is adopted, how brands advertise, all while offering a hyper-real alternative world for people to coexist in. The concept that was beloved by tech enthusiasts, a desire for a decentralized virtual world and a place that is aligned with the physical world, has now penetrated the mainstream landscape. Virtual experiences have spiked dramatically with millions of people indulging hours upon hours as digital avatars into virtual social spaces such as Fortnite and Roblox or digital NFTs and cryptocurrencies.”

Michelle Cortese depicts the stages of the Web and the advancements we have endured to reach Web 3.0 more clearly. “When we say ‘Web 3.0’ we refer to the three stages of the Internet: [1] the desktop computer dial-up of the 1990s; [2] the socially-driven mobile Internet of the 2000s and 2010s; and [3] the “Embodied Internet” or Metaverse – this next generation of the Internet anticipates that people will interface with the web in a more embodied, virtual way.”

All sounds like a sci-fi movie right? But advanced technology is making this possible. Using a combination of technologies and incorporating virtual reality (VR) and augmented reality (AR), users can actually “live” inside a digital universe. In the metaverse, users are part of the action.

What does this mean for the fashion industry?

Think of the possibilities for brands to reach potential customers in the metaverse. The fashion industry is already evolving in this advanced digital world and the pandemic offered many in lockdown mode the opportunity to explore the gaming world, a perfect intro into the ‘virtual world’. In the metaverse, the user can shop in digital stores and there is even a “try before you buy” feature where the user can take a 360-degree look at an item. They can zoom in and examine all the details of that piece of clothing before they make a purchase.

Consumers now have the ability to virtually try on products by dragging one or more items onto photos of themselves. So the metaverse is literally bringing the fitting room into your home and can offer the consumer the same experience as walking into a brick-and-mortar store.

The metaverse is therefore quickly transforming the fashion industry. Luxury house Balenciaga is at the forefront of the shift into the digital world. The house (known to embrace virtual apparel) announced plans to introduce a business unit specifically committed to exploring opportunities in the metaverse.

Fortnite x Balenciaga, 2021. (Photo Credit: Epic Games)

Balenciaga presented its Fall 2021 collection through a gaming app and famously partnered with the video game Fortnite to create a number of “skins” for the game’s characters. At this point, most of the fashion world’s investments in the metaverse have been through video game skins (cosmetics that customize characters), reports Business of Fashion. These developments provide a peek of what fashion in the metaverse could look like.

According to Business of Fashion, digital environments are increasingly transforming from transaction-focused consumer spaces, to multi-dimensional worlds that foster collaboration and creativity. Naturally, fashion is expected to be key player in this coming era.

The metaverse is a virtual reality that redefines how we use technology, integrating both digital and physical worlds. And it’s not some faraway reality, we’re already there. Nowhere is the crossroads of fashion and metaverse more evident than in the current explosion of fashion related NFTs.

Adidas Originals is jumping into the metaverse. The brand’s entry arrives as part of a partnership with Bored Ape Yacht Club. (Photo Credit: Adidas)

So, what exactly are NFTs?

The simplest way to explain NFTs or “non-fungible tokens” are that they are cryptographic tokens which are stored in a blockchain. These cryptographic tokens allow someone to buy, sell, or trade, ‘real’ items such as artwork or real estate. NFTs are especially suitable when they tokenize items that are collectible and unique. In the fashion industry, NFTs now bring a new level of exclusiveness and an opportunity to turn digital designs and collections into an extremely limited, valuable, luxurious, and unique collector pieces. And labels from luxury to activewear are getting into NFTs.

Burberry releases NFT collection in Mythical Games’ Blanks Block Party. (Photo Credit: Burberry)

Burberry, for example, partnered with Mythical Games to launch an NFT collection in their flagship title, Blankos Block Party. Working with Mythical Games’ Blankos Block Party, Blanko the shark, can be purchased, upgraded, and sold in-game, the brand moved into the digital space after the success of its own game, B Bounce, which launched in 2019.

Dolce & Gabbana, the Italian fashion luxury house, launched its own collection of NFTs on the Polygon (CRYPTO: MATIC) blockchain last August of 2021. Named Collezione Genesi. Domenico Dolce and Stefano Gabbana personally designed a 9-piece, one-of-a-kind collection exclusively for UNXD. Collezione Genesi³ that featured hand-made, museum-grade items across Alta Moda (women), Alta Sartoria (men), and Alta Gioielleria (high jewelry). It is digital couture!

UK department store Selfridges has begun selling NFTs and digital fashion in its Oxford Street store in London, bringing digital goods to real-life shopping and broadening their accessibility in fashion. Combining the virtual and physical worlds, Selfridges has a pop-up that will showcase artwork by Victor Vasarely and new physical pieces from the designer label Paco Rabanne inspired by Vasarely’s work. The NFTs, can be purchased via an in-store digital screen using a traditional credit card, and will include digital versions of the first dresses designed by Paco Rabanne.

The Sefridge’s NFT project ca;;ed Universe. (Photo Credit: Vogue Business)

Approximately 1,800 NFTs are dropping between 28 January and 12 March, with prices ranging between £2,000 ($2,709.27) to over £100,000 ($135,456.30); select Paco Rabanne NFTs will be sold with their physical counterparts, and the digital versions can be worn in several virtual platforms. Some items will be adaptations of 1960s archival designs that were never produced. Funds raised will go to the Fondation Vasarely Museum in Aix-en-Provence, the artist’s archive that houses and restores works.

Even Barbie is getting in on the act! Barbie is making a splash into the digital art world as everyone’s favorite doll, dressed in head-to-toe Balmain. The two brands are collaborating with a ready-to-wear collection, an accessories line and a series of NFTs. Executives from both companies say the NFT launch is a historic moment for fashion, tech and toys.

From a nostalgic 1990s Barbie logo to a Barbie pink Pantone, Barbie’s signature color dominates the clothing collection and NFT trio. (Photo Credit: Balmain)

Txampi Diz, Chief Marketing Officer (CMO) of Balmain, is betting on the future of NFTs as a powerful customer engagement tool for high-fashion brands. “I believe it is going to completely change the fashion industry, and it will have the same impact as when social media first started or when the internet first launched,” he says in an interview with Forbes.

“It’s a milestone, it’s the first NFT presentation that the Barbie brand has ever made,” says Richard Dickson, Mattel president and Chief Operating Officer (COO) in an interview with Forbes.

Three one-of-a-kind Balmain x Barbie NFTs are currently up for auction via mintNFT, a new marketplace for NFTs that focus on creative collaborations. James Sun, founder and CEO of mintNFT, says such NFT partnerships redefine the meaning of brand ownership for customers, as it symbolizes a purchase into the company’s ethos. “What’s so beautiful is they’re not just purchasing an NFT, they’re saying, I want to be part of this brand on the blockchain . . . It’s very philosophical.”

Looks from Nigo’s first limited-edition capsule collection for Kenzo.(Photo Credit: Kenzo)

Kenzo just dropped its first limited-edition capsule collection under the house’s new artistic director Nigo, and will feature floral graphic sweatshirts, long-sleeve T-shirts, a jersey cardigan, and nylon jacket. Along with the limited-edition collection, Kenzo released a limited edition of 100 NFTs, each drop will be complemented by a collection of NFTs that unlock exclusive access into the world of Kenzo.

Gucci and Superplastic introduce a three part NFT drop Supergucci. (Photo Credit: Gucci)

Each day, more and more labels are joining the metaverse and offering NFTs. Supergucci is a collaboration between the Italian fashion house Gucci and Superplastic. The “ultra-limited” series, Supergucci consists of a multi-pronged approach to be released in three parts. The first drop was on February 1st, and included ten different limited NFTs that paid homage to Gucci’s storied archives with signature prints, icons, and motifs, all revamped to to incorporate the imagination of Superplastic’s synthetic celebrities and artists. In this instance, they are Janky & Guggimon; virtual “humans” created by Superplastic that have already gained a strong social media following. The launch is also accompanied by ceramic sculptures handmade in Italy and co-designed by Gucci and Superplastic.

“Our collaboration with Superplastic dates back to 2020 when we launched the Gucci Sneaker Garage project in occasion of which we dressed Superplastic’s virtual characters with the Gucci Virtual 25 sneakers,” the brand states. “This project therefore represents the natural development of our relationship with this partner that allows us to experiment with Gucci’s codes through new forms of creativity.”

Supergucci allows the metaverse to come into play, too, where users will accompany Janky & Guggimon to the Gucci Vault, an online concept store created from the vision of Gucci’s creative director, Alessandro Michele. The Vault will also be releasing restored, reconditioned vintage Gucci pieces in tribute of their latest juncture; works hand-picked by Michele and archivists of the House. There will be two more surprise drops coming soon.

Artist Mason Rothschild created the MetaBirkin. (Photo Credit: MetaBirkin)

A “Baby Birkin” NFT, which was an animation of a baby growing in a Hermès Birkin bag, just sold in a Basic.Space auction for the equivalent amount of $23,500. Although this is where it can get tricky, Hermés, who owns the trademark for the Birkin bag, was not involved in the issue of the NFT and has send out a cease-and-desist letter to the creator of the NFT. Recently, Hermès filed the lawsuit in New York’s Southern District Court claiming trademark infringement and dilution. Hermès claims the artist, Mason Rothchild, was ripping off Hermès’ famous Birkin trademark by adding the generic prefix “meta” and calling the NFT “Metabirkin.”

The psychology of NFTs 

Fashion houses are creating a new world of engagement with a digital experience for its users in the metaverse. Unforgettable items can boost customer loyalty. Consumers may capture, exchange, and appreciate one-off experiences and exclusive moments in time, which is something that all these corporations could use to establish a permanent connection with their clients.

We are living through and witnessing another digital revolution. NFTs and the metaverse are opening up new worlds of economic opportunity and risk. The fashion industry is at the forefront of many of these new developments. As we embark on these exciting new possibilities, some companies are a bit hesitant to rush into the metaverse.

Louis Vuitton gets into gaming with Louis The Game Video Game. (Photo Credit: LVMH)

For example, Bernard Arnault, the chairman and CEO of luxury conglomerate LVMH, has stated that is in no rush to charge into the metaverse. The brands under the LVMH label are performing well in the real world as the company reported record full-year revenues and profits for 2021. Arnault stated to WWD, that while he was curious to explore the opportunities of the hotly hyped digital environment, he was also wary of a repeat of the dot-com bubble (LVMH was, after all, a major investor in the ill-fated Boo.com in the late ’90s).

“Let me start by saying that it’s a purely virtual world and until now, we are in the real world and we sell real products. To be sure, it’s compelling, it’s interesting, it can even be quite fun. We have to see what are the applications of this metaverse and these NFTs,” Aunault said in a videoconference with analysts and reporters. “If it’s well done, it can probably have a positive impact on brands’ activities. But we’re not interested in selling virtual sneakers for 10 euros,” the LVMH chairman and chief executive officer added. “In conclusion, I would just say, beware of bubbles. I remember this from the early days of the internet, at the beginning of the 2000s,” Arnault continued, noting there are a multitude of companies building the metaverse. “There were a bunch of would-be Facebooks back then, and in the end, only one of them worked out. So let’s be cautious.”

Buyer beware – what it means that some brands are ‘burning’ NFTs

To give you an idea of just how complex the NFT world is and why you must really study the particular NFT before you buy it (says our founder’s son who has been investing in NFTs), here’s what you need to know about “burning” NFTs and “creating scarcity”.  According to Maghan McDowell of Vogue Business, “A key feature of blockchains and NFTs is that they can’t be changed, replicated or deleted, allowing for authenticity, ownership and scarcity. So, what happens if a luxury brand — many of whom are now experimenting with NFTs — wants to change or eliminate an NFT they’ve put on the market? They can burn it. Burning NFTs, which are tokens stored on a blockchain, is the process of permanently removing a token from circulation. This can be done to eliminate unsold or problematic inventory from an NFT drop, or it can be used to engage collectors and fans through “upgrades” that replace an original NFT with something else.”

According to Vogue Business, “For fashion and beauty brands, burning NFTs could offer a way to manipulate scarcity, and therefore price. It could also lead to more intriguing NFT projects, in which consumers must weigh risk and reward by burning an NFT in exchange for something else. These scenarios, among others, are already playing out among artists and gaming startups, paving the way for fashion. Already, Adidas is using a burn mechanism to change the state of its NFTs when NFT owners make a purchase. Apparel brand Champion recently partnered with Daz 3D’s NFT collection, Non-Fungible People, and will use burning to enable peoples’ profile picture NFTs to digitally dress in Champion gear, while Unisocks invites NFT owners to burn them in exchange for physical products.

As we all watch and explore the metaverse/fashionverse, the possibilities are endless and so are the pitfalls, so ‘buyer beware’.  

Did you know that UoF has been covering the digital revolution for years? Check out our past blog posts on the topic:

The Future of Textiles – Digital Realm

Gaming & Fashion: Two Aspirational Worlds of Experiences Combine

If you’re interested in exploring a career in this new age technology, check out University of the Creative Arts digital fashion MA program

 

So tell us, is your head spinning right about now? Will you promote your brand in the metaverse?

SPRING 2022 COUTURE: JANUARY SHOWS ARE FILLED WITH BEAUTY AND HEARTBREAK

- - Fashion Shows

Monaco’s Princess Charlotte rides in on horseback wearing Chanel for their Spring-Summer 2022 Couture  collection. (Photo Credit: AP Photo)

We are only a month in and already 2021 has started off as a challenge. Omicron and its new iteration BA.2  is still on the move, infecting even those who are triple-vaccinated. Vladimir Putin is on the brink of invading Ukraine and a number of celebrities unexpectedly passed away, from comedian Bob Saget to legendary singer Meat Loaf. Last week UoF announced the passing of André Leon Talley, the larger-than-life former Vogue editor who died on January 18th at the age of 73. And then 5 days later on January 23, also at the age of 73, the fashion world lost another industry legend, Manfred Thierry Mugler, the visionary French designer who was responsible for having created some of the most avant-garde and iconic looks of the ‘80s and ‘90s.

A photo of the late Manfred Thierry Mugler. (Photo Credit: Stephane Reugere for Mugler)

Mugler’s theatrical designs put him on the map as one of the most creative designers of his generation. He was also one of the first designers to showcase diversity in his runway shows, often challenging racism and ageism, and including non-traditional models such as drag queens, pornstars, and transgender women.

Mugler’s signature looks were worn by some of the greatest music artists, such as Madonna, Michael Jackson, Diana Ross, and David Bowie, to name a few. There has also been a resurgence of celebrities wearing vintage Mugler, such as Lady Gaga in her music video for “Telephone” and Cardi B, who had a friendship with Mugler, often wearing his vintage designs on red carpets and in her music videos, as well as mentioning the brand in her song “Wild Side”. In 2019, Mugler created a one-of-a-kind dress for Kim Kardashian to wear to the Met Gala.

Looks throughout the years from Thierry Mugler. (Photo Credit: Getty Images)

Those who followed Mugler throughout his career couldn’t help but notice his ever changing ‘personal look’. The late designer had been involved in several accidents, one of which was a jeep crash which destroyed his nose. He also had his chin reconstructed using his hipbone. The designer-turned-bodybuiler, was once quoted as saying, “I wanted my face to represent progress, because after years of being a thin, charming dancer, I wanted to be a warrior. I’ve done so much in my life. I’ve fought so much. I’m a superhero, so it’s normal to have the face of one.”

Mugler may have left his namesake brand far too early, but he will continue to have an empowering impact on fashion will into the future.

COUTURE SHOWS BRING FANTASY AND HOPE TO US ALL

A look from Giambattista Valli’s Spring 2022 Couture Collection. (Photo Credit: Giambattista Valli)

Paris Couture is back and it was spectacular. The couture season began on Monday January 24th and ran through Thursday the 27th. While many couture houses held IRT runway shows, there were a few that opted to present their collections digitally, such as Azzaro and Giambattista Valli. Meanwhile, Giorgio Armani canceled his Privé show altogether.

One of the highlights of any fashion week is the constant parade of street style looks and influencers. Paris couture week did not disappoint. Kanye West (Ye) introduced his new girlfriend Julia Fox to the fashion scene wearing a black leather Schiaparelli outfit  (reminiscent of vintage Thierry Mugler), and he in  trademark moon boots and padded gloves, plus a Schiaparelli black balaclava, a nod to his ex (Kim Kardasian), who worn head-to-toe Schiaparelli to the Met Gala. Oh, and to complete their outfits they adopted a new couple name…’Juliye’.

Julia Fox and Kanye West at the Schiaparelli Haute Couture Spring 2022 show in Paris. (Photo Credit: Jacopo Raule for Getty Images)

Here’s a few of our favorites from Paris Couture 2022

ALEXANDRE VAUTHIER

A look from Alexandre Vauthier’s Spring 2022 Couture Collection. (Photo Credit: Imaxtree)

A look from Alexandre Vauthier’s Spring 2022 Couture Collection. (Photo Credit: Imaxtree)

High-octane glamour was all over Alexandre Vauthier’s Spring 2022 couture collection, as he presented velvet power suits, sequin gowns and plenty of slinky frocks.

CHANEL

A look from Chanel’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

A look from Chanel’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

“The idea for the show’s décor came from a longstanding desire to work with Xavier Veilhan,” Virginie Viard, Chanel’s creative director, explained the setting of the SS22 couture show to Harper’s Bazaar, “His references to constructivism remind me of those of Karl Lagerfeld. I like this similarity of spirit between us, now and across time. In addition to creating the show décor with its references to the avant-gardes of the 1920s and 1930s, Xavier wanted to work with Charlotte Casiraghi. His artistic universe is full of horses and Charlotte is a skilled rider.”

The Chanel show opened with Monaco’s Princess Charlotte dressed in a Chanel jacket, riding a beautiful eight-year old Spanish bay horse Kuskus (that would explain the sand runway), first in an elegant “collected walk,” then a trot. A perfect opening that paid homage to the creative director’s ’20s and ’30s Gatsby-inspired modern take on the classic Chanel tweed suit. There were also filmy chiffon and organza dresses with uneven hems, slithering satin evening dresses, and tiny beaded gilets to add an extra dose of glamour.

CHRISTIAN DIOR

Backstage, looks from Christian Dior’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

A look from Christian Dior’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

This season’s Christian Dior couture collection was a celebration of embroidery: “A symbol of the atelier’s original excellence, embroidery is not just a decorative detail. It gives fabric its structure, its architecture.” According to the house’s show notes. “An inspiring creative dialogue, collective, exalting virtuoso skills, where embroidery is transformed into a collaborative mode of expression, at the crossroads of art and craft“. Dior’s creative director, Maria Grazia Chiuri, collaborated with Indian artists Madhvi and Manu Parekh, the Chanakya Atelier and the Chanakya School of Craft, in creating exquisite embroideries and embellishments for her couture collection.

SCHIAPARELLI

A look from Schiaparelli’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

A look from Schiaparelli’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

A recent red-carpet favorite, Daniel Roseberry presented his latest couture collection for Schiaparelli in a show entitled “An Age of Discipline”. Roseberry took the season as a chance to explore what design really means to him, especially after these chaotic few years. “Designing this collection also made me realize something else,” he explained in his show notes. “There are designers who design because they love clothes. There are designers who make clothes because they love the craft, because they love people. There are designers whose work is indebted to fashion as a concept, or to glamour as a business.”

“But I design in order to make people feel something. When clothes and craft and hair and music and the wearer are in harmony together, when they are all trying to communicate something, we can be reminded why we love fashion— why I love fashion. It isn’t for the celebrities. It isn’t for the likes. It isn’t for the reviews. It’s because, when it’s done right, when it has something to tell us, it can help us feel the inarticulable. It’s because it still has the power to move us.”

And moved us he did, as his collection pushed the boundaries of fashion as art.

VALENTINO

A look from Valentino’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

A look from Valentino’s Spring 2022 Couture Collection. (Photo Credit: Vogue Runway)

‘The Anatomy of Couture’ was the title of Valentino’s Spring 2022 Couture Collection. As creative director Pierpaolo Piccioli explained in his show notes, he imagined his collection not on one single and idealized house model, but on a variety of women with different body types and ages. He states in his collection notes, “Soft and welcoming in the democratic spirit, and at the same time radical in the approach that rewrites known processes, Piccioli builds the collection as a composite harmony of physical types and the clothes that dress them, studied through a long process, both scientific and poetic. The message does not change in its purpose, which is to convey beauty, but in the welcoming expression.”

Did you have a favorite couture collection?

MENSWEAR FALL 2022 COLLECTIONS: FLORENCE – MILAN – PARIS

- - Fashion Shows, Trends

Looks from Dries Van Noten’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

Two years later and our lives are still topsy-turvy as we all try to navigate through the Covid-19 pandemic. New Year’s Eve festivities were put on hold as the Omicron variant spread so quickly throughout the world. The new variant also had a major impact on menswear fashion week for the fall 2022 season, from Pitti Uomo in Florence to Paris.

Pitti Uomo/Florence 

Pitti Uomo kicked off the fall 2022 menswear season January 11th through the 13th. The menswear extravaganza took place in Florence, Italy, which this season’s theme was centered around ‘Reflections’. Unfortunately, due to the rise in Omicron-positive cases, many brands cancelled their presentations, including Brunello Cucinelli and guest brand Ann Demeulemeester. However, Italian luxury brand Kiton, known for hand-made Neapolitan tailored suits,  presented their casual line KTN for the first time at Pitti Uomo. Also, high-end sportswear line Paul & Shark presented and re-enforced their commitment to sustainability.

Milan

The fashion set comprised of buyers, editors, and influencers then hopped from Florence to the Milan for that city’s fashion week, which ran from January 15th to the 17th. Once again, due to Omnicron, a number of designers and brands cancelled their physical presentations and events, including Giorgio Armani, Emporio Armani, Gucci and MSGM. JW Anderson, who was scheduled to present its first menswear show in Italy, also cancelled. But the city still had plenty of excitement with labels such as Fendi, Prada, Ermenegildo Zegna and Dolce & Gabbana, throwing caution to the wind, opted for live runway shows.

Jeff Goldblum in a look from Prada’s Fall 2022 Menswear Collection. (Photo Credit; Vogue Runway)

Although Milan Fashion Week was short, it was still inspiring and impactful. Some of the highlights included Prada’s runway which was packed with some of Hollywood’s legendary stars, including Twin Peaks’ Kyle MacLachlan, Jurassic Park’s Jeff Goldblum, Moonlight’s Ashton Sanders and Sex Education’s Otis Butterfield. While Prada focused on the dapper gentleman, Dolce & Gabbana appealed to Gen-Z fans, with a lively performance from Machine Gun Kelly, dressed fittingly in a sequin suit from the label.

At Fendi, Silvia Fenturini Fendi was fascinated by notions of classicism. The Roman house presented a ‘treasure trove of future heirlooms’ that riffed on the elegance and sophistication of old-world silhouettes. The label is also dabbling on gender-bending looks as the luxury house featured boundary-defying feminine silhouettes to its fall 2022 show. Love the idea of sharing your wardrobe with your boyfriend/husband? This is the brand for you!

A look from Fendi’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

Paris

France eased their Covid restrictions just days before Paris Fashion Week’s Menswear shows, which ran from January 18th to the 23rd. Only a handful of designers (approximately 17) staged live runway presentation – including Rick Owens, Dior Homme, and Loewe. The remaining brands were a mix of digital streams and physical presentations.

A look from Louis Vuitton’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

The highlight of the week?  Thursday Jan. 20th, when Louis Vuitton presented the late Virgil Abloh’s final collection for the house; Virgil Abloh passed away on November 28, 2021, at the age of 41, after a private two-year battle with cardiac angiosarcoma, a rare cancer. There wasn’t a dry eye in the house. It was the best tribute EVER.

Louis Vuitton’s Fall 2022 Menswear Show. Courtesy of FF Channel on YouTube.

A portrait of Nigo, the newly appointed artistic director of Maison Kenzo. (Photo Credit: Kenzo)

Menswear buyers, press, and influencers were over-the-moon about streetwear visionary Nigo’s first collection as artistic director for the Japanese label Kenzo. It was a star-studded event that had more Instagram followers than you could imagine.

Meanwhile, at Dior Men, Creative Director Kim Jones paid tribute to the founder of the house in celebration of Christian Dior’s 75th anniversary.

Dior’s Fall 2022 Menswear Show. Courtesy of Dior Channel on YouTube.

Here’s a round-up of some of the biggest trends in Menswear for Fall 2022:

FLOWER POWER

It’s a garden party delight as designers opted for pretty floral motifs for fall 2022. From Louis Vuitton’s tapestry-inspired coat and pants to Erdem’s slim-cut pantsuit. These delicate prints add joie de vivre to the cold winter ahead.

A look from Louis Vuitton’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Erdems’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Prada’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Acne Studios’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Dior Men’s Fall 2022 Menswear Show. (Photo Credit: Vogue Runway)

GENDER NEUTRAL

Designers continue to break thru the confines of gender norms this season as they offer plenty of skirts and dresses that can be worn no matter your gender.

A look from Dolce & Gabbana’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Comme des Garçons Homme Plus’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from JW Anderson’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Rick Owns’ Fall 2022 Menswear Show. (Photo Credit: Vogue Runway)

A look from Louis Vuitton’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Moschino’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

LEATHER REPORT & THE BOLD SHOULDER

Chic leather coats were all over the fall 2022 runways as they ran the gamut from a Matrix-esque version at Dolce & Gabbana to a belted, Seventies-inspired style at Prada. And the focus was on the big and bold shoulder.

A look from Prada’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Dior Men’s Fall 2022 Menswear Show. (Photo Credit: Vogue Runway)

A look from Dolce & Gabbana’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Rhude’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Y Project’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

IN LIVING COLOR

Bright neon hues ruled the runways as the oversaturated tones made there way on everything from cozy knits to terrific outerwear.

A look from Vetements’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Prada’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Moschino’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from JW Anderson’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Hermès’ Fall 2022 Menswear Show. (Photo Credit: Vogue Runway)

SUPER SIZE ME

Baggy looks are still going strong in the menswear market, and for fall 2022, designers are opting for oversized looks that still maintain remarkable tailoring guaranteeing that proportions are still sharp and clean.

A look from Zegna’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Vetements’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Bianca Saunders’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Yohji Yamamoto’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Fendi’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Jil Sander’s Fall 2022 Menswear Show. (Photo Credit: Vogue Runway)

GET SHORTY

Often a summertime staple, shorts made a splash on the runways this fall 2022 season. From MSMG’s sporty quilted version to Fendi’s dapper suit look, one things for sure, next winter men will be showcasing their legs more than ever.

A look from Fendi’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Comme des Garçons Homme Plus’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Louis Vuitton’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from MSGM’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Isabel Marant’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Loewe’s Fall 2022 Menswear Show. (Photo Credit: Vogue Runway)

WELL SUITED

We may all be heading back to the office soon, but rather than your typical menswear suit, designers are opting for tailored looks in a range of bold and happy colors.

A look from Etro’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Louis Vuitton’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Bianca Saunders’ Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

A look from Dolce & Gabbana’s Fall 2022 Menswear Collection. (Photo Credit: Vogue Runway)

LOSS OF A FASHION TRAILBLAZER

But the biggest fashion news that came out between the Milan and Paris shows was the passing of André Leon Talley on January 18, 2022. The larger-than-life former Vogue editor, who was only 73, passed away of a heart attack. Talley was a legend in the fashion world and broke down barriers for homosexual black men in the industry. Talley was a gentleman of grand pronouncements, over-the-top capes, and friends in design studios from New York to Paris—Marc Jacobs, Tom Ford, Diane von Furstenberg, Karl Lagerfeld, and many more. When the news of his death broke, many of his friends in fashion and beyond took to social media to express their grief, and a theme emerged. The “pharaoh of fabulosity,” as a Vogue staffer once dubbed Talley, was also the industry’s biggest champion and booster, the first editor backstage, quick with encouraging advice or a course correction. His enthusiasm was prodigious.

André Leon Talley at home in White Plains, N.Y., in 2017. (Photo Credit: Ike Edeani for The New York Times)

It was no secret within the fashion industry that Anna Wintour and André Leon Talley had a falling out. In his book, The Chiffon Trenches: A Memoir, Tally wrote of Wintour, “She is not capable of simple human kindness. I would love for her to say something human and sincere.” When she replaced Talley with YouTube personality Lisa Zoshy as host at the 2018 Met Gala, he remarked “it felt like I was thrown under the bus. It hurt”. And yet in an industry where you can be ‘cast-out’ as quickly as you are ‘cast-in’, Wintour recently wrote:

The loss of André is felt by so many of us today: the designers he enthusiastically cheered on every season, and who loved him for it; the generations he inspired to work in the industry, seeing a figure who broke boundaries while never forgetting where he started from; those who knew fashion, and Vogue, simply because of him; and, not forgetting, the multitude of colleagues over the years who were consistently buoyed by every new discovery of André’s, which he would discuss loudly, and volubly—no one could make people more excited about the most seemingly insignificant fashion details than him. Even his stream of colorful faxes and emails were a highly anticipated event, something we all looked forward to.

“Yet it’s the loss of André as my colleague and friend that I think of now; it’s immeasurable. He was magnificent and erudite and wickedly funny—mercurial, too. Like many decades-long relationships, there were complicated moments, but all I want to remember today, all I care about, is the brilliant and compassionate man who was a generous and loving friend to me and to my family for many, many years, and who we will all miss so much.”

With news of the passing of yet another fashion icon, Thierry Mugler, tell us, who influences you the most as an aspiring fashion designer?

PRE-FALL 2022: FASHION IS BACK

- - Trends

A look from Moschino’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

Let’s face it, the last two years of living in a worldwide pandemic has been tough on everyone. As we rang in 2022, many countries put a stop to festivities as the Omicron variant infected so many and spread so easily, even among the triple vaccinated (myself included). Thankfully this variant seems to be mild and not as deadly as Delta. But as the world watches and waits for life to return to some sort of normal, like the saying goes…the show must go on!

Throughout these past 2 pandemic years, designers and fashion companies have re-evaluated their business strategies and have put a greater focus on sustainability and improving their carbon footprint. In November of 2021, many in the fashion industry ramped up their climate efforts at the COP26 summit. According to the United Nations Climate Change website, “Fashion Charter signatories collectively represent a significant proportion of the fashion industry. There are currently 130 companies and 41 supporting organizations that have signed the Fashion Charter including some of the well-known brands such as Burberry, H&M Group, VF Corporation, Adidas, Kering, Chanel, Nike, and PUMA as well as suppliers such as Crystal Group, TAL Apparel and others.”

However, as the fashion industry tries to come up with solutions to help protect the environment, one thing is for sure, they continue to produce an endless supply of clothes to generate sales (hello, pre-fall and resort collections). For the past 20 years, fashion’s nonstop production cycles have been driven by social media, retailers, the press, and of course celebrity influencers. Celebs sell-out designer looks in minutes. Case in point, Kim Kardashian, who recently elevated Balenciaga’s sales while serving Kanye West with divorce papers dressed in Balenciaga. And, according to Love the Sales (a fashion e-commerce aggregator), the search for Balenciaga dresses increased by 200 percent in less then 24 hours when Kardashian, dressed foot-to-finger in Balenciaga, announced that she had passed the ‘baby bar’ exam. For your info, Kardashian will still have to continue her studies and take a second bar exam. Another influencer opportunity? Stay tuned.

Can’t help but wonder what Justice Ruth Bader Ginsburg wore when she passed her bar exam, LOL.

Kim Kardashian celebrates passing the baby bar exam in Balenciaga. (Photo Credit: MSN)

So, as the industry explores ways to make fashion more sustainable and ‘circular’, enter Pre-Fall. But what is Pre-Fall exactly? For starters, it is the longest-running season open to buyers and press in November and wrapping up on the heels of spring couture week in January. Usually, Pre-Fall collections offer more commercial looks than the major runway seasons, offering retailers the opportunity to showcase new merchandise to their clients in between the Fall and Spring collections. Pre-Fall has become one of the most essential selling seasons, with product sitting on the sales floor for up to six months (usually from June to December).

While the name (pre-fall) refers to autumn, the merchandise actually hits the sales floor in early summer, translating to a hodgepodge assortment of everything from breezy dresses to outerwear.

Looks from Versace by Fendi’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

If this all sounds confusing, join the club. The lingo is perplexing to everyone – designers, retailers, and consumers – so shouldn’t the season be looked at as a transitional one? Shouldn’t it be a season that offers seasonless dressing, pieces that can be layered and worn all year long?

Also, how should designers present their collections? Do they throw a full scale fashion extravaganza like Gucci, Dior, and Chanel, or do they hold private appointments for press and retailers and show their collection via Lookbook images like Prabal Gurung and  Christopher John Rogers?

As our industry continues to contemplate fashion’s impact on climate change, the use of influencers to promote product that will eventually will end up in landfills, and what the Pre-Fall season really means to them, the show must go on, right? Here are some of the trends we’re watching thus far:

VELVET CRUSH

The plush life – for both day and night.

A look from Balmain’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Proenza Schoular’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Roberto Cavalli’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Jil Sander’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

Look from Dsquared2’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

UoF subscribers can learn more about designing and working with velvet here: Introduction to Fibers & Fabrics,  Pattern Layout on Napped Fabrics, Rendering Velvet, Blind Stitch – Double Overcast Stitch, Pressing Tools & Techniques,

PLAID TIMES

Check mate! Designers are going mad for plaid from Oscar de la Renta’s mixed patchwork plaid numbers to Christian Dior’s logo-driven tartans. These ultra cool looks are anything but ‘elementary my dear’.

A look from Christian Dior’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from R13’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Roberto Cavalli’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Tory Burch’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

Looks from Oscar de la Renta’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

 

To learn more about working with plaid, view our lessons: Rendering Plaid, Pattern Layout of Plaid & Check Fabric, and Matching Plaid.

ROMANCING THE SWEATER

Comfy doesn’t always have to mean casual. For pre-fall, designers looked back to every Y2K girls favorite knit piece and brought back the beloved cardigan sweater. From Gucci’s strawberry motif to Erdem’s crystal button version, these sweaters are the perfect update to transition into cooler weather.

A look from Gucci’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Erdem’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Chanel’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Prabal Gurung’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Ganni’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

Whether you’re a beginner, intermediate or advanced knitter, have we got lessons for you! In fact, we have a whole Knit Series.

Start with Introduction to Knit Fabrics and move into our hand-knitting, crocheting and our lessons on cut and sew knits.

 FAIR LEATHER

Real or faux, leather outerwear is all the rage this pre-fall season. From Chloé’s crafty version to Balenciaga’s futuristic coat, this outerwear trend will surely set you apart from the crowd.

A look from Chloé’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Max Mara’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

Looks from Brandon Maxwell’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Christian Dior’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

If you know anything about sewing, you know that working with leather and faux leather requires a different set of skills. Let’s face it, the material is unforgiving! Not only did our UoF founder write the leading book on leather, Leather Fashion Design, but has produced a slew of video lessons covering the topic in detail, both faux and real. Start by learning about the different types of leather skins and how they are measured in our lesson, Leather: From Tanning to Types. Then check out: Leather Sewing Techniques, Leather: Sorting & Cutting, Leather: Interfacing & Stabilizing Seams, and then watch and learn how a leather jacket is actually produced (filmed at GIII, the world’s largest manufacturer of leather garments) in our 4-part series beginning with Leather Sewing Techniques-Part 1. Also, check out our lesson on Faux Leather, Suede & Patent Leather Sewing Tips.

To learn how to draw and illustrate leather or any shiny material, view our lesson Rendering Leather.

THE RETURN OF THE MINI

The leg-baring mini trend has made its triumphant return! The mini was first introduced in the ‘60s as a playful and even defiant garment representing a shift in societal dynamics (according to Vogue Magazine). For pre-fall, designers have created mini looks in a variety of ways, from Givenchy’s simple black mini skirt suit look to Balmain’s baroque inspired minidress, one things for sure, it’s time to hit the gym and work on those legs.

A look from Balmain’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Chanel’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Givenchy’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Carolina Herrera’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

Looks from Oscar de la Renta’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

 

For more on the evolution of the mini watch our fashion lectures: 100 Years of Fashion Rebels & Revolutionaries Part 1, and Part 2.

SCARF-OUT

Vibrant scarf prints took over the pre-fall season, from Versace’s baroque inspired prints to Etro’s ‘70s inspired paisley motifs. These scarf inspired patterns will take you from vacation and beyond.

Looks from Versace’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

Looks from Oscar de la Renta’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Christopher John Rogers’ Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Gucci’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

A look from Etro’s Pre-Fall Collection. (Photo Credit: Vogue Runway)

If the scarf trend has inspired you to re-purpose your old scarves into clothing, then you may need a refresher on how to sew sheer seams and hems. From learning how to sew a French Seam Finish to sewing a Hand-rolled Hem, we have a whole series on working with sheers.

If you are new to cutting sheer fabrics and handling bias, this is the lesson for you: The Art of Fluting. And if you would like to illustrate your sheers and prints, check out Rendering Sheer, Rendering Floral Print and Rendering Zebra.

So tell us, what Pre-Fall trend has most inspired you?

RINGING IN 2022 WITH A NEW FOCUS ON SUSTAINABILITY

- - Sustainability

Stella McCartney Winter 19 CampaignCourtesy of Stella McCartney. (Photo Credit: Stella McCartney)

At the University of Fashion we want to start by wishing everyone a Happy New Year!

As we leave behind the uncertainty of 2021 (with the rise of Covid-19’s latest strand: Omicron), we want to focus on the positive. Moving forward, the fashion industry is taking new strides in sustainability and focusing on greener methods to produce fashion. While our industry may get a bad rap from environmentalists, there were plenty of sustainable wins this year that fashion companies should focus on, including bolstering garment worker rights, as well as strides in the circular fashion space — steered by bio-based material innovators, luxury companies, pre-owned vendors and systems thinkers alike.

Labor Rights Became Something to Shout About

Garment Center workers. (Photo Credit: Garmentworkeract)

2021 marked a hard-earned triumph for garment workers and ethical business allies in California with the signing of the Garment Worker Protection Act (known as SB 62) into law this past September.

The bill takes a jab at the industry’s high rates of wage theft and sub-minimum pay, by first eliminating the piece-rate system of compensation, while closing a prior loophole in the original legislation that let fashion labels avoid responsibility for their supply chains. Under this groundbreaking new law, joint liability will exist, so fashion companies, subcontractors, and workers are all included in the negotiating process.

According to WWD, the law’s passage is far-reaching, and by some experts, it ushers in a new sustainable era for fashion and a chance to shift the power balance.

“Over the past 20 years, fashion has changed.…Labor laws become obsolete because the economic structure of that industry has changed,” according to Victor Narro, project director and professor of Labor Studies at the University of California Los Angeles Labor Center. Narro was on the team that drafted California’s landmark worker protection law in 1999.

Fashion is constantly changing and so far more than 140 fashion brands (among them Reformation, Boyish, Mara Hoffman, Eileen Fisher) have been threads of change (no pun intended).

California is home to the biggest garment manufacturing hub in the U.S. and counts for over 45,000 garment industry workers. According to WWD, the majority of the garment industry workforce are highly skilled women of color (averaging 20 years of experience), fueling brands like Fashion Nova, Forever 21, Windsor, Charlotte Russe, Urban Outfitters and Lulus. All of which were named as “top violators” in wage theft cases according to SB 62 bill co-sponsor the Garment Worker Center.

“I would say that I think that the bill is bordering on revolutionary, not just for garment workers, but also other low-wage workers in farming and agriculture,” said Ngozi Okaro, executive director of Custom Collaborative, a New York City-based workforce development nonprofit and social enterprise. “What’s important is it drills down to holding everyone along the value chain responsible.”

Safety for Garment Workers

ACCORD on Fire and Building Safety in Bangladesh. (Photo Credit: Apparel Insider)

In another extensive and time-sensitive move for garment worker protection, The Bangladesh Accord on Fire Building Safety saw a last-ditch revision in The International Accord for Health and Safety in the Textile and Garment Industry.

As of December 2021, the International Accord totals 155 brand signatories (just shy of the 200 signatories for the original document) with H&M, Inditex, Bestseller and C&A among the first to sign. The purpose of the International Accord is to expand health and safety coverage for factory garment workers in Bangladesh, as well as other high-risk sourcing countries in the South Asian territories.

In 2021, many brands rushed to pen their support for sustainable causes. Many fashion labels including Everlane, ThredUp, Rebecca Minkoff, Allbirds, Reformation and more signed a letter to U.S. President Joe Biden to appoint a “fashion czar”; while in the U.K., similar calls echoed out for a “garment trade adjudicator”.

So, it is clear that 2021 was the year the fashion industry moved forward in their intent for advancing social and environmental progress.

Resale Momentum

The 2018 campaign for Vestiaire Collective. (Photo Credit: Vestiaire Collective)

“Buying a pre-loved handbag from the same brand’s online store that you bought a new pair of boots from is going to be a billion-dollar game changer for the fashion community,” said The RealReal’s former director of business development, Karin Dillie, who went from Sotheby’s, The RealReal, to now, brand-owned resale space at Recurate, in an interview with WWD.

Last year, direct-to-consumer fashion brands like Boyish Jeans, Coclico Shoes and Époque Évolution, partnered with branded business-to-consumer marketplace Treet, ​while Cuyana, Vera Bradley and Fabletics partnered with ThredUp.

Kering announced a $216 million investment in Vestiaire Collective in March of 2021. Richemont rolled out resale partnerships (via Watchfinder) at Net-a-porter and Mr Porter in July. By August, new collaborations were forged in-store and online, one highlight being luxury pre-owned vendor Fashionphile teaming up with Neighborhood Goods.

The athletic brand New Balance launched its “New Balance Renewed” program with The Renewal Workshop. H&M newly launched its own “Rewear” resale marketplace in Canada, and URBN announced its “Nuuly Thrift” platform in fall 2021.

Throughout the pandemic, the luxury resale market gained momentum while used goods piled up as people had time to purge their closets.

Innovation in Sustainability

Stella McCartney’s new bag made with Mylo. (Photo Credit: Vegnews)

Sustainability innovation has definitely ramped up and has become a BIG movement within the fashion industry. Throughout 2021, giant fashion and athletic brands including Adidas, Nike, H&M, Stella McCartney, Ralph Lauren, Patagonia, and Gap, to name a few, have looked to nature and have invested in buzzy next-gen materials.

“There are exciting innovations for clothing production that are designed to have less of an environmental impact after its intended use; for example, fibers and fabrics designed to: be collected and mechanically or chemically recycled back into new textiles; biodegrade (under specific conditions); or compost into non-toxic constituents,” Barbara Martinez, open innovation director at Conservation X Labs, a technology and innovation hub based in Washington, D.C., told WWD.

A September report from nonprofit Material Innovation Initiative and consumer research firm North Mountain Consulting tallied $1.29 billion invested in standout material innovation firms from 2015 to May 2021. MII found that vegan leather alone could command 54 percent of the market, according to Nicole Rawling, cofounder and chief executive officer of the Material Innovation Initiative. “The findings reveal that cost-competitive next-gen materials could command the majority of many markets,” she said in an interview with WWD.

Even luxury designers are looking to vegan leather options. Case-in-point, Hermès, a house immersed in tradition, shocked the luxury world when it announced a partnership with the California-based start-up MycoWorks to develop a leather-type material out of mycelium – this would be the first time the luxury label stepped away from the houses’ signature calfskin leather of its renowned Birkin and Kelly bags.

Stella McCartney, one of the first luxury designers to focus on sustainability, has been experimenting with fungi as well. This past year, the fashion house has partnered with Bolt Threads in developing Mylo, a new trademarked material made from the root system of fungi.

McCartney introduced a mushroom leather bag during her spring 2022 show, which began with a voice stating that “In fashion, mushrooms are the future,” across its Paris venue. The designer’s goal is to offer the innovative material to other brands and help bring the use of sustainable materials into mainstream fashion.

Luxury, Resale Boast B Corp Chops

At Chloé, Gabriela Hearst trimmed dresses with metal “talismans” sourced from deadstock jewelry supplies. (Photo Credit Vogue: Runway)

Fashion brands (both luxury and mass) are often criticized for the fast pace of their production calendars, hosting shows in exotic locations, and having little visibility in their massive supply chains.

But in the past few years, many brands are taking sustainability seriously by reaching for a new title-grab. 2021 was the pathfinding year when luxury fashion houses (including luxury resellers) bought into B Corp status.

The Benefit Corporation (abbreviated as B Corp) is regarded as the “gold standard” in sustainable companies; the certification is provided by nonprofit B Lab, when companies showcase that they can fulfill its strict ESG criteria. B Corps are legally bound to act in the interest of both people and out planet.

This past September, Kering-backed Vestiaire Collective led the way as the first in resale to earn B Corp status. Richemont-owned Chloé was the first luxury fashion house to receive the much-acclaimed certification, setting a new standard of how brands should operate moving forward in the fashion industry.

“Beyond the fact that we are proud of it as a company, we also aim to inspire many others to join,” said Riccardo Bellini, chief executive officer of the Compagnie Financière Richemont-owned brand, to WWD. “We upgraded our operations, governance and policies in a way that allows us to operate in a more environmentally and socially responsible manner.”

Chloé began moving to a purpose-driven business model before the pandemic and with the appointment of Gabriela Hearst (named creative director in December 2020), whose entire design philosophy revolves around environmentally friendly practices. Some of the policies Chloé implemented along the way included its “Women Forward for a Fairer Future” mission statement; the appointment of an advisory board of experts; as well as the inclusion of more social entrepreneurs in its supply chain.

Richemont’s Bellini summed up the B Corp differential best: “It’s all about the mindset of continuously challenging ourselves to improve, and to bring the full equation of financial, social and environmental value to the table in every decision we make.”

Sustainable fashion is more than just a trend. (Photo Credit: Girotti Shoes)

 

Be sure to check out UoF’s lessons on sustainability:  Introduction to Sustainable Fashion Design, Sustainable Materials For Fashion Design

Designing, Producing & Marketing a Sustainable Collection, Sustainable Fashion Designer – Monisha Raja

Eco-Textiles, and Sustainable Fashion Designer – Kristen Luong,

So tell us, how will you create a more sustainable brand moving forward?

NYC’S WHIMSICAL HOLIDAY WINDOWS: A VISUAL MERCHANDISING BONANZA

Saks Fifth Avenue unveiled its holiday windows. (Photo Credit: Gothamist)

It’s the most wonderful time of the year…..especially for stores as the holiday season is one of the most profitable times of year for retailers. In New York City, both department stores and boutiques alike get festive with creative windows that tourists and city residents line up to view. Last winter, due to the pandemic, most retailers opted for more minimalistic displays; but for the 2021 season, stores such as Macy’s, Saks Fifth Avenue, Bloomingdale’s, and Bergdorf Goodman have pull out all the stops with their window displays. Their exceptionally positive holiday windows are sending good vibes out to the city streets.

Children gazing at the Macy’s Christmas window displays early 1900s. (Photo Credit: Bain Collection/ Library of Congress)

Macy’s is acknowledged as bringing holiday windows to New York City in 1874, with an extravagant display on 34th Street in Herald Square. Over the years, now-shuttered retailers along Fifth Avenue, namely Lord & Taylor, B. Altman and I Magnin,  competed to outshine each other with dazzlingly creative holiday window installations that drew crowds, inspired family traditions, and gave tourists another reason to visit New York City in December.

“Most of them did not feature merchandise,” said Sheryll Bellman, the author of Through the Shopping Glass: A Century of New York Christmas Windows“It was to delight the public. It was their gift to the city.”

This year, with retailers optimistic about the holiday shopping season, these creative and magical windows are drawing shoppers and fans of visual merchandising in droves to the city. They ogle and ogle and of course take selfies in front of the windows. Sometimes for good causes.

Michelle Obama unveiled the Saks windows and promoted her charity, Girls Opportunity Alliance. (Photo Credit: The New York Times)

Saks Fifth Avenue’s flagship store in New York City, who has some of the most impressive holiday windows, drew former First Lady Michelle Obama. Mrs. Obama was there to promote a partnership between Saks and the Obama Foundation’s Girls Opportunity Alliance. December is the month for giving, and the department store donated $1 million to the foundation. Some of Saks’ windows featured looks from a few of  Ms. Obama’s favorite designers, Jason Wu, Philip Lim and Oscar de la Renta, with 100 percent of the net proceeds this year going to the foundation. The collections not only included clothing, but also housewares, beauty, and accessories.

Saks Fifth Avenue unveiled its holiday windows. (Photo Credit: Gothamist)

According to Andrew Winton, senior vice president of creative at Saks, who oversees the holiday displays, the company asked NYC children to draw and describe their holiday dreams — of homes, beaches, and games —and then the Saks window artists brought those images to life. “The style is sort of candy-coated imagination,” said Winton in an interview with The New York Times.

Shoppers walking by a Macy’s window. (Photo Credit: The New York Times)

Visual Story-telling

This season, Macy’s holiday windows tell the story of Tiptoe, a spunky reindeer who goes on a magical journey as she dreams of flying, attending flight school, and ultimately joining Santa’s crew. “Macy’s Herald Square is the home for holiday magic and our iconic Broadway windows have for more than 100 years showcased animated wonders that inspire and delight,” said Manuel Urquizo, National Director of Visual Campaigns and Windows for Macy’s to The New York Times. “With Tiptoe, we have created a whimsical story highlighting the important power of belief and the joy and wonder of the season.”

Macy’s 2021 holiday window displays. (Photo Credit: Gothamist)

Holiday cheer also filled the streets in front of Bloomingdale’s as the store’s visual team stuffed the Lexington Avenue windows with items that delighted them as children. One window displayed a T. Rex covered in ornaments riding a skateboard. Another window a hot pink mannequin in glitter roller skates twirling around in a sequined clamshell.

The windows at Bloomingdale’s are stuffed with oversize toys. (Photo Credit: The New York Times)

“Every year, we look forward to our holiday unveiling event as a gift to our customers and the city of New York. And, this year, we are even more excited to come back together and celebrate,” said Frank Berman, Executive Vice President and Chief Marketing Officer, Bloomingdale’s in an interview with Gothamist.

Bloomingdale’s 2021 holiday window displays. (Photo Credit: Gothamist)

The luxury department store Bergdorf Goodman ran with the theme “The Present Moment,” illustrating joyful moments in which characters are in the moment.  “Life is turning around again,” said Linda Fargo, the Bergdorf Goodman fashion director, as the department store unveiled its holiday windows.

Bergdorf Goodman 2021 holiday window displays. (Photo Credit: Gothamist)

In one holiday display, there was a mermaid wearing a sequined magenta dress by C.D. Greene resting on a bedazzled motorcycle surrounded by pointy-nosed fish. In another window, a mannequin wearing an embroidered gold Schiaparelli dress and jacket is dancing on the moon.

Each installation celebrates a different mood: adventurous, harmonious and frisky. David Hoey, Bergdorf’s senior director of visual presentation, told The New York Times that the windows were inspired by a psychedelic sculpture of a green bird. “Last year was kind of minimalism,” Mr. Hoey said. “This year is maximalism which is our trademark.”

The windows at Bergdorf Goodman evoke a psychedelic jungle. (Photo Credit: The New York Times)

“These windows are extremely complicated to install, considering the layers of scenery and props,” Hoey told Yahoo. “Windows are usually tight spaces. It’s like sensory overload. We purposely overstuff these windows in a designed kind of a way, attempting to induce an aesthetic delirium. To us, they are extremely holiday and festive. A state of mind. While we don’t necessarily have Santa Claus, we do have a spirit of holiday.”

 NEW UOF VISUAL MERCHANDISING LESSON SERIES LAUNCHES

If you’re a fan of store windows and in-store displays like we are, check out our new 9-part series on the art of visual merchandising, taught by Parsons & UoF professor Marcie Cooperman. You’ll find them in our Fashion Business Discipline

 

JUST A REMINDER

Take advantage of our once-yearly subscription deals. Gift that fashionista in your life or heck…why not treat yourself?

Get $40 off a yearly subscription (was $189 now $149) https://www.universityoffashion.com/holiday-offer/ Promo Code: Deal21

Or get $5 off the first month of our Monthly subscription (was $19.95 now $14.95) https://www.universityoffashion.com/holiday-offer/ Promo Code: Promo21

Offers expire 1/1/22

 

SO TELL US, WHICH RETAILER DO YOU THINK HAS THE MOST CREATIVE HOLIDAY WINDOWS?

 

 

 

 

FASHION INDUSTRY CHARTER FOR CLIMATE CHANGE: HERE’S WHAT’S NEW

- - Sustainability

Vivienne Westwood has been addresing her concerns over climate change for years. (Photo Credit: Common Objective)

The 2021 United Nations Climate Change Conference, more commonly referred to as COP26 or ‘Conference of the Parties’, was the 26th United Nations Climate Change conference, and was held at the SEC Centre in Glasgow, Scotland from October 31 to November 13. The president of the conference was UK  cabinet minister, Alok Sharma. The United Nations has been bringing together a majority of countries for almost thirty years now to help battle the effects of climate change and many believe that this year’s event has come up with some strategic solutions. Climate change has gone from

Leading up to COP26, the UK worked with every nation to reach an agreement on how to tackle climate change, taking it from being a fringe issue to a global priority. World leaders arrived in Scotland, alongside tens of thousands of negotiators, government representatives, businesses and citizens, for twelve days of talks. To do its part, the fashion industry is ramping up its climate efforts. This post covers what’s new in the Fashion Industry Charter For Climate Change initiative.

Over the past few years, the conversation on fashion sustainability has become a hot topic as brands race to reveal various eco-minded strategies ranging from committing to reach net zero or the initiative to become carbon positive (meaning that businesses are drawing more carbon from the atmosphere than is emitted). While these strategies are promising, the fashion industry still has a lot of work ahead of them to help in the fight against climate change.

(A video of the Fashion Industry Charter for Climate Action at COP24. Video courtesy of the The Fashion Industry Charter on YouTube)

In 2020, a report by the Global Fashion Agenda found the fashion industry’s emissions are in fact set to rise to around 2.7 billion tons a year by 2030 if existing measures stay the same. Based on the current trajectory, fashion’s emissions would in fact double the maximum level required to be in line with the Paris Agreement’s goal to keep global warming to 1.5°C.

Mission of the Fashion Industry Charter for Climate Change. (Source: United Nations Climate Change)

“This is an important milestone for the Fashion Charter, as it increases the ambition level in an effort to align the industry with 1.5 degrees,” said Stefan Seidel of Puma, a co-chair of the Fashion Industry Charter steering committee. “It is a signal that we need to work closely together with our peers, our supply chain, policymakers and consumers to get on the track to net-zero.”

This is why the United Nations Fashion Industry Charter For Climate Action – which launched in 2018 and was signed by 130 brands, including Burberry, Chanel and Gucci-owner Kering—is ramping up its efforts to diminish fashion’s environmental impacts, with brands committing to cutting greenhouse gas emissions by 50% by 2030 (compared to the prior target of 30%) or setting Science Based Targets, an initiative that sets out a roadmap to cut emissions in line with the Paris Agreement.

“We realised [the 2018 Fashion Charter] isn’t enough any longer,” Niclas Svenningsen, manager of Global Climate Action at UN Climate Change, said at the Fashion Charter event in Glasgow. “We need to make it stronger, more concrete, more ambitious.”

LVMH, owner of Louis Vuitton, Dior and Givenchy, has signed up to the Fashion Charter for the first time—an important move considering the power that the firm holds in the fashion industry.

The Fashion Industry Charter For Climate Change initiative is going beyond the commitments to cut emissions more swiftly, the Charter has also set a new goal for 100% of “priority” materials – such as cotton, viscose, polyester, wool and leather – to be low climate impact by 2030. The agreement particularly points to materials that can be recycled in a closed loop, and are deforestation-free, conversion-free (meaning natural ecosystems are not destroyed during the process) and produced using regenerative methods.

Textile Exchange and Fashion Industry Charter for Climate Action 2025. Recycled Polyester Challenge. (Photo Credit: Textile Exchange)

 

“It really sets the picture for where the industry needs to be heading when it comes to sourcing materials,” stated Claire Bergkamp, chief operating officer at Textile Exchange, one of the signatories of the Fashion Charter, told Vogue, adding that financial incentives for brands is crucial in order to reach the target set (more than 50 companies, including the likes of Kering, Stella McCartney and Chloé, have now called on governments to implement policy change on this).

As additional change under the new agreement which will have a substantial impact is the emphasis on labels needing to work with their suppliers to decrease emissions – especially considering that the greater part of emissions come from the supply chain. The new version of the Charter pledges to phasing out coal from tier one and tier two suppliers by 2030, as well as no new coal power by 2023, in addition to assisting suppliers to implement science-based targets by the end of 2025.

“The suppliers depend on the brands,” Rubana Huq, former president of Bangladesh Garment Manufacturers and Exporters Association, highlighted during a panel discussion. “Unless we’re all in it together, unless we have a collaborative strategy, nothing’s really going to work.”

The commitments are undeniably a huge step forward for the fashion industry, some campaigners still believe that the plans did not go far enough. “[The] Charter misses the mark by not committing the industry to transition to 100% renewable energy in its supply chain by 2030, which would be critical to achieving its goal,” Muhannad Malas, senior climate campaigner at Stand.earth, said in a statement to Vogue M, while noting there are signs of “encouraging progress”.

Scientific experts and politicians also argue that enforcement is required to guarantee that the Fashion Industry Charter goals aren’t simply aspirational. “What’s good is that it sets science-based targets – this is the gold standard for emissions reductions, so that is very meaningful,” Maxine Bedat, founder of the New Standards Institute, commented. “[But] what is the penalty if these targets are not achieved?”

Given the magnitude of the climate crisis the earth is facing, we understand that fashion urgently needs to do its part. Will these new commitments from fashion companies mark a real turning point for the industry? “[The] science is clear: we have to do this,” Svenningsen said. “We don’t have a choice.”

H&M’s Eco-Friendly Holiday 2021 Collection. (Photo Credit: H&M)

In an industry where individuality is prized and conformity is shunned, this list of fashion companies who have gotten onboard for one goal, saving the planet, is quite impressive. Here are the current signatories to the Fashion Industry Charter For Climate Action commitment:

Signatories

ALDO Group, Adidas AG, AGI Denim, Aigle, AKKUS, American & Efird (HK) Ltd., American Eagle Outfitters, A.P. Møller-Maersk A/S, Anko, Anya Hindmarch, Aquitex, Arc’teryx, Artistic Milliners, Asia Pacific Rayon, ASICS, Berbrand Srl, Bottletop, Burberry, Capranea Sports AG, CCC Capital Group, CHANEL, Chenfeng Group Co., Ltd, Circular Systems S.P.C., Clover Global Limited, CODOGIRL, Craghoppers, Crystal International Group, Dai, DBL Group, Decathlon, Denim Expert Limitedqq, Dare2b, Elevate Textiles, El Corte Ingles, Esprit,  Etam Group, Evea Eco Fashion, Farfetch, Fast Retailing, Fenix Outdoor International AG, Fossil Group, GANNI, GANT AB, Gap Inc., G-Star RAW, Good Fabric, Groupe Rossignol, Grupo SOMA, Guess? Inc., HAGLÖFS AB,  Hakro GmbH, Hanbo Enterprises Ltd., Hansoll Textile Ltd., Hermes International, House of Baukjen, H&M Group, Hong Kong Non-Woven Fabric Ind. Co. Ltd., Hop Lun Ltd, Hugo Boss AG, HWASEUNG Enterprise, Inditex, Interloop Limited, John Smedley Ltd, K-Boxing, Kering Group, KiK Textilien und Non-Food GmbH, Kmart Australia Limited, Kmart Group, Lacoste, Lenzing AG, Lever Style Inc., Levi Strauss & Co, LIMY Inc dba Reformation, Liverpool LA, Lojas Renner,  Loomstate, L SAHA, lululemon athletica, LVMH, Mammut Sports Group AG, Mango, Mantis World,             Mulberry Group plc, Nanushka, New Balance Athletics Inc, Nike, Inc., NOABRANDS, Otto Group, Paris Good Fashion, Pattern SpA, Peak Performance Production AB, Pinneco Research Ltd., PVH Corp, PIDIGI S.P.A, Primark, Princess Polly, PUMA S.E., Ralph Lauren, Regatta Group, Reserva, Re:newcell AB, RT Knits Ltd, Salomon, Sateri, Schoeller Texti AG, Shokay, Simple Chic Women, SKFK-Skunkfunk, SLN Tekstil ve Moda San. Tic. A.S, Stella McCartney, SunRise Group, Sympatex Technologies GmbH, Superdry plc, Taiga Apparel (Pvt) Ltd., TAL Apparel Ltd.,Target Corporation,  Target Australia, Tendam Global Fashion Retail, Textil Santanderina, S.A., The Forest Trust, The R Collective, The RealReal, The Schneider Group, Tchibo, Tintex Textiles, S.A.,  TOM TAILOR, Tropic Knits Ltd, VASI Group Companies, VF Corporation, Vivida Lifestyle Ltd., YKK Corporation and Worn Again.

(SOURCE: United Nations for Climate Change)

 

On a separate note, did you know that our once-a-year holiday subscription offer is here?

Get $40 off a yearly subscription (was $189 now $149) https://www.universityoffashion.com/holiday-offer/ Promo Code: Deal21

Or get $5 off the first month of our Monthly subscription (was $19.95 now $14.95) https://www.universityoffashion.com/holiday-offer/ Promo Code: Promo21

Offers expire 1/1/22

 

 

HOUSE OF GUCCI: A TRUE STORY OF MURDER, MADNESS, GLAMOUR, AND GREED

House of Gucci Cast hits the Red Carpet for UK Premiere. Left to right: Salma Hayek, Jared Leto, Adam Driver, and Lady Gaga. (Photo Credit: Getty Images)

How does a poor Italian bellhop become the genius behind one of the biggest luxury brands in the world? Meet Guccio  Giovanbattista Giacinto Dario Maria Gucci.  The rest is history! Read on….

Guccio Gucci – Fashion Elite

Guccio Gucci (Image credit: Wikipedia)

In the ’70s, the House of Gucci was all about high fashion, intrigue and murder- the fashion industry’s crime of the century (until the unfortunate murder of Gianni Versace). On November 24th (Thanksgiving weekend in the U.S.), the highly anticipated film “House of Gucci” will be released in theaters. The film stars Adam Driver and Lady Gaga, (as they play Mauricio and Patrizia Gucci) and details the rise of Gucci and the real-life murder of Maurizio Gucci at the hand of a hitman – hired by the fashion heir’s ex-wife, Patrizia Reggiani. While fashionistas and Gucci fans eagerly await the Ridley Scott film, members of the Gucci family have expressed disgust over the film. Sorpresa?

Left: A photo of Maurizio Gucci and his ex-wife Patrizia. Right: a photo from the House of Gucci film starring Adam Driver and Lady Gaga. (Photo Credit: The New York Post)

“They are stealing the identity of a family to make a profit, to increase the income of the Hollywood system,” Patrizia Gucci’s, Maurizio’s cousin, complained to Associated Press of director Ridley Scott and his collaborators. She is particularly piqued at Al Pacino playing her grandfather Aldo, son of the fashion house’s founder, Guccio. She claimed that “House of Gucci” based on Sara Forden’s 2000 book “The House of Gucci” — portrays her grandfather as “fat, short, with sideburns, really ugly. Shameful … ”

A poster for the House of Gucci. (Poster art copyright belongs to Metro-Goldwyn-Mayer, Bron Creative, and Scott Free Productions)

But nothing is as shameful as the actual events that inspired the film. A story so wild that not even Hollywood could have imagined. On March 27, 1995, Maurizio Gucci was excited to marry his girlfriend of four years, Paola Franchi, a beautiful artist with whom he shared a luxurious apartment on Milan’s exclusive Corso Venezia. That day was like any other as the fashion heir walked to his office in a designer suit and camel coat. He nodded to his doorman, and then bam, the first bullet hit Maurizio in the back. Another silenced bullet struck him below the waist and a third bullet glanced his arm. He fell to the ground and took the final hit, a fatal shot to the skull by an unseen shooter.

The doorman sat dazed on a step as he had also been hit by a bullet in the arm. Police rushed to the scene, but the killer got away.

“Never before do I remember a murder like that, right in the center of Milan,” Maurizio Manca, owner of the city’s Bozart Jewelry, told The Post. “It would be like seeing the president of Tiffany killed in front of his store on Fifth Avenue.”

THE HISTORY OF THE GUCCI FAMILY

As a young man Guccio Gucci worked as a bellhop at London’s Savoy Hotel. It was there that he was inspired by the elegant suitcases of affluent travelers and so in 1921 he unveiled his own luggage company in Florence. Gucci expanded to handbags and other accessories in the ’30s, followed by clothing with the 1968 opening of his Beverly Hills boutique. By then, Gucci’s infamous double-G logo counted Jacqueline Kennedy Onassis, Elizabeth Taylor, Sophia Loren and Princess Grace of Monaco as devotees. A true rags-to-riches story.

Jacqueline Kennedy Onassis wearing a black dress, sunglasses, and the Gucci “Jackie” handbag in New York on September 18, 1968. (Photo Credit: Fairchild Archives)

Although Guccio Gucci built himself a fashion empire, throughout the ‘70s and ‘80s family drama would fracture the business. Two of Guccio Gucci’s grandsons tried to introduce spinoff brands to capitalize on the Gucci name. A third grandson, Maurizio, the only child of Rodolfo Gucci (one of Guccio’s five sons), inherited his father’s majority stake in the Gucci company. Naturally, this led to family infighting, resulting in Maurizio’s public legal battle against his uncle, Aldo Gucci, contesting for full control of the company. Then, in the early Eighties, Maurizio gained full control of the Gucci brand.

Maurizio Gucci greets guest during a party for the opening of Gucci’s Worth Ave boutique in Palm Beach on December 5, 1975. (Photo Credit: WWD)

“Maurizio was not a businessman; he was a playboy,” Karen Homer, author of Little Book of Gucci, told The Post. He became known for his excessive spending — buying homes around the world and a wooden yacht once owned by shipping tycoon Stavros Niarchos.

In 1972, Mauricio Gucci married Patrizia Reggiani, who came from a “humble background,” according to Luisa Zargani, the Women’s Wear Daily bureau chief in Milan.

Maurizio Gucci and Patrizia Reggiani married in 1972, had two daughters and divorced in 1985. (Photo Credit: MEGA)

Maurizio’s new bride loved spending as much as he did. Patrizia quickly became known as “Lady Gucci,” embracing her new life and embodied the brand. She became most eccentric as she swanned around in mink coats, dripping with diamonds, and traveling with the jet-set. “She loved jewelry and big furs. You could call her a social climber,” said Zargani. “She attended the big parties but was not sophisticated or refined. It was all about appearances.”

The lavish couple had two daughters together, Alessandra and Allegra. But in 1985, Maurizio left on a business trip, and never came home. He had left Reggiani for a younger woman named Paola Franchi. His ex-wife Patrizia reportedly received a half a million dollars a year in alimony as part of their divorce settlement.

But Maurizio Gucci was not a businessman and soon the Gucci brand was in major financial trouble. In 1988, the Gucci heir sold 48.8% of the company to Bahrain-based Investcorp, which also owned Tiffany & Co. But Mauricio kept up his lavish lifestyle and continued to spend freely on Gucci headquarters in Florence and Milan. By 1993, Maurizio sold the remaining shares to Investcorp — netting himself a payout of $170 million and severing family ties with the company his grandfather founded.

After Maurizio’s assassination on March 27, 1995, gossip circulated around Milan’s high society that perhaps his murder was tied to his financial troubles. “There were thoughts that he had borrowed money from the wrong people,” said Zargani. “They thought that maybe it was a vendetta.”

The murder scene of Maurizio Gucci in 1995. (Photo Credit: Shutterstock)

Two years later and the search for Maurizio’s killer had hit a dead end. But in 1997, a man named Gabriele Carpanese reached out to detectives with information— and a tale of jealousy, money and murder began to unwind.

Gabriele Carpanese claimed that Patrizia Reggiani wanted revenge on her ex-husband; the man who had catapulted her into Milan’s high society, lavished her with over-the-top gifts and then broke her down through their divorce. The final insult to Patrizia’s ego was when Maurizio sold the Gucci brand. “She was livid when he sold out to Investcorp,” author Homer told The Post. Even as his ex, “it took her crown away. She was not the Gucci Princess anymore.”

Reggiani did not hide her anger towards Maurizio. According to The House of Gucci, she told her maid: “If it’s the last thing I do, I want to see him dead.” She stated similar emotions to an attorney and even blamed her ex for a brain tumor she’d been diagnosed with, which caused crippling headaches and left her afflicted with seizures. She allegedly asked a butcher about killing Maurizio.

According to Carpanese, Reggiani had confided in psychic Pina Auriemma, who was staying at Hotel Adry, the two-star Milan hotel where Carpanese lived.

He claimed the women planned to kill Maurizio and that Auriemma enlisted the help of the building’s doorkeeper, Ivano Savioni, who, in turn, introduced them to a getaway driver (Orazio Cicala, a restaurant manager) and a hitman Benedetto Ceraulo, a cash-strapped pizzeria owner. According to The House of Gucci,  Carpanese claimed that Reggiani put up $375,000 for the assassination of Maurizio.

In court, Reggiani admitted to paying Auriemma the money, but contended that it was not for murder; she claimed that Auriemma set up the hit independently and threatened to frame Reggiani if she didn’t pay them. But, Reggiani inconsistently added: “It was worth every lira.”

Even after the murder on her ex-husband, Reggiani resumed living the life of Lady Gucci, and her co-conspirators felt short-changed. When they asked for more money she refused and so a frustrated Savioni complained to Carpanese, who immediately went to the cops.

Carpanese was now involved and offered to introduce the gang to a Medellín drug cartel enforcer who could apply pressure to Reggiani about extra money, the team jumped at the chance. But there was just one problem, the enforcer Capanese introduced them to was really an undercover cop and secretly recorded their confessions.

Thanks to Carpanse, all five collaborators in the Gucci murder were arrested. But Lady Gucci — now nicknamed “Black Widow ” by the Italian dailies — made the biggest splash at police headquarters. According to The House of Gucci, she wore a floor-length mink and glittering diamonds as police escorted her from her home.

Patrizia Reggiani was arrested in 1997. (Photo Credit: Associated Press)

All were found guilty. Reggiani and Cicala were sentenced to 29 years in prison each, while hitman Ceraulo was sentenced to life in prison. Auriemma got 24 years and Savioni received 26.

Patrizia Reggiani served 16 years of her term. Her attorney Danilo Buongiorno attributed the early release in 2014 to “good conduct” and health reasons. Remorse, evidently, had nothing to do with it.

When an Italian televison crew asked Reggiani why she hired a hit man instead of killing Maurizio herself, the feisty Black Widow replied: “My eyesight is not so good. I didn’t want to miss.”

To this day Patrizia Reggiani claims that she is innocent and was set up by the psychic. She even told Buongiorno, “I’m not guilty, but I’m not innocent.”

Buongiorno told The Post: “She thought she had made some mistakes in her life. But she always said she did not kill her husband … She always said she did not pay anyone to commit the murder.”

After prison, Patrizia Reggiani became a design consultant for the jewelry company Bozart. “She was like a queen before she entered jail and she was like a queen when she came out,” Bozart Jewelry owner Manca said of Reggiani. “When we met [in 2014], it was like a flashback to the ’80s.”

Reggiani worked for the jewelry brand until 2017 when she had a falling-out with Manca. “She lives in Milan, in her mother’s house and does not work anymore,” Manca said of Patrizia Reggiani who is now 72 years old. “I miss her a little bit.”

Reggiani told the Guardian that she is estranged from children, Alessandra and Allegra, both now married. In 2017 an Italian court ruled that Reggiani is entitled to some $1 million per year, which Maurizio agreed to provide her in 1993, from his estate.

“She lost everything when she had her husband killed,” Women’s Wear Daily’s Zargani said. “She did everything she could to be part of the jet-set world, and through the killing of her husband, she lost that.”

After all that has transpired between Patrizia Reggiani and the Gucci family and brand, Reggiani had the nerve to say she should be hired by the Gucci brand. “They need me,” she told La Republica. “I still feel like a Gucci — in fact, the most Gucci of them all.”

Want more Gucci drama? Check out the Wondery podcast, Even the Rich. Their three-part series, Murder in the House of Gucci, is lots of fun!

 

So tell us, which designer house would you like to see Hollywood bring to life next?