All Hail the Queen of Raw
Nothing makes us happier at the University of Fashion than featuring power players who are making positive change in the fashion industry. And little did this designer realize I would have my design and production mind blown by the incredible woman you are about to meet.
Enter Stephanie Benedetto, self-proclaimed Queen of Raw.
This former corporate attorney on Wall Street and descendent of an Austrian immigrant turned Lower East Side master furrier is realizing her mission of turning pollution into profit. And maybe more importantly, she’s contributing to a world in which her son can grow up and thrive by breathing in clean air, enjoying access to clean water and wearing non-toxic clothing.
Benedetto suggests turning our traditional design process on its head in an effort to make design sustainable by powering design with dead stock fabrics.
Benedetto explains: Pen to paper or stylus to screen, designing a garment can be one of the most special and intimate experiences an artist can have. It’s no mystery why designers want to start their process with this creative expression. But it’s taking its toll on our world. Where is the business or environmental sense in designing a garment with a fabric in mind without having secured the specific material, figuring out the quantity available, knowing where it’s located, and the ethics in its production? The funnel is broken. Starting with design leaves the rest of the battle uphill.
Have you ever had one of those designer a-ha moments, where everything you’ve been taught somehow goes out the window, and suddenly you see your craft in a new light? Keep reading…
The Queen of Raw continues: The back and forth of swatching and communicating shipping, confirming color, managing orders, the possibility of the material becoming unavailable in the midst of communication – it happens all too often. What if (just trust me for two seconds), what if we started with a material? What if there was a way to see that something was already manufactured and ready to go?”
Once again, a-ah. I’ve faced this production quandary and it wasn’t pretty. On the flip side of things, as an emerging designer with only small orders to fill, I found myself wanting to use fabrics that I could only get by meeting the manufacturer’s minimums. This unfortunate situation left me with all kinds of extra fabric for some garments in my collection and running out of the right fabric (as Benedetto describes above) for others. Had I of started my design process with specific, available fabrics in mind, oh my, how things would have turned out differently.
As if reading my mind, Benedetto continues: You have all the information on where it’s [fabric] coming from, how much is available, how it was made, and it’s cheaper at the same quality you’re used to because it’s “dead stock.” What if designers began with what’s available instead of creating all the problems (for themselves) that slow production down by using/creating new?
Benedetto will tell you exactly how a fledgling (or seasoned) designer’s business could benefit from this fabric-first design model, and this designer will concur.
Bottom lines would improve.
Price points on finished goods could be more accessible with production costs severely lowered.
Billions of gallons of water would be saved in using already existing excess (700 gallons per yard repurposed).
And fashion could move to the forefront of the sustainable mission instead of being the second biggest contributor to climate change.
Take in those last few words…fashion is the second biggest contributor to climate change. As responsible designers and global citizens, it’s important for all of us to consider all the design and production resources (and options) we have at our fingertips, thanks to thought leaders like Benedetto. If sourcing existing fabric options first makes sense to you, waste no time visiting Queen of Raw. As a bonus benefit, Queen of Raw will calculate the environmental impact of your order free of charge and you can pass the good news (and the savings) on to your customers.
Finally, we couldn’t write a post on responsible design and sustainable uses of fabric without giving a shout out to our friends at FabScrap. This incredible resource transports unused fabric from designers’ factories and warehouses to its sorting location. Then FabScrap either recycles scraps or prepares them for sale at a lower cost for designers and crafters. FabScrap even offers fabric sorting volunteer opportunities where you can earn fabric in trade. If you are in NYC, take advantage of one of two FabScrap locations!
If you have sustainable resources of your own to add, please don’t hesitate to comment and share what you know with our community below!
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