Merchandising & Marketing Adaptive Fashion

In this lecture, we’ll talk about the goals of merchandising adaptive fashion, in-person and online shopping experiences, including why both are challenging and how to improve these shopping experiences. We will also talk about the differences between marketing adaptive and non-adaptive fashion, why market adaptive fashion, where to market adaptive fashion, and how to market adaptive fashion.

On this slide is a screenshot from IZ Adaptive’s website showing eight different pieces that are currently for sale on their website.

To begin, we will start with an accessibility and language check-in. This is to ensure that everyone is able to view and understand the lecture, as well as the other lectures in the series.

This presentation includes slides, text and images, plus additional information that I present verbally. Verbal descriptions of the visuals shown on the screen will be included.

Throughout this lecture, I use two types of language when referring to people with disabilities. I use people-first language, which includes terms like people with disabilities and person who has a limb difference. I also use disability first language, which includes terms like disabled person and Autistic person. Community members that I work with support the use of both.

For more on language, please refer back to lecture one, specifically the section around language in relation to disability. All University of Fashion lessons offer closed captioning.

On this slide, we have a woman seated in a black wheelchair. She has long black flowing hair and she is wearing a blue top and the photo is from IZ Adaptive.