Licensing- Money Matters: Basics
In this lesson, our licensing expert will delve into licensing money matters as they pertain to royalties and what a brand should look for in a licensing partner.
You will learn the difference between a flat and a graduated royalty and about how advertising and marketing affect royalty payments. You will also learn how royalties are adjusted as licensees reach certain milestones.
By using actual royalty rate examples you will learn first hand what to expect from a licensee and how to make money so that you can manage a profitable brand.